PCED Operations and Administration

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Eleanore Benson
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Destination Paulding, Arrival Timenow Crown Jewels: Paulding Northwest Atlanta Airport Opened in 10 and winner of the Excellence for Innovation in Economic Development award First jet-capable airport

launch an economic development program became a reality with the formation of Paulding County Economic Development s (PCED) board of directors and the hiring of the organization s executive director.

11 sent a signal across Georgia that Paulding County was not only open for business, but also that the community would be aggressive and forward thinking in its recruitment efforts.

2 Destination Paulding, Arrival Timenow Crown Jewels: Paulding Northwest Atlanta Airport Opened in 10 and winner of the Excellence for Innovation in Economic Development award First jet-capable airport built in Georgia in over 30 years 5,500-foot runway 23,000 square-foot terminal on 0-acre site 90-acre Airport Technology Park Endorsed by the Nature Conservancy for its green design,000 acres of additional property available on U.S in Review Letter from the Chairman 11 marked the beginning of a new era in Paulding County, an era focused on fundamentally changing the county s economy through the recruitment of industry, jobs and investments. Envelope Superstore GM David Warner and David Austin, Paulding County Commission Chairman A look back at 11 Having been a bedroom community to Atlanta for over twenty years, the decision to form and launch an economic development program became a reality with the formation of Paulding County Economic Development s (PCED) board of directors and the hiring of the organization s executive director. In just nine months of operations, PCED was able to achieve impressive and unprecedented results that validated the community s decision to move in a bold new economic direction. 11 sent a signal across Georgia that Paulding County was not only open for business, but also that the community would be aggressive and forward thinking in its recruitment efforts. The Destination Paulding, Arrival Time Now message was conveyed to both in-state and regional economic development allies, corporate executives, site location consultants, brokers and the community at large. Paulding is clearly positioning itself to become the next great business destination in Metro Atlanta. A strong pipeline of projects and leads, averaging five per month, was developed and resulted in two new businesses locating to Paulding: ADI (aerospace) and Envelope Superstore (manufacturing). While Paulding s economic development effort is still very much in its infancy, a number of activities and developments are planned for 12 that will enable Paulding County to ultimately reach its business development goals. The effort will take teamwork, leadership, political will and commitment, but that has always been the Paulding County way. While 11 was a year of firsts, 12 will be a year of ascensions. 11 will be remembered as the year that Paulding County took hold of its economic future and never looked back. As chairman of the newly created Paulding County Economic Development, Inc. (PCED), I watched an organization grow from a vision of more than 100 community leaders to an established, respected and accomplished economic development entity firing on all cylinders. It s hard to believe we have been up and running for just one year. Where we have come from in such a short time is a reflection of Paulding County, Cities of Dallas and Hiram, Paulding County Chamber of Commerce and Industrial Building Authority commitment to this effort. PCED Operations and Administration About PCED PCED is a public/private partnership between Paulding County, the Cities of Dallas and Hiram, Paulding County Chamber of Commerce and the Paulding County Industrial Building Authority that serves as a single point of contact for economic development. PCED s primary focus is to market Paulding County as a premier location for business and facilitate the creation of new jobs and capital investment. In 11, PCED worked with Georgia Tech s Enterprise Innovation Institute to develop a strategic plan for its operations which establishes the organization s vision, mission, goals, objectives, activities and performance measures for the next five years. Paulding County is quickly becoming that destination for business we knew it was and we are well on our way to arriving as a key economic development player in the Atlanta region. I m proud to serve as chairman of this outstanding public/private partnership and the dedicated board and staff that work tirelessly to make Paulding a better place to live, work and play. 12 promises to be a fantastic year for our community. T. Mark Haney, FACHE, EDAC Chairman, PCED President, WellStar Paulding Hospital Senior Vice President, Real Estate and Construction, WellStar Health System Paulding County Economic Development (PCED) provides unparalleled professional customer service with a staff that is always on call. Activities and services provided by PCED include: Business Recruitment Business Retention & Expansion arketing Requests for Information & Proposals Site & Building Selection Local & State Incentives Quality of Life Projects Data & Demographic Reports Workforce Development & Training Building Permits, Zoning & Infrastructure PCED Vision Statement PCED is dedicated to fundamentally transforming Paulding County s economy through the attraction of wealth generating employment opportunities for its residents. PCED envisions a future where aerospace and aviation, health care and medical, advanced manufacturing, and back office operations creates a healthy and vibrant business community that further enhances Paulding County as an outstanding location to live, work and play. PCED Mission Statement PCED is a public/private partnership dedicated to advancing economic development in Paulding County and the Cities of Dallas and Hiram, through aggressive marketing and the leveraging of competitive assets. PCED works with new and existing businesses to generate quality new jobs and investments that are essential to Paulding County s future. We ve Arrived in our New Office Building In November, after several months of extensive renovation work, PCED moved out of the Watson Government Complex and into its new home at the Regions Bank building in Dallas. Centrally located in the downtown area, midway between Paulding Northwest Atlanta Airport and the Hiram Industrial Area, the location was ideal for the organization s operations. All renovation work was done by local contractors, a commitment the organization made a top priority. The new office has a contemporary, modern vibe that reflects Paulding s commitment to economic development and can do attitude. In addition to PCED operations, the office is also home to the Georgia Department of Labor, which is one of PCED s key economic development partners. 2 3

Destination Paulding, Arrival Timenow Crown Jewels: WellStar Paulding Hospital $147 million investment 265,000 square foot facility 12 beds 300 new jobs ebble Project 40 acres of adjacent property

Inc. by the organization s board of directors in February 11 following a national search.

Gilbert s years of experience in public Board of Directors and private economic development has resulted in the creation of more than 13,000 new and retained jobs and more than $600 million in

3 Destination Paulding, Arrival Timenow Crown Jewels: WellStar Paulding Hospital $147 million investment 265,000 square foot facility 12 beds 300 new jobs ebble Project 40 acres of adjacent property for development of a wellness corridor He s Arrived Our new Executive Director 11 Year in Review About Jamie Jamie Gilbert was named the executive director of Paulding County Economic Development, Inc. by the organization s board of directors in February 11 following a national search. Gilbert comes to PCED after serving as executive director of the Douglasville Development Authority in neighboring Douglasville. Gilbert s years of experience in public Board of Directors and private economic development has resulted in the creation of more than 13,000 new and retained jobs and more than $600 million in capital investment in the communities of Douglasville; Cecil County and Baltimore County, Md.; Greenwood County, S.C.; and Abbeville County, S.C. Gilbert s expertise includes business attraction and retention, corporate site selection and site development, strategic planning, property evaluation, zoning, permitting, incentives, market research, financing, workforce development, and best practices in economic development and planning. A native of Baltimore, Maryland, Gilbert earned a political science degree at University of Maryland Baltimore County and a master s degree in city and regional planning at Clemson University. The reason I wanted to come to Paulding County is because we have unlimited opportunities for business development, Gilbert said. Gilbert plans to aggressively market Paulding County to the aerospace healthcare, renewable energy products, automotive, medical equipment, metal fabrication and film industry sectors. Among Gilbert s first actions as executive director were the development of a strategic operations plan, and establishing relationships with state and regional economic development allies (Georgia Department of Economic Development, Georgia Power, Georgia EMC and Metro Atlanta Chamber of Commerce). He also implemented a sales oriented marketing strategy for economic development, created an inventory of available sites and buildings, networked with national site location consultants and real estate firms, and planned and executed targeted marketing missions. Final Budget Revenue Revenue Amount Percentage Paulding County $198, % Paulding Chamber of Commerce $102, % City of Dallas $50, % City of Hiram $50, % Reimbursed Expenses $4, % Total $405, % Final Budget Expenses Expenses Amount Percentage Funds Available for ED Projects $157, % Payroll $74,2 18.5% Office Construction $52, % Marketing $30, % Furniture $24, % Executive Search $15, % Contract Services $14,8 3.7% The nine member Paulding County Board of Directors is comprised of some of the county and region s most accomplished business leaders representing the healthcare, utility, finance, real estate and government sectors. The board provides direction to the economic development staff and works to ensure the organization s goals and objectives are met. Paulding County, Cities of Dallas and Hiram, and Paulding Chamber of Commerce each appoint two directors to the board. The Paulding County Industrial Building Authority Vice Chairman-Ed Cahill GreyStone Power Treasurer-Ken Thigpen WestSide Bank Secretary-Hugh Smith - WeCareMD Joe Brownlee - Georgia Power Jim Croft - Croft and Associates C.B. Fair - United Community Bank Travel and Meetings $13, % Operations $11, % Equipment $5, % Business Expenses $4,9 1.2% Total $405, % chairman serves as the ninth director. Scott Leonard - Ironstob Charlie Watts - Government Affairs Board of Directors Jamie Gilbert - PCED Executive Director Chairman- Mark Haney WellStar Health System Yolanda Newell - Economic Development Assistant and Analyst 4 5

Aerospace Destination Paulding, Arrival Time now Marketing and Business Recruitment Arriving Soon Target Industry Sectors (Missions & Trade Shows) Among the shows PCED attended were the National

incentive program-property tax abatements and grants for new and expanding businesses st urban redevelopment area and opportunity zone application for Paulding County and City of Dallas st business

Paulding focused on missions and trade shows, state and regional economic development allies, and site location consultants st economic development networking event held in Paulding: Pumpkins, Putts

The industries were selected based on a number of factors including Greater West Georgia Joint Development Authority 6 Missions, Trade Shows and Events Paulding County s assets and workforce,

4 Aerospace Destination Paulding, Arrival Time now Marketing and Business Recruitment Arriving Soon Target Industry Sectors (Missions & Trade Shows) Among the shows PCED attended were the National Business Aviation Association s Annual Conference and Experimental Aircraft Association s Airventure, which were part of the organization s effort to recruit aerospace, aviation and MRO facilities to Paulding County. st economic development director, program and office for Paulding st Paulding event targeted to economic development allies at Georgia Power s Resource Center st Paulding economic development incentive program-property tax abatements and grants for new and expanding businesses st urban redevelopment area and opportunity zone application for Paulding County and City of Dallas st business retention and expansion program with the Paulding Chamber st branding effort for economic development in Paulding: Destination Paulding Arrival Time Now st pro-active, external marketing campaign for Paulding focused on missions and trade shows, state and regional economic development allies, and site location consultants st economic development networking event held in Paulding: Pumpkins, Putts and Paulding ey Target Sectors K and Employment Areas Identified CED identified key target industries that will form the basis of Paulding s external marketing efforts. The industries were selected based on a number of factors including Greater West Georgia Joint Development Authority 6 Missions, Trade Shows and Events Paulding County s assets and workforce, industry growth potential and compatibility with the efforts of state and regional economic development partners. Paulding s target industries include aerospace, healthcare, renewable energy products, automotive, medical equipment, metal fabrication and film industry. Much of PCED s economic development efforts were focused on several key employment centers within the US 278/GA 6 Corridor. Those centers include the Paulding Northwest Atlanta Airport Area, Local Government and Higher Education Center, Dallas Industrial Area and Opportunity Zone, Wellness and Film Corridor, Hiram Retail and Industrial Corridor. PCED and the Paulding Chamber of Commerce partnered to create a Business Retention and Expansion (BR&E) program. Existing industry is critically important to Paulding County as these companies are part of our community fabric having made substantial investments, created hundreds of jobs and demonstrated their commitment to making Paulding a great place to live and work. The BR&E program works with local industry to identify areas of opportunity and ways to make the county s business climate even better. rrival Time NOW A Our Year of Firsts EAA AirVenture 11 The aerospace sector offers tremendous economic development potential for Paulding due to opportunities available at Paulding Northwest Atlanta Airport, the region s aerospace cluster and presence of service providers in the county. NBAA 11 PCED undertook an aggressive marketing campaign that featured missions, trade shows and events designed to develop leads and projects. The events listed below produced a number of leads/ projects and resulted in two companies visits. eet the Consultants & Roundtable in the South (site location consultants) I ntersolar North America (renewable energy products) E AA Airventure (aerospace) N ational Business Aviation Association (aerospace) edical Design and Manufacturing (medical equipment) Pumpkins, Putts and Paulding (economic development allies and business partners) Greater West Georgia Joint Development Authority Consultants and Allies Marketing (site location consultants and economic development allies) Fourteen marketing ventures Two project visits generated through EAA Airventure and Intersolar Atlanta Films Studios 7

Trained Workforce Destination Paulding, Arrival Time now Destination Paulding Marketing NOW Letter to PCED from David Warner, General Manager eorgia Economic G Development Allies G eorgia Resource

efforts was the use of social networks, media and public relations to spread the word about the many opportunities available in Paulding County.

just wanted to thank you so much for all your help. I am so glad we decided to make the move to Paulding County. You have smoothed over the rough spots.

I think Paulding County s pro business attitude is what our country needs more of.

The Georgia Department of Labor, a valuable partner in workforce recruitment and training, is located in PCED s new office.

/10 rule: % of all business inquiries (leads) will become actual projects (visits) with 10% of the projects locating or expanding. Example: 100 leads = projects = 2 locates or expansions.

Airport Technology Park Economic Development Team (8) G eorgia Department of Economic Development (8) It is imperative that Paulding PCED helped lead the effort to County have competitive industrial

5 Trained Workforce Destination Paulding, Arrival Time now Destination Paulding Marketing NOW Letter to PCED from David Warner, General Manager eorgia Economic G Development Allies G eorgia Resource Center Allies Meeting G eorgia Department of Economic Development Industry Sector Teams Real Estate and Incentives Social Networks, Media and Public Relations An important part of PCED s marketing efforts was the use of social networks, media and public relations to spread the word about the many opportunities available in Paulding County. PCED utilized the following resources: Paulding Post F acebook Paulding Chamber Events L inkedin Paulding Business Association Paulding County Today Paulding County Rotary Georgia Trend Magazine I just wanted to thank you so much for all your help. I am so glad we decided to make the move to Paulding County. You have smoothed over the rough spots. I m sure there will be more to come and I know we can count on you to help us through. This is our first move in over years. I can t imagine doing this without the help you have given us. I think Paulding County s pro business attitude is what our country needs more of. Paulding County can assist with career and technical training through its partnership with Kennesaw State University, Chattahoochee Technical College and Georgia Highlands College. The Georgia Department of Labor, a valuable partner in workforce recruitment and training, is located in PCED s new office. Paulding Chamber Guide Paulding County Republican Party Destination Paulding Our Business Recruitment A large and healthy pipeline of prospects is needed to generate new jobs and investments per the /10 rule: % of all business inquiries (leads) will become actual projects (visits) with 10% of the projects locating or expanding. Example: 100 leads = projects = 2 locates or expansions. 2,724 new jobs and $181 million potential Prospect Activity O ther (2) F orty-four (44) leads and projects from March to December 11 etro Atlanta Chamber of Commerce (1) Sources D irect (11) PNWA Airport Technology Park Economic Development Team (8) G eorgia Department of Economic Development (8) It is imperative that Paulding PCED helped lead the effort to County have competitive industrial create a joint urban redevelopment issions (7) products (sites and buildings) and area and prepare the joint B rokers (7) incentives to support the needs of opportunity zone application that new and expanding industry. was submitted to the Georgia In 11 PCED partnered with the Department of Community Affairs Paulding County Industrial Building Authority (IBA) and real estate Locates A erodynamics, Inc. (45 jobs) and Envelope Superstore (40 jobs) community to identify existing buildings, sites and opportunities for new industrial locations. Georgia Power An inventory of properties was Georgia EMC developed and industrial buildings Metro Atlanta Chamber listed in the Georgia Department of Economic Development s database. The IBA and PCED began the Envelope Superstore in January 12. The opportunity zone will provide much needed tax incentives to attract new jobs and investments to Paulding County. PCED created an aggressive Opportunity Zone Site property tax abatement policy for new and expanding businesses that assists in offsetting the costs involved in expansion of their operations. Additionally, PCED created an Economic Development process of developing a strategy for Grant program as a line item in its developing several of the county- budget. These grants are available owned industrial properties. This to companies that create new effort will result in having a variety jobs and can be used to assist of site and building options for new with building improvements and and expanding business. moving costs. Educated Labor Market L abor Force: 67,015 L abor Market: 630,848 (Paulding, Bartow, Carroll, Cobb, Douglas, Haralson and Polk Counties) 2 nd highest percentage of high school 3 rd highest percentage of college graduates C ertified Work Ready Community 7 6% Out-commute Future Home of ADI 8 9

U.S. 278 Business Corridor Destination Paulding, Arrival Time Connecting Georgia s best regional airport with the world s busiest. Where Paulding s economic development activity occurs.

Retail and Industrial Corridor now and stream delineation.

Opportunity Zone Approval - T he approval of the Paulding County/City of Dallas Opportunity Zone (OZ) that was submitted to DCA in January will provide Paulding with the most significant

Hiram Corporate Park estination Paulding D 12 Priorities roduct Development - Bring to market at least one Class A Corporate Business Park.

or more new jobs with Job Tax Credits valued at $3,500 per new job for five years. These credits can be applied against state corporate income taxes and payroll withholding taxes.

but lacks a site - These missions and trade suitable for companies requiring performed on a property.

aggressive Business Retention and Expansion (BR&E) schedule of at least one visit per week.

The development acre minimum, ownership processing, plastics, renewable of a Class A Corporate Business security, zoning designation, energy products and site expanding businesses, resulting Park

utilities service, wetlands The 12 schedule includes: investment of $15 million.

6 U.S. 278 Business Corridor Destination Paulding, Arrival Time Connecting Georgia s best regional airport with the world s busiest. Where Paulding s economic development activity occurs. D istinct employment areas: Paulding Northwest Atlanta Airport Area, Local Government and Higher Education Center, Dallas Industrial Area and Opportunity Zone, Wellness and Film Corridor, Hiram Retail and Industrial Corridor now and stream delineation. Surveys already conducted for these sites include topographical, geotechnical, and environmental (phase I) and investigations for cultural resources and endangered species. Opportunity Zone Approval - T he approval of the Paulding County/City of Dallas Opportunity Zone (OZ) that was submitted to DCA in January will provide Paulding with the most significant incentives available to any county that is not designated Tier 1. Hiram Corporate Park estination Paulding D 12 Priorities roduct Development - Bring to market at least one Class A Corporate Business Park. Paulding County has multiple Paulding Northwest Atlanta Airport 10 - B ring to market at least one state-approved Guaranteed Ready for Accelerated - T he OZ will provide companies that create two or more new jobs with Job Tax Credits valued at $3,500 per new job for five years. These credits can be applied against state corporate income taxes and payroll withholding taxes. program was developed by the Expo 12 - S un-n-fun Airshow 12 - N ational Plastics Expo 12 - A utomotive Consultants Forum 12 - I ndustrial Asset Management Council Spring 12 trade shows operations but lacks a site - These missions and trade suitable for companies requiring performed on a property. shows represent the aerospace, - F arnborough International Air Show 12 - E AA Airventure 12 - I ndustrial Asset Management Council Fall 12 Association 12 Chamber of Commerce, undertake an aggressive Business Retention and Expansion (BR&E) schedule of at least one visit per week. a showcase location that may - C ategories of due diligence serve as a regional or national and review include a 50- estate executives, food headquarters. The development acre minimum, ownership processing, plastics, renewable of a Class A Corporate Business security, zoning designation, energy products and site expanding businesses, resulting Park will meet this need which is road and rail accessibility, location consultant sectors. in 0 new jobs and a capital in demand. utilities service, wetlands The 12 schedule includes: investment of $15 million. automotive, corporate real T he OZ is home to the county s primary industrial cluster that is comprised of metal fabrication, equipment and machinery and plastics companies. - R oundtable in the South 12 In conjunction with the Paulding advance due diligence has been T he OZ includes the U.S. 278/GA 6 Corridor from the PNWA Airport to the Dallas/Hiram industrial areas. Conference 12 lan and execute eleven (11) marketing missions and Georgia Allies and signifies that CED played a significant role in coordinating and preparing the Paulding County/City of Dallas Opportunity Zone application. - A WEA Windpower - N ational Business Aviation locations for basic industrial aulding County P Opportunity Zone (OZ) T he opportunity zone provides tremendous corporate income and payroll withholding tax incentives. - A pproval is expected in April 12. Development (GRAD) industrial property. The GRAD site - I nternational Poultry Moving Forward Facilitate five (5) new and Paulding OZ Team with DCA Commissioner Mike Beatty 11

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