Leadership for Sustainable Communities Attract and Retain Business Cohorts

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1 Leadership for Sustainable Communities Attract and Retain Business Cohorts A Freeport-McMoRan Foundation and ASU Lodestar Center for Philanthropy and Nonprofit Innovation Initiative Partnership

LSC Cohort Leaders Bisbee, AZ Graham Co.

of International Sonoran Desert Alliance

-Tourism Manager at Bisbee Visitor Center Joe

for Graham County Green Valley/Sahuarita, AZ

2 LSC Cohort Leaders Bisbee, AZ Graham Co., AZ Ajo, AZ Aaron Cooper - Executive Director of International Sonoran Desert Alliance Greenlee Co, AZ Miami- Globe, AZ Jennifer Luria -Tourism Manager at Bisbee Visitor Center Joe Goodman- County Planning and Zoning Director for Graham County Green Valley/Sahuarita, AZ Victor Gonzales Economic Development Director for the Town of Sahuarita

3 Ajo, Arizona

4 GOAL: Increased number of businesses developed, attracted and/or retained

6 THE USUAL s u s p e c t s

10 smbc.com

11 How often do you shop in Ajo? Seldom/ Never 2% Other 4% How often do you shop outside of Ajo? Monthly 11% Daily 23% Seldom/ Never 8% Other 7% Daily 1% Weekly 20% Weekly 60% How Often do you shop online? Seldom/ Never 28% Other 9% Daily 4% Weekly 22% Monthly 64% Monthly 37%

12 Seldom/ Never 33% How often do you eat out? Other 6% Daily 3% Weekly 36% If there were more restaurants, how often would you go out? Monthly 37% Same 28% Less 3% More 69%

% of Respondants Listing Purpose % of Respondants Using

90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Copper News

86% 35% 68% 59% 11% What most influences purchasing?

13 % of Respondants Listing Purpose % of Respondants Using Source How do you get your Ajo information? 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Copper News Bulletin Boards Word of Mouth Social Media Clubs Series1 86% 35% 68% 59% 11% What most influences purchasing? Convenience 20% Grown/ Made Locally 7% Price 26% 80% 60% 40% What makes you go to the city? Quality 37% 20% 0% Personal Groceries Entertainment Medical Appts. Shopping Series1 71% 60% 58% 70%

16 BUSINESS OWNER SURVEY Best Year for Business: 2016 (30%) Worst Year for Business: 2015 (21%) More than half of Respondents Source 30% or Less of their supplies locally 79% would source more locally if it were available How can we help you? #1 Digital Marketing/Marketing Help #2 Access to Capital ACTION PLAN Packaged results with analysis from customer survey Packaging Potential around unmet needs of businesses and consumers Access to One-on-One Marketing assistance Combination of low-interest, flexible revolving loans, business saving IDAs and business stimulation forgivable loans

18 Aaron Cooper International Sonoran Desert Alliance Ajo, AZ

19 Graham County, Arizona

20 Bisbee, Arizona

21 Cohort Members Richard Marsh Jen Luria Ryan Bruce Julia Kirk Carol Loy David Smith Serena Casey Alison Williams Tina Rabey Larry Catten Amanda Hetro Doug Dunn Etta Kralovec Seth Polley Community Outcome increase number of businesses developed, attracted and/or retained c o h o r t

22 Where we started - Phase 1 Do we have an inventory of our assets? Do we have a contact to get this info if someone is asking? Can this information be accessed in a hour time frame? Are we ready to share this info with potential investors/entrepreneurs for recruitment? What type of community do we want to be? What do we have? Bisbee offers a sense of place to live and invest in Identify an industry that we want and what we don t want Make sure these ideas don t sit on a shelf - make it happen c o h o r t

23 What info is already out there Arizona Commerce Authority - azcommerce.com recruit out-of-state companies to expand their operations in Arizona; work with existing companies to grow their business in Arizona and beyond; and partner with entrepreneurs and companies large and small to create new jobs and businesses in targeted industries. Bisbee s Community Profile - update AZ Commerce Authority Arizona Office of Tourism Arizona Office of Film and Digital Media c o h o r t

24 Phase 2 Economic Development Strategy for Bisbee - by Doug Dunn Group agreed upon Goal#2 Increase job opportunities. Grow the economy throughbusiness retention and expansion. Idea formed to create a package Bisbee, Open for Business that can be sold/marketed to business entrepreneurs This outcome is important to the city and is included in the 2 year strategic plan c o h o r t

25 Bisbee, Open for Business Package List of assets Resources Quality of life How to start a business inbisbee Tax information in regards tobusiness Housing availability /cost International border Airport High tech incubator Film industry Tech business capabilities Relocation information c o h o r t

26 Tech Package Fiber optic capabilities Office space available (lease /own) High tech incubator space for startups Market to high tech industries in CA and WA c o h o r t

27 Film Package Film history in the area Film friendly town with everyone onboard Film opportunities in Bisbee List of resources available Tax incentives - State, County, City Permits and protocol Sound stage - create aspace Work with Arizona Office of Film and Digital Media Market to film industry location scouts c o h o r t

28 Timeline Currently culminating all the information and components Organize the information Design a sharp looking package - pdf, usb, printed piece Develop a marketing strategy to get the package out there Accessible through our city websites withlinks, downloads Create a budget for design, printing, marketing FY18 Budget (film office and economic development) Continue adding to the package as needed Dec 2017 goal! c o h o r t

29 Questions and Feedback We d love to hear from you on this package that we are developing. Questions and comments can besent to: Jen Luria jluria@discoverbisbee. com Thank you for your support! c o h o r t

30 Green Valley/Sahuarita

31 Thank You! The ASU Lodestar Center would like to thank you for participating in this training. We would invite you to consider other offerings of the center for your board, volunteers and staff. Check out these offerings and other information on our website: lodestar.asu.edu/ -20 -

Chapter 5 Planning for a Diversified Economy 5 1

Chapter 5 Planning for a Diversified Economy Introduction The Planning for a Diversified Economy chapter will identify existing job opportunities in Prescott, strengths for attracting or retaining businesses