Caring for our community

Transcription

1 Caring for our community Community support booklet 2010

2 1 Contents Caring for our community Our approach to Corporate Social Responsibility 04 CSR Projects Initiatives with Economic Impact Direct and indirect economic contributions Disaster relief donation Educational visits Ta awon Programme University lectures Initiatives with Social Impact Al Ihsan Charity Center Al Noor Training Center for Children with Special Needs Blood Donation Drive Bring A Smile Campaign Dubai Centre for Special Needs Dubai Autism Center Education/Schools Rashid Summer Camp Road Safety Campaign 10 Initiatives with Environmental Impact Bu Tinah Island Earth Hour 2010 Emirates Environmental Group Green Life Project Phase I World Environment Day 12 Initiatives with Workplace Impact Breast Cancer Awareness Ergonomics Awareness Healthy fasting during Ramadan 15 Industry meetings Middle East Carbon Course SAP EAC for Metals 16 Career exhibitions American University of Dubai Careers Day American University of Sharjah Careers Fair Al Ain Career Fair 2010 Dubai Men s College Career Day Fujairah Career Fair 2010 Institute of Applied Technology ( IAT ) Ras Al Khaimah Exhibition for Education, Training and Emplyment UAE Careers Fair 17 Sporting events Dubai Desert Classic & Dubai Ladies Masters Dubai International Arabian Horse Championship Dubai International Racing Carnival Jet Ski Racing 18 Trade Evenets 14th International Aluminium Conference and Exhibition 2010 (Luxor, Egypt) CRU S 15th World Aluminium Conference (Oslo, Norway) 3rd Aluminium Market Trends & Outlook Conference (Chicago, USA) Metal Bulletin 25th International Aluminium Conference (Manama, Bahrain) TMS Annual Meeting and Exhibition (Seattle, USA) Aluminium China 2010 (Shanghai, China) Aluminium 2010 (Messe Essen, Germany) 8th Metef International Aluminium Exhibition (Brescia, Italy) 20 CSR Networking 14 Sponsorships

3 02 03 Caring for our community As a good corporate citizen, DUBAL strives continually to be a role model for care and responsibility within the community by actively supporting initiatives and projects that promote the social and economic growth of Dubai, to the benefit of everyone living in the Emirate. Preference is given to activities that endorse the broader goals of the Dubai government and to causes that will benefit most through DUBAL s involvement. Four main areas of activity are emphasised economic, social, environment and workplace, supplemented by corporate sponsorship of sporting, trade and other events. As in previous years, our support for the community during 2010 embraced diverse causes, from non-governmental organizations; through conferences, exhibitions and industry meetings; to sporting events; education; and children in general. In total, we invested Dhs 20,069,911 directly in corporate social responsibility initiatives. Through the DUBAL CSR Club, our employees have continued to extend the reach of our social investment by engaging with the community either directly or through non-governmental organizations; simultaneously strengthening DUBAL s reputation as a caring organization. Abdulla J M Kalban President & CEO: DUBAL Our approach to Corporate Social Responsibility The formal DUBAL Corporate Social Responsibility ( CSR ) policy and strategy, developed and implemented in 2009, reflects our company s positioning as a responsible business entity that is committed to sustainable development to the benefit of all our stakeholders. Fundamental to this is our CSR Mission, which is to consolidate DUBAL s corporate social investment through a strong focus on capacity-building, social innovation, long-term partnerships, and employee engagement in community development initiatives. At corporate level, we give preference to initiatives that strengthen DUBAL s relationships with our stakeholder communities while also making a positive contribution to our business. Four major focus areas have been defined: Economic: We support the economy through direct and indirect financial contributions, with associated benefits for the community. Social: We aim to improve living conditions and create oppertuities for underprivileged and disadvantaged members of society. Environment: We strive to preserve precious natural resources and act responsibly so as to protect the environment. Workplace: We encourage individual development and diversity amongst employees. We encourage our employees to be socially responsible and proactively support socially responsible behaviour. At employee level, the DUBAL CSR Club (founded in 2009) enhances our company s involvement in social, environmental and community services programmes. Through the DUBAL CSR Club, we encourage a culture of giving through volunteering by giving employees opportunities to touch and change people s lives. By engaging with the community, DUBAL CSR Club members are also able to demonstrate their individual support for DUBAL s corporate approach to community relations, share their ideas, and serve the community through initiatives that benefit worthy causes, thereby making our society a better place.employees are also encouraged to participate in, or support community projects, whether individually or in groups, outside of the DUBAL CSR Club s scope.

4 05 CSR Projects Initiatives with Economic Impact In terms of the DUBAL CSR Policy, we select projects that: Make a positive financial contribution to our society; Offer economic opportunities to engage our community partners; Educate the community about the fundamentals of economic sustainability; and/or Involve our employees as main participants or volunteers. Direct and indirect economic contributions DUBAL is wholly owned by the government of Dubai and since our inception in 1979, has been the UAE s industrial flagship. Each year the company contributes approximately 5 per cent of non-oil revenue (28 per cent of the manufacturing sector). DUBAL also contributes to the local economy indirectly through the inevitable ripple effects created by employment (by way of disposable income and individual career growth) and purchasing of goods and services from local suppliers. Disaster relief donation In a clear demonstration of the caring culture nurtured at DUBAL, our employees responded to the call by H H Shaikh Khalifa Bin Zayed Al Nahyan (President of the UAE) to support the millions of flood victims in Pakistan by collectively donating Dhs 120,000 to relief efforts. A cheque to this amount was presented to representatives of UAE Red Crescent, from where the money was forwarded to those in need. Educational visits DUBAL hosted over 50 successful visits to our site this year, the major proportion being from local schools and universities. Delegations from three prestigious universities from abroad also visited DUBAL, namely: HULT International Business School A group of 17 MBA students from HULT visited DUBAL on 29 June 2010 with the aim of obtaining input for the practitioner component of their curriculum. In particular, the students wished to see the theory they ve learnt about branding being demonstrated in practice by a reputable organization. Formerly known as the Arthur D. Little School of Business, HULT has a long history of excellence in education and is currently ranked 39th in the world and 21st in the USA by The Economist. IMD Lausanne DUBAL was included in the itinerary of a study trip undertaken by 26 particpants in the Accelerated Program for Executive Development of IMD Lausanne (one of the leading management schools in Europe and the world). The group, comprising executives from 17 different companies and nationalities, visited our Jebel Ali site on 13 April The agenda included a tour of our smelter; discussions with senior management; a formal presentation by Abdulla Kalban (President & CEO:DUBAL), followed by a question and answer session; and lunch. University of Maryland A group of 30 students and faculty members from Robert H Smith School of Business at University of Maryland, USA, visited DUBAL on 12 January 2010 as part of a study abroad experietial tour of the UAE. The visit was an integral compnent of a course entitled Global Immersion Experience United Arab Emirates: Culture and Business, which aims to provide participants with a rich understanding of comparative business practices and culture in a world region of great significance to global commerce. In addition, many engineers visited DUBAL out of interest to know more about the aluminium industry. Also, as part of a partnership with the UAE Ministry of Health, approximatly 100 nursing students enrolled at Nursing Institute facilities located in Ras Al Khaimah, Fujairah and Sharjah spent time at the DUBAL Medical Centre to learn about our Occupational Health and Hygiene Management System and practice practices.

5 06 07 Initiatives with Social Impact In terms of the DUBAL CSR Policy, we select projects that: The Ta awon Programme was officially launched in March Relate to socio-economic development such as those that improve the quality of life for disempowered people (orphanages, special needs, elderly, and so forth); Encourage young people to adopt better quality of life standards; Exchange knowledge and education (technical, technology, industrial health and safety); Encourage sports development at team level (not individuals); and/or Encourage voluntary work by our employees that can be extended to include their families. A cheque to the value of Dhs 120,000 was presented to Red Crescent for disaster relief efforts in Pakistan. Ta awon Programme Following a successful pilot phase, DUBAL implemented an educational project in partnership with UAE University ( UAEU ). The initiative known as the Ta awon Programme ( Ta awon is Arabic for co-operation ) contributes actively to developing the UAE s National human resources by enhancing the employability of UAE Nationals and thereby contributing to the country s socio-economic development. DUBAL provides support to students enrolled in engineering colleges, with respect to their graduation projects by providing valuable industrial exposure. The students, in turn, invent solutions for real-life industrial applications, ideally providing cost-effective solutions for upgrading DUBAL s existing process requirements. University lectures Highly educated, knowledgeable and well-skilled employees from DUBAL regularly provide intellectual support to UAE-based universities and specialty forums by delivering lectures on technical or business management topics. In 2010, the forums addressed included a seminar hosted jointly by IEEE Women In Engineering ( WIE ) UAE Section and United Arab Emirates University ( UAEU ) in Al Ain; and an Internal Best Practice Forum organised by Dubai Municipality. Al Ihsan Charity Center In 2010, DUBAL extended a helping hand to Al Ihsan Charity Center a non-profit organization that is dedicated to providing orphans with educational, health and social care in order to become effective individuals in the community. The Center also provides the poor with food (on a daily and monthly basis), new and/or used home appliances, furniture and personal items the main beneficiaries of this assistance being those who do not have an income, including widows, divorcees, deserted women and orphaned children. Our efforts included: A group of 28 needy mothers from Al Ihsan Charity Centre visiting our premises on 18 March 2010 to celebrate Mother s Day as guests of DUBAL Ladies Club. In addition to lunch and entertainment, each of the Al Ihsan mothers received a gift card worth Dhs 400 from City Centre. On 31 March, DUBAL presented 93 different types of medicines required by Al Ihsan Medical Complex. The donation was prepared by DUBAL Medical Centre, and then delivered to the complex in Ajman. An appeal for home appliances, clothes and toys for donation to the beneficiaries of Al Ihsan Charity Center met with an overwhelming response: the items donated by our employees filled 20 boxes! Moreover, our I.T. department donated four computers. Khalid Fikree (Acting Manager: Facility Services) handed the collected items to Al Ihsan Charity Center s Hamza Khelaf Al Mohamed (Reception and Programme Section) on 19 April As part of our 2010 Ramadan activities, DUBAL employees were encouraged to fill individual fruit-shaped cash collection containers, the proceeds of which would go to Al Ihsan Charity Center. The initiative was received positively, with 416 coin-filled containers being handed over to representatives of the charitable organization by Mohammed Yahya (Manager: Corporate Relations & International Affairs). Al Ihsan Charity Center was invited to participate in the Splash Warehouse Sale, held at our premises from 25 to 28 December 2010, giving the organization the opportunity to sell hand-crafted items made by people who attend the Center. The opportunity was also opened to Sharjah Social Empowerment Foundation and Al Noor Training Centre for Children with Special Needs. (Total investment: Dhs 42,842) Al Noor Training Centre for Children with Special Needs Dedicated to serving the 260 individual needs of children from 24 nationalities and with various physical and cognitive challenges, Al Noor Training Centre for Children with Special Needs is a Dubai-based non-profit organization that relies extensively on public support to raise the funds required to fulfill its objectives. DUBAL, as a company, and our employees provided support for Al Noor through several interventions in 2010: The annual 2010 Al Noor Fun Fair, which took place on 26 February 2010 at the Center s premises, drew 36 members of the DUBAL CSR Club as volunteers. Their services were distributed between manning the two DUBAL stalls one selling second hand books donated by employees, jute bags and plants; the other selling muffins and providing general voluntary work for Al Noor. Our efforts generated Dhs 4,715 all of which went towards the Center s running expenses, facilities and activities. As in prior years, DUBAL sponsored one table (for ten guests) at the annual Al Noor Training Centre for Children with Special Needs Charity Gala Ball, which took place at Al Bustan Rotana on

6 08 09 Gift bags were presented to 991 contractors labourers during Ramadan. A Kilimanjaro climb raised funds for charity Environmental awareness is promoted through DUBAL Clubs of Excellence. 20 May The funds raised through the event are used to continue providing quality care and professional training to the students at the centre. Attendance at the event was opened to members of the DUBAL CSR Club Al Noor Training Centre for Children with Special Needs was invited to participate in the Splash Warehouse Sale, held at our premises from 25 to 28 December 2010, giving the organization the opportunity to sell hand-crafted items made by children who attend the Center. The opportunity was also opened to Sharjah Social Empowerment Foundation and Al Ihsan Charity Center. A painting produced during an employee outreach activity to Al Noor Training Center for Children with Special Needs during late-2009 was auctioned during the annual DUBAL Golf Day, held on 8 February The painting fetched Dhs 26,000, which DUBAL matched, raising the total amount to Dhs 52,000. Half of the proceeds were donated donated to Al Noor Training Center for Children with Special Needs, the balance going to Dubai Center for Children with Special Needs. (Total investment: Dhs 36,715) Blood Donation Two DUBAL Blood Donation Days were held in 2010 on 24 February and 28 September respectively giving our employees the rewarding opportunity to help make blood readily available for those who require it. Thanks to an overwhemling response from an appeal to employees, more than 100 units of donated blood were received on both occasions. Bring A Smile Campaign Demonstrating our company s culture of compassion toward those less privileged in society, DUBAL hosted an outreach campaign in Ramadan that embodied the true spirit of the season. Entitled Bring A Smile, the initiative involved presenting a gift bag filled with everyday lifestyle items to 991 labourers who work for contractors on our company s Jebel Ali site. Employees donated a large proportion of the items distributed, with DUBAL covering the shortfall to reach the total target. The gift bags brought smiles to the labourers faces confirming that the objective of bringing cheer to those who live away from their families was achieved. Also during Ramadan, a tent was erected near DUBAL s main entrance during Ramadan 2010, where employees could place donations of clothing, household linens and non-perishable food to charity. Almost 100 boxes were filled with items and distributed to the needy during Ramadan, via Red Crescent. (Total investment: Dhs 26,000) Dubai Centre for Special Needs A charitable non-profit organization that depends on caring, generous individuals and companies throughout the community for support of all kinds, Dubai Centre for Special Needs works hard towards a brighter future for individuals with special needs. In 2010, DUBAL provided corporate support for the organization by endorsing the efforts of employees: DUBAL honoured three employees who tackled Tanzania s Mount Kilimanjaro at the end of end of March 2010, by donating one dirham for every metre they climbed to charity. Having climbed a total height of 16,490 metres, a cheque in the amount of Dhs 16, was presented to representatives of Dubai Center for Special Needs on 11 May A painting produced during an employee outreach activity during late-2009 was auctioned during the annual DUBAL Golf Day, held on 8 February The painting fetched Dhs 26,000, which DUBAL matched, raising the total amount to Dhs 52,000. Half of the proceeds were donated to Dubai Centre for Children with Special Needs, the balance going to Al Noor Training Center for Children with Special Needs. (Total investment: Dhs 42,500) Dubai Autism Center Founded in 2001, Dubai Autism Center ( DAC ) is the largest, most innovative and comprehensive non-profit organization in the UAE serving children with Autism Spectrum Disorders (autism being a life-long developmental disability which affects the way a person communicates and relates to people). DAC relies on grants, donations and fundraising to operate its programmes, with volunteers comprising an essential part of the successful delivery of the Center s services. In 2010, DUBAL provided meaningful support to DAC in several ways: Beautiful jewelry (bracelets and coat pins) created by the autistic children enrolled at DAC to commemorate UAE National Day was offered for sale to employees from a dedicated tent established at the 2010 DUBAL Family Day, generating Dhs 12,000. DUBAL did not hesitate to match the amount, such that a grand sum of Dhs 25,000 was presented to DAC as a combined contribution from employees and the company 17 employees volunteered their time and energy during a DAC fund-raising activity at Festival City, Dubai, over Eid Al Adha. Along with selected suppliers, DUBAL built a new storage area and fixed the roof over DAC s portacabin offices. In addition, experienced employees from our Warehouse department implemented a structured storage system at DAC and transferred the requisite storage expertise and skills for DAC to manage, store and retrieve items more appropriately. (Total investment: Dhs 25,000) Education/Schools As in years gone by, DUBAL in 2010 invested financial resources in school students with the aim of supporting the Ministry of Education s efforts to educate the nation. Our main activities in this area included: Jebel Ali Primary School DUBAL again provided financial support for this school s annual spring fair, this year as a main sponsor. Employees from DUBAL attended the event, which was a success. (Total investment: Dhs 3,000) Ministry of Education Award Acknowledging that our company is one of the most active private sector organizations in providing meaningful support for its activities, the UAE Ministry of Education presented an appreciation award to DUBAL on 11 March Khalid Buhumaid (Vice President: Corporate Relations & International Affairs) received the accolade from H E Humaid Mohammed Obaid Al Qatami (UAE Minister of Education). DUBAL Clubs of Excellence The pilot phase of an innovative programme was conducted in five secondary schools in Dubai throughout the 2009/2010 academic year. Known as DUBAL Clubs of Excellence, the concept entails establishing individual clubs within schools with the primary objective of creating awareness among young students on the importance of protecting the environment. The five pilot schools organized environmental lectures by members of DUBAL s EHS department; exhibitions of artworks made of recycled materials; attended educational visits at DUBAL; and participated in community-based environmental campaigns. (Total investment: Dhs 80,000) Rashid Summer Camp DUBAL again demonstrated its commitment to making meaningful contributions to the community as a corporate sponsor of the month-long Rashid Summer Camp 2010 this being the fourth consecutive year that the company has sponsored the participation of 50 young UAE Nationals. In addition, DUBAL employees had the unique opportunity of investing in the youngsters who attended the camp, by conducting three different life skills workshops as part of the camp s activities. Each workshop Each workshop will catered for up to 20 students, for which each attendee received a certificate of attendance. The options comprised: A Fire Fighting workshop, which included a live demonstration and practical exercises designed to teach students the essentials of fighting fires. (Total investment, to sponsor youngsters: Dhs 50,000) Road Safety Campaign DUBAL s first internal Road Safety Awareness week, held from 14 to 18 February 2010, was a great success. The campaign focused on speeding, child restraints and young drivers with activities including driving tips presented by road safety experts; expertise from traffic police; various displays such as fire equipment, cars, baby equipments, and car wrecks (not DUBAL-related); de-stressing classes conducted at the Yoga Club, and vision testing for driving. Visitors could also experience a slow speed crash to understand the effectiveness of seat belts; while a 360º roll in a simulator gave highlighted the importance of buckling up. A Road Safety Awareness day was also held for families of DUBAL employees on 20 February 2010, during which additional activities were hosted, targeted at educating and entertaining children and adults.

7 10 11 Initiatives with Environmental Impact In terms of the DUBAL CSR Policy, we select projects that: Relate to recycling and waste; Promote the conservation of natural resources; Enhance awareness of environment, health and safety in our communities; Facilitate partnership with non-government and non-profit organizations engaged in environmental issues; and/or Create opportunities to involve our employees and their families. Earth Hour 2010 marked DUBAL s second year of involvement. Bu Tinah Island The island of Bu Tinah, situated within the Marawah Marine Biosphere Reserve in the western region of the Emirate of Abu Dhabi, supports important marine habitats such as coral reefs, and is home to several important and endangered species of marine life and birds. When Bu Tinah was named one of 28 semi-finalists in the New 7 Wonders of Nature campaign (out of 440 candidates), DUBAL supported the efforts of the Abu Dhabi Environment Agency to secure enough votes for the island to win a place among the final seven. Employees were encouraged to visit a voting booth set-up for one week at the entrance to DUBAL s Fort Canteen, or to register their vote online or via SMS. Earth Hour 2010 DUBAL stood united with millions of people across the world by joining forces with EWS-WWF to endorse the Earth Hour 2010 campaign, which took place from 20:30 to 21:30 on 27 March. This was the second consecutive year of DUBAL s participation in the campaign. Our involvement included registering our company officially on the Earth Hour website and identifying appropriate actions. Messages, using diverse media, were sent to employees, customers, suppliers and contractors to encourage them to switch off all lights and non-critical appliances for Earth Hour. In addition, tips on simple behavioural changes to conserve energy from the Heroes of the UAE campaign were disseminated; while 3,000 energysaving light bulbs (donated by EWS-WWF) were distributed to DUBAL employees. All employees were required to switch-off their PCs, printers, scanners, lights and other equipment for the entire weekend. Then, within the Residential Area, the official Earth Hour was marked by 60 minutes of complete darkness across the camp. According to our Power Operations, an estimated electrical 3.42 MWh in power savings was achieved. Emirates Environmental Group DUBAL has been an active founding member and annual sponsor of Emirates Environmental Group ( EEG ) an organization that supports sustainable advancement for Dubai and the UAE through environmental protection since This year, our involvement with EEG was extended through active engagement of employees in two key initiatives: Can Collection Campaign Our employees whole-heartedly supported the EEG s Can Collection Drive 2010 by collecting 227 kg-worth of aluminium drink cans substantially higher than the 47.5 kg collected in The 2010 campaign, which was held simultaneously in the seven Emirates, culminated at Safa Park on 25 February A team of DUBAL volunteered to assist EEG at the event. EEG awarded a Certificate of Appreciation to DUBAL for our contribution to the EEG s Can Collection Campaign during the organization s annual prize-giving ceremony on 10 June Clean Up the UAE Reflecting our company s own ambition of Zero Harm to People and the Environment, DUBAL supported the EEG s 9th Clean Up UAE campaign on 12 December In addition to employees volunteering their energy in the community, we also arranged an internal housekeeping campaign at our Jebel Ali site, coincident with the campaign. The latter drew 300 employees and, after an intense one-hour period, 2,260 kg of waste had been collected and segregated. Green Life Project Phase I DUBAL s first-ever campaign that combines environmental education with facilities that encourage environment-friendly behaviour was launched mid-may Known as the Green Life Project, the initiative teaches the principles of Think green, act green and hopes to nurture individual responsibility towards protecting the environment and conserving precious natural resources. Executives and senior management planted trees to mark World Environment Day Literature on recycling paper, plastic and aluminium drink cans was produced and distributed to all employees; and informational posters were placed around our site. Six recycling islands (each comprising a set of three clearly branded bins for segregating the three types of recyclable materials targeted) have been established in various parking lots. Paper recycling bins have also been placed near the document processing stations within the administration areas. All that employees have to do is sort the recyclable items from their general waste at home; bring the segregated recyclables to the most conveniently located recycling island at DUBAL; and place the items in the relevant recycling bins. The segregated waste is collected from DUBAL by recycling companies on a regular basis, thus ensuring that the items are recycled appropriately World Environment Day The annual World Environment Day ( WED, held on 5 June each year) is the most widely-celebrated, global day for positive environmental action used by the United Nations Environment Programme ( UNEP ) to raise environmental awareness. Reflecting UNEP s declaration of 2010 as the International Year of Biodiversity, the theme for WED 2010 was Many Species. One Planet. One Future. Accordingly, DUBAL s senior management marked WED 2010 on 3 June 2010 by planting twelve Conocarpus latifolius trees within our company s 480-hectare site in Jebel Ali. Employees were also encouraged to support WED 2010 on an individual level by adopting a greener daily routine that centres on a use less and act more mentality. This means identifying and opting for eco-friendly lifestyle choices, and making them habits.

8 12 13 Initiatives with Workplace Impact In terms of the DUBAL CSR Policy, we select projects that: Develop our people s skills and experience; Promote knowledge in information technology, environment, health, safety and other areas; Provide opportunities for exchanging knowledge about sustainability management systems; and/or Celebrate our cultural diversity. Breast Cancer Awareness DUBAL Ladies Club and DUBAL CSR Club with the support of Corporate Relations & International Affairs department and DUBAL Medical Centre once again supported the world-wide Breast Cancer Awareness campaign in October 2010, by co-ordinating several meaningful initiatives: Pink Day DUBAL s second Pink Day was held on 19 October The main activity was a Breast Cancer Awareness Session for lady employees, the agenda for which comprised a filmed testimonial in different languages, followed by a presentation on breast cancer by Dr Zeba Tabassum (General Practitioner). An informational pack was provided to all attendees by American Hospital in DUBAL, as was a gift pack from Look Up. The services of two doctors, both from Dubai Health Authority, were also made available at DUBAL Medical Centre for two consecutive weeks for breast screening consultation and guidance services. Twenty ladies booked appointments and five were required to seek further medical check-ups. 5th annual Pink Walkathon A group of DUBAL employees (both female and male), together with their families expressed their personal support for the fight against breast cancer by taking part in the 5th annual 3.6 km Pink Walkathon, held on 5 November The Pink Walkathon is the landmark event of BurJuman s Safe & Sound campaign, which aims to raise funds and awareness for the fight against breast cancer. The DUBAL contingent proudly held our company flag high in the community as they walked the streets of Bur Dubai as part of the estimated 6,000-strong crowd. Our employees paid the participation fees themselves, and all proceeds from the event will go towards generating further awareness and supporting patient care. Breast Cancer Research DUBAL continues to support breast cancer research centres and a cheque for Dhs 10,000 was donated directly to Brest Friends on 21 November A painting of the breast cancer ribbon symbol, created by thumbprints of DUBAL ladies, was also presented to Brest Friends. Ergonomics Awareness An ergonomics awareness campaign, designed to help employees avoid Musculoskeletal Disorders ( MSDs ) was conducted on 30 May and 1 June Defined as the science of working comfortably, ergonomics is a vital component of occupational health in all places of work whether in an office-bound or administrative environment, or within an operational environment such as our operations. Four half-day sessions were held, attended by 482 employees, during which empowering information was provided on the main causes of MSDs in the workplace, early warning signs, and simple ways to prevent MSDs developing. This was supported by a display depicting an ideal, ergonomic office and demonstrations from I.T. on workstation design. Two additional sessions were subsequently conducted for Dock staff; and a site visit was conducted by Internal Audit, for risk assessment purposes. Healthy fasting during Ramadan A Healthy fasting during Ramadan campaign was hosted by the DUBAL Medical Centre in August It targeted both our employees and the employees of contractors working on the DUBAL site, with special emphasis being placed on a balanced diet, regular mental and physical exercise and a balance between material and spiritual needs. From a dietary perspective, guidelines were provided on which foods and cooking methods to avoid; as well as potential health problems arising from fasting and easy-toimplement remedies. The DUBAL flag flew high at the 5th annual Pink Walkathon. DUBAL Ladies Club members, on Pink Day.

9 15 Sponsorships Industry meetings Delegates from far and wide attended MECC 2010 at DUBAL. Middle East Carbon Course At industry-level, DUBAL hosted the 1st Middle East Carbon Course ( MECC 2010 ) in Dubai. Organised by Switzerland-based R&D Carbon Ltd, MECC 2010 provided an industry networking and expertise development initiative for communicating cutting-edge technical information. The two-and-a-half day programme focused on the critical role that the raw material and anode quality play in the operating costs of primary aluminium smelters. The event drew much interest and was attended by at least 40 delegates SAP EAC for Metals In September, DUBAL hosted the 2010 SAP Executive Advisory Council for Metals meeting in Dubai. The annual three-day event gives select leaders from the metals industry the opportunity to discuss important topics such as business-orientated performance management, commodity trading and risk management, I.T. solutions and strategy, and to provide a platform to address industry best practices. The 2010 meeting was the first time that the SAP Executive Advisory Council for Metals was held outside of Walldorf, Germany (the headquarters of SAP). DUBAL s involvement entailed the organizational logistics relating to the venue; as well as hosting a welcome reception, a formal dinner, and sponsoring the lunches. In addition, DUBAL hosted the delegates to a plant tour of our Jebel Ali site, which concluded with a media briefing over lunch.

10 16 17 Career exhibitions Sporting events The RAK career event helped promote DUBAL in the region. Careers UAE 2010 drew applicants from 2,373 job seekers. DUBAL has been the Gold sponsor of DIAHC since The annual UAE National Jet Ski championship has been supported by DUBAL since American University of Dubai Careers Day Held on 22 February 2010, this event provided opportunities to promote DUBAL among both male and female students in diverse areas of study. (Total investment: Dhs 1,100) American University of Sharjah Careers Fair Late-February, DUBAL participated in the American University of Sharjah Careers Fair was the 7th year of DUBAL s participation in the event, alongside many other local organizations. A number of DUBAL representatives from the Recruitment and Corporate Relations & International Affairs departments attended the stand, and reported an overwhelming level of interest from the students. (Total investment: Dhs 20,000) Al Ain Career Fair 2010 This event took place under the patronage of H H Sheikh Nahayan Mubarak Al Nahayan (Minister of Higher Education and Scientific Research) from 3 to 5 May DUBAL s participation not only signalled our commitment to increasing the proportional Emirati representation within the UAE workforce in general, but also supported our ongoing efforts to recruit young, talented UAE Nationals to our company in particular. (Total investment: Dhs 20,000) Dubai Men s College Career Day Held on 14 February 2010, this event was leveraged to share information about our company with interested students, specifically regarding the career opportunities in various academic disciplines and DUBAL s ongoing investment in the skills development and training of UAE Nationals. (Total investment: Dhs 5,100) Fujairah Career Fair 2010 Held under the patronage of H H Sheikh Hamad bin Mohammed Al Sharqi (UAE Supreme Council Member and Rule of Fujairah) from 11 to 13 May 2010, our participation in this event helped ensure that our company s recruitment and Emiratization efforts reach across all the Emirates. Institute of Applied Technology ( IAT ) DUBAL took part in the IAT Dubai and IAT Ras Al Khaimah Open Days. In addition, two open days took place at our Jebel Ali site, hosted exclusively for IAT and attended by about 30 students. Moreover, 11 IAT students attended a special summer training programme at DUBAL in Ras Al Khaimah Exhibition for Education, Training and Emplyment 2010 This event took place from 2 to 4 March Emphasis was placed on promoting DUBAL in the northern Emirates and enticing young UAE National males to enrol for our Pre-Employment Courses and Graduate Trainee Programmes. (Total investment: Dhs 17,000) 2010 UAE Careers Fair Our company once again participated strongly in this annual event, organized by the Dubai World Trade Centre. The DUBAL stand attracted 2,373 candidates during the hugely successful event, the majority of who submitted resumes in the hope of gaining employment. For 13 such candidates, all newly qualified engineers, these hopes were realized by the immediate signature of employment offer letters. (Total investment: Dhs 600,000) Dubai Desert Classic & Dubai Ladies Masters DUBAL again sponsored the recently renamed 2010 Omega Dubai Desert Classic Golf Tournament, marking the 19th consecutive year of our involvement in the annual PGA European Tour-sanctioned event. Played at the Emirates Golf Club from 4 to 7 February 2010, the tournament drew many of the world s top golfers, plus a host of international sports tourists to Dubai. As in previous years, the 2010 DDC provided an excellent forum for consolidating the partnerships nurtured with our customers over the course of our company s 30-year history. The 2010 Omega Dubai Ladies Masters Golf Tournament, played at the Emirates Golf Club from 8 to 11 December 2010, marked another milestone: This year s tournament was the fifth of its kind, and the fifth in which DUBAL was a major sponsor. With our support, this event has also grown into an internationally acclaimed tournament that attracts the world s top lady golfers. tournament that attracts the world s top lady golfers. Local suppliers, bankers and other business associates were invited to the event, as a gesture of our appreciation for these business partnerships. (Total investment: Dhs 16,000,000) Dubai International Arabian Horse Championship The 2010 Dubai International Arabian Horse Championship, which took place at the Dubai International Convention and Exhibition Centre from 18 to 20 March, marked DUBAL s fourth consecutive year as Gold sponsor of the competition. Held under the patronage of H H Sheikh Hamdan bin Rashid Al Maktoum (Deputy Ruler of Dubai, UAE Minister of Finance and Chairman of DUBAL), the annual event aims to showcase the beauty, agility and heritage of purebred Arabian horses thus aligning strongly with DUBAL s own corporate culture of excellence through partnership, typified by absolute quality in every aspect of its business. (Total investment: Dhs 300,000) Dubai International Racing Carnival As part of our strategy to support major sporting events in the Emirate, DUBAL was a sponsor of the annual Dubai International Racing Carnival. The event, considered the world's richest horse racing carnival, again featured more than 200 of the finest racehorses from 17 countries representing some 100 international trainers. The 2009/2010 horse racing season took place for the first time at the new Meydan Racecourse. (Total investment: Dhs 2,500,000) Jet Ski Racing The annual UAE National Jet Ski season, which ran from early- January to mid-may 2010, saw the DUBAL-sponsored team win five of the six race meetings (two heats per meeting), thereby also taking the overall 2009/2010 National Championship title. DUBAL has supported the team since (Total investment: Dhs 500,000)

11 18 19 Trade events Conferences DUBAL representatives attended several international aluminium and related conferences during which our company was allocated dedicated slots to deliver technical presentations. Trade events Exhibitions Our Corporate Relations & International Affairs department, together with our Marketing & Sales department, participated in three international aluminium exhibitions during Arabal 2010, held in Luxor, Egypt. TMS 2010, held in Seattle, USA. The DUBAL team at Aluminium 2010 (Essen). 14th International Aluminium Conference and Exhibition 2010 (Luxor, Egypt) ARABAL 2010, held from 1 to 3 November 2010, provided a forum to promote DUBAL s DX Reduction Cell Technology. A technical presentation was delivered to the audience of industry experts, and was well received. DUBAL also had a small display stand, where attention was focused on the development of and benefits offered by DX Reduction Cell Technology. Senior technical personnel from DUBAL manned the stand, to field questions from delegates and other visitors to the exhibition. CRU S 15th World Aluminium Conference (Oslo, Norway) 15th World Aluminium Conference DX Reduction Cell Technology received acclaim among international industry experts during the Commodity Research Unit s 15th World Aluminium Conference, whichtook place from 21 to 23 June In addition to a technical paper on the technology and its performance attributes, DUBAL also sponsored luncheon on the second day of the event. 3rd Aluminium Market Trends & Outlook Conference (Chicago, USA) Brand awareness of DUBAL was raised in North and Latin America through our partner-sponsorship of the 3rd Annual Aluminium Market Trends & Outlook Conference, hosted by Harbor Intelligence from 21 to 23 June Attended by about 160 delegates representing a broad cross-section of the aluminium sector, the event provided a sound opportunity to promote DUBAL as a leading player in the rapidly emerging aluminium hub in the Middle East. Metal Bulletin 25TH International Aluminium Conference (Manama, Bahrain) Held from 20 to 22 September 2010, the annual Metal Bulletin International event provided another strong platform to deliver a presentation on DUBAL s DX Reduction Cell Technology. TMS Annual Meeting and Exhibition (Seattle, USA) DUBAL leveraged the industry platform offered by the TMS Annual Meeting and Exhibition, held from 14 to 19 February 2010, to promote its latest technological achievements. Two technological presentations were delivered by DUBAL representatives: one on the role of DUBAL s DX Reduction Cell Technology in the ramp-up of Emirates Aluminium Company Limited ( EMAL ); the other on an innovative cell pre-heat process that permits accelerated start-up. In addition, DUBAL had a small exhibition booth at TMS 2010, the theme of which was the company s progress through technological innovations, specifically the specific benefits offered by DX Reduction Cell Technology. Aluminium China 2010 (Shanghai, China) The UAE s growing primary aluminium sector was promoted in Asian markets via the ALUMINIUM China 2010 exhibition, which took place from 9 to 11 June. The DUBAL stand served to promote our manufacturing facilities and product portfolio to delegates, participants and other visitors to the exhibition. Advantage was taken of the opportunity to promote DUBAL s DX Reduction Cell Technology; as well as our new web-based customer portal that will bring a wide range of services within easy reach of customers and also enhance DUBAL s communications with these vital stakeholders. Aluminium 2010 (Messe Essen, Germany) Customer awareness in Europe of the UAE s growing primary aluminium sector was boosted by the joint participation DUBAL and EMAL at the biennial World Trade Fair and Conference ( ALUMINIUM 2010 ), which took place mid-september. In addition to a combined exhibition stand that promoted both companies individual facilities and their combined product portfolio, a representative our Marketing & Sales department delivered a presentation during the coincident conference. 8th Metef International Aluminium Exhibition (Brescia, Italy) DUBAL and EMAL effectively entrenched market awareness of the UAE s growing primary aluminium sector in Europe by participating together at the biennial Metef International Aluminium Exhibition, which took place from 14 to 7 April The combined exhibition stand focused on the two companies individual facilities and joint product portfolio, specifically the increased volume of metal coming on-stream in 2010 and DUBAL also took advantage of the opportunity to promote our DX Reduction Cell Technology and our new web-based customer portal.

12 20 1 CSR Networking DUBAL participates regularly in Majlis Al CSR a networking group that meets every two months with the aim of helping its members to enhance their respective organization s CSR programme through sharing best practice. The members, who currently include Dubai Chamber of Commerce, DLA Piper, Knowledge and Higher Development Authority, Al Futtaim Carrillion, Microsoft, Nakheel and others, host the meetings on a rotational basis. DUBAL hosted the Majlis Al CSR on 25 April 2010, the agenda including presentations on DUBAL s CSR Policy and social activities as well as EHS, Waste Management and HR practices within our company.

13 Dubai Aluminium Company Limited P O Box 3627, Dubai, United Arab Emirates Tel: +971 (0) Fax: +971 (0)