Vision and Roadmap Strawman

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1 mozilla foundation Vision and Roadmap Strawman board discussion december 10, 2008

2 Part 0 Process and Context

3 Process: Vision and Roadmap We are here. 0. Inputs 1. Strawman 2. Research 3. Draft 4. Output Community discussion including 2010 goals, Whistler, blogs, serendipity To Dec 08 High level vision and program ideas for board and community feedback. Dec 08 Detailed research and analysis on major program ideas. Costs and viability. Jan-Feb 09 Complete draft of vision doc. Community feedback and board retreat at this time. Mar-Apr 09 Mozilla Vision Document Role + Identity Program Roadmap Early experiments and community feedback ( Mozilla values, research, education, community health, etc.) Good ideas that fit with new plan keep rolling

4 Context: 2010 goals Proposed Mozilla-wide 2010 goals include: 1. Deepen Mozilla s role as a centerpiece of the Internet 2. Provide leadership in data 3. Mobile (as part of one, unified, open web) 4. Continue Firefox mindshare and marketshare momentum Mozilla Foundation programs should link into and support the final version of Mozilla 2010 goals.

5 Part 1 What is the role of Mozilla Foundation?

6 The big picture Mozilla Foundation Vision + goals Policy + process Web (MoCo) Messaging (MoMo) Labs (MoCo) Programs (MoFo) FireFox Thunderbird Weave Access Fennec Ubiquity Education Research? scaled + leveraged not yet scaled + leveraged Vibrant Mozilla community

7 resources used to Mozilla Foundation Applying resources define + steward Vision + goals Policy + process Web (MoCo) Messaging (MoMo) Labs (MoCo) Programs (MoFo) create critical mass FireFox Fennec Thunderbird Weave Ubiquity Access Education Research? significant resources lots of small bets nurture + grow Vibrant Mozilla community

8 Who does what? Mozilla Foundation Vision + goals Policy + process foundation staff offer support foundation establishes dedicated subsidiaries to create products community contributes and guides direction Web (MoCo) FireFox Fennec more people Messaging (MoMo) Thunderbird Labs (MoCo) Weave Ubiquity Vibrant Mozilla community Programs (MoFo) Access Education Research? fewer people foundation staff drive programs (spindles)

9 Companies + Foundations infrastructure expertise people grants.orgs.edus expertise grant recipients collaborate execution MozCorp sit on councils infrastructure expertise people grants MozFoundation focus + vision run program councils resource coordination grant giving events MozMessaging sit on councils infrastructure expertise people grants Programs as webs Community leaders execute + lead module owners peers MozEurope etc. community sit on councils execution people grants? Vibrant Mozilla community grant recipients. contribution. execution.

10 Part 2 What programs should internal staff focus on? (note: we can't do all of these)

11 Mozilla as community support 1. Opportunity: 'Give back' and nurture goodwill in Mozilla and other open source community. 2. Activities: Small grants and other support for smaller Mozilla and open source projects. 3. Community: Broader Mozilla and open source. 4. Q1 experiments: Continue small grants. Develop Bugzilla fundraising business plan. 5. Assessment: Well established, understood and important. Small but real revenue potential.

12 Mozilla as accessibility champion 1. Opportunity: Mainstream a11y as core concern and activity of web developers. 2. Activities: Drive a11y into mainline web dev tools, continue support for open source a11y. 3. Community: Developers and companies focused on a11y and usability in general. 4. Q1 experiments: a11y push for Firebug, <video> a11y. 5. Assessment: Established and respected. Moderate revenue from grants possible.

13 Mozilla as research catalyst 1. Opportunity: Solve big open web tech and user problems that no one else will tackle. 2. Activities: Networks of researchers work with Mozilla. Papers. Summits. Software. 3. Community: Academic and corp researchers. 4. Q1 experiments: Proof of concept built around VM performance research. 5. Assessment: Deep desire to do this. How to do it in leveraged way still fuzzy. Significant revenue from grants possible, but multi-years out.

14 Mozilla as open source education 1. Opportunity: Mainstream open source as participatory education, and build a Mozilla contributor pipeline. 2. Activities: Mozilla courses. Easier community entry points for students. Course materials. 3. Community: Students. Professors. Mozillians. 4. Q1 experiments: Seneca resources available to students everywhere. MozEurope course. 5. Assessment: Seneca is good, but not scaling yet. Moderate revenue from grants possible.

15 Mozilla + open government 1. Opportunity: Mozilla plays major role helping gov'ts embracing participation and openness. 2. Activities: Materials, speaking and support on open tech and how-to-do mass participation. 3. Community: Experienced Mozillians working alongside governments at all levels. 4. Q1 experiments: Small bits of speaking at government tech and transparency events. 5. Assessment: Wave may be cresting we don't know. Revenue potential unlikely.

16 Mozilla as consumer movement 1. Opportunity: Activate millions of Firefox users as promoters of Mozilla values and principles. 2. Activities: Starts w/ events, grows into local orgs that run consumer education campaigns. 3. Community: Bloggers. Students. People already in our 'community of values'. 4. Q1 experiments: Focused series of BarCamp-like events to seed local organizing. Mostly Europe. 5. Assessment: Lots of interest. Still vague and abstract. Significant revenue possible, but risky.

17 Part 3 Brainstorm. Research. Education. Government. Any foundation could do these. Are we being too conservative?

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