2014 WEB/AUDIOCONFERENCES

Transcription

1 Association of Fundraising Professionals 2014 WEB/AUDIOCONFERENCES Educating Fundraisers in the 21 st Century Case Studies: 24 Hour Turn Around Campaigns Presented by: Michelle G. Conklin, CFRE May 20, :00 2:30 p.m. Eastern Noon 1:30 p.m. Central 11:00 a.m. 12:30 p.m. Mountain 10:00 11:30 a.m. Pacific 9:00 10:30 a.m. Alaska Association of Fundraising Professionals 4300 Wilson Boulevard, Suite 300, Arlington, VA (U.S. & Canada) (Mexico)

2 SITE ROSTER FOR SITE COORDINATOR ONLY: FOLLOWING THE PROGRAM, PLEASE COMPLETED ROSTER TO or FAX TO The Association of Fundraising Professionals WEB/AUDIOCONFERENCE 2014 May 20, 2014 Michelle G. Conklin, CFRE Case Studies: 24 Hour Turn Around Campaigns If an AFP Chapter is sponsoring this site, please check the box and list the name of the sponsoring AFP Chapter: Site Coordinator/Registrant (the name of the person to whom the site is registered): Location (City) (State/Province) Total number of participants at this site Please Print Clearly NAME: ADDRESS: MEMBER (Y/N)

3 Michelle G. Conklin, CFRE Executive Director Tucson Botanical Gardens (Current) Crooked Tree Center for the Arts Director of Development Arizona Theater Company Pima Air & Space Museum Arizona Aerospace Foundation Member Association Fundraising Professionals American Public Garden Association Planned Giving Roundtable

4 24 Hour Turn Around Campaigns Case Studies in Raising Funds in 24 Hours to 60 Days Michelle G. Conklin, CFRE Executive Director Tucson Botanical Gardens (Current) Crooked Tree Center for the Arts Director of Development Arizona Theater Company Pima Air & Space Museum Arizona Aerospace Foundation Member Association Fundraising Professionals American Public Garden Association Planned Giving Roundtable 1

5 stop go 2

6 Only $50K more to reach the goal! 3

7 Case Studies The Foreclosure Treasurer s of the Heart Campaign Show Me the Money Donors in Space/Crowdfunding & Giving Day 24 Hour Turn Around Campaigns Case Studies in Raising Fund in 24 Hours to 60 Days 4

8 The Foreclosure aka Let s Buy A House Act I Scene 1 Interior Executive Director s Office Day It was a typical day at the Botanical Gardens and I was sitting at my typically messy desk... JOHN, the Director of Horticulture ran with cactus needles attached to his shirt... JOHN The house next door to our office is empty! 5

9 Tucson Botanical Gardens Tucson Botanical Gardens $79,900 6

10 Act II The Donor Scene 1 Interior Executive Director s Office Day 7

11 Demonstrate NEED Rather than WANT Shopping Plaza Neighborhood TUCSON BOTANICAL GARDENS PROPERTY Neighborhood Neighborhood 8

12 HOW MUCH BOARD HAS YOUR GIVEN 9

13 KEEP THE DOOR OPEN 14 hours 10

14 Board meeting photo 2.7 Million Capital Campaign Recovering Economy Budget Deficit Cash Reserves Campaign Tapped Out Donors Upcoming Remortgage 11

15 Board Executive Director Opportunity 12

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17 to authorize the Executive Director and the President of the Board to execute an offer 14

18 Please Check That You Agree to the Following: I agree to accept a seat on the Tucson Botanical Gardens Board of Directors. I agree to attend the monthly meetings to the best of my ability. I believe that the terms of membership on the Gardens Board are necessary for a successful Gardens to thrive. I have reviewed and agreed to adhere to the items outlined in the Board Responsibilities and Board Member Agreement, including all financial responsibilities. Name Date 15

19 KEEP THE DOOR OPEN Act III The finale 16

20 Hello Jim. I thought you d be interested to hear that our Board of Directors contributed 60% towards the asking price of the home. 10 hours and counting $40,000 17

21 1. Planned Giving Donors 2. Past Capital Campaign Supporters 3. Members of Founder s Circle 18

22 Let me talk with a) My Husband b) My Wife c) My Partner d) Our Broker e) My Psychic This gift is designated to support the purchase of the home at 1234 Sycamore for the Tucson Botanical Gardens 19

23 $50,000 $34,580 20

24 1. This gift is designated to support the purchase, renovation and/or improvement of the property at 2. This gift is designated to solely support the purchase of the home at 21

25 Aware Involved Concerned Committed & Capable Accessible Experienced Seeking Fulfillment Develop strategy and table Cultivation Solicitation and Negotiation Acknowledgement and Follow up Stewardship Renewal 22

26 Good Management Planning Prior Support Absence of Pressure Invitation to Join Teambuilding Renewed Sense of Purpose Reinvigorated Board Success story to share Community Buzz 23

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28 Focus on an event or a specific project/program for a specific time period. 25

29 billion million people pledged 480 million 26

30 Razoo.com Causes.com Buzzbnk.org StartSomeGood.com Crowdrise.com CauseVox.com Kickstarter.com Indiegogo.com Rockethub.com DonorsChoose.org GlobalGiving.com 27

31 Donor s in Space Aka Giving Tuesday s Case Study #2 Act I 28

32 Scene 1 Interior Executive Director s Office Day another typical day at the Tucson Botanical Gardens Development Director Ummm AZ Gives Day is in three weeks! Marketing Director A link on the website A box ad Flyers placed somewhere I guess? 29

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34 Take Away - It s Not About - Too Much - Too Many - Too Many - Annual Fund Donors Time Fundraisers s Giving Tuesday Shows Robust Results The Chronicle of Philanthropy Growth in Online Giving Tuesday Numbers - Inspiring USA Today Giving Tuesday Smashes Records, Spurs 90% Donation Spike The Huffington Post 31

35 7% Overall Fundraising 11% Growth in Million Donations Processed in Average Gift Increased 2012 Arizona Gives Day 32

36 Website 2 Blast We would not care if We would 33

37 Acquire New Donors Thank Create a Vehicle To Share Our Story AZ Give Day Widget 2 Ebulletin Messages to Members Increased & Timed s 25 Facebook Postings 15 Twitter Messages 15 Instagram Postings Did You Know? 34

38 Online Ambassador Personalized s Thank $ $1,200 68% New Donors Personalized Thank You from Executive Director Share our Story 35

39 Mobilize Online Ambassadors Expand Did You Know? Identify Donors to Pledge Early Offers.hubspot.com/closed-loop-marketing 36

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44 WHAT DOES IT TAKE? 41

45 Time Technical Resources Planning Persistence Adapt 42

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48 St. Augustine Cathedral Restoration Budget - $1 Million 45

49 Seeing Through a Donor's Eyes How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign - by Tom Ahern 46

50 Eight to ten compelling reasons. Unfold in a logical sequence.and as we look forward to the next 100 years, we find that this beautiful Cathedral is in tremendous need of restoration and preservation. Decades have passed since the Cathedral felt the caress of the artists brushstroke or craftsman s care 47

51 The time is now to return to a place that is need of our tender love to restore this treasure to her rightful place of honor in our diocese. Treasures of the Heart, a campaign to breathe new life into our beloved Cathedral, is being launched because we recognize the spiritual, historical, and architectural importance of this sacred and significant house of worship and we need your help to preserve it... Through the Treasures of the Heart Campaign, you have a unique opportunity to create a lasting legacy with a gift in honor in memory of a loved one or family member. Your gift will guarantee that the treasure that is Saint Augustine Cathedral will be protected for future generations to come. You can take pride in knowing that worshipers and visitors alike will experience the awe and wonder that is our sacred Cathedral. 48

52 CAMPAIGN NAME CASE STATEMENT MATERIALS 49

53 Pledge Deposit EFT 50

54 Linkage Involvement Advocacy 51

55 1. Most loyal 2. Respond to the Bishop 3. Memorialize a loved one 300,000 Catholics 80,000 Regularly Attend 1/3 Contribute 25% Contribute Above and Beyond 52

56 Major Donors 60% Of Gifts/ 10% Donors 15%-25% of Gifts / 20% Donors Remaining Gifts / 70% Donors 2 Months 6 Public Presentations 15 Private Solicitations 53

57 20,000 People 125 People 54

58 1. Campaign Name and Theme 2. Naming Opportunities 3. Marketing & Donor Recognition Materials 4. Prospects 5. Communications Plan 6. Knock on Doors 7. Faith and Determination 55

59 Show Me The Money Aka The Artrain Act I 56

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61 Petoskey Birmingham 58

62 $10,000 DEPOSIT 59

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65 $10,000 $40,000 $60,000 62

66 Identify Qualify Strategy and Timetable Cultivate Solicitation and Negotiate Acknowledge and Follow up Stewardship Renewal 63

67 WHAT DOES IT TAKE? TIME TECHNICAL RESOURCES PLANNING PERSISTENCE ADAPT 1. Campaign Name and Theme 2. Naming Opportunities 3. Marketing & Donor Recognition Materials 4. Prospects 5. Communications Plan 6. Knock on Doors 7. Faith and Determination 64

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70 24 Hour Turn Around Campaigns Case Studies in Raising Funds in 24 Hours to 60 Days Coming Next. June 12, :00 2:30 p.m. ET 6 Figure Fundraising: How to Create and Run Your First $100,000+ Major Gifts Campaign Sandy Rees, CFRE For a listing of the 2014 AFP Webinar Series, please visit our website at in the professional development section. 67

71 CERTIFICATE OF PARTICIPATION I was a participant in the AFP Webinar held May 20, :00 2:30 PM Eastern Case Studies: 24 Hour Turn Around Campaigns Presented by: Michelle G. Conklin, CFRE Full participation in this session is applicable for 1.5 points in Category 1.B Education of the CFRE International application for initial certification and/or recertification. Signed This is for your records only.

72 Association of Fundraising Professionals May 20, 2014 Case Studies: 24 Hour Turn Around Campaigns You may use this form to capture your immediate impressions. Please complete the evaluation online by May 27, 2014 at: EXCELLENT AVERAGE POOR (7) (6) (5) (4) (3) (2) (1) 1. OVERALL RATING 2. CONTENT 3. HANDOUTS 4. AUDIO QUALITY 5. EASE OF REGISTRATION 6. SIMILARITY OF ACTUAL PROGRAM VERSUS ADVERTISED CONTENT 7. VALUE PRESENTER: OVERALL EFFECTIVENESS 8. Michelle G. Conklin, CFRE MY SITE PARTICIPATED AS: A WEBCONFERENCE AN AUDIOCONFERENCE WOULD YOU PARTICIPATE IN ANOTHER VIRTUAL SEMINAR? YES NO WHAT WAS YOUR OVERALL IMPRESSION OF THE EVENT AND THE VIRTUAL SEMINAR FORMAT? ANY ADDITIONAL COMMENTS? NAME (OPTIONAL): SITE LOCATION: YOUR FEEDBACK IS IMPORTANT! YOU MAY COMPLETE AN ELECTRONIC EVALUATION AT

73 Association of Fundraising Professionals 2014 WEB/AUDIOCONFERENCES Educating Fundraisers in the 21 st Century JANUARY 28, 2014, TUESDAY Inbound Marketing: The Latest Techniques To Attract More Donors, Volunteers and Others Allan Pressel JUNE 25, 2014, WEDNESDAY Creative Design for Fundraising Campaigns Derrick Feldmann FEBRUARY 12, 2014, WEDNESDAY Developing Earned Income Streams For Your Nonprofit Mazarine Treyz JULY 10, 2014, THURSDAY Developing a Relationship Management System Jennifer Filla FEBRUARY 27, 2014, THURSDAY Firing Lousy Board Members And Helping the Others Succeed Simone Joyaux, ACFRE JULY 22, 2014, TUESDAY Building Donor Loyalty: How to Double Your Major Gift Revenue Rachel Muir, CFRE MARCH 13, 2014, THURSDAY Millenial Motivation: What Makes Millenials Want To Give S. Michelle Cline, J.D. AUGUST 13, 2014, WEDNESDAY Opening the Door to Major Gifts: Mastering the Discovery Call John Greenhoe, CFRE MARCH 26, 2014, WEDNESDAY The Shifting World of Business and Community Jocelyne Daw, Joe Waters SEPTEMBER 9, 2014, TUESDAY Extreme Social Media Makeover: Nonprofit Edition! Allan Pressel APRIL 9, 2014, WEDNESDAY Creating a Breakthrough Strategy for Your Nonprofit Robert Sheehan, Ph.D., CFRE SEPTEMBER 24, 2014, WEDNESDAY Getting Your Organization Onboard with Fundraising: Weaving a Philanthropic Culture Andrea McManus, CFRE APRIL 24, 2014, THURSDAY Development from the Donor s Perspective Alice Ferris, MBA, ACFRE Jim Anderson OCTOBER 8, 2014, WEDNESDAY Incorporating Stories Into Your Fundraising Program Leah Eustace, CFRE MAY 7, 2014, WEDNESDAY Major Gifts for Small Shops Amy Eisenstein, ACFRE OCTOBER 21, 2014, TUESDAY Fundraising Basics Brian Bonde, ACFRE MAY 20, 2014, TUESDAY Case Studies: 24 Hour Turn Around Campaigns Michelle Conklin, CFRE NOVEMBER 18, 2014, TUESDAY Growth in Giving/Fundraising Effectiveness Project Erik Daubert, MBA, ACFRE JUNE 12, 2014, THURSDAY 6 Figure Fundraising: How to Create and Run Your First $100,000+ Major Gifts Campaign Sandy Rees, CFRE DECEMBER 10, 2014, WEDNESDAY Small Shop Success: Building Something from Nothing Starting a Well-Rounded Development Program Amy Wolfe, MPPA, CFRE CFRE Approved Continuing Education Provider *Please note each Web/Audioconference session offers CFRE points! ** Denotes ACFRE credit Web/Audioconferences will be held at 1:00-2:30 p.m. Eastern / 12:00-1:30 p.m. Central 11:00 a.m. 12:30 p.m. Mountain / 10:00-11:30 a.m. Pacific / 9:00-10:30 a.m. Alaska FEES: $159 (U.S.) per member session; $295 (U.S.) per nonmember session Special AFP Member Bundle - $99 per session when registering for 10 or more programs at one time!

74 AFP 2014 WEB/AUDIOCONFERENCE SERIES January 28, 2014: Inbound Marketing: The Latest Techniques To Attract More Donors, Volunteers and Others Allan Pressel February 12, 2014 Developing Earned Income Streams For Your Nonprofit Mazarine Treyz February 27, 2014 Firing Lousy Board Members And Helping the Others Succeed Simone Joyaux, ACFRE March 13, 2014 Millenial Motivation: What Makes Millenials Want To Give S. Michelle Cline, J.D. March 26, 2014 The Shifting World of Business and Community Jocelyne Daw, Joe Waters April 9, 2014 Creating a Breakthrough Strategy for Your Nonprofit Robert Sheehan, Ph.D., CFRE April 24, 2014 Development from the Donor s Perspective Alice Ferris, MBA, ACFRE and Jim Anderson May 7, 2014 Major Gifts for Small Shops Amy Eisenstein, ACFRE May 20, 2014 Case Studies: 24 Hour Turn Around Campaigns Michelle Conklin, CFRE June 12, Figure Fundraising: How to Create and Run Your First $100,000+ Major Gifts Campaign Sandy Rees, CFRE June 25, 2014 Creative Design for Fundraising Campaigns Derrick Feldmann July 10, 2014 Developing a Relationship Management System Jennifer Filla July 22, 2014 Building Donor Loyalty: How to Double Your Major Gift Revenue Rachel Muir, CFRE August 13, 2014 Opening the Door to Major Gifts: Mastering the Discovery Call John Greenhoe, CFRE September 9, 2014 Extreme Social Media Makeover: Nonprofit Edition! Allan Pressel September 24, 2014 Getting Your Organization Onboard with Fundraising: Weaving a Philanthropic Culture Andrea McManus. CFRE October 8, 2014 Incorporating Stories into Your Fundraising Program Leah Eustace, CFRE October 21, 2014 Fundraising Basics Brian Bonde, ACFRE November 18, 2014 Growth in Giving/Fundraising Effectiveness Project Erik Daubert, MBA, ACFRE December 10, 2014 Small Shop Success: Building Something from Nothing Starting a Well-Rounded Development Program Amy Wolfe MPPA, CFRE This order is for [ ] Live Event, [ ] Download, [ ] CD ($8.95 for shipping in the U.S., $20 for International orders) Four ways to register: Webconferences will be held at 1:00-2:30 p.m. Eastern / 12:00-1:30 p.m. Central 11:00 a.m. 12:30 p.m. Mountain / 10:00-11:30 a.m. Pacific / 9:00-10:30 a.m. Alaska FEES: $159 (U.S.) per member site per session; $295 (U.S.) per nonmember site per session Special AFP Member Bundle - $99 per session when registering for 10 or more programs at one time! Online: Fax: Phone: Mail: Peach New Media, 1100 Circle 75 Parkway, Suite 900, Atlanta, GA Please print clearly (especially the address) Name Member ID# Title Organization [ ] My Site is sponsored by an AFP Chapter Chapter Name Street Address City State/Province Zip/Postal Code Country Phone Fax Can t make a Webconference? Purchase the recorded session as a download or on CD. Call or visit our website at (Payment must accompany registration and must be paid in U.S. funds) Method of payment (check one): [ ] Check enclosed payable to Peach New Media [ ] MasterCard [ ] VISA [ ] AMEX [ ] Discover Card # CVV Code Exp. Signature 3-digit code on back of card Billing Address: City State Zip