First thing that comes to your mind when you hear. Fundraising

Transcription

1 Philanthropy 101

2 First thing that comes to your mind when you hear. Fundraising

3 Giving Statistics 95% of households give to charity Americans gave $358 billion in % increase from 2013 In 2014, majority of charitable dollars went to: Religion (32%) Education (15%) Grant making foundations (12%) Health (8%) In FY 2015 UF received $291.8M

4 What are your expectations?

5 Agenda IFAS Development Overview Office of Development and Alumni Affairs (ODAA) Basics Philanthropic Process

6 Who We Are Four development officers Cody Helmer Executive Director of Development Christy Chiarelli Director of External Affairs Julie Conn Director of Corporate Relations Annie Muscato Associate Director of Development Four support staff Pam Matchett Development Coordinator Caylin Hilton Asst. Director of Strategic Operations Debra Hughes Executive Secretary Kelly Westfall Program Assistant

7 What We Do Create Awareness Tell the IFAS story Build giving framework Build Relationships Identify and cultivate donors Generate Support Create proposals and solicit donors Steward Donors Recognize gifts and begin process again

8 IFAS Development Overview Major gift focused: $100,000+ Annual goal of $25M+ for the team Performance expectations come from IFAS (Jack Payne) and Development and Alumni Affairs (Tom Mitchell) Donor-centered model (donor drives the gift conversation) Administration makes final decision on gift acceptance

9 IFAS Sources of Private Support Foundations 13% Faculty/Staff 1% Organizations /Associations 18% Alumni, parents and friends 36% FY 2015 Source Amount Alumni, parents & friends $ 7,517,882 Corporations $ 6,678,299 Organizations/Associations $ 3,675,630 Foundations $ 2,703,710 Faculty/Staff $ 130,162 Total $ 20,705,683 Corporations 32%

10 Services We Offer Annual mailings Facilitating donor engagement Providing alumni lists Faculty training Online giving Concept and proposal development

11 Services We Offer Direct donor contact Donor messaging and communication Stewardship and donor relations Philanthropic grant preparation Gift processing

12 Central Foundation Liaison Gift Planning Real Estate Research Donor Relations Principal Gifts

13 Success Story Florida Strawberry Growers Association IFAS Development Breeder Position Gulf Coast REC Industry

14 Faculty/Staff Engagement Faculty/staff fundraising engagement is crucial! Approaching $3 billion dollar campaign. IFAS portion estimated at $250 million. Faculty/staff are front door to IFAS. Involve Development early and often to help secure gifts.

15 One-time Gifts vs Endowments Pesticide vs Disease-Resistant

16 One-Time Gifts Checks should be made out to the University of Florida Foundation. Counties with SHARE Accounts Online giving available. In the Comments Section, donor should indicate Master Gardener program. SHARE accounts being set up for all counties.

17 One-Time Gifts Counties without SHARE Accounts Checks should be submitted to Keith Gouin. Keith deposits into county sub-account. Coordinators work with Keith to withdraw funds. Critical to work with Keith as this ensures proper receipting to the donor.

18 Endowments Permanently invested fund that produces an annual income in perpetuity Minimum is $30,000 Produces 4% spendable each year Managed by University of Florida Investment Corporation (UFICO) Total Assets equal $1.97 billion (6/30/14)

19 Minimum Endowment Levels Research & Education Centers $15M University Chair $4M Professorship $1M Asst. Professorship $500K Graduate Assistantship $350K Scholarship $100K Research Fund $100K Minimum endowment $30K

20 Ways to Give Cash Stock Real Value Securities Real Estate Gifts-in-kind Equipment Artwork Pledge/Expectancy Estate Plan Bequest Trust Insurance Annuity Multi-year Pledge Real Estate

21 Endowments- Next Steps Once a donor decides to establish an endowment: A Gift agreement is created. Gift agreements outline the purpose of the endowment and the gift payment schedule (lump sum vs annual pledge payment). Purpose would be to support the local county Master Gardener Program. UF is legally bound by this agreement. UF can t shift funds to other areas.

22 Endowments- Next Steps Endowment is housed at the UF Foundation. UF Dean for Extension serves as the fund administrator. Spendable earnings are transferred to the local counties to be used to support the Master Gardener program.

23 Philanthropic 101 Philanthropic Process

24 What would it take? Imagine that you have worked very hard over the course of your career and become a multi-millionaire. What things would you consider before before making a major gift to an organization?

25 Loyalty Gift vs Passion Gift Loyalty Gift Organization determines amount Ask comes before evaluation Leaves money on the table Passion gift Evaluation before ask Donor is deeply invested Donor Fatigue Primary cause is to many organizations asking for loyalty gifts.

26 Gift History Example Year Amount 1999 $1,005, $2, $42, $2, $2, $2, $2, $1, $2, $6, $2, $1,000/year 1971 $250

27 Gift History Example Year Amount 2015 $2,225, $50, $80/year (cash and pledge) $50/pledged each year $50/year $20/year

28 Donor-Centered Philanthropy Perspective shift from getting a gift to increasing a donor s emotional commitment to your goals. Determine a donor s passion and link it to your cause. Negative experience and want to change something. Don t show up and throw up all the reasons you need money.

29 Donor-Centered Philanthropy Primary motivators include: Wanting to make a difference Human need to be engaged with respected people doing important work. Listen for their motivation 80/20 split Ask great questions PASSION QUESTION: What do you want to accomplish with your money that would be most meaningful to you? In what ways do you want to make a difference? What type of legacy do you hope to leave for your industry/community?

30 Ways to Promote Giving Utilize the Make a Gift Button on your website. Include giving information in your newsletters. Ask if volunteers have ever considered making a gift. Make giving part of the vernacular with your volunteers.

31 Stewardship Return on Philanthropic Investment (ROPI) Best cultivation is stewardship done well ROPI is measured by: Impact Is the contribution making a difference? Expectations Is what s happening in line with my expectations? Respect Do they appreciate me as a successful person instead of just wanting my money?

32 Thank you!