Topic. Date. Time. #GivingTuesday and the Holiday Challenge. Oct. 12th :00-4:00 pm EST

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2 Topic Date Time #GivingTuesday and the Holiday Challenge Oct. 12th :00-4:00 pm EST

3 Nick manages the Senior Success Team at CrowdRise. He s worked directly with corporations and large organizations to help them leverage their philanthropic dollars to have an even bigger impact in their community. When he s not helping to change the world, Nick is usually throwing around a football or coloring his favorite superheroes with sidewalk chalk. Jon-Eric is a Marketing Manager at CrowdRise. He s involved with creating content and campaigns to improve how they use the platform and achieve their goals, and can t get enough when it comes to social fundraising. Jon-Eric is all about sports and he s ready to crush Nick this week in the CrowdRise Fantasy Football League this week.

4 Focus Investment Community Knowledge CrowdRise is committed exclusively to delivering the world s best fundraising solution for events and charities. Our partnership with GoFundMe means significantly more resources. We ve already increased our staff by 20%. We re tapping into an even larger philanthropic social network. Our combined expertise firmly establishes us as the leaders in social fundraising.

5 Newman s Own Foundation is celebrating 35 years of giving and $500 million to thousands of charities, helping millions of people. As Paul Newman would say, giving back is just the right thing to do. Newman s Own Foundation was founded by the late actor Paul Newman to continue his philanthropic legacy and help make the world a better place. The Foundation turns all net profits and royalties from the sale of Newman s Own food and beverage products into charitable donations.

6 Started by 92Y and entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.

7 Friendly fundraising competitions Designed to rally your supporters to donate and fundraise in a big way Large grand prizes and weekly cash prizes to motivate your community Allows everyone involved to gain awareness, recognition and resources Keep what you raise, even if you don t win a grand prize Real time campaigns that help you learn how to master crowdfunding and peer-to-peer giving

8 More prizes than ever in our Holiday Challenge 1ST PLACE 5TH PLACE 9TH PLACE 2ND PLACE 6TH PLACE 10TH PLACE 3RD PLACE 7TH PLACE PLUS 4TH PLACE 8TH PLACE in weekly Bonus Challenges! 1ST PLACE 2ND PLACE 3RD PLACE

9 Tuesday, November 21st at 12pm ET Wednesday, January 3rd at 1:59:59pm ET $500,000 in total prizes $150,000 for first place 10 grand prize winners Over $100,000 in weekly Bonus Challenges

10 New in 2018: Complete control over the colors and logos on your page. Making sure your organization is front and center for your Holiday campaign. Our new layout has been optimized using data gathered through billions of dollars in donations from over 30 million individual donors. The new page design has already proven to increase fundraiser activation, social shares, and most importantly, total raised.

11 Our new page design has already improved fundraising across the site. Average # of Donations Average Raised Activation Rate

12 It takes about 30 seconds to donate and all online donors automatically receive an acknowledgement and receipt for their contribution via . Real-time, full access and ownership of donor reports, team member information, fundraising progress, etc. allows you to improve your campaign and messaging to your community. Amazing integration to social networks allows fundraisers and charities to share their page with everyone in the world with just the click of a button. You have full control over the content of your fundraising pages, and we re here to support you in every possible way. Use your unique Widget code to accept donations to your Challenge campaign from your charity s site. Supporters can quickly set up their own pages and start raising funds right away. Every individual has a personal fundraising page they re able to customize to tell their own Story, and all of the tools they need to share their page and raise so much money for your cause.

13 New tools that give you the power to see beyond the donation. Best-in-class post donate social share features help extend your brand reach further than ever. GoFundMe increased social shares over 20% using Social Amp and post donate social share and we ve brought those learnings to CrowdRise. Powerful donor acquisition: on average, 1 in 5 of those post donate social shares results in a new and unique donation for your charity.

14 Social Amp has already had an incredible impact on donor activity for fundraisers. 45% 1.5x 20% Clicks with Donation Intent Donor Shares Clicks with Sharing Intent

15 Community Engagement Personal, authentic, and on location pictures or videos are the best way to update passionate supporters. Introduce new stretch goals. JUST DO IT: Campaigns on CrowdRise raise 5.7x more when they use video updates (versus no updates). Coming soon - scheduled social posts.

16 On #GivingTuesday and throughout the Challenge, messaging will be the most crucial aspect of your campaign. Message about your campaign and ask everyone to donate. Leverage social media to spread the word and send lots of s to help drive donations. And we ll help ya out with a bunch of drafts along the way. Also be so good at thanking your donors that they ll tell 10 friends and 1 enemy about your campaign. You can thank them through your fundraiser on CrowdRise, send them a personalized or letter or pick up the phone and call.

17 Recruiting fundraisers (as opposed to just donors) turns a person who would ve been a one-time donor into someone who is reaching out to their own personal network on your behalf, extending your reach far beyond your own list. Leverage your community to join your team as fundraisers. Once signed up, they ll be able to customize their own pages and share the message of your cause with their personal networks, expanding your reach and bringing you new donors in the process.

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19 Recording of this webinar Download the slides Ask questions

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