CHAPTER SUCCESS GUIDE TABLE OF CONTENTS

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2 CHAPTER SUCCESS GUIDE TABLE OF CONTENTS Welcome Letter... 1 About DECA... 2 What is DECA?... 2 DECA's Mission and Values... 2 DECA's Guiding Principles... 2 DECA Facts... 3 Contact Information... 5 State Management Team... 5 Website Address... 5 Twitter and Facebook Address... 6 State Office... 6 Board of Trustees... 6 National Office... 6 Key National Contacts... 7 DECA Images Contact Information... 7 State Officer Team... 8 State Officer Contact Information... 8 State Officer Biographies... 9 Running for State Office Running for Executive Office DECA Knowledge Test Social Media Calendar Key Deadlines Complete Calendar... 14

3 Membership Information Frequently Asked Questions About Membership New and Reactivated Chapters Theme for the Year DECA Guide Be A Hero: The Ultimate Advisor Guidebook...22 National Membership Campaign Programs DECA Month Global Entrepreneurship Week Special Recognition Awards Scholarships National Scholarships Conferences Competitive Events Competitive Events Outline Competitive Event Information Competitive Events Update Table of Events Summary Online Events Challenges Dress Code Code of Conduct Policies Oregon DECA Chapter Registration/Membership/Payment Policy Governance Consitution Bylaws... 40

4 WELCOME LETTER Hello Oregon DECA! As the summer comes to a close your state officer team looks forward to the upcoming DECA filled year. They have been working very hard to make sure that the Oregon DECA season is the best it can be! To begin the DECA season with a bang, member recruitment and chapter team building should take place during September and October. Additionally, mark your calendars and plan to join us on October 29 th & 30 th at the Oregon Leadership Institute (OLI) in Bend. Here, DECA members will join other CTSOs in a round of workshops and leadership training. Members will also have the opportunity to connect and network with students and business professionals from all over Oregon. Then DECA month (November) arrives with the DECA Campaigns and multiple conferences and events to encourage member engagement! Your chapter will have the opportunity to travel to the Western Region Leadership Conference (WRLC) in Phoenix, Arizona from November 16 th to the 19 th. This year, your state officer team is dedicated to hosting a District Skills Competition in each respective district! These district competitions will take place sometime between November and January, and are an excellent way to prepare for the Oregon State Career Development Conference! Then, after several months of infusing your members with the possibilities of being limitless on February 11 th, 12 th and 13 th, they will be electrified with the Oregon DECA State Career Development Conference (SCDC)! More than 850 Oregon DECA members will attend SCDC and compete with fellow members to steal the spotlight and represent Oregon the International DECA Career Development Conference (ICDC) in Atlanta, Georgia! April 21 st -24 th is the grand finale to the DECA season, the brightest lights and biggest stage, the International Career Development Conference! ICDC is filled with competitions, leadership workshops, and the incredible chance to network and connect with DECA members and professionals from around the world! The Oregon DECA State Officer Team is devoted to making Oregon DECA grow as much as possible this year and ensuring that we meet all of the members needs. We look forward to meeting the members at chapter visits and conferences! Remember to engage with Oregon DECA on social media as we are striving to remain in touch with you throughout the year. Together, we will make Oregon DECA s year the best one yet! - Oregon DECA State Officers PAGE

5 ABOUT DECA WHAT IS DECA? Founded in 1946, DECA is a 501(c)(3) not-for-profit student organization with more than 190,000 high school members, 4,500 advisors, and 15,000 postsecondary collegiate division members around the world. The student members of DECA are smart, dedicated individuals already actively involved in preparing for successful careers in marketing, finance, hospitality and management. Oregon DECA is a member association of National DECA with over 1,100 members. DECA'S MISSION AND VALUES Mission Statement: DECA s mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management. Values: DECA s core values and attributes are competence, innovation, integrity and teamwork. These values are central to DECA s mission and purpose in classrooms around the world. DECA'S GUIDING PRINCIPLES DECA s eight guiding principles are organized around the organization s emblem, the DECA Diamond. The inner four points of the DECA Diamond represent the guiding principles which address the purpose of DECA s comprehensive learning program: Integrates into Classroom Instruction Applies Learning Connects to Business Promotes Competition The outer four points of the DECA Diamond address the results of DECA s comprehensive learning program. DECA prepares the next generation to be: Academically Prepared Community Oriented Professionally Responsible Experienced Leaders 2 PAGE

6 Descriptor: DECA s mission and guiding principles are concisely described by its official descriptor. DECA Inc. encourages the use of the descriptor in written documents such as press releases, Web sites, fliers and brochures. The descriptor reads: DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. DECA enhances the co-curricular education of members through a comprehensive learning program that integrates into classroom instruction, applies learning, connects to business and promotes competition. DECA s activities assist in the development of academically prepared, community oriented, professionally responsible, experienced leaders. DECA Inc. is as 501(c)(3) not-for-profit student organization with more than 220,000 members in all 50 U.S. states, the District of Columbia, Canada, China, Germany, Guam, Hong Kong, Korea, Mexico and Puerto Rico. The United States Congress, The United States Department of Education and state, district and international departments of education authorize DECA s programs. For more information, visit DECA FACTS Governance: DECA Inc. is a 501(c)(3), not-for-profit corporation headquartered in Reston, Virginia. It was founded in Purposes: DECA Inc. has three primary purposes: to assist state/provincial associations in the growth and development of DECA; to further develop education in marketing and distribution which will contribute to occupational competence; and to promote understanding and appreciation for the responsibilities of citizenship in our free, competitive, enterprise system. Membership: DECA has chartered state associations in all 50 states, as well as members in the District of Columbia, the Canadian provinces of Manitoba and Ontario, China, Germany, Guam, Hong Kong, Korea, Mexico and Puerto Rico. Student membership includes over 190,000 high school members in 3,500 schools, as well as over 15,000 members attending over 200 colleges and universities in Collegiate DECA. 3 PAGE

7 Emblem: DECA s official emblem is the DECA Diamond. Mission Statement: DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management. Tag Line and Identifier: DECA no longer uses a tagline or identifier. DECA should be described using its mission statement. Color: DECA s official color is blue. Executive Director: Paul A. Wardinski Regions of DECA: Western Region (13 states plus Guam) Central Region (13 states and Manitoba, Canada) North Atlantic Region (12 states, the District of Columbia, and Ontario, Canada) Southern Region (12 states, Puerto Rico and the Virgin Islands) Divisions of DECA: High School Division, Collegiate Division, Alumni Division and Professional Division. 4 PAGE

8 STATE MANAGEMENT TEAM Oregon DECA State Advisor Laura Nelson Phone: (503) Fax: (971) CONTACT INFORMATION Oregon DECA Executive Director Brycen Woodley Phone: (503) Fax: (971) Oregon DECA Senior Director Ryan Underwood Phone: (918) Fax: (971) Oregon DECA State Officer Coach Karissa McDowell Phone: (541) Fax: (971) Oregon DECA Registration Manager Ed Trang Phone: (480) Fax: (971) WEBSITE ADDRESS Oregon DECA: National DECA: 5 PAGE

9 TWITTER AND FACEBOOK ADDRESS Twitter: Instagram: Facebook: Snapchat: STATE OFFICE Oregon DECA State Office P.O. Box 912 Jacksonville, OR Fax: (971) Main Line: Web: BOARD OF TRUSTEES Heather Baldwin Board Chair Westview High School Mike Gump Horizon Christian School Brent Leong Secretary/Treasurer Oregon City High School Nat Ellis Klamath Union High School Greg Fisher Thurston High School Brian Josephson State Officer Representative John Dixon South Salem High School Brycen Woodley Executive Director Bob Reinhardt Industry Representative Ron Dodge Oregon Department of Education NATIONAL OFFICE DECA Inc Association Drive Reston, VA T (703) F (703) info@deca.org 6 PAGE

10 KEY NATIONAL CONTACTS Christopher Young Director, High School Division Michael Mount Membership Manager DECA IMAGES CONTACT INFORMATION DECA IMAGES 1908 Association Drive Reston, VA Phone: Fax: Jackie Crichton Customer Service Representative 7 PAGE

11 STATE OFFICER TEAM STATE OFFICER CONTACT INFORMATION Brian Josephson, South Medford High School, Rosie Converse State President Akhila Kandaswamy, Westview High School, Advisor: Heather Baldwin Vice President of Communications Trent Rabe, Henley High School, Advisor: Luke Ovgard Vice President of Public Relations Daniel Chen, Westview High School, Advisor: Heather Baldwin District I Vice President d1vp@oregondeca.org Patrick Davis, Bend Senior High School, Advisor: Kristen Torkelson District II Vice President d2vp@oregondeca.org Dhrushil Patel, Henley High School, Advisor: Luke Ovgard District III Vice President d3vp@oregondeca.org 8 PAGE

12 STATE OFFICER BIOGRAPHIES Brian Josephson President Brian Josephson is a senior at South Medford High School in Medford, Oregon. Brian joined DECA his freshman year after attending South Medford's club showcase. Brian liked the idea of a student organization for business and marketing and he was eager to join. As a member, Brian joined his chapter s leadership team. Leading his chapter gave him the confidence to run for the District Three Vice President in the school year. Brian has continued his growth in DECA by attending several local competitions where he gained the experience to win at SCDC. Brian attended ICDC 2017 competing in Restaurant Food Service Marketing. In the future, Brian hopes to attend the University of Chicago to earn a Bachelor s Degree in Economics. After receiving his undergraduate degree, he hopes to further his education by studying for a Master of Public Policy and a Juris Doctor. Brian plans to become an attorney. Brian has discovered that DECA offers many opportunities that help students like him to achieve the same career goals. Brian is excited to encourage other members of Oregon DECA to make the most of their opportunities as the President of Oregon DECA. Akhila Kandaswamy Vice President of Communications Akhila Kandaswamy is honored to be serving as Oregon DECA s Vice President of Communications and representing Westview High School as a senior. Akhila has been a DECA member since her freshman year, during which she placed 4th in Personal Finance Literacy. In 2016, Akhila qualified for and attended ICDC in Nashville. She also double qualified in FTDM and PFL for ICDC 2017 in Anaheim, CA. Along with DECA, Akhila is active participant in many school organizations including Model United Nations where she has served as a committee chair, Speech and Debate, PAWS, and Amnesty International where she is the founder and president. Additionally, she is an avid volunteer at the Oregon Humane Society, Legacy hospitals, and the Oregon National Primate Research Center where she mentors fifth grade students. Akhila has greatly benefited from her experiences as a DECA member and has been able to utilize them to work at a Portland, OR startup called Collexion. Along with this, Akhila has been able to work directly with corporate managers and directors at the Oregon Humane Society to increase outreach to youth through smartphone activities. Akhila hopes to further employ her DECA knowledge in the future by opening her own law firm or veterinary clinic. Akhila is excited to serve and see what the year ahead has in store for the future of Oregon DECA and its members! 9 PAGE

13 Trent Rabe Vice President of Public Relations As an incoming Junior at Henley High School, Trent Rabe is currently serving as the Vice President of Public Relations on the Oregon DECA State Officer Team. He is the youngest of the current officers, being a full year behind all of the others. Despite young age, Trent is a State Officer and has been a finalist at SCDC, as well as being awarded many ribbons at local competitions. Trent is one of three officers from District III. He has plans to attend college after high school, though he is still undecided as to where. His hopes are to own his own Biomedical Engineering business, one that specializes in designing less intrusive and more efficient implants. The goal of this business will be to make implants more accessible for people who cannot undergo major surgery, such as small children and the elderly. DECA members all over the world have inspired me in ways that no one else could. I am the person that I am today because of DECA. Daniel Chen District I Vice President Daniel Chen is thrilled to be your District I Vice President as a senior at Westview High School. This is his second year as a member of Oregon DECA and is looking forward to his third. He qualified for ICDC 2016 in Nashville and was a double qualifier to ICDC 2017 in Anaheim. In addition to DECA, Daniel is involved many other extracurriculars. He is the president of Westview s HOSA and treasurer of the Japanese National Honors Society. He has participated in Speech and Debate, FIRST Robotics, and Oregon Model United Nations. Daniel is also a referee for the U.S. Soccer Federation and an active volunteer at Providence Hospital. Daniel would like to major in business or pre-medicine and hopes to attain an MBA or MD in the future. Whether you are attending for the first year, or returning for your fourth, Daniel wants to make this year an enjoyable and memorable one. He believes DECA offers lifetime skills not taught in classes, and hopes more people come to understand that DECA is beyond a high school activity. Daniel envisions an Oregon DECA with members eager to become leaders and is excited to connect with every one of you. 10 PAGE

14 Patrick Davis District II Vice President Patrick Davis is a senior at Bend Senior High School. Patrick has been an Oregon DECA member since his freshman year. From his first day as a member, Patrick set a goal to one day represent Oregon DECA as a state officer. He achieved his goal and is now serving his second term as a state officer. Patrick placed first in Fashion Promotion Plan at 2016's SCDC and qualified to compete at ICDC Patrick was also a competitor at ICDC 2017 in Anaheim, California. As well as being an active member in DECA, Patrick is also an active team player for Bend Senior's sports programs. Patrick plays for the varsity football team, the wrestling team, and the baseball team throughout the school year. Prior to the election on the Oregon DECA State Officer team, Patrick served as his chapter s Outreach Director. When asked why he joined DECA and how he has contributed, Patrick s response was: I joined DECA because a girl I thought was cute was in it. However, after attending SCDC I fell in love with DECA. The organization has given me some great tools and experiences and I want to be able to share these opportunities with as many people as possible. Patrick is thrilled to be the District II Vice President and can't wait to share his experience with members across Oregon. Dhrushil Patel District III Vice President Dhru Patel is thrilled to serve Oregon DECA as a two-time state officer. Dhru is a senior this year at Henley High School, and three year DECA member. In his first year, Dhru discovered his competitive edge at local competitions and never turned back. Dhru has had the honor of attending the Emerging Leader Summit, speaking at the Western Region Leadership Conference, facilitating workshops at the Oregon Leadership Institute and attending the International Career Development Conference twice, representing Oregon DECA as a competitor in Travel and Tourism Team Decision Making. Along with DECA, Dhru participates in several extra-curricular activities and organizations. Dhru is one of the four presidents of Henley High Leadership and actively participates in Honor Society, HOSA, YEBW, NSHSS, and NASC. Dhru is college bound, where he plans to study for his MD and MBA degrees, to one day become an anesthesiologist. When asked why he joined DECA and how he believes members are influenced by DECA, Dhru s response was: I took great interest in DECA as a freshman, because of the awesome trips and conference DECA members were able to attend. Who doesn t want to spent a week in Orlando? I have chosen to dedicate myself to DECA because I believe DECA provides students with the opportunity to make lasting connections, develop as leaders, and train to become innovative leaders in their future professions. Dhru Patel is ready to enhance every Oregon DECA member s experience and lead Oregon DECA. 11 PAGE

15 RUNNING FOR STATE OFFICE Students interested in running for State Office can download the State Officer Candidate Packet at the following address: RUNNING FOR EXECUTIVE OFFICE Anyone running for Executive Office must be a current State Officer. Students interested in running for Executive Office can download the Executive Council Officer Candidate Packet at the following address: DECA KNOWLEDGE TEST The DECA Knowledge Test is a central part of the State Officer candidate application process and must be taken by all students wishing to be elected to a position. The test serves as a valuable indicator of knowledge of the DECA world which ensures that only informed, committed students are elected to state office. The DECA Knowledge Test is a comprehensive exam covering several critical areas of the state and international levels of DECA. The test is updated every year and traditionally contains questions related to topics such as competitive events, important people and events in the DECA world, and DECA's history, branding, and guiding principles. Accompanying the Knowledge Test is a study guide that serves as a valuable study resource for the exam. Students wishing to excel on the DECA Knowledge Test are strongly encouraged to use the study guide as their primary study resource, but are also encouraged to research other information sources, including the state and international DECA websites. 12 PAGE

16 OREGON DECA IS ON SOCIAL MEDIA SOCIAL MEDIA Oregon DECA is on Twitter ( where we regularly post quick updates and announcements about events, activities, programs, and key accomplishments. Because twitter updates are limited to 140 characters these postings are brief and often written in a more casual style in keeping with the intended style and format of Twitter. Visit us on Twitter and sign up to follow Oregon DECA to stay up to date on what s new and happening with Oregon DECA! Oregon DECA is on Facebook ( where we post more detailed updates, pictures, and videos that allow us to report on key accomplishments, events, activities, chapter accomplishments, and more. The Oregon DECA State Officer Team uses the Facebook Page to post pictures, updates, and information about their Program of Work. Oregon DECA members are also able to leave comments, share information, and more. Visit us on Facebook and become a fan of Oregon DECA! Oregon DECA has a YouTube Page ( where we post videos that show our accomplishments, promote upcoming events, and present information about our programs and initiatives. We also post vlogs (video blog) from each conference our State Officers attend. Visit us on YouTube to see some exciting videos and vlogs! Oregon DECA is on Instagram. Follow us at oregon_deca. Here we post photo updates about current happenings in Oregon DECA. Oregon DECA is now on Snapchat You can follow up for story updates during conferences and state officer meetings. 13 PAGE

17 CALENDAR KEY DEADLINES November 15: December 1: January 15: January 16: Initial Membership Roster and Dues Deadline Membership Campaign Deadline Deadline for National DECA Honorary Life Membership Award and Outstanding Service Awards Executive Council Officer Candidate Notification Deadline Final Deadline for Written Events for SCDC by 4:00PM SCDC 2018 Registration SCDC 2018 Hotel Registration Deadline DECA Membership Deadline for Eligibility for SCDC State Officer Candidate Forms Due by 5:00 PM February 20: Intent to Compete forms due for SCDC Competitive Event Finishers (Top 15 Finishers in ALL events must report their intent to compete at ICDC) by 5:00 PM LDA, SMI, and Voting Delegate Applications Due by 5:00 p.m. February 23: Notification of Drop-Down for ICDC (List of students eligible to compete at ICDC sent to chapters) by 5:00 PM ICDC Intent to Compete Forms Due by 5:00 p.m. for SCDC Competitive Event Finishers Deposit Due by 5:00 p.m. March 1: HS Additions Rosters Due (Last Eligibility for ICDC Competitors) Advocacy Campaign Due ICDC Forms (including registration worksheet and rooming list) and Deposit Due March 5: DECA Corporate Scholarship Applications for Advisors Must be Postmarked March 30: Balance Due Deadline for ICDC by 5:00 p.m. COMPLETE CALENDAR DATE ACTIVITY LOCATION June DECA Train the Trainer Certification Course DECA Inc., Reston, VA June DECA AMPED Charlotte, NC July 9-11 DECA Emerging Leader Summit 2017 For both Chapter and State Officer Teams DECA Inc., Reston VA August 4-6 Summer Leadership Retreat Salem, OR August 21 Piper Jaffray Taking Stock with Teens Fall Survey Begins Local Chapters September 5 DECA Stock Market Game - Begins Local Chapters 14 PAGE

18 September 14 Oregon DECA Board of Trustees Meeting Portland, OR September 15 Oregon Advisor Conference Portland, OR September 20 Hotel Registration for Oregon Leadership Institute (OLI) Due Hotel registration sent directly to the Riverhouse Hotel Bend, OR Note that conference registration has a separate due date September 27 Deadline for Conference Registration for Oregon Leadership Institute (OLI) Conference registration due CTSO Events Note that hotel registration has a separate due date October 6-9 MBAResearch Conclave Vancouver, WA October 24 Virtual Business Challenge Round 1 begins Local Chapters October State Officer Planning Meeting Riverhouse (Bend, OR) October Oregon Leadership Institute Riverhouse (Bend, OR) November 1-30 DECA Month Local Chapters November 3 Virtual Business Challenge Round 1 Ends Local Chapters November Innovations and Entrepreneurship Conference and The Ultimate DECA Power Trip Philadelphia, PA November 13 DECA Idea Challenge 2017 begins DECA Inc., Reston, VA November Global Entrepreneurship Week Local Chapters November 15 Initial Membership Roster and Dues deadline DECA Inc., Reston, VA November Western Region Leadership Conference Phoenix, AZ November 20 DECA Idea Challenge 2017 Entries Due DECA Inc., Reston, VA November 29 December 2 New York Experience Conference I New York City, NY December 1 Community Service Campaign Due DECA Inc., Reston, VA December 1 Global Entrepreneurship Week Campaign Due DECA Inc., Reston, VA December 1 Membership Campaign Due DECA Inc., Reston, VA December 1 Promotional Campaign Due DECA Inc., Reston, VA December 1 National Officer Candidate Notification Deadline Any OR DECA member interested in running for DECA Oregon DECA National Office must notify Oregon DECA by 5:00PM December 1-3 Central Region Leadership Conference Omaha, NE December 6-9 ACTE CareerTech VISION Nashville, TN December 6-9 New York Experience II New York City, NY December 15 Stock Market Game Ends Local Chapter January 9 Virtual Business Challenge Round 2 Begins Local Chapter January Winter Leadership Retreat Portland, OR January 12 School-based Enterprise Certification Documentation Due DECA Inc., Reston, VA January 15 Deadline for Written Events to be Delivered or Post- Oregon City, OR Marked By January 16 State Officer Candidate Forms Due by 5pm Oregon DECA January 16 DECA Membership Deadline for Eligibility for SCDC DECA Inc., Reston, VA 15 PAGE

19 January 16 January 16 January 19 January 23 January 23 January 30 State Career Development Conference (SCDC) Registration Due by 5:00pm NO DROPS AFTER THIS DATE SCDC 2017 Hotel Registration Deadline Hotel Registration Due to hotel for State National DECA Scholarship applications for students Due Virtual Business Challenge Round 2 Ends Outstanding New DECA Chapter Advisor Award recipients due Outstanding DECA Chapter Advisor Award recipients due DECA Idea Challenge Global Winners Announced Final Change Deadline for SCDC No changes to registrations allowed after this date Substitutions only (in same events) after this date DECA Emerging Leader Honor Award Applications Deadline Oregon DECA Red Lion, Jantzen Beach DECA Inc., Reston, VA Local Chapter DECA Inc., Reston, VA Oregon DECA DECA Inc., Reston, VA January 31- February 4 Sports & Entertainment Marketing Conference Orlando, Florida February 1-28 Career and Technical Education Month Local Chapters February DECA State Career Development Conference State Competition Campaign Speeches, Candidate Interviews February 20 Intent to Compete forms due for SCDC Competitive Event Finishers (Top 15 Finishers in ALL Events must report their intent to compete at ICDC) by 5:00PM Jantzen Beach Red Lion Portland, OR Oregon DECA February 20 February 23 LDA, SMI, and Voting Delegate Applications Due by 5:00PM Deadline to notify Oregon DECA of interest in acting as the Series Director/Assistant Series Director for ICDC Notification of Drop-Downs for ICDC (List of students eligible to compete at ICDC sent to chapters) by 5:00PM Oregon DECA Via to Chapters Notification of LDA, SMI, and Voting Delegate Selections (List of students selected to fill these slots at ICDC sent to chapters) by 5:00PM February 26 Piper Jaffray Taking Stock with Teens Spring Survey Begins Local Chapters March 1 HS Additions rosters due (last eligibility for ICDC competitors) DECA Inc. Reston, VA March 1 Advocacy Campaign Due DECA Inc, Reston, VA March 1 Association Administrator of the Year Award recipients due DECA Inc., Reston, VA Association Chapter Advisor of the Year recipients due 16 PAGE

20 March 1 All ICDC Registration Forms and Deposit Due Oregon DECA All forms must be RECEIVED by this date $150 non-refundable conference fee deposit and a copy of Form C to Oregon DECA (must be POSTMARKED by this date) NO DROPS AFTER THIS DATE March 5 National DECA Scholarship applications for advisors must be postmarked DECA Inc., Reston, VA Executive Officer Candidate Applications Due March 29 Piper Jaffray Taking Stock with Teens Spring Survey ends DECA Inc., Reston, VA March 30 Balance Due Deadline for ICDC Oregon DECA ICDC Balance Due Non-Refundable Final Deadline for Substitutions/Changes (fee applies for substitutions and changes DROPS ARE NOT ALLOWED) April DECA International Career Development Conference Atlanta, GA May TBA Board of Trustees Meeting Portland, OR 17 PAGE

21 MEMBERSHIP INFORMATION DECA members can begin their experience as early as the ninth grade by enrolling in a marketing, finance, hospitality, business management or entrepreneurship course. As part of a high school chapter, DECA members can take full advantage of DECA activities while preparing themselves to be college and career ready upon graduation. FREQUENTLY ASKED QUESTIONS ABOUT MEMBERSHIP Who can be a DECA member? DECA membership is available to students with career interests in marketing, entrepreneurship, finance, hospitality and management in grades nine through twelve. DECA membership is also open to DECA advisors, alumni and professional members. Students who are in college may join Collegiate DECA. Who should join DECA? All students who participate in DECA activities at the local, district, state and/or international levels should pay state/provincial/territorial and DECA Inc. dues. These activities include, but are not limited to, conferences, competitive events, online challenges, scholarship applications and more. Board policy states that all members, including advisors, must pay membership dues. What are membership dues? DECA Inc. membership dues are $8 per person (student, advisor, alumni and professional) plus $12 for state dues (Total of $20). What is included in DECA membership? In addition to an official membership card and pin, DECA members receive four issues of Dimensions magazine, have opportunities to attend conferences designed to prepare them for college and careers, can earn recognition and prove their knowledge in DECA's Competitive Events Program, can earn their share of more than $300,000 in scholarships and more. DECA membership is for one school year. What is the deadline for submitting membership? DECA membership is open year round; however, DECA encourages all chapters to activate their chapter by submitting initial membership by November 15. This ensures that the chapter continues to receive communication, publications and services from DECA Inc. The deadline for members to be eligible to compete at this District and State Competitions is the respective registration deadline for that conference. 18 PAGE

22 What is the minimum number of members needed on a roster? The minimum chapter size is ten (10) student members and one (1) advisor (or any combination of 11 paid members). The only exception is in the case of a new or reactivated chapter, which has two years to obtain the minimum chapter size. In this case, please contact Michael Mount at michael_mount@deca.org. Who is an alumni member? Alumni members are individuals who have graduated and wish to remain involved with the program by paying the appropriate DECA Inc. and state/provincial/territorial dues. Alumni members receive a pin and card, one year subscription to Dimensions (if a current address is provided) and the value of supporting an organization that has impacted them and additional emerging leaders and entrepreneurs. Who is a professional member? Professional members are individuals from the community (i.e., business leaders, judges, internship sponsors, counselors, administrators) who are active with the chapter. They must pay the appropriate DECA Inc. and state/provincial/territorial dues. Professional members receive a pin and card, one year subscription to Dimensions (if a current address is provided) and the value of supporting an organization that prepares emerging leaders and entrepreneurs to be college and career ready. Where do I login to submit my members? The site can be accessed through our website at or the direct link is How do I change a student s name? Once a name is submitted it cannot be deleted or changed unless it is misspelled. Please submit any misspellings to Michael Mount at michael_mount@deca.org showing the incorrect spelling and the correct spelling. Many of my students use nicknames. Should their full name or nickname appear on the roster? When submitting names, use full names rather than nicknames. The name should appear the same on ALL documents (conference registration, competition, etc.) throughout the year. How do I submit names of new members once my initial membership has been submitted? Simply go back into the online membership system and enter new members the same way you entered the initial members. Double check to make sure your chapter information is still correct. 19 PAGE

23 NEW AND REACTIVATED CHAPTERS DECA works with you to make your job easier and your curriculum more interesting by providing programs, projects and classroom activities that help develop students leadership, career and social skills. The following is a suggested sequence for organizing a new chapter: 1. Recruit interested students: A minimum of 10 students and one advisor are all that you need to start a chapter. 2. Meet with the appropriate school administrator: After determining student interest, meet with the appropriate administrator from your school to make your DECA presentation. Include the following key points: DECA is a co-curricular program. DECA enhances students learning experiences. DECA helps provide skills they will need for life. DECA is an international student association. DECA activities provide opportunities to develop career interests and practical job skills, develop leadership abilities, understand and appreciate civic responsibility and ethical values. DECA provides opportunities for student and school recognition through its Competitive Events Program, leadership development programs, and extensive scholarship program. 3. Contact Oregon DECA by sending an to info@oregondeca.org. Please include all relevant contact details (e.g. school name, chapter advisor name, mailing address, address, phone number, fax number, and any other relevant contact information). Oregon DECA will follow up with information and materials to help assist you and will also ensure that DECA Headquarters sends along materials and information. 4. Oregon DECA will then schedule a time to visit on the phone about next steps, answer questions, and assist as you get your chapter going. Your name and address will also be sent to DECA Headquarters. DECA sends out regular s with helpful tips and pointers for new chapter advisors. 5. Start planning meetings and activities. 20 PAGE

24 THEME FOR THE YEAR Now is your time to prepare for college and career, and DECA's Comprehensive Learning Program offers so many opportunities to help you determine your own destiny! DECA GUIDE The DECA Guide is the official annual publication of competitive event guidelines. The DECA Guide also includes the DECA Images catalog. The DECA Guide is mailed to all registered chapters just prior to the start of each school year. The online version of the Competitive Events guide and DECA Images catalog is also available online at: BE A HERO: THE ULTIMATE ADVISOR GUIDEBOOK Utilize the newly updated Be A Hero: The Ultimate Advisor Guidebook as a tool to engage your members. Along with some cool ideas to engage your members in DECA s chapter campaigns, the updated Be a Hero: The Ultimate Advisor Guidebook covers DECA s Comprehensive Learning Program, Advisors Roles, Chapter Strategy and ways of Gaining Support You can check out the newly updated Be A Hero: The Ultimate Advisor Guidebook online at: 21 PAGE

25 NATIONAL MEMBERSHIP CAMPAIGNS 22 PAGE

26 PROGRAMS DECA MONTH November 1-30 DECA Week is now DECA Month! We shouldn t have to celebrate DECA s awesomeness in just one week, so now November is DECA Month. This allows chapters flexibility in choosing a DECA Week that best suits their schedules, or allows celebrating DECA for the entire month! When conducting your activities, don't forget to encourage business partners, community members, administrators, counselors and alumni to join DECA to help your chapter meet the goals of DECA's Membership Campaign. SCHOOL OUTREACH ACTIVITY IDEAS Host a breakfast for administrators, counselors and teachers. Ask DECA members to select underclassmen and invite them to donuts or pizza and show a slideshow of activities and the DECA promotional DVD. Hold a chapter or school-wide dress for success day. Create a diamond scavenger hunt throughout the school. Put DECA diamonds on members lockers. Write freshmen names on diamonds that they redeem for candy. Hold a tie day to see who can wear the most and invite the principal to demonstrate how to tie a tie. Wear as many diamonds as you can on diamond day. Hold a contest for DECA Week/Month king and queen. Create a diamond trivia game where students find and match questions and answers. Read advertising slogans each day on the announcements, and the first class to buzz in with the correct answer gets a prize such as candy. Distribute coupons to redeem at your school-based enterprise. SUCCESS STORIES OF ALUMNI Find successful DECA alumni in your community or from your chapter and write up a success story. Submit the success story and photo. COMMUNITY OUTREACH ACTIVITY IDEAS Connect with your local chamber of commerce or similar organization. 23 PAGE

27 Host a community service activity and call it DECA Serve Day. Make a visit with your chapter officers to your local National Advisory Board partners and share information about DECA. Request a proclamation signing from the mayor. The chapter officer team delivers presentations about DECA at a business or community meeting. Ask a business partner to give an industry expert presentation as a guest speaker. Invite business partners to participate actively on your advisory committee. Schedule appointments with elected officials for visits with your chapter members. Conduct a letter writing campaign where your chapter members write letters supporting and explaining DECA. Provide recognition for business partner participation. Promote business partners in publications, school activities, etc. Invite partners to breakfast, lunch, or coffee with students, parents and/or administrators. Work with local media to place a public service announcement on the air or in the newspaper. GLOBAL ENTREPRENEURSHIP WEEK November 13-19, 2017 For one week, millions of young people around the world join a growing movement of entrepreneurial people, to generate new ideas and to seek better ways of doing things. Countries across six continents come together to celebrate Global Entrepreneurship Week, an initiative to inspire young people to embrace innovation, imagination and creativity. For more information about DECA s GEW activities, contact: Sarah Williams High School Division Assistant Director Sarah_Williams@deca.org ext PAGE

28 SPECIAL RECOGNITION AWARDS Continuing with Oregon DECA s tradition of recognizing the outstanding accomplishments of our students, advisors, alumni, and business partners we are encouraging submissions for the awards listed below. Please take a moment to consider the accomplishments of your students, your fellow advisors, your alumni and members of the business community to Oregon DECA. If you feel special recognition is due, fill out the appropriate form and submit it by the due date listed on each form. The awards are: Honorary Life Member Outstanding Service Award Award of Merit Outstanding Alumni Award Chapter of the Year All forms can be found at: NATIONAL SCHOLARSHIPS SCHOLARSHIPS DECA's scholarship program provides over $300,000 in scholarships at the International Career Development Conference (ICDC) each year. Many corporate partners of DECA provide scholarships through the DECA Scholarship Program. DECA Inc. administers the program based on guidelines set by the donor. DECA scholarships are strictly merit based. Examples of companies or organizations that partner with DECA to provide scholarships to DECA members include: The Don DeBolt scholarship provides two (2) $2,000 scholarships, awarded to DECA members who have an interest in pursuing franchising and entrepreneurship course of study. Marriott International provides ten (10) $2,000 scholarships to DECA members who have hospitality experience or interest. NAPA provides five (5) $1,000 scholarships awarded to DECA members who are NAPA associates or have an interest in careers in the automotive industry. In addition, NAPA provides six (6) $1,000 scholarships to Collegiate DECA members who are enrolled in an Automotive Marketing and/or Aftermarket Management, Marketing, Sales, or Business Ownership / Entrepreneurship program. 25 PAGE

29 NTHS (National Technical Honor Society) provides two (2) $1,000 scholarships awarded to DECA members who are also members of NTHS. Otis Spunkmeyer provides ten (10) $1,000 scholarships awarded to DECA members who work in their school stores and sell Otis Spunkmeyer products. Publix provides five (5) $1,000 scholarships awarded to DECA members who are associates of Publix. Safeway provides ten (10) $1,000 scholarships awarded to DECA members who are Safeway associates or associates of one of their brands (i.e. Vons, Dominick's, Randalls, Tom Thumb, Pavillion, Carrs). Vistar is offering ten (10) $2,000 scholarships to currently active DECA members who work in their school stores and order products from Vistar. Walgreens provides four (4) $1,000 scholarships awarded to DECA/Collegiate DECA members who can show evidence of DECA activities, leadership ability, and community involvement. For a complete list of scholarship and to apply visit: CONFERENCES Conference registration packets are available online, and will have more detailed registration information. Please see the website link under each conference to obtain a registration packet. Advisor Conference September 15 Portland, OR This professional development conference is a prime way to gain valuable information, share best practices with other advisors from around the state and network. Oregon Leadership Institute October Bend, OR Website: Oregon DECA mark your calendars and start making plans today to attend the highlight event of the fall, the Oregon Leadership Institute. This conference will be another great opportunity for you to join with 26 PAGE

30 your fellow DECA members from around the state of Oregon to improve your leadership skills, network, participate in hands on learning activities, sharpen your competitive knowledge, and have fun! Western Region Leadership Conference Date: November 16-19, 2017 Phoenix, AZ Website: Oregon DECA has the opportunity to travel to Phoenix, Arizona for this year s Western Region Leadership Conference. The Western Region Leadership Conference (WRLC) is a three-day leadership and career development conference that will bring more than 2,500 students, advisors, chaperones and industry partners from all over the Western United States to Downtown Phoenix this November. Students attending WRLC will have the opportunity to take part in a series of business and industry workshops presented by experts in a variety of professions, network in an exhibit hall featuring top businesses and universities from across the country, test their business knowledge in career-based competitive events, and experience all that Phoenix has to offer. State Career Development Conference February Jantzen Beach, Portland, OR Registration Deadline: January 16, 2018 Website: The pinnacle of Oregon DECA is the State Career Development Conference. Nearly 1,000 students from all over Oregon come to compete for an opportunity to advance to the International Career Development Conference. Aside from competition, this three-day conference includes many networking opportunities, leadership sessions, and a chance to create lasting friendships among chapter members. International Career Development Conference April Atlanta, GA Website: The DECA International Career Development Conference (ICDC) is the highlight of the DECA year. Fourteen thousand high school students, advisors, businesspersons and alumni gather for several days of DECA excitement. Most participants at ICDC compete in one of DECA's competitive events. The top competitors in each event are recognized for their outstanding achievements. In addition to the competitive events, many students and advisors participate in a variety of leadership and career advancing academies. 27 PAGE

31 COMPETITIVE EVENTS OUTLINE COMPETITIVE EVENTS DECA offers a wide variety of competitive events for participants. Participants may choose from topics in marketing, finance, hospitality, tourism, sports and entertainment, sales, business law and ethics, retail operations, management, or community involvement. At the state-level, students generally compete in two events, but may compete in as many as four. At the international-level, students who advance from the state-level may only compete in one event. Participants compete in events in various ways. Some require participants to compete only at the Career Development Conference, while others require projects that are done during the year leading up to the Career Development Conference. Some events are a mix of both, and require work before the conference, but are presented at the Career Development Conference. PRINCIPALS OF BUSINESS ADMINISTRATION EVENTS This event is for first year DECA participants only, and is done by one participant individually. Participants may choose from Business Management and Administration, Finance, Hospitality and Tourism, or Marketing. Participants will be given a 100-question, multiple-choice exam covering business administration. They are then given a written case study, and have 10 minutes to read it and prepare for a 10 minute presentation of the case study. The case study will ask participants to tackle a business challenge in a creative, thoughtful, and knowledgeable way. TEAM DECISION MAKING EVENTS Team Decision Making Events are done in teams of two. A team will choose from Business Law and Ethics, Buying and Merchandising, Entrepreneurship, Financial Services, Hospitality Services, Marketing Communications, Sports and Entertainment Marketing, or Travel and Tourism. Each participant on the team will individually take a 100-question, multiple-choice exam. The individual score from each team mate will be averaged to produce a team score on the exam. Teams are then given a written case study and have 30 minutes to read it, talk with each other, and prepare for a 15 minute presentation of the case study as a team. The case study will ask participants to tackle a business challenge in a creative, thoughtful, and knowledgeable way. INDIVIDUAL SERIES EVENTS Individual Series Events consist of one person. The individual may choose from Accounting Applications, Apparel and Accessories Marketing, Automotive Services Marketing, Business Finance, Business Services Marketing, Entrepreneurship, Food Marketing, Hotel and Lodging Management, Human Resources Management, Marketing Management, Quick Serve Restaurant Management, Restaurant and Food 28 PAGE

32 Service Management, Retail Merchandising, or Sports and Entertainment Marketing. The participant will be given a 100-question, multiple-choice exam. The participant is then given a written case study, and will have 10 minutes to read it and prepare a for a 10 minute presentation of the case study. The case study will ask participants to tackle a business challenge in a creative, thoughtful, and knowledgeable way. BUSINESS OPERATIONS RESEARCH EVENTS Business Operations Research Events are made up of one to three people on a team. The team will be able to demonstrate the skills needed by management personnel through a marketing research study. Teams may choose from Business Services, Buying and Merchandising, Finance, Hospitality and Tourism, or Sports and Entertainment Marketing. Prior to the Career Development Conference, the team will research and write a document for submission. The document may have a maximum of 30 numbered pages. At the Career Development Conference, teams will give a 15 minute presentation on their strategies and plan. During the presentation, teams may use approved visual aids. CHAPTER TEAM EVENTS Chapter Team Events are made up of one to three people on a team who complete a project. The team may choose from these different projects: Community Service, Creative Marketing, Entrepreneurship Promotion, Financial Literacy Promotion, Learn and Earn, or Public Relations. Prior to the Career Development Conference, the team will write a document for submission based on their project. The document may have a maximum of 30 numbered pages. At the Career Development Conference, teams will give a 15 minute presentation on their project. During the presentation, teams may use approved visual aids. BUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTS Business Management and Entrepreneurship Events are split into two categories. Entrepreneurship Written and International Business Plan consist of teams of one to three people. Entrepreneurship Participating-Independent and Entrepreneurship Participating- Franchising consist of one individual participant. These events allow for participants to develop and present a proposal to form a business. Prior to the Career Development Conference, the team or individual will submit a written document, with a maximum of 30 numbered pages, on the proposal to form a business. At the Career Development Conference, teams or individuals will give a 15 minute presentation on the proposal. During the presentation, teams or individuals may use approved visual aids. MARKETING REPRESENTATIVE EVENTS Marketing Representative Events consist of teams of one to three people. Participants will choose from: Advertising Campaign, Fashion Merchandising Promotion Plan, or Sports and Entertainment Promotion Plan. Teams will be able to demonstrate promotional competencies and other competencies needed by 29 PAGE