CITY OF COCOA BEACH. STRATEGIC PLAN ANNUAL REPORT October 2015 September Acting City Manager City Commission Meeting November 17, 2016

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1 CITY OF COCOA BEACH STRATEGIC PLAN ANNUAL REPORT October 2015 September 2016 Presented by : Charles H. Holland Jr., CGFO Acting City Manager City Commission Meeting November 17,

2 CONTENTS 2 Executive Summary Tasks accomplished: Goal # 1 Goal # 2 Goal # 3 Goal # 4 Goal # 5 Look Ahead Questions?

3 EXECUTIVE SUMMARY FISCAL YEAR YEAR END GOAL # ENDURING GOALS # ACTIONS # TASKS 3 1 Ensure a Safe City Deliver effectively the services that Cocoa Beach citizens need, want and are willing to support. 3 Maintain a low-density residential and family-friendly resort-oriented community, where citizens and visitors can find and afford the values, services, and lifestyles they seek. 4 Maintain effective stewardship of Cocoa Beach s significant natural resources Build and maintain a healthy business climate. 9 6 TOTALS

4 EXECUTIVE SUMMARY 13, 11% Task Summary 3, 2% 9, 8% 32, 27% 63, 52% Cancelled % Blue - Completed % Green - Proceeding/Ongoing % Yellow - Behind Schedule % 4 Red - Task Not Started % %

5 EXECUTIVE SUMMARY How did the City perform in FY 2016? Completed - 28 ( 25% of tasks) Proceeding on Time/Ongoing - 59 ( 53% of tasks) Proceeding Behind Schedule - 9 ( 8% of tasks) Not Started - 12 (10.8% of tasks) Cancelled - 3 (0.025% of tasks) In total, 78% of the tasks have been completed; and/or proceeding on time/ongoing.

6 GOAL # 1 - ENSURE A SAFE CITY Maintain an Insurance Service Office (ISO) rating for Building Code Enforcement Agency of 3.0 or lower. (1.1.4) Reduce the flooding potential & environmental impact of urban development on the stormwater system. (1.1.5) Maintain an average response time to Priority 1 Police calls at five (5) minutes or less. (1.1.6)

7 GOAL # 1 - ENSURE A SAFE CITY Increase traffic enforcement efforts to maintain or reduce the number of traffic crashed below the five (5) year average of 580 accidents. (1.1.9) Develop an inventory of property code violations, substandard housing conditions, vacant housing, & inadequate infrastructure in the City. (1.1.15) Define Key performance indicators that will be used to measure progress toward reducing the items in task (1.1.16)

8 GOAL # 2 DELIVER EFFECTIVELY THE SERVICES COCOA BEACH CITIZENS WANT, NEED AND ARE WILLING TO SUPPORT Provide three (3) customer service training classes for each employee in Development Services. (2.1.1) Reduce the cost, the time, & the process required for permit & site plan approvals, to incentivize re-development. (2.1.6) 8

9 GOAL # 2 DELIVER EFFECTIVELY THE SERVICES COCOA BEACH CITIZENS WANT, NEED AND ARE WILLING TO SUPPORT Incentivize infill development & commercial redevelopment of old, abandoned, vacant and/or dilapidated properties. (2.1.7) 9 Make the LDC more flexible on permitted uses in different commercial zoning districts throughout the City to help spark new business start-ups, provide more services & to increase the tax base. (2.1.9)

10 GOAL # 2 DELIVER EFFECTIVELY THE SERVICES COCOA BEACH CITIZENS WANT, NEED AND ARE WILLING TO SUPPORT Provide access to GIS electronically to City employees in the field. (2.14.5) Prepare an annual budget to fund the tasks of the Strategic Plan. (2.15.0) 10 Implement process improvement projects to reduce processing time & costs. (2.4.0)

11 GOAL # 3 MAINTAIN A LOW DENSITY RESIDENTIAL & FAMILY FRIENDLY RESORT ORIENTED COMMUNITY WHERE CITIZENS & VISITORS CAN FIND & AFFORD THE VALUES, SERVICES & LIFESTYLES THEY SEEK 11 Evaluate advertising penetration through coupon redemption. (3.1.3) Utilize TDC Economic Impact Worksheet to determine the success of special events & attractions in the City. (3.1.4)

12 GOAL # 3 MAINTAIN A LOW DENSITY RESIDENTIAL & FAMILY FRIENDLY RESORT ORIENTED COMMUNITY WHERE CITIZENS & VISITORS CAN FIND & AFFORD THE VALUES, SERVICES & LIFESTYLES THEY SEEK 12 Implement a budget to accomplish the Marketing Plan (3.1.5)

13 GOAL # 3 MAINTAIN A LOW DENSITY RESIDENTIAL & FAMILY FRIENDLY RESORT ORIENTED COMMUNITY WHERE CITIZENS & VISITORS CAN FIND & AFFORD THE VALUES, SERVICES & LIFESTYLES THEY SEEK 13 Encourage, sponsor, & host special events to showcase the City as a special place to live, work & run a business. (3.1.6)

14 GOAL # 3 MAINTAIN A LOW DENSITY RESIDENTIAL & FAMILY FRIENDLY RESORT ORIENTED COMMUNITY WHERE CITIZENS & VISITORS CAN FIND & AFFORD THE VALUES, SERVICES & LIFESTYLES THEY SEEK Continue to implement the Community Redevelopment Agency s (CRA) redevelopment plan. (3.2.4) 14

15 GOAL # 4 MAINTAIN EFFECTIVE STEWARDSHIP OF COCOA BEACH S SIGNIFICANT NATURAL RESOURCES Evaluate current beach franchises & locations for assessing franchise capacity & desirability. Record associated adverse impacts or incidences. (4.3.7) 15

16 16 GOAL # 4 MAINTAIN EFFECTIVE STEWARDSHIP OF COCOA BEACH S SIGNIFICANT NATURAL RESOURCES Maintain a commercial licensing policy/agreement that provides ecotourism opportunities for residents & visitors, while protecting resident use of ramps/accesses & assuring a healthy, diverse wildlife population.(4.3.12) Maintain a presence on the waterways, & report on environmental problems & infractions. (4.3.13)

17 Fiscal Year tasks accomplished GOAL # 4 MAINTAIN EFFECTIVE STEWARDSHIP OF COCOA BEACH S SIGNIFICANT NATURAL RESOURCES Create a beach & lagoon stakeholder directory to include State/County contacts & local stakeholder groups. (4.3.14) Incorporated LID (low impact design) into the City s LDC. (4.4.4)

18 GOAL # 4 MAINTAIN EFFECTIVE STEWARDSHIP OF COCOA BEACH S SIGNIFICANT NATURAL RESOURCES Identify & market via local businesses a mobile application providing information on local transit systems & stops. (4.4.21) 18 Evaluate City truck & equipment usage & create a list of initiatives to minimize vehicle & equipment fuel waste. (4.4.22)

19 GOAL # 4 MAINTAIN EFFECTIVE STEWARDSHIP OF COCOA BEACH S SIGNIFICANT NATURAL RESOURCES Comply with State & Federal mandated watershed programs & permits for lagoon & groundwater quality improvement & protection. (4.5.1) 19 Coordinate with Indian River Lagoon (IRL) stakeholders on partnerships for lagoon improvements that share resources & methods. (4.5.4)

20 Fiscal Year 2016 task accomplished GOAL # 4 MAINTAIN EFFECTIVE STEWARDSHIP OF COCOA BEACH S SIGNIFICANT NATURAL RESOURCES Monitor eco-tourism within the City. (4.6.7) Initiate the residential canal dredging project. (4.8.5)

21 GOAL # 5 BUILD & MAINTAIN A HEALTHY BUSINESS CLIMATE Promptly respond to information requests from the Space Coast EDC, local realtors, small businesses, & other prospects. (5.2.0) Continue rehabilitation & improvement investments through the Cocoa Beach CRA Plan. (5.5.2) 21

22 GOAL # 5 BUILD & MAINTAIN A HEALTHY BUSINESS CLIMATE Stimulate business & development opportunities through participation in the Space Coast EDC s S.N.A.P. program. (A5.3.0) Obtain S.N.A.P. re-certification (5.3.1) Implement a Cocoa Beach Main Street Program. (5.5.3) 22

23 GOAL # 5 BUILD & MAINTAIN A HEALTHY BUSINESS CLIMATE Maintain membership in the Space Coast Economic Development Council. (5.7.0) Maintain membership in the Cocoa Beach Regional Chamber of Commerce. (5.8.0) Maintain an effective marketing & economic development program within city government. (5.9.0) 23

24 Look Ahead (FY 2017 & Beyond) 24 Address City facilities Enact a tree preservation ordinance Establish a plan to protect N. Thousand Islands Explore selling existing property (e. g. 870 Orlando Ave.) Implement Wayfinding signage Complete SR520 corridor study Complete Minutemen Corridor Improvements

25 Look Ahead (FY 2017 & Beyond) Develop an Information Technology Master Plan Migrate data to the cloud Adopt Document Management System (DMS) Develop GIS map layers Web-based parking & parking enforcement programs Provide more social media presence Annual review of City fees so that fee changes are adopted as part of the budget process 25

26 Look Ahead (FY 2017 & Beyond) Evaluate employee wage & benefit package Must be competitive to attract desirable personnel Develop succession plans Develop employee wellness incentive programs Provide alternate healthcare - employee clinic Increase Citizens on Patrol Program volunteers Certify Beach Rangers for code enforcement 26

27 27 Questions?