H D. BioStreamer HD High Density single-stage incubators engineered for higher capacity EDITORIAL

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1 16 BioStreamer HD High Density single-stage incubators engineered for higher capacity / 1 Hatchery Management Training / 4 Major upgrade at PS hatchery van Gent (the Netherlands) / 6 Cobb chooses Petersime for major GP hatchery project in China / 7 Dayntee Farms (Nigeria) orders Petersime incubators for new hatchery / 8 Petersime reinforces Latin American sales team / 8 Petersime and Proline Group extend distributor agreement to include Vietnam / 9 Improving hatchery performance through on-site assessment, advice and training / 10 Newcomers / 12 Upcoming events / 12 EDITORIAL Dear Partner, After the absolute high the poultry industry enjoyed in 2011 and 2012, the past year has brought the unavoidable cyclical downturn. All time high feed prices, avian flu, political turmoil and unfavourable exchange rate movements have created uncertainty and extremely tight margins for poultry producers around the globe. At Petersime, we have decided to utilize this period of transition to further extend our offering to our customers. In this issue of our newsletter we will highlight the results of this effort. As some of you have discovered at the IPPE Show last January, we ve successfully launched our BioStreamer HD-range. A spin-off from the market-wide recognized BioStreamer incubator, the HD caters for 12% more eggs within the same footprint, helping you to further increase the return on your hatchery project investment. Understanding the importance of assisting you in optimizing the performance of your hatchery, we are introducing our Hatchery Management Training module. Meanwhile, we are further investing in our international sales team by bringing on board Rafael Alonso to reinforce the Latin American sales force and by appointing Proline Group as the new Petersime distributor for Vietnam. Our Hatchery Development Manager, Roger Banwell, shares his professional viewpoint on our Hatchery Performance Audit Service Pack. Last but most certainly not least, we proudly highlight some new hatchery projects that have been granted to our company, namely Cobb s GP hatchery in China, Dayntee Farms new project in Nigeria and van Gent s hatchery refurbishment in the Netherlands. Wishing you an enjoyable read! Paul Degraeve Managing Director BioStreamer HD High Density single-stage incubators engineered for higher capacity H D The S-line is a modern range of single-stage incubators that helps you to achieve high chick output and uniformity at low labour, maintenance and energy costs. Petersime has brought this concept to the next level. The BioStreamer HD or High Density setters and hatchers are designed to further minimise the investment cost of your entire hatchery project. More

2 The honeycomb structure of the 84 egg HD setter tray allows setting 12% more eggs in an incubator of the same footprint. Unique honeycomb shaped setter tray Petersime s High Density solution is designed around setting the eggs in a honeycomb structured setter tray rather than the traditional matrix shaped version. The structure of this honeycomb tray allows setting 12% more eggs on the same surface while keeping the airflow between the eggs optimal. Petersime s HD trays are compatible with today s automation systems. This implies that more eggs will be handled at the same time, significantly reducing your throughput time. The HD tray pockets are designed to hold the large eggs produced by modern strains, while supports are provided to keep the smaller eggs in place. Depending on the workflow of your hatchery, you can opt for a stackable version of the HD tray. These stackable trays can be transported from farm to hatchery on pallets. Features and benefits The benefits of this HD tray are numerous. As your incubators hold 12% more eggs while occupying the same footprint, you need to install fewer machines to achieve the total hatchery capacity you have in mind. As a result, your hatchery will be smaller and your land purchasing and construction costs reduced. On top of that, thanks to the honeycomb trays, egg transportation will be more compact and thus cheaper. 2

3 Adaptations for higher density For the BioStreamer HD to be able to cope with the increased capacity, Petersime has adapted some essential components: Increased ventilation capacity The pulsators on the BioStreamer HD are equipped with five large blades, which provide the necessary air velocity between the eggs. In addition, the upgraded ventilation exhausts installed on the roof allow for extra ventilation. Increased heating and cooling power The capacity of the heating elements has been upgraded. This guarantees a short warm-up time of all of the eggs at the beginning of the incubation cycle. The cooling coils have an increased diameter, resulting in a larger total cooling surface. This way, the setter can easily cope with the 12% increase in heat production. Five large pulsator blades Powerful heating elements and larger cooling coils The HD version of the OvoScan sensor also scans the egg shell temperature of 4 adjacent eggs, and it uses the same algorithms as the standard version. However, its shape has been adapted to fit in the honeycomb structure of the trays. 3 Reinforced trolleys and tray turning systems The castors of both the HD setter trolleys and the HD hatcher trolleys are sturdier. Moreover, the hanging bars of the setter trolleys have been reinforced. Despite the extra weight, the trolleys are just as ergonomic and easy to manoeuvre. Stronger castor These design changes guarantee the same results in terms of hatchability, chick uniformity, post-hatch performance and energy consumption per egg as those achieved with standard S-line incubators. Compatible with Embryo- Response Incubation The patented Embryo-Response Incubation sensors and algorithms are perfectly applicable on the BioStreamer HD setters and hatchers. Dynamic Weight Loss System and OvoScan have been reshaped to fit in the HD concept, whereas CO 2 NTROL and Synchro-Hatch have remained unchanged. 16 Petersime NEWS

4 Hatchery Management Training: in-depth knowledge and best practices for a maximum economic return You already have some experience in running a hatchery, and you know how to program your incubation equipment. However, you would like to take your hatchery s results to the next level. How? Petersime s Hatchery Management Training provides the answer. During this intensive threeday course, you are offered a broad range of practical advice and tools to improve the quantity and quality of your day-old chicks - and maximize your profit for life. Training objectives The Hatchery Management Training is set up for hatchery managers and their assistants that already have some experience with incubators and the hatchery workflow, but want to optimize their hatchery s results. 4 During the training, ample attention is spent on egg management, logistics and HVAC systems. Participants will be able to significantly improve the bio-security in the hatchery. The training programme also includes courses on how to conduct comparative trials that include advanced hatch breakout sessions, and correctly analyse and interpret the results. At the end of the programme, all trainees receive the Petersime Hatchery Management Training Certificate.

5 Training programme Topics addressed during the training include: Egg management Embryonic development Transfer: hatching triggers Bio-security Hatch problem analysis Advanced hatch breakout sessions Comparative trials Data analysis Heating, ventilation and air conditioning in the hatchery There is ample room for discussion with fellow trainees, and our experts are at your service at all times to answer any possible questions. Practical information The Hatchery Management Training is organized two times per year at the Customer Centre at the Petersime headquarters, in English. For timings, consult the training calendar on For more information, contact the Petersime training coordinator: 5 16 Petersime NEWS

6 Broederij van Gent b.v. Major upgrade at PS hatchery van Gent (the Netherlands) Broederij van Gent, a Cobb PS hatchery located in Veenen daal (the Netherlands) has recently upgraded a substan tial part of its incubation equip ment. Hatchery mana ger Mr Cees van Gent gives us an exclusive view inside his hatchery. Installation of 30 Petersime BioStreamer setters was completed at the end of December 2013, and in January 2014, the Eagle Eye hatchery monitoring software was set up. Moreover, the floor has been renewed and the existing HVAC control system has been replaced with Petersime controllers. About Broederij van Gent For reasons of flexibility, the incubators are a mix of 4, 8 and 12 trolley machines as van Gent works with all kinds of batch sizes. Delivery, installation and commissioning were completed by Petersime and its Dutch distributor PEJA Automation within a very short time frame in order to ensure continuous operation. Firstly, we wanted to optimize our hatch results, and for me Petersime s S-line incubators are among the best in the market, he explains. Secondly, we want to improve bio-security even further. Hatchery hygiene is of the utmost importance for us, and Petersime incubators are especially designed to safeguard bio-security during the entire incubation process. 6 Broederij van Gent is a PS breeder hatchery that works exclusively with Cobb Europe. The company has already been working with Petersime equipment for 41 years. For this upgrade, owner Cees van Gent opted for high-end BioStreamer incubators for two reasons. Hatchery owner Mr Cees van Gent operating one of his new BioStreamer setters Hatchery hygiene is of the highest importance at Broederij van Gent. Broederij van Gent was founded in 1946 in Veenendaal, the Netherlands, as a layer and broiler hatchery. In 1991, the company became a parent stock breeder hatchery for Cobb Europe, with whom the owners enjoy an excellent partnership. Van Gent employs 17 people in total. The chicks are supplied to Cobb customers across the Europe, Middle East and Africa region and can sometimes go farther afield in support to other Cobb regions worldwide.

7 Cobb chooses Petersime for major GP hatchery project in China Cobb-Vantress, Inc. has signed a joint venture agreement with integrated Chinese chicken producer Hubei Tong Xing Agriculture Co. Ltd. to establish new grandparent farms and hatchery facilities in Suizhou, China. Petersime was selected to design the hatchery and supply the incubation and HVAC equipment. The joint venture company is official ly known as Hubei Tong Xing Cobb Breeding Company, Ltd., with 85% of the shares of which owned by Cobb. Its initial production target amounts to five million parent females per year. The hatchery will have a total capacity of 18 million hatching eggs per year, and the first egg setting is planned on October 1st, Petersime BioStreamer incubators for 4 and for 8 trolleys have been ordered to provide maximum flexibility. Petersime was selected as the hatchery designer and equipment supplier after extensive research. Petersime already has strong references in China. After reviewing all incubator supplier options we concluded that choosing Petersime made the most sense for this business venture in terms of product quality, service, and logistics, says Mr Dave Juenger of Cobb USA. The GP project in Suizhou is an important step forward in the strategies of both Cobb and Petersime to increase their presence in China. 7 From left to right: Mr André van Rij (Petersime Area Sales Manager), Mr Dave Juenger (Cobb Director of Global Support Services), Mr Ben Green (Cobb Director of Hatcheries), and Mr Michel De Clercq (Petersime Managing Director), at the signing of the contract at the Petersime headquarters 16 Petersime NEWS

8 Dayntee Farms (Nigeria) orders Petersime incubators for new hatchery Dayntee Farms Limited is a Nigerian poultry producer with an international mind set and a strong focus on producing quality products. To meet its high quality standards, Dayntee works with equipment from renowned international suppliers, such as Petersime. Recently the company has installed a new hatchery equipped with Petersime Conventional setters and hatchers with a total setting capacity of 4 million eggs per year. This initial capacity is planned to be doubled in The mission of our business is to provide Nigerians with affordable, top quality poultry products that comply with our high standards. This is achieved through a strict biosecurity programme at the hatchery. We strongly believe Petersime s incubators and hatchery equipment will help us to achieve this goal, comments Mr Ayo Alade, Managing Director at Dayntee Farms. Installation of the incubators has been realized by Chi Ltd., Petersime s distributor for Nigeria, directed by Mr Martin Middernacht. Chi will be taking care of spare parts and technical support during the entire hatchery s lifetime. About Dayntee Farms Dayntee Farms is located in Amberi Village, Ajase Ipo, Kwara State, northern Nigeria. The company produces day-old chicks, point of lay/point of cage birds and commercial eggs. Besides top quality products, the company also wants to provide secure employment in the Ajase Ipo area. Mr Ayo Alade, Managing Director at Dayntee Farms Petersime reinforces Latin American sales team In January 2014, Mr Rafael Alonso joined Petersime s sales team as an Area Sales Manager for Latin America. Rafael will be responsible for the Spanish speaking countries in South America, in close cooperation with the Petersime do Brasil office. Rafael (34) was born and raised in Spain and has more than 10 years of experience as a sales executive in the agriculture and farm hygiene industry. My goal is to continue developing and reinforcing business in that region, while maintaining close contact with customers as the link between the field and the Petersime office, Rafael comments. Pieter Hemeryck, Director of Latin America, adds: We are delighted to have Rafael on board. With sales booming in Latin America, we needed an experienced, Spanish speaking Area Sales Manager in order to ensure continuing, full customer support in the area. 8

9 Petersime and Proline Group extend distributor agreement to include Vietnam Mr Hugo De Ruyck (Sales & Marketing Manager at Petersime), Mr Darren Rose (Managing Director at Proline) and Mr André van Rij (Area Sales Manager at Petersime), signing the contract at IPPE Atlanta During the IPPE show in Atlanta earlier this year, Petersime and the Proline Group signed a distributor agreement for Vietnam. 9 Proline is a Canadian based company that supplies various product lines for pigs, poultry and feed to Southeast Asian markets. Proline and Petersime have already been working together since 2009 in the Philippines. From now on, however, the company will be distributing and servicing Petersime incubators and hatchery equipment in Vietnam as well. Vietnam: a land of opportunity Proline has been active in Vietnam for 5 years now, and even in this relatively short time frame, the local poultry industry has drastically changed. Mr Ho Dac Khanh, Vietnam Country Manager at Proline Group, comments: Vietnam has a lot of potential in the field of poultry production. More and more integrators are investing in the poultry market, implementing modern technologies. Moreover, in the past few years we have seen increasing investments in the breeder and layer markets. Mr Khanh sees lots of opportunities in Vietnam for both Petersime and the Proline Group. There is a clear trend towards larger and more integrated hatcheries. The demand for energy efficient, high performance equipment is on the rise. Our challenge is to catch these opportunities by distinguishing ourselves and convincing investors of Petersime s technologies, says Mr Ho Dac Khanh, Vietnam Country Manager at Proline Group. 16 Petersime NEWS

10 Improving hatchery performance through on-site assessment, advice and training By Roger Banwell, Hatchery Development Manager In recent years, Petersime has developed a number of support packs and training sessions for both new and existing customers. The Hatchery Management Training, introduced in this newsletter, is just one example. All of these programmes ensure an efficient start-up of any new installation and help to maintain a high level of ongoing performance. However, no two hatcheries around the world are alike. Since 2013, Petersime also actively supports hatcheries that want to optimise the performance of their specific facilities. For this purpose, the Hatchery Performance Audit (HPA) was developed, during which Petersime hatchery specialists visit hatcheries to identify key areas requiring attention. Based on this assessment, and on the client s own request, they also provide tailored training. Benefits of the programme The objective of the HPA is to ensure optimum hatchery performance, incorporating Petersime incubation equipment. All areas are assessed, from egg selection through to chick holding. The HPA service is configured with clear objectives and procedures but has sufficient flexibility to ensure the package is available to all customers regardless of size or location. Thanks to the one-to-one element, without the presence of other companies representatives, the client can be completely open with regard to any issues. The successful completion of numerous audits throughout 2013 leads to significant gains being made by all clients. Offsite training is extremely important for clients to gain a sound understanding of our methodology and general incubation and management practices, but true optimisation can only really be achie ved on an on-site basis, says Mr Jason Cormick, Hatchery Specialist. Jason has over 24 years experience in the industry along with vast product specific knowledge. This combination forms a unique insight into optimal hatchery operation. He adds: In a busy operation, critical factors can easily be overlooked and an independent overview can often be enough to make major improvements. Site-specific training After completion of the audit, sitespecific training as well as a final presentation are provided to all interested personnel within the customer s orga - nisation. Frank Verschuere, Incubation Specialist at the Hatchery Development Department, comments: Incubation knowledge is extremely variable within the industry and a general training package can often either be too intense for some or too simplistic for others. The HPA allows us to identify the specific needs of the clients and ensure they are met at the ideal level. Tailored on-site training 10

11 Analysing incubator history files Getting the most out of Embryo-Response Incubation Although Petersime s Embryo- Response Incubation technologies offer the ultimate level of real time control according to the needs of the developing embryo and hatching chick, a good appreciation of the needs of the eggs being incubated is necessary. Valuable information can be obtained by organizing detailed breakout analyses and evaluating post-hatch performance. 11 It is important to have a good data acquisition and analysis system. Only then can the optimum conditions in the incubator be identified and the Embryo-Response Incubation system programmed to consistently repeat those conditions, adds Frank Verschuere, Incubation Specialist. Continued hatchery assessment Although the HPA is organized over a predetermined period, it is essential that the client continues to monitor and assess the hatchery s performance in order to consistently achieve opti mal performance. We strongly encourage maintaining a good level of ongoing communication in order to ensure a high quality of remote support. Collecting post-hatch data is essential to find out optimal conditions in the incubator. 16 Petersime NEWS

12 Newcomers Enzo De Pauw Project Engineer Kirill Suchkov Technical Designer Projects David Goderis Finance Controller Line Cabbeke Internal Sales Officer Upcoming events Avicola Porcinos 13/05/ /05/2014 Centro Costa Salguero, Buenos Aires, Argentina Exhibitor: Bimex British Pig & Poultry Fair 13/05/2014 4/05/2014 Stoneleigh Park, Warwickshire, United Kingdom Exhibitor: Petersime Booth: 15 SIPSA 15/05/ /05/2014 Palais des Expositions Pins Maritimes, Alger, Algeria Exhibitor: Cidape VIV Europe 20/05/ /05/2014 Jaarbeurs Utrecht, the Netherlands Exhibitor: Petersime Booth: 7, B010 PAMED 03/06/ /06/2014 Expo Center Médina, Hammamet, Tunisia Exhibitor: Cidape AVI Africa 10/06/ /06/2014 Emperor s Palace, Gauteng, South Africa Exhibitor: Spartan Equipment Indo Livestock 18/06/ /06/2014 Jakarta Convention Centre, Jakarta, Indonesia Exhibitor: PT Gatra Multi Rejeki Congreso Centroamericano y del Caribe de Avicultura 18/06/ /06/2014 PABEXPO, Havana, Cuba Exhibitor: Petersime do Brasil This newsletter is published as a service to our customers and associates in the hatchery industry. Readers are advised to seek independent expert advice and confirmation of any opinion/suggestion they wish to apply to their own particular situations. Petersime takes no responsi bility for the consequences of any advice given herein. Reader inquiries with regard to the content of this newsletter are welcome and may be sent to Petersime, Zulte (Belgium). Date of issue: 04/2014 Petersime nv - Centrumstraat Zulte (Olsene) - Belgium T +32 (0) F +32 (0) info@petersime.com -