* Project Voice Website Strategy. BY Joshua Kistler Patrick Sheehan Bryan Gelderbloom Shane Landefeld

Transcription

1 * Project Voice Website Strategy BY Joshua Kistler Patrick Sheehan Bryan Gelderbloom Shane Landefeld

2 * Objective By providing financial and educational support for transitional youth, Project Voice will act as an envoy to inspire, support, and motivate underserved youth to realize higher education potential through the use of self expression. The main goals are to cultivate awareness, donors, and volunteers. Project voice relies on the dedication of its volunteers and donors to achieve their every day operations and objectives.

3 * Target Audience The target audiences consist of those people likely to be volunteers or donors to charitable organizations. As a nonprofit organization Project Voice is run mostly by volunteers and relies on donations, both monetary and nonmonetary, to accomplish its overall mission as well as helping local communities. Primary Target Audiences * Segment A Baby boomers * Segment B Generation X * Segment C Generation Y

4 * What Project Voice wants. * To establish the Project Voice Foundation as the premier source of community outreach for underserved youth that hosts educational workshops and offers scholarships opportunities. * To inform and draw those who are likely to be volunteers or donors as well as any who would want to like to utilize services offered by Project Voice * To promote that Project Voice works to provide 5 significant services to meet the ever-growing educational needs of underserved youth and local communities and relies entirely on the dedication and contributions of volunteers and donors. * To show that Project Voice will strive to meet important educational needs and maintain high standards. * To convey overall brand image of Project Voice as selfless, transparent, and genuine

5 * What the users want. * To be alerted to site either from friends or from the web (circulation) * Quick and easy access to information and to feel like their financial and informative contributions are secure and managed professionally. * Smooth and flexible user experience that provides sleek and modern interfaces, which offer instant sync functionality on their smartphone s and tablets. * Cross-Device Compatibility * Seamless connection to social sites insuring such features work seamlessly with various social platforms.

6 * Babyboomers Baby boomers are people born during the demographic post World War II baby boom approximately between the years 1946 and 1964, currently ages 50 to 69. According to the U.S. Census Bureau

7 Name: David Age: 65 Ave income: $56,400 David is a typical 65 year old male, retired Baby Boomer. When it comes to whether or not he is interested in getting involved with any kind online charities David would be very receptive to any online opportunities that would allow easy and efficient ways to help others in need and local communities. Currently David is active with his local church, which he donates frequently to. The number one reason that he cites for giving to his church was that it s convenient. Although David doesn t visit his churches website often he said that he s main reason that would motivate him to visit it and / or any other website would be based on any possible need for information. In terms of what might motivates David to look at a website for the first time as well as revisit it depends on how relevant and clear its Facts and / or information is. David s reason for why he might likely want to donate to an online cause ultimately came down to how well it could relate to him personally, Main Goals: * Want ease of access * Want transparency and information

8 * Generation X Generation X, commonly abbreviated to Gen X, is the generation born after the Western Post World War II baby boom. Demographers and commentators use birth dates ranging from the early 1960s to the early 1980s.

9 Name: Margaret Age: 38 Ave income: $55,100 Margaret is a typical 38 year old female Gen Xer. In terms of her getting involved with an online charity and preferences with regards to such websites. Her motivation to visit is most website for the first time is usually because of word of mouth. If she notices that people she knows are talking about a website she is very likely to check it out, because she becomes curious Another preference she has is for overall ease of access, such as a website not having gigantic images all over the place that take ages to load, as a lot of sites forget that not everyone has fast enough internet to deal with that. If everything's taking ages to load, she ll just nope on out of there. For Margaret to return to the site it needs to offer a good interactive of community. Such as chat rooms for volunteers/supporters. She also wants less guilt trip stories and more positive feel good stories to encourage others to also visit, donate and, volunteer. By providing Gen Xers like Margaret with a website that either supports of promotes a good causes, decent community, easy of navigation, and present her the information with good overall visual quality and appeal, they re much more likely to recommend the website to others. Main Goals: * Want sense of community * Want to get a feel for the charity (Chat groups / Videos) * Also want information

10 * Millennials (Gen Y) Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

11 Name: Garrett Age: 22 Ave Income: $39,700 Garrett is a twenty-two year-old community college student, who spends his weekends working part time in retail. He is currently not involved with and non-profits or charities due to complications with income. He is more likely to donate time to a cause because he has more time to offer than money, however wouldn t rule out donating money depending on how passionate about the cause he may become. More than incentives; easy to find information regarding the cause would encourage Garrett to donate to a cause. I.e.: who is being helped and how, any big name partners who may donate and information on who is running the non-profit. With corruption present within some non-profits, Garrett would feel much more comfortable donating to a cause with nothing to hide. One final thing Garrett feels is necessary to keep him engaged is a sense of community to stay updated on the latest news, possibly in the form of a forum or mailing list. Main Goals: * Ability to donate time and money * Find in depth information about the non-profit * Trust the leaders of the non-profit * Feel a sense of community through use of the website.

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13 Logo 2A Navigation 1 Annotated Wireframe Lorem Ipsum Dolor Sit Amet Sed diam nonummy nibh euismond tincidunt ut laroeet dolore magna aliquam erat olutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscript lobortis nisl ut aliquip ex ea commodo consequat. Nunc vero fatemur acuti hebetense Valentes imbecillines simus, non esse id in nobis qui autem et em cogi putat ne ut sedeamus quidem aut ambulemus voluntatis esse, is non videt quae quamque rem res consequatur. - Nunc fatemur - Acuti hebetense PV brief 4 - Valentes imbecilline - simus nobis autem Volunteer 6 Header 2B Sponsors/Affiliates 8 Donor 5 Services 7 Donate Button 3 Annotated Notes : NAVIGATION Will include home, Donors, Volunteers, and services links. These linked areas are designed to be more detailed areas. The goals are to cultivate Donors, Volunteers, and clearly communicate PV s mission, goals, and objectives. HEADER BRANDING LOGO - links home page. HEADER IMAGE - initially representative of local community. This helps convey the sense of aiding your local community. DONATE BUTTON Scrolls with screen as you pan down. Takes you directly to Pay Pal. PV Who We Are AREA A quick summary of PV that is designed to give the user an understanding of the mission, goals, and objectives of PV. DONOR IMAGE LINK -The image will avoid a money symbol. Companies want users to think helping hand and not just the people writing the check. -Links you to a more in-depth donor area. This area s purpose is to aid in raising funds, cultivate community participation, and create sponsorship opportunities. VOLUNTEER IMAGE LINK -The image will be something positive that gives a sense of a mentoring and supporting role. -Links you to a more in-depth volunteer area. The goal is to find mentors, people to help with the day-to-day operations, and provide valuable experience for the volunteers SERVICES IMAGE LINK The image may be something as simple as the PV logo. -A more in-depth break down of PV. Beyond just the mission and goals, this area will also explain scholarship opportunities, the concept of the future book compilation, etc... 8 SUPPORTERS/AFFILIATES 3 section 9 FOOTER 2A 2B Designed for future links with Universities and corporate sponsors that are working in conjunction with PV. Providing information such as events, calendars,and contact information. Footer 9

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