GFWC GEORGIA COMMUNICATIONS and PUBLIC RELATIONS

Transcription

1 GFWC GEORGIA COMMUNICATIONS and PUBLIC RELATIONS GFWC CLUBWOMAN MAGAZINE / GFWC GEORGIA NEWSLETTER SOCIAL MEDIA / WESBSITE State Chairmen Junior Conference Chairman Newsletter Editor Junior Conference Newsletter Editor Social Media Chairman Website Chairman GFWC Clubwoman Magazine State Chairman Amanda Burke Buczek GFWC Junior Service League of Woodstock 1518 Maplewood Court Woodstock, GA Claire Frost GFWC Junior Service League of Woodstock 228 Haleys Court Woodstock, GA Allison Bretch GFWC Carrollton Junior Woman s Club P. O. Box Carrollton, GA Elizabeth Chadwick GFWC Calhoun Woman s Club 2715 Clearview Drive SW Rocky Face, GA Sabrina Hancock GFWC Sylvester Junior Woman s Club 4124 Ga. Hwy 33 S Doerun, GA Amanda Burke Buczek GFWC Junior Service League of Woodstock 1518 Maplewood Court Woodstock, GA Claire Frost GFWC Junior Service League of Woodstock 228 Haleys Court Woodstock, GA Nina Smith GFWC Dunwoody Woman s Club 4860 Mill Brook Drive Dunwoody, GA amandalynn.buczek@gmail.com aclairefrost@gmail.com aldewell@gmail.com (C) echadwick@daltonstate.edu (C) snhancock@hotmail.com amandalynn.buczek@gmail.com aclairefrost@gmail.com (C) (H)

2 COMMUNICATIONS / PUBLIC RELATIONS / GFWC CLUBWOMAN MAGAZINE GFWC GEORGIA NEWSLETTER / SOCIAL MEDIA / WEBSITE DISTRICT CHAIRMEN Central East District GFWC Georgia Newsletter Central West District Public Relations News Media GFWC Clubwoman Magazine / GFWC Georgia Newsletter North East District Communications Public Relations Newsletter North West District Communications Public Relations GFWC Clubwoman Magazine - Chairman - Co-Chairman South East District Communications / Public Relations South West District GFWC GA Newsletter / GFWC Magazine / Public Relations / News Media Debbie Brown GFWC Lawrenceville Woman s Club 261 Inwood Trail Lawrenceville, GA Catherine Douds GFWC Morrow Civic Woman s Club 203 Malfern Point Peachtree City, GA Michelle Devaul GFWC College Park Woman s Park 3203 Oakdale Road Hapeville, GA Brenda Martin GFWC Gainesville Phoenix Woman s Club 1015 Holly Drive Unit #803 Gainesville, GA Elizabeth Chadwick GFWC Calhoun Woman s Club 2715 Clearview Drive SW, Rocky Face, GA Nina Smith GFWC Dunwoody Woman s Club 4860 Mill Brook Drive, Dunwoody, GA Beverly Byrd GFWC LaFayette Woman's Club 1098 Harrisburg Road, LaFayette, GA Ragan Bunn GFWC Altamaha Woman s Club 314 Rumph Street Jesup, GA Bonnie Sayles GFWC Tifton 20 th Century Library Club 615 North Tift Avenue Tifton, GA debmbrown@att.net (C) cdouds@bellsouth.net michelledevaul@gmail.com (C) (H) brenmartin516@gmail.com (C) echadwick@daltonstate.edu (C) (H) (C) (H) bbyrd@gmail.com (C) (H) raebunn@yahoo.com (C) (H) bonniesayles@bellsouth.net 201

3 GFWC / GFWC Georgia Communications and Public Relations GFWC Clubwoman Magazine ~ GFWC Georgia Newsletter Social Media ~ Website Objective: Support club, district, state, and national communications and outreach efforts with ideas, resources, and tools for the purpose of promoting GFWC Georgia and the projects and initiatives of GFWC, clubs, districts, and state federations. GFWC GEORGIA COMMUNICATIONS AND PUBLIC RELATIONS Communication and Public Relations is the heartbeat of your club. Everything you do has a public relations component. Your club is a dynamic, powerful force in your community. Your club members work to affect change every day. While recognition is not something your club members expect for the work you do, it serves an important purpose: getting the word out about your club. Public Relations covers more than just publicity. The term public relations describes the interrelationships between GFWC, its members, the general public, and other entities, including the government. Your club s communications efforts are the vehicle by which you achieve your public relations goals. Publicizing your club s projects and initiatives increases community awareness, attracts new members, and opens doors to worthwhile partnerships. Clubwomen are encouraged to advance GFWC Georgia and GFWC s priorities, projects, public policy initiatives, and community improvement endeavors. Branding Boost the GFWC, GFWC Georgia and Your Club s Brand Awareness. A brand is the identity of an organization, company or product. It is an intangible image of one s reputation. GFWC s brand is our identity as an international women s organization whose members are dedicated to community improvement through volunteer service. Our brand conveys friendship, community service, and volunteerism. Make GFWC part of Your Club Name If your club was chartered without GFWC in your name, you don t have to change all of your records, you can operated under a D/B/A (Doing business As). Use the GFWC Emblem The GFWC emblem identifies your club s connection to the organization. Use the GFWC emblem and associated trademark will identify the organization. GFWC Boilerplate A boilerplate is a standard message that is used repeatedly detailing an organization s purpose, mission, and history. The General Federation of Women s Clubs is a unifying force, bringing together local women s clubs, with members dedicated to strengthening their communities and enhancing the lives of others through volunteer service. With 90,000 members in affiliated clubs in every state and more than a dozen countries, GFWC members are community leaders who work locally to create global change by supporting the arts, preserving natural resources, advancing education, promoting healthy lifestyles, encouraging civic involvement, and working toward world peace and understanding. For more information, including how to join or start a GFWC club in your area, go to or call us at GFWC (4392). Communication Tools there are numerous ways in which you can communicate your club s activities and accomplishments to both internal and external audiences. 202

4 GFWC Georgia Clubwoman Newsletter, GFWC Clubwoman Magazine and GFWC News and Notes Subscribe Submit articles Gives your club ideas on programs and projects Submit photographs Encourage subscriptions among your club members Newsletters Newsletters are one of the most effective and efficient methods of informing GFWC Georgia members about projects, programs, events, partnerships, and issues. (See GFWC Georgia Clubwoman Newsletter Section of the Yearbook) APPOINT a newsletter chairman. IDENTIFY a layout and media (electronic, hard copy, or both) that works best for your membership and budget. Possibilities range from a plain, one-page, photocopied document to a more elaborate, multi-page, colorful newsletter with photos. CONVEY knowledge, GENERATE enthusiasm, and ENHANCE your club's public relations outreach, membership recruiting and retention, program development and reporting, and strategic plan. DETERMINE the newsletter's frequency (i.e., monthly, bi-monthly, or quarterly). CREATE an editorial calendar and set deadlines for article submission. Suggested topics include: President's Column-Letter from your club, district, State, and/or Region president Member Profiles-A glimpse into the lives of fellow club members and their experiences. Feature a different member in each issue. Calendar of Events-Important dates, such as meetings, programs, events, Federation Day, your club anniversary, holidays, observances, and member birthdays. Club News-Program updates, accomplishments, recent events, awards, accolades, and community recognition. Featured Articles Include information distributed from all levels of GFWC leadership, and solicit articles from all levels, as well. Cover Community Service Program projects that were completed with or for GFWC Partners, and use their logos/emblems whenever possible. Solicit articles from community leaders (i.e., elected officials, chamber of commerce president) or local community program or project partners. GFWC information from GFWC Clubwoman Magazine, News & Notes, and ASSIGN article writing to club members based on responsibilities as leaders and project organizers. PUBLISH thank you notes or letters of praise whenever possible. SHARE information found in GFWC publications, using the appropriate copyright information, which can be found in the GFWC Stylebook. INCLUDE action photos, when possible, as they add interest to your newsletter. PROVIDE club contact information. Websites - Effective outreach to members and communities increasingly relies on the ability to share information via the Internet. Clear-cut, well-organized, and frequently-updated websites convey credibility, enthusiasm, and effectiveness, and can be a key component in your club s 203

5 public relations outreach; membership recruiting and retention; program development and reporting; and operational planning. Appoint a website chairman for your club and/or State Federation. Create a club account (i.e., GFWCC/ub@yahoo.com, GFWCStudyClub@gmail.com) and assign someone to check it regularly. Identify a technology solution that works for your level of knowledge-possibilities include working with a website developer or designer; securing assistance from tech savvy friends, family, or volunteers from local schools looking for practical experience; or running and maintaining the website on your own. Secure a domain name that clearly portrays your name and includes GFWC. (i.e., Link to to show that your club is a part of GFWC Georgia. Link to to show that your club/state Federation is a part of GFWC. Include your club's website address in all printed materials, including press releases, business cards, brochures, fliers, and posters. Provide the following information on your website: A calendar of meetings, project-related activities, and other club/state Federation events. Club/State Federation history, noting important milestones and accomplishments, officers, past presidents, and other achievements. Develop a plan for updating the website, sharing responsibilities for writing new content among the group. QR Codes-QR is short for Quick Response (they can be read quickly by a cell phone). These simple boxes of coded information when scanned with a SMART phone, will allow individuals to visit your website with a touch of a button. Add QR codes to your event information. Social Media - Social media, in very plain terms, is a social instrument of communication. Social media gives people the power to share. It makes the world more open and connected. Social media includes the various online technology tools that enable people to communicate easily via the Internet to share information and resources. It can include text, audio, video, images, podcast, and other multimedia communications. GFWC Georgia and GFWC are keeping pace with new technologies to help us stay connected to club members, and help club members connect with one another! While there are many social media sites Twitter, Flickr, YouTube, Pinterest Facebook is the social media site that resonates best with GFWC Georgia and GFWC members. Facebook is the perfect multigenerational platform for your club members to interact with one another and with the community. The first step is to create a club Facebook page. Use your club s name as the title, and appoint someone in your club to manage it. Post updates and photos of your activities, create events for your meetings, and make sure to keep your contact information and club website up-to-date. All the members of your club who are on Facebook should like your club s page so they can share the information you post with their friends. Your club s page should also like pages of groups you work with national and local partner organizations, news stations, civic organizations, or other groups with Facebook pages. Don t forget to like GFWC Georgia and GFWC s Facebook pages as well! 204

6 Other Social Media Options TWITTER ( you to post short, simple updates or links via tweets. (Posts are called tweets.) Your Twitter followers can easily share your updates by re-tweeting or favoring your tweets. YOUTUBE ( your club has a talent or interest in video, a YouTube channel is a great place to post PSAs, video blogs about club activities, interviews on local cable channels or smartphone clips of your club s activities. FLlCKR ( - Use this account to share photos from your volunteer activities, social events, and fundraisers with current and prospective members. PINTEREST ( Pinterest is a visual discovery tool that allows users to collect ideas for different projects and interests. Users create and share pins and boards where they collect ideas, projects, recipes, club events, and many other things. Users bookmark or pin something they want to keep or create a collection or board. INSTAGRAM gfwc_georgia - an online mobile photo-sharing service that enables its users to take pictures and videos, and share them either publicly or privately on the app. While it's easy to get distracted by the many options available to you, it's important to keep your audience in mind. Chances are, you'll have more success focusing on one or two social media accounts than having a presence on every social media site. Community Awareness Since its founding in 1890, GFWC members have been leaders in community volunteering and advocacy. While many clubs are well-known within their individual communities, the collective impact of over 90,000 women improving their respective communities through volunteer service is not as powerful as it could be. Making GFWC a part of your club name and using the GFWC emblem in all communication materials will result in a heightened awareness of GFWC. This will lead to greater partnership and collaboration opportunities for clubs everywhere. Celebrate Federation Day Celebrate Federation Day on April 24 and Volunteers in Action Week (the week that includes April 24) with a publicity event such as proclaiming April 24 as GFWC Federation Day. Special Events Hosting a special event is a great way to draw attention to your club, GFWC Georgia and GFWC. It brings people together to learn about your club and who we are. Consider holding holiday receptions, candidates forums, art shows, book signings, lectures and discussions. Consider partnering with local organizations to expand your outreach efforts. Be sure your club receives recognition for its efforts by being included in event signage and recognition materials. Sponsorships If your club doesn t have the resources to host or plan a special event then sponsor an event that someone else is organizing. Make sure your sponsorship is acknowledged on all the event s promotional materials. Consider sponsoring a local sports team or adopt a section of a local highway. Both will promote your club. Remember to use GFWC before your club s name. Media Relations The primary goal of media relations is to garner positive publicity for an organization s mission, policies, and practices. Media relations refers to the relationship between an organization and journalists, while public relations extends beyond the media to the general public. Keep in mind that what is important to your club may or may not be important or of interest to the media. News value and relevance drive coverage, meaning that the media decide what is newsworthy and will evaluate your story idea accordingly. Press Releases-A press release provides a reporter with the basics s/he needs to prepare a story. The information should be written in a concise and straightforward manner; cover club projects, programs, and accomplishments; and highlight the news value of your club s work in the community. Photographs-A good photograph tells a great story. Photographs attract people to read the article. 205

7 Other Media Communication Tools Media Advisories; Calendar Listings; Photo Releases; Letters to the Editor and Opinion Letters; and Public Service Announcements. PSAs Order and share the GFWC video PSA, I am a GFWC Clubwoman, from the GFWC Marketplace. Create your own club PSA. Clubs may use the following GFWC public service announcement or alter the contents to meet the needs of your club. Looking to make a difference? Look no further than your own backyard. The General Federation of Women s Clubs is there. Lend your time and experience through GFWC. For more than a century, we ve united women s clubs with people dedicated to strengthening communities in the U.S. and aboard. GFWC members work locally to create global change. For a GFWC club near you, contact us at GFWC (4392) or RESOURCES GFWC Communications and Public Relations Advancement Guide GFWC Georgia Website GFWC Website GFWC Georgia Facebook Page GFWC Facebook Page How to Create a Facebook Page Pinterest Twitter GFWC Georgia Twitter Account GFWC Twitter Accounts Flickr 206

8 You Tube GFWC Georgia Clubwoman Newsletter GFWC Clubwoman Magazine GFWC News and Notes News & Notes is a free weekly electronic newsletter from GFWC that keeps you updated on the latest news: promoting upcoming events, encouraging program activities, expanding on GFWC Clubwoman Magazine content, and highlighting new and existing resources and articles on the GFWC website. Sign-up on GFWC s home page: or Federation Day Celebration Guide GFWC Marketplace GFWC Stylebook QR (Quick Response) Codes (Google free QR Codes) InstaGram gfwc_georgia COMMUNICATIONS AND PUBLIC RELATIONS AWARDS THE STEVENS-YOULES COMMUNICATIONS AND PUBLIC RELATIONS AWARD: (General or Junior) A silver tray will be presented annually to the club with the best overall excellence in implementing the GFWC Georgia Communications and Public Relations Program. This ten (10) year award is given by Gloria Stevens and Kathryn Youles and will be presented for the first time at the 2013 State Convention and will be presented for the last time at the 2023 State Convention. The award will be retired to Gloria Stevens in PUBLICITY BOOK SILVER AWARD: (General or Junior) A silver award will be presented to the club whose public relations outreach denotes a strong, creative effort as indicated in their publicity book. Judging will be as follows 50 percent for newspaper articles and evidence of TV and radio coverage; 30 percent for other kinds of publicity in the form of brochures, signs, flyers, paid advertisements, Public Service Announcements (PSAs), new member kits, membership cards and creative web pages (please include examples in a section following the clippings) and 20 percent for presentation. Entry Requirements: Clubs may submit a Publicity/Media Book with reporting form to Communications & Public Relations State Chairman Publicity book is a documentation of a club s outreach for the year. 207

9 Materials in the book should cover club work between January 1 to December 31 of the reporting year. Be sure to put the name of the publication and date the article appeared on EACH clipping. Include all electronic media coverage. Video, audiocassettes, and CDs can be submitted, but do not put them in the book. Although publicity books are judged mainly on content, it is important that material is presented in an organized fashion, with articles securely fastened to pages and key information highlighted. The judges find it helpful if you provide one or two sentences (no more) explaining a project or program you have publicized. On the front page of the book, please include the following: name of club, name of club contact, number of club members, city in which club is located and population figures, and local radio and television station to which club news was sent. Print name of club and year in the outside cover of the book. Entries should be in a lightweight, 8 ½ x 11 binder or cover. (Points may be deducted if the book is oversized and/or difficult to handle). Do not put materials in more than one book. Enclose a stamped, self-addressed envelope of the necessary size or submit a check to cover costs of return postage. Only those entries that include a self-addressed stamped envelope will be returned. Due to state chairman by February 1 THE GFWC GEORGIA GARRETT NEWSLETTER AWARD: (General Clubs). A Pewter Award will be presented annually to the general club with the best overall newsletter. This ten (10) year award is given by Lynn Garrett, GFWC Service Guild of Covington, and will be presented for the first time at the 2013 State Convention and will be presented for the last time at the 2023 State Convention. This award will be retired to Lynn Garrett in A pewter award will be presented annually to a genera club for the most outstanding newsletters. Monthly newsletters (at least 8 issues) must be sent to the state president and state clubwoman newsletter editor who will determine the winners. Criteria for judging will be content and format established by the state clubwoman newsletter editor. Citations will be given to the First Place winners in each membership category (25 and under, 26-50, 51 and over) and the pewter award will be presented to the overall winner. Only clubs eligible for the Community Service Program awards will be eligible for this award. This award will be presented at state Convention. No further engraving. GFWC GEORGIA JUNIOR CLUB NEWSLETTER CONTEST AWARD: (Junior Clubs) A citation will be presented annually to a Junior Club for the most outstanding informative newsletters. Monthly newsletters must be sent to the DIRECTOR OF JUNIOR CLUBS and JUNIOR CLUBWOMAN CHAIRMAN who will determine the winners. Criteria for judging will be content and format. Citation will be given to the First Place winner. Only clubs eligible for departmental citations will be eligible for this award. The award will be presented at the Junior Conference Luncheon at State Convention. GFWC CLUBWOMAN MAGAZINE CERTIFICATE: (General and Junior Clubs) A citation will given at State Convention to each club having 100% subscriptions to the GFWC CLUBWOMAN MAGAZINE, according to the records as of December 31 at GFWC Headquarters in Washington, DC. GFWC GEORGIA FACEBOOK AND OTHER SOCIAL MEDIA CONTEST AWARD: (General and Junior Clubs) A citation will be presented annually to a GFWC Georgia Club for the most outstanding informative use of Facebook and other Social Media. To be eligible clubs must send an by11:59 p.m. EDT on February 1 in the year in which the entries will be judged to the Facebook and Other Social Media State Chairman with the subject line GFWC Georgia Facebook and Other Social Media Contest. The submission must include: Club name, Facebook and other social media 208

10 addresses, Club President s name and contact information, name and contact information of person submitting the entry and number of club members. Criteria for judging will be content and format. Citation will be given to the First Place winner. Only clubs eligible for departmental citations will be eligible for this award. The award will be presented at the State Convention. GFWC GEORGIA WEBSITE CONTEST AWARD (General and Junior Clubs) A citation will be presented annually to a GFWC Georgia Club to recognize outstanding achievement in website implementation and maintenance. Criteria for judging will be content and format. Citation will be given to the First Place winner. Only clubs eligible for departmental citations will be eligible for this award. The award will be presented at the State Convention. Only one website per club may be submitted. The website homepage must contain a link to and The website must include contact information for at least one member, defined as address, telephone number, and/or mailing address. The website may continue to be updated after the contest deadline date. Submissions must be made via to webmaster@gafwc.org The subject line of the submission must read GFWC Georgia Website Contest Entry. The submission must be received by 11:59 p.m. EDT on February 1 in the year in which website entries will be judged. The submission must include: Club name, website address, Club President s name and contact information, name and contact information of person submitting the entry and number of club members. GFWC AWARDS & CONTESTS Award and contest winners are recognized during the GFWC Annual Convention. A $50 award will be given to one club in the nation for creativity in implementing an effective Communications and Public Relations program. Certificates will be presented to one State Federation in each membership category to recognize outstanding efforts in implementing an effective Communications and Public Relations program. Awards will be determined by entries into the Awards Program. Each State Federation may submit one State Award Cover Sheet and one Club Creativity Award Entry Cover Sheet for the Communications and Public Relations Advancement Area. Clubs do not submit entries to GFWC. The Communications and Public Relations Committee oversees three contests: Newsletter, Website, and Media Campaign. Cash prizes are awarded to the top club entries, while State Federations compete for top billing within each membership category. GFWC NEWSLETTER CONTEST RULES Only one newsletter issue per club or State Federation may be submitted. The newsletter must have been printed and clearly dated during the contest year. The front page of the newsletter must prominently display the official GFWC emblem and mention membership in GFWC. Refer to the GFWC Stylebook for GFWC Trademark Use Policies at Newsletter entries must include the contact information of at least one member, defined as an address, telephone number, and/or mailing address. All entries must be printed and sent via postal mail, postmarked no later than March 15 in the year in which they will be judged to: GFWC Newsletter Contest, 1734 N Street NW, Washington, DC, The envelope must be clearly marked GFWC Newsletter Contest. Your entry must include a cover letter containing the following: Club or State Federation president s name and contact information Name and contact information of individual submitting the entry Number of members in the club/state Federation 209

11 Approximate circulation An essay of no more than 250 words describing the club s/state Federation s approach to utilizing its newsletter Clubs and State Federations with an electronic newsletter must follow the same entry rules. Printed copies of electronic newsletters are required. Awards Clubs-A $50 award is given annually at the GFWC Annual Convention to one club in the nation to recognize creativity and outstanding achievement in producing a club newsletter. State-GFWC certificates are awarded annually at the GFWC Annual Convention to one State Federation in each membership category to recognize creativity and outstanding achievement in producing a State Federation newsletter. GFWC WEBSITE CONTEST RULES Only one website per club/state Federation may be submitted. The website homepage must contain a link to The website must include contact information for at least one member, defined as address, telephone number, and/or mailing address. The website may continue to be updated after the contest deadline date. Submissions must be made via to PR@GFWC.org. The subject line of the submission must read Website Contest Entry. The submission must be received by 11:59 p.m. EDT on March 15 in the year in which website entries will be judged. The submission must include: Club/State Federation name Website address President s name and contact information Name and contact information of person submitting the entry Number of club/state Federation members 250-word essay describing website s purpose and the club s/state Federation s approach website maintenance Awards Clubs-A $50 award is given annually at the GFWC Annual Convention to one club in the nation to recognize outstanding achievement in website implementation and maintenance. State-GFWC certificates are awarded annually at the GFWC Annual Convention to one State Federation in each membership category to recognize outstanding achievement website implementation and maintenance. GFWC MEDIA CAMPAIGN CONTESTS recognize significant public relations accomplishments through the use of social media, video, and/or other new media efforts, in addition to the more traditional communication methods. GFWC clubs are encouraged to engage in media campaigns in one or more of these topics: Advocacy issue or cause germane to GFWC public policy priorities as outlined in the GFWC Resolutions Fundraising monies raised for one of GFWC s partners or local initiative Membership Recruitment communications directed to potential members Special Event single event or series of events Judging Criteria - Entries will be judged on the following elements: Interaction and engagement from campaign audience 210

12 Use of multiple forms of media Professionalism and quality of finished products Creativity Relevance to topic Reference to GFWC Resources invested, including time, money, etc. Quantitative results (i.e., new members gained, new Facebook likes, dollars raised, new Twitter followers, legislation passed, number of event attendees, etc.) Qualitative results (i.e., positive feedback from event attendees, merit of quality messages posted in relation to the campaign etc.) Deadline - Entries must be postmarked by March 15 in the year in which they will be judged. Contest Rules Clubs may submit one media campaign per category: Advocacy, Fundraising, Membership Recruitment, and Special Events. Each campaign must be submitted separately. The media campaign must take place during the contest year (January 1-December 31). All campaign materials must reference GFWC and the sponsoring club. Campaign materials must include a medium (i.e, website, Facebook page, Twitter feed, YouTube video, etc.) and contact information where additional information can be obtained. All entries must be ed no later than March 15 in the year in which they will be judged. Send entries to PR@GFWC.org, and include GFWC Media Campaign Contest in the subject line. Attachments should not exceed 10MB in size. If sending multiple s, please indicate in the subject line (ex. 1 of 5 ). The following information should be included in a cover letter or body of your Club president s name and contact information Name and contact information of individual submitting the entry Number of club members. Campaign Category (Advocacy, Fundraising, Membership Recruitment, or Special Event) An essay of no more than 500 words that includes the following media campaign information: Goal Budget Target audience Strategies and tactics Key messages Post-campaign measurement and analysis (Did you meet your goal, stay within your budget, reach your audience, and feel the campaign was successful?) Awards - A $50 award is given annually at the GFWC Annual Convention to one club in the nation to recognize outstanding achievement in implementing a successful and effective media campaign in each of the following areas: Advocacy, Fundraising, Membership Recruitment, or Special Event 211