Newsletter of the Livestock Publications Council, an international organization serving the dynamic livestock communications industry.

Transcription

1 Actiongram Newsletter of the Livestock Publications Council, an international organization serving the dynamic livestock communications industry. My Final Words And just like that, it is time for Ag Media Summit 2018! We hope you have made plans to attend and are as excited as we are about this year s event. In the last several Actiongrams, you ve read about what to expect August 4-8 in Scottsdale. In this edition, you ll find all the last-minute details from the theme for the Famous Welcome Party, to the times and topics for each session. Now that you are ready logistically for the AMS, I d like to offer some other meeting-prep suggestions. Take time to get to know your peers at this meeting. We talk about the networking opportunities, a phrase that sometimes gets overused. But the people around you at AMS, are the people you will likely spend the majority of your career working with in some way or another. Take time to renew acquaintances and listen to each other. Most importantly, when it comes to meeting new people shake hands, look each other in the eye, and build lasting relationships. We say it again and again, but it s about the people! And the people you meet through LPC and AMS are amazing. Speaking of the people, there are a few I would like to thank as I prepare to retire from my position as your president. At the top of the list and always there to support LPC, is Diane Johnson, LPC executive director. For twenty years Diane has lead LPC and helped it to grow into the organization of today. A group I ve grown to respect for their dedication and professionalism certainly is the Executive Team and the Advancing livestock media professionals July 2018 Cindy Cunningham LPC President Board of Directors. These folks support ag, support LPC and support each other, in a way that makes me so proud to be a part of the team. I would like to thank our committee chairs and members that work so hard behind the scenes to get the job done. Often times their work isn t in the spotlight, but their contributions provide the energy to accomplish LPC goals. And most importantly, I would like to say thanks to each and every one of you the LPC membership. You are the reason LPC exists today. Professional development and networking are important. And being able to share your passion with others of a like-mind, simply enriches us all. As I wrap up here, I would like to leave you with this thought: be courageous and kind, brave and humble, and bold and teachable. I cannot begin to share with you the true honor it has been for me to serve and partner with you. Thank you for the opportunity, and I look forward to seeing each and every one of you at AMS! Cindy Cindy Cunningham, President National Pork Board ccunningham@pork.org Carey Brown, First Vice President Cow Country cbrown@kycattle.org Jennifer Carrico, Second Vice President j2kcattle@gmail.com. Secretary-Treasurer LeAnne Peters CattleBusiness in Mississippi cbmag@att.net Scarlett Hagins, Immediate Past President Kansas Stockman scarlett@kla.org Greg Henderson ( 18), Drovers, ghenderson@farmjournal.com Katrina Huffstutler ( 20), Cactus Flower Communications, katrina@cactusflowercommunications.com Kent Jaecke ( 19), Rockin K Productions, wildcatjake@hotmail.com Julie Mais ( 20), Angus Journal, jmais@angus.org Katie Miller ( 18), Kate Communicates, kcommunicates@gmail.com Mike Opperman ( 20), Farm Journal s MILK, mopperman@farmjournal.com Ben Richey ( 20), United States Animal Health Association, brichey@usaha.org Jennifer Scharpe ( 19), JSignature Branding and Media, jennifer@jsignaturebrand.com Molly Schoen ( 18), Charolais Journal, mmader@charolaisusa.com Steve Taylor ( 18), Appaloosa Journal, staylor@appaloosa.com Eric Tietze ( 19), Ozarks Farm & Neighbor, eric@ozarksfn.com Diane E. Johnson, executive director Located in the Historic Stockyards of Fort Worth 200 West Exchange Avenue, Fort Worth TX dianej@flash.net diane@livestockpublications.com 817/ cell: 817/ Notice of LPC Annual Meeting: 2:30 pm August 7, 2018 Westin Kierland Resort Scottsdale, Arizona Full schedule can be found at AgMediaSummit.com

2 LPC Best of the Bunch Facebook Photo Contest Voting will close on August 3 Votes will only be counted on the LPC Facebook page (original entry post) Shares and comments will not be counted for voting Winner will be announced at Ag Media Summit during the Annual Banquet Tuesday evening Winner does not have to be present at AMS to receive prize Winner will receive $100 cash prize Voting is open now Our latest sponsor and partner is Ag- NewsWire is a division of ZimmComm New Media LLC, owned and operated by Chuck and Cindy Zimmerman and was started in Watch for more information on this partnership after Ag Media Summit and learn more about the mutual benefits that will be offered. In the meantime check out the information available at: agnewswire.com LPC Best of the Bunch Photo Contest With support from Bruhn Cattle Co. Mapleton, Iowa Get your cameras out and start snapping away or find that winning photo in your files because it s time for the Best of the Bunch Photo Contest! Held each year during the Agricultural Media Summit it is named after Paul Andre, retired editor of BEEF magazine and long time coordinator of this contest. Cash prizes are awarded! Rules...Read carefully! Photo Submissions 1) Enter each photograph in one of four categories: a) Livestock b) Livestock industry people c) Livestock scenic (such as a landscape, must have livestock in photo) d) General (may include digitally enhanced (the sky s the limit!) 2) The photo contest committee reserves the right to reassign entries to appropriate category, if necessary. 3) All photographs must be mounted on lightweight stock. Minimum size for entry is 8 x10 to 10 x12. With the mounting, the maximum size of an entry can be no more than 11 x14. 4) All photos must be identified with your name, affiliation and category. This should be typed or printed on white paper and affixed to the back of each photo. Unidentified photos will be disqualified. 5) All photos must ALSO be submitted digitally for use in the slideshow presentation of winners, along with your headshot. 6) There is no limit to the number of entries you may enter. 7) There will be a small entry fee ($5 per photo) but we have added larger cash prizes. 8) Entries will be taken until 9 a.m., Monday, August 6 at the registration desk. 9) You may enter without attending the Summit but contestants are responsible for making arrangements in getting their photo(s) returned. Eligibility 1) All entries must be original straight out of the camera photos. Basic color and lighting adjusments only. General category does allow for digital enhancement. 2) Those entering photos must work for a member publication of LPC (name must appear in the masthead) or be a service member of LPC. Student members of LPC are also eligible to enter. 3) Any photograph that has won a division in the Best of the Bunch contest previously is not eligible for entry. Winning Photos 1) Each category will pay $100/first; $50/second; $25/third. 2) The LPC Executive Committee has the discretion to select the directory cover photo from the winners of each category. 3) The winner of the Best of the Bunch will receive a canvas print of their winning entry. General Information 1) LPC retains the right to use any of the photos submitted in the Best of the Bunch Photo Contest for publishing in print or on the web. 2) ALL entries will go on the LPC web site and remain on there for one year with your name attached to the entry. We feel that this is a way of "advertising" for your photo(s) and then it's also like an online "portfolio" for you.

3 AMS SPONSORS AND INFOEXPO EXHBITORS Gold Silver Contributor NATIONAL BOARD Patron Supporter In Kind Modern Litho AAEA The Agricultural Communicators Network ACE Advanta Seeds AGCO Corporation American Lamb Board AMVAC Anuvia Plant Nutrients Arysta LifeScience BASF-Living Acres Boehringer Ingelheim Boelte-Hall, LLC Can-Am Off-Road Case IH Certified Crop Adviser (CCA) CoBank Corteva Agriscience Cytozyme EuroTier/Agritechnica FMC Agricultural Solutions GROWMARK, Inc. Iowa State University College of Agriculture and Life Sciences Italian Trade Agency John Deere Koch Agronomic Services Kuhn North America Livestock Publications Council Modern Litho National Biodiesel Board National Pork Board NewLeaf Symbiotics Northern Pulse Growers Association The Ohio State University College of Food, Ag and Environmental Sciences The Ovid Bell Press Oregon Ryegrass Commission Pivot Bio Precision Laboratories, LLC Rabo AgriFinance Salford Group Syngenta U.S. Wheat Associates University of Florida Institute of Food & Ag Sciences Unverferth Mfg. Co., Inc. USDA SARE USDA/NRCS Vermeer Corporation Vive Crop Protection West Central Distribution, LLC. WinField United Wyffels Yamaha Motor Corp, USA

4 Key to organizations AMS: Ag Media Summit AAEA: AAEA - The Ag Communicators Network LPC: Livestock Publications Council Connectiv Agri-Media Committee ACT: National Ag Communicators of Tomorrow (students) ACE: Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences IFAJ: International Federation of Agricultural Journalists PIF: Professional Improvement Foundation (AAEA) JAC: Journal of Applied Communications (ACE publication) Purple denotes sessions sponsored primarily by AMS. Red denotes sessions sponsored primarily by ACE. Blue denotes sessions sponsored by both AMS and ACE. Saturday - August 4 6:30 a.m. - 3 p.m. Ag Tours of local area 9 a.m. - 5 p.m. ACE Board Meeting Powell A-B Sunday - August 5 7:30 a.m. 7 p.m. Registration desk open Culturekeepers Registraton 8 a.m. 11:30 a.m. LPC board meeting Lowell A 8 a.m. 12 noon ACE board meeting (cont.) Powell A-B 8 a.m. 1 p.m. ACE Research Paper and Poster Presentations Merriam A-B 8 a.m. 2:30 p.m. AAEA & PIF board meetings Cushing A-B Noon Lunch on your own 2 3 p.m. ACE Learning Community Leaders Meeting Powell B 2 4 p.m. Student Session 2 5 p.m. InfoExpo exhibit set up Kierland Ballroom p.m. ACE State Representatives Meeting Powell B 3 4 p.m. JAC Meeting Powell A 5:30 6:45 p.m. First-timers/new member reception Culturekeeper s Hall 7 10 p.m. Famous Welcome Party Trailblazer Ballroom All day Registration desk open Culturekeepers Hall 7 8:30 a.m. Hot buffet breakfast Trailblazer Ballroom C-D-E 8 a.m. 4 p.m. InfoExpo set up Kierland Ballroom 2-3 8:30 9:45 a.m. Block I Sessions DESIGN: Design Deep Dive part 1 Trailblazer B ISSUES: Navigating Regulations Under the New Administration PHOTO: Tips to Convey the Emotion of the Moment Kierland 1C PR/MARKETING: All Things Digital: Live Streaming and Immersive Video Kierland 1B MEDIA RELATIONS: Farm to Tablet Can We Please Get Some Media Coverage? Cushing A TECHNOLOGY: Accessibility and Section 508 Compliance: Making our Online Tools, Including Games and Interactives, Accessible Powell A-B LEADERSHIP/MANAGEMENT: Planning for Successful Student Experiences Trailblazer A PR/MARKETING: Not Your Father's Extension: Penn State Extension Launches State-of-the-Art Digital Strategy and Website to Beter Serve Customers Merriam A-B DESIGN: Design Matters! Cushing B 9:45 10:15 a.m. Coffee break Foyers 10:15 11:30 a.m. Block 2 Sessions DESIGN: Design Deep Dive part 2 (continued) Trailblazer B WRITING: Working Words on the Small Screen SALES: Improve Your Media Kit for Sales Success Merriam A-B PHOTO: So, You Want to Build an Image Collection Powell A-B SOCIAL MEDIA: Advanced Facebook Analytics Kierland 1B PR/MARKETING: A Rising Tide Lifts All Boats: Elevating Awareness for Extension Through Strategic Branding Lowell A ISSUES: Managing for Mayhem: Messaging During a Crisis Trailblazer A LEADERSHIP/MANAGEMENT: Getting the Money to Make the Cool Stuff Kierland 1C DIVERSITY: Improving Disability Communications Cushing B 11:45 a.m. - 1 p.m. Luncheons AAEA and LPC Student Awards and Recognition Luncheon Trailblazer Ballroom C-D-E ACE Luncheon ACE Reuben Brigham Award winner 1:15 2:30 p.m. Block 3 Sessions DESIGN: Let Art Work Trailblazer B WRITING: Write about Science the Right Way SALES: Sell More to Doubting Buyers Powell A-B PR/MARKETING: Managing Information in the Consumer Digital Space Kierland 1B PHOTO: Get Meta-Smart! Put Embedded Metadata into Practice Merriam A PERSONAL DEVELOPMENT: Turn Me Time into Productive Time Cushing A DESIGN: Let InDesign Do the Job (extended) Merriam B ACADEMICS: Grad School Panel: Find the Grad School for You! Kierland 1C TECHNOLOGY: #DronesAreCool Using Drones for Education, Communications and Marketing Trailblazer A 2:45 4 p.m. Block 4 Sessions WRITING: Master the Writing Process PERSONAL DEVELOPMENT: Integrate Remote/Telecommuting into your Business Powell A-B PR/MARKETING: Tips for Blogging Effectively for Clients Kierland 1B WRITING: Responsible Cannabis Reporting Lowell A ACADEMICS: Science of Agriculture.org: Animations, Videos and Virtual Labs for the Ag Learner Cushing B SOCIAL MEDIA: UGA's Live from the Lab on Facebook Trailblazer B PR/MARKETING: Building a Program Assessment Tool in Qualtrics Cushing A ACE Electronic Media and Photography Learning Community Meeting and Showcase Merriam B ACE Publishing and Graphic Design Learning Community Meeting and Showcase Merriam A 4-7 p.m. InfoExpo Grand Opening (continued)

5 4:15 5 p.m. Block 5 Sessions SOCIAL MEDIA: Remember It's a Conversation: Creating Meaningful Connections in an Instagram World Powell A-B MEDIA RELATIONS: Going Beyond ROI: Tools to Drive Communication Planning Cushing A ACADEMICS: The Ag Comm Block: An Innovative Approach to the Capstone Experience ACE Instructional Design and Information Technology Learning Community Meeting Merriam A ACE Marketing Learning Community Meeting Merriam B Tuesday - August 7 All day Registration desk open Culturekeepers Registration 6 a.m. Fun Run: Joe Marks Memorial Fun Run/Walk (open to everyone) Meet in lobby at 5:45 a.m. 7 9 a.m. ACE Breakfast; ACE Professional Award Speaker Trailblazer C-D-E 7:30 10 a.m. AMS Breakfast in InfoExpo Kierland Ballroom 2-3 9:15 9:45 a.m. Block 6 sessions LEADERSHIP/MANAGEMENT: Who Are You Hiring? Powell A-B ELECTRONIC MEDIA: Fake It Until You Make It Merriam A-B ISSUES: Issues Management: Working through tough conversations with faculty, staff, students, and stakeholders Cushing A PR/MARKETING: Science Communication: Academic Editing, Storytelling and Engagement Kierland 1B SOCIAL MEDIA: Podcasting 101: A Direct Route to Your Audiences Through Audio 10:15 11:00 a.m. Block 7 Sessions WRITING: Crisis in Farm Country Kierland 1B PR/MARKETING: Farmer-Consumer Campaign Success Powell A-B DESIGN: Let InDesign Do the Job (express) Cushing A PERSONAL DEVELOPMENT: Step Out and Get Your Book Published Merriam A-B SOCIAL MEDIA: Proving Your Worth Through Effective Social Media Metric Reporting PR/MARKETING: Working Smarter for your Branded and Promotional Merchandise Needs Kierland 1C ACE Academic/Research Learning Community Meeting Lowell A 11:15 Noon Block 8 Sessions PHOTO: Use Images to Tell an Authentic Story Powell A-B PERSONAL DEVELOPMENT: Manage your Career Kierland 1B WRITING: Mining for Resources from the Land-Grant System Cushing A PR/MARKETING: Management and Software Show & Tell: Apps and More Kierland 1C LEADERSHIP/MANAGEMENT: From Job Shop to Strategic Communications Agency: Selling The Value To Administration And How to Make It Happen Cushing B PERSONAL DEVELOPMENT: Freelancing: Voices of Experience SOCIAL MEDIA: Building Collaboration Among Program Social Media Managers Merriam A-B ACE Diversity Learning Community Meeting Lowell A 12 Noon 1:30 p.m. Luncheon Presentation by Fernanda Santos, the ACE Gary Hermance Speaker Trailblazers Ballroom A-E Noon- 6 p.m. InfoExpo teardown 1:45-2:30 p.m. Educational meeting for 2019 IFAJ Congress (open to everyone) Kierland 1B 2:30 4 p.m. LPC annual business meeting and Contest awards Kierland 1C 2 2:45 p.m. Block 9 Sessions PR/MARKETING: Transforming a College Website into a Strategic Storytelling Machine Powell A-B DESIGN: Art Direction & Design: Creating Characters and Art that Pop Merriam A MARKETING: Media Production Placement & Distribution: What Three Years of Data Tell Us Cushing B LEADERSHIP/MANAGEMENT: Leading Change and Innovation: Keeping Your Eyes on the Prize Merriam B ACE Social Media Learning Community Meeting Lowell A 3 3:45 p.m. Block 10 Sessions SOCIAL MEDIA: Case Studies: Using Social Media Events and Stories to Increase Program Participation Powell A-B PERSONAL DEVELOPMENT: The Professional Field Trip: A Practical Approach to Professional Development Cushing A PR/MARKETING: What is Today's Story? Exploring the Land-grant Mission Through Story Circles Cushing B ACE Leadership and Management Learning Community Meeting Lowell A ACE Media Relations and Writing Learning Community Meeting Merriam B 3 4:30 p.m. AAEA and PIF business meeting Kierland 1B 4 5 p.m. ACE business meeting Trailblazr B 4:30 5:30 p.m. ACT business meeting and Critique Contest 5:15 6:30 p.m. AAEA awards presentation 6 7 p.m. Reception to honor ACE Executive Director Kierland 3 6:30 7 p.m. AMS Reception Trailblazers South/Hall of State 7 9 p.m. AMS Joint Dinner and Awards Banquet Trailblazer Ballroom C-D-E 7 9 p.m. ACE Dinner and Awards Banquet Kierland 3-4 C-D-E Wednesday - August 8 5:30 9 a.m. Coffee-to-go-bar Hotel lobby 8:30 10 a.m. Planning meeting for 2019 IFAJ Congress (open to everyone) Merriam A-B 8:30 11:30 a.m. Post-conference session: Multidimensional Diversity: Inclusive Communication in Science, Agriculture and Higher Education Cushing A-B HOTEL HEADQUARTERS: The Westin Kierland Resort & Spa 6902 E. Greenway Parkway Scottsdale, AZ kierlandresort.com

6 PLikeke Itt s ! Famous Welcome Party Sunday August 5 during Ag Media Summit 1999 Take a walk down memory lane and check out these notes from years past. And get your inspiration to dress like your favorite party theme at this year s Famous Welcome Party. Is it your first time to AMS? That s OK, pick your favorite anyway and you ll fit right in! AG PUBLICATIONS SUMMIT 1999 Denver, first year, cow milking contest and calcutta 2000 San Antonio, Nolan Ryan was the speaker, armadillo races calcutta 2001 Grand Rapids, reception at Eisenhower Museum, Taste of Michigan 2002 Reno, bowling at the National Bowling Museum and calcutta 2003 Cleveland, party at the Rock and Roll Hall of Fame, theme was various eras of Rock and Roll; Village People and Blues Brothers 2004 Tampa, Spring Break this Summer Welcome party was tropical. Calcutta was Build a Boat and Hope it Floats competition AG MEDIA SUMMIT 2005 Milwaukee, first year name changed to Ag Media Summit 2006 Portland, Ag Media Summit, Portland 2006; Welcome Party on riverboats and it was 102 degrees 2007 Louisville, The AMS Trifecta Writing, Photography, Design American Idol at Huber Farms 2008 Tampa, 10th anniversary It s a Family Reunion Welcome Party was dancing and Monday night was Dive In Movie Night watching Caddyshack (complete with the Baby Ruth candy bar scene acted out) 2009 Fort Worth, Saddle Up, Catch the Cowboy Spirit, in conjunction with IFAJ Congress; first welcome party at Cowtown Coliseum for Rodeo and Billy Bob s; second Welcome Party western theme at Stockyards Station 2010 St. Paul, party theme was Dress Like A Minnesotan. Welcome Party was on Paddleford Boats down the Mississippi River 2011 New Orleans, Jazz It Up NOLA 2011; Welcome Party was at Mardi Gras World 2012 Albuquerque, AMS ABQ Enchance. Enchant. Enjoy. Party theme was Mexican/Southwest 2013 Buffalo, Just Wing It Party theme was Roaring 20s Famous Welcome Party held at the Statler Hotel. Costumes with spats, zoot suits and flapper dresses 2014 Indianapolis Rev It Up party theme was sports focusing on race cars 2015 Scottsdale Blaze Your New Trail Fiesta Blanca where everyone wore white and everything was white including the food! 2016 St. Louis the Arch Your Gateway to Excellence party theme was baseball and sports 2017 Snowbird Summit on the Summit party theme was From the mountains to the prairies, It s America, the Beautiful - all red, white and blue 2018 Scottsdale Everything Under the Sun; party theme will be Party Like It s Watch for many more pics at A MS