1/5. Ambassador s Guide

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1 1/5 Hi again, Ambassador of Barcelona. Thanks to all of you to be here. Now, we would like you to get involved and be the voice of our city. It s easy.

2 2/5 The Play Act Dance campaign portrays Barcelona as a city where festivals and live gatherings are the lifeblood of the music and cultural industry. The aim is to bring to value the Barcelona scene on an international stage, to promote the image of Barcelona as a capital of music, innovation, and business.

3 3/5 Download the video of the campaign in the format you prefer at Share it on Facebook, Instagram or Twitter using the hashtags #AlwaysBarcelona and #PlayActDanceBCN. Also, if you don t know feel like writing, in the next page you will find some suggestions.

4 4/5 POST SUGGESTIONS #PlayActDanceBCN #AlwaysBarcelona Did you know over 3,000 audio-visual productions are shot in Barcelona every year, between films, ads and video clips? The creative industry generates jobs and future opportunities in the city. Musical talent and technology in Barcelona take to the world stage with the Sónar Innovation Challenge. Universities, businesses and professionals are all involved. #AlwaysBarcelona #PlayActDanceBCN Young talent in the audio-visual sector discovers opportunities every year with the Sónar Innovation Challenge, the platform connecting universities, businesses and professionals. A diverse, vibrant and global city, which welcomes pioneers in musical innovation and from the creative industry, revitalising Barcelona s economic fabric. Music is part of our city s living culture, which embraces emerging talent and international creators. #AlwaysBarcelona #PlayActDanceBCN Barcelona gives talent a voice and provides the greatest stage, from musical innovation by emerging artists to an economic boost for the creative industries. Cultural and creative industries attract emerging talent and foster technological innovation. They also generate 100,000 jobs across Catalonia. We are a creative, global and welcoming city. Barcelona backs talent and audio-visual culture as one of the keys to its future, a collective project reaching every corner of the city. Pioneers from the music scene find the Sónar offers the strongest backing for creativity and the avant-garde, a leading festival in innovation and new technologies. Leading companies in the audio-visual world, pioneers in innovation and young talent rate Barcelona as the fourth most creative city in the world. The music industry generates nearly 80 million euros in Catalonia. With 50 festivals attracting 850,000 spectators, Barcelona backs the talent of creative artists from home and abroad. Spaces for innovation, theatres, art galleries, auditoriums and more. Barcelona stimulates a cultural ecosystem with options for everyone. Technology and innovation are two of the driving forces in Barcelona s economic development. Public and private entities are involved through platforms such as the Sónar Innovation Challenge. Barcelona is a school for new creators and a lab for innovative talent. Universities, brands and professionals all find the Sónar Innovation Challenge a great way to connect. We re a city which is proud of its emerging talent. Young creators who spread their wings and whose innovation and talent attract International attention. With over 3,000 film shoots every year, Barcelona is a vibrant city, buzzing with creativity and talent, generating future opportunities for young people in the city. Creative culture which goes beyond the screen. Innovation, technology, audio-visual and musical technology all generate opportunities for people living in the city. Barcelona is a school for new creators and a lab for innovative talent, a city with four music conservatories and 45 music schools. We re a city which is proud of its emerging talent. Young creators and innovative artists who spread their wings from our neighbourhoods and whose musical creativity attracts international attention. With 45 music schools and four music conservatories in the city, Barcelona attracts talent from home and abroad. We re backing tomorrow s figures today.

5 5/5 STAGE 1 RESULTS ALWAYS BARCELONA CAMPAIGN FEBRUARY 2018 So far, the campaign has reached more than 31 million people all over the world. Since the campaign was announced by the Mayor of Barcelona, Ada Colau, it has gained recognition across key national media. We want to keep up the momentum: this is why we would like your support once again.