AWS STARTUP TEAM DACH

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1 Berlin

2 Love thy Startup

3 AWS STARTUP TEAM DACH Mike Reiner (VCs & A&I - EMEA) Sandra Schaedel (Startups) Nikolas Woischnik (Startups)

4 "As a startup CEO, I slept like a baby, I woke up every 2 hours and cried! (Ben Horowitz)

5 Cloud is like a fertilizer that creates Startups!

6 Our Customers MVP Scale Profitability

7 Our Customers MVP Scale Profitability

8 Our Customers MVP Scale Profitability A year ago, we were running on three Amazon EC2 instances. Today, we average around 15 instances. We can scale to support traffic spikes 30 to 50 times higher than normal demand. (Ramzi Rizk, CTO EyeEm)

9 Our Customers MVP Scale Profitability

10 Our Customers MVP Scale Profitability

11 Our Customers MVP Scale Profitability

12 DURABILITY SECURITY SCALABILITY AFFORDABILITY RELIABILITY

13 Winning thru Innovation Continuous cost innovation Reduced Prices More Customers Leveraging scale to drop our prices continuously Lower Infrastructure Costs 50+ PRICE REDUTIONS More AWS Usage Economies of Scale More Infrastructure

14 Idea MVP Scale Profitability

15

16 AWS Activate Program designed for Startups

17 Find some local names as well

18 Now it s even easier to build a startup with AWS Activate STARTUP NEEDS AWS ACTIVATE Low cost Free use of AWS services Technical training Free training Technical support Free support period Community of peers Startup blog and forums Developer tools Free trials of developer tools Architectural guidance 1:1 Office Hours

19 There are two packages Self Starter (mainly for bootstraped Startups) Portfolio Package

20 The Self-Starter Package is available to any startup, anywhere in the world Free Training Free Support Period 1:1 Office Hours AWS Startup Community Free Trials of Developer Tools AWS Free Tier

21 We work with accelerators and seed funds all over the world, including:

22 Here are some local names out of Europe:

23 The Portfolio Package is available to startups in select accelerators & seed funds Free Training Free Support Period Free AWS credits Portfolio Package 1:1 Office Hours Free Trials of Developer Tools Access to AWS Start-up Community

24 AWS Activate Benefits: Free Training Web-based and instructor-led training Immersive hands-on labs Save time and build for scale by learning how to take full advantage of the complete suite of AWS products

25 AWS Activate Benefits: Free Support Developer Support includes support Free Support Business Support includes phone/chat/screen sharing support Leverage experienced and technical support engineers to make the right decisions for your business, whether you are in development or production, testing or launching

26 AWS Activate Benefits: Startup Blog Startup spotlight featuring members of AWS Activate Advice and pro tips from other AWS startups and AWS Solutions Architects Learn and interact with a global community of peers and experts building world-changing apps on AWS

27 AWS Activate Benefits: Developer Tools Exclusive offers from AWS partners Categories include Monitoring/Analytics, Security, App Dev, Dev Ops, and more Get to market faster and understand your application and customers better with tools built for AWS

28 Learn More and Sign Up at aws.amazon.com/activate

29 Scaling Venture Capital How we work with VC s and

30 A bit personal: Story about scaling A little history: Cloud and VC s How we work with VC s and Startups

31 A story about scaling Can you scale a country?

32

33

34 Virtual Citizen?

35 A story about the cloud and VC s Why do investors care?

36 Amazon changed the VC industry. This is mind boggling. That online book company. Not or anybody else. Amazon. 100% of the credit. Mark Suster, serial entrepreneur and MD at GRP Partners

37 1995.com Technology Startups require physical hardware and proprietary software to build their business Typical Series A Spent on Innovation 5-10M $2.5: marketing, sales, etc. $2.5M on infrastructure Not a lot, since experimentation was costly \

38 2000: Rise of Open Source Open source software drove technology costs down by 90%, which spurred innovation in technology Typical Series A Spent on Innovation 3-5M Less on Software LAMP More on development Still on infrastructure A lot more, as experimentation is less costly now \

39 2006: Enter the Cloud Pioneered by Amazon Web Services - drove total operating costs down significantly Typical Series A Spent on Innovation 500K- 3M Staff the battle for talent Customer Acquisition Explosion in experimentation, innovation, and Startups \

40 2007: Micro VC / Seed Cloud led to explosion in the number of Startups and the emerging of micro VCs Angels Incubators VC s Angels unite in Super Angels for Seed investments thru VC-like setup Boom in incubator programs, with micro investments, mentoring, etc. Venture funds that back early-stage startups with <$1M \

41 rapid pace of innovation

42 Why do VC s care? More deals Shorter time to scale Faster time to revenue Lower burn rate Higher valuation at exit

43 Portfolio Package

44

45 How we work with VC s and startups How can we help?

46 How can our BD team help VC s 1 - Scale and reduce costs 2 - Deal flow and due diligence 3 - Exits and portfolio review

47 How can our BD team help startups 1 Connections to top VC s EMEA 2 Get connected within Amazon 3 Feedback on fundraising and architecture Not biased: We win when you win and only when you win

48 Understanding the VC 3 tips 1 Approach before you need money 2 Fundraising takes time 3 Manage expectations

49 I saw the angel in the stone and carved until I set him free. Michelangelo

50

51 Reach out for any questions Mike Reiner (VCs & A&I - EMEA) Sandra Schaedel (Startups) Nikolas Woischnik (Startups)

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