SNA State Association Web Brand & Styleguide
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1 State Logo (can be ordered/ created for you by SNA Headquarters) SNA State Association Web Brand & Styleguide Prepared by American Technology Services, Inc. & School Nutrition Association 2014 American Technology Services, Inc. & School Nutrition Association. All Rights Reserved.
2 01. Defining the SNA State Web Brand The purpose of the state association website is to serve as the go-to resource for information on and about school nutrition and school nutrition programs for school officials & employees, teachers & higher learning professionals, officials, chapters, parents & students, and industry suppliers & partners in your state. Other goals of the website are to: Promote a good user experience for the state association staff (if applicable), members and prospective members Increase the number of visitors with longer retention time Increase memberships with better member satisfaction Decrease the number of calls from website users looking for information
3 02. Color Palette Primary Colors 204, 30, 76 0, 126, 95 69, 180, , 225, %, 100%, 64%, 2% 88%, 27%, 75%, 12% 74%, 0%, 100%, 0% 37%, 0%, 80%, 0% #E81E49 #007A5C #5DC062 #5DC062 Secondary Colors 204, 149, , 243, , 253, , 68, 68 80%, 28%, 2%, 0% 2%, 0%, 59%, 0% 1%, 0%, 16%, 0% 67%, 60%, 59%, 44% #0095CC #FEF387 #FFFDDD #444444
4 03. Typography
5 04. Image Dimensions & Character Limitations Home Page State Logo Suggested State Headings ABOUT US NEWS MEMBERSHIP CONFERENCES & MEETINGS EDUCATION LEGISLATION RESOURCES SCHOLARSHIPS & AWARDS Headline: Copy: No more than 330 [State] Membership...Feeding the Future 350px wide 350px-550px tall Mission: No more than 350 Mission: [State Name], a state organization of school nutrition professionals. Committed to advancing the quality of school meal programs through education and advocacy. > Learn more 350px wide 150px tall [can be internal or external info) Contact Us [State Name] SNA [Address] 123 Road City, State Tel: (123) info@[statename]sna.org SNA National Links SchoolNutritionAssociation Lunch user/schoolnutrition company/school-nutritionassociation Copyright is the responsibility of individual state SNA.
6 05. Image Dimensions & Character Limitations Landing Pages Suggested State Headings ABOUT US NEWS MEMBERSHIP CONFERENCES & MEETINGS EDUCATION LEGISLATION RESOURCES SCHOLARSHIPS & AWARDS Primary Colors: Dk Grn: R-0, G-126, B-95 Med Grn: R-68, G-180, B-79 Lt Grn: R-171, G-225, B-102 Red: R-204, G-30, B-76 No more than px wide 350px-550px tall Contact Us [State Name] SNA [Address] 123 Road City, State Tel: (123) SNA National Links SchoolNutritionAssociation Lunch user/schoolnutrition company/school-nutritionassociation Copyright is the responsibility of individual state SNA.
7 The SNA State Association Web Brand & Style Guide 06. Image Dimensions & Character Limitations Article Pages Suggested State Headings ABOUT US NEWS MEMBERSHIP CONFERENCES & MEETINGS EDUCATION LEGISLATION SCHOLARSHIPS & AWARDS RESOURCES Primary Colors: Dk Grn: R-0, G-126, B-95 Med Grn: R-68, G-180, B-79 Lt Grn: R-171, G-225, B-102 Red: R-204, G-30, B-76 Imagery Placed (in the body of a webpage): 565px wide OR 240 px or smaller in width no taller than 460 px 245px wide 245px-600px tall Copyright is the SNA National Links Contact Us responsibility of individual state SNA. [State Name] SNA [Address] 123 Road City, State SchoolNutritionAssociation Tel: (123) Lunch user/schoolnutrition company/school-nutritionassociation
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