2018 Graphic Standards
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1 2018 Graphic Standards
2 Identity Standards 1 of 14 THE CREIGHTON PREP SEAL LOGO The Creighton Prep Seal Logo is the brand by which we communicate our commitment to the highest levels of Jesuit education. Building the recognition and understanding of our organization as a whole is a responsibility shared by all employees. This document is designed to assist in producing and distributing consistent and effective communications which employ the Creighton Prep brand. The Creighton Prep Seal logo includes the wordmark and school seal and can be displayed in PMS 280 Blue, Black or Reversed.
3 Identity Standards 2 of 14 THE CREIGHTON PREP CP LOGO The Creighton Prep CP Logo is a secondary brand by which we communicate our commitment to the highest levels of Jesuit education. Building the recognition and understanding of our organization as a whole is a responsibility shared by all employees. This document is designed to assist in producing and distributing consistent and effective communications which employ the Creighton Prep brand. The Creighton Prep CP Logo can be displayed in PMS 280 Blue, Black, Color Reversed or Reversed. COLOR
4 Identity Standards 3 of 14 THE CREIGHTON PREP TEXT LOGO The Creighton Prep Text Logo is a secondary brand by which we communicate our commitment to the highest levels of Jesuit education. Building the recognition and understanding of our organization as a whole is a responsibility shared by all employees. This document is designed to assist in producing and distributing consistent and effective communications which employ the Creighton Prep brand. The Creighton Prep Text Logo can be displayed in PMS 280 Blue, Black, or Reversed.
5 Identity Standards 4 of 14 THE MEN FOR OTHERS LOGO The Men For Others Logo is the brand by which we communicate our message of creating students who are Men for Others. Building the recognition and understanding of our organization as a whole is a responsibility shared by all employees. This document is designed to assist in producing and distributing consistent and effective communications which employ the Creighton Prep brand. The Men For Others Logo can be displayed in PMS 280 Blue, Black or Reversed.
6 Identity Standards 5 of 14 THE CREIGHTON PREP AMDG LOGO The Creighton Prep AMDG Logo is the supporting brand by which we communicate our commitment to the highest levels of Jesuit education. Building the recognition and understanding of our organization as a whole is a responsibility shared by all employees. This document is designed to assist in producing and distributing consistent and effective communications which employ the Creighton Prep brand. The Creighton Prep AMDG logo can be displayed in PMS 280 Blue, Black or Reversed.
7 Identity Standards 6 of 14 THE CREIGHTON PREP AMDG FUND LOGO The Creighton Prep AMDG Fund Logo is the brand by which we communicate all annual fund and giving initiatives. Building the recognition and understanding of our organization as a whole is a responsibility shared by all employees. This document is designed to assist in producing and distributing consistent and effective communications which employ the Creighton Prep brand. The Creighton Prep AMDG Fund Logo includes the CP Logo within the annual funds enclosure and can be displayed in PMS 280 Blue, Black or Reversed.
8 Identity Standards 7 of 14 THE CREIGHTON PREP ATHLETIC LOGO The Creighton Prep Athletic Logo is the brand by which we communicate our commitment to the highest levels of high school athletics. Building the recognition and understanding of our organization as a whole is a responsibility shared by all employees. This document is designed to assist in producing and distributing consistent and effective communications which employ the Creighton Prep brand. FULL COLOR COLOR The Creighton Prep Athletic Logo includes Jr. Jay Bluejay and CP mark and can be displayed in Spot Color, Full Color CMYK, 1 Color PMS 280 Blue, Black, Color Reversed or Reversed.
9 Identity Standards 8 of 14 THE CREIGHTON PREP JR. JAYS LOGO The Creighton Jr. Jays Logo is the secondary brand by which we communicate our commitment to the highest levels of high school athletics. Building the recognition and understanding of our organization as a whole is a responsibility shared by all employees. This document is designed to assist in producing and distributing consistent and effective communications which employ the Creighton Prep brand. The Creighton Prep Jr. Jays Logo can be displayed in PMS 280 Blue, Black, Color Reversed or Reversed. COLOR
10 Identity Standards 9 of 14 THE PREP BLOCK LOGO The Prep Block Logo is a supplementary brand for use by the athletic department and for merchandising. Building the recognition and understanding of our organization as a whole is a responsibility shared by all employees. This document is designed to assist in producing and distributing consistent and effective communications which employ the Creighton Prep brand. FULL COLOR The Prep Block Logo can be displayed in PMS 280 Blue, Black or Reversed.
11 Identity Standards 10 of 14 THE MEN FOR OTHERS GOLF LOGO The Men For Others Golf Logo is the brand for our annual golf tournament. Building the recognition and understanding of our organization as a whole is a responsibility shared by all employees. This document is designed to assist in producing and distributing consistent and effective communications which employ the Creighton Prep brand. The Men For Others Golf Logo can be displayed in PMS 280 Blue, Black or Reversed.
12 Identity Standards 11 of 14 Header Forming Men of Faith, Scholarship, Leadership and Service Department SCHOOL LETTERHEAD Forming Men of Faith, Scholarship, Leadership and Service Omaha s Jesuit College Preparatory School Since Western Ave. Omaha, NE Footer ADMISSIONS Printed only in PMS 280, the school letterhead contains the Prep Seal Logo, mission statement and a footer containing address, phone number and website information. The mission statement is 12pt. Futura Light Condensed Oblique and all footer text should be 12 pt. Futura Light Condensed. Department-specific letterhead is denoted with the name of the department placed just below the header and aligned with the right margin of.375. For artwork and paper stock information, please contact the marketing department. Omaha s Jesuit College Preparatory School Since Western Ave. Omaha, NE BASH Header BASH LETTERHEAD The BASH letterhead contains the Prep Seal Logo, mission statement and BASH reference in the header. The footer contains Prep s address as well as the URL of Prep s BASH website. BASH Footer
13 Identity Standards 12 of 14 Header AMGD Logo Forming Men of Faith, Scholarship, Leadership and Service Parent AMDG Fund Committee Mike & Kathleen Lighthart General Chairs Tim & Ann Mausbach Freshman Class Chair Tim & Jan Braun Sophomore Class Chair Kristen Morrison Junior Class Chair Mike & Julie Sharp Senior Class Chair Forming Men of Faith, Scholarship, Leadership and Service Creighton Prep Sta Fr. Tom Neitzke, SJ President The AMDG Fund letterhead contains the Prep Seal Logo, mission statement and AMDG Fund logo in the header. The footer contains Prep s address and there is a secondary version with the committee and staff list in the left margin as well. Kathy Bertolini Vice President of Development Brad Burks 00 Director of Annual Funds Daneen Pieper Director of Parent AMDG Fund Omaha s Jesuit College Preparatory School Since Western Ave. Omaha, NE Committee Staff Footer AMDG FUND LETTERHEAD Omaha s Jesuit College Preparatory School Since Western Ave. Omaha, NE
14 Identity Standards 13 of 14 AREA OF NON-INTERFERENCE In standard presentation format, care should be taken to avoid infringing on the area of non-interference with other graphics, copy or logos. The area of non-interference is equal to the height of the P in the CP Logo. 1 LOGO SIZE The Creighton Prep Logos should never be used smaller than 1 at each logo s shortest dimension. 1 COATED & UNCOATED APPROVED COLORS PRIMARY The following are the approved colors for Creighton Prep: Prep Blue PMS 280 Because we live and operate in a full-color world, in addition to our standard PMS 280 blue, we ve compiled a collection of secondary colors to employ in Creighton Prep presentations, collateral and promotional contexts. These colors are intended to be used in an accent fashion, not as the main color on a piece. Pantone 280 SECONDARY Pantone 7683 Pantone 279 Pantone 116 Pantone Cool Gray 6 Prep Medium Blue PMS 7683 (Athletic Logo Only) Prep Light Blue PMS 279 Pantone* Cool Gray 6 PROCESS BUILD C M - 85 Y-5 K - 22 C - 83 M - 55 Y-0 K-0 C - 68 M - 34 Y-0 K-0 C-0 M - 14 Y K-0 C - 16 M - 11 Y - 11 K - 27 RGB BUILD R-1 G - 33 B R - 51 G B R - 65 G B R G B-0 R G B B8 418FDE FFCD00 A7A8AA HEX/HTML Prep Gold PMS 116 (Athletic Logo Only) Prep Gray PMS Cool Gray 6 * The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. For accurate color standards, refer to the current edition of the Pantone Color Formula Guide. Pantone is a registered trademark of Pantone, Inc.
15 Identity Standards 14 of 14 Approved typefaces: These typefaces should be used for all communications, unless otherwise indicated below. Futura Light Minion Pro Futura Light Oblique Minion Pro Italic Futura Book Futura Book Oblique Futura Medium Futura Medium Oblique Futura Heavy Futura Heavy Oblique Futura Bold Minion Pro Semibold Minion Pro Semibold Italic Minion Pro Condensed Minion Pro Condensed Italic QqRrSsTtUuVvWwXxYyZz Minion Pro Semibold Condensed Minion Pro Semibold Condensed Italic Futura Bold Oblique Futura Light Condensed Futura Light Condensed Oblique Futura Medium Condensed Futura Medium Condensed Oblique Futura Bold Condensed Futura Bold Condensed Oblique Helvetica LT Std Arial Arial Bold Times New Roman Alternative/Web typefaces: These typefaces should only be used for web-based or PC applications where Myriad and Minion are unavailable. For use with: Letters Word documents s PowerPoint presentations
Contents. Contacts. Executive Summary. Visual Identifiers. Approved Colors. Preferred Fonts. Correct Usage. Legal Information. University Print Shop
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