General Info & Eligibility

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2 Table of Contents General Info & Eligibility... 2 What is Give BIG Green Bay?... 2 When is Give BIG Green Bay?... 2 Who created Give BIG Green Bay?... 2 Who is eligible to participate?... 2 Important Dates... 3 Roles and Responsibilities... 4 Marketing Support... 5 Key Messages... 5 Give BIG Materials and Co-Branding Info:... 5 Facebook Specific Content... 6 Social Media Content:... 7 Media Partnerships:...10 Matching Funds...11 Nonprofit FAQs

3 General Info & Eligibility What is Give BIG Green Bay? Give BIG Green Bay is an online giving event designed to transform the way people think about and contribute to Brown County charities. The goal is to help build awareness and support for nonprofits through a simple online giving platform, givebiggreenbay.org. The day will be powered by participating nonprofits and a media campaign to rally the community to learn more about the work of nonprofits and donate, at any level, to causes they champion. When is Give BIG Green Bay? Give BIG Green Bay is a 24-hour online event beginning at noon on Tuesday, February 27, and ending at noon on Wednesday, February 28, Who created Give BIG Green Bay? The Greater Green Bay Community Foundation and Green Bay Packers Foundation chose to use their community leadership platforms to create a swell of excitement around the good work nonprofits do for our community. The goal of this elevated awareness is to provide a channel for new direct donor support. Who is eligible to participate? To be eligible to apply for Give BIG Green Bay a nonprofit must: Be a 501(c)(3) nonprofit organization or have a fiscal sponsor who is a 501(c)(3) nonprofit organization. Primarily serve Brown County residents. Conduct business without discrimination on the basis of race, religion, gender, etc. Provide direct support to clients. Complete an online registration application and sign a memorandum of understanding. 2

4 Important Dates SEPT 1, 2017 Application Process Opens SEPT 14, 2017 Nonprofit Open House OCT 1, 2017 Application Process Closes JAN 4, 2018 Notification of participation status JAN 9, 2018 Nonprofit training JAN 16, 2018 Public announcement of participating nonprofits FEB 7, 2018 Last day to edit your nonprofit profile FEB 9, 2018 KIMBIA Site Freeze: no further edits FEB Countdown to Give BIG FEB 27 & 28 GIVE BIG GREEN BAY MARCH 1, 2018 Thank You 3

5 Roles and Responsibilities Greater Green Bay Community Foundation Invite selected nonprofits to participate and provide instructions to complete profiles on Give BIG Green Bay website. Hold training for participating nonprofits Create common message and brand for Give BIG Green Bay Raise awareness and generate media coverage for the event Inform Greater Green Bay Community Foundation fund holders about the event and participating nonprofits Share social media posts of participating nonprofits on Facebook and Twitter Serve as the liaison between nonprofits and the donation platform (KIMBIA) Offer support to nonprofits during the event Participating Nonprofits Attend the KIMBIA training session Complete the nonprofit profile at givebiggreenbay.org. Add the givebiggreenbay.org link to the landing page of your website. Focus the majority of your overall marketing efforts in the days leading up to the campaign to create a sense of excitement among donors, media partners and fellow nonprofits. Broadcast Give BIG Green Bay across all existing communication vehicles both on the giving day and in the 4-6 weeks leading up to the event. Engage your board of directors and networks to help promote Give BIG Green Bay. Be a spokesperson on behalf of all nonprofits participating in Give BIG Green Bay if asked to participate in an interview with any media outlet. 4

6 Marketing Support Key Messages content to be used in s, newsletters and direct mail. Support <organization> on February 27 & 28 - Give BIG Green Bay. Give BIG Green Bay is a 24-hour online fundraising event presented by the Greater Green Bay Community Foundation and the Green Bay Packers Foundation to celebrate and support local nonprofits. We are excited to announce we have been selected to participate! Our goal is to raise <$xxxx> during this 24-hour giving event. This 24-hour crowdfunding giving event will start at noon on February 27 and end at noon on February 28. Thousands of donors will come together to support 31 Brown County nonprofit organizations in this first-ever community-wide giving event. The Green Bay Packers Foundation is matching every donation to make a bigger impact. Help us spread the word to your friends, families and colleagues Please give BIG to support <organization>. Give BIG Materials and Co-Branding Info: Website: givebiggreenbay.org Logo Hashtags & #givebiggb 5

7 Facebook Specific Content: Facebook Cover Facebook share url: Title: Give BIG Green Bay - February 27 & 28, 2018 Facebook frame: Description: The Greater Green Bay Community Foundation will host the first community-wide 24-hour giving day in Brown County. The goal is simple - inspire everyone, at any level, to support nonprofits working to strengthen our community. #GiveBIGgb Name: Give BIG Green Bay Dates available: Feb 27 & 28,

8 Social Media Content: DATE Graphic Suggested Nonprofit Messages ANNOUNCEMENT/ LAUNCH Public Announcement Date: 1/16/2018 We're In! Support <org name> during Give BIG Green Bay. The first community-wide giving day in Brown County. #givebiggb Weeks of Jan 22 & 29th Support <org name> on February 27 & 28 to help <org mission>. Save the date for Join thousands of people across the community on Feb 27 & 28 to support the work of 31 nonprofits in our community. We're excited to be part of it! givebiggreenbay.org #givebiggb Every donation helps <org mission>. Save the date for 7

9 COUNTDOWN - 2 Weeks out <x> weeks until Give BIG Green Bay! Support <org name> during the 24-hour online giving event. #givebiggb We can't wait to see what our community can do! Save the date for givebiggreenbay.org #givebiggb Weeks of Feb 12 & Feb 19 We're less than a week away from Give BIG Green Bay! #givebiggb Get Ready Green Bay! #givebiggb 31 INDIVIDUAL VIDEOS: HIGHLIGHT WORK OF NONPROFIT Opportunity for NPO to talk about how the additional dollars will support their work. GIVE BIG GREEN BAY BRANDED VIDEO Promoting and generating excitement for GBGB: under 60 sec. 8

10 DAY OF EVENT Beginning at noon TODAY you can help <org mission>. Our goal is to raise $xx,xxx. 2/27/2018 The Green Bay Packers Foundation will match donations made online, so let's Give BIG Green Bay! For the next 24 hours donations will be matched by the Green Bay Packers Foundation! Please help us reach our goal of $xx,xxx 2/27/2018 Make a difference today! Every dollar counts to <org mission>. givebiggreenbay.org #givebiggb Get up and Give BIG Green Bay! 2/28/2018 Help us reach our goal of raising $xx,xxx to support <org mission>. Donate now at We're in the final hours of Give BIG Green Bay! Help us maximize the Green Bay Packers match by donating in the next hours! 9

11 THANK YOU 3/1/2018 Thank you Green Bay! You came out strong to support the important work <org name>! The numbers are in. Give BIG Green Bay raised $xxx,xxxx! Thank you Green Bay! Media Partners: 10

12 Matching Funds The Green Bay Packers Foundation provided a $250,000 grant to launch and create a matching pool of funds for Give BIG Green Bay. The matching funds will increase the value of every donation made. Once an organization raises $1,000 they are guaranteed at least $1,000 in matching funds. At the completion of Give BIG Green Bay, the Community Foundation will determine each nonprofit s proportionate share of the matching funds by dividing the amount each nonprofit organization raised by the total amount raised by all participating nonprofits. This number will then be multiplied by the total amount of available matching funds. For example, if one nonprofit raises 10% of the total amount raised in the 24-hour period, that organization will receive 10% of the available matching funds. The match will be calculated after transaction fees are deducted from each donation. The total matching dollar amount will be determined once the administrative costs to launch the program are assessed against the grant from the Green Bay Packers Foundation. Both foundations reserve the right to cap a single organization s available matching funds should the result materially outweigh those of other organizations. The Greater Green Bay Community Foundation does not retain any fees related to Give BIG Green Bay. 11

13 Nonprofit FAQs What is expected of the selected nonprofits in terms of time and effort? A: The Memorandum of Understanding (MOU) outlines much of what is expected from each nonprofit. The MOU must be signed and submitted before an organization s application will be considered. Additionally, page 4 of this toolkit outlines the responsibilities of each participating nonprofit organization. Why is the program limited to approximately 30 participants? A: During our inaugural year, it is important we focus our effort, making this as successful as possible and building toward the future. Feedback gathered from other giving day programs around the country prove that a full understanding how to make your community s program successful, on limited resources, will pay dividends in any possible future campaign. We believe we can support this level of engagement without impact on direct support to nonprofits while providing a diverse cross-section of fields of interest that represents our community. Do we need to identify a specific program for funding? A: No, donors will be contributing to the work of the organization overall, and the dollars can be applied where there is greatest need. Feel free in the application, however, to highlight current initiatives that may inspire donor support. How were nonprofits selected to participate? A: The goal in the selection process was to ensure we have a diverse cross-section of impactful organizations that serve Brown County residents in terms of field of interest, size and communities served. If we are selected to participate, will that impact our ability to receive future grant dollars from the Community Foundation? A: No, Give BIG Green Bay is an independent initiative that is separate from all Community Foundation grant considerations and will not impact the Foundation s available discretionary grant dollars. 12

14 What role does the Community Foundation play in Give BIG Green Bay? A: The Community Foundation is providing the administrative resources, online platform and umbrella brand that will include media outreach. It will also provide a nonprofit toolkit at GiveBIGgreenbay.org which will include a variety of online tools and resources including key messages, social media posting ideas, etc. What are the transaction fees? A: There are no fees to apply to or participate in Give BIG Green Bay. Third-party transaction fees are assessed on each donation and total 6% per donation. Therefore, if a donor makes a $100 donation, $94 will go directly to the nonprofit organization before any matching dollars are applied. Donors will have the option of covering the processing fees by paying the additional 6%. The Greater Green Bay Community Foundation does not retain any fees related to Give BIG Green Bay. Who will distribute the tax receipts for donations? A: Donors will receive receipts for their donations via . Only receipts sent from the Greater Green Bay Community Foundation may be used for tax purposes. Will the participating nonprofits have access to their donor information? A: Each nonprofit organization will receive a report listing names, addresses and billing addresses of donors who supported them during Give BIG Green Bay. This report will not include information from donors who made anonymous contributions. Can people make anonymous donations via the Give BIG Green Bay website? A: Yes, every donor has the option to make the contribution anonymous. 13