ECONOMIC DEVELOPMENT PROJECTS

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1 Ithaca Urban Renewal Agency Fiscal Year 2017 HUD Entitlement Grant Program Application for Funding ECONOMIC DEVELOPMENT PROJECTS SUMMARY INFORMATION GENERAL INFORMATION Applicant legal name: Project Name: Amount of funding requested: PROJECT INFORMATION Location of project: Goal(s) of the project (be specific and succinct): Priority need(s) that the project will address (Consolidated Plan): Minimum number of LMI individuals you commit to placing in permanent employment: Characteristics of individuals whom will be placed in employment (i.e.., youth, disabled, formerly incarcerated, etc.): Proposed use of requested funds (i.e., staff salaries, materials, participant stipends, etc.) Total project cost: Number of microenterprises to be assisted: Leverage (divide total funding from other sources by amount requested): Number of new LMI jobs to be created: CONTACT INFORMATION Head of Agency Information Name: Title: Address: Phone Number: E mail Address: Application Contact Information Name: Title: Address: Phone Number: E mail Address: Economic Development Project Application Page 1 of 8

2 PROJECT DESCRIPTION In the space below, provide a clear project summary that includes a description of the proposed project. Include the census tract number within which the project will be located (see Application Instructions). If your project includes job placement, list your employer partners and describe the commitments they have made to the project. Economic Development Project Application Page 2 of 8

3 PROJECT DESCRIPTION (continued) Explain how the amount of funding requested is justified, taking into account other available sources of funding for the project type. Explain how, and when, the cost estimates for the project were prepared. Provide the name, title, company name, and qualifications of the individual who prepared the cost estimates. Is the proposed activity located in the Flood Hazard Area? Yes No If so, in the space below, describe how your plans for the project take this into account. Does the project require coordination with, or the participation of, another entity or organization (including employer partners)? If so, how will you ensure the project s successful, and timely, completion? Economic Development Project Application Page 3 of 8

4 POPULATION SERVED & PROJECT IMPACT If your project will provide job training and placement, describe the population the project will serve, being sure to include income levels (i.e., 30% AMI, 50% AMI, 80% AMI), and any special needs. How has the project been designed to address the specific needs of this population? Explain the project goal(s). How will each goal be measured and documented to confirm whether or not the goal(s) has/have been met? Economic Development Project Application Page 4 of 8

5 POPULATION SERVED & PROJECT IMPACT (continued) Will your project advance the City s goal of ending and preventing homelessness? How? Will your project advance the City s goal of moving people out of poverty? How? Economic Development Project Application Page 5 of 8

6 ORGANIZATIONAL CAPACITY Describe your agency s experience in successfully implementing projects of similar scope and comparable complexity to the proposed project. Describe your staffing plan for the proposed project. Indicate what percentage of each staff member s time will be allocated to this project and how many other projects, in addition to the one proposed, each staff member will be responsible for. If you are requesting funds to pay for staff salaries, please explain how the proposed project will be impacted if full funding is not awarded. If the project is collaborative, explain how the involved organizations will work together and who will be the lead. Economic Development Project Application Page 6 of 8

7 PROJECT BUDGET *** You must complete the Excel form that accompanies this document.*** If your agency received funding from the IURA for the 2015 or 2016 program year, please complete the following table(s): 2015 Project name: Amount of funding awarded: Amount expended to date: Total number of projected placements or jobs created: Total number of placements or jobs created to date: 2016 Project name: Amount of funding awarded: Amount expended to date: Total number of projected placements or jobs created: Total number of placements or jobs created to date: PROJECT SCHEDULE Month November 2017 December 2017 January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 August 2018 September 2018 October 2018 November 2018 Specify Project Milestone/Actions Completed TOTAL: Cumulative Amount of CDBG Funds Expended % of Project Budget *Assume contracts will be executed by November 1, 2017, so that funds may be drawn that month. Economic Development Project Application Page 7 of 8

8 CERTIFICATION & SUBMISSION REQUIREMENTS By checking this box and providing the following information, I certify the statements made in this application are true and correct, and I am authorized to submit this application on behalf of my organization. Name Date Organization Title/Role E mail address Phone number Is your organization a 501(c)(3)? Yes No Federal Tax ID: DUNS #: Required attachments: Excel budget page Resumés of key staff and/or consultants who will be responsible for this activity A list of your organization s current board members Letter(s) of commitment from any other individuals or entities (outside your own organization) whose participation is required for project completion Evidence of commitment for any funds indicated as secured in your project budget Most recent Form 990 or tax returns for the applicant entity Optional attachments: Letters of support Program materials, such as brochures, program guidelines, or marketing materials Submission requirements: One original of the complete application, including all attachments Thirteen (13) double sided copies of the complete application, including all attachments except Form 990/tax return One electronic copy of the application, including all attachments, on a disc or a flash/thumb drive Complete application packages must be received by noon, February 28, 2017 at the following address: Ithaca Urban Renewal Agency 3 rd Floor, City Hall 108 E. Green Street Ithaca, NY Applications will be date and time stamped upon arrival. Applications received after the deadline will not be considered. Economic Development Project Application Page 8 of 8

9 ECONOMIC DEVELOPMENT PROJECT BUDGET SOURCES FUNDING SOURCE TITLE AMOUNT AMOUNT % OF TOTAL SECURED* UNSECURED BUDGET 1. FY 2017 Community Development Block Grant $37, % 2. Cornell Cooperative Extension of Tompkins County $40, % 3. Multicultural Resource Center $1, % 4. Latino Civic Association $ % 5. Cornell University's Community Partnership Funding Boa $1, % % % % % % TOTAL SECURED & UNSECURED FUNDING TOTAL PROJECT BUDGET $42, $80, $37, % 100% LEVERAGE OF SECURED FUNDING PERCENTAGE 53.39% * Supporting documentation is required for amounts listed as secured. USES PERSONNEL EXPENSES: POSITION TITLES PROPOSED PROPOSED CDBG OTHER TOTAL Project Coordinator $21, $10, $31, Food Marketing Educator $ $ $ Personal Finance Educator $ $ $ Agriculture Issue Leader.025 FTE $2, $2, Project Co Director.125 FTE $5, $10, $16, Project Co Director.125 FTE $16, $16, A TOTAL PROPOSED PERSONNEL BUDGET $27, $40, $68, NON PERSONNEL EXPENSES: LINE ITEM/TYPE PROPOSED PROPOSED CDBG OTHER TOTAL Acquisition $0.00 Construction Inventory Machinery Furniture, Fixtures & Equipment Professional Fees Working Capital Supplies $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Publications/Printing Rent/Lease (Project Operations) Insurance Utilities Communications $ $ $0.00 $0.00 $0.00 $0.00 Stipends $5, $2, $8, Other Expenses (list below): Project 12% B TOTAL PROPOSED NON PERSONNEL BUDGET (A+B) TOTAL PROPOSED PROJECT BUDGET $3, $3, $0.00 $9, $2, $12, $37, $43, $80,533.23

10 February 27, 2017 Nels Bohn, Ithaca Urban Renewal Agency City of Ithaca Dear Mr. Bohn, CCE Tompkins seeks funds to develop a micro-enterprise development program with and for low to moderate income (LMI) catering and food vending businesses in the City of Ithaca. Total project costs will be $80,533 and we are requesting $37,037 from the Ithaca Urban Renewal Agency. CCE Tompkins will contribute $40,996 to support this project. $2,500 is being obtained from external sources including $1,000 secured from the Multi-Cultural Resource Center. Requested funds will be used to expand a successful pilot program, the Food Entrepreneurship Program, which will develop approximately eight micro-enterprises based in the Ithaca City area. Through building links with local LMI food producers and other catering-related contractors, this project will contribute to a more robust local food system economy. The long-term goals of the Food Entrepreneurship Program are twofold: 1) to develop a sustainable and scalable framework and infrastructure that provides a realizable pathway out of poverty through micro-enterprises, and 2) to strengthen community commitment to fairness and opportunity in this sector of the local food industry. This project will develop infrastructure which can then be built out to a larger (and not specifically catering-oriented) LMI micro-enterprise hub in the future. Chris Kai-Jones, Lara Parrilla Kaltman and I will be happy to speak with you or answer in writing any questions you might have about the proposed project. Thank you for considering this proposal. Sincerely, Ken Schlather, Ph.D Executive Director

11 Dear Irene Liu and Barry's Hot Dog Cart, Congratulations! After careful review of the grant applications we received, we have approved your grant application and are looking forward to working with you during the remainder of the year. We would like to offer our sincerest appreciation for your proposal and we are excited to see the impacts that your project will have on the community. Your project has received full funding in the amount of $1450. We carefully reviewed your budget and have decided that we will sponsor funding for your Administrative and Startup costs that you requested. As the first step in the grant process, we will be having our Contract Signing Meeting. At this meeting, we will discuss specific requirements of the grant process, introduce your grant s liaison on the board, and sign the contract in order to receive your check. Details below: Date: Tuesday, December 6 th 2016 Time: 5:30pm Location: Edward s Room, Anabel Taylor Hall, Cornell Campus We ask that your community contact and you be present at this meeting. Please us at cfpb@cornell.edu by Friday December 2nd and 5pm if you or your community contact cannot attend this meeting. Once again, we would like to offer our congratulations and we look forward to seeing you on December 6th. Sincerely, The Community Partnership Board

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14 Farm Based Education and Training S Fulton Street Ithaca, NY info@groundswellcenter.org Advisory Board Peter Bardaglio Tompkins County Climate Protection Initiative Rachel Bezner Kerr Cornell Development Sociology Todd McLane Tompkins Cortland Community College Megan Vidler Home Green Home Mary Kate Wheeler Graduate Student, Applied Economics & Management Matthew Weiss Cornell Small Farms Program 2016 Partner Farms Good Life Farm Kingbird Farm Main Street Farms Northland Sheep Dairy Plowbreak Farm Rocky Acres Community Farm Tree Gate Farm West Haven Farm Ithaca Urban Renewal Agency 3 rd Floor, City Hall 108 E. Green St. Ithaca, NY February 27, 2017 To Whom It May Concern, I wish to express my wholehearted support for the Food Entrepreneurship Program s application for the IURA microenterprise grant. Groundswell Center for Local Food & Farming provides training and land access to beginning farmers, specifically people of color and refugees who typically have increased difficulty accessing land for production, we see the value in a project that helps low income members of the community to build sustainable sources of income. We have had conversations with the FEP managers, and intend to begin developing a supply network between farmers in our program and the caterers. This will give our beginning farmers another outlet to begin selling their produce. We see the Food Entrepreneurship Program as contributing to the development of a robust local food system which will help to strengthen our local economy in ways that go beyond only helping the Program s participants. Sincerely, Staff Elizabeth Gabriel Director Kate Cardona Equity & Outreach Natalie Hughes Development Elizabeth Gabriel Groundswell Director Groundswell is project of the not for profit Center for Transformative Action

15 Groundswell is project of the not for profit Center for Transformative Action

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17 Manndible Cafe in Mann Library 260 Tower Rd. Fork & Gavel Cafe in Myron Taylor Hall 524 College Ave Ithaca, NY February 20, 2017 Monika Roth CCETC Dear Monika- I am writing in support of the Grant application being submitted by Cornell Cooperative Extension of Tompkins County. I have been involved as an advisory with some of the efforts that CCETC has been working on to support area food businesses. I am happy to be a part of this program by coming to meet with the participants and offering the knowledge I have learned from my 20+ years of experience as a food entrepreneur in Ithaca. I started out my career in food by experimenting with making food and having my friends and relatives give me feedback, which was vital to my process. I also began working with another food entrepreneur who became my mentor and she was able to show me the ropes and answer the many questions I had about how to start my own business. My mentor s input and influence was invaluable to my success, and I would love to be able to do the same for others who want to create his or her own job in the food world. I have been in the cafe business in Ithaca for over 20 years. My first cafe I opened with 2 partners, and we served all plant based sandwiches, baked goods, desserts, smoothies and juices. We opened a second location because we saw an opportunity to expand and wanted more business. We re-opened a cafe that had closed and ran both locations for several years. The first location went out of business, and we were glad that we had the second one until that also went out of business. We put a bid in on a contract to run a cafe in Mann Library at Cornell and we won that bid so we are happy running a successful business there. During this journey we have experimented a lot and changed our menu and offerings to stay afloat, and we are still here today which is a testament to how many times we have had to reinvent ourselves. We did not always have a kitchen in our cafes, some were too small to include a kitchen so we have 12 years experience with renting kitchen space. Renting was one of the most difficult aspects of our business, to have the uncertainty of whether or not we would have access to an affordable and convenient kitchen. The kitchen space located at CCE is invaluable to burgeoning food entrepreneurs, and I would also love to see a larger kitchen facility open up in Ithaca. I want to help make this happen so that food entrepreneurs have the resources he or she needs to run a business.

18 Sincerely, Pam Gueldner Owner and Catering Manager Manndible Cafe and Fork & Gavel Cafe

19 CHRIS KAI-JONES 22 Meadowlark Dr., Ithaca, NY Phone: ; EDUCATION Ph.D. in comparative intellectual history of race, civilization and community, Cornell University, awarded Master s Degree in Social Work, Binghamton University, 2013-Present. M.A. in History, Cornell University, awarded Postgraduate researcher in Gender and Society, University of Tokyo, M.A. in Japanese Religions, School of Oriental and African Studies, University of London, awarded B.A. in Philosophy and Politics, University of York, awarded STUDENT AND COMMUNITY ENGAGEMENT Cornell Cooperative Extension-Tompkins County, NY Fall 2015-Present Student and Community Coordinator Generate new programs and association-wide infrastructure. Develop relations between CCETC, local institutions of higher education, and the wider community. Teach community-based leadership to Cornell University undergraduates. Facilitate new projects around early childhood. Co-director of the Food Entrepreneurship Program. Cornell University, Ithaca, NY Summer 2015 Lecturer Taught Religion and Politics in Today s America, to undergraduates from underrepresented populations. Cornell Cooperative Extension-Tompkins County, NY Fall 2014-Summer 2015 Intern Liaised with Extension staff, university faculty and community members to facilitate future programming that incorporates student-community engagement. Assisted with existing program development and promoted CCETC capabilities in numerous forums in Tompkins County (and elsewhere). Cornell University, Ithaca, NY Fall 2013 and Spring 2014 Instructor Won funding from the Buttrick-Crippen Fellowship to teach a first-year writing seminar entitled A Short History of Religion and Politics in the USA. Responsible for course design and delivery as well as facilitating first-year students transition into college life.

20 Chris Kai-Jones, p. 2 Provided one-on-one tutoring, liaised with other support bodies, and gave motivational support. Final official evaluation gave a rank of 6 th out of 146 instructors. Tompkins Cortland Community College, Dryden, NY Spring 2013 Volunteered as a part-time writing tutor. Enjoyed the fast-paced environment of responding to students diverse needs while collaborating with colleagues in the Writing and Research Center. Undertook a variety of trainings in learning styles and student development. New Roots Charter School, Ithaca, NY Spring 2012 and 2013 Volunteered as a part-time writing tutor and mentor for high school students from underresourced backgrounds who required supplemental instruction. Cornell University, Ithaca, NY Taught as a TA, writing seminar instructor, and upper-level course co-instructor. Founded and was Chair of the Cornell East Asia Colloquium ( ). Created a cross-departmental coalition of the willing to provide academic and community support to international students and their families. Set up a for-credit course for graduate students. Led academic workshops and advocated for students and their families. University of Tokyo, Japan Assisted the organizers of IAHR 2005 (the world s largest post-9/11 global religions conference). Charged with supervising six students to provide logistical and academic support for foreign academics. Connection Homeless Shelter, St. Martin-in-the-field, London, UK Worked part-time as a volunteer providing support to homeless clients. University of London, UK Summer 2000 and 2001 Taught European Society and Thought at the International Graduate Student Academic English Summer School. Assisted with logistics for students experiential learning and field trips. Osaka University, Osaka, Japan Spring 1999 Taught academic English and medical ethics to international researchers. Osaka, Japan Taught English for two years at a high school in Osaka, Japan. Duties included assisting in the organizing and running of summer camps. Also one year working with Burakumin ( untouchables ) in Japanese educational settings.

21 Kenneth E. Mclaurin Jr. 116 Sapsucker Woods Rd., Apt 1A Ithaca, NY (919) PROFILE Multilingual professional with 14 years management experience, 4 years in senior level management, Led humanitarian based efforts throughout Sub Saharan Africa with several multinational organizations, Areas of knowledge range from Policy Development to Strategic Planning, Possess practical skills that easily transfer into many arenas CORE COMPETENCIES Project/Operational Management Resource Development Grant Management/Fundraising Strategic Planning Facility Management Staff Development and Training Budgeting/Financial Planning Procurement/Logistics PROJECT MANAGEMENT PROFESSIONAL QUALIFICATIONS Responsible for multiple offices and public health facilities in two states in South Sudan for Save the Children USA. Led the Field Team Department of Joint Voluntary Service. Conducted the pre processing of all US refugee cases within Sub Saharan Africa. Monitored the implementation of project work plans through routine analysis in relation to budget and schedule, and advised on adjustments to ensure efficiency and effectiveness. Completed 70% of a three year project in one year. Coordinated several projects with Local Government to establish Public Health systems in underdeveloped areas. Oversaw the development of Early Childhood Education Centers. Instituted school feeding programs, and school gardens at several pre schools. Initiated Immunization campaigns in remote and underdeveloped areas. Developed specific strategies for our Country Program based on the organization s global goals. Supervised the design, development and implementation of departmental action plans based on the Regional Program strategy. OPERATIONS MANAGEMENT Responsible for procurement, contract management, and logistics systems for several facilities. Responsible for regional asset management and inventory. Oversaw construction, and building and grounds maintenance of both staff housing and project facilities. Responsible for vehicle maintenance, drivers, fuel, and safety management for fleet of 10 vehicles. Directed and planned essential central services such as reception, security, maintenance, mail, information archiving, cleaning, catering, waste disposal and recycling. FINANCIAL COMPLIANCE AND BUDGET MANAGEMENT Managed budgets of over eight million dollars, and ensured compliance with donor procedures, systems and guidelines. Ensured that all requisite donor reports were completed and submitted per donor requirements. Prepared budgets in conjunction with program staff for future proposals, programs and project implementation. Instituted effective grant management systems that were consistent with the overall organization s fund seeking and management policy, as well as the policies of the donors.

22 Responsible for overall financial oversight for multiple Save the Children/US regional offices. Prepared annual operations budgets, and monitored expenditure. HUMAN RESOURCE MANAGEMENT Recruited local and international staff for regional positions. Ensured all organizational policies were implemented through; staff orientation and training. Supervised diverse teams of up to 80 people in both urban and rural settings. Conducted performance reviews for local, regional, and international staff. Created staff development plans in line with strategic direction of the organization, and provided coaching and counseling to staff. Provided staff development for both international and national staff through, technical support, and trainings. Trained partner NGO s and Local Government on developing and instituting efficient, Administration, Logistics and Financial Management systems. Mentored department heads in their leadership and management capacity. Supervised training for country program staff on internal and external compliance and organizational policies. TECHNICAL AND SYSTEMS MANAGEMENT Provided analysis of project reports to ensure both effectiveness and efficiency. Ensured adherence to external reporting requirements. Introduced a new system of data management, which improved the method that data was stored, and handled. Implemented systems to ensure timely delivery of operational support to field programs based on data from site visits and project reports. Created a system that could accurately track the productivity of the quality assurance process and easily produce data that was used to create work plans. Doubled the productivity of our quality assurance system, while improving the overall quality of the output. Instituted departmental internal system, and trained staff on efficient use of Outlook. The system greatly improved communication, and efficiency, and was adopted agency wide. RELEVANT WORK EXPERIENCE Cornell Cooperative Extension of Tompkins Financial Management Educator Ithaca NY September 2015 Present Southside Community Center Ithaca, NY. Interim Executive Director August 2013 March 2015 Save the Children/US Westport, Ct. Regional Program Manager September 2007 January 2009 South Sudan Country Office Program Manager, July 2007 August 2007 Sudan Country Office Church World Service/JVA Nairobi, Kenya Field Team Supervisor January 2004 December 2006

23 Auditor for FTLs/CWs January 2002 December 2003 Field Team Leader January 2000 December 2001 Caseworker September 1998 December 1999 OTHER WORK EXPERIENCE T Shirt Express Ithaca, NY. Design February 2013 August 2013 TJ Maxx Co Framingham, MA Store Associate October 2011 February 2013 Ithaca, NY Ross Dress For Less Pleasanton, CA Area Supervisor October 2010 April 2011 Pleasant Valley, NC Store Associate September 2009 October 2010 Knightdale, NC EDUCATION WEBSTER UNIVERSITY St. Louis, MO 2012(Dec 2012) Master s in Business Administration MOREHOUSE COLLEGE Atlanta, GA 2002 Bachelors of Arts, English Literature COMPUTER/LANGUAGE SKILLS/PLACES WORKED Computer Skills: Microsoft Office, Mac OS, Photoshop Language Skills: Fluent in English and Kiswahili, basic knowledge of Spanish Places Worked: Kenya, Ethiopia, Sudan, South Sudan, Djibouti, Ghana, Côte d'ivoire, Egypt, Zambia, Namibia, South Africa.

24 Lara Parrilla Kaltman, MPH, RD 226 South Geneva Street, Ithaca, NY EXPERIENCE Present Cornell Cooperative Extension of Tompkins County, Ithaca, NY Issue Area Leader Provide in-depth program leadership for the planning, implementation, and evaluation of the nutrition & community development issue area. Secure program funds and effectively manage resources available to issue area. Engage with, develop and facilitate local community task forces, networks, partnerships, and collaborations to address high priority issues and maximize effective use of community resources to bolster community and economic development across the region. Connect with other associations, Cornell faculty, and regional teams to develop collaborative projects and to conduct research related to Extension mission, priority programs and community issues. Supervise a team of program educators and volunteers working in nutrition, consumer & financial education and community development Cornell Cooperative Extension of Tompkins County, Ithaca, NY Nutrition Team Leader Oversaw agency's USDA-funded nutrition education and obesity prevention programs which engage youth, families and seniors in hands-on learning experiences to promote positive nutrition practices, encourage wise use of personal and environmental resources, secure access to nutritious and safe food, and foster food secure communities through research- and issue-based programming with a focus on low-income individuals and families. Developed volunteer training programs to support community members to empower themselves to become agents of change for healthier food in their communities. Partnered with Share our Strength s Cooking Matters program to provide leadership and support to a five-county region to implement their signature 6-week courses and grocery store tours Ithaca Community Harvest, Ithaca, NY Lead Coordinator Organized and managed a diverse group of farmers, school gardeners and other community leaders to develop and implement a collaborative community initiative to create, sustain and expand a system for providing access to local organic produce to youth and families in Ithaca's public schools that will become a replicable model for other communities. Engaged diverse group of steering committee members to represent the interests of project stakeholders and participate in planning, implementation and evaluation; chaired quarterly steering committee meetings. Designed qualitative surveys with research support from Ithaca College to evaluate impact of initiative on students, staff and families at Beverly J. Martin Elementary School, Greater Ithaca Activities Center and Southside Community Center.

25 Cooking up Family Dinners, Ithaca, NY Nutrition Educator Developed and piloted cooking program at DeWitt Middle School, in partnership with the Caroline Youth Program and Cornell Cooperative Extension of Tompkins County to teach middle school students how to prepare healthy family meals New York Coalition for Healthy School Food, Ithaca, NY Program Director Oversaw the Fresh Fruit and Vegetable Snack Program at Beverly J. Martin Elementary School. Developed and implemented surveys, guided interviews and other feedback tools to evaluate program with research support from Cornell University Towers Perrin, New York, NY Health & Welfare Associate Consulted Fortune 1000 employers in procuring health and life insurance carriers. Negotiated rates, plan designs and overall benefits strategy on several merger/acquisition projects SCP Communications, New York, NY Clinical Research Associate Implemented Phase IV clinical trials for leading international pharmaceutical companies NIH Fellowship for Biomedical Research, Punta Cana, DR Field Research Associate Designed a study on prevalence and treatment of Type II Diabetes using both medicinal plants and Western medicine in an impoverished region of the Dominican Republic Cornell Cooperative Extension, New York, NY Nutrition & Health Intern Developed and implemented food safety program in Upper Manhattan to address community food security. EDUCATION New York University, Steinhardt School of Education Masters in Public Health, December 2001 Dietetic Internship, September Cornell University, School of Human Ecology Bachelor of Science, May 1999 Major: Nutritional Sciences PROFESSIONAL QUALIFICATIONS Registered Dietitian, Certified Dietitian Nutritionist, Academy of Nutrition & Dietetics Member

26 Matthew N. LeRoux 1837 Mecklenburg Rd., Ithaca, NY EDUCATION: Cornell University, Ithaca, NY: Masters of Professional Studies (MPS) in Applied Economics and Management, Jan Concentration in Agricultural Marketing Thesis topic: Evaluating Marketing Channel Options for Small-Scale Fruit and Vegetable Producers Elmira College, Elmira, NY: BA in Cultural Anthropology/ Sociology, 1997 EMPLOYMENT: Agriculture Marketing Specialist, Cornell Cooperative Extension, Ithaca, NY, May 2008-Present Created the Meat Locker Pilot project to facilitate sales of locally-raised meat. Co-created the Meat Suite web directory to expand bulk sales of locally raised meats. Developed the Marketing Channel Assessment Tool to assess the performance of utilized marketing channels for small-scale specialty crop producers. Later adapted the tool for livestock producers. Work with farms, wholesale, and institutional buyers to create new market opportunities. Conducting three year research on factors that affect the price of feeder cattle in NYS. Initiated the Cornell Dining Local Beef Program in which Cornell Dining purchased natural beef at a premium price directly from New York State farmers. Created the successful How to Buy Local Meats and Local Meat Fair events to promote local meats, livestock farms, and educate consumers about how to purchase local meats. Organize farmer meetings and events, including the annual Farmer & Distributor Networking Meeting and Farmer to Farmer discussion groups. Beef Marketing Consultant, self-employed, Sept 2005-Jan 2006 Consulted on the creation of the Northeast Family Farms brand of natural beef for the Boston based distributor Dole & Bailey. Managed site visits and communication with over 50 producers throughout the Northeast. Managed cattle supply and quality control. Educated and trained Dole & Bailey sales staff and developed sales literature. Outreach and Education Manager, New England Livestock Alliance, Great Barrington, MA, June 2003 Sept 2005 Maintained communication between NELA and over 150 beef producers in the Northeast. Certified ultrasound technician for carcass quality. Used ultrasound data to sort and stage supply. Created two brands of natural and grass-fed, regionally-sourced beef. Developed brand protocols, product positioning/marketing, staging supply and business plan relative to our products.

27 Director of Education, New England Heritage Breeds Conservancy (HBC), Great Barrington, MA Mar 2001 Sept 2005 Managed the organization s $700K budget. Hired, trained and managed staff. Created the program, a series of contractual collaborations with other organizations, placing heritage breed livestock and HBC signage at tourist sites. Developed and implemented the exhibition Baby Animals: New Life on the Farm. Edited and coordinated the production of a K-8 curriculum called Farm to Table. Coordinated the Annual Exhibition and Sale of Rare and Historic Livestock. Created Summer Farm Camp curriculum for a livestock-centered day camp. AWARDS Sign of Sustainability, Sustainable Tompkins (for the Finger Lakes Meat Project) Dec SARE Search for Excellence in Sustainable Agriculture, National Winner Aug The Hussey Family Business Plan Award, Cornell University May 2008 SELECT RECENT SPEAKING ENGAGEMENTS: New England Meat Conference March 2014 & 2013 PA Assoc. for Sustainable Ag. 23 rd Annual Conference Feb Annual Long Island Ag Forum Jan TEDx Chemung River Nov Harvest New England Feb COMPLEMENTARY ROLES: Co-Chair, Cornell Small Farms Program Leadership Team Advisory Board, Niche Meat Processors Assistance Network July 2013-present Oct present SELECT PUBLICATIONS: Consumer oriented websites associated with the Finger Lakes Meat Project including a directory of farms selling meat in bulk quantities. Smart Marketing: Tips for Marketing in the Local Meats Market Parts I & II, Charles H. Dyson Dept. of Applied Economic and Management, Cornell University, September and October 2010 Guide to Marketing Channel Selection: How to sell through Wholesale and Direct Marketing Channels, August 2010, available online. Extension Bulletin : Evaluating Marketing Channel Options for Small-Scale Fruit and Vegetable Producers: Case Study Evidence from Central New York, LeRoux, M.N., Schmit, T.M., Roth, M, Streeter, D.H. Charles H. Dyson Dept. of Applied Economic and Management, Cornell University, April 2009 Evaluating Marketing Channel Options for Small-Scale Fruit and Vegetable Producers, LeRoux, M.N., Schmit, T.M., Roth, M, Streeter, D.H. Journal of Renewable Agriculture and Food Systems, January 2010

28 Monika Roth 615 Willow Ave W Ithaca, NY mr55@cornell.edu Cornell Cooperative Extension of Tompkins County, Ithaca, NY Area Agriculture Program Coordinator/Agriculture Economic Vitality Program Leader 1996-present Chemung, Cortland, Tioga, Tompkins & Schuyler Counties Developed multi-county agricultural extension program and secured County support for implementation. Provide program coordination and administrative leadership for agricultural extension programs in five counties. Support the work a team of extension educators to develop the plan of work in areas of landscape horticulture, fruit and vegetable crops, non-dairy livestock, rural land use, agricultural policies, business development and marketing. Facilitate planning, evaluation and reporting via county association directors, boards, program committees and government. Provide leadership for program development and delivery in agricultural business and market development, agricultural promotion/tourism, rural land use, agriculture and farmland protection policies. Agriculture Program Leader/Cooperative Extension Agriculture Educator 1980-present Provide overall leadership for and ensure the delivery of high quality, high impact agricultural extension programs in Tompkins County. Plan and facilitate delivery of programs in horticultural crops production, business management and marketing, agricultural and rural business development, agricultural issues education related to land use, environmental concerns and water quality. Involve volunteer leaders in needs identification, prioritysetting, and program evaluation. Work independently and as a team member with association and area staff, regional specialists, and faculty to enhance program content. Provide overall program leadership and supervise staff and volunteers of the consumer horticulture program. Manage the fiscal resources of the agricultural program, including grant writing and management. Serve as spokesperson representing Extension and the agricultural community to local government and the media. Foster communication among agricultural producers, agencies and the non-farming public. Dept. of Plant Pathology, Cornell University, Ithaca, NY Plant Pathology Extension/Research Technician Worked with extension faculty on field research project and extension outreach. Traveled throughout the state, gave talks at grower meetings, wrote extension publications and research papers, and provided training for extension educators. Ohio Agricultural Research and Development Center, Wooster, OH Research Technician for Tree Fruit IPM Program, Entomology Dept. and USDA Japanese Beetle Laboratory Research on control options for tree fruit insect pests and for the Japanese beetle. Special Assignments CARDI, Cornell University Agriculture Industry Development, Expansion, Retention (AIDER) Program , contract Facilitated the AIDER process for assessing agriculture economic development challenges and opportunities in two NY Counties Essex County and Chatauqua County. Essex County project culminated in several strategic initiatives to promote the region and develop added value enterprises. The Chatauqua County project resulted in an Agritourism Strategy Plan. USDA Agricultural Marketing Service Direct Marketing Challenges and Opportunities , contract Co-facilitated a national project to gather input from direct marketing farmers on the challenges and opportunities they face and identified possible policy and programmatic responses. Produced the report Direct Marketing Challenges and Opportunities, 2000, USDA-AMS. Department of Agricultural, Resource and Managerial Economics, Cornell University

29 PRO-TECH Program Extension Support Specialist Apr Dec. 1995, half-time temporary Facilitated development and implementation of the NYS PRO-TECH Program to improve Fruit, Vegetable and Ornamental Horticulture Industry economic vitality and competitiveness through increased technology adoption. This initiative was modeled after the successful PRO-DAIRY Program but was discontinued due funding cuts. USDA Polish American Extension Project, Plock and Bielsko-Biala Provinces Extension Advisor Nov. 1991, June-Dec Served as an advisor to the Polish Extension Service and agricultural producers during the initial stages of transition to a free market economy. Provided training and workshops on agricultural marketing; business planning, cooperative principles, strategies for increasing farm income, agri-tourism development, and extension methods. Education Masters of Professional Studies (MPS), Agricultural Economics, Cornell University, Ithaca, NY 1989 Area of Study: Agricultural Marketing and Business Planning BA, Biology, Wittenberg University, Springfield, OH 1973 Area of Study: Biology - Plant Sciences

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32 Cornell Cooperative Extension Association of Tompkins County Kenneth J. Schlather, Executive Director 615 Willow Avenue, Ithaca NY (607) Board List Patrick Woods, President Martin Hatch, Vice-President Edd Farmer, Treasurer Jon Bosak, Secretary M&T Bank Professor, Cornell University Food Service Director, Groton Schools Retired Directors-at-Large: Austin Fay Cassandre Joseph Gary Stewart Randi Quackenbush Cornell Woodson Pre-K-12 Program Coord, Public Service Ctr, Cornell Univ AVP of Workforce Diversity & Inclusion, Cornell University Director, Government Relations, Cornell University Advocacy & Education Mgr, Food Bank of the Southern Tier Assoc Director Diversity & Inclusion, Cornell University Program Representatives: Tami Battin Edd Farmer Marty Hatch Satomi Hill Parent Leader, Special Education Food Service Director, Groton & Dryden Schools Associate Professor, Cornell University Asian Women s Network/FLIC Outreach Government Appointed Reps: Will Burbank Dave McKenna Member, Tompkins County Legislature Member, Tompkins County Legislature J:\Community Development\Entitlement Grants\CDBG 2017\2017 Applications Received\12-Food Entrepreneurship\Food Entrepreneurship Board List.doc

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