BRANDING THE COLLEGE INSIGHTS

Transcription

1 BRANDING THE COLLEGE INSIGHTS Interview responses from faculty, staff and students involved in the College of Agriculture, Food and Environment confirmed a strong shared belief and commitment to improving lives today and creating a sustainable future for tomorrow. Across varied fields and disciplines, there is a unifying commitment to service, bettering communities and improving lives. There is incredible pride and camaraderie throughout the college. People believe in the mission of the college, maintaining a determined and optimistic outlook for the future. We are so proud to be a part of our land grant which includes all 120 counties and touches the lives of all of the Commonwealth s citizens on a daily basis. Faculty (UK CAFE) offered smaller class sizes and a family atmosphere that made me feel right at home. Staff I value the work that happens across the state, addressing key issues that provide both opportunities and challenges for Kentucky families. Student I have a strong interest in decreasing the margin of world hunger, therefore I wanted to contribute to sustaining the world through majoring in Agriculture. Student CAFE AGCommunications Services 1

2 IT STARTS WITH US A common thread across UK CAFE is a connection to the foundations of life. In It Starts With Us, we are making a proud statement that stresses the importance of UK CAFE programs and contributions to a sustainable future for the Commonwealth and beyond. It says that we are a leader and an innovator. With Us speaks to a collaborative and inclusive environment. It takes ownership and responsibility for solving the big challenges we face across all UK CAFE fields of study while communicating the college as serviceoriented and supportive. College s Brand Values Collaborative Innovative Inclusive Proud Leaders Service-oriented Adaptive Supportive Unifying belief: We serve passionately. CAFE AGCommunications Services 2

3 Prospective Students Speak to Gen Z s self-reliant spirit by positioning UK CAFE as the starting point for their futures, emphasizing how they can make a difference in the world by pursuing this path. It starts with us is used in the context of your future starts with us. HOW WE CONNECT Alumni Current Students Emphasize the broader impact that agriculture, food and environment has on global society, and how they as UK CAFE alums are contributing to a sustainable future through their chosen paths. Use It starts with us as a CTA in the context of global solutions start with us. Appeal to the sense of community within UK CAFE by emphasizing the collective impact each class is making on building a sustainable future for the world. It starts with us in the context of us a sustainable future starts with us. CAFE AGCommunications Services 3

4 U SI NG THE ME SSAGE Three ways to use the message When combining the message with the UK lockups Tagline: Download the tagline at Sentence: Typeface is Mercury Display Italic. Allow at least a space ½ the depth of the interlocking UK logo between any of the lockups and the tagline. #ItStartsWithUs Hashtag The message can also be placed elsewhere on a design. Just be sure to include an official UK lockup. CAFE AGCommunications Services 4

5 USE IN PRINT MATERIALS Banners Brochures Folders CAFE AGCommunications Services 5

6 USE IN PRINT MATERIALS Informational Handouts Event flyers Add as the last sentence in a paragraph CAFE AGCommunications Services 6

7 USE IN SOCIAL MEDIA MOUNTAIN PROUD Field Day Place It starts with us within the text It starts with us October 1, 2016 Place the It starts with us inside a graphic Use #It starts with us UKagriculture At UKCAFE, it starts with us. Working you toward a meaningful career that impacts the future sustainability of our world is our #1 focus. CAFE AGCommunications Services 7

8 USE IN SOCIAL MEDIA Instagram profile Facebook profile Place It starts with us within the text Twitter profile CAFE AGCommunications Services 8