Essential Charity Fundraising Pack

Transcription

1 Essential Charity Fundraising Pack 2015

2 Essential Charity Fundraising Pack Register Now! Charity Fundraising in 2015 Travel Welcome to the 2015 Essential Charity Fundraising Guide. Each year through, thousands of charities from schools to regional charities and the largest national charities across the UK, raise thousands of pounds to help fund their projects, campaigns and running costs. We help facilitate this by turning a percentage of every penny spent online by a charity's supporters into a donation from the retailer straight to the charity or good cause. It doesn't cost the charity or the supporter a penny. This fundraising guide is an overview of all the 2015 campaigns we've created to help you turn Give as you Live into a recurring, unrestricted revenue stream. You'll see the marketing collateral that your cause will receive when you register your charity with s, posters, social posts and much more. How do I get started? Register you cause with by visiting: give.as/register or simply call

3 Case Study: Charity name: Border Collie Trust GB Charity representative name: Ben Wilkes How do you promote to your supporters? The weekly marketing resources but also ideas and material from the online toolbox Do you think similar charities would benefit from using to fundraise? Most definitely, we ve seen a gradual but continued increase of supporters using raising funds to support our work and of course at no cost to them. Essential Charity Fundraising Pack How Border Collie Trust GB is fundraising through The support provided by the weekly s, the online tool box and the overall support give any charity everything they need to make an ongoing fundraising campaign easy to administer and maximise the result. It really is fundraising made easy Ben Wilkes It s so easy to use Register Now! How The Hibbs Lupus Trust is raising money with From the very beginning it was easy to sign up; there are great marketing materials provided and the process of using give as you live is smooth and easy. The browser widget is a constant reminder and prompts supporters to choose this route when making purchases to raise funds as part of their everyday online shopping. - John Hibbs Case Study: Charity name: The Hibbs Lupus Trust Charity representative name: John Hibbs Do you use the toolkit materials provided from? Yes, I use the weekly resources marketing to inform tweets / Facebook posts. Have you used the raise when you walk or run campaign? Yes, I m currently using this in promotional material for a forthcoming walk. Would you recommend it to other charities? Yes, it fits in well with our walking event because we have online registering. We promote give as you live on our event information page and confirmation s. Case Study: Charity name: Chiltern Citizens Advice Bureau Ltd Charity representative name: Jenny Perkins How do you promote to your supporters? We will soon be using the resources to promote to our staff and advisers Do you think other CABs would benefit from using to fundraise? Yes, it s extra money for doing nothing more than registering on the website How Citizens Advice Bureaux are fundraising through Once it s been set up, is quick and easy and takes no effort to make a few pennies. We raise internally by shopping online for office supplies, equipment etc. Jenny Perkins Give as You Live is so easy to use.

4 Essential Charity Fundraising Pack Register Now! This personalised campaign includes an Introduction , a bespoke webpage, Facebook posts and an e-news insert SUPPORT US THIS YEAR JUST BY SHOPPING ONLINE MAKE A DIFFERENCE JUST BY SHOPPING ONLINE RAISE FUNDS FOR US JUST BY SHOPPING ONLINE

5 Essential Charity Fundraising Pack Give Just by Toolkit items as y ou L ive Sho ppin g On line Range of items from A5 Flyers, A6 postcards, pledge cards, banners and facebook posts Did you kn ow your walkin you can raise mon g gear ey for Just by sh online at Give as youuslivwhen you buy e opping on and withou line t it costing you a penn y extra? Give as y ou Live asyoulive Use when you shop online for your running gear and the retailer will donate to us! Don t forget you can raise more for us Just by Shopping Online.com Just by Shopping Online RAISE FUNDS FOR US JUST BY SHOPPING ONLINE Did you know... Thousands of stores will donate to us a percentage of every pound you spend online when you shop through On mobile & desktop You can now shop via the Website; by installing the desktop Shopping Bar and on the go with the new Mobile App. w Shop noe & il on mobtop desk SUPPOR T SCHO OLS JUST BY SHO PPING O NLINE for Freegle stores w your fav ill do ou of every rite cause a p nate to ercenta pound ge yo when y ou shop u spend onlin e through ww w.givea syoulive.com Stay in touch Join our 60,000+ community Step 1 Signup to Give as you on your Live desktop, tablet via the or mobile app. It s fast, simple and 100% se cure. % Step 2 don t nee ing you spend away the stuff you entage of everyth Now you can give which turns a perc fundraising platform ng a. inni extr rd-w ny awa the costing you a pen n to charity, without 0 top retailers, online into a donatio works with over 3,00 for UK charities and illion 4m ed rais has. them with you shop charity each time for Freegle. all who donate to please shop through It s that simple, so On mo The ret ailer wi ll dona a perce te ntage of the purchas e value to your favourite cause. The be st thing is, it wo cost yo n t u a penn y extra. bile & d Give as esktop You can no desktop w shop via th e Websi Shoppi te; by in ng Bar new M stalling and on obile Ap the the go p. with the you Liv Stay in Join ou touch r 60,000 + Give e as you Sign up to Freegle Unwanted itemnted item you have, 1 No matter what unwa or even le glazing, a shed be it a sofa, doub ily take eone would happ a pile of slabs, som use. good to it put it off your hands and freegle it h it get Freegle and watc List the product on fill and ll save it from land snapped up. You day! make someone s 2 replacement rch Freegle for a t forget a replacement, don If you re looking for l be Freegle group you l to search your local find. l s you l amazed what gem Live com 6 munity as you Live Sign up for Givecan t find on Freegle, you For all the things Live. Head to there s Give as you and Get Started. e as you Live Shop through Givto install ns Follow the instructio Freegle to raise money for and you ll be able online, for free. shop you time y ever Freegle for free Raise money forthrou gh, Every time you shop a percentage of your Freegle will recieve to you. purchase - at no cost Give a le we ve join sy ed forc es with the Co ou Live to h nsume e r Cycle lp you comp Now yo. lete u ca n give and bu away th y the st e stuff uff you you do the aw do thro n t need ard-win ugh Giv ning fu turns a e as yo ndraisin percen u Live g platfo tage of into a do rm whi ev erything nation ch to char you sp penny ity, with end on extra. line out cost ing you a Give as you Li ve charities has rais an ed 4 m all which d works with illion fo r UK over 3, donate 000 top to char them. It retailers ity each s that, time yo simple. u shop with now!! Here s how it works Here s Unwanted old sofa d old so fa 6 2 freeg le Buy your new sofa through Search for another sofa on Freegle 3 Buy yo ur sofa thr new Give as ough you Liv e 4 Can t fin Head to d one? Give as you 4 p Don t forget ever can su y purcha pport Fr se you eegle extra. make on withou So plea t costin line se, sign for Free g you a up to G gle toda penny ive as y. you Li ve Freegle Every purchase helps y more. nn without costing a pe Freegle. Search for another on Freegsofa le Live Sign u Can t find one? Live Head to Give as you for works! 1 The ret ail donates er percenta a of the sa ge to Freeg le le 2 freegle it 6 how it Unwante 1 The retailer donates a percentage of the sale to Freegle Sea Step 3 Shop for millions of at over 3,000 top products retailers on including line John Le Amazon wis, eb, ay, Expe and mo dia re. Give it a Give a way then s you L for Free ive gle At Fre eg joined forces with At Freegle we ve. cle Consumer Cy e as you Live to complete the f you do through Giv d and buy the stuf Did you know... Thousa nds of Register Now! Bespoke PTA Ad campaigns Give a s you L Shop wit ive for Give a h your s you Li favourite stores 2013 Freegle all righ Disclaim ts rese er, Safe ved ty and Freegle Privacy is registe red as a charity with HM ve JUST and the RC (ref. y'll dona BY SHOP te to Fre XT3286 5) freegle egle At PING ON no extra LINE cost to you. it

6 Essential Charity Fundraising Pack Register Now! Travel 2015 Holidays, flights and travel are one of the simplest, quickest ways for you to secure large donations from a single purchase, so by promoting travel you could double your donation total for when getting away this summer when getting away this winter GETAWAYIN 2015 Raise funds for us w you travel this Sum at givea Raise funds for us when you travel this Winter at giveasyoulive.com when you get away this Summer GET AWAY IN 2015 when getting away in 2015 Travel themed support messages GET AWAY IN 2014 when you travel in 2015 when you travel in 2015 Getting away this year? Did you know you can raise money for us when you book your travel - and without it costing you a penny extra? GET AWAY IN 2015

7 Seasonal Marketing Mini campaigns A suite of mini seasonal campaigns will be available in your marketing toolkits and sent weekly within your marketing resources . These s enable you to encourage your supporters to shop through for you on key shopping dates. Get Fit in 2015 Valentine s Day Mother s Day Easter Travel Utilities Father s Day School s Out Summer Garden Halloween/Bonfire Night Christmas Register Now! er s/register Now! Liv

8 Essential Charity Fundraising Pack Register Now! 2015 Campaign Calendars It s one thing having all this lovely marketing collateral, but it s another knowing when to use it. So, we ve put together these helpful marketing calendars to help you make the most of your campaigns. You ll receive the 12 month overview calendar with the delivery of your campaigns, with the detailed calendars sent every month for the following month s suggested marketing activities

9 We hope you like what you ve seen. We hope you like what you ve seen. These marketing campaigns have been designed to engage your supporters, regardless of their online shopping habits or the channels through which you communicate with them. We are confident that they will increase both your shopper numbers and the amount you raise in donations through. You can request the marketing campaigns at any time and please watch out for the weekly resources an sent every Monday as this contains additional marketing content for you. To register your charity please visit give.as/register or call a member of our charity team on to discuss your marketing campaigns. giveasyoulive.com 2014 Everyclick Ltd. All rights reserved