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1 PrEMiEr EdUcation classes at

2 WHY SHOULD YOU ATTEND RECON ACADEMY? RECon Academy is a unique and exciting education opportunity with offerings from five educational classes focusing on leasing strategy, economic development, financial feasibility, development, design and construction and social networking. RECon Academy is an excellent opportunity to combine education with business while at RECon, the world s largest retail real estate convention. ABOUT THE CLASSES Choose from five 3-hour courses $50 for each class All attendees receive a free ICSC publication and a discount on ICSC books purchased at the RECon Bookstore A unique opportunity to learn from the industry s most knowledgeable instructors ABOUT THE FACULTY RECon Academy faculty enjoys a reputation and a prestige that few can match. The 2013 RECon Academy faculty members are not only leading practitioners in their own field, but they are also among the best teachers that offer a blend of academic excellence, real-world relevance, and practical application that provide participants with powerful tools they can use in their workplace. EDUCATION CLASSES Sunday, May 19, 2013 Advanced Components of a Successful Leasing Strategy Participants will examine options to effectively create a successful leasing strategy, learn how to deal with today s pressures to identify a well thought out leasing program that increases rental income, and identify methods to create an optimum tenant mix while increasing occupancy. Engage with industry leasing professionals to learn how one can improve effectiveness by identifying the proper tenant mix for your center to accelerate the leasing process and achieve shopping center stability while maximizing income. diana Milligan, SCLS Vice President, Leasing Taubman Centers, Inc. Bloomfield Hills, MI

3 PrEMiEr EdUcation classes at May 19 21, 2013 las Vegas convention center las Vegas, nv FIVE EDUCATIONAL CLASSES FOCUSING ON: leasing strategy Economic development development, design & construction social networking financial feasibility After attending the 2012 RECon Academy courses in Las Vegas, I was very pleased with the knowledge I was able to take back home to use in my career. In addition to the great networking experience, I was able to gain information needed towards my CSM testing. I highly recommend attending the RECon Academy for your own personal experiences and knowledge. Khanie Nomichit Associate Asset Manager L&B Realty Advisors, LLP I have been a broker and developer for 27 years. I am involved with urban infill development in all phases. I have been attending RECon for many years. The RECon Academy classes have been the most enjoyable part of the convention. They are interesting and not only remind me of all the stuff I have forgotten, but keep me current on info I need. Speakers are knowledgeable and course material is technical and detailed. Being able to download the material to review whenever I want it is a great plus. I look forward to attending the 2013 classes. Mitchell Gerson Chief Executive Officer Gerson Real Estate & Development San Diego, CA

4 EDUCATION CLASSES Monday, May 20, :00 am 12:00 noon How to Attract Developments That Bring Vitality to a Community Learn the types of developments that bring economic prosperity to a community from new retail development. Review the factors that benefit the community, such as jobs, real estate taxes, sales taxes, impact fees, revitalization of depressed areas and learn the different ways that public officials and developers interact for mutual benefit, what steps to follow and what to avoid. Beyond site selection, the dozens of entitlement approvals can make building the project quite costly and unreasonable. Therefore, seeking the right match and understanding of the other s needs and priorities is the key step for a productive partnership between government and the developer. This course also deals with different categories of public-private negotiations and provide specific case studies covering both suburban development and downtown renewal. ivan Baker, CEcD, AICP Director of Economic Development Tinley Park, IL Joe Marinucci President & CEO Downtown Cleveland Alliance Cleveland, OH winsley durand Omaha Chamber of Commerce Omaha, NE allison J. h. thompson, CEcD, EDFP Economic Development Director, City of Cedar Hill Cedar Hill, TX Tuesday, May 21, :00 am 12:00 noon Current Trends in Development, Design and Construction In today s highly competitive and ever-changing retail economy, knowing the current trends in development, design and construction can make the difference between taking control of the marketplace, or losing control to your competition. The last five years have seen a radical change in the way we do business. Project types, deal structures, design innovations, tenant types, creative adaptive re-uses, and new construction techniques and management controls have evolved, all necessitating new ways of working (and surviving) in the evolving retail marketplace. The process of developing, designing, and building (or repositioning) a shopping center is the result of innovative thought, planning, teamwork, and effort. Our instructors will discuss what s working today, and why! ralph J conti, CCIM, CDP Founder & Principal Ra Co Real Estate Advisors Atlanta, GA Jeffrey J. gunning, AIA, LEED AP Senior Vice President RTKL gordon t. greeby, P.E., SCDP ICSC Past Trustee President The Greeby Companies, Inc. Chicago, IL rob Mitchell, SCDP Division Vice President The Whiting-Turner Contracting Co. Monday, May 20, 2013 Using Social Networking and Texting to Generate Income Do you think of digital and social networking as just a personal interaction with Facebook, Twitter and LinkedIn? The world is changing fast and this course will get you caught up to speed on the new technologies and how professionals in the retail real estate industries are using these new tools to drive income for their business, whether they are retailers or representatives of real estate companies. This education course will show how smart phone and personal computer apps are used by shopping centers and retailers. Some of the take away tools will be creating social networking guidelines for your organization, developing a content strategy and developing a customer service model. Jen augustyn Principal The Dealey Group angela herlth-sweeney, CMD Vice President, Corporate Marketing & Communications The Peterson Companies Fairfax, VA Tuesday, May 21, 2013 Quantifying Market, Site and Financial Feasibility Co-hosted with CCIM Learn how to use the latest technology tools to conduct a market analysis for a new retail development, a redevelopment or an existing retail property. In this course you will learn to define a market area, determine sales potential as well as how to collect the market data needed to evaluate store demand, measure supply and then quantify the gap. We will also demonstrate how to use the market feasibility tools to identify desired tenants. You will learn how to find more tenants and close more leases by giving you market-based information to share with leasing prospects. You will also learn various ways to measure the financial feasibility of the project. gary M. ralston, CRE, SCLS, CCIM, SIOR, SRS President Coldwell Banker Commercial Saunders Ralston Realty Lakeland, FL

5 1. PlEasE Enroll ME in the following class(es): REGISTRATION FORM Members non-members amount o Sunday, May 19, 2013 advanced components of a successful leasing strategy $50 $100 o Monday, May 20, :00 am 12:00 noon how to attract developments that Bring Vitality to a community $50 $100 o Monday, May 20, 2013 Using social networking and texting to generate income $50 $100 o Tuesday, May 21, :00 am 12:00 noon current trends in development, design and construction $50 $100 o Tuesday, May 21, 2013 Quantifying Market, site and financial feasibility $50 $100 Co-hosted with CCIM 2. PlEasE fill out the form BElow. Please note: A seperate registration form is required for each person. Please check one: o Member o Non-Member TOTAL Name Membership ID # Title Company Address City State Zip code Country Telephone 3. EntEr MEthod of PayMEnt: o Check or money order made payable to ICSC enclosed for USD $ o MasterCard o Visa o AMEX o Discover USD $ 2013RA Name (as it appears on credit card) Account Number (include all digits) Expiration Date (mo/yr) Signature three Easy ways to Enroll Send to: ICSC Registration Department P.O. Box New York, NY USA Fax to: Online: confirmation Upon receipt of your registration form and payment, ICSC will send you a confirmation notice. tuition fees Please see the Registration form for full details. The fees for RECon Academy education classes are separate from the RECon Conference registration fees. icsc continuing EdUcation SCLS, SCMD, SCSM:.5 per class for MorE information Please contact Jason Barnhart at jbarnhart@icsc.org or

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