Blended Gifts even in small development shops

Transcription

1 Blended Gifts even in small development shops A Key Component to Successfully Closing Complex Planned and Major Gifts Scott Lumpkin AFP Colorado -December 2016 Blended Gifts: In a Nutshell It s About Helping Donors Maximize their Philanthropy When Donors Maximize Their Philanthropy, Charities Receive Bigger Benefits 1

2 ? Why are there more and more conversations about blended gifts Scholarships FUNDRAISING GOALS Faculty Facilities Programs 2

3 Know Your Donor Philanthropic Financial Planning Personal and Family Two Ears, Two Eyes, One Mouth 3

4 How can your institution be more successful at getting larger gifts from your donors? Donors Institution Retirement worries Family concerns Skeptical Less loyal More data More choices Aggressive goals Decrease in government funding Short-term focus We need cash Transactional approach 4

5 A Successful Gift Fulfills an important charitable initiative Aligns with the donor s objectives Is funded with the best gift asset Uses appropriate gift types Meets donor expectations Overview Definitions, Background and Some History Elements for Success in Blended Gift Productivity Case Studies Where to Begin Mechanics Takeaways 5

6 Ground Rules Definitions Annual Fund: $1 to $24,999 Major Gift: $25,000 Major Gift Commitment: $25,000 ØOver 5 Years ($5,000/year) Endowments: $50,000 Current Minimum 5% Annual Payout Rate; $2,500/year Program Support Minimum Funding Likely to Rise Over Time Blended Gifts: Something Now Something Then Something Later 6

7 Annual/Major Major/Planned Planned/Major Something Now Something Then Something Later Pursuing Blended Gifts Current Giving Annual Gift Major Gift Pledge Lead Trust Deferred Giving Bequest IRA Designation CRT CGA A blended gift is one that has both current and deferred components. 7

8 Appropriate Gift Types CGA Outright Gift Life Income Gift Will Bequest The Basics of Life Income Gifts 8

9 Which current major donors might be willing to consider a bequest in their estate plans? Where We Are Now A Function of Where We ve Been Blended Gifts Have Arisen to Recent Prominence as a Confluence Primarily of Three Factors 1. Maturing Growth and Acceptance of Planned Giving 2. Asset Based Wealth 3. The Great Recession 9

10 Maturing Growth & Acceptance of Planned Giving Collaboration is Now Widely Recognized as: BEST PRACTICE Successful Blended Gifts Initiatives begin with Successfully Blended Planned and Major Gifts Programs Collaboration is Almost Always Key Asset Based Wealth Almost All Annual Fund Gifts Are Made From the Donor s Current Income Most Major Gifts Are Made From the Donor s Current and Near Term Income Most Planned Gifts Are Made From the Donor s Assets Sometimes Now (Outright Gift of Real Estate, Business, CLT) Most Often Through a Revocable or Irrevocable Future Commitment 10

11 How Donors Hold Their Wealth 9% 11% Personal Property 20% Corporate Stock Real Property 24% Cash 36% Bonds Wealth in the U.S. Net Worth and Number of Individuals >$100MM 14,500 $10 100MM 614,000 $5 10MM 1,161,000 $1 5 MM 11,427,000 Source: Credit Suisse, Global Wealth Databook

12 When Is It Good To Introduce Planned Giving: A Gift of Assets? When It Meets the Donor s Philanthropic Interests When It Meets the Charity s Priorities and Interests When It Adds a 0 or Two (ie 00 ), or More to the Gift Consideration 2009 and The Great Recession Can t Overstate the Impact on Philanthropy and Planned Giving Particularly Tough on MGO s Jumpstarted Planned Giving Collaboration Donors Still Wanted to Support Their Favorite Charities But Were Reluctant to Make New Major Gift Commitments 12

13 2009 and The Great Recession: Planned Giving Plummeting Consumer Confidence Plummeting Wealth MGO: There Are Many Ways to Make a Gift Commitment Now May Be a GREAT Time to Consider a Bequest or IRA Designation 2009 and The Great Recession: Planned Giving Plummeting Interest Rates Led To Sharp Drop in Most Technical Gift Plans Planned Giving Used to Be the Purview Primarily of Technicians Most PGO s Spent the Bulk of Their Time ON Complex Gifts Now 80% or More of Planned Gift Commitments Are Simple Bequests, Handled Well By Most MGO s 13

14 You don t need to be an expert You just need to be curious Mary 75 Years old Widow No Children $2 Million Estate Leaving Entire Estate for an Endowment $1,000 Annual Donor 14

15 Mary 75 Years old Widow No Children $2 Million Estate Leaving Entire Estate for an Endowment $1,000 Annual Donor Potential Blended Gift What Additional Facts Would You Want to Know? When Did She Plan the Bequest When Did She Inform You of the Bequest? What Are Her Assets and Financial Plans? Propose Establishing a $50,000 Endowment Now with a Gift Commitment of $10,000/year Over 5 Years Mary: Take 2 75 Years old Widow No Children $2 Million Estate Leaving Entire Estate for an Endowment $1,000 Annual Donor Potential Blended Gift What Additional Facts Would You Want to Know? When Did She Plan the Bequest When Did She Inform You of the Bequest? What Are Her Assets and Financial Plans? Propose Establishing a VIRTUAL Endowment Now with a Gift Commitment of $2,500/year 15

16 Mary Potential Blended Gift Sooo, How Will You Approach This Consideration With Mary? The We Would Like to See You Enjoy This Gift While You are Alive, Approach Propose Establishing Endowment Now with a Gift Commitment of $10,000/year Over 5 Years, OR Virtual Endowment With $2,500/year Mary Potential Blended Gift Sooo, How Will You Approach This Consideration With Mary? The Would YOU Like to Enjoy This Gift While You are Alive, Approach Permission Based Marketing Propose Establishing Endowment Now with a Gift Commitment of $10,000/year Over 5 Years, OR Virtual Endowment With $2,500/year 16

17 Bob 68 Years Old Married, 3 Children Wealthy Longtime Annual Fund Donor Making First Major Gift Ø $50,000 Endowment Ø Paid $30,000 Over 3 Years Spouse Supports Other Charities Bob 68 Years Old; Retired Married, 3 Children Wealthy Longtime Annual Fund Donor Making First Major Gift Ø $50,000 Endowment Ø Paid $30,000 Over 3 Years Spouse Supports Other Charities Potential Blended Gift What Additional Facts Would You Want to Know? How Is He Finding Retirement? What Are Her Assets and Financial Plans? Propose a CRT To Augment His Retirement Income and Further Fund His Endowment 17

18 Ruth and Jim 60 Years Old Married 38 Years Children and Grandchildren Longtime Annual Fund Donors Current Giving: $1,000/year, Annual Donors for 27 years Ruth and Jim 60 Years Old Married 38 Years Children and Grandchildren Longtime Annual Fund Donors Current Giving: $1,000/year, Annual Donors for 27 years Potential Blended Gift What Additional Facts Would You Want to Know? What Are Their Assets and Financial Plans? What Are Their Long-term Plans for Supporting the Charity? Propose A Bequest most Likely By Will 18

19 Know When To Make the Blended Ask So When Is It Right, or a Good Time to Make the Dual Ask for a Blended Gift? Two Rules of Thumb: 1) It USUALLY Works Best Sequentially Most of the Best Prospects for Blended Gifts Already Have One or the Other: A Major Outright Gift or a Planned Gift The Former, Donors With Major Gift Histories May Even Have a Planned Gift and Either Simply Have Never Informed the Charity, Never Been Asked, or It Hasn t Been Discussed Recently Know When To Make the Blended Ask So When Is It Right, or a Good Time to Make the Dual Ask for a Blended Gift Two Rules of Thumb: 2) If It Is an Uncomfortable or Contrived Conversation for YOU, Then It is Likely Not Going to Be Comfortable For The Donor Try To Put Yourself in Their Lives and Brains: How Would YOU Want To Be Approached? 19

20 Where to Begin? Where Do We Begin Most New Fundraising Initiatives? Review Your Portfolio for Prospects for Blended Gifts Its Good to Be Highly Selective at First Give Yourself the Best Chance for Success as You Learn To Start, Look For At Most 5-7 Potential Prospects Where to Begin? Planned Gift Portfolios Review Your Portfolio for Prospects for Blended Gifts Review for Capacity to Make a Major Gift Commitment Review for History of Major Gift Commitments Look for Those That Have a Planned Gift Commitment in Place for a Longer Time Look for Those with a Passion for a Current Major Gift Priority 20

21 Where to Begin? Major Gift Portfolios Review Your Portfolio for Prospects for Blended Gifts Review for Indicators of Planned Gift Propensity Legacy Society Members (The Best, Most Obvious Place to Look First) Loyalty Long History of Gifts, Most Likely Starting with Annual Fund Gifts High Asset Wealth (Not Just High Income) In the Planned Gift Life-Cycle Stage (55-65+) Past Responders to Planned Gift Marketing Where to Begin? Next Step: Internal Assemble your team (gift planner, major gift officer, institutional leaders, development leaders, finance) Determine institutional needs Decide what you are willing to fund with a deferred gift component Prepare for gift negotiation Be sure the proposal reflects gift planning s capabilities to help 21

22 SOLO VS. JOINT VISITS Blended Gifts Almost Always Require Collaboration Between Major and Planned Gifts Staff Should this Collaboration Always Mean Joint Visits? Different dynamics One-one versus two-on-one Listening versus informing/updating Sharing confidential information Trust: Remember? Follow Up Collaboration: PAPERWORK RESPONSIBILITIES Follow-up, Shared correspondence Elements of the Proposal Major Gifts: The Program Planned Gifts: The Gift Plans and Funding Elements of the Gift Agreement and Statement of Intent Major Gifts: The Gift Designation and Use, Current and Deferred The Funding Plans 22

23 Blended Gifts: Full Disclosure Most Blended Gifts Include a Planned Gift Element Most of These Planned Gift Elements are Deferred Gift Commitments; Most Typically a Simple Estate Commitment Designing the Gift Agreement for the Major Outright Gift Element Use Current Endowment Minimums Typically a Term of 5 Years Purview of Major Gift Officer Needs to Be Designed in Collaboration with Planned Gift Officer to Ensure Coordination with Planned Gift Element Blended Gifts: Full Disclosure Designing the Statement of Intent for the Planned Gift Element Endowment Minimums Are Likely to Rise Cascading Provisions Cy Pres language Collaborating on The Paperwork : Proposals and Gift Agreements MGO Oversees Programmatic Use Language PGO Oversees Funding Language 23

24 Takeaways Blended Gifts Represent a Big Opportunity for Incremental Fundraising Growth With a Highly Selective Prospect Base Prospects Should Be Assessed on a Case-by-Case Basis Collaboration is Key Between Planned and Major Gifts Elements of Shared Credit and Planned Gift Counting are Critical ØBlended Gift Donors Will be Among the Most Fulfilled and Happy Donors to Your Institution Takeaways Make an Action Plan Start With Your Portfolio Collaborate on Strategy and Plan Formation with a Planned or Major Gift Colleague Identify Institutional Priorities that Fit for Blended Gifts Set Reasonable Goals Get to Work!!! 24

25 Where to Begin Joint pipeline meetings Structure planned giving with an eye towards integration Encourage collaboration on ALL proposals for donors over a certain age Train around the negotiation of blended gifts Blended gifts are a team effort Blended Gifts: In a Nutshell It s About Ensuring Our Donors Know About All the Many Ways They May Make a Gift or Gift Commitment and Then Helping Them Make Those They Choose It s About Maximizing Our Donors Philanthropic Interests and the Impact They Can Have on Our Organizations 25