AGRI-HUB INDONESIA ANNUAL REPORT 2013 AGRI-PROFOCUS PARTNERSHIP. April 2014

Transcription

1 AGRI-HUB INDONESIA ANNUAL REPORT 2013 AGRI-PROFOCUS PARTNERSHIP April

2 Colophon: Report compiled by: Lisette van Benthum Heny Soelistyowati Contact Information Agri-Hub Indonesia Heny Soelistyowati Agri-Hub coordinator Visiting address HIVOS Jl. Kemang Selatan XII No 1 South Jakarta Indonesia T: M: E: hsoelistyowati.agrihub@gmail.com S: heny.soelistyowati-1 Website Agri-ProFocus Netherlands Lisette van Benthum Agri-ProFocus network facilitator Visiting address Agri-ProFocus Jansbuitensingel AA Arnhem The Netherlands T: M: E: Lvanbenthum@agri-profocus.nl S: lisette.van.benthum Website 2

3 CONTENT 1. Executive Summary Overview Sharing Knowledge and Co-Creation Results Coordination and Financial Management Analysis Annex 1 - Financial Statements Annex 2 Case reporting Market Uptake Annex 3 Indonesia online platform analysis

4 1. Executive Summary This annual report 2013 summarizes the results of Agri-Hub Indonesia, the multi-actor platform that Agri-ProFocus co-created in By the end of 2013, Agri-Hub registered 118 professionals from Indonesian, Dutch or international origin; they represent farmer organisations and private, public and civil sectors. A 1-page fact sheet on Agri-Hub Indonesia is found on Agri-ProFocus, as a multi-sided network, seeks to create value by enabling and improving interactions between stakeholders working in promoting farmer entrepreneurship. Our method can be summarised in four words: Sharing knowledge and co-creation. This report follows the priorities as set in our annual plan. For our results we focus at two levels. Our output, or market triggers, as we like to call them. And the resulting market uptake, more commonly known as outcomes. The graph below shows how we work: In 2013 the Agri-Hub Indonesia has come into being. A core group of members (notably HIVOS, CORDAID and ICCO) took the initiative to explore the relevance and possibilities for setting up an Agri-Hub in Indonesia. An inception mission in the first quarter of 2013 provided the first background and support for the idea for developing such a network. Angelica Senders of Fair & Sustainable Advisory Services and Miranda, Programme Officer of the Green Entrepreneurship Program of HIVOS, interviewed representatives of around 25 organisations (INGOs, Indonesian NGOs, and government agencies) during the inception mission to test the water for an Indonesian Agri-Hub. Issues discussed included: what are trends in Indonesian agriculture; what are the cross-cutting issues and bottlenecks that hinder or encourage farmer entrepreneurship; and is there enough common ground for network development? The international organisations and their Indonesian partners visited are active in a large variety of sub sectors (ranging from palm oil to palm sugar and from fishery to pigs). They focus on different geographical areas; together they cover the whole Indonesia archipelago. There are many commonalities in their way of working. They all focus on small holder agriculture (incl. fishery and forestry). Support to farmer entrepreneurship is key in their way of working. A value chain approach is commonly applied. Cooperation between farmers and the private sector is a strategy widely accepted, but also experienced as a challenge; how to ensure real win-wins from business deals is the issue. 4

5 From the inception mission (interviews and analysis of member activities) it became clear that there is potential for an Agri-Hub Indonesia. Dutch Agri-ProFocus members in Indonesia and their partners welcome the Agri-Hub concept. All respondents agree that the Agri-Hub should be explicitly inclusive (include organisations from Indonesian, Dutch and other origin). HIVOS ROSEA committed to hosting the network and provides coordination facilities. From 2-4 October, Agri-ProFocus Indonesia saw its life launch at the Salak Hotel in Bogor. Over 60 participants from farmer organisations, NGOs, the private sector, government and knowledge institutes joined to set the network s agenda, which is to promote farmer entrepreneurship in Indonesia and thus to contribute to food security in the country. A joint action agenda was developed by the members and provides a set of concrete deliverables that are to add value to the work of various stakeholders. In 2014 the Agri-Hub Indonesia will further build upon the energy created under the Agri-Hub members in the past months and will focus on the plans as developed by the members in October During the network launch, the participants agreed on a number of Core Values of the Network : Willingness to share Innovative Open-minded Transparent Accountable Integrity Commitment Collaborative Inclusive Respect 5

6 2. Overview The Agri-Hub was launched in October 2013 with a multi stakeholder workshop which was well attended by a diversity of actors as shown in the chart below. A total number of 64 actors attended the workshop. Attendance Agri-Hub Indonesia Launch 16% 6% Participants from Farmers Organisations 27% Participants from Companies 39% 12% Participants from Government When analysing the participants of the multi stakeholder workshop in October, we can conclude the following: Most organisations/ participants work based in Java, only very few work in Papua, several work in Sulawesi, Kalimantan and Sumatra. Most human resources located in Java. There are a lot of capacity building activities yet limited business connections. This probably due to a business sector under representation in this workshop. The common commodities: cocoa, coffee, rice, oil palm, horticulture. From a number of themes pitched, the members jointly selected the themes which should be picked up as a priority in Agri-Hub Innovation Communities: Access to Finance (members, new members) Youth and Agriculture (leader, members, attract new members through personal meeting face to face) BDS (leader, member) Market Access (leader, members) Other valuable ideas brought in by the members, which should be explored in the future are: 1) the creation of regional hubs with regional volunteers. It was agreed that the creation and start-up of such regional hubs will have to grow organically. 2) Also ideas were shared which could attract more new members and specifically private sector members. Ideas such as short meetings, word of mouth by members and intermediate B2B meetings should be taking place in Java/Jakarta. 3) Link existing networks to the Agri-Hub, especially those networks which have an outreach in the provinces. Heny Soelistyowati, Country Coordinator Agri-ProFocus Indonesia: Agri-Hub Indonesia just started last year, in October We now have 118 members. They are from the private sector, international and national NGOs, producer organisations, research institutes and certification bodies. We are now focusing on five sectors: rice, cacao, coffee, horticulture and coconut sugar. We are now actually looking for more private sector parties to be members of our Agri-Hub, so there is a better balance and combination of all the members. 6

7 3. Sharing Knowledge and Co-Creation Results Agri-ProFocus distinguishes between four result areas in terms of what it delivers directly to and through its membership. Coordination and network development Business and partnership brokering Innovation communities Platform for debate and learning 3.1 Network Development As a result of the energy created during the launch the online network of the Agri-Hub grew to from 65 online members to 118 online members. The membership of the online platform of professionals grew from 0 to 65 online members during the inception phase (till October 2013). Between the launch (Oct. 2013) and 31 December 2013 the online platform grew from 65 to 118 members. Of the 118 online members 44 are female and 74 are male. For an analyses of the type of members, see the table composition professionals Composition Professionals The category Private enterprise consists of local agri-businesses, producer organisations, consultant and MFIs. 30 The use of the online platform by the platform members is still a challenge for the 20 Agri-Hub. A challenge in terms of the frequency and type of use. The use of such 0 an online member platform is not yet very common in Indonesia if one compares it to the common use of social media like Twitter and Facebook. By offering more content on the platform tailored to the needs of (groups of) members and by stimulating interaction between online members on the platform, we hope to stimulate the frequent use of the online platform as a dedicated / focussed form of professional media. 3.2 Brokering Business and Partnerships Together with members, the Agri-Hub organises a regular calendar for Business to Business (B2B) events. The first B2B event took place on Java in October In 2014 these events will be extended to other parts of Indonesia. As decided with the members during the launch in October, brokering contacts and partnerships will initially but not exclusively - focus on horticulture, rice, cocoa, coffee, dairy and palm sugar sectors. The time-frame between the launch of the Agri-Hub in October 2013 and the end of the year 2013 was simply too short to organise any other B2B and brokering activities other than the brokering which occurred during the multi stakeholder workshop in October. 7

8 3.3 Innovation Communities During the launch of the Agri-Hub the members flagged four areas to focus on as a first joint agenda. Around each topic, a coalition has been formed to drive specific action plans. These four so-called Innovation Communities are the following: Youth in Farming - improving the image of farming as a viable and cool business for young Indonesians Led by API and Oxfam Novib. The following participants subscribed to be part of the Agri-ProFocus Indonesia Youth in Farming innovation community. Community leader Community members Oxfam API Intan (KAIL) Nelia (EFP) Fardiah (KKI Javara) Louke (MDF Asia) Dini (Oxfam) Chris (YSC) Aufa (LPPSLH) Fritz (Ron s farm) Adit (FIELD) Hari (EWSIEWINDO) Loji (API) Toni (LSDPQT/SPPQT) Four members were active and organised one meeting in 2013 to follow up the October workshop plan. The meeting resulted in the new leader for the IC and work distribution. Two start-up activities were planned: 1. Inventory of youth programs of Agri-Hub members. The IC started with this activity in 2013 with the intention to complete it in early The collected data will be used internally to connect and broker between members. 2. The Innovation Community also planned to collect and analyse data from the youth programs of the government and universities. This will be picked up in Access to Finance developing strong farmer-owned business cases to lobby with financial service providers and banks to invest in farming Led by ICCO. The following participants subscribed to be part of the Agri-ProFocus Access to Finance innovation community. Community leader Community member Augusto Camba (ICCO) Aldi (CIPTA) Joni (SPPQQT) Didiet Budi (SaranaciptaSaptapesona) Nyoman Mendra Ronald (Ron s farm) Iskandar Z (Hortichain centre) Fahmi (Banana Association) Juanita (Solidaridad) The group has not yet been active in It is planned to hold an internal meeting within ICCO as the leading actor of the group in February

9 Increasing Market Access - improving the availability and dissemination of reliable market intelligence, both domestic and international Led by CBI. The following participants subscribed to be part of the Agri-ProFocus Indonesia Market Access / Info innovation community. Community leader Community member Dika Rinakuki (CBI) Agus Setiyono (Indogreen Seed) Ekobudhi D (LesmanBoyolali) Witoro (KRKP) Rifai (API Aliansi Petani Indonesia) Sarah Sijses (UN WFP) Philippe Lyssens (LYART) JupriAnto (Petrosa) RinaAgustine (Aid Environment) Jonas Dallinger (Aid Environment) Ronald (Ron s farm organic) Indro (AOI) Adit (FIELD) There are 2 active members (CBI and UNWFP). Together they have developed a form to be filled by the members in order to build up a data base on the members experiences and current activities regarding accessing market information. Three activities were planned for the start-up of the Innovation Community Market Access: 1. Mapping reliable market information among the Agri-Hub members, related ministries and institutions such as the chamber of commerce, etc. Mapping activities were started in 2013 and to be completed in early Mapping of existing Market Access activities by Agri-Hub members. This mapping activity also started in The questionnaires developed for the mapping exercise 1 and 2, turned-out to be too detailed and complicated and therefore little response was received by the IC. This while the questionnaires used by the IC youth & farming, which were much simpler and clearer, worked very well. The challenge now is to develop simplified questionnaires for the IC Market Access. 3. Conduct market research for product that was not included in the initial mapping source. This last activity could not yet be executed in 2013, due to the fact that the mapping activities 1 and 2 could not yet be completed in Sustainable business development models and services consolidate and learn from best practice Led by East-West Seed. The following participants subscribed to be part of the Agri-ProFocus Sustainable BDS innovation community. Community leader Community member HariyadiSetiawan (East West Seed) Novianto (FDI) IndroSurono (AOI) Didiet Budi S (Saranacipta Saptapesona) Sanny (CAPASUNPAD) Adit (FIELD) Witoro (KRKP) The concrete start-up activity planned was the mapping of existing models in 5 commodities. The IC leader which was appointed in 2013 indicated that he was not able to invest sufficient time in the task of IC leader. The Agri-Hub is currently looking for a 9

10 new IC leader. No activities under this IC were undertaken in 2013, due to this time constraint. Overarching observations regarding the Innovation Communities If we look at the difference in dynamics between the different Innovation Communities we see that the IC Youth & Farming is the most dynamic community. We think that this is caused by the fact that the members of the IC Youth & Farming already know each other and are similar organisations. Therefore they communicate easily and find commonalities more easily. Some of the other innovation Communities did not show those dynamics, which in some cases is also caused by members who apply for an IC role but do not follow-up (timely) on the responsibilities of such a role. 3.4 Platform for Learning and Debate The Agri-Hub will flourish when it makes the work of its members easier. There is a need for practical experience sharing. The members expectations of the Agri-Hub as well as their ideas of joint activities with the Agri-Hub were discussed and the following pointers were noted and should be taken into account while starting-up the Agri-Hub: A challenge for the Agri-Hub and its members is that Indonesia is being intruded by extractive industries; in the future it will decrease the land and disturb the farmers. We need to strengthen information dissemination for agriculture. The following innovative ideas were mentioned: Having mobile information centre (boats, cars, etc.) Radio communication Visual documentation, because farmers have limited capacity to read, with visuals it will be more interesting 30 Use the entertainment channel, e.g. use wajang to deliver messages 25 As for Learning & Debate activities which took place through the online platform of the Agri-Hub Indonesia, we see that even in this short start-up period of October to December 28 news items were placed, 12 forum discussions were started and 6 events were posted on the online platform. See table On-line activities. The number of page views was between October and December The number of unique visitors was 653 in Online activities News Forum Events 2013 For a full analysis of online activities, please see Annex Appreciation of services Early 2014 an appreciation survey was held among the Agri-ProFocus members and the Agri-Hub members & partners worldwide. The survey included possibilities to analyse the appreciation of Agri-ProFocus as a whole as well as the appreciation of each Agri-Hub. In this paragraph we present the survey results regarding the Agri-Hub Indonesia while the overall results of the survey can be found in the general Agri-ProFocus year report

11 General Appreciation of Agri- ProFocus A total of 14 members of the Agri- Hub Indonesia responded to the survey questions regarding the general appreciation of the Agri- ProFocus network. The results are shown in the figure on the right Agri-Hub Indonesia: what is your general appreciation of the Agri- ProFocus network?. 40% 35% 30% 25% 20% 15% 10% 5% 0% Agri-hub Indonesia What is your general appreciation of the Agri-ProFocus network? Is increasingly relevant for my work Creates visible synergies among the actors Is a sustainable approach for the agricultural sector Of 14 members 50% (7) indicate that the network is increasingly relevant for their work (good & satisfactory), while 29% (4) rate Good Satisfactory Average Poor N/A their general appreciation as average. While 1 person indicates his/her general appreciation as poor and 2 people reply the question with not-applicable. 60% 50% 40% 30% 20% 10% 0% Overall What is your general appreciation of the Agri-ProFocus network? Is increasingly relevant for my work Creates visible synergies among the actors Is a sustainable approach for the agricultural sector Good Satisfactory Average Poor N/A World-wide the appreciation of relevancy of the Agri-ProFocus network to the members work is appreciated much higher (see figure on the left: Overall: What is your general appreciation of the Agri-ProFocus network? ); good and satisfactory 77% (457 people). This can be explained by the start-up phase of the Agri-Hub Indonesia. The Agri-Hub only functioned for 3 months in 2013 and coped with change in staff in late Therefore the Agri-Hub has not yet been able to show its potential within the Agri-Hub Indonesia community. We see the same difference between the world-wide results and the Agri-Hub Indonesia result for the other two questions in both figures. For instance the creation of visible synergies among actors in Indonesia is rated as poor by 3 members (21%) and good/satisfactory by 28% (4 members), while it is rated as good/satisfactory by 76% (438 members) in survey world-wide. It is clear that Agri-ProFocus has not yet been able to show its full potential to the members of the Agri-Hub Indonesia. Direct benefits table 17 members of the Agri-Hub Indonesia responded to the questions regarding which benefits the activities of Agri-ProFocus brought them. As we can conclude from the result of the survey (see figure on next page: Agri-Hub Indonesia; Participation in APF activities provides ) the most appreciated benefits include a) accessed new information, b) deepened my knowledge and understanding and c) introduction to new potential business partners. This while the category others was not used by the respondents from Agri-Hub Indonesia. 11

12 Linkages to other members / stakeholders Opportunities for resource mobilization Jointly working on knowledge development / innovation Quality of network learning events / expert meetings Quality of business to business events and fairs Online platforms for information exchange Online platforms for business connections Opportunities for debate / dialogue Agri-hub Indonesia 0% Participation in APF activities provides: Accessed new information 18% 24% 59% Deepened my knowledge and understanding Got introduced to new potential business partners 29% Became active in an Agri-ProFocus innovation community Was able to voice my opinion 41% 35% Received feedback to improve my (companies' / organisations) work Other (please specify) If we compare these results to the responses in the world-wide survey (see corporate report), we see the same trend; the 3 categories mentioned score the highest in the world wide survey as well. Agri-ProFocus aims to provide amongst others the following benefits to its members: Linkages to other members/stakeholders, opportunities for resource mobilization, joint knowledge development and innovation, quality networking & learning events, information exchange through online platform, business connections through the online platform, and opportunities for debate & dialogue. In the survey we requested the members to rate the actual benefits for each of those categories as experienced by the as good, satisfactory, average, poor or not applicable. From the Agri-Hub Indonesia members answered this question. See the results in the figure below. Agri-hub Indonesia 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Benefits provided through the Agri-ProFocus network? Good Satisfactory Average Poor N/A As a start-up Agri-Hub it is remarkable that the online platform of the Agri-Hub Indonesia is highly appreciated. Of the 18 respondents to this item, 14 rate the benefits of exchanging information through the online platform as either good, satisfactory or average while 4 score it as poor or do not reply at all. 12

13 If we look at the rating poor we see that specifically following intended benefits are rated as poor: Opportunity for resource mobilization (3 out of 17 respondents rated poor). This is a point which will be well taken into account in 2014 and onward. Quality of B2B events and fairs (4 out of 17 rated poor). No B2B events or fairs have taken place yet in 2013 (3 months of functioning), but are planned for Online platform for business connections (3 out of 18 rated poor). Logical in the short operational period in 2013 and intended to be improved in Opportunity for dialogue and debate (3 out of 18) are rated as poor. A point which will be taken to heart in

14 4. Coordination and Financial Management 4.1 Coordination HIVOS agreed to host the Agri-Hub Indonesia at its office in Jakarta. A coordinator was hired and the hub was successfully launched in October 2013 with a multi-stake holder workshop. Unfortunately the coordinator decided to leave the Agri-Hub in November A new coordinator was found very quickly and the new coordinator, Mrs. Heny Soelistyowati, took office in December Financial Management Total resources raised from Agri-ProFocus members for the Agri-Hub Indonesia amounted to EUR and was matched by the same amount from the DGIS matching fund, leading to a total amount of EUR available for the Agri-Hub in Main contributor under the Agri-Hub members was HIVOS with a contributed amount of EUR, followed by a contribution of CORDAID amounting to EUR. The Agri-Hub Indonesia spent EUR in 2013 leading to a level of under expenditure of EUR. This balance will be carried over to Main reasons for under expenditure are: 1) The change of coordinator towards the end of the year, shortly after the launch of the hub and 2) The short period of time between the launch of the hub and the end of the financial year. The new coordinator started in December 2013 and had time frame to her disposal which was too short to realise new activities before the end of the financial year. Expenditures in 2013 amounted to EUR for coordination activities (including the inception phase) and EUR for the Multi Stakeholder Workshop and launch of the Agri-Hub. A more detailed overview can be found in Annex 1. 14

15 5. Analysis This chapter is to analyse and appreciate the results of the Agri-Hubs. Overall we evaluate on five generic evaluation criteria/questions. Relevance The agenda of the Agri-Hub was set by the members and therefore address the strategic priorities of the members. The Agri-Hub is not yet recognized as the appropriate platform for engagement and source of knowledge. Although the energy and intention was there during the dynamic launch of the Agri-Hub, no significant activities followed the between October and December Since the engagement of the new coordinator of the Agri-Hub in December 2013 we are convinced that dynamics will be re-found in early Lessons In the start-up phase dynamics which are created during an Agri-Hub event should be followed and stimulated by the Agri-Hub as soon as possible after the event in order to keep the energy within the network. Efficiency Regarding the inception phase and launch of the Agri-Hub resources have been used in an optimal way and links were made between members. The budget was under spent though, due to some IC activities starting up very slowly only towards the end of This was most probably also influenced by the change in the position of coordinator of the Agri-Hub. Lessons Monitoring and motivating role of the coordinator is not to be underestimated. Close monitoring of activity planning and budget necessary in 2014 Effectiveness Market trigger: the Agri-Hub reached it targets in terms of the inception of the Agri-Hub and defining a common agenda of all members during the Multi Stakeholder Workshop. Market Uptake: is lacking behind slightly. The IC Youth and Farming started up energetically while the other IC s lagged behind. Sustainability In 2013 the results of the Agri-Hub are not yet embedded sustainably in a lasting support system for farmer entrepreneurship. This will take shape in 2014 and included in the year plan Impact It would be too soon for the Agri-Hub Indonesia to claim such a result. The first steps have been taken in the 3 active months in 2013 and will be buolt upon in Recommendations The most important lesson of 2013 for Agri-Hub Indonesia would be that there should be continuity in coordination of the Agri-Hub and service by the Network Facilitator. As for 2014 a new team started and intends to deliver this continuity. 15

16 Another lesson learned would be to make use of energy and dynamism generated during an Agri-Hub event by following-up ideas developed as soon as possible after the event in order to create a continuous energy within the network. This timely follow-up should be stimulated by the coordinator and the Network Facilitator and taken up by the IC leaders and Agri-Hub members in general. 16

17 Annex 1 - Financial Statements Revenues in Euros Agri-ProFocus member contributions : 48,187 Agriterra 4,000 Cordaid 10,000 HIVOS 26,700 ICCO 5,000 MDF 2,487 Revenues from events 0 DGIS matching fund 48,188 Total revenues 96,375 Expenses in Euros a. Overhead 11,231 b. Network development 26,092 c. Business and partnership brokering 9,359 d. Innovation communities 9,359 e. Platform for debate and learning 3,744 Total expenses 59,785 Result 2013 operations 36,590 Balance end Balance end ,590 17

18 Annex 2 Case reporting Market Uptake Case I Support for Coffee Farmers in Indonesia Country Subject Indonesia Promotion of coffee production in South Sulawesi and Flores Type of Uptake A B C D E Farm-Firm relations Farm- Bank Innovation Services Policy Improvement Partnership and investment Type of Deal Business Partnership Meeting on Coffee Short case description SNV is supporting their partner VECO in facilitating coffee farmers in Indonesia. It covers 2 provinces: South Sulawesi and Flores. And supported by Ford Foundation, SNV plans to lead the establishment of a Coffee National Platform in Indonesia. SNV Indonesia just started its activities in Indonesia. Through the Agri-ProFocus event and online, they were able to promote their organisation and specifically their coffee program and their intention of creating a national coffee platform. The proposed national coffee platform was enthusiastically received by other stakeholders, previously not connected to the SNV coffee activities. Main parties involved Quantitative information on deal/s (number + volume) Relevance of the change Role AGRI- PROFOCUS/Agri- Hub SNV: support to VECO in facilitating coffee farmers Agri-Hub: online platform facilitation Interest for national coffee platform from 4 other stakeholders: Nestlé, Ford Foundation, Volcafé and Olam. SNV Indonesia is known and their idea on the Coffee National Platform attracts other stakeholders (Nestle, Ford Foundation, Volcafe Indonesia, Olam) and there will be a follow up seminar to discuss the idea of a platform. Network and space to promote the event through an online platform. Date Early

19 Case II Improving the quality of life of coconut sugar farmers Country Subject Indonesia Strengthening coconut farmers to improve their product, and to position themselves equally to the private sector in deciding the price of the product. Type of Uptake A B C D E Farm-Firm relations Farm- Bank Innovation Services Policy Improvement Partnership and investment Type of Deal Short case description Connecting coconut sugar farmer cooperatives with the private sector. Hivos and its local partners in 3 provinces (Banten, Yogyakarta and Central Java) have assisted about 7000 farmer households to be organised and to develop cooperatives. The project started in 2008 and currently, the farmers are no longer depending on money lenders. They have a better negotiation position regarding the sales price of their product and are informed about the general market price of their product. In the beginning of the project HIVOS had to make an effort involving private companies while at the moment private companies (national and international) come to HIVOS and the producer organisations in order to make a business connection. Main parties involved Cooperative with about 7000 households. In Central Java, the coconut farmers are the partner of LPPSLH, a local NGO supported financially by Hivos. LPPSLH is the one responsible to train the farmers on how to produce good quality coconut sugar, as well as in connecting them to a certification body (IMO certification). In Banten, the farmers are facilitated by Horti Chain Center. The plan is to expand the project to North Sulawesi or to West Sumatra in cooperation with Unilever Indonesia. Quantitative information on deal/s (number + volume) Relevance of the change Deals expected in 2014 Previously Hivos had no information on other NGOs who have similar concerns. Being a member of the Agri-Hub, they now can map the other actors having the same interest so that they could develop a better strategy to improve the quality of life of coconut sugar producers. 19

20 Role AGRI- PROFOCUS/Agri- Hub Network and connection. Through the Agri-Hub member meeting, Hivos is able to connect and meet other stakeholders having the same interest or have the potential to work together in improving the conditions for coconut sugar producers. Date 2013 Case III Connecting dairy farmers to the dairy value chain Country Subject Indonesia Promotion of dairy farming in West Java, a pilot with assistance of SNV Type of Uptake A B C D E Farm-Firm relations Farm- Bank Innovation Services Policy Improvement Partnership and investment Type of Deal Short case description Sustainable and Inclusive Dairy Development implemented by SNV Indonesia: connecting dairy farmers with the private sector SNV office is new in Indonesia. The AGRI-PROFOCUS event offered SNV an opportunity to promote itself and its dairy program and specifically to present the results of their pilot project in West Java. There are now 2 dairy cooperatives in West Java. Main parties involved Quantitative information on deal/s (number + volume) Relevance of the change Role AGRI- PROFOCUS/Agri- Hub SNV: executing of pilot dairy project in West Java Agri Hub: facilitating platform connections Two dairy cooperatives in West Java. Vetergaard Frandsen, a company producing zero fly nets for livestock, agreed to develop a partnership with SNV in assisting the dairy farmers in Indonesia. SNV and its program on dairy are known by other stakeholders in Indonesia including private companies (Nestle, Danone, Frisian Flag and Indolacto), research institutes and NGOs in Indonesia. In the future it is expected that this will lead to increased involvement of the private sector in the SNV supported dairy activities. Public exposure of SNV activities within the Agri-Hub network and space to promote the event through the Agri-Hub online platform. Date End

21 Annex 3 Indonesia online platform analysis Professionals The number of professional signed up was 120 by the end of Gender Gender % are of the professionals are women and 63% are men. This is the highest percentage of women of all Agri-Hubs. The overall average of women of all Agri-Hubs in 2013 was 24%. Women 37% Organisational representation Men 63% The graphs below show the composition of the organisations in numbers and in percentage. 38% of the professionals are working for NGOs, which is the highest representation. This percentage is also much higher than the overall average of 28% of all Agri-Hubs. 15% are working for enterprises and another 15% is working for other organisations than listed. These two are the shared second and third largest groups. The percentage of enterprises is however lower than the overall of 32% on all Agri-Hubs in 2013 and the others are slightly higher than the overall percentage of 11%. Composition Professionals Composition professionals in % % 35% 30% 25% 20% 15% 10% 5% 0%

22 Online activities Online activities News News items have been posted in the 3 months that the online platform was active. If this is a representative average and multiplied by 4 this would come to 112 news items per year. This is still below the overall average of 153 of all Agri-Hubs but higher than some of the other Agri-Hubs. Per 100 professionals, about 23 news items were posted, which is related to the short time that the Agri-Hub is online high: the overall average on all Agri-Hubs is 37 news items per 100 members in News Forum Events 2013 Forum discussions The number of forum discussions started was 12 in Even if this would be multiplied by four to get an annual indication this would be below the overall average of 79 of all Agri-Hubs. However, per 100 professionals the number of forum discussions was 10, which already coming close to the overall average of 12 forum discussions of all Agri-Hubs. Events The number of events posted was 6 in If this would be multiplied by four to get an indication per year this would be close to the overall average of32 of all Agri-Hubs. Per 100 professionals the number of events posted was 5, which also coming close to the overall average of 7 forum discussions of all Agri-Hubs and thus could be regarded as high. 25,00 20,00 15,00 10,00 5,00 0,00 Online activities per 100 professionals News Forum Events 2013 Online visits Online visits Page views The number of page views was in If this would be multiplied by four to get an indication per year this would still be low compared to the overall average of per Agri-Hub

23 Unique visitors The number of unique visitors was 653 in If this would be multiplied by four to get an indication per year this would still be low compared to the overall average of per Agri-Hub but still in line with the Agri-Hubs that are the least active ones. Visit duration The online visit duration was 5:46 minutes, which is slightly longer than the 5:06 minutes of the overall average Online visits per 100 professionals 2013 Page views per visits The number of page views per visit was This is more than the overall average of 3.76 of all Agri-Hubs. Page views per unique visitor The number of page views per unique visitor was This is more than the overall average of 6.50 of all Agri-Hubs in ,00 Page views 8,00 6,00 4,00 2, ,00 page views /visit page view /unique visitor 23