The implementation of Telework- und Teleservice-Centre (TTC) in rural regions - A View on the Network Structure

Transcription

1 The implementation of Telework und TeleserviceCentre (TTC) in rural regions A View on the Network Structure

2 The main questions of the investigation: Which network structures mark the implementationnetwork of a public supported TTC in rural regions which were implemented successful? Who was important for the implementation process? Why was the actor important? How did the contacts evolve?

3 The construction of the lecture: The services of TTC About the examination method Objectives of the researched TTC in rural areas The main dependent variable Dynamic Model of the TTCImplementation based on the network The actors in the stage of ideaexchange and financing The actors in the operational phase Conclusion

4 The services of the TTC: Training with contents of the New Media CallCenterService Services around New Media (CAD, WebServices ) Clerical work and clerical activities, accounting activities...

5 About the examination method Qualitative Study 7 Cases in Germany, implemented between Common criteria of the seven cases: TTC in rural regions Common political objectives Supported from public side Young TTC in the phase of the implementation or shortish after the implementation One Panel (over 2,5 years) and six ExPostInquiries 98 Interviews with representatives of the different groups in the network (5 groups) Inquiry in writing of two groups in the network (training and course participants, firms in one local community)

6 Objectives of the researched TTC Superior objective: Achievement of the economic independence from public funds during or after the implementation phase Political objectives: Reaction on the lack of job offer in rural areas: Job creation for employees in the TTC Incubating of setting up businesses Reaction on the digital gap between urban and rural areas in terms of the new media: Improvement of the diffusion of the new media in rural areas (via) easing the access to the I&Ctechnologies for the local economy and population Provide an access to the job market for jobseeking persons via a) Job creation near the place of residence and b) Training in terms of jobrelated matters (e.g. computing)

7 The main dependent variable: Success A successful implementation is indicated by:... achieved political aims.... achieved economic independence.... the interviewees evaluate the TTC as successful. 7 investigated TTC: 2 successful 2 not successful 3 in parts successful

8 Dynamic Model of the TTCImplementation on the basis of the network 1. stage: Network of the ideaexchange and financing Which functions are important? Which relations are important? People with ideas and financing

9 Furtherer Furtherer Furtherer Supporting actors (Representatives (Representatives Functions: of ) public (Representatives of institutes of ) ) public Consulting (Representatives public institutes institutes (Representatives Financing of of )) firms (Representatives of ) firms private firms Public relations and private mediate persons persons contacts Functions: private persons Functions: Financing Functions: Financing (Representatives of ) Public Financing Public public relations relations institutes and and mediate Public relations mediate (Representatives contacts and contacts of ) Consulting mediate contacts Consulting firms Consulting private persons The groups of actors in the stage of the ideaexchange exchange and financing TTCStaff TTCStaff TTCStaff Function: TTZManager TTZManager Operational TTZManager TTZEmployess TTZEmployess realisation of TTZEmployess Function: Function: the concept Function: Operational Operational realisation realisation TTCManager Operational of of the the concept concept realisation (organize (organize of training training the concept pr pr (organize training pr ograms, ograms, ograms, services ) services ) services ) Exchange of ideas to elaborate the concept (activities of consulting, value the market potential...) Financing has to be planed and locked TTCManager and mayor has to be involved in this phase => actors in agreement with the concept to realise the concept => Social capital (trust)

10 Dynamic Model of the TTCImplementation on the basis of the network 1. stage: Network of the ideaexchange and financing Which functions are important? Which relations are important? People with ideas and financing The decision for the TTC comes to. 2. stage: Operational Phase = NetworkExpansion How does the expansion of the network work?

11 Furtherer Furtherer Furtherer Supporting actors (Representatives (Representatives Functions: of ) public of ) public (Representatives Consulting institutes of ) institutes (Representatives (Representatives public Financing institutes of of )) firms (Representatives of ) firms Public relations and firms private private mediate persons private persons contacts persons The NetworkExchange towards the founders of new business TTCStaff TTCStaff TTCStaff TTCStaff TTCManagement: TTCManagement: TTCManagement: TTCManagement: Operational Operational realisation realisation Operational of of the the concept concept realisation realisation of of TTZEmployees TTZEmployees the the concept concept TTC TTZEmployees target target group: group: women women Target target after after longterm longterm group: women maternity maternity (in after leave leave particular): longterm,, jobseeking, jobseeking, maternity women leave Commuter...) Commuter...), after jobseeking, longterm maternity Commuter...) leave, jobseeking, Commuter...) Founder Founder of of new new Founder Founder business business of of new new business business Founder Founder of of new new Founder business business of of in new in new the the TTC TTC business business freelanced freelanced in in the Rent the teachers teachers TTC TTC or hire freelanced homebased homebased teachers rooms teachers teleworker teleworker in homebased teleworker the teleworker TTC and Target Target Target group group use the infra (in Target (in (in particular): particular): group structure (in Women particular): Women Women after I&CT after after longterm longterm longterm maternity maternity after leave leave leave longterm Jobless leave Jobless Jobless persons persons persons Commuter persons Commuter Inquiries of the local population and an open council were the most productive instrument to achieve the TTCEmployees and the founders of new business TTCManagement acquires and mobilizes founders Supporting actors use and mediate contacts (local government and job centre) => Inquiries, open councils and supporting actors

12 Furtherer Furtherer Furtherer Supporting actors Functions: of ) (Representatives of ) public (Representatives Consulting institutes of ) institutes (Representatives (Representatives public Financing institutes of of )) firms (Representatives of ) firms Public relations and firms private private mediate persons private persons contacts persons The Customers TTCStaff TTCStaff Function: TTZManager TTZManager Operational realisation TTZEmployess TTZEmployess of the concept Founder Founder of of new new Founder business business of of new new business Founder of of new new Founder business business of of in in new new the the TTC TTC business freelanced in in the the teachers teachers TTC TTC freelanced homebased teachers teleworker teleworker homebased teleworker Customers Customers Customers Customers Training Training Training Training participants participants participants participants Customers Customers Customers Customers of of of of the the the the (tele)services (tele)services (tele)services (Tele)Services Target Target Target Target group group group group (in (in (in particular): particular): particular): (in particular): local local local local population population population population regional regional regional firms firms firms firms regional regional regional regional communities communities communities communities public public public public institutes institutes institutes institutes Problems in rural areas: Small population density and small density of firms Firms and communities still front sceptically the new media The term TTC and the services of TTC are unknown, great => efforts are necessary to make it known TTCManagement use contacts Mayor is important, because he has many public events with speeches and use his contacts to public institutes Supporting actors become customer (Employment exchange/ training programs for jobless people, member of the municipal councils with own firms...) => Social capital

13 Furtherer Furtherer Furtherer Supporting actors (Representatives (Representatives Functions: of ) public (Representatives of institutes of )) public Consulting institutes (Representatives public institutes (Representatives Financing of of )) firms (Representatives of ) firms firms Public relations and private private mediate persons private persons contacts persons Customers Customers Customers local local Training population population participants regional regional Customers firms firms of the regional regional (Tele)Services communities communities public public institutes institutes Cooperationpartners partners TTCStaff TTCStaff Function: TTZManager TTZManager Operational realisation TTZEmployess TTZEmployess of the concept Founder of of new new Founder of of new business business Founder of of new new Founder of of in new business in the the TTC TTC business in in the TTC freelanced teachers freelanced teachers homebased teleworker homebased teleworker Cooperation partners Cooperationpartners other TTC other other TTC other centres TTC other other centres etc. centres etc. etc. The supporting actors act like cooperationpartners, and adopt the functions of cooperationpartners like transfer of knowhow and getting more known The cooperation with other centres is of minor importance in the implementation process

14 Conclusions: TTCManagement has to be involved in the first stage, because it has the function of the operational realisation of the concept. TTCManagement possesses relationships with the local population and local/regional firms and institutes, which can be used for the implementation process. Supporting actors play big parts during the implementationprocess Use their contacts Customers Mayor is important, because he has many public events with speeches and has the possibility to advertise he has the most contacts to other public institutes (public funds, customers) Inquiries to achieve employees and founder of new business Social Capital: Use of occupational and informal (local clubs) relations and private relations inside families to mediate contacts

15 Thank you for your attention!