OCTOBER TH, 2014, OAXACA, MÉXICO INTERIM MEETING 3RD MEXICAN COLOR MEETING

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1 OCTOBER TH, 2014, OAXACA, MÉXICO INTERIM MEETING 3RD MEXICAN COLOR MEETING Colors and culture colors, culture and identity: past, present and future

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3 Contents Welcome 5 Organizing committee 6 About us 7 History of the International Color Congresses organized by the AIC 8 3rd Mexican Color Meeting, Oaxaca 9 AIC Interim Meeting, Important dates for the congress 11 Modalities of participation 12 Oral presentations 12 Poster presentations (infographics) 13 Remote presentations 13 Specifications for abstract submission 14 Poster presentation 15 Workshops 16 Registrations 17 Registrations for speakers 17 Registrations for assistants 17 Payment of donations 18 Fees or donations 18 Tentative program 19 Venue 20 The State of Oaxaca 21 Activities 22 Academic activities 22 Social and cultural activities 22 Commercial activities 22 Guidelines for sponsorship, publicity, exhibition, and sale 23 Sponsorship 24 Platinum sponsors 24 Silver sponsors 24 Bronze sponsors 24 Contact 25 3

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5 Welcome It is amazing that with just opening our eyelids, before us, a world of shapes, textures, environments, shades and other components of the visual world unfold in front us. This world not only brings us closer to the external world but it comes impregnated with wonderful colors. Despite the undeniable delight that the sight provides to man, the color is so varied and complex that it can be studied from many angles, all of them interesting. For example, it can be addressed from different perspectives like physics, anthropology, psychology, aesthetics, arts, symbols, crafts, culture, production of dyes and paints, perception, restoration, marketing, publicity, etc. The color is a subject so vast that anyone studying or working on one of these approaches will not exhaust the subject. The AMEXINC, A.C. (Mexican Association of Color Researchers) was founded in order to promote and spread the study of color. It is a nonprofit civil association that, according to its Constitutional Act, aims to bring together professionals of diverse disciplines related with color in order to disseminate essays and researches, to promote the exchange of experiences, to organize courses, to realize publications, and to do, in short, everything related to the culture of color across the country. As we are aware that Mexico has an enormous capital in chromatic culture, one of the purposes of the AMEXINC is to organize meetings within the country in order to know of the works in this area. Until now, the AMEXINC has organized two national meetings: one in 2009 and other in By October, 2014, the Association plans not only celebrate the Third Mexican Color Meeting but it has the privilege and responsibility to carry out, for the first time in Mexico, the Interim Meeting of the International Color Association (AIC). Both will be held in the same venue and dates in Oaxaca. A large audience of color specialists is expected, not only from Mexico but from the five continents. This document was prepared in order to release relevant aspects of the AMEXINC and its purposes in the subject of color. Inside these pages, our partners and friends will find information about the beginnings and evolution of the Association; how it joined the International Color Association; how to sponsor, advertise or sell, and the guidelines to participate in the Third Mexican Color Meeting and the AIC Interim Meeting that will be held the days 21, 22, 23 and 24 of October in the historical, traditional and colorful city of Oaxaca in Mexico. For more information, you can visit our pages, which details aspects of the Congress and other subjects related to the use and application of color that most probably will be of your interest: Also, you can contact us in the amexincsocios@gmail.com Sincerely, For a culture of the chromatic experience The organizing committee 5

6 Organizing Committee Congress President: Carlos I. Aguirre Vélez Academic coordinator: Georgina Ortiz Hernández Press and Media Coordinator: Alfonso de Lucas Tron Treasury of the Congress: Horacio Castillejas Graphical design: Iris Vergara Ortiz and Elia Patricia Enríquez Rocha Electronic communication: Fausto Aguirre Diffusion in Universities: Mónica Cuvelier Logistics: Lilia Prado and Victoria Valenzuela Proceedings coordinators: Rodrigo Ramírez and Bibiana Solórzano 6

7 About us Although Mexico has a generous tradition in the study and use of color, it had no associations which bring together, promote and spread the different visions realized in the subject across the country. From these and many other needs, on May 12th, 2005, the AMEXINC, A.C. (Mexican Association of Color Researchers) was founded. It was integrated by a small but enthusiastic group of specialist in different areas of color, so that, since the beginning it had a multidisciplinary character. Two years later, in 2007, the AMEXINC became part of the International Color Association (AIC) being the only representative of this Association across the country. In its constitutional act it was clearly established as a nonprofit civil association whose aims contemplate a range of activities to encourage and promote the study of color such as: - To form a multidisciplinary community which incorporates dilettantes, scholars and general public interested in the culture of color. - To promote, recognize and spread jobs of those who work, individually or collectively, apply, and study the color in Mexico. - To train and validate the knowledge and skills through courses taught by experts and to provide advice to professionals and companies related to the subject. - To strengthen the Mexican identity through the study and use of the traditional colors and to disseminate the artistic, cultural, artisanal and folkloric manifestations of Mexico. - To participate as representative in national and international forums. In summary we can say that AMEXINC functions are encompassed in its motto For a culture of the chromatic experience. 7

8 History of the international color congresses organized by the AIC The International Color Association (AIC) comprises color associations from Argentina, Brazil, Bulgaria, Chile, China, Finland, Germany, Great Britain, Holland, Hungary, Italy, Japan, Korea, Mexico, Poland, Portugal, Slovenia, South Africa, Spain, Switzerland, Sweden, Taiwan, Thailand and United States. The AIC is an association that has global reach. Its aims focus on promoting the research of all the aspects of color, the dissemination of the knowledge obtained from these researches, and to promote its application to the solution of problems in the fields of science, art, design, and the industry in an international background. The general congress of the AIC is held every four years and it covers all the aspects of color. And in the intervening years they held thematic meetings focused in certain areas. The first general congress of the AIC was realized in 1969 in Stockholm, and the most recent will be in July, 2013 in Newcastle and it will be the twelfth. Some of the recent interim meetings were: AIC2010 in Buenos Aires, AIC2011 in Zurich, and AIC2012 in Taipei. After the general congress in 2013 a new cycle of interim meetings will begin with the AIC2014 in Oaxaca, Mexico. The congresses provide a unique forum for researchers, academicians, architects, artists, industrials, engineers, designers, illumination experts and business leaders with whom they can share ideas, interact and learn the state of art of various fields. 8

9 3rd Mexican color meeting, Oaxaca, 2014 The constitutional act of the AMEXINC specifies that one of the aims of the AMEXINC is to disseminate and promote a culture of color, sharing information and experiences in multiple disciplines about the subject. In order to comply with this statutes, the AMEXINC organizes national meetings every three years. On this basis, and taking in account the date of its foundation, the AMEXINC has held two events so far: - The first Mexican Color Meeting was held on September, 2009 in the Antiguo Palacio de Medicina, UNAM, in downtown in México City, and - The second Mexican Color Meeting held in October, 2012 in the facilities of the Tecnológico de Monterrey, Mexico City campus. For this one occasion, the third Mexican Color Meeting is incorporated to the International Color Congress what give the event a national and international character. 9

10 AIC Interim meeting, 2014 At the request of the AMEXINC, on July 4th, 2011, the president of the International Color Association, Mrs. Berit Bergström, send a letter giving the endorsement to celebrate the AIC Interim Meeting in Oaxaca. This confirmation made to AMEXINC the responsible of planning and organizing all the aspects of the meeting under the guidelines established by the AIC. Based on the multidisciplinary character of the study of color, the aim of the congress was established as: To promote the rapprochement of companies and professionals of the related areas in order to share experiences, exchange products, present results of researches, strengthen links, and show technological innovations, among others. With this purpose, the culture in color was chosen as the subject, taking into account that the culture is present in every intellectual manifestation in time and space. In this way, all the aspects of color were encompassed what makes sense with the motto of the meeting: Color, culture and identity: past, present and future which open the door to all kind of manifestations of the study and use of color encompassed on the following topics: ART AND DESIGN: Plastic arts, graphic design, industrial design, fashion and trends, architecture, interior design, packaging, photography, advertising, image and personality and cosmetology. HISTORY AND FOLKLORE: Anthropology, archaeology, textile design, popular arts, color and identity, crafts, global culture, local cultures and restoration. HUMAN DISCIPLINES: Psychology, perception, sociology, psychophysics, anthropology and ethnography. SEMIOTICS AND TEACHING: Meaning of the colors, new technologies for the teaching, advertising and communication. TECHNOLOGY AND COLOR INDUSTRY: dyes, food engineering, computing, measuring instruments, art materials and production of natural and artificial pigments. SCIENCE AND COLOR: Physics, optics, chemistry, neurology, illumination, medicine and chromotherapy. 10

11 Important dates for the Congress Reception of abstracts: August 1st, 2013 January 31st, 2014 Abstracts evaluation: February 1st, 2014 April 30th, 2014 Consignment of abstracts acceptances: May 1st, 2014 May 15th, 2014 Reception of full papers: May 1st, 2014 November 31st, 2014 Registration: Early payment fee: May 16th, 2014 July 31st, 2014 Registration: Normal payment fee: August 1st, 2014 September 30th, 2014 Publication of the final program: October 2014 Workshops of the 3rd Mexican Color Meeting: October 21st, 2014 AIC2014 3rd Mexican Color Meeting: October 22-24,

12 Modalities of participation The papers will be presented in three modalities: oral presentations, posters (infographics) and remote. The participant will choose their preference but the Academic Committee will determine if an oral presentation might whether be a poster presentation. This should not be considered detrimental to the quality of the paper as this opinion may be due to the times available for the oral presentations. Oral presentations PowerPoint presentations must be in English although the presentation must be in English, French, German or Spanish. The jobs will be grouped in related or similar themes so the participant will integrate with a group of academics working in the same specialty area. The exposition will start on time so the early presence of the authors is required. The individual expositions will have 15 to 20 minutes while the roundtables shall not exceed the time established in the program. Every roundtable will have a responsible that will be in charge of moderating times, make comments, conduct question sessions and deliver the certificate of participation. The expositors who want to make a PowerPoint presentation must provide the file fifteen minutes before the beginning of the roundtable. The equipment for the presentations (computers and projectors) will be provided by the venue, however, the participants who want to use their own computers can do it, but if they are MAC they should bring their adaptors. 12

13 Poster presentations (Infographics) The posters should be properly printed in accordance with the specifications outlined in this document. At the beginning of the meeting they must be delivered in the table that will be installed for that purpose. The designated staff will put them into place. The program will have allocated time for visitors to attend the poster area, hence it is convenient the presence of the authors for an exchange of opinions. By an additional fee of 100 USD, the interested parties may request a poster printed in the best quality. To this end, they must send a note requesting the service, the file in PDF format and the bank deposit voucher scanned. If you want an invoice you must add 16% of VAT. Remote presentations The remote presentations will be only of magisterial lectures. There will not be space for other oral presentations. The persons, companies, educational institutions, academic or other type of associations wishing to receive the live broadcast or rebroadcast may request it for an additional fee which will be released in due course. The election of the lectures will be based on the program to specify the name of the presentation, lecturer, date and hour. The transmission will be subjected to the conditions of the network for sending and receiving the signal. 13

14 Specifications for abstract submission The abstracts can be in Spanish or English, the official languages. If the paper is written in Spanish, the same text in English must be added. When the paper is in English it is not necessary to include it in Spanish. The abstracts of the magisterial, oral and poster presentations must be included in the speakers registration found in the pages of this document and must conform to the following specifications to be included in the congress proceedings: All texts must be in Word format with Arial font, justified and 1.5 line spacing Title of the work: 14, bold, centered and uppercase. Leave a space of 14 points Name(s) of the participant(s): Surname and name of every author in one line. Arial 11, left alignment, space The collective works must start with the name of the project coordinator. If everyone has the same hierarchy they must be written in alphabetical order s: Arial 11, left alignment Institutions or companies: Arial 11, left alignment Abstract: Arial 11, bold, lowercase, left alignment, space. Body of the abstract: Inside a justified box with an extension of 250 words, single spacing, without references, figures, indentation or spaces between paragraphs. It must be clear and it must address the relevant aspects of the work, with the objectives and contributions it offered in the study or use of color. Key words (title): bold, space. Key words: Arial 11, normal, lowercase. Words that identify the subject field; not more than seven, separated by comas. Note: The texts must not have frames or being in PDF or other format than the specified. 14

15 Poster presentation According to the national and international character of the congress, the posters realized in Spanish must have the corresponding text in English too; the posters in English not necessarily must include the text in Spanish. The abstracts of the posters must be submitted via during the speakers registration along with the requested data. The posters must conform to the following guidelines: The texts must be in Word format, with Arial and justified, at least in two columns to make it readable. The font size will be determined by the authors according to the quantity of text and images. The presentations must have the following data: Title: in bold, uppercase and centered. Name(s) of the participant(s): Last name and name of every author in one line. Arial, left alignment. The collective works must begin with the name of the coordinator of the project. If everyone has the same hierarchy they must be written in alphabetical order s: Arial, left alignment, space. Institutions or companies: Arial, left alignment, space. Country of origin: Arial, left alignment, space. Abstract: Arial, bold, left, space. Abstract body: Arial, justified, with key words. As for the content, the text must include an introduction, objectives, relevant aspects of the subject, contributions and conclusions. The bibliography includes only references cited on the text in accordance to the format established by the APA. The opening day, the authors must submit their posters properly printed and measuring approximately 90 cm x 120 cm. The poster will remain in its place during all the congress; when it finish, the author or responsible will remove it. The Organizing Committee will not be responsible for the material that remains after the event. 15

16 Workshops The workshops are academic activities realized one or two days before the congress. They are theoretical and practical courses in English or Spanish where the specialists in the study or use of the color share their knowledge in a program previously approved by the academic committee and which clearly established the objectives, subject, activities and documentary support. Since the workshops are activities conducted before the congress inauguration, they are not part of it; in fact, they will be held outside the facilities of the venue in appropriate spaces that would meet the objectives of the program. For example, the textile dyeing course will be held in the Oaxacan Textile Museum. The workshops are independent and they have a separate registration process and fees that may vary according to its duration, the materials that are to be used, equipment and infrastructure. The fees and places will be specified in the program. Those interested in conducting workshops must fill a form that will be in the web page in due course with the following data: A resume specifying the area of specialty of the speaker. Workshop name Objectives Subject Bibliography Duration in hours Equipment and infrastructure needs Although the courses will be open to all the interested parties, they must be approved by the Academic Committee which will evaluate its quality. The workshops will have a maximum duration of 8 hours daily (four hours in the morning and four in the afternoon). The number of attendees may vary according to the facilities and infrastructure. The professor will receive recognition and an hourly compensation established by the Academic Committee according to the characteristics of the course. All the attendees will receive a certificate of participation. 16

17 Registration The registration for the congress will have three modalities: as participant, as attendee, and remote. Speakers registration The participation in the congress, whether with an oral or poster presentation, is subjected to a protocol subject to the following stages: Submission of the abstracts with the guidelines established by the Academic Committee, the filling of the form of the speakers registration and the content included in this document. Once received, the organizing committee will send to the interested parties a document confirming the reception of the papers. If the latter does not arrive within a maximum period of one week you must notify this to the Organizing Committee. The abstracts will be evaluated by national and international specialists in the corresponding field of study. After the evaluation, the dictum will be send by . If the paper is approved, even with observations, the participants can make their payment in U.S. dollars (USD) or Mexican pesos (MX) according to the equivalence at the moment of the payment. The voucher must be scanned and sent to the Organizing Committee; upon receipt, the participant will be duly registered. Assistants registration The assistants will have the right to attend all the academic events considered in the congress, not including the workshops. Those interested can make their payments in advance so they can have the discounts offered by the Organizing Committee. 17

18 Fees or donations The payments will vary in accordance to the modalities specified in the following table: Participant Before July 31st, 2014 After August 1st, 2014 Speaker $ USD $ USD Assistant $ USD $ USD In collective works, whether oral or poster presentation, the interested parties must add $ USD for each certificate of participation that will be given individually. We will apply a 20% discount to these fees for groups over ten people, students with student card and agreements with companies or educational institutions. AMEXINC partners will have a 30% discount. Payment of donations Donations may be made by different means taking into account that they must be made in a single installment. Bank check: Deposit money in the account in BBVA Bancomer to name Asociación Mexicana de Investigadores del Color, A.C. Electronic transfer: It can be made to the CLABE to name Asociación Mexicana de Investigadores del Color, A.C. (AMEXINC). In all cases, you must scan the voucher specifying the tax data of the company or institution to make the invoice. In the congress website the online payment will be enabled through PayPal. 18

19 Venue The venue will be the Hotel Misión de los Ángeles Oaxaca, located in Calzada Porfirio Díaz No. 102, C. P , Oaxaca, Oaxaca. It is located thirteen blocks from downtown, five minutes form the buses terminal and twenty minutes from Oaxaca National Airport Benito Juarez. The hotel is in a quiet area without access problems; it has all the amenities of a four star hotel; it has seven meeting rooms with capacities from 10 to 1,200 people and 37,000 square meters of green areas. The congress fee does not include lodging or food. Reservations will be made by the interested party in direct contact with the hotel Misión de los Ángeles or place of choice. The Organizing Committee has established agreements for discounts granted to people who make reservations before December 31st, If you want to see a virtual tour of the hotel you can visit: For further information you can call (951) Toll free You can also visit the website losangeles.com and in Facebook as Misión de los Ángeles. Offices in Mexico City are located in: Varsovia 38, second floor, office 201, Col. Juarez, Mexico, C.P D.F. Tel.:

20 Oaxaca state Oaxaca, one of the 32 states that are part of the Mexican Republic, is located southeast of Mexico City. Its capital city is Oaxaca de Juarez. The state is known for its people, crafts, manners, food, archaeological sites like Monte Alban y Mitla, touristic zones and the mosaic of its many ethnic groups. It is estimated that at least one third of the total population are speakers of indigenous languages (5% does not speak Spanish). The state groups the 53% of the indigenous language speakers in Mexico. In October it is autumn but the weather is warm or temperate. The average temperature is a maximum of 26 C (78 F) and a minimum of 13 C (56 F). Oaxaca is well communicated, the federal highway 135 leads to Puebla and then to the city of Oaxaca. Several bus lines depart from Mexico City and held constant runs to the city of Oaxaca on journeys that last about 6 hours. The airport Oaxaca-Xoxocotlan (IATA code: OAX) is approximately 7 km (4.3 miles) south of the center of the capital. 20

21 Activities Given that the purpose of the congress is to promote the rapprochement, exchange and diffusion of ideas about color, AMEXINC has planned several activities: Academic activities The axis of the congress is the exchange and diffusion of the subject of color and for this purpose the program has a wide variety of activities aimed at the exchange of knowledge, the development of technical and visual abilities related to color. The program includes magisterial conferences of national and international personalities; oral presentations; symposia; workshops; coffee talks; posters exhibition; remote conferences, and printing of the congress proceedings and articles in extensive. Social and cultural activities The social and cultural approach of the program has provided gifts for the participants, a banquet, the enjoyment of the hotel facilities, buffet meals and the presentation, by the Oaxaca State Ministry of Tourism of a Calenda and Guelaguetza, colorful festivities of Oaxaca. We have also schedule optional tours in the city of Oaxaca, Monte Alban, Mitla and the marvelous convent of Santo Domingo, among many other attractions offered by the city. As it can be seen, in our program the fun is included, so we expect that the participants not only have a wide and enriching spectrum of color but a rainbow of beautiful memories to enjoy and share. Commercial activities Facilities will be given to those wishing to advertise their services and products through the different media that AMEXINC will put at your fingertips. They will also have the opportunity to display or make sales in strategic spaces inside the congress. Hereby we specify the fees and procedures. 21

22 Guidelines for sponsorship, publicity, exhibition, and sale Although AMEXINC was created as a civil nonprofit association, its statutes authorize the attainment of resources through different means in order that it can achieve the purposes for what it was created. While the congresses are meeting points, it is a fact that they require generous financial support and moreover in this occasion in which two important events are provided: the most important national meeting event and the annual congress of the AIC that will be held in the same venue and dates. On this basis and with the idea of a shared benefit we call the public institutions and private companies to favor us with its support and preference through the different sponsorship, advertising, display and sales packages considering that your market will be directly related with your offering: the color. We ask you to read carefully the different proposals AMEXINC has designed and among whom you sure will find the one that best adapt to your budget and needs. 22

23 Sponsorship The sponsorship is an important source of financing for congresses under the principle that all parts are beneficiated. On this basis, AMEXINC has designed three wonderful packages to choose the one that best suits your budget and needs. Platinum sponsors The platinum level is the highest package. The platinum sponsors obtain all the benefits of the congress: diffusion of their logo through different media; three square meters for display and sales; a full color whole page of advertising in the congress printed program, three complimentary passes for the congress and two for the banquet. Silver sponsors Is the middle level, it includes the diffusion of the logo through different media; two square meters for display and sales, black & white half page of advertising in the congress printed program and two complimentary passes for the congress. Bronze sponsors Is the lowest level of sponsorship; it includes the diffusion of the logo through different media; two square meters for display and sale and two complimentary passes for the congress. 23

24 Contact For further and updated details and information on the event visit our websites: and in the social networks Facebook/AMEXINC Or through the For a culture of the chromatic experience Mexico, D.F. May 15th, 2013 Yours sincerely The Organizing Committee of the 3rd Mexican Color Meeting and International Color Congress, Oaxaca,