disseminating project results DG Research and

Transcription

1 Communicating and disseminating project results DG Research and Innovation, Environment

2 Communication and dissemination: Obligations Guidance Best practice

3 What we expect from FP7 projects Picture taken from: fine-tooning.c com/cartoons.html Publishable Summary Project Factsheet Project Website

4 Exploitation and Dissemination Aspects in the Grant Agreement II.12 Information and Communication (Annex II General Conditions) The beneficiaries shall take appropriate measures to engage with the public and the media about the project and to highlight the financial support of the Union The Commission is authorised to publish information on the project.

5 II.30 Dissemination Each beneficiary shall ensure that their foreground is disseminated. If it fails to do so, the Commission may disseminate that foreground. Any dissemination activity shall be reported in the plan for the use and dissemination i i of foreground.

6 Special Clause 29 (specific to environment research) Access Rights to Foreground for Policy Purposes EU Institutions and Bodies haveroyalty-freeaccess y to foreground for the purpose of developing, implementing and monitoring environmental policies. Commission may request transfer of ownership of unused foreground to the EU Special Clause 39 Open Access Environmentthemeispart of the FP7 Open Access Pilot Beneficiaries must provideopen accessto publications resulting from EU fundedresearch

7 Why is communication important? Picture taken from : m/ /2010/02/voice-of-science.html

8 Why communicate? To ensurethatyourprojectresultsare takenup Conveythe importance and life-changingfeaturesthatyourresultscan make Encourage furthereuropeancollaboration What's in it for you? Drawattention of nationalgovernments,industry, public,funding sources to yourresearch Encourage otherresearchersto joinor carry out theirownresearch Enhancevisibility and credibility of yourresearch

9 Tips on Communicating Effectively

10 Tips on Communicating Effectively 1. Always plan your communication activities Pick your audience(tailor messages, means, language) Definegoalsandobjectives Choose your message(news?, what audience wants to know?, link with your objectives?) Ensure good management(resources, professionals, continuity) Right mediumand means(do they reach the target?) Evaluateyour efforts

11 2. How to communicate successfully Why does it matter? What did the project achieve? Howit has been achieved? Who is involved? What is theeu Added Value? How much money EU invested in the project? Don't just list facts, tell a story!

12 EC Communication Channels Success stories Headlines News Alerts Events published on ec.europa.eu/research and ec.europa.eu/research/environment

13 com/inno ation union/ TV Magazines Futuris and Innovation Research E Magazine

14 Communicating Success Keep your project officer informed about planned/ ongoing g or passed communication activities. We can help you promote your project.

15 Example of Best Practice (1): EPOCA

16 Example of Best Practice (2): Example of Best Practice (2): EPOCA/ IMPRINTS

17 EC Communication Guidelines communication/index_en.htm

18 Useful links General sites: Research & Innovation on EUROPA Environmental Research & Innovation on EUROPA Community Research and Development Information Service CORDIS Key FP7 Documents of Relevance for Communication and Dissemination: Model Grant Agreement and Annexes eu/fp7/calls-grant-agreement en html Guidance Notes on Project Reporting ftp://ftp.cordis.europa.eu/pub/fp7/docs/project_reporting_en.pdf Negotiations Guidance Notes ftp://ftp.cordis.europa.eu/pub/fp7/docs/negotiation_en.pdf p p p p p Guide to Intellectual Property Rules ftp://ftp.cordis.europa.eu/pub/fp7/docs/ipr_en.pdf

19 Useful links Reference Documents for Communication purposes: EU emblem and graphical manual for download A guide to successful communications i Communicating research for evidence-based policymaking a practical guide for researchers in Socio-economic sciences and humanities eu/research/social-sciences/pdf/guide-communicating-sciences/pdf/guide communicating research_en.pdf

20 Do you have any questions? Contact the Environment Directorate Communication Team Thank you for your attention!