MARCH 2017 NEW NAME. NEW LOGO. SAME MISSION. KCA NEWSLETTER. pg. 3. IN THIS ISSUE: SUMMER MEETING KRMCA LEVEL III Explained Registration Forms

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1 KCA NEWSLETTER MARCH 2017 IN THIS ISSUE: SUMMER MEETING KRMCA LEVEL III Explained Registration Forms page 6 page 8 page 10 NEW NAME. NEW LOGO. SAME MISSION. pg. 3 COMING UP: MAR 4 NRMCA NATIONAL MAR 6-9 KCA LEVEL III MAR 14 ACI LEVEL I APR 13 ACI LEVEL I

1 UPCOMING EVENTS & CLASSES UPCOMING EVENTS CALENDAR March 6th - 9th. KCA OFFICE CLASSROOM. KCA LEVEL III Certification.

This pilot program takes information from the previous second week of KRMCA Level II combined with additional industry innovations to provide a top class educational

At the end of the national convention, CON-AGG/CONEXPO kicks off where a few of our members will be set up ready to show the world what Kentucky has to offer the concrete

2 1 UPCOMING EVENTS & CLASSES UPCOMING EVENTS CALENDAR March 6th - 9th. KCA OFFICE CLASSROOM. KCA LEVEL III Certification. Newest Certification level course offered by the KCA. This pilot program takes information from the previous second week of KRMCA Level II combined with additional industry innovations to provide a top class educational opportunity for those looking to increase their technical knowledge of concrete 6 March 4th - 7th. NRMCA s Annual National Convention takes place in Las Vegas, Nevada. At the end of the national convention, CON-AGG/CONEXPO kicks off where a few of our members will be set up ready to show the world what Kentucky has to offer the concrete industry. 4 March 14th. Concrete Overlays Program for the KYTC. Kentucky Transportation Cabinet Conference Center, Room C116. Box Lunch provided. This educational opportunity for KYTC employees aims to educate our transportation cabinet with information regarding Concrete Overlays and their construction methodologies. Assistance provided by the FHWA 14

UPCOMING EVENTS & CLASSES 2 April 19th - 20th. COVINGTON, KY. KSPE ANNUAL CONVENTION.

15th. KCA OFFICE - CLASSROOM. ACI LEVEL I Certification class.

for the ACI Level I Concrete Technician Certification. 19 15 April 13th.

for the ACI Level I Concrete Technician Certification.

We re a full-service independent insurance agency with a hometown attitude dedicated to

3 UPCOMING EVENTS & CLASSES 2 April 19th - 20th. COVINGTON, KY. KSPE ANNUAL CONVENTION. The annual convention of the KSPE will be held in Covington and attended by hundreds of Kentucky Engineers. This will be a great place to promote concrete and educate specifiers and designers March 15th. KCA OFFICE - CLASSROOM. ACI LEVEL I Certification class. This class is held monthly and covers the material review, written test, and practical test for the ACI Level I Concrete Technician Certification April 13th. KCA OFFICE - CLASSROOM. ACI LEVEL I Certification class. This class is held monthly and covers the material review, written test, and practical test for the ACI Level I Concrete Technician Certification. 13 We protect what you love And provide security when you need it most. We re a full-service independent insurance agency with a hometown attitude dedicated to providing you with the best coverage possible and delivering superior service. Call us today about your business insurance needs. LOGAN LAVELLE HUNT Bluegrass Pkwy., Louisville KY Representing

4 3 NEWS NEW NAME. NEW LOGO. SAME MISSION. KRMCA BOARD VOTES TO REBRAND ASSOCIATION AS KCA Rebranding is a tricky process. Rebranding an association that s almost 60 years old is even harder. As difficult as change can be though, it s often a necessary step to achieve goals. KCA Marketing Goals The Kentucky Concrete Association has 5 main marketing goals: 1. Increase the political & business influence afforded to the KCA in the state of KY in order to increase our ability to act as a play-maker in important decisions that affect our industry. 2. Increase awareness for, and educate on, the benefits and versatility of concrete and concrete products in order to increase market share for the concrete industry. 3. Equitably promote our member organizations and their business services in order to provide value to our members and increase their brand awareness. 4. Promote the specific works of our association in the community, as well as the work of member organizations in order to increase our visibility in the community and manage our industry reputation. 5. Increase KCA s brand awareness in order to

NEWS 4 position the association as the leading expertise on concrete in the state and thus control the flow of information through the state regarding the concrete industry in a way that benefits the

WE NEED TO CHANGE THE PUBLIC PERCEP- TION OF CONCRETE These goals were developed to help the Association make positive & impactful decisions regarding the use of resources and promotion of concrete

5 NEWS 4 position the association as the leading expertise on concrete in the state and thus control the flow of information through the state regarding the concrete industry in a way that benefits the industry. Ultimately this boils down to one main goal for the association: We need to change the public perception of concrete. WE NEED TO CHANGE THE PUBLIC PERCEP- TION OF CONCRETE These goals were developed to help the Association make positive & impactful decisions regarding the use of resources and promotion of concrete throughout the state. Using these goals as a tool can guide decisions that will ultimately increase the market share of concrete in our state. What is our brand? At its simplest, a company s brand is the culmination of everything the market perceives or believes about that company. When we objectively look at our brand within the state, it stands to reason that we have very limited brand visibility. People simply do not know who we are, what we do, or that we even exist. It s time to change that. The Case for Rebranding There are a number of reasons that an organization might seek to rebrand. For the KCA, the main three reasons are change, simplicity, & competition. First, we ve had a change in marketing staff. While this may seem trivial, it often benefits an organization to meet this change head on with a rebranding effort, as the skill sets, opinions, styles and techniques vary from one person to the next, and consistency necessary for a solid marketing message. Next, the need to simplify the message of the association presents a need to rebrand. While the KCA will always continue to be a versatile organization capable of creating and implementing a wide array of educational and promotional efforts, the main marketing message should be simplified: Kentuckians benefit when concrete is used. Finally, and most importantly, the concrete industry as a whole needs to compete at a higher level, and the KCA is positioned to be a big player in that competition. Over the last 5 years, the softwood lumber industry has captured a large portion of market of mid-rise multi-family building construction. They ve done that through large infusion of capital through their checkoff program which they used to improve their marketing collateral and rebranded efforts. The competition that we re facing has already got a jump start on an updated marketing plan, and now the KCA must catch up to regain ground. This new marketing and rebranding effort will be the first step in a long and strategic plan for winning back market share and solidifying the brand of the concrete industry in the minds of Kentucky residents. When someone needs concrete answers - we want to be the first place they call. This rebranding effort will make that a possibility.

5 CLASSES LEVEL II CLASSES WRAP UP FOR THE SEASON CERTIFICATIONS The KCA had a busy final stretch of Level II classes this winter. The class was filled to capacity (and then some!

6 5 CLASSES LEVEL II CLASSES WRAP UP FOR THE SEASON CERTIFICATIONS The KCA had a busy final stretch of Level II classes this winter. The class was filled to capacity (and then some!) due to the high demand for the KCA Level II Certification. As always, the KCA strives to offer the very best educational certification programs and this season s Level II course was no exception. This was the first year that the Level II course has been shortened to a single week with the previous second week being converted into the new KCA Level III (more info on pg. 8). Remember, if you d like to attend one of the KCA certification courses, be sure to register early to secure your position in the class. Level III course registration can be found at the back of this newsletter. Specializing in Risk Management for the Ready Mix Concrete Industry Services Include: Loss Control Driver Training Unique Marketing Approach Risk Retention Programs Business Income Analysis In House Claims Service BOWLING GREEN 1240 Fairway Street P.O. Box 1779 Bowling Green, KY LEXINGTON 181 Prosperous Place Lexington, KY NASHVILLE 830 Crescent Centre Drive Suite 260 Franklin, TN OWENSBORO P.O. Box Frederica Street Owensboro, KY 42302

SUMMER MEETING 6 SUMMER MEETING ROOMS FILLING FAST MEETINGS If you re thinking about attending the Annual

Rooms at the Marriott Grande Dunes in Myrtle Beach South Carolina are filling much faster than anticipated.

registrations. Everyone seems to be very excited about the location this year.

can enjoy. Bring your family and join us for another exciting KCA Summer Meeting.

7 SUMMER MEETING 6 SUMMER MEETING ROOMS FILLING FAST MEETINGS If you re thinking about attending the Annual Kentucky Concrete Association s Summer Meeting, then you might want to act quickly. Rooms at the Marriott Grande Dunes in Myrtle Beach South Carolina are filling much faster than anticipated. The KCA has already increased the number of rooms in our block due to the unexpected number of early registrations. Everyone seems to be very excited about the location this year. The hotel accommodations should be top notch, and Myrtle Beach offers a plethora of activities that all ages can enjoy. Bring your family and join us for another exciting KCA Summer Meeting. We ve got a great even planned and look forward to seeing you there. If you ve got questions about the summer meeting, be sure to give us a call at (502) SUMMER MEETING REGISTRATION FORMS CAN BE FOUND ON PG 11

8 7 SPONSORS 2017 KCA GOLD CLUB MEMBERSHIP GOLD CLUB 2017 is already shaping up to be a great year, and that s in part due to the generous sponsorship provided by our 2017 KCA Gold Club Members. The Gold Club sponsorships dollars have a huge impact on the success of the Kentucky Concrete Association s events throughout the year. Take a moment to look through this year s Gold Club Membership list, and be sure to thank their representatives when you get the chance. All-Rite Ready Mix Baker Concrete Construction Buzzi Unicem Cemex/Kosmos Cement Charah Inc. Ernst Concrete Kentucky Fly Ash Direct GCP Applied Technologies Hilltop Companies imi Irving Materials, Inc. LafargeHolcim Lehigh Cement Company Liter s Inc. Logan Lavelle Hunt Nugent Sand Company RussTech Admixtures, Inc. Stalite Stephens Mfg. Co. Viking Truck/Oshkosh/McNeilus

9 CLASSES 8 KCA LEVEL III A NEW CERTIFICATION COURSE The Kentucky Concrete Association has recently developed a new educational program designed to cover a wide range of concrete related topics. It could be of interest not only to those involved in concrete production, but to others with whom the concrete production industry interfaces such as specifiers, designers, contractors, etc. This course is designed as KCA Level III. Topics include those previously covered during the second week of KCA Level II, plus several other important ones. The second week of Level II has been discontinued beginning this current season. The agenda provides a reference of scheduled topics and presenters. This course agenda can be found online at lvl3agenda. The class is scheduled for 3 1/2 days of classroom presentation and discussion for the dates of March 6th - 9th. An open book written exam which is optional to an attendee will be administered on the afternoon of March 9th. Those who elect to take the exam and who achieve a passing score (minimum 75%) will be issued a Level III Certification document. To our knowledge, no specifying agency has plans to reference it as a requirement for project specifications, proposals, etc. For those electing to attend the entire class, a workbook (containing copies of presentations and any related chosen documents) and a PCA publication entitled Design and Control of Concrete Mixes will be provided. The fee in this case is $400/person. However, if the PCA publication is not desired, then the fee is reduced by $ If one wishes to attend only a portion of the entire class, the fees will be as follows: For any portion of, or up to a single day, the cost shall be $100 For any portion of a second day, or up to two full days, the cost shall be $200 For any portion of a third day, or up to 3 full days, the cost shall be $300 The Workbook Publication can be requested for an additional $100 to the base fee above. Qualifications of this class content for engineer s professional development credit hours will be judged by the self-auditing individual. For architects attending needing professional development hours, we intend to have the class content approved by the state qualifying agency. In any case, we will provide hours of attendance documentation for any person requesting it. You may register for this class using the form available online at kyconrete.org, attached to page 15 of this newsletter, or by calling the office at If you have any questions, call John McChord at

9 WINTER CONVENTION 2017 CONVENTION USHERS IN BIG CHANGES FOR ASSOCIATION CONVENTION The 2017 Winter

John McChord joined the ranks of KCA s Legends of the Industry, Ben Yost took up the mantle of acting

Association or KCA for short. It was a pretty eventful meeting, to say the least.

10 9 WINTER CONVENTION 2017 CONVENTION USHERS IN BIG CHANGES FOR ASSOCIATION CONVENTION The 2017 Winter convention was a great success! John McChord joined the ranks of KCA s Legends of the Industry, Ben Yost took up the mantle of acting Association President, and the Association officially changed it s name to the Kentucky Concrete Association or KCA for short. It was a pretty eventful meeting, to say the least. Embassy Suites, Covington KY The educational sessions this year provided a range of topics, and attendance was up from past years. The KCA will continue to work hard to ensure that we re always improving the quality and variety of education that our members desire at these events. As always, the event had it s fair share of just plain fun - just ask any of our members that attended the bowling tournament at Howl at the Moon!

11 FORMS 10 ACI LEVEL I REGISTRATION KENTUCKY CONCRETE ASSOCIATION 1 HMB Circle Frankfort, KY Class Date (circle one) April 13, 2017 May 18, 2017 June 15, 2017 Name Name Name Company Address City State Zip Phone Fees: ACI Level I. Limited to the first 45. Full one-day class to be held at KCA in Frankfort, KY. # to attend x $ = Discount Rate* # to attend x $ = Regular Rate RETESTING x $ = (took the test and failed, retesting) Please return this form and check to**: Kentucky Concrete Association 1 H.M.B. Circle, Frankfort, KY (502) FAX: (502) SHagg@krmca.org *Discounted rates will be available for all KCA members. Companies who have been a member and are rejoining the KCA will have to pay the dues for the prior two years to be eligible for the school discounted rate. Companies who are joining KCA for the first time will be eligible for the discounted rate immediately. **Classes are payable in advance or on day of class. Payment must be received prior to taking the class for non-krmca members. ***Additional Fees: Cancellation: $ if it is within one week of the class; all cancellations will be charged for the price of the ACI manual Changing Classes: Please make sure you can attend the class on the given day. Each attendee can move from one class to another once without a charge. If you move classes a second time, there will be a $100 charge for the change and an additional $100 for each change after that. KCA members have the first opportunity for registration. Please register early. We will send out information to all those registered regarding directions at a later date.

12 11 FORMS Summer Meeting Registration Form Grande Dunes Marriott Myrtle Beach, SC July 16-19, 2017 *** Board Meeting on Monday July 17, :30am *** REGISTRANT INFORMATION Name Company Address City, State Zip Attendee Spouse/Guest Number of Rooms needed (all rooms double occupancy) Arrival Date Departure Date Additional Family/Guests Reservations for this group are to be made by using the Reservation link or calling The reservations should be booked no later than June 16, All reservations need to be cancelled 7 days prior to arrival to avoid being charged 1 night's room and tax. Use the following link to make online reservations: Book your group rate for Kentucky Ready Mixed Concrete Association 2017 Summer BOD Meeting Rooms are $229.00* per night * Plus tax and reduced resort fee Attendee Totals Adults Children yrs Children 4-12 yrs Children 0-3 yrs Shirt Quantities** Adult Sizes S M L XL XXL XXXL

13 FORMS 12 Youth Sizes XS S M L XL OTHER: Registration includes: Opening reception, meetings, Monday Ripley s Aquarium & Broadway at the Beach visit with cocktail reception and meal, Tuesday night reception and banquet, tee shirt(s) Registration Fees Registration Type Total # Rate Subtotal (please calculate) # Of Single Registrations $ $ # Of Couples Registrations $ $ # Of Child Registrations (0-3) $0.00 $ # Of Child Registrations (4-12) $ $ # Of Child Registrations (13-20) $ $ # Of Child Registrations (21+) $ $ Registration Total $ Golf sign up (please check a box) Yes, I plan on playing golf Tuesday morning at the Grande Dunes Golf Course I do not intend on playing golf Tuesday morning Registration deadline is Friday, June 16, 2017 Please enclose a check with your registration and mail to : KCA 1 HMB Circle Frankfort, KY or shagg@kyconcrete.org Or call to pay by credit card No shows are liable for the full registration rate and room charges. Cancellations received after July 1, 2017 will be required to pay for full KCA Registration as we will be charged for all events and will have turned in our guaranteed numbers

14 13 FORMS Kentucky Chapter of ACI announces: ACI Aggregate Level 1 Training Class Where: Bluegrass Testing (In Rogers Jefferson County Stone) Old Henry Road Louisville, Kentucky When: Thursday, May 11 and Friday, May 12, 2017 Class begins at 12:30 p.m. Thursday and 7:30 a.m. on Friday Written exam and hands-on exam Friday Cost: Class Objectives: Items to Bring: Items Included: Company Name: Company Address: Student Name(s): Check Included: Return Form to: $800 per person to be paid with registration or prior to start of class All cancellations will be charged for price of manual. T2 91 Sampling Aggregates D75 03 Sampling Aggregates T Reducing Samples of Aggregate to Testing Size C Reducing Samples of Aggregate to Testing Size T11 05 Materials Finer Than 75-µm (No. 200) Sieve in Mineral Aggregates by Washing C Materials Finer Than 75-µm (No. 200) Sieve in Mineral Aggregates by Washing T27 11 Sieve Analysis of Fine and Coarse Aggregates C Sieve Analysis of Fine and Coarse Aggregates T85 10 Specific Gravity and Absorption of Coarse Aggregate C Specific Gravity and Absorption of Coarse Aggregate T84 10 Specific Gravity and Absorption of Fine Aggregate C128 07a Specific Gravity and Absorption of Fine Aggregate T Total Moisture Content of Aggregate by Drying C Total Moisture Content of Aggregate by Drying T21 05 Organic Impurities in Fine Aggregate for Concrete C40 04 Organic Impurities in Fine Aggregate for Concrete Calculator and Safety Glasses Workbook Registration Information Phone: # to attend x $800 = $ ***$25.00 charge for express postage for registrations received after May 3, 2017 Cindy Messick, Chapter Secretary cmessick60@gmail.com Phone: Entrada Dr, Frankfort KY 40601

15 ACI AGGREGATE FORMS 14 Kentucky Chapter of ACI announces: ACI Concrete Strength Training Class Where: Bluegrass Testing (In Rogers Jefferson County Stone) Old Henry Road Louisville, Kentucky When: Friday, April 7, 2017 Class begins at 7:30 a.m. Until finished Written exam and hands-on exam Cost: Class Objectives: Items to Bring: Items Included: Company Name: Company Address: Student Name(s): Check Included: Return Form to: $650 per person to be paid with registration or prior to start of class All cancellations will be charged for price of manual. C-39 Compressive strength of a cylinder C-78 Flexural strength of a beam C-1231 un-bonded capping C-617 bonded capping to become a Certified Strength Technician. Calculator and Safety Glasses Workbook Registration Information Phone: Phone: # to attend x $650 = $ ***$25.00 Additional charge for registration received after March 28 th, 2017 for express postage of manual Cindy Messick, Chapter Secretary cmessick60@gmail.com Phone: Entrada Dr, Frankfort KY 40601

16 15 FORMS KCA LEVEL III KENTUCKY CONCRETE ASSOCIATION 1 HMB Circle Frankfort, KY KCA Level 3 - Class Date March 6 9, 2017 Name Name Name Company Address City State Zip Phone Fees: KCA Level 3. Limited to the first 45. # to attend X $ = # to attend X $ = (if you already have PCA Design & Control of Concrete Mixtures Book) # to attend X $ = (if you have attended a Level II class this this season and have the above book) Please return this form and check to: Kentucky Concrete Association 1 H.M.B. Circle, Frankfort, KY (502) FAX: (502) SHagg@krmca.org **Classes are payable in advance or on day of class. Payment must be received prior to taking the class for non-krmca members. ***Additional Fees: Cancellation: $ if it is within one week of the class. KCA members have the first opportunity for registration. Please register early. We will send out information, to all those registered, regarding directions at a later date.

December 2016 Su M Tu W Th Fr Sa

December 2016 Su M Tu W Th Fr Sa NOVEMBER 2016 NRMCA Blankets Kentucky with Concrete Overlay Promotion Blitz On October 4th Jon Hansen began a three sided tour, presenting in 3 days in 3 cities Concrete Overlays on Asphalt Parking Lots.