B. LYNN GORDON VITAE

Transcription

1 B. LYNN GORDON 2410 Sunrise Ridge Circle, #312, Brookings, SD (cell) VITAE EDUCATION Doctorate in Human Sciences Specialization: Leadership Studies Agricultural Leadership, Education and Communication Department, University of Nebraska Lincoln (UNL), May 2011 Dissertation: Gordon, B.L. (2011). What brings people to leadership roles A phenomenological study of leaders in the beef industry? Master of Arts College of Education - Business and Marketing Education University of Minnesota, St. Paul, Minnesota, 1996 Thesis: Gordon, B. L. (1996). Adoption of Innovations for Minnesota Beef Producers. Bachelor of Science Degree Agriculture North Dakota State University, Fargo, N.D.; 1989 Major: Ag Economics/Marketing and Communications Minors: Animal Science, Mass Communications and Business Administration RESEARCH INTERESTS Leadership in non-formalized settings (peer volunteer organizations) Leadership to create healthy business organizations Sources of motivation Effective communication channels for the agricultural audience Consumer decision-making and preferences of agricultural products PROFESSIONAL EMPLOYMENT AND EXPERIENCE South Dakota State University, Brookings and Sioux Falls, SD (October 2011 to present) Assistant Professor and Agricultural Leadership Specialist, College of Education and Human Sciences (Department of Teaching, Learning and Leadership); and College of Agriculture and BioSciences (SDSU Extension) (August 2013 to present) Teach agricultural leadership courses and advisee undergraduates Conduct outreach programming on agricultural leadership for adults. Conduct social science research on leadership and agricultural leadership and write grants B. Lynn Gordon Curriculum Vitae 1

2 SDUS Extension Beef Field Specialist (October 2011 August 2013) Develop and implement educational programs for the beef cattle industry of South Dakota Conduct education and communication outreach through igrow.org website and radio Network with agricultural partners in South Dakota and North Central U.S. to identify and deliver quality educational programs and opportunities Promotion Coordinator, Ag Promotion and Development Division Nebraska Department of Agriculture, Lincoln, NE. (2006 to served as Division Administrator April July 2010) Promote the growth, development and scope of Nebraska agricultural products, oversight of one million dollars in grant funds and conducted management for a staff of five. Develop public relations and educational materials such as videos, brochures, fact sheets, Web site content, trade show displays and news releases. Research and identify new opportunities to market and promote Nebraska s agricultural industry. Network with commodity organizations, allied industry, other state agencies and university faculty. Director of Industry Information, Nebraska Cattlemen, Lincoln, NE ( ). Trained professionals to implement the Nebraska Beef Quality Assurance (NC-BQA) program, instructed beef producers, managed database of 2,000 producers and developed educational resources. Managed all educational programming events and meetings/conferences for Nebraska Cattlemen. Worked with multi-media filming, editing and scripting of national quality assurance video, wrote feature and regular columns for communications department. Staff Administrator for NC Research and Education Foundation and other state committees. Public Relations Account Executive, Bader Rutter & Associates, Lincoln, NE ( ). Interviewed and wrote feature stories and national news releases for two leading agri-business companies, Dow AgroSciences and Merial Animal Health. Worked with client company leadership to conduct public relations activities and plan of work. Editor, Hereford World, American Hereford Association, Kansas City, MO ( ). Editor and production manager for the official monthly publication of the American Hereford Association with circulation of 25,000 per issue. Performed staff management for eight employees and oversight of $1.5 million budget Developed promotional advertising campaigns for the breed association and conducted advertising sales. Communications Coordinator, Red Angus Association of America, Denton, TX ( ). Editor and production manager for the official national publication of the Red Angus Association of America with a circulation of 7,000 per issue. Administered national advertising campaign ($60,000; ad development, placement and promotions. Managed the 350-member youth program the National Junior Red Angus Association. Provided oversight to national committees such as youth, shows and education working closely with the volunteer leaders of each of these committees. Assistant Professor and Extension Educator, Prairie Cluster, University of Minnesota Extension Service, Morris, MN ( ). Designed, taught and organized educational seminars for farmer/ranchers on topics such as beef production, environmental issues and financial management. Developed a nationally recognized youth farm safety educational program including curriculum. Networked with volunteers from agricultural and youth program areas to develop creative programming and needs for the counties and communities. Provided oversight to the youth 4-H program reaching nearly 500 youth annually. B. Lynn Gordon Curriculum Vitae 2

3 GRANTS AWARDED/FUNDRAISING South Dakota Beef Industry Council, 2012; $3,000 Nebraska Corn Board Development of Podcast about the Beef Industry, 2011; $2,500 Nebraska Department of Agriculture FSMIP grant ; $50,000 Nebraska Beef Council - Beef Quality Assurance Producer Education Program 2005/06; $20,000 Nebraska Beef Council Beef Quality Assurance Producer Education Program 2004/05; $17,700 Nebraska Beef Council Beef Quality Assurance Producer Education Program 2003/04; $12,000 Nebraska Cattlemen Midyear and Annual Convention Fundraising 2005; $22,000 National Cattlemen s Beef Association Educational DVD/CD on Quality Assurance 2002/03; $14,000 National Cattlemen s Beef Association Producer Education Program with Nebraska Sale Barns; $5,000 West Central Minnesota Farm Safety Day Camp Program; Fundraising from ; $25,000 INTERNSHIP OR STUDENT SUPERVISION University of Nebraska, Agriculture Economics/Agribusiness Club Supervisor Protégé Program, University of Nebraska, Beef Industry Scholars Program, Career Shadowing Program Volunteer, Hired, supervised and trained interns for annual position with the Nebraska Department of Agriculture, Hired, supervised and trained three University of Nebraska, College of Agriculture Students for the position of Nebraska Cattlemen Beef Quality Assurance Intern, Hired, supervised and trained summer college interns to assist with the production and editorial content for the Hereford World, Supervised and trained summer interns to assist with implementation of 4-H Youth Activities, National advisor to 350 member Red Angus Junior Association (youth 8-21 years old). PUBLICATIONS Peer Reviewed Research Publications, Posters and Presentations Gordon, B. L. and J.D. Ellis. What Brings People to Leadership Roles: A Phenomenological Study of Beef Industry Leaders. Journal of Leadership Education (JOLE), official publication of Association of Leadership Educators. Vol. 12(1) Ellis, J.D., Gordon, B. L., and Johnson, L. Using Data to Inform a Home Horticultural Web Site Redesign Process. Journal of Applied Communications, official publication of Association for Communication Excellence (ACE), Vol. 96 (2) Varnold, K., Gordon, B. L., and Calkins, C. (2011) Marketing source-verified beef to restaurant patrons. Published in University of Nebraska Beef Report. Varnold, K., Calkins, C., Gordon, B. L., and Umberger, W. (June 2010) Marketing source-verified beef to restaurant patrons. Poster presented at the Reciprocal Meats Conference, Lubbock, TX, June Varnold, K., Gordon, B. L., and Calkins, C. (June 2010) Marketing source-verified beef to restaurant patrons. North American Meat Processors Association Newsletter, Spring/Summer 2010 B. Lynn Gordon Curriculum Vitae 3

4 Ellis, J.D., Gordon, B. L., and Johnson, L. (June 2010). Using Data to Inform a Home Horticultural Web Site Redesign Process. Paper presented June 13, 2010, Association for Communication Excellence (ACE) Annual Meeting. St. Louis, MO. Ellis, J.D., Gordon, B. L., and Johnson, L. (February 2010). Informing the Backyard Farmer Web site Design Process. Poster at Southern Association of Agricultural Scientists (SAAS), Orlando, FL. TEACHING AND OUTREACH PRESENTATIONS Conference Presentations, Workshops Conducted and Webinars Developed SDSU Ag Day, Future of Agriculture Presentation, March 2013, 500 students. Next Generation of Livestock Production Presentation Series; Jan March 2013 developed powerpoint, trained presenters and presented several times. Reach 1500 people. Taught two classroom sessions of AS489 SDSU. Topic: Leadership, Sept 2012 Managing Livestock Drought Issues Presentation, August 2012 Livestock Pesticide Safety, SDSU Extension Regional Meetings, February and March Value Added Marketing Options for Beef Producers Pfizer Animal Health Seminars, April 2011 Consider the Possibilities Feeding Cattle in Nebraska. Podcast. January Beef Cattle Shortcourse. Verification Options for Cow/Calf Producers. NET-TV Webinar, December Five Steps To Being a Better Communicator. Presentation at Northeast Nebraska Women in Agriculture Conference, November Marketing Options for Beef Producers, Presentation at Nebraska Cattlemen Mid-Year Convention, June North Platte, NE. Marketing Options for Beef Producers, Presentation at Sandhills Cattlemen Annual Convention and Trade Show, May 2010, Broken Bow, NE. Opportunities to Add-Value for Cow/Calf Producers. Webinar conducted April 20, 2010 for Nebraska Department of Agriculture. Marketing Options for Beef Producers. Webinar conducted March 30, 2010 for University of Nebraska Extension Service. Five Steps To Being a Better Communicator. Nebraska Women in Agriculture Conference, Spring Retained Ownership Decisions: Advantages of Feeding in Nebraska. Webinar conducted December Conducted jointly with University of Nebraska Extension Specialists. Impact of Feeder Cattle Imports to Nebraska s Feeding Industry, Presentation at Livestock Marketing Information Center Summer Conference, July Seven ways to improve profitability, Nebraska Women in Agriculture Conference, Developing an Effective Marketing Plan for Livestock Producers UNL Animal Science Course, Assuring Beef Quality Strategies Hands-on Quality Assurance Training, conducted summer of Jointly organized with University of Nebraska and Pfizer Animal Health. Nebraska Cattlemen Beef Quality Assurance Certification Program for Beef Producers; more than 100 presentations in three years, Nebraska Cattlemen Beef Quality Assurance Train the Trainer Program for Veterinarians and Extension Educators; 12 trainings in Nebraska, BEEF Beef Quality Assurance Certification at three-day workshop at University of Nebraska Animal Science Department; six trainings, Husker Harvest Days, Cattle Handling Demonstrations Beef Quality Assurance, Nebraska FFA Educators Summer Conference Beef Quality Assurance Today, Summer, 2004 National Cattlemen s Beef Association Producer Education Committee, Cattle Transportation Quality Assurance Program, July University of Nebraska, Market Advisor Television Program Quality Assurance in Nebraska, B. Lynn Gordon Curriculum Vitae 4

5 Special radio programs and television interviews for Nebraska Cattlemen, What is the Beef Industry? - Bader Rutter & Associates, Milwaukee, WI, Sept Weekly radio programs for Minnesota Extension Service, Numerous presentations made on the following topics from Youth and Adult Farm Safety General Beef Production & Livestock Evaluation 4-H Program Management, Youth Development Volunteer Leader Management Farm Management Water Quality and Environmental Issues Community Leadership Curriculum, Magazines, Newsletters, CD-Rom/DVD Nebraska Department of Agricultural Promotional Publications including Feedlot Directory, Seedstock Directory, Opportunities in Nebraska Dairy Industry and developed several trade show displays. The Right Direction Editor and creator of Nebraska Cattlemen Beef Quality Assurance Newsletter, ; bi-monthly publications. Beef Quality Assurance Manual, Nebraska Cattlemen Development of Spanish Version, Beef Quality Assurance Certification Manual, Nebraska Cattlemen Editor and Development, 2003; printed and distributed more than 12,000 copies in 3 years. Trainer Times Editor of Monthly electronic newsletter for BQA Trainers, 2004/05. Transportation Quality Assurance for Beef Industry CD for livestock haulers and producers, produced jointly with Texas A&M University, Beef Quality Assurance Proper Injection site management. CD for producers and veterinarians BQA Trainer CD Developed PowerPoint training program for certified BQA trainers, 2003/05. Putting the Pieces Together - Nebraska Cattlemen Beef Quality Assurance Recruitment Brochure, The Environmental Stewardship Award publication of award winners of national program, A Day will Come Promotional Brochure for Red Angus Association of America, Where Unique Technology Makes the Difference. Feature Story wrote by Gordon, became marketing brochure for Mico Beef Technologies, Amarillo, TX The Red Generation Official National Junior Red Angus Association Newsletter, Editor Safety First Farm Safety Curriculum for fifth grade students, POPULAR PRESS ARTICLES AND WEBSITE ARTICLES Gordon, B. L igrow.org Ten podcasts with supporting articles from interviews conducted at SDSU Seedstock Symposium, June 2013.Seven podcasts with supporting articles from interviews conducted at the 2013 National Cattlemen s Beef Association Annual Convention and Trade Show. igrow.org Wrote 27 articles for web publication Leadership Link: Selecting the right employee for the right job. Progressive Cattleman June. Leadership Link: Tips for how supervisors can reduce conflict. Progressive Cattleman. March Leadership Link: Understanding the political process. Progressive Cattleman. May. Leadership Link: Selecting the right employee for the right job. June. Stahly family Innovators in Sire testing. Hereford America. April/May Pioneer breeders still marketing quality Hereford Cattle. Hereford America. January B. Lynn Gordon Curriculum Vitae 5

6 Gordon, B. L igrow.org Monthly articles on beef industry topics on SDSU website portal. Several have been published on cattlenetwork.com, beefmag.com and beef blog. Wrote over 40 articles in Leadership Link: Good leaders are good communicators. Progressive Cattlemen. Nov. Leadership Link: Traits positively associated with Leaders. Progressive Cattlemen. Sept. Leadership Link: Be willing to carry the bucket, Progressive Cattlemen, July. Leadership Link: Why ag leaders rise to leadership roles, Progressive Cattlemen, June. Herefords Create a bond for two teens and their family. Hereford America, Sept. Come see Canada Celebrate the New Hereford. Hereford America, March What makes a Leader. BEEF. January Gordon, B. L Food industry leaders commitment rings clear. Feedstuffs. October Wyoming Bull Test Results. Hereford America, April. Perseverance of Ranching. Hereford America, March. Wyoming Hereford Breeders Track Efficiency in Bull Test. Hereford America, Dec. Gordon, B. L Queen of cow country dominates the south. Hereford America, October. Gordon, B. L The elite of western art. Hereford America, October. Gordon, B. L Strong Seedstock The Mrnaks. Hereford America, March Gordon, B. L Rausch Herefords Making a Difference. Hereford America, February Gordon, B. L Editor of by-monthly column/press releases in Nebraska Cattlemen magazine. Gordon, B. L. and E. Johnson, Full Time Hobby, Grazing plus Tordon holds down thistles, The Steward, Dow AgroSciences Quarterly Newsletter. Gordon, B. L. and E. Johnson, Creating New Life, Diversify your rangeland for your diverse goals, The Steward, Dow AgroSciences Quarterly Newsletter. Gordon, B. L. and E. Johnson, Thin is in, Spike 20P Helps Revitalize Western Rangeland, The Steward, Dow AgroSciences, Quarterly Newsletter. Gordon, B. L A Defined Program Line One Alliances, Hereford World, January. Gordon, B. L Planning for the Future Line One Alliances, Hereford World, January. Gordon, B. L Feeding Efficiency At GOP Feedyard, Hereford World, January. Gordon, B. L Raising Herefords in the Green Mountain State, Hereford World, July. Gordon, B. L The Line of Opportunity, Hereford World, Reference Edition, July. Gordon, B. L The Source of Maternal Matriarchs, Hereford World, Reference Edition, July. Gordon, B. L Bright Future Innovative Ideas, Hereford World, Reference Edition, July. Gordon, B. L Where Unique Technology Makes the Difference, Hereford World, January. Ames, R., and Gordon, B.L CHB Captures the Consumer, Hereford World, July. Gordon, B. L Gearing Up for Cold Weather, American Red Angus Magazine, November. Gordon, B. L It all Begins with Genetics, American Red Angus Magazine, September. Gordon, B. L What are the Right Kind of Cattle, American Red Angus Magazine, January. PUBLISHED PHOTOGRAPHY BEEF magazine Nebraska Cattlemen magazine Right Directions BQA Newsletter Hereford World American Red Angus magazine The Steward Dow AgroSciences Kansas Stockman ShowBox magazine The Show Circuit magazine National Livestock Exhibitor B. Lynn Gordon Curriculum Vitae 6

7 Cattle Business Weekly Hereford America Formal Photography Training Digital Photography Course, 2005 Front Page Web Design, Level 1 and Level 2, 2004 Photography Level 2 and Level 3, Photoshop Elements, Photo Shop Album, 2004 PROFESSIONAL AFFILIATIONS Association of Leadership Educators, member National Cattlemen s Beef Association, member, American Meat Science Association, student member, Agricultural Communicators of Excellence, student member, American Society of Animal Science, student member, Nebraska Farm Bureau, member Masters of Beef Advocacy Industry Spokesperson Program, 2009 Hometown Outreach Spokesperson, National Soybean Board, 2008 Ag Editors Association, Livestock Publications Council, Minnesota Association of Extension Educators, ; National Conference Planning Committee Member and North West District Assistant Director West Central Minnesota Cattlemen s Association National County Agents Association, PROFESSIONAL DEVELOPMENT South Dakota Agricultural Rural Leaders Program (SDARL) Class VII member, Group Leader of Beef Extension Field Specialists and State Specialists, National Cattlemen s Beef Association, Annual Conference, ; Summer Conference 2012 Beef Improvement Federation Annual Meeting, ; 2012 Range Beef Cow Symposium, South Dakota Cattlemen s Convention, 2011, 2012 Sandhills Cattlemen Annual Meeting and Convention, Northeast Nebraska Women in Agriculture Conference, November 2010 Nebraska Cattlemen Annual Conference, North Central Region Research Conference of the American Association for Agriculture Education (AAAE), Manhattan, KS, October 2010 Women in Agriculture Annual Conference, Nebraska, Association for Communications Excellence, Annual Conference, 2009 & 2010 North Central Region Research Conference of the American Association for Agriculture Education (AAAE), Lincoln, NE, September 2009 Nebraska Governor s Agriculture Conference, World Ag Expo, Tulare, CA, 2007, 2008 National Beef Quality Audit Summit, Agricultural Publications Summit and Livestock Publications Council Annual Meeting, ; 2007 American Hereford Association Annual Conference, Red Angus Association of American Annual Conference, National Cattlemen s Beef Association Leadership Training; 1995 National Agricultural County Agents Conference, Minneapolis, MN, 1994 Blandin Community Leadership Program, Grant County, MN, 1993 B. Lynn Gordon Curriculum Vitae 7

8 OUTREACH AND SERVICE South Dakota Cattlemen s Foundation PRIME TIME GALA Marketing Coordinator, Sioux Falls EMPOWERMENT Program. Graduate of John Maxwell Leadership Program, 2012 Official of National 4-H Quiz Bowl Competition, AKSARBEN, 2012 South Dakota State Fair 4-H Volunteer and Judge of 4-H Skillathon, 2012 Sioux Falls Chamber Agricultural Committee member, 2012 Judge of National Public Speaking Contest, American Charolais Junior Association, 2012 Nebraska Agri-Business Club, president, 2011; vice-president, 2010 and program coordinator, 2009 Judge of Research Poster Contest, North Central Region Research Conference of the American Association for Agriculture Education (AAAE) Conference, Manhattan, KS, 2010 Nebraska Best Beef Product Contest, Committee member and judge, Judge of National Junior Angus Association Creative Writing Contest, 2010 Judge of Nebraska FFA Senior Public Speaking Contest, 2009 Official Photographer, Kansas Junior Livestock Association, and Blue Valley Beef Review. Freelance writer for The Cattle Business Weekly and Hereford America, Judge of Nebraska FFA Proficiency Awards, Mentor to UNL Animal Science Graduate Student, Mentor/Advisor to High School Senior completing Senior Project in Photography, 2006 Judge of National Writing Content, National Junior Angus Association, 2005 National Cattlemen s Beef Association Transportation Quality Assurance Committee, Assistant Coordinator for National Beef Improvement Federation Conference, Omaha, 2002 Judge of Agricultural Communications Contest, 2001 Livestock Publications Council, Board Member, Judge of National Meats Evaluation Communications Contest, Judge of numerous national and state showmanship and marketing competitions Minnesota Polled Hereford Association, State Secretary and Newsletter Editor, Minnesota State Fair 4-H Beef Show Publicity Coordinator, Chairperson of Minnesota State 4-H General Livestock Judging Contest, 1991 & 1992 Stevens and Grant County 4-H General Livestock Judging Team Coach; H Home Economics Club Member (10 years) and 4-H Beef Club Member (9 years). AWARDS AND HONORS Second Place Outstanding Dissertation ACE National Association, 2012 Livestock Publications Council First place photography; Second place Special Issue (Newspaper); Honorable Mention July 2001 and July 2000, Hereford World Reference Edition Distinguished Service Member Award Red Angus Association of America, 1998 National Safety Council Safety First Day Camps, Award of Honor, 1995 National Association of County Agents Communicator Awards, 1995 Educational Scholarship Epsilon Sigma Phi, 1995 and Minnesota American Dairy Association, 1995 Minnesota Extension Service Early Career Award, 1994 Livestock Hedging Seminar Scholarship Chicago Mercantile Exchange, 1994 WCCO Radio Good Neighbor Award for Outstanding Leadership, 1993 Minnesota Association of Extension 4-H Agents Communicator Awards, 1992 & 1993 Collegiate Honors (North Dakota State University) Dean s List three quarters. B. Lynn Gordon Curriculum Vitae 8

9 Meats & General Livestock Judging Team Member. Saddle & Sirloin Club Co-Editor of Little I Catalog; Treasurer. Staff Writer Spectrum (University Newspaper) and AG-TRAX (Collegiate of Agriculture) B. Lynn Gordon Curriculum Vitae 9