RECRUITING IN EUROPE

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1 ICR, Institute for Competitive Recruiting, 2014 RECRUITING IN EUROPE CURRENT CHALLENGES WOLFGANG BRICKWEDDE DIRECTOR, INSTITUTE FOR COMPETITIVE RECRUITING RIDE- RECRUITING INNOVATION DAY EUROPE 15. APRIL 2015, ZURICH

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3 Overview ICR, Institute for Competitive Recruiting Research Corporations: Consulting How to improve their internal recruitment in order to become competitive Solution Providers: How to be successful in the German speaking market Jobboards Multi Channel Posting

4 Europe: Current Challenges

5 Agenda Recruiting in Europe Ways to recruit in Europe Challenges in European recruitment The Labour Markets The basics/infrastruture for recruitment Availability of latent candidates Mobility and candidates The Recruitment Landscape Use of social media business networks Legal issues Highlights of the RIDE

6 Agenda: Recruiting in Europe Ways to recruit in Europe Recruit across borders, for your home country Recruit in other countries, for these countries

7 Agenda: Recruiting in Europe Challenges for Recruiting in Europe Candidate awareness for own company (Employer Brand) Candidate availability (unemployment rates/ % of latent candidates) Candidate access for own company (recruiting channel use) In scarcity markets: individualization of communication candidate focus vs company focus digitalization

8 Agenda Recruiting in Europe Ways to recruit in Europe Challenges in European recruitment The Labour Markets The basics/infrastruture for recruitment Availability of latent candidates Mobility and candidates The Recruitment Landscape Use of social media business networks Legal issues Highlights of the RIDE

9 Agenda: Recruiting in Europe The basics/infrastruture for recruitment

10 Europe: One Continent One Recruiting?

11 Europe: One Continent One Recruiting? Unemployment Rates > 20% > 10% 7-10% < 7%

12 Europe: One Continent One Recruiting? Employment Outlook > 10% > 5-10% 1-5% < 1% Source: ManpowerGroup Global Employment Outlook Q3 2014

13 Europe: One Continent One Recruiting? Unemployment Rates Employment Outlook > 20% > 10% 7-10% < 7% > 10% > 5-10% 1-5% < 1%

14 One Continent Different Labour Markets Most difficult to fill jobs Source: EU 2012, European Vacancy and Recruitment Report

15 Europe: One Continent One Recruiting? % of latent candidates > 65% 55-65% < 55% Source: Linkedin 2014

16 Agenda Recruiting in Europe Ways to recruit in Europe Challenges in European recruitment The Labour Markets The basics/infrastruture for recruitment Availability of latent candidates Mobility and candidates The Recruitment Landscape Use of social media business networks Legal issues Highlights of the RIDE

17 Germany Sweden United Kingdom Netherlands Belgium Spain Italy France Hungary Czech Republic Turkey Romania Internet Penetration Rate (gives an indication of the accessibility of potential candidates via social networks per country) 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% 90,0% 100,0% Czech Netherlan United Romania Turkey Hungary France Italy Spain Belgium Sweden Germany Republic ds Kingdom Internet Penetration 44,1% 45,7% 70,9% 65,3% 77,2% 58,4% 65,6% 81,4% 89,5% 84,1% 92,9% 82,7% Internet Penetration Source: InternetWorldStats

18 Europe: One Continent One Recruiting? Use of Social Media Business Networks Linkedin XING Viadeo

19 The most popular Social Networks per country Facebook and YouTube are dominating the Social Media landscape in the European countries Germany Sweden UK Netherlands Belgium Spain Italy France Hungary Czech Republic Turkey Romania Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Xing Linkedin Twitter Linkedin Linkedin Twitter Twitter Linkedin IWIW Linkedin Twitter Linkedin Twitter Twitter Linkedin Twitter Twitter Linkedin Linkedin Twitter Badoo Twitter Linkedin Twitter Linkedin Pinterest Pinterest Pinterest Tuenti Badoo Viadeo Badoo HI5 Hyves Badoo Badoo Linkedin, Twitter dominate the professional network area, with local heros like Xing and Viadeo in a few countries. (source: The sites in the top sites lists are ordered by their 1 month alexa traffic rank. The 1 month rank is calculated using a combination of average daily visitors and pageviews over the past month. The site with the highest combination of visitors and pageviews is ranked #1. )

20 Europe: One Continent One Recruiting? % of professionals able to be reached with Linkedin > 20% 11-20% < 10% Source: InternetWorldStats, Eurostats, Linkedin

21 Percentage of Professionals reachable via Linkedin (gives an indication whether a social network is suitable for proactive candidate sourcing in a specific country) Germany Sweden United Kingdom Netherlands Belgium Spain Italy France Hungary Czech Republic Turkey Romania Reach: Percentage of Professionals reachable via this network 0% 10% 20% 30% 40% 50% 60% 70% Roma nia 12% Czech Turkey Republ ic 6% 8% Hunga ry 12% France Italy Spain Reach: Percentage of Professionals reachable via this network 7% 8% 6% Belgiu m 33% Nether lands 55% United Kingdo m 58% Swede n 28% Germa ny 3% Source: InternetWorldStats, Eurostats, Linkedin

22 Agenda Recruiting in Europe Ways to recruit in Europe Challenges in European recruitment The Labour Markets The basics/infrastruture for recruitment Availability of latent candidates Mobility and candidates The Recruitment Landscape Use of social media business networks Highlights of the RIDE

23 Before lunch European HR-Recruitment Marketing Challenges: Where to get the data on how to best deploy the Employer Brand and find the best talent across various countries? Geert- Jan Waasdorp Interactive Roundtable Session Use the opportunity to discuss and exchange with your peers a particular question of interest: T1: What are the biggest challenges in European recruitment and how to solve them? T2: What are the best recruiting channels for European recruitment? T3: How could Big Data help us in recruiting in Europe?

24 After lunch Multi-lingual and Semantic Search in Europe

25 Enjoy the RIDE Brought to you by the