NASHVILLE ECONOMIC MARKET
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1
2 NASHVILLE ECONOMIC MARKET
3 NASHVILLE ECONOMIC REGION SNAPSHOT 90.2 Cost of Living Index (100 = US Average) 920,000+ Labor Force 1.8 Million Population; 1.9% Annual Growth $45,759 Per Capita Income 4.7 Unemployment Rate (September 2015)
4 RECENT ANNOUNCEMENTS Source: NACC Research Center. July 2015
5 UNPRECEDENTED GROWTH
6 JOB GROWTH TOP 10 METRO FOR JOB GROWTH 3 YEARS IN A ROW #1 in 2012 #2 in 2013 #8 in Job Growth 1. San Jose 4.5% 2. Riverside Orlando Austin Las Vegas Denver Atlanta Nashville Raleigh San Francisco 3.5 Source: Bureau of Labor Statistics, Job growth among metros 1M in population
7 RANKINGS #1 State of the Year January 2015, Business Facilities Magazine #1 Metro for Job Growth in Advanced Industries February 2015, Brookings Institute #2 Fastest-Growing City for Tech Jobs January 2015, Fortune Magazine #2 Vibrant Arts City January 2015, National Center for Arts Research #4 Big City for White-Collar Employment Growth July 2015, Forbes #5 Best City for Creatives July 2015, SmartAsset
8 POPULATION GROWTH 1.9% Annual Growth 31,153 New Residents 85 People/Day on Average Source: Bureau of Labor Statistics, Census Bureau, BERC, and Internal Revenue Service.
9 MORE NEW RESIDENTS Population Change Migration ( ) Percentage 1. Tampa 132, % 2. Miami 363, % 3. Orlando 187, % 4. Austin 226, % 5. Nashville 121, % Between 2010 and 2014, in-migration accounted for 65.4 percent of Nashville's population growth, fifth among the nation's top 25 Metro areas that added more than 100,000 people. Source: NACC Research Center/U.S. Census Bureau (August 2015)
10 POPULATION GROWTH 8% 6% 7.5% 7.7% 6.1% 6.9% 7.1% 5.8% 4% 4.3% 4.1% 2% 2.7% 2.5% 0% Joint Metro Region Nashville MSA Clarksville MSA Tennessee U.S. Source: Bureau of Labor Statistics, Census Bureau, BERC, and Internal Revenue Service.
11 AGE COMPOSITION, JMR 50% 49.2% 40% 30% 20% 10% 13.8% 12.8% 11.9% 12.3% 0% Pre and Young Schoolers 0-9 Next Gen Talent (10-19) Prime Worker Age (20-54) Pre-Retirees (55-64) Retirees (65+)
12 YP POPULATION TRENDS AGE years 114, , , , years 111, , , , years 112, , , ,697 AGE to , , , , to , , , ,417 Total population 1,511,311 1,675,627 1,801,267 1,821,781 Source: Data from is from EMSI. The other elements are from US Census Bureau
13 POPULATION GROWTH
14 COMMUTING PATTERNS
15 WHY NASHVILLE? ECONOMY Regional & Diverse TALENT Available & Educated LOCATION Strategic & Low-Cost LIVABILITY Attracts & Retains Talent
16 ECONOMY Regional and Diverse
17 CORE INDUSTRIES Corporate Operations Health Care Advanced Manufacturing Supply Chain Management Music and Entertainment
18 ECONOMY DRIVERS Health Care 210,000 jobs / $30B Economic Impact Music & Entertainment 60,000 jobs / $9.8B Economic Impact Manufacturing 70,700 jobs / $9.5B Economic Impact Leisure and Hospitality 6% Transportation and Utilities 4% Tourism & Hospitality 55,000 jobs / $5.7B Economic Impact Source: NACC Research Center Gross Regional Product $100.8 billion in 2014
19 WEST COAST EAST COAST RELOCATION TRACK RECORD NASHVILLE
20 HEADQUARTERED COMPANIES
21 LOCATION Strategic and Low Cost
22 LOCATION Accessible & Strategic 150M people live within 650 miles of Nashville 40M people live within 300 miles of Nashville NASHVILLE That includes Little Rock, St. Louis, Charlotte, Atlanta, & Memphis
23 LOCATION Nashville International Airport 390 average daily flights 8 non-stop carriers with more than 50 non-stop destinations 75% of U.S. market within a 2-hour flight 11M passengers per year *Recently added non-stop service to Bay Area and Seattle, & Indianapolis
24 WORKFORCE TALENT Available and Educated
25 WORKFORCE TALENT Available & Educated More than 20 Colleges & Universities in the Region We knew this was a city with the talent capable of helping us grow and a community that understands the importance of investing in a skilled, trained and educated workforce. - Wanda Lyle, Managing Director, Nashville Business Solutions Center, UBS More than 117,000 Students with 17,000 Graduates Annually 10,000 Graduates Remain in the Region (60%) 131,000+ with Graduate or Professional Degree
26 HUMAN CAPITAL HIGHER EDUCATION
27
28 WORKFORCE SUPPLY & DEMAND JMR (15-20) 120, ,000 individuals leaving the workforce in next five years 8,000-12,000 unemployed return to work 90, ,000 high school and college graduates enter local workforce 66% of respondents are employed, with 52% working full time, 9% part time, and 5% self-employed. 40,000-50,000 persons new to labor market with a majority having prior experience
29 EMPLOYMENT COMPOSITION BY EDU JMR 67% of respondents felt they did not need more education or training to advance their career.
30 LIVABILITY Attracts and Retains Talent
31 LIVABILITY Quality of Life More than 100 public parks comprising 9,345 acres 80 miles of greenways 6 state and national parks 2 recreation lakes 56 public and private golf courses One of America s premier steeplechase courses NFL Tennessee Titans NHL Nashville Predators MLB (AAA) Nashville Sounds
32 LIVABILITY Quality of Place Highest concentration of the music industry in U.S - a national hub for the creative class Live music any night of the week with world class music venues Cultural diversity one in six Nashvillians is foreign-born An arts participation rate nearly five times the national average
33 LIVABILITY Quality of Place 124 performance venues 79 live music houses 49 performing arts halls 52 showcases for the visual arts 120,000+ seats in entertainment space More than 31 annual festivals and events
34 COST OF LIVING Composite Index Grocery Items Housing Utilities Transportation Health Care Misc. Goods and Services Nashville Raleigh Austin Atlanta Chicago LA Boston San Francisco New York Source: Council for Community and Economic Research, 2014 Annual COLI
35 LIVABILITY The Relative Value of $100 Source: Tax Foundation, 2015
36 YP Nashville is a partnership between the Nashville Area Chamber of Commerce and 52 young professional organizations working to engage, connect and empower young professionals to actively shape the future of the Nashville region.
37
38
39 YP RELOCATION MAP
40 WHY CHOOSE NASHVILLE? Other Professional Opportunities Schooleducation Cost of living Quality of life Larger city Smaller city Diverse culture Your job Significant other's job Friends/Social Scene Location Family is here Significant other/relationship Percentage
41 DAVE, NICOLE & JIMMY SAID IT BEST
42 QUESTIONS? ALEX HUGHES VP, Talent Attraction & Retention Nashville Area Chamber of Commerce p. (615) e.
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