51B - SEO - PermitPlace

Transcription

1 Online Marketing Report -

2 HI Mike, Here is your monthly report from 51Blocks.com. This is a completely new format and we hope you like it. There is a lot of data here so we can customize this to what you care about but I thought I would show more than less. Below are a few comments: Total Traffic - Total traffic is down just a bit MoM but YoY traffic is up 68%! YoY organic is up 77%!! Sessions: While traffic is down slightly MoM, the number of pages per session a user visits s up 37% and the aver session duration is up 12.4%. Conversions - Conversions dropped a bit and we have a task to take a look at that in October. Rankings: LA organic rankings are 99% with almost all keywords in the #1 spot. LA local search is at 80% with a majority of the keywords in the top spot in Google local search. Google My Business: There is an increase in searches and views for all 3 of the listings which is excellent! This month I'll be focused on content again, as well as getting the page download time lowered. I'm also going to focus on finding ways to get more conversions onsite, in addition to the quote form. If you have any questions, let me know. Thanks! Niki USERS 3, % SESSIONS 4, % PAGES / SESSION % 2.25 targeted AVG. SESSION DURATION BOUNCE RATE PAGE DOWNLOAD TIME 1m 25s 12.4% 1m targeted 76.15% 3.3% 70% targeted 19s 48ms 823.8% 3s targeted GOAL COMPLETIONS 23 GOAL CONVERSION RATE 0.54% -11.5% -8.9% NEW VISITORS /02/ /06/ /10/ /14/ /18/ /22/ /26/ /30/ /04/ /08/ /12/ /16/ /20/ /24/ /28/2016 Sessions 1 / 10

3 TOTAL TRAFFIC PAST 13 MONTHS: Month Users % new sessions Sessions Bounce rate Avg. session duration Goal completions Goal conversion rate Pageviews Pages / session Page Download Time (ms) October, , % 4, % 1m 25s % 9, s 48ms September, , % 4, % 1m 15s % 7, s 62ms August, , % 4, % 1m 10s % 8, s 873ms July, , % 4, % 1m 2s % 7, s 632ms June, , % 4, % 1m % 7, s 942ms May, , % 5, % 1m 14s % 8, s 399ms April, , % 4, % 1m 3s % 7, s 481ms March, , % 4, % 1m 26s % 9, s 743ms February, , % 1, % 50s 0 0% 1, ms January, , % 1, % 59s 0 0% 4, s 69ms December, , % 1, % 1m 10s 0 0% 2, s 747ms November, % % 1m 27s 0 0% 1, ms October, , % 2, % 1m 12s 0 0% 4, s 716ms 38,547 87% 44, % 1m 11s % 81, m 8s 960ms ORGANIC TRAFFIC - HISTORICAL TABLE PAST 13 MONTHS: Month Users % new sessions Sessions Bounce rate Avg. session duration Pageviews Pages / session October, , % 3, % 1m 5s 4, September, , % 3, % 1m 11s 5, August, , % 3, % 1m 11s 5, July, , % 2, % 1m 7s 4, June, , % 3, % 1m 7s 5, May, , % 3, % 1m 15s 5, April, , % 3, % 1m 10s 5, , % 28, % 1m 10s 48, / 10

4 Month Users % new sessions Sessions Bounce rate Avg. session duration Pageviews Pages / session March, , % 3, % 1m 20s 5, February, % % 1m 14s January, % % 1m 12s December, % % 1m 6s November, % % 52s October, , % 1, % 1m 7s 3, , % 28, % 1m 10s 48, MEDIUM PERFORMANCE Medium Sessions Users Pageviews Pages / session Avg. session duration Bounce rate % new sessions organic 3,133 2,878 4, m 5s 77.4% 89.18% (none) , m 40s 66.36% 84.85% referral s 84.44% 92.38% cpc s 76.4% 64.6% 4,256 3,827 9, m 25s 76.15% 87.78% SOURCE / MEDIUM PERFORMANCE Source / medium Sessions Users Pageviews Pages / session Avg. session duration Bounce rate % new sessions google / organic 3,006 2,765 4, m 4s 77.74% 89.39% (direct) / (none) , m 40s 66.36% 84.85% google / cpc s 76.4% 64.6% wsj.com / referral s 77.14% 95.24% site-auditor.online / referral s 99.03% 90.29% bing / organic m 43s 62.32% 85.51% yahoo / organic s 76.36% 81.82% monetizationking.net / referral s 100% 100% homeguides.sfgate.com / referral s 53.85% 92.31% 4,256 3,827 9, m 25s 76.15% 87.78% 3 / 10

5 Source / medium Sessions Users Pageviews Pages / session Avg. session duration Bounce rate % new sessions 24x7-server-support.site / referral s 100% 100% 4,256 3,827 9, m 25s 76.15% 87.78% TOP PAGES PERMITPLACE.COM/ Pages Impr. Clicks CTR Avg. position 30, % 9.4 7, % 7 5, % 7 4, % california-liquor-license-fivequestions-to-ask-before-applying , % ,432 1, % 7.9 VISITS BY KEYWORD PERFORMANCE liquor license research building permits website buttons sharebutton.to permitplace.com abc license in santa clara county alyse stewart permit place availability of water in letter beer and wine license cost New Visitor Returning Visitor 4 / 10

6 LANDING PAGE PERFORMANCE Landing page New users Users % new sessions Sessions Bounce rate Avg. session duration Pages / session % % 42s 1.28 / % % 1m 49s 3.16 /blog/california-liquor-lice nse-five-questions-toask-before-applying /blog/what-is-a-buildingpermit-expediter /blog/top-ten-losangeles-permit-tips-forgetting-restaurantsapproved /permitting-services/ permit-expediting/ california-permitexpediting/los-angeles % % 1m 16s % % 1m 26s % % 1m 57s ,736 3, % 4, % 1m 25s 2.33 CRAWL ISSUES PERMITPLACE.COM/ Path Details Date blog/do-you-love-permits-february-newsletterproject 404 Oct 30, :38 PM news/permit-information/directory.html?sid=20:maine&no_redire ct=true 404 Oct 30, :02 AM blog/tag/liquor-license/page/2 404 Oct 29, :24 PM services/hotels.html?no_redirect=true 404 Oct 27, :40 PM blog/category/ladbs/page/2 404 Oct 27, :30 PM 5 / 10

7 PROJECT TASKS Here is your completed tasks and next months tasks: RANKINGS 6 / 10

8 RANKINGS 7 / 10

9 8 / 10

10 9 / 10

11 GOOGLE MY BUSINESS Seattle San Francisco Los Angeles 10 / 10