FROM COLLEGE TO CORPORATE

Transcription

1 FROM COLLEGE TO CORPORATE The Pennsylvania State University CHAPTER PLAN PSMA AMA SMEAL

2 TABLE OF CONTENTS 1 Situational Analysis Strengths & Weaknesses 2 Professional Development 4 Philanthropy Community Service 5 6 Productivity Fundraising Membership 7 Promotions Communications 8 Chapter Operations 9 Calendar of Events 10 Budget Chapter Plan

3 Situational Analysis AVE PSMA at a Glance: The Pennsylvania State Marketing Association (PSMA) is one of the largest student led organizations at Penn State, consisting of 391 associates. In the school year, the transformation of restructuring the student organization into a professional business model will be continued by developing and instituting a new business structure to improve inefficiencies. Utilizing PSMA s "Four P's": Professionalism, Philanthropy, Productivity and Promotion; the organization hopes to provide the skills necessary for each of our associates to become successful in today s diverse marketing world during a period of economic uncertainty. Our Mission: To engage associates with Professional, Philanthropic, Productive and Promotional opportunities in the field of marketing, while maintaining a strong focus on the most important "P," People PSMA Theme: The organizational theme implemented for the calendar school year is From College to Corporate. This theme is effective because it highlights the new structure, emphasizing the importance of gaining marketing and professional experience in college before transitioning into Corporate America. Penn State at a Glance: The Pennsylvania State University consists of 35,000 undergraduate students, 5,000 of who are currently pursuing a degree through the Smeal College of Business, one of the ten largest business schools in the United States. Of the undergraduate students seeking a business degree, 11% make up the marketing major. US News and World Report recently ranked Smeal s undergraduate marketing program, as 16th in the nation. The Smeal College of Business is located within 250 miles of the major urban centers of the Mid Atlantic Region (New York City, Philadelphia, Pittsburgh, and Washington, STRENGTHS: Corporate Connections: Committed corporate partners who invest a great deal of resources and recruit heavily from PSMA Professional Recruiting Events: Ample opportunities to network with corporations Organizational Culture: Collaborative and pleasant culture that promotes organizational synergy Membership Base: 391 associates to develop as leaders by helping plan events/projects and contributing to PSMA s financial health Academic diversity of our Associates: Variety of majors involved which can provide many insights and ideas for our organization Brand Image: Recognized organization with great brand awareness throughout Penn State Faculty and Alumni: Strong relationships with these stakeholders that provides a great resource for the organization Cohesive Executive Board: 19 dedicated leaders help to effectively run the organization WEAKNESSES: Location: Lack of major corporations in immediate surrounding area Corporate Partnerships: While existing partnerships attribute to the strengths, there is not a representation of diverse industries AMA Sponsored Events: Lack of participation in competitions and other AMA events Leadership Opportunities: Difficulties finding enough leadership opportunities to provide to the large number of associates outside of the executive board Community Service: Lack of applied marketing skills to past community service events Sales Experience: Insufficient use of sales techniques applied to fundraising efforts Managing Finances: Not adequately prepared to record and organize high volume of transactions Large Size: Inhibits some associates from becoming active and contributes to his/her lack of motivation Communication: Outdated and ineffective website contributing to the difficulty communicating to PSMA stakeholders Chapter Plan

4 PROFESSIONAL DEVELOPMENT DR The Professional Development pillar prepares PSMA Associates for the corporate world by easing his/her transition through various avenues of personal and professional growth. Professional development stresses the importance of building successful and meaningful relationships within Smeal and the corporate environment. The department prepares students for the corporate world by offering career fairs, etiquette dinners, resume workshops, networking sessions, and other personal enhancement activities. These professional development events aid students in understanding the necessary qualities to become successful in the corporate environment, thus simplifying the move from College to Corporate. Objective: 75% of associates participate in at least 10 events specifically designed to develop themselves professionally Implement a Professional Development credit which can be earned by attending events hosted by our Professional Event Planning division or any PSMA event that furthers the understanding of the professional environments Make 1 Professional Development credit a requirement to be an active associate of PSMA, in order to motivate people to attend events Objective: Coordinate a Marketing Career Fair with over 10 companies for the fall and spring semesters to offer internships, co ops, and full time opportunities Research the current marketing student body to determine companies of interest and expectations for the job search Utilize Smeal College contacts along with contacts through PSMA and alumni to create an invitation database Create invitations and registration forms to send to companies Handle all Career Fair logistics prior to and day of the event Make use of evaluations from companies and students to improve the Career Fair for future semesters Objective: Institute 2 College to Corporate Prep Weeks prior to Career Fair Week at the University to prepare and assist our associates and other marketing students for Career Fair Week in the fall and spring semesters Plan a series of workshops to work on resume building and interview skills in collaboration with Career and Corporate Services Research and survey current companies recruiting at Penn State and provide information sessions for students to learn basic job information about each company Promote College to Corporate Prep Week each semester using classroom promotions, e mail campaigns and other various outlets in the Business Building and Career & Corporate Services Objective: Offer 2 unique opportunities for associates to explore various avenues of business outside of the classroom Identify interest in specific companies through surveys Reach out to corporate partners and alumni for opportunities to tour companies of interest Network with current students who have held past internships to build future corporate relationships Organize travel arrangements for associates to visit two corporate headquarters Chapter Plan

5 PROFESSIONAL DEVELOPMENT DR Objective: Conduct weekly interactive division meetings, focusing on 8 selected areas within marketing: retail, entertainment, professional event planning, sports, research, advertising, non profit and fundraising/sales. Identify and select promising future leaders of PSMA to provide the necessary training and support to develop his/her leadership skills Collaborate on real world projects and situations to provide relevant marketing experience Offer varied opportunities to associates in order to cultivate leadership skills Objective: Make 5 opportunities available this year outside the College to Corporate Prep Week for associates to learn how to better market themselves and prepare for future job searches Hold 1 PSMA on your Resume workshop a semester to inform associates how to accurately portray and communicate their involvement with PSMA Plan 1 interview workshop with company representatives and 1 How to Network event each semester Coordinate an etiquette dinner each semester with company representatives to educate associates about proper behavior in professional dining situations Organize 2 Avenues of Marketing presentations, which highlight different segments of the marketing industry Objective: Provide students with advice and insight on the corporate environment through presentations from at least 8 different corporate speakers each semester Network with faculty and alumni to expand current corporate contacts Strengthen current relationships with corporate contacts, leading to internship/job placement for PSMA Associates Promote current PSMA Associates strengths to companies in order to increase awareness of PSMA and the benefits of building relationships with university organizations Objective: Offer 2 conferences with at least 2 corporate speakers to inform associates on the various aspects of marketing and to provide interactive networking opportunities with companies Secure professionals to speak on issues that are of concern to our associates Include a case study led by business to business marketing professors Obtain funding through sponsorship dollars donated by The Institute for the Study of Business Markets and corporate representatives Manage on site logistics including advertising to PSMA Associates and Smeal business to business marketing students Objective: Prepare and compete in 6 competitions at the AMA Intercollegiate Conference Prepare a chapter plan and annual report to be graded by the AMA chapter awards program Prepare a Trade Show Exhibition that displays PSMA chapter activities in a creative and entertaining matter Enter a representative of PSMA into the Sales Competition at the AMA Conference Create a recruitment video for next year s recruitment and enter it in the new Recruitment Video Competition Compile a case study team to perform research and create a fluid presentation and report for AMA Enter the AMA Website Competition with our new website Chapter Plan

6 PHILANTHROPY PHILANTHROPY HWY BLVD COMMUNITY SERVICE The Department of Philanthropy is the pillar of PSMA that prepares our associates for the corporate world by participating in CSR or collegiate social responsibility. This department provides opportunities for associates to gain community service experience through volunteering, organizing charitable events, managing relationships with the Penn State Panhellenic Dance MaraTHON (THON), and providing marketing services to non profit organizations. In order to improve our Department of Philanthropy, last year s Community Service Division was modified to become the Non Profit Marketing Division. This division was created to hold a stronger focus on providing marketing assistance to non profit organizations on campus and in the community, while also providing a wealth of opportunities for associates to utilize their marketing skills. PSMA feels these experiences will create many opportunities for associates to give back to the local community and foster overall professional development. Objective: Provide marketing services for 8 non profit organizations throughout the year Create a new division within PSMA that specifically provides marketing services for a variety of non profits Utilize committees within the division to manage different non profit clients Execute promotions and advertising for fundraising events put on by a variety of non profits including Habitat for Humanity and Art Alliance Increase recruitment and brand images for Big Brother Big Sister, a non profit at Penn State Execute a marketing plan and sponsorship proposal for the United States Youth Fly Fishing Team Design point of sale items for the Center for Amazon Community Ecology Objective: Plan, promote and execute 1 PSMA event each semester benefiting a non profit organization other then Penn State Dance MaraTHON Encourage collaboration between the Non Profit Marketing Division and the Entertainment Event Planning Division to execute events Plan and promote a Comedy Show to raise $1,000 for Lou Gehrig s Disease during the fall semester Plan and promote an event benefiting Hope for Kids during the spring semester Objective: Exceed previous year s $15,000 amount by raising $20,000 for THON Host 4 canning weekends throughout the school year to raise money using various collection techniques Utilize letter writing campaigns internally to alumni network and potential corporate donors Plan, execute and promote 4 events to raise money for THON, including a THON Dodgeball Tournament, a 100 Days Til THON Concert, a THON Celebrity Date Auction, and one event in the spring Apply for AMA Community Service grant to fund marketing services for a THON event put on by PSMA Objective: Provide 4 opportunities a semester for associates to gain community service experience Continue to grow relationships with existing non profits that PSMA has provided volunteers for in the past, such as the Second Mile and the Red Cross Restore commitments to Adopt A Highway and improve PSMA s brand image by making the organization more sustainable Internally promote community service opportunities by providing incentives including community service credits, which help associates achieve higher levels of active membership within PSMA Chapter Plan

7 PRODUCTIVITY PRODUCTIVITY PKWY FUNDRAISING One of the core goals of the PSMA is to be the most efficient and productive organization possible. PSMA strives to promote a multitude of events and projects that provide associates with real world marketing experience. With such a large membership base, PSMA is challenged to make sure that there are numerous projects and events that will give marketing experience and leadership opportunities to all interested associates. Part of the challenge is making sure there is enough funding to achieve this goal. Strong fundraising is crucial for the organization to operate and will largely help offset our rising expenses. Objective: Raise $8,000 through associate sales experiences Provide a mix of products and services to fill voids in the marketplace including tickets for PSMA events, holiday goods, and PSMA designed merchandise sales Embed fundraising activities with real world sales skills that will be beneficial to the professional development of PSMA Associates Develop a sales/fundraising credit incentive, which can be used to achieve active status within PSMA Objective: Raise $2,000 through consulting projects for companies Identify products and services that could benefit from PSMA s unique blend of associate backgrounds and skill sets Create a recruitment plan for Shell Oil Company Perform market research for Head Shot Energy Drink Objective: Raise $1,000 to offset costs incurred for participation in the AMA Collegiate Conference Author grant proposal to Marketing Department Faculty Author grant proposal to Smeal College Student Organization Fund Create and distribute a sponsorship proposal packet for the PSMA Trade Exhibition Competition Objective: Establish 5 Corporate partnerships to fund member events and tailgates Continue established relationships with current corporate partners Use the corporate proposal packet to partner with new companies from different avenues of marketing Utilize the corporate proposal packet to promote the alternative networking environment of a tailgate Offer incentives for companies to become corporate partners of PSMA including resume books, active membership lists, website recognition, and PSMA Corporate Partner Awards. Objective: Raise $5,500 through the University Park Allocation Committee (UPAC) Secure funding for events by showcasing the value PSMA provides to its associates and to the University through a budget presentation and petition process By reviewing UPAC policies, PSMA will be familiarized with regulations to ensure that budgets will be reviewed before many other organizations which will maximize our funding Each budget will include 3 quotes to offer a variety of options to the committee that will increase chances to receiving funding Chapter Plan

8 PRODUCTIVITY PKWY MEMBERSHIP Often called the fifth and most important P, people are PSMA s greatest asset. PSMA Associates are the backbone of the organization. PSMA s goal is to provide associates with real world experiences and opportunities for endless professional growth through a variety of projects, programs, and events. In order for any company to succeed it must create an enjoyable and productive corporate culture for its employees. This year, PSMA is committed to improving the quantity and quality of its associates through the creation of PSMA s own corporate environment. PSMA strives to grow membership, improve associate retention and increase the number of active associates. Objectives: Grow membership 20% from year s end last academic year Identify our primary target markets Strengthen recruitment efforts by utilizing a variety of new outlets including branding on planners distributed throughout campus, advertising methods such as event promotions on plasma televisions in the Business Building and use of display board visuals to reach the target markets Participate in student organization recruitment fairs, such as the Penn State Involvement Fair and the Smeal Big Event Hold speaker sessions in business and marketing classes to inform potential associates about the organization Create a recruitment video to utilize at recruitment fairs and speaker sessions along with public displays around campus Focus recruiting efforts on undergraduates pursuing a variety of majors, primarily business and communications by reaching them early in their freshman seminar classes Objectives: Increase active membership to 55%, from last year s 42% Create an improved point system to encourage associates to get involved and stay active Provide more leadership opportunities through the creation of committees within each division Participate in Marketing Week to connect associates more closely with the American Marketing Association Utilize incentives such as public recognition, invitations to end of semester banquets, and participation in the International Collegiate Conference to excite associates about getting involved Objectives: Maintain 90% of non graduating associates who reach active status in the fall as active associates during the spring semester Use social events to create camaraderie between associates and the executive board Keep some of the most active associates from previous years closely involved with core projects through the development of a Senior Executive Associates Program, which receives executive board perks and public recognition Create a mentoring program that connects upperclassmen with underclassmen who are seeking academic and career advice which will foster close relationships within PSMA Utilize feedback sessions to involve associates in the process of improving the organization Chapter Plan

9 PROMOTIONS ALLEY ST COMMUNICATIONS The Promotions pillar of PSMA is designed to effectively increase and strengthen internal and external forms of communication. Communication is essential to the organization, which operates as a catalyst for successful execution of events. PSMA is at a pivotal point in history where social networking, teambuilding, and collaborative thinking function as the key to any successful organization. Internal communication focuses on connecting associates through technology in order to accommodate the changing lifestyles of students. External communication looks to build relationships, increase awareness of PSMA and promote the benefits to its stakeholders. Objectives: Increase the effectiveness of internal communications to strengthen relationships within PSMA Introduction of web based technologies: Angel website, weekly (PSMA Road Map), and Facebook, focused on connecting and strengthening communication outlets within the organization Introduction of alternative technologies for real time connections, such as Wiggio: executive board shared calendar with automatic notifications sent to cell phones, and Google docs: online shared documents used for collaboration and real time updating of internal documents Increase awareness of PSMA events to current associates by utilizing all avenues of communication within in the business building: announcements on Business Building plasma televisions and display boards Implementation of our theme, From College to Corporate Objective: Launch a new interactive website to be utilized by both our associates and our stakeholders Develop a section dedicated to PSMA Alumni and PSMA Corporate Partners to facilitate web interaction Create an interactive calendar to communicate meetings and events to associates Construct pages for each division to use as a source for information and announcements Utilize application designed to show members how they are progressing towards various levels of membership Objectives: Increase the effectiveness of external communication to achieve greater awareness of the benefits PSMA provides to its stakeholders: The Smeal College of Business, Penn State, corporations and non profits Achieve greater awareness of PSMA by increasing the amount of advertisements in effective and central locations: Business Building plasma televisions and Penn State Collegian newspaper coverage of events Introduction of web based technologies including Facebook, , and the PSMA website to increase awareness of PSMA to non PSMA Associates Communicate to corporations, alumni and faculty to build and strengthen relationships for future and continued partnerships by implementing alumni and faculty newsletters and the corporate proposal packet (a guide to PSMA for corporations) Build brand image internally and externally by using the new PSMA logo on all communication elements including powerpoint presentations, advertising, and personal business cards and documents Objective: Further strengthen relationships with Smeal Faculty and PSMA Alumni Utilize faculty and alumni newsletters to inform Penn State staff and PSMA Alumni Associates about current activities and projects Familiarize associates with business school professors through the use of speed networking socials Acquire feedback on the organization during monthly faculty meetings Connect more closely with alumni through a Facebook network and the implementation of a mentoring program Chapter Plan

10 CHAPTER OPERATIONS CT The smooth operation of any business resides in the hands of management. Creating and maintaining an efficient structure of leadership and transition is crucial to any organization, that has a high turnover rate of leaders. Setting long term and short term goals as well as operating professionally are crucial elements to the success of the firm. PSMA adheres to these practices to train its associates in a collegiate setting for the corporate culture. Intensive planning periods help establish attainable goals that later can be measured and evaluated. Objective: Implement a new management structure to improve productivity Install executive board requirements to ensure management participation in all aspects of the organization Intuitive restructuring of positions, titles and responsibilities to promote effective completion of duties Chief Executive Officer Chief Financial Officer VP of Professional Development VP of Philanthropy Divisions of Non Profit Marketing and THON Divisions of Professional Event Planning, Entertainment Event Planning, and Retail Marketing Chief Operating Officer Chief Information Officer VP of Promotions VP of Productivity Divisions of Sports Marketing, Advertising, Marketing Research and Faculty/Alumni Relations Division of Sales/Fundraising Objectives: Make efficient use of meetings to disseminate important organizational and professional development information to Associates Hold weekly Executive Board meetings to communicate important management issues to all leaders on current projects Hold periodic meetings between vice presidents and the division leaders, who oversee the communication within each department to create overall synergy Conduct bi monthly general meetings to inform associates about current events within PSMA Hold 10 weekly Division meetings to foster brainstorming and project/event planning Organize sub committee meetings within each division to efficiently manage multiple projects Objective: Simplify leadership transition process Update the Dummies Manual which reflects the roles and responsibilities of current executive board members Implement the use of event evaluation forms to assist with the planning of future events similar to current projects Objective: Better management of chapter finances Utilize financial advisors for each of the division leaders and upper management Keep accurate records detailing all revenues and costs Implement the use of event funding proposals for each Division to curb unnecessary spending Objective: Set measurable short and long term goals Use the chapter plan to outline long term goals and the annual report as a measure of yearly achievement Produce division proposals before each semester to set short terms goals of what projects will be completed Chapter Plan

11 CALENDAR CIRCLE July 11: Career Fair Planning Meeting 24: Leap Involvement Fair FALL SEMESTER August 2: Dorney Park Trip with THON Family 24: Executive Board Planning Meeting 25: Penn State Involvement Fair 25: Career Fair Planning Meeting 26: Marketing Major Forum Presentation 27: Corporate and Career Service Planning Meeting 30: PSMA Executive Board and Top Member Tailgate September 1: Executive Board Retreat to Whipple Dam 2: Marketing Career Forum Presentation 2: Planning Meeting with Philip Morris at the Spikes Game 2: General Meeting with News America Marketing 3: Smeal Involvement Fair 3 11: Classroom Visitation PSMA Promotions 6: PSU vs. Oregon Tailgate with Dow Chemical 7,14,21,28: Executive Board Meetings 7: Career Fair Planning Meeting 10: Philip Morris Sophomore Leadership Development Series 11: College to Corporate Prep Resume Workshop 14: Illinois White Out T Shirt Design Contest Deadline 15: Corporate Associate Reception 15: General Meeting with Enterprise Rent A Car 16: Philip Morris USA Brand Management Icecream Social 16: College to Corporate Prep: Information Session 17: American Eagle Outfitters Insights to the World of Retail 17: Newell Rubbermaid Information Session 18: PSMA Marketing Career Fair 20: PSU vs. Temple Tailgate with C.E.D : Illinois White Out T Shirt Sale 26 27: Philip Morris USA Case Competition in Indiana 27: PSU vs. Illinois Tailgate with Philip Morris USA 29: General Meeting with Philip Morris USA October 1: Marketing Department Update 2: AccuWeather Information Session 4: PSMA Highway Clean Up 5: Second Mile Community Service 5: THON Dodgeball Tournament 5,12,19,26: Executive Board Meetings 6: AMA Marketing Week Kick Off 7: PSMA Pride Day 8: MBA Insights Panel 9: PSMA Social at Rotelli's 10: PSMA Feedback Lunch Session 10 12: THON Canning Weekend 13: General Meeting with C.E.D : Headshot Energy Drink Promotion 18: PSU vs Michigan Tailgate with Enterprise Rent A Car 21: Entertainment Division Bryce Jorden Center Tour 26: Second Mile Fall Festival Community Service 27: General Meeting with Weinstein Realty 31: Trick or Treat for Cans Community Service November 1: Trick or Treating with our THON Family 1: PSMA Bake Sale Fundraiser 2,9,16,30: Executive Board Meetings 3: PSMA on your RESUME 6: PSMA Coldstone Night Fundraiser 7 9: THON Canning Weekend 10: Celebrity Date Auction Benefiting THON 14: Faculty Showcase Luncheon 17: 100 Days Til THON Concert 19: Etiquette Dinner 20: Comedy Show for ALS 22: PSU vs. Michigan State Tailgate with Newell Rubbermaid 30: Second Mile Winter Festival Community Service December 1: General Meeting with Dick's Sporting Goods 1: Philip Morris Sophomore Leadership Development Series 2: Corporate Conference 3 5: Professional Development Workshops 7: Active Member Banquet/Semi Formal 12: PSMA Study Break 12: Last Day of Classes TBD: Retail Trip to Pittsburgh, American Eagle Headquarters SPRING SEMESTER January 11,18,25: Executive Board Meetings 12: General Meeting with Kohls 14: Marketing Department/Advisor Update Meeting 18: THON Benefit Pancake Breakfast 18: SEA Planning Meeting 21: Tour of Hershey Medical Center 22: PSMA THON Night at Applebees 23 25: THON Canning Weekend 26: General Meeting Internship Night 29: THON Benefit Smeal Pie Eating Contest 30: MBA/PSMA Luncheon TBD: Penn State Involvement Fair TBD: Smeal Big Event TBD: Classroom Promotions TBD: PSMA THON Powderpuff Football Tournament * PSU Basketball promotions start this month February 1,8,15,22: Executive Board Meetings 1: PSMA Social Event 1: SEA Planning Meeting 1: THON Winter Newsletter 4: Marketing Department/Advisor Update Meeting 8: Second Mile Magic and Science Community Service 9: General Meeting with Hershey 9 12: Career Fair Prep Week 14: Canning Day Trip with THON Family 17: Spring Marketing Career Fair 13 15: THON Canning Weekend 20 22: THON Weekend 23: General Meeting with Philip Morris USA 25: PSMA Benefit Concert TBD: Faculty Showcase Luncheon March 1,15,22,29: Executive Board Meetings 1: PSMA Social Event 4: Marketing Department/Advisor Update Meeting 4 6: Professional Development Workshops 8: SEA Planning Meeting 9 13: Spring Break 16: General Meeting with Corporate Sponsor 21: PSMA Highway Clean Up 22: Second Mile Spring Festival Community Service 26 28: AMA Intercollegiate Conference 29: PSMA Social Event 30: General Meeting with Target TBD: Reclaim Clique Hip Hop Event TBD: Hope For Kids Fundraising Event April 1: Marketing Department/Advisor Update Meeting 5,12,19,26: Executive Board Meetings 13: General Meeting with Newell Rubbermaid 25: Blue and White Tailgate 27: General Meeting with Enterprise TBA: NYC Retail Trip TBD: Social TBD: SEA Planning Meeting May 2: Active Member Banquet/Semi Formal 4: PSMA Study Break Chapter Plan

12 BUDGET BLVD Beginning Balance $25,902 Revenues Dues $24,882 Professional Development Professional Development $19,900 Productivity Career Fairs $3,000 Corporate Conferences $2,400 Tailgates $6,000 General Meetings $1,200 Etiquette Dinner $1,300 Corporate Sponsors $6,000 Fundraising $16,500 Consulting Projects $2,000 AMA Conference Funding $1,000 Sales Fundraisers $8,000 UPAC Funding $5,500 TOTAL REVENUES $61,282 Expenses Professional Development Department Professional Development $30,300 Career Fairs $3,000 AMA Conference Case Study $400 Tailgates $7,000 Trade Show $1,000 Etiquette Dinner $1,600 UPenn Conference $600 Corporate Confer $2,000 New Orleans Conference $12,000 General Meetings $1,200 Corporate Experience Trips $1,500 Philanthropy Department THON $5,800 Canning Trips $3,500 THON Celebrity Date Auction $600 THON Dinners $500 THON Powder Puff Football $200 THON Concert $1,000 Community Service $1,900 Comedy Show for ALS $600 Community Service Projects $500 Amazon Ecology Pro $500 HOPE for Kids $300 Productivity Department Membership $21,466 Recruitment $500 Banquets $2,000 AMA Membership $15,466 Member Awards & Gifts $500 Member T Shirts $3,000 Promotions Department Communications $4,500 Website Re Design $4,000 Faculty Social Events $500 TOTAL EXPENSES $63,966 Net Income ($2,684) Ending Balance $23,218 Chapter Plan