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1 SPONSORSHIP OPPORTUNITIES BENEFITTING THE

2 Synopsis Imagine the flickering glow of more than 5,000 artfully carved Jack O Lanterns depicting people, places and scenes from popular culture - all crafted with painstaking detail and amazing intricacy - lighting up Louisville s Iroquois Park for three straight weeks in October. Now, imagine your organization helping to bring this great event back to our community. Executive Summary The Louisville Jack O Lantern Spectacular is entering its fifth year as a favorite annual family event for all generations throughout the region. The three-week-long extravaganza will once again be held every evening from October 12 through November 5, 2017 at Iroquois Park in Louisville, KY. The park s natural beauty provides the perfect setting for more than 5,000 artistically carved, illuminated pumpkins displayed on a gently winding quarter mile trail. The 2017 Spectacular theme, titled The Alphabet From A to Z, will depict numerous scenes carved into the pumpkins, organized into more than 20 separate musically-themed sets. To produce this event, Metro Parks and Louisville Parks Foundation are partnering with Passion for Pumpkins, Inc., a multimedia production company with more than 25 years experience in redefining the fall season by transforming any landscape into illuminated organic galleries. Last year s attendance reached more than 85,000 customers, and 95% of those surveyed would recommend the event to someone else. Partnership levels are outlined in the following pages. The Presenting Sponsor designation offers title recognition and exclusive branding and marketing opportunities. Sponsorship designations offer tiered sponsor recognition, each with opportunities to effectively reach your target audience. LOUISVILLE PARKS FOUNDATION Louisville Parks Foundation is a nonprofit organization which inspires donors to invest in our more than 120 public parks and recreational facilities - for present and future generations. Our vision is a City of Parks where everyone has the opportunity to Give. Plant. Play. For more information on the Louisville Jack O Lantern Spectacular please visit our website at jackolanternlouisville.com.

3 Jack O Lantern Spectacular Sponsorship Benefits Presenting Platinum Gold Silver Investment $50,000+ $25,000+ $10,000+ $5,000+ Top level trademark recognition on all Louisville Jack-O- Lantern Spectacular promotional collateral. All mentions of The Louisville Jack O Lantern Spectacular will include Presented by your organization. Opportunity to receive naming rights on the new playground at Lannan Park, a Louisville Metro Park. Sponsor logo added to souvenir photos offered for purchase at the event. Logo inclusion and promotion as a sponsor in the Louisville Convention & Visitors Bureau s newsletter reaching more than 200,000 households and 1,500 motor coach operators, as well as inclusion in AAA marketing materials promoting the event. Deadline: May 30, 2017 Up to Up to Up to Private VIP dinner* 100 people 50 people 25 people Sponsor recognition at Jack O Lantern Spectacular press conference with the Mayor and inclusion in press kits, news releases and social media posts. Opportunity to use the Jack O Lantern Spectacular as a backdrop for commercial purposes (television commercials, social media, print advertisements, etc,). Logo inclusion in the Louisville Parks Foundation and Louisville Jack O Lantern social media feeds. Complimentary Tickets to Jack O Lantern Event Logo inclusion and link to company website on the official website for the event, jackolanternlouisville.com Custom pumpkin with your logo on the trail. Real-time on premise measurement, ensuring your company reaches your ROI goals, including sales, brand awareness, data collection, subscribers and/or education with your target consumers. Use of Louisville Jack O Lantern Spectacular logo in materials to promote your support. * Held on one specific date only

4 Sponsorship Agreement Primary Contact: Address: Name of Organization: Address: City: ST: Zip Phone: Fax: Web Address: Please identify the participating level below. $ I agree to be a 2017 Jack O Lantern Spectacular sponsor at the level indicated above, which includes all the benefits listed in the Sponsorship Opportunities package for that specific level of sponsorship. I understand that this sponsorship provides for the operational expenses of this event and I/Our Organization will be listed as one of the sponsor. I agree to abide by the rules established for all sponsors of this event and further agree to make full payment and submission with this agreement. Authorized by: (Print) Title: Signature: Date: Checklist All information on form above complete, signed and dates Logo image file ed to (.jpeg,.tiff,.eps file) Payment in full amount made payable to: Louisville Parks Foundation Mail to: Louisville Parks Foundation, Attn: Erika Nelson, P.O. Box 37280, Louisville, KY For office use only Funds received Check# received: o Logo File Received o N/a amount: In-kind Contributions: The Louisville Parks Foundation will recognize those services or products that are provided in lieu of cash and are designated as in-kind contributions. Partners will be asked to provide an objective assessment of the market value of the contribution. Those services or products, which provide direct budgetary relief, will be recognized at the full market value provided by the partner. Payment of Partnership Fees: All partnership levels and fees listed are for the 2017 Jack O Lantern Spectacular. The partnership fee is payable upon contract acceptance by both parties. In kind services in lieu of a cash payment shall be negotiated separately. Partnership fees are paid directly to the Louisville Parks Foundation. If you want to discuss making your brand part of the 2017 Louisville Jack O Lantern Spectacular, contact Leslie McNulty at or

5 The 2013 theme Around the World featured amazing artistry which wowed attendees. The set depicting the rivalry between University of Louisville and University of Kentucky was wildly popular among attendees and will be returning in Popular children s favorites, Halloween & folklore themed pumpkins were also on display. A favorite picture spot and crowd pleaser, The Laughing Tree, is set to a fun and spooky laughing music track with hundreds of pumpkins climbing up into the trees featuring 1,000+ pound pumpkins

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