BrainSwarming: Because Brainstorming Doesn t Work

Transcription

1 BrainSwarming: Because Brainstorming Doesn t Work Featuring Dr. Tony McCaffrey, innovation researcher and expert JUNE 24, 2014 Sponsored by

2 Questions? To ask a question click on the question icon in the lower-right corner of your screen. OCTOBER 17, 2012

3 Presentation Download Link Click on the double links icon here to download the presentation materials. OCTOBER 17, 2012

4 Follow the Conversation on Twitter Use JUNE 24, 2014

5 BrainSwarming: Because Brainstorming Doesn t Work Today s Speaker Dr. Tony McCaffrey Innovation Researcher and Expert Innovation Accelerator, Inc. JUNE 24, 2014

6 What is your biggest challenge to group innovation? 1. Someone dominates 2. The right people are not at the meeting 3. Don t have the time 4. Don t know the problem that needs fixing Copyright 2014 Innovation Accelerator 6

7 BrainSwarming solves all of these! brainstorming struggles with these! 1. Someone dominates 2. The right people are not at the meeting 3. Don t have the time 4. Don t know the problem that needs fixing Copyright 2014 Innovation Accelerator 7

8 Scientific Results on brainstorming Does NOT produce more ideas Failed every test since 1958 Does NOT produce higher quality ideas Mixed results Copyright 2014 Innovation Accelerator 8

9 Core Problem: TALKING Sharing one at a time is inefficient Extroverts tend to take over Requires a facilitator Requires presence Too unstructured Copyright 2014 Innovation Accelerator 9

10 Group Creative Process brainstorming BrainSwarming Copyright 2014 Innovation Accelerator 10

11 BrainSwarming works for Technical/Engineering Marketing/Advertising Strategic Planning New Product Development Business Process Coordination (Lean, Six Sigma, TRIZ, Theory of Constraints, etc.) Any problem that has a Goal Copyright 2014 Innovation Accelerator 11

12 Stuck Truck A UPS driver got the truck stuck beneath the underpass. How can the driver alone free the the truck while doing minimal damage to both the truck and the underpass? Copyright 2014 Innovation Accelerator 12

13 liberate truck from underpass truck road underpass Copyright 2014 Innovation Accelerator 13

14 liberate truck from underpass slide truck lower truck lower road elevate underpass truck road underpass Copyright 2014 Innovation Accelerator 14

15 liberate truck from underpass slide truck lower truck lower road elevate underpass debris surface shoulder truck road underpass Copyright 2014 Innovation Accelerator 15

16 liberate truck from underpass slide truck lower truck lower road elevate underpass engine oil wheels suspension debris cab cargo bay surface shoulder wall concrete slabs truck road underpass Copyright 2014 Innovation Accelerator 16

17 liberate truck from underpass slide truck lower truck lower road elevate underpass deflate tires engine oil wheels suspension debris cab cargo bay surface shoulder wall concrete slabs truck road underpass Copyright 2014 Innovation Accelerator 17

18 liberate truck from underpass slide truck lower truck lower road elevate underpass deflate tires stress suspension 7 solutions found! (Only 2 shown) engine oil wheels suspension rocks debris cab cargo bay surface shoulder wall concrete slabs truck road underpass Copyright 2014 Innovation Accelerator 18

19 BrainSwarming Benefits Silence No one dominates Extroverts & Introverts work well together Visual History of Activity No more scribe More Ideas Faster Work in Parallel Work on problem at different times Copyright 2014 Innovation Accelerator 19

20 When to talk again After contributions wane Tip Or, when time is up esp. if not together What to do then? Options. a) Vote with small post-its to rank paths Tip b) Form small groups around promising paths c) Discuss paths as a whole group Copyright 2014 Innovation Accelerator 20

21 NO Facilitator Required But one can help keep graph orderly Or, can help people place their notes Tip Expert Facilitator (Requires Training) Reveals what is being overlooked Tip Finds similar solutions from past problems Copyright 2014 Innovation Accelerator 21

22 Expert Facilitator or IA Software Copyright 2014 Innovation Accelerator 22

23 Expert Facilitator or IA Software (1) suggests what has been overlooked Copyright 2014 Innovation Accelerator 23

24 Expert Facilitator or IA Software (1) suggests what has been overlooked (2) Finds problems similar to this one Copyright 2014 Innovation Accelerator 24

25 Analogy Finder Software: Finds problems similar to (analogous to) the current problem Technical Problem: Q: Get rid of chatter in skis? A: Reduce vibrations in a violin Makes Cross Domain Discoveries Copyright 2014 Innovation Accelerator 25

26 Copyright 2014 Innovation Accelerator 26

27 Fundraising Problem at a College in Vermont Copyright 2014 Innovation Accelerator 27

28 save or generate money for the college Equipment Vehicles Buildings Land Labs Students Admin Staff Faculty Copyright 2014 Innovation Accelerator 28

29 save or generate money for the college Tip Verb Phrases toward Top Noun Phrases toward Bottom Equipment Vehicles Buildings Land Labs Students Admin Staff Faculty Copyright 2014 Innovation Accelerator 29

30 Copyright 2014 Innovation Accelerator 30

31 What type of problem occupies most of your time? 1. Technical/Engineering 2. Marketing/Advertising 3. Strategic Planning 4. New Product Development 5. Business Process Coordination (Lean, Six Sigma, TRIZ, Theory of Constraints, etc.) Copyright 2014 Innovation Accelerator 31

32 Marketing Problem Overcome obstacles to customer acceptance of a product Copyright 2014 Innovation Accelerator 32

33 remove known obstacle to customer acceptance Copyright 2014 Innovation Accelerator 33

34 remove known obstacle to customer acceptance change container change product change customer s associations change product name Copyright 2014 Innovation Accelerator 34

35 remove known obstacle to customer acceptance change container change product change customer s associations change product name 50 Viewing Lenses Software for a Physical Product shape size color texture aroma Copyright 2014 Innovation Accelerator 35

36 remove known obstacle to customer acceptance change container change product change customer s associations current associations change product name 50 Viewing Lenses Software for a Physical Product opposite, desirable associations IA Association Software shape size color texture aroma Things with Desirable Associations Copyright 2014 Innovation Accelerator 36

37 Marketing Problem Increase Sales of Microwave Popcorn Copyright 2014 Innovation Accelerator 37

38 Improve Sales of Microwave Popcorn Health concerns Growing Competition Etc. chemicals toppings Other Snacks Popped Popcorn Problems Refined Problems Not Just for Movies Not a Snack Use of Resources Packaging Customer Associations Product Resources Copyright 2014 Innovation Accelerator 38

39 Advertising: Transferring Good Feelings about the Known to Your Unknown Product Variation on Our Graph Copyright 2014 Innovation Accelerator 39

40 Hampshire College: The Free Jazz of Education Copyright 2014 Innovation Accelerator 40

41 Qualities Desired by Customers Thing to Advertise Enthusiastic Professors Hampshire College Freedom Student Run Organizations Copyright 2014 Innovation Accelerator 41

42 Qualities Desired by Customers Concrete Things Associated with Qualities Thing to Advertise Enthusiastic Professors Freedom IA Association Software Hampshire College Student Run Organizations Copyright 2014 Innovation Accelerator 42

43 Qualities Desired by Customers Concrete Things Associated with Qualities Thing to Advertise Enthusiastic Professors Freedom Student Run Organizations Declaration of Independence Constitution improv jazz surfing snowboarding graduation barefoot IA Association Software Hampshire College Copyright 2014 Innovation Accelerator 43

44 Qualities Desired by Customers Concrete Things Associated with Qualities Concrete Resources & Associations Thing to Advertise Enthusiastic Professors Freedom Student Run Organizations Declaration of Independence Constitution improv jazz surfing snowboarding Art Hampshire College graduation barefoot Beautiful Grounds Copyright 2014 Innovation Accelerator 44

45 Qualities Desired by Customers Concrete Things Associated with Qualities Concrete Resources & Associations Thing to Advertise Enthusiastic Professors Freedom Student Run Organizations Declaration of Independence Constitution improv jazz surfing snowboarding Art Hampshire College graduation barefoot Beautiful Grounds Copyright 2014 Innovation Accelerator 45

46 Hampshire College: The Free Jazz of Education Copyright 2014 Innovation Accelerator 46

47 Qualities Desired by Customers Concrete Things Associated with Qualities Concrete Resources & Associations Thing to Advertise Enthusiastic Professors Freedom Student Run Organizations Declaration of Independence Constitution improv jazz surfing snowboarding graduation barefoot Blend! Hampshire College Copyright 2014 Innovation Accelerator 47 Art Beautiful Grounds

48 Explore Your Direction Copyright 2014 Innovation Accelerator 48

49 New Uses for a Product Focus on Product & Move Outward Variation on Our Graph (Circular Graph) Copyright 2014 Innovation Accelerator 49

50 Create New Uses for Pouch Packaging Pouch Packaging Copyright 2014 Innovation Accelerator 50

51 Create New Uses for Pouch Packaging 50 Viewing Lenses for a Physical Product shape size color texture aroma Pouch Packaging Copyright 2014 Innovation Accelerator 51

52 Pouch Packaging 50 Viewing Lenses shape size color texture aroma Copyright 2014 Innovation Accelerator 52

53 50 Viewing Lenses Copyright 2014 Innovation Accelerator 53

54 Copyright 2014 Innovation Accelerator 54

55 Coordination of Business Processes o o o o o o Lean TRIZ Six Hats Lateral Thinking Six Sigma Theory of Constraints Copyright 2014 Innovation Accelerator 55

56 Six Sigma TRIZ Theory of Constraints Group Creative Process Lean Copyright 2014 Innovation Accelerator 56

57 Structured Innovation Through BrainSwarming BrainSwarming Dr. McCaffrey Copyright 2014 Innovation Accelerator 57 Insourcing Innovation, Silverstein, DeCarlo, Slocum, p16 with Modifications

58 Copyright 2014 Innovation Accelerator 58

59 Football Concussion Problem BrainSwarming Identified A Novel Promising Solution Copyright 2014 Innovation Accelerator 59

60 Online BrainSwarming Software organizes graph People work remotely across the globe Software uncovers the overlooked Software finds similar problems Copyright 2014 Innovation Accelerator 60

61 Conclusions on BrainSwarming Brings Science to the Art of Innovation Structures your creative process Facilitates Parallel Problem Solving Visualization method reveals novel ideas Available Now Copyright 2014 Innovation Accelerator 61

62 Innovation Accelerator BrainSwarming Resources Consulting: Call Us Today! Jim Pearson CEO (508) Tony McCaffrey CTO (508) Copyright 2014 Innovation Accelerator 62

63 Questions? To ask a question click on the question icon in the lower-right corner of your screen. OCTOBER 17, 2012

64 Thank you for joining us! This webinar was made possible by the support of Citrix GoToMeeting. JUNE 24, 2014 Sponsored by