2018 MEDIA KIT THE NATION S LARGEST LONG TERM & POST-ACUTE CARE MAGAZINE

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1 2018 MEDIA KIT THE NATION S LARGEST LONG TERM & POST-ACUTE CARE MAGAZINE NEW! MARKETING OPPORTUNITIES PROVIDER TV PROVIDER INTERVIEW LOUNGE PUBLISHED BY

2 our readers INDUSTRY LEADERS WHO CAN IMPACT YOUR BOTTOM LINE! Increase Your Business. Support The Profession. One Ad Does BOTH. Our readers represent every sector of the long term and post-acute care community they are the who s who of our field. More importantly, they make the decisions that can help you achieve your crucial media goals. Our readers keep issues and pass them along. With Provider, your investment isn t a one and done proposition. Because of industry-leading content, an issue of Provider is saved and passed along to colleagues more than other magazines in our category and that means repeated exposure to your critical communications. Our readers prefer Provider 63.83% Provider 2.77% Long Term Living 31.91% McKnight s Long- Term Care News 1.49% Other Our readers are engaged through quality subscriptions. Issued monthly, Provider magazine doesn t superficially inflate its circulation through purchased lists. When you reach Provider readers, you can be assured they re active and interested and chose to receive the outstanding content we provide. Publication Total Print Circulation Provider 50,656 McKnight s Long-Term Care News 40,200 Information based on printed and sworn publisher statements. Readership Profile 30% Owner, Administrator, Assistant Administrator 10% Executive Director, CEO, COO, CPO, CIO, Director, Manager, Administrative Personal 39% DON, Nursing Supervisor, Consulting Pharmacist, Medical Director, Geriatric Physician 18% Other LTC Professionals

3 quality content PROVIDER MAGAZINE OFFERS THE LEADING CONTENT PROFESSIONALS DEMAND. Regular Topical Columns Caregiving Long term and post-acute care professionals present enlightening case studies and how-to articles on an array of topics designed to help the business owner provide quality care. A highly read feature, presented monthly. Legal Advisor Written by experienced attorneys, Legal Advisor explores crucial issues that impact the long term and post-acute care community. This regular feature helps the professional operate within legal and regulatory guidelines. Technology In Health Care Subject matter for this column includes electronic medical and health records, health information exchange, HIT vendor selection, and remote monitoring and sensor technology. Technology changes fast, and this provides vital and current information. Human Resources Written by HR experts, this column instructs readers on how to best address an organization s employee management including recruitment and retention, staff satisfaction assessment, and employee monitoring. Finance Finance professionals talk dollars and cents about a variety of topics, including mergers and acquisitions, accounting practices, financing options, investment and market analysis, and crucial financial indicators. Management Marketing and sales, lead generation, public relations, disaster preparation, and management issues are crucial to seniors housing and long term and post-acute care managers and are presented in this instructive and must-read column. Featured frequently. In print and online our content helps drive the profession. Provider magazine, published by AHCA/NCAL, is the nation s largest circulated publication in the long term and post-acute care industry. Provider features in-depth articles, exclusive industry research and enlightening case studies on a monthly basis giving you 12 opportunities to market your product or service. 89.6% of our readers rely on Provider to make purchasing decisions on products/services for their facility. Don t miss your opportunity to be SEEN! Online Monthly Banner Advertising Advertisiers enjoy five companion-style banners Provider Breaking News E-Newsletter Marketplace Provider TV Say More with Marketplace Combined with print and online advertising, digital ads are a convienient way to customize messages and link target audiences to additonal resoursces. In Person Events LED Talks: Lead, Engage, Discover Seen on Provider TV. Curated by Provider magazine, the LED Talks are provactive, inspirational, and sometimes disruptive sales@ahca.org 3

4 Provider Magazine Interview Lounge unique opportunities NEW AND EXCITING WAYS TO REACH YOUR AUDIENCE! Provider magazine Interview Lounge is a unique opportunity to interact with thought leaders during the annual Expo. Sponsors are invited to join Provider in the lounge during live interviews. After convention, interviews are available on demand at the Provider magazine website and inserted in subscriber e-blasts. Video Advertising Online TV Video advertising helps you connect with new audiences by telling a compelling story about your business or product. Want to reach more online? Complement your advertising campaign with a 15-second video message. Each month Provider features interviews with industry leaders, owners, and experts with a message for our readers on Provider TV. Stand out with your video! if you want to reach key decision makers in the Long Term Care marketplace, there is no better magazine to do it in. Provider s reach to these professionals helps us reinforce our key marketing initiatives throughout the year. No matter what part of the country you are in, the one constant you will find is Provider magazine in the local nursing home. Shawn Scott, SVP Corporate Sales, Medline Industries sales@ahca.org 4

5 AdvertoriAl abaqis quality management system tells staff what they don t know By Linda Patton OUR HEALTHCARE FACILITY anor Court is a highly rated 50-bed skilled nursing facility with attentive staff to meet each resident s individual needs. Manor Court is part of a comprehensive senior community called Liberty Village of Peoria. The community offers Bounce Manor Court, based in Peoria, Ill., is a Back Rehabilitation, AJ s Fitness Center, highly rated skilled nursing facility Garden Court Alzheimer s and dementia that is one of only four nursing centers to receive the 2014 Embracing Quality care, Estates Retirement Apartments, and Award from Providigm in the three Hawthorne Inn Assisted Living. areas of Customer Satisfaction, Prevention of Hospital Readmissions Manor Court is staffed by 24-hour and Deficiency-Free Survey. licensed nursing professionals who monitor each resident s medical, mental and emotional needs and are dedicated Given this more person-centered to providing an exceptional quality of life survey approach, our nursing facility to every resident. We maintain excellent did not have a comprehensive quality resident to staff ratios of about 10 to 1 assurance system that measured our that enable us to provide more personal, quality of care or identified residents resident-centered care. needs as in-depth or as quickly as we Manor Court has been awarded a 4-star would like. While we received good overall rating by The Centers for Medicare scores from past surveys, we needed help and Medicaid Services (CMS), which places in specific areas such as quality of life and it among the better 60 80% of nursing resident choices. homes in Illinois. We also received 4 stars We also needed a way to help us for health inspections, quality measures track and monitor our readmissions and nursing staffing for RNs only. back to the hospitals. With avoidable To underscore our attention to readmissions a major focus of our providing the highest quality of care, hospital partners, we needed to do a we re proud to report that actual patients better job of reducing our rates. and family members of our facilities have THE SOLUTION rated Manor Court 5 out of 5 stars on the local Nursing-Homes.com website. About two years ago, our support services team learned about a new OUR CHALLENGE patient-centered quality management getting up all together at 7. The state of Illinois is gradually moving system called abaqis from Medline, our to the new Quality Indicator Survey (QIS), medical supply company. which is based on more resident input and One of the clear benefits of abaqis is intended to be more consistent and less is that it helps us prepare for the state subjective compared to the traditional survey like no other system because it state survey. QIS encourages providers nearly replicates the QIS survey. And of skilled nursing facilities to interview while Illinois still uses the traditional residents and family members and solicit survey, the current survey is adding feedback about their satisfaction with the more elements of the QIS. Even more care they are receiving. importantly, abaqis has helped us change our mindset so that we are adjusting our activities to fit with our residents schedules rather than the other way around. It helped us move away from our rigid schedule, where everyone had to get up at the same time, eat in the same place, go to bed at the same time and so on. With abaqis, the staff interviews residents on a regular basis to find out what they like or don t like about their quality of life and choices provided to them. These interviews give our staff the opportunity to tell the residents in person that they have flexibility in their schedules. They can have breakfast in bed rather than the dining room. They can sleep until 9 or 10 rather than This new flexible schedule makes our staff think more about how these choices impact our residents happiness and less about how the choices affect their job. This switch has made the staff more sensitive to the needs of our residents. As a result, our residents are happier with their quality of life, and our staff is better at what they do and more satisfied with their jobs. AdvertoriAl process gives everyone the bigger picture We get a weekly report from abaqis that of how our facility works beyond just helps us develop our rates and identifies SIMPLE FIXES their specific areas. trends on why the readmissions may be occurring. From January through April It s not just management that conducts We capture the information directly on our rate was 13 percent. Since preventing the interviews with the residents and their a computer or sometimes on paper and avoidable readmissions is so important families. The entire staff from activities then upload the information. abaqis is a to our local hospitals, our marketing aides, rehab aides, housekeeping, dietary, web-based program that uses the same director takes the reports to the hospitals medical records staff and CNAs are calculations, thresholds and analysis as to show them our low readmission rates included in the process. The interviews the QIS to quickly highlight our residents and to underscore what a good partner we help the staff learn directly from the at risk for a stage 2 citation. When the are in taking care of their patients when residents and their families what the information from the resident and family they come to our facilities. issues are and what they want changed interviews is loaded in the program, abaqis and generally, these are simple requests creates a high level report that directs us to The reports tell us key data, such as in which sometimes they had choices or areas of concern or triggers that could what day and time the patient left our options all along, but they didn t know develop into more serious problems. facility, what their initial diagnosis they were available. was when they were admitted to our In our first state survey after using facility and their diagnosis when they For instance, residents wanted more abaqis, we were deficiency free no were readmitted to the hospital, who weekend and evening activities, which citations which made us very proud. the on-call or primary care physician we offered, but we did a poor job of What this tells me is that when surveyors was, who the nurse was, how many days communicating our schedule. We even talked with our residents and their had lapsed from being admitted to our serve banana splits on some afternoons, families, if they had a problem, we had facility, and the five areas that triggered but many residents didn t know it. already learned about it and had taken the readmission penalty. Now we talk more with our residents care of it. This has really empowered in the morning to let them know what our staff. They feel they are involved in If there is a readmission, this activities are offered that day and publish the process and not just taking orders information may help shed light on why newsletters for families so they are more from administration. Similarly, residents it occurred and identify what changes to aware of everything going on in the also feel they are in control of their own make so it does not occur in the future. facility so they can talk with their loved schedules and routines. For instance, if the readmission occurred ones about planning their activities. on the weekend, which many do, it may HELP REDUCE READMISSIONS be because the on-call physician or the The interviews are conducted quarterly, For the past nine months we have also weekend staff did not know the resident and each time I add a new department used the abaqis readmissions tracker to very well and was not familiar with his/ so our entire staff is engaged in the help us better understand why some of her health tendencies. process. Getting everyone involved with our residents are being readmitted to the the interviews shows our staff that all In recognition of our quality hospital within 30-days of discharge to departments in our facility have to mesh achievements, Providigm, the developers our facility. together to improve quality and provide of abaqis, presented us with the 2014 well-rounded care for our residents. This Embracing Quality Award for our outstanding commitment to quality. We were also one of only four nursing centers that received awards in all three areas: of Customer Satisfaction, Prevention of Hospital Readmissions, and Deficiency- Free Survey. About the Author Linda Patton is the administrator of Manor Court, a skilled nursing facility in Peoria, Ill. She began her career in longterm care at the age of 14 as a dishwasher and worked her way up to CNA, medical records, social service, payroll and finally as an administrator, a position she has held To increase resident engagement, Manor Court staff talks with its residents each morning to let them know the activities being offered during the day and publishes since Linda has bachelor s degree in newsletters for families so they are more aware of everything going in the facility. Health Care Administration Medline Industries, Inc. All rights reserved. abaqis is a registered trademark of Providigm, LLC. Medline is a registered trademark of Medline Industries, Inc. October 2014 My InnerView 1 how can provider work for you? GREATER OPPORTUNITIES FOR A GREATER RETURN ON YOUR ADVERTISING INVESTMENT. More than ever, your advertising dollars need to go further and work harder. That s why we offer additional opportunities to reach, inform, and motivate the decision makers and buyers who propel your organization. Giving Residents a Voice in Their Care Makes All the Difference M SUCCESS STORIES Advertorials With an advertorial, you control your own content, message, and look. It s more than an advertisement. It s your opportunity to explain, in detail, the benefits of your product or service, or to share an innovation or company research. Sponsored Columns For organizations operating in a niche market, supporting a column is an ideal way to reach specialized groups. With six regular columns (see pg. 3) you can target the professionals that can positively influence your bottom line. Columns are also posted online, and all advertisers receive a full-page advertisement appearing with the column and company recognition on the column itself. Sponsor Supplements Quality, Finance, and Technology they re just a few of the topics covered in annual supplements to Provider magazine and online. Supplements offer a unique way for your organization to be part of key research or industry innovations. Provider & AHCA/NCAL Print & Electronic Newsletters Reach more than 13,000 members of the American Health Care Association and National Center for Assisted Living each month by advertising in AHCA Notes, the association s official newsletter. Or if assisted living or continuing care retirement communities are your target, NCAL Focus can carry your message to over 3,000 members. Data Rich and insight PooR? Potential RefeRRal PaRtneRs need you to connect the Dots Jason Stevens Looking for a customized advertising opportunity? Our experienced consultants can help. Whether planning for a few targeted issues or developing a campaign to run throughout the year, our experienced and dedicated Provider Sales Consultants can tailor a plan to suit virtually any budget including yours. Your next successful media plan awaits. Contact a Provider Consultant, and let s get started today! sales@ahca.org Banner advertising is also available in the Provider and AHCA/NCAL s electronic newsletters, sent out weekly with breaking news and important information. Banner ads are added value for frequent print advertisers only sales@ahca.org 5

6 editorial calendar 2018 JANUARY Cover Story: The Sick Sooner Population Intergenerational Care Technology in Health Care Buyer s Market FEBRUARY Cover Story: Workforce Issues Organizational Improvement Models Human Resources MARCH Technology Issue Cover Story: The Next Generation Software Survey Medical Directors Corner Technology in Health Care Finance: NIC AHCA/NCAL Independent Owner Leadership Conference AHCA/NCAL Quality Summit APRIL Cover Story: Trauma, Abuse Avoiding Outbreaks Human Resources Finance: NIC MAY Cover Story: Key Trends in LT/PAC Therapy JUNE Cover Story: The Latest Clinical Issues The Nurse Leader Medical Directors Corner Legal Advisor Evaluating potential buyers or sellers AHCA/NCAL Congressional Briefing JULY Cover Story: Pillar of the Community in Rural America The LT/PAC Administrator Today Technology in Health Care Buyer s Market AUGUST Cover Story: Opioids in the Sector Design Innovations in Seniors Housing Management Buyer s Market SEPTEMBER AHCA/NCAL Preconvention Issue Cover Story: Caring for Elders Around the World Finance Special Feature Convention Sessions Preview Finance: NIC Medical Directors Corner NIC Conference OCTOBER AHCA/NCAL Convention Issue Cover Story: Emergency Preparedness Special Features AHCA/NCAL Special Award Winners List of Exhibitors AHCA/NCAL National Quality Award Recipients Human Resources AHCA/NCAL 69th Annual Convention & Expo NOVEMBER Cover Story: Hospitals Changing Behavior AHCA Board Chair Profile Legal Advisor Buyer s Market AHCA/NCAL Fall Multifacility CEO & Senior Executive Leaders Conference DECEMBER Cover Story: Clinical NCAL Board Chair Profile Legal Medical Directors Corner Human Resources AHCA/NCAL Spring Multifacility CEO & Senior Executive Leaders Conference BONUS Distribution is included where Provider magazine is distributed at numerous association events. Participation subject to change sales@ahca.org 6

7 print advertising rates Issuance and Closing Dates Provider is published monthly. Refer to page 9 for closing deadlines. If new material is not received by the closing date, the latest ad of similar size and color will be used. Special Position Rates The publisher reserves the right to select ad locations unless the advertiser pays a 10% premium on space. Positions on pages 1 and 2 require a 6-page minimum contract. General Advertising Rate Policy Rates are determined by the total space used within a 12-month period, dating from the first insertion. Earned frequency is determined by the total number of insertions, not issues. Sizes may be mixed. In schedules composed of different size space units, a one-third page space is the minimum size that can be combined with larger units to earn frequency rates. Cover Net Rates Cover charges are in addition to space and color costs. Cover positions require a 6-page minimum contract and a 90-day notice of cancellation. Inside Front Cover $785 Inside Back Cover $595 Back Cover $965 Bleed Charges There is no extra charge for bleeds. Classified Advertising The closing dates for insertion order and copy to be sent can be found on page 10 under Closing Deadlines. Frequency discounts are available. Classified ads are non-commissionable and must be prepaid. No ads will be taken over the telephone. Standard display ads placed in the classified ad section are commissionable at the current rates. Color Display Advertising Rates The following advertising annual net rates are effective for all advertisers on January 1, x 3x 6x 12x 18x 24x Spread $8,575 $8,205 $7,805 $7,435 $6,865 $6,375 Full-Page $5,685 $5,465 $5,225 $4,955 $4,665 $3,755 2/3 Page $4,815 $4,645 $4,445 $4,225 $3,995 $2,390 1/2 Page $4,395 $4,235 $4,065 $3,875 $3,675 $3,465 1/3 Page $3,965 $3,825 $3,685 $3,525 $3,345 $3,165 1/4 Page $3,535 $3,425 $3,305 $3,165 $3,025 $2,875 1/6 Page $2,885 $2,805 $2,715 $2,615 $2,525 $2,425 Classified Ad $225 per column inch with a minimum of one inch *Black and White rate reduction of $1,365 regardless of size sales@ahca.org 7

8 digital advertising rates/specifications Banner Specifications Banner ads will be formatted as companion ads/ roadblock ads. Please design all ads with the same branding design to ensure that your message receives the maximum visibility and maintains continuity throughout the site. All sizes below must be provided by each advertiser. Marketplace Specifications Marketplace is an opportunity for advertisers to say more. Similar to an advertorial, Marketplace content will be located on the homepage, includes one thumbnail image and up to 30 words inviting readers to want to learn more. Readers have the option to click to a sub page where they can read more about your product/service offering. Pencil 968px wide x 30px high Pencil Dropdown 968px wide x 340px high Right Zone 234px wide x 385px high Bottom Zone 692px wide x 72px high Top Zone 940px wide x 106px high Format GIF, JPEG, PNG, Flash * File size not to exceed 500KB. Cost Per Month Print advertisers $2,500 Non-print advertisers $5,000 Provider TV Specifications Length 15 secs Format 3GPP audio/ video (.3gp) Cost per Month $5,000 Title Maximum of 6 words Abstract Maximum of 30 words Expanded Description Roughly 250 words Format Plain text only, no bullets, trademarks, etc. Image 150px wide x 150px high Format JPEG Cost per Month Print advertisers $7,500 Non-print advertisers $10,000 Home Interior Pencil Drop-down Top Zone Right Zone Right Zone Marketplace Provider TV Bottom Zone Bottom Zone Marketplace Abstract Marketplace Expanded Description sales@ahca.org 8

9 print advertising specifications Magazine Offset Printing Specifications Provider will accept advertising materials for reproduction as follows: Electronic Files: Provider is produced 100% computer-to-plate according to SWOP standards. All ads must be submitted in a PDF format using the Adobe Acrobat Distiller job options settings required for proper output. Please contact Shevona Johnson, Production Manager, or sjohnson@providermagazine.com, for our Adobe Distiller job settings. Four-color ads must be CMYK only. Black-and-white ads must be grayscale only. Please be sure your PDF does not contain ICC, RGB, LAB, or Spot-based colors. For optimal resolution, please ensure that embedded 4-color graphics are at least 600 dpi. All fonts must be embedded and crop marks included. In addition, a high-resolution digital proof must be provided with your ad. Provider cannot guarantee an exact color match. Provider is not responsible for color shifts due to differences between the file and the proof. Tone Reproduction: Continuous-tone color files must be separated to CMYK using GCR or UCR methods with a maximum density of 280 percent for all links. Number of Proofs: One comprehensive proof and/or set of progressive proofs, complete with color bars or match prints, chromalins, or color keys with density patches are required for all material. Rotation of Colors: Web-fed rotation is cyan, magenta, yellow, and black four-color process. Binding: Saddle stitched. Some issues may be perfect bound. Cancellation Policy All cancellations should be sent to: Provider Magazine Attn: Sharon Purvis 1201 L Street, NW Washington, DC Fax: Cancellations will not be accepted after the space reservation deadlines as listed. Cancellations not made in writing or within the cancellation period will be charged to the advertiser at the full rate. Any revised ad copy received after the art deadline will be charged an extra $ New art cannot be accepted after blueline. Closing Deadlines Note: Artwork not received by (deadline) automatically picks up a previous ad Space Material Due January 12/4 12/7 February 1/8 1/11 March 2/5 2/8 April 3/5 3/8 May 4/2 4/5 June 5/7 5/10 July 6/4 6/7 August 7/5 7/10 September 8/6 8/9 October 9/3 9/6 November 10/4 10/5 December 11/5 11/ sales@ahca.org 9

10 print advertising specifications Artwork Shipping Instructions Send materials to: Provider Magazine Attn: Kate McCullough 1201 L Street, NW Washington, DC kmccullough@ahca.org If new material is not received by the closing date, the latest ad of similar size and color will be used. Full Page Mechanical Requirements Publication Trim Size: 8 1/8 x 10 7/8 1/2 Page (Island) Note: Allow exactly (1/8 ) of bleed beyond your trim size. All ad copy, including logos, addresses, etc., must be (3/16 ) within trim boundaries. Space Unit Width & Depth 1/3 Page 2/3 Page Spread (non-bleed) 15 1/2 x 10 Spread (bleed) 16 1/2 x 11 1/8 Full Page (non-bleed) 7 x 10 Full Page (bleed) 8 3/8 x 11 1/8 1/2 Page (Horizontal) 2/3 Page 4 1/2 x 9 1/2 1/2 Page (horizontal) 7 x 4 3/4 1/2 Page (island) 4 1/2 x 7 1/4 1/2 Page (vertical) 3 3/8 x 9 1/2 1/3 Page (square) 4 1/2 x 4 3/4 1/3 Page (vertical) 2 1/8 x 9 1/2 1/4 Page 3 3/8 x 4 3/4 1/3 Page (Square) 1/2 Page (Vertical) 1/4 Page Classified Ad Column 3 3/8 x 9 1/2 (max) sales@ahca.org 10

11 print & digital advertising order Advertiser Agency/Bill to Company Company Contact Contact Address Address City/State/Zip City/State/Zip Phone Fax Phone Fax Artwork Contact Name/Phone/ For Color Guarantee Please Submit a SWOP Proof of Ad Issue Date 2018 : Print ad : Digital ad January July February August March September April October May November June December Purchasing Guide Convention Program Book Special Instructions Print Specifications Size Spread 1/3 Page Square Full Page 1/3 Page Vertical 2/3 Page 1/4 Page 1/2 Page Horizontal 1/2 Page Vertical Classified 1/2 Page Island Columns x Inches Materials Earned Frequency (please circle) 1x 3x 6x 12x 18x 24x New Ad Pick up Ad (issue & page #) Ad Per Issue Charge $ Total Contract Amount $ Online Specifications Size Banner Marketplace ProviderTV Media GIF/JPG/PNG Flash 3GPP audio/video (.3gp) Per Monthly Charge Ad Per Monthly Charge $ Total Contract Amount Agreement I agree to the above ad placement and to the terms and conditions specified in the current rate card. $ Authorized by Title Accepted for Provider magazine by Date 15% agency commission to recognized agencies responsible for payment only if payment is received within 30 days. Send insertion order and proof materials to Provider, Advertising Department, 1201 L STREET, NW, WASHINGTON, DC Closing is the 30th, two months prior to publication; materials are due on the monthly deadlines listed on page 10. Artwork should be sent via in a high resolution PDF file to kmccullough@ahca.org. All cancellations must be in writing to ATT: SHARON PURVIS and received before the closing date otherwise advertisers will be charged the full rate. Payment terms are 30 days from issuance. Credit approval may be required. Provider reserves the right to decline advertisements. Fax sales@ahca.org 11