Pike Place MarketFront A 40-Year Vision to Complete the Market Historic District

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1 PIKE PLACE MARKET PDA CONTACT Emily Crawford Pike Place Market 85 Pike Street, Room 500 Seattle, Wash Phone: (206) MEDIA CONTACTS Jason Hamilton / Sarah Breckon Richmond Public Relations 1411 Fourth Avenue, Suite 610 Seattle, Wash Phone: (206) Fax: (206) jasonh@richmondpr.com / sarahb@richmondpr.com Pike Place MarketFront A 40-Year Vision to Complete the Market Historic District OVERVIEW For the first time in 40 years, Pike Place Market is growing with the MarketFront. The Market-centric expansion will reclaim an underutilized surface parking lot on Western Avenue, and create a dynamic public plaza with views of Puget Sound and Olympic Mountains, table space for farmers, craftspeople and artisan purveyors, retail space, low-income housing, a neighborhood center and parking. The site is within the 9 acre Market Historic District and was part of the advocacy group Friends of the Market s original plan for the Market after it was saved from urban renewal demolition plans in the 60s. The MarketFront will complete the historic district, created in Its design and use were created in accordance of Market historic district guidelines and the Pike Place Market charter. 1

2 KEY FEATURES 30,000 square feet of open public space encompassing a public plaza and viewing deck from the Desimone Bridge 47 new rooftop day stalls for farmers and artists; all weather canopy provides year-round use 12,000 square feet of commercial and retail space for artisan purveyors Multiple direct access points to the waterfront 40 new units of low-income, senior housing A new Neighborhood Center with expanded social services 300 covered parking spaces; 33 bicycle spaces Multiple public art installations SITE HISTORY The Municipal Market building formerly occupied the site. It caught fire and was subsequently torn down in 1974, the same year the site was included in the Pike Place Market historic district. Multiple feasibility studies and development proposals in the following years failed to be economically viable; development constraints included an active Burlington Northern Santa Fe train tunnel beneath the site and height restrictions within the historic district zone Construction of the Burlington Northern train tunnel Site looking southwest after construction 2

3 Municipal Market built by Market developer Frank Goodwin The Municipal Market catches fire Site with remnants of the foundation from the Municipal Market visible in the foreground TIMING OF THE MARKETFRONT After decades of study, the Pike Place Market Preservation and Development Authority (PDA) is realizing a decades-long goal to develop the last piece of the Market Historic District. The timing of the $73 million project is driven by the future replacement of the Alaskan Way Viaduct; the project will deliver 300 parking spaces before the Viaduct removal. The expansion, designed by The Miller Hull Partnership, is the first piece of the greater central waterfront development to move forward. The MarketFront s location on the western edge of the Market will provide future access to the central waterfront development and create a dynamic link from the west to the Market and the Pike/Pine St. corridor in downtown. PROJECT TIMELINE Construction began in June of 2015 and is expected to be completed in January The project reached a major milestone in December 2015, with the final installation of 120 drill piers, which were sunk feet deep into the site on the west side of Western Avenue. In spring 2016, all four floors on the north end of the MarketFront s underground parking garage were installed, with construction now above the Alaskan Way Viaduct. 3

4 ARCHITECTURE The inspiration for The Miller Hull Partnership s design of the MarketFront is the sense of discovery one feels when exploring the Market s hidden alleys and winding passages. The design team looked to the existing 20 th century industrial structures and simple materials, such as exposed timber beams, found throughout the Market. The building incorporates Northwest industrial toughness with large, open spaces that offer transparency inside and out. PROJECT PARTNERS The Pike Place Market Preservation and Development Authority (PDA) is leading the project with support from the City of Seattle, oversight from the Market Historical Commission and with input from the Market community. The Miller Hull Partnership created the design. Project management is led by the Seattle-based firm SOJ. Sellen Construction is the general contractor and construction manager. The Pike Place Market Foundation is leading a capital fundraising campaign. FUNDING Funding for the $73 million project comes from the City of Seattle, parking mitigation funds from WSDOT, a capital fundraising campaign led by The Market Foundation, PDA equity and debt, new market tax credits, low income housing tax credits, and grant funds. The PDA funded the initial exploratory design concepts along with support from the City of Seattle. PIKE UP! Pike Up! is a $9 million capital campaign launched by The Market Foundation, $6 million of which will help fund the MarketFront project. For the first time in 20 years, Market supporters have the opportunity to engrave a name or message into Pike Place Market history through Market Charms, which will hang on the new MarketFront as an art installation; or bronze Piggybank Hoofprints leading to the MarketFront Plaza. Learn more: 4

5 MEET THE PRODUCER New MarketFront businesses showcase production Old Stove Brewing Co. Thirsty patrons will sip pints in a brew house and gastropub designed to make the most of the MarketFront s open-air feel, with an 80-foot window-wall showcasing an expansive view of Elliott Bay and the Olympic Mountains visible from Western Avenue. Co-founders Chris Moore and Brian Stan will have 20 house-made rotating beers on tap, including the brewery s flagships, and the pub menu will highlight locally sourced seasonal ingredients. Jarr & Co. The new venture of restauranteur Bryan Jarr will bring house-cured, salted, smoked and canned fish and seafood to a menu celebrating traditional Basque, Jewish, Native American, Scandinavian and Japanese dishes. Jarr & Co. s on-site canning, curing, salting and smoking will be visible to the patrons in the bar and dining room a windowed curing room will compete for attention with a 13-foot window view of Elliott Bay. Honest Biscuits Founder and Head Baker Art Stone learned biscuit making at his grandmother s knee in rural North Carolina. In his new spot, he ll serve up fried chicken alongside southern-style biscuits with Seattle twists, like the MacGregor, made with bacon from the Market s own Bavarian Meats. indi chocolate Chocoholics will find paradise at Erin Andrew s expanded chocolate factory where she ll serve up housemade elixirs, desserts such as s mores, sweet rolls and Belgian waffles drizzled in chocolate sauce, and bars infused with local berries, hazelnuts and dried fruits. 5

6 LOW INCOME SENIOR HOUSING Alex Jackson House Housing for low-income seniors has been identified as one of the most significant emerging needs in downtown Seattle and in the Market neighborhood. To meet this need, the Alex Jackson House, which will be located in the southern portion of the MarketFront, will feature 40 HUD studio apartments. Thirty three units are intended for low-income seniors, with seven units designed to accommodate live-work space for low-income senior artists. The building was named for longtime Market resident and Tlingit Native artist, Alex Jackson, who lived in the Market for more than 50 years and who was a fixture within the neighborhood. Mr. Jackson passed away in January NEIGHBORHOOD CENTER Planning for this multi-service center is currently underway. The center will be located in the southeast corner of the Alex Jackson House. In 2014, The Pike Place Market Foundation conducted a communitywide needs assessment and identified mental health treatment, health education, homeless services, legal assistance, and access to healthy food as the top needs. Over the next two years the Foundation is piloting programs to prepare for the 2017 opening of the new Neighborhood Center. PIKE PLACE MARKET FOUNDATION The Pike Place Market Foundation is dedicated to helping community members in need and provides funding to social services in the Market neighborhood, including: a medical clinic, senior center, food bank, child care and preschool. By helping community members who work, learn and live in and around the Market, the Foundation keeps the Market a thriving, caring community. The MarketFront expansion will bring additional service expansions based on the community s needs. 6

7 PUBLIC ART The expansion provides the opportunity for three public art installations from local and regional artists to create a colorful canvas and contemporary feel to the MarketFront. Each new work is designed to reflect Pike Place Market s unique history and cultural legacy. Western Tapestry, by local artist John Fleming, will comprise inch-wide aluminum strips of varying lengths from 6 feet to 22 feet, creating a dynamic multicolored tapestry reflecting the vibrant colors seen in the Market s fruits, vegetables, flowers and artworks. LED lights illuminate the wall at night. Crowd-sourced workshops will give the public a chance to contribute their creativity to the tapestry before Fleming installs the work in early Northwest Microcosm by longtime Market artist and Vashon Island resident, Clare Dohna, features three mosaic murals depicting the bounty of the Pacific Northwest with tiles of fish, flowers, fruits and vegetables. Visitors will see each mural in the landings of the grand staircase leading to the MarketFront plaza. Select tiles within each mosaic will recognize major contributors who have donated $10,000 or more to the Pike Up! campaign. Billie the Piggy Bank will move from her current spot on Western Avenue to the MarketFront plaza. Designed and created by Whidbey Island sculptor Georgia Gerber, Billie, and her more famous counterpart, Rachel the Piggy Bank, collects spare change donated by the Market s 10 million annual visitors. Funds raised from the two piggybanks help support critical social services within the Market s 9- acre neighborhood. 7

8 FREQUENTLY ASKED QUESTIONS How will the Pike Place MarketFront affect the Market I know and love? The existing historic marketplace will not be altered with this expansion. The only changes to the existing Market will be additional doors leading out of the Desimone Bridge (the somewhat U-shaped walkway in the heart of the crafts market) to the west, across Western Avenue and the expansion of the existing parking garage. How will the MarketFront fit in with the historic Pike Place Market? Project architects have incorporated simple and utilitarian materials including heavy timber, galvanized steel and concrete, to create a familiar Market backdrop, with fresh expressions of Pacific Northwest industrial toughness to retain the character of the Market. Additional Market attributes such as public art, vibrant landscaping and a bronze piggy bank will also be part of the new site. How will the Pike Place Market MarketFront connect to the new central waterfront? The Central Waterfront Redevelopment is scheduled to be complete in approximately Our project architects are coordinating with the city s Office of the Waterfront to create a seamless connection from the MarketFront to Seattle s new waterfront and the Seattle Aquarium. In the interim there will be a small path leading from the edge of the Pike Place Market site to the waterfront and aquarium. The MarketFront timeline and project milestones are independent of the Central Waterfront Redevelopment; the MarketFront is slated to be largely completed in 2016, before the Viaduct removal. Will I still be able to see Mt. Rainier, the Olympic Mountains, Puget Sound and my favorite view? Yes! The architects of the project, The Miller Hull Partnership, took into account all of the views from the Market and from various vantage points north, south, east and west, and lowered the height of the project until nearly all existing sight lines were preserved. This was a vital part of the public hearings and comments regarding the project from Approximately 30,000 square feet of new accessible public space with spectacular views of Elliott Bay, the Olympic Mountains, Mount Rainier and the Seattle waterfront and will also include much needed public seating, ADA accessible walkways, public event and gathering space and landscaping. What were the driving elements in creating the Pike Place Market MarketFront? In the last 30 years, there have been numerous studies on how this site could expand the Market in a more meaningful way. The various plans have always centered around three key elements: providing more parking for the Market s vendors, tenants, residents, workers and visitors; providing more housing for low-income seniors; and creating more open public space. The site will provide all three key elements, with 300 parking spaces accessible from Western Avenue, 40 units of low-income housing, and 30,000-square-feet of public space with room for farm and craft tables. Did the Market community get to have a say? Extensive community involvement has played a vital role in the process to date. With plans for the waterfront redevelopment accelerating and removal of the Alaskan Way Viaduct announced, it became clear to the PDA that it was time to address how the Market could connect with the waterfront in a way that would be true to the Market s history and character. The PDA Charter requires public disclosure 8

9 and a review process for actions that may have a substantial effect on Market merchants, tenants, residents and others in the Market community, and this includes projects like the MarketFront. More than 200 public meetings were held at which Market community members provided input on the various concepts presented. The current design of the MarketFront reflects those comments, particularly in respect to maintaining views, creating public space and seating, preserving the traditional character of the Market and providing weather protection. These public meetings continue and are announced on the PDA s MarketFront web page and through community notices, which can be viewed at Additionally, all comments are entered into the public record and all PDA Council and committee meetings are open to the public with a designated time for public comment at the beginning and end of every meeting. All of the public presentations and documents related to the project are on the Pike Place Market website at Will this public space be safe? The PDA takes the safety and security of our local shoppers, residents, commercial tenants and millions of annual visitors very seriously. As such, the Market s own security team patrols the Market Historic District 24 hours a day, seven days a week. The new MarketFront will be an integral part of security and management efforts and receive the same attention and care as the rest of Pike Place Market. 9