FUNDRAISING TOOLKIT. Pat s Run is a fundraiser for the

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1 FUNDRAISING TOOLKIT Pat s Run is a fundraiser for the

We know you may need to recruit a few different donors to reach that goal, and we want you to have the tools you need to educate them about where their money is going.

2 WELCOME Dear Fundraiser, Thank you for registering to participate in the 14th Annual Pat s Run! This year, we re asking our participants to set up individual fundraising pages and to each raise $100 or more to support the mission of the Pat Tillman Foundation. We know you may need to recruit a few different donors to reach that goal, and we want you to have the tools you need to educate them about where their money is going. This fundraising kit will provide answers to some questions you may hear. It will also provide you with instructions on how to set up your Crowdrise fundraising page, as well as sample messaging and social media strategies to recruit support from your family and friends. If you have the time and energy to commit to this $100 goal, it will have a significant impact on the lives of the more than 500 Tillman Scholars who embody Pat s legacy of service, learning, and action. Thank you for your support! Marie Tillman President & Co-Founder Pat Tillman Foundation

3 OUR MISSION WHAT ARE YOU RUNNING FOR? Pat s Run raises money for the Pat Tillman Foundation. Our mission is to unite and empower remarkable military veterans and spouses as the next generation of public and private sector leaders committed to service beyond self.. The vision of the Pat Tillman Foundation is to help develop the next generation of American public and private sector leaders committed to an idea or cause. WHO WAS PAT TILLMAN? Pat was a professional football player who walked away from a big-money NFL contract to enlist in the U.S. Army in the wake of 9/11. In April 2004, he died serving with the 75th Ranger Regiment in Afghanistan, and his memory lives on today through the work of the Pat Tillman Foundation. WHAT IS THE PAT TILLMAN FOUNDATION? Family and friends established the Pat Tillman Foundation following Pat s death in April Founded in 2008, the Tillman Scholars Program supports activeduty service members, veterans and their spouses with academic scholarships, a national network and professional development opportunities, so they are empowered to make an impact at home and around the world. WHO ARE THE TILLMAN SCHOLARS? Tillman Scholars are a select group of service members, veterans and military spouses to whom the foundation grants academic scholarships so they can pursue their dreams of continued service both in and out of uniform. These scholars are creating positive change in the fields of medicine, law, business, education, the arts and more. WHAT DOES THAT HAVE TO DO WITH PAT TILLMAN? Pat s greatest legacy is a commitment to service, learning and action. These scholars are the living embodiment of those principles leaders who will go out and change the world. That s why your support of these scholars is not a gift, but an investment in our country and communities.

To get started, visit the link below and click SET UP YOUR FUNDRAISER button.

4 FUNDRAISING HOW TO SET UP A FUNDRAISING PAGE You can set up a fundraising page for Pat s Run in just a few easy steps. Every donation you gather will help Tillman Scholars achieve their dreams to further their education and continue their service. To get started, visit the link below and click SET UP YOUR FUNDRAISER button. Choose to either JOIN A TEAM or START YOUR OWN FUNDRAISER, complete the required information, and follow the prompts to create your personal fundraising page. Each fundraiser will receive a custom URL for their individual fundraising page. HERE ARE SOME TIPS THAT CAN HELP YOU FUNDRAISE MORE EFFECTIVELY: PERSONALIZE YOUR STORY. People give to the story involved with the cause. The more they connect with your story, the more likely it is that they will make a donation. Hook them in and tell them why you re running Pat s Run with your own words, pictures or even videos. If you re inspired by Pat s story, or the story of a particular Tillman Scholar, feel free to share their stories by adding one of our YouTube videos to your page. See pattillmanfnd to choose from a selection. You can edit your page by selecting the EDIT FUNDRAISER tab and utilize the MANAGE CAMPAIGN tab to access social messaging tools to share your fundraiser with your friends and family. ADOPT A DIVERSE APPROACH AND MESSAGE LIKE CRAZY Personalized, direct messages work best when it comes to driving donations, but it s important to use every available channel to share the impact your fundraising has on Pat Tillman Foundation s mission. Give your donors a creative reason to donate now (or donate again). It can be as simple as cooking dinner for the next person to give $200 or doing their laundry for a week. Providing tangible points of reference can help motivate donors and make your fundraising campaign relatable. Have fun with it and be sure to make time to enjoy this rewarding process. PERSONALIZE YOUR THANK-YOU TO DONORS. An immediate thank you goes a long way. Customize the text that appears in your automatic thank you when someone makes a donation to your page. In your messaging, encourage them to check back on your fundraising progress as you attempt to reach your goal. HAVE A PRESENCE ON SOCIAL MEDIA Use Facebook and Twitter to update people about your training. Don t forget about Instagram and Snapchat as new ways to share content with your followers. Celebrate milestones, show your blistered toes, or share your new training playlist. Remember, not every post needs to include an ask. SHARE YOUR FUNDRAISER! It can be daunting figuring out where to start asking for donations. The easiest places to start are your social networks and your friends. Copy the link to your page and paste it into s, Facebook and Twitter to send it out. It s not just about mass blasts, though. It s the personal s and calls that really make a difference. Try calling just five people to start!

BENEFITS AND INCENTIVES FUNDRAISING PRIZES & BENEFITS Each year, we can t fulfill our mission without the continued generosity of supporters like you.

5 BENEFITS AND INCENTIVES FUNDRAISING PRIZES & BENEFITS Each year, we can t fulfill our mission without the continued generosity of supporters like you. Through the generous support of donors nationwide combined with proceeds generated at Pat s Run, Pat Tillman Foundation has invested over $15 million in educational support and resources for Tillman Scholars - military veterans and spouses - committed to a life of service in and out of uniform. For the 14th Annual Pat s Run, we anticipate more than 30,000 participants in Tempe and thousands more at Tillman Honor Runs in 30+ other cities nationwide. No matter where you choose to run, you can help make this Pat s Run most meaningful one to date with a pledge to raise a minimum of $100 by April 21, Sign up as a Pat s Run fundraiser during registration and earn unique gear and race-day benefits while directly raising scholarship funds for Tillman Scholars, helping them carry on Pat s legacy of service to others. Your contribution will directly support hundreds of Tillman Scholars as they study to become our nation s next leaders. FUNDRAISING INCENTIVES Highest Fundraiser: Framed Arizona State University Pat Tillman 42 Game Issued Salute to Service Jersey 2nd Highest Fundraiser: Bose Camouflage Headphones 3rd Highest Fundraiser: Custom Framed Pat Tillman Poster Fundraising Thresholds for Total Raised: $100: $10 off registration entry code for Pat s Run 2019 $500: $25 off registration entry code for Pat s Run 2019 and Limited Edition Pints for Pat #42 Guinness Pint Glass $1,000: Free registration entry code for Pat s Run 2019, pass for you and a guest for the VIP Reception (held the night before Pat s Run 2018) and to the VIP Hospitality Tent (on race day 2018), and Limited Edition Pints for Pat #42 Guinness Pint Glass *Pint glasses will not be shipped and must be picked up in Arizona at Pat Tillman Foundation s Tempe Offices located at Old Main, 400 E Tyler Mall, Tempe, AZ, SAMPLE Hi, Friends: As you may know, I ve signed up to participate in the 14th Annual Pat s Run this April 21st an event which honors the memory of Pat Tillman while raising scholarships for the Tillman Scholars carrying forward his legacy. The Tillman Scholars are a select group of group of service members, veterans and military spouses to whom the foundation grants academic scholarships to pursue their dreams of continued service both in and out of uniform. They are creating positive change in the fields of medicine, law, business, education, the arts and more. This year, I ve pledged to raise $ to support the Tillman Scholars. Can you help me reach that goal? Please visit my personal fundraising page at [insert custom URL from your fundraising page]. Remember, supporting these future leaders is more than a donation it s an investment in our country and communities. Thanks for your support! [your name] P.S. To learn more about the Pat Tillman Foundation and the Tillman Scholars, visit PatTillmanFoundation.org

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