Communication throughout the project's life cycle

Transcription

1 Communication throughout the project's life cycle CEF Transport Project Management Workshop 17 September 2015 Francesco Falco, Communication Manager - INEA

2 THE AGENCY'S ROLE

3 Communication strategy Objectives: Promoting, Engaging, Innovating To effectively raise awareness and provide information about the Agency, its management of the CEF and Horizon2020 programmes, the programmes themselves and eventually the overall achievements in programme implementation To publicise the Agency's role as a capable and successful reference point for project management Engaging with and supporting you, our beneficiaries Continuous progress and developing new ideas

4 Audiences Enabling stakeholders Institutional (European Commission, European Council, European Parliament, ) Functional stakeholders Beneficiaries/Implementing bodies/member States Transport stakeholders and press

5 Desired results KNOWLEDGE & AWARENESS Of the Agency and how it is effectively supporting project implementation Of the projects and how they are contributing to the policy objectives of the EU How EU co-funding is making a difference overall by more efficient mobility, better infrastructure and yielding economic benefits

6 Available tools Website Press releases + translations Twitter feeds Events (Info Days, Project Management Workshop, other events and conferences) Posters & maps Project info sheets and publications Presentations enewsletter Intranet European Commission (DGs) tools: website, enewsletter Staff ambassadors/word of mouth

7 The selected CEF Transport projects Production of brochure for CEF Committee listing all selected projects Press release on Framework Decision + list of selected projects Individual press releases + translations + tweets on selected projects sent to EU Representations and specialised funding "announcement of EU funding near to you"

8 Follow-up of project implementation Dissemination information supplied to project managers for kick-off meetings Beneficiaries "Info Point" on website Project pages + project info sheets on website Information requests from press Presentations at external events/internal meetings

9 Key feedback to the Commission Publicity on project successes and progress Events (TEN-T Days) highlighting project implementation Key brochures/publications (MAP Review)

10 Cooperation with beneficiaries Two-way cooperation to enforce dissemination efforts from the Agency to the beneficiaries from the beneficiaries to the Agency Press releases & publicity Support for joint press releases on inaugurations, milestones Follow-up on press enquiries Info on local media take-up

11 Cooperation with beneficiaries from the Agency to the beneficiaries from the beneficiaries to the Agency Photos and videos Supply for use in dissemination materials Creation of products (brochures, posters, giveaways) Additional dissemination/publicity by DG COMM (videos) Events Participation and dissemination of info Advice Publicity plaques, billboards, logos

12 An example: Project successes What has the Agency done to showcase TEN-T project successes? Two examples: "Better Together" - June 2015 Tentastic" campaign - October 2013

13 Campaign objectives & output Show tangible TEN-T project achievements & successes Promote EU funding as making a difference to transport operators and users alike Ensure Agency's visibility in the process Output: Brochures: - Distributed at the TEN-T Days to over 1,000 participants - Disseminated at other meetings, events - Available online on website

14 Take up/lessons learned Interest in results Good visibility for smaller, lesser known projects People like (good) news! Positive feedback on overall content and presentation from stakeholders Partnership with beneficiaries on dissemination (press releases, photos, giveaways) Positive recognition due to promotion efforts: "EC also cares"

15 THE BENEFICIARY'S ROLE

16 Communicating EU projects: why? Raise awareness & visibility Engagement of citizens/stakeholders Explain financial commitment Promote your activities Legal obligation (EU + national)

17 The grant agreement THE GRANT AGREEMENT Visibility of Union funding (Article II.7) Unless the Agency requests or agrees otherwise, any communication or publication related to the action, made by the beneficiaries jointly or individually, including at conferences, seminars or in any information or promotional materials (such as brochures, leaflets, posters, presentations, etc.), shall indicate that the action has received funding from the Union and shall display the European Union emblem. When displayed in association with another logo, the European Union emblem must have appropriate prominence.

18 Communicating EU projects: how? Publications Website(s) Publicity Events Campaigns Social media

19 Publications

20 Website

21 Publicity

22 Events TEN-T Days Local events Project inaugurations

23 Where do we fit in? Always keep INEA in the loop! Agency can act as multiplier Dissemination to/through DGs EU Media visibility for local projects Joint press releases/announcements Participation in inaugurations/events Promote successes

24 Wrap up/lessons learned Interest in results People like (good) news! Think big: even small projects can have great impact Don t be afraid to experiment (new ideas, new tools) Publicity is a requirement EU dimension can help sell projects locally

25 Thank You! Questions? Francesco Falco @inea_eu