Rental applications are lengthy and repetitive Younger renters at disadvantage without rental history, big bank accounts, stable jobs

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2 The Problem Rental applications are lengthy and repetitive Different formats, same information New renters must apply to multiple rentals, given competitive marketplace Must ask references to accept phone calls from multiple landlords Must fill out personal info time and time again Must put sensitive financial info and credit score in hands of multiple agencies and landlords Application fees and credit checks create financial burden Younger renters at disadvantage without rental history, big bank accounts, stable jobs

3 rentref Solution Central online rental profile Like LinkedIn for rental applicants Applicants decide what information to share and when to share it Empowers rental applicants to create a customized profile that grows as they do Today Tomorrow Next Year Future Graduation Internship Promotion Family

4 Quick, Easy Rental Profile

5 Rental App Competitive Landscape Current products serve the landlord first: Zumper: Common app for rentals Landlords pay subscription fee of ~$30/mo Tenants pay credit check fee of $10 Lovely: Focused on apartment search, but also offers RenterCards, or mini common apps Charges landlords on per lead basis: ~$35 per lead; $350 per signing Common apps haven t taken off as hoped Landlords aren t burdened easy to find tenants Rental applicants still underserved

6 Secret Sauce Centralized online profile means applicants do the work once; use info forever Build It: Profile creation quick and easy Iterate: Enter current info and request references for workable profile today References post automatically as they re completed Add additional credentials as earned Own It: Applicants pick and choose which info to send to each landlord Profiles easily tailored to meet needs of specific landlords

7 Product Demo

8 Our Customers Initially targeting new college graduates in San Francisco to help them compete in crowded rental marketplace 28,500 people ages in San Francisco 58% (16,500) have BA degree Nationwide, ~11 million ages million recent college grads Landlords as secondary customers: Can also build a profile, advertise rental inventory Eventually target all rental applicants and landlords

9 Freemium Biz Model Free to build, enhance and host rental profile $5 fixed fee each time applicant sends profile link Estimate 5 applications per customer $5 x 5 apps = $25 per customer Conservatively assumes one-time use with additional upside if customer users rentref for future move Sale add-ons: financials, credit checks, etc. Landlords can join, build profile, advertise listings for free

10 Market Potential* In San Francisco alone: $25 per user x 16,500 new BA earners Yields $415,000 Nationwide: $25 per user x 5 million new BA earners Yields $125 million *Just for year-old demographic with BA degree

11 Fixed: Web design and hosting fees Security, legal fees Partner fees for credit agencies Salaries for fulltime employees Insurance coverage Low Cost Structure Variable: Marketing Keyword-based Google marketing Demographic-based Facebook marketing Zillow, Trulia, Redfin, other real estate sites College campus marketing Additional legal fees

12 Our Team We are renters from all walks of life: students, mothers, singles, professionals. LAURA FORMAN Stanford MA in Data Journalism June, 2015 BA Princeton University, 2006 RYAN EBANKS MBA Stanford GSB June, 2015 BA Princeton University, 2010 HALEY SAYRES Stanford MA in Communications June, 2015 BS Stanford University, 2014 MARY ANN TOMAN-MILLER Stanford MA in Data Journalism June, 2015 BA Stanford University, 2014 LIAM KANE-GRADE Stanford MA in Data Journalism June, 2015 BA University of Wisconsin, 2014

13 Opportunity Summary Linked-in-like profile for rental applicants Potentially disruptive offering, streamlining rental process and increasing information share No real competition doing this Freemium upfront biz model to attract customers in need Online platform offers low costs, high margins Large revenue opportunity, even in conservative market model Data collected invaluable for major real estate players Obvious add-on to any online real estate search company and/or broker dealer Today we re supplementing traditional rental applications. Tomorrow we hope to obsolete them.

14 Empowering Rental Applicants