Expression of Interest (EOI) Participation in InterFood, Jakarta, Indonesia on Cost Share basis. Registered Kinnow and Mango Exporters
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1 Expression of Interest (EOI) Participation in InterFood, Jakarta, Indonesia on Cost Share basis Registered Kinnow and Mango Exporters Closing Date: October 5, 2017 Submission through any track-able courier service or to the following address: The Procurement Department: U.S.-Pakistan Partnership for Agricultural Market Development 83-A/E-1, 5 th Floor, Main Boulevard, Gulberg III, Lahore, Pakistan
2 NOTE: (Before filling the form, please read and understand documents carefully) Introduction: The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) is a USAID funded, four year project that aims to improve the ability of Pakistan s commercial agriculture and livestock sectors to compete in international and national markets in the four target product lines; meat, high value and off season vegetables, mangoes, and citrus. AMD will act as a catalyst for development and investment in its target product lines by actively promoting cooperation and coordination amongst the value chain actors and ancillary service providers. AMD s implementation strategy is underpinned by a strictly commercial and market driven approach with a clear focus on strengthening market access for its partner organizations and supporting marketing and sales efforts, both nationally and internationally. The objective of the AMD project is to encourage investments in the four target product lines through offering matching grants and empowering stakeholders by developing synergies among them to accomplish together what they cannot do alone. AMD will support upgrading, streamlining of supply chains, optimization of profit margins, increase in the participation of women entrepreneurs, and ultimately help make Pakistani meat, high value and off season vegetables, mangoes and citrus more profitable and competitive. In line with the overarching goal of AMD and the marketing strategy developed, participation in trade shows and other marketing events is a key element of the Project s international marketing strategy. AMD will work towards facilitating participation of partner businesses at leading trade exhibitions and marketing events. The Project s support will include targeted technical assistance for preparatory work prior to each show, facilitation for B2B interactions at the event itself and subsequent support for follow-up upon conclusion of the same. Background: The AMD objective of enhancing sales and promoting exports of its target product lines can be achieved through facilitating agribusinesses participation in leading trade fairs, exhibitions and b2b interactions across the world. The b2b interactions during the expos have the potential to be one of the most effective platforms for marketing and promotion for businesses and provide an ideal opportunity to expand market network with various buyers, sellers and other players from the allied industry resulting in the development of lasting business relationships and sustainable exports through adequate buyer follow-up. Exports of Pakistani Kinnow has remained confined to a few conventional international markets, curtailing profit margins and maximizing risk by limiting exports to a few markets. During the last export year, Pakistan Kinnow suffered a significant setback in its traditional market of Russia, making it even more imperative to expand into other markets. In 2016, AMD in collaboration with PHDA and the Ministry of Commerce gained success in getting the horticulture import calendar of the Indonesian Government revised to expand the import window from 2 months to 4 months, and then again to five months (Dec April) in 2017 during the PTA review talks in Jakarta. As part of this effort, Pakistani mango can was added to the permitted products and can now also be exported to Indonesia. Indonesia serves as a gateway to ASEAN countries and through increased b2b interactions, Pakistan has the opportunity to expand into this market.
3 The Program AMD proposes to support up to eight (08) exporters (6 from citrus and 2 from mango sector) to participate in the upcoming SIAL InterFood Jakarta, Indonesia AMD will work with the Pakistani commercial attaché in Jakarta t0l set up a series of b2b meetings for its facilitated exporters with major importers. Market visits to key wholesale and retail markets in Jakarta will also be conducted to gather insights and hold meetings. AMD contribution for InterFood Jakarta will consist of: booth rental for 2 spaces, booth designing, fabrication and branding, providing lodging arrangements and local transportation for the participating exhibitors. The cost share by the participating exporting businesses shall include: visa fee, international airfare, marketing materials, fruit samples, time, meals and incidental expenses. Selected exporters will be responsible for securing their own visas for Indonesia. During the expo, the AMD booth will be utilized for trade facilitation counter and as an information kiosk. The booths will also be utilized to disseminate sector, product and business information for booking of appointments with interested importers. Two round tables will be provided to conduct b2b meetings. The AMD staff traveling with the selected citrus and mango exporters will support the overall management, operation of the exhibit space and will moderate b2b interactions between Pakistani exporters and prospective buyers & having meetings with the relevant government authorities coordinated through Pakistan s commercial attaché in Jakarta. Furthermore, AMD staff will also utilize the event to gather market insights for all of its target product lines and identify key market players in the fresh produce sector for future links. Expected Outcomes Participation in InterFood Jakarta will facilitate the establishment of new market links and further strengthening of existing linkages through b2b networking at the event and off site. Strategic sales leads are expected to result in new export orders and an overall increase in export sales for the citrus and mango product lines. The event will also serve as platform for promoting Pakistani mandarin and mango in the regional market, especially targeting the Indonesian and ASEAN countries. The event will also allow Pakistani citrus and mango exporters to build a brand identity of their produce. Application/ Qualification Criteria: 1. The company should be export oriented (must have record of exports overt the last two years) and working in the Mango or Citrus (Kinnow) sector; 2. Applicant should either be ISO/HACCP certified or have demonstrated good knowledge of international product compliance and food safety standards and requirements; 3. Registered exporter (only for citrus) having exported Citrus in the last two years to any ASEAN country; 4. Must have their own Mango Orchard of at least 100 acres (Only for Mango); 5. Registered with the relevant department of plant protection; 6. Existing links with buyers in the ASEAN region;
4 7. Agreeing to work on a cost-share basis with AMD and agreeing to bear the cost of airfare, Visa Fees, cost of fruit samples if any; 8. Agreeing to provide AMD with information regarding sales orders as a consequence of AMDs assistance and promotion activities; INSTRUCTIONS: 1- Use capital letters; 2- Mark the applicable boxes as such ; 3- Use extra sheets where necessary; 4- Applications for pre-qualification must be submitted through any track-able courier service or on or before October 5, 2017 in a sealed envelope. Please mark the envelope with the inscription Participation in interfood Jakarta, Indonesia on Cost-Sharing Basis and send to the following address: solicitations@pakistan-amd.org The Procurement Department: U.S.-Pakistan Partnership for Agricultural Market Development 83-A/E-1, 5th Floor, Main Boulevard, Gulberg III, Lahore, Pakistan
5 SECTION I GENERAL INFORMATION Application in Response to: (Ad published on/ref #): Name of Entity Type of Entity Private Ltd. Partnership Other, please specify 1- Names of Partners or Directors 2-3- Type of Company (For Profit or t for Profit) Section 42 Company Registered on (Date) (Also attach registration certificate and t For Profit status to this form) Tax identification numbers: National Tax Number: GST Registration Number:
6 Point of Contact to AMD (Name, , Phone Number) Complete Address Phone Number (Including area code) / Web address
7 SECTION II QUALIFICATION SELECTION CRITERIA: Exporter Based in (List city name): Are you an export oriented company (please tick) Attending SIAL Interfood to promote: (Pick Only One) Agreeing to Work on a Cost Share Basis and Willing to Cover Cost of Airfare, Visa Fees and Fruit/ Vegetable Samples for the Trade Show (please tick) Kinnow Mangoes 1. Currently Exporting Kinnow /Mangoes to which countries (list names): Are you ISO/HACCP certified company (please tick) Links with Buyers in ASEAN Countries (please tick) Having a Mango Orchard of at least 100 acres (please tick) (For Mango Exporters Only) Exported Citrus to ASEAN countries in the last two years (For Citrus Exporters Only) (please tick) Number of Years of Experience in exporting Kinnows /Mangoes (please tick) More than 15 years years 5 10 years 1 5 years Registered with Department of Plant protection (please tick)
8 SECTION III CONFLICT OF INTEREST: U.S. - PAKISTAN PARTNERSHIP FOR AGRICULTURAL MARKET Kindly inform us if you are by any means related to U.S.-Pakistan Partnership for Agricultural Market Development (AMD) staff which may influence the outcome of this assessment process. Please mention the nature of relationship with AMD staff along with names and designations of related AMD personnel in the space providedbelow:
9 SECTION IV DECLARATION I/We hereby confirm that all the information given in this form and in the attached documents are true and correct to the best of my/our knowledge. I/ We understand that any false information shall result in immediate disqualification. If pre qualified by AMD I/we shall strictly adhere to all the rules, regulations, terms and conditions as laid down by AMD. Signature(s) of Proprietor /Partners/Directors Name Designation CNIC. IMPORTANT NOTE: Submission of this Application does not guarantee that the applicant shall be registered with AMD; AMD may ask for any further details and documents, or may physically inspect the applicant s organizational setup/factory at any time without prior notice; Please ensure to provide complete information asked for in the absence of which your application will not be considered.
10 SECTION V CREDENTIALS Please attach following documents and check the applicable box National Tax Registration Certificate Sales Tax Registration Certificate Any other details please specify: Authorized Representative s Signature
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