CHAPTER PLAN

Transcription

1 CHAPTER PLAN PENN STATE MARKETING ASSOCIATION Pennsylvania State University Smeal College of Business

2 TABLE OF CONTENTS

3 CHAPTER OVERVIEW LETTER FROM THE PRESIDENT MISSION The mission of the Penn State Marketing Association is to provide its student members with real-world business experience; not just limited to the fundamentals of marketing, but also exploring all professional and rudimentary skills of business. Through personal and professional development, networking and leadership, PSMA offers its members the vital prerequisites needed for any undergraduate to make a comfortable transition to the workforce. ORGANIZATION GOALS AND STRATEGY To our members, faculty, alumni, and the American Marketing Association, The Penn State Marketing Association invites you to learn more about our strategic plan for the academic year We are excited to announce our theme this year: Let s get Digital which will be incorporated in all of our major chapter initiatives. Overall, our goal is to provide members with the opportunity to truly explore different facets of marketing to better understand and prepare for the field best suited for them. We strive to provide industry specific experience to our members through our four divisions: Sports, Retail, Entertainment, and Consulting. Our Consulting division will encompass advertising, market research, and sales functions, working side-by-side to ensure that the campaigns we provide to our clients are more efficient and effective. STRENGTHS AND WEAKNESSES In addition, PSMA remains committed to the Penn State community, with our Vice President of Philanthropy integrating our entire organization in our efforts to lend a hand to various causes. Furthermore, we also aim to utilize our marketing knowledge from the classroom, internships and other experiences in our volunteering activities to provide a value added experience. We look forward to a truly enthralling journey with PSMA as the year unfolds! SANJANA ROY, PRESIDENT

4 PROFESSIONAL DEVELOPMENT AMA EVENTS Annual PSMA AMA Regional Conference Goal: Have at least 50 participants and welcome two regional chapters to our interactive Digital Marketing Conference Riding the Digital Wave Strategy: Develop relationships with other AMA chapters, PSMA members and other Smeal College of Business members from other organizations. Have a strategic promotions plan in place that includes social media, marketing department list serve, Smeal Presidential council (reach other student organizations) and announcements in marketing classes. AMA Collegiate Case Competition Vitaminwater Goal: Place in the top 10 and qualify to present our case at the AMA International Conference. Strategy: Create three teams that work on the case independently. Host our own mini competition to evaluate the most competitive team. Alpha Mu Alpha Goal: 10 members inducted Strategy: Top 10 eligible PSMA members will be inducted into AMA Honors Society based on an application and interview process. AMA Competitions Goal: Participate in the Website Competition, Outstanding Marketing Week, AMA Collegiate Case Competition, Northwestern Mutual Sales Competition, Sabre Business Simulation, Chapter Exhibit Competition, Marketing Strategy Competition and Chapter T-shirt Competition. Place in the top 10 in at least two and win at least one of the competitions. Strategy: Select a Project Manager for each major competition and a team of 2-3 members. Follow the project management plan to ensure target deadlines will be met and quality of work submitted is at its highest potential. New AMA Relationships: Professional and Collegiate Chapters Goal: Forge relationships with two collegiate and one professional chapter in the area. Strategy: Send out monthly newsletters to the professional chapter updating them on PSMA s current events. Invite all collegiate chapters on the East Coast to our regional conference and attend at least two other regional conferences. Network with other chapters at regional conferences and remain in communication with them every three months. AMA Certificate Programs Goal: Have at least 5 members complete each of the following certificate programs offered and sponsored by AMA: Career Development Certificate Program, Introduction to Sales Career and Selling Process Certificate, Marketing Research Certificate Program, CPG Bootcamp, Role Playing and Relationship Selling Certificate Program (at the International Collegiate Conference) Strategy: Training workshops conducted by industry leaders or chapter leaders will be provided to members to facilitate the certificate program. The attributes of these certificates will be promoted by past leadership that benefited from the same in their career. AMA Awards and Internships Goal: Select top 5% of students (based on extensive application and interview process) for submissions for the Coca-Cola Global Internship, Student Marketing of the year, AMA EBSCO Marketing Scholar Award. Nominate our esteemed Faculty Advisor, Dr. Franklin Carter for the Hugh G. Wales Faculty Advisor Award to reward him for his dedication and mentorship to our chapter. Strategy: Set up and utilize Google Calendar s alert function for upcoming deadlines. Follow the project management plan to implement the candidate selection process effectively and submit top talent to represent PSMA. Attend other chapter s AMA Regional Conferences Goal: Provide 4 PSMA members (per conference) with the opportunity to attend another chapter s AMA Regional Conference free of charge. We will participate in at least two through the year. Strategy: Establish relationships with other collegiate chapters members and Faculty Advisors. Create a sense of community between chapters. Raise Corporate Sponsorship to pay for travel. PSMA Marketing Career Fair Goal: Enhance our member s professional growth by providing opportunities to interact with over 25 recruiters to achieve internships and full time positions Strategy: Utilize a multi-channel marketing campaign, including a new career fair registration website, to increase our corporate database. Deliver a presentation on our organization and sponsorship opportunities to all companies in attendance Retail Internship/Career Panels Goal: Have 5 people speak on each panel about their experiences in retail marketing related internships, for the fall, or full-time careers, for the spring. Provide insight to students as to the various career paths that one can take by doing marketing in a retail setting. PSMA EVENTS Sercy Store Partnership Goal: Reach 1500 "likes" across social media platforms by the end of the year, track social media performance and reach of the store across the various sites, host in-store private shopping events with various student orgs at least once per month. Allow for engagement of TrendState Goal: Create daily postings Increase site visitation and social media "likes" by 4% each month, initiate integrating Google AdSense on the site to create revenue of about $100 over the course of the year. Facilitate growth in creative writing skills amongst members.

5 PROFESSIONAL DEVELOPMENT Strategy: Reach out to current PSMA students and alumni to speak through networking and word of mouth. Set a date in the fall for the internship panel and a date in the spring for the career panel. Utilize Linkedin to see who from PSMA has or had a career in retail marketing to form the initial connections. students with hands-on experience in marketing in their community. Strategy: Recruit a Project Manager exclusively for social media management, with a second project manager in charge of creating the promotional shopping events. Reach out to mainly Greek life on campus and other female student organizations to participate in shopping events. Through flyering, social media, and contacting local publications, advertise around the State College area. Strategy: Recruit at least 15 members to act as contributors and editors for each of the 5 columns of the blog: Fashion, Beauty & Hair, DIY Crafts, Recipes, and Lifestyle. Implement Google AdSense into the page through the feature on Weebly.com, which hosts the domain for the site. Mr. and Mrs. Smeal Pageant Goal: Recruit 8 students to compete for the title of Mr. & Mrs. Smeal, increasing the attendance from last year by 50%. Offer students the opportunity to build their professional skills by speaking with Kohl s, the corporate sponsor. Strategy: Engage student organization leaders by inviting them to nominate participants. Develop an advertising campaign to heavily promote the incentives offered to the potential audience members at the pageant. ALDP Goal: Partner with Altria and four other top Smeal students organizations to participate in an annual leadership development program. Strategy: Provide 6-10 PSMA active members the exclusive opportunity to join the Altria Leadership Development Program. Topics include: Meeting Management and Planning/ Elevator Pitch, Delegating Responsibilities Conflict Management Gender & Generational Diversity Movin on As one of the largest student-run music festivals in the country, and a Penn State tradition now in its 40th year, Movin' On brings the top music of today, tomorrow, and yesterday together as a celebration of those graduating Nittany Lions "movin' on" in their academic and professional lives. Develop Movin On s attendance through marketing. Increase Movin On s likes by 80%, on all social media platforms. Hold events throughout the year that make students want to come to the concert. Develop a marketing campaign for Movin On s 40th anniversary. Hold a 4 day event (each day representing a decade) leading up to the release of the artists names. Have giveaways and prizes for people that like all social media platforms. Hold focus groups to help improve attendance and target our campaign. PSMA Sales Competition Goal: Select top members to participate in a high pressure sales simulation to prepare them for a career in sales Strategy: Members will be given limited time to prepare a comprehensive sales pitch to a potential client. Their performance will be evaluated by leaders in the sales industry, TEK Systems and Altria. PSMA Alumni Panel Goal: Leverage a rather untapped but hugely valuable resource, PSMA alumni to help current members with career development and inspiration Strategy: Set up a panel of 3-5 PSMA Alumni from various years and backgrounds to discuss their roles within PSMA when in school, their transitions to the workforce, how PSMA has helped their careers through the years and how to maximize the benefits of being an AMA and PSMA member as we prepare for our careers. PSMA Dinner Series Goal: Educate members about different fields of marketing in various industries so they can decide what career paths interest them the most. Strategy: Utilize PSMA Alumni and Smeal Alumni connections to invited engaging speakers from different industries to inform members about their career paths

6 COMMUNITY AND SOCIAL IMPACT Marketing Futures Mission: Market our members future by providing the members of PSMA the opportunity to give back to communities on campus and downtown, both through hands on involvement and through the use of the marketing skills learned in the classroom; while instilling in them a greater appreciation for both corporate and social responsibility. Strategy: Have each division complete a community service project and a THON project. Leverage collective knowledge of Philanthropy Chairs to lead successful THON and Community Service campaigns. Host a Philanthropy week in the Spring semester. Retain member involvement through more social opportunities involving community service. COMMUNITY SERVICE State College Borough Crime Prevention Marketing Campaign Goal: Market the future of campus-community relations by working with key members of the Penn State and State College communities to implement a campaign designed to deter, prevent, and combat crime. Strategy: Identify target and sub target markets, and then based upon market research, design messages to deter individuals from committing crimes common to their demographics. First Eight Weeks Engagement (F8) Goal: Market the future of the student/resident integration program by working with Penn State University and the State College borough to bring awareness to and help integrate the transient student body members with the community of State College s permanent residents. Strategy: Build a program that satisfies key members needs. Identify appropriate means of advertising to reach target markets through market research studies. Then build and run an advertising campaign to highlight the importance of this program to students. Volunteer Events Goal: Market our members futures by providing them with the opportunity to volunteer with the community. Strategy: Organize a hands on day of service designed to help address physical issues that the local governments identify. Ethics Week Goal: Host a week-long event to bring awareness to the importance of social responsibility as a student to market your own future in the eyes of employers; which will culminate in a large volunteer event with our year long partner, the State College Borough. Strategy: Work with key members of our ethics related management (MGMT) staff to design a week that will highlight the importance of social and ethical responsibility now as a student, and how it will translate to the workforce. Work with the Smeal College of Business at Penn State to advertise the event to students. Centre County Women s Resource Center Shelter Goal: Collect at least 50 items in a drive for the Women s shelter in downtown State College according to the needs of items that are most urgent at that time. Engage students with a serious and important cause in our community that otherwise doesn t receive much recognition.

7 COMMUNITY AND SOCIAL IMPACT Strategy: Research what items are the most needed by the shelter and promote the drive of those items for one week in the spring semester. Set a box in PSMA s academic advisor s office for students to put items in, as well as bringing it to division meetings the week of the drive. THON The mission of the Penn State IFC/Panhellenic Dance Marathon is to conquer pediatric cancer by providing outstanding emotional and financial support to the children, families, researchers, and staff of the Four Diamonds Fund. The Penn State IFC/Panhellenic Dance Marathon is a year-long fundraising and awareness campaign for the fight against pediatric cancer. This effort engages more than 15,000 students across the Commonwealth of Pennsylvania in hopes of finding a cure. The year culminates with a 46 hour no-sitting, no-sleeping dance marathon known as THON Weekend. This event is held at Penn State's Bryce Jordan Center each year in the month of February. In 2014, THON raised a recordbreaking $13.34 million and was able to donate 96% of funds raised directly to the Four Diamonds Fund. THON Fashion Show Goal: Partner with the Merchandise, Special Events, and Dancer Relations committees to co-host a fashion show showcasing THON merchandise as well as vendors from the State College area that sell apparel for THON weekend. Raise $600 in revenues from ticket sales for the event. Strategy: Cooperate with THON to set the best possible, most convenient date for the event. Choose catering services as well as downtown apparel companies to provide food and the physical clothes & merchandise needed for the show. Heavily advertise the event on & around campus through student newspapers, radio stations, and promoting through presentations to THON-related clubs at Penn State. THON Partnership Goal: Raise $200 from the partnership with a store downtown, where a percentage of sales goes to PSMA s THON efforts. Build member s skills in contract negotiation, advertising, and hosting promotional events. Strategy: Reach out to stores off campus to partner with for a "a % of the sales go to PSMA's THON efforts" event for around Christmas time. Create a contract, choose a date, and heavily promote the event on and off-campus to drive traffic to the store.

8 FUNDRAISING Corporate Partner Program Goal: Develop an extensive corporate sponsor packet sent out to recruiters and alumni through the Smeal College of Business database. Generate $1,000 in sponsorship by the end of the year. Strategy: Send frequent newsletters to companies we have worked with in the past to maintain the partnership. Personally reach out to PSMA alumni to increase sponsorships. Order Up Goal: Provide members with experience in social media marketing, content marketing, direct marketing and sales while increasing new student awareness and customer loyalty for Order Up. Raise $500 for all deliverables to the client. Strategy: Members will be able to participate in OrderUp promotional events including Holiday events, Bradley s Cheestake Competition, Biolife Promotion, Halloween, Whiteout, Pizza eating contest etc.measure of success is by increment of new customers and returning customers, along with sales and social media presence (Facebook likes, Twitter followers, Instagram followers etc.) Student Planner Initiative Goal: Partner with the AroundCampus group to develop a creative planner with exciting coupons and other features to distribute to 10,000 students. Strategy: Improve PSMA s brand recognition by distributing these planners at various events and locations including but not limited to: PSMA Marketing Career Fair, University wide involvement fair, Smeal College of Business building, other campus locations, General Body Meetings and Dinner Series events. Study Soup Goal: To develop a marketing campaign to spread awareness of brand at PSU through creative digital and traditional marketing channels. Raise $350 for all deliverables to the client. Strategy: Members will be able to create, innovate and execute all promotional events. Ability to do market research from other competitors such as Chegg.com, Nittany Notes etc. to gain competitive advantage Measure of success is by the amount of NoteTakers that subscribe to the website Apparel & Merchandise Design & Sales Goal: Design and sell items corresponding to the wants of the organization as a whole, as well as a t-shirt specifically for PSMA's THON efforts. Raise a minimum of $325 from the sales of items throughout the year. Teach members about efficient product development and sales techniques. Strategy: Conduct preliminary market research to determine the needs and wants of all PSMA members in terms of their merchandise and apparel. Create designs for the items and create a survey for members to vote on preferred designs. Choose company to order from. Execute the sales and money collection for the merchandise. Cold Stone Goal: To develop and execute multiple promotional campaigns to improve brand awareness of Cold Stone at Penn State. Raise $500 for all deliverables to the client. Strategy: Manage the State College and Altoona social media platforms Altoona - create Twitter, manage Facebook, and create Instagram Measure of success - by amount of THON money raised, as well as increase in social media likes, tweets, etc. University Park Allocation Committee (UPAC) Funding Goal: Receive $5000 in university funding from the allocation committee to pay for travel to the AMA International Conference. Strategy: Develop a formal proposal including strategies and budgets. Present our case to the allocation committee.

9 MEMBERSHIP Membership Levels Goal: Increase incentives, accountability and overall membership retention by 20%. Strategy: Communicate membership levels through multiple mediums including PSMA Social Media, meetings, interactive games etc. Offer different levels of incentives for different membership levels to encourage higher participation in events PSMA Members Hike Mt. Nittany! Color Wars Goal: Have 50 PSMA members get involved through team building games in both the spring and fall semesters. Have each division break out into a different color and compete against the other divisions. Strategy: Have each division make accessories with the color assigned to their division. Heavily promote the event at each division meeting, general body meeting and on social media. PSMA Formal Goal: Have 50 PSMA members build relationships through a social event. Raise $950 to pay for the event. Each member will pay $15 to attend the formal. Both revenues will cover all expenses for the event. Strategy: Heavily fundraise each week before the event, e.g. bake sales, raffles etc. Promote the event to all PSMA members at division meetings, general body meetings and through social media. Smeal Family Feud Goal: Have 6 Smeal organizations battle in a professional style Family Feud. The event will be set up similarly to Family Feud, having two organizations battling at one time. The questions will be business related Family Feud styled questions. The two organizations with the greatest number of points will battle in the championship. Prizes will be given out to the top three organizations. Strategy: Create an advertising campaign to promote the event. Reach out to Smeal organizations and have them submit an application in order to participate. 6 organizations will be chosen to partake in the event. COMMUNICATIONS Internal Communications Weekly Division meetings and Executive Board meetings Goal: Maintain a strong standard of quality in our consulting projects and high accountability among members and executive board members Strategy: Hold weekly division and executive board meetings with an agenda, presentation, interactive discussion and team building activities that foster a friendly and inspiring environment. External Communications New website Goal: To be at the forefront of the digital marketing revolution with a sleek and informative website benefiting members, corporate sponsors, Faculty and other AMA chapters. Strategy: Recruited a professional web designer and worked in tandem on a detailed layout and plan.

10 CHAPTER OPERATIONS Project Project Management Plan Goal: Redesign the project execution template from previous years to showcase a structure that includes the following elements: mission, strategy for the year, timeline, improving efficiency and success, and assisting division directors in monitoring each project s status. Project Manager Training Sessions Goal: Invite an industry leader in Project Management to conduct a Project Management Training Session to equip them will skills and strategic planning abilities to execute their projects successfully. PSMA Alumni Advisory Board Goal: Create an advisory board with experienced PSMA alumni with a wealth of knowledge about PSMA operations and the workplace. Strategy: The advisory board will include PSMA Alumni from various years and backgrounds. Each alum will have a specific role assigned based on their passion and qualification. The Executive board will work closely with these advisors to implement better practices and develop short term and long term strategic plans for PSMA s success. Leadership Feedback Market Research Goal: Maintain high quality leadership in order to ensure a successful chapter and operations Strategy: Conduct market research via monthly surveys and interactive discussion groups to gauge successes and failures in the current leadership and areas of improvement. The executive board creates an agenda to help implement the feedback on a monthly basis.

11 CALENDAR OF EVENTS SEPTEMBER NOVEMBER JANUARY MARCH DATE EVENT DATE EVENT DATE EVENT DATE EVENT 9/1-5 Smeal Honor Code Signing 11/3-7 Start of Digital Marketing Week 1/14 General Body Meeting 3/ Officer Elections 9/2 Smeal Involvement Fair 11/3 Altria Consulting 1/14/201 AMA Chapter Exhibit Competition 3/1 Project Review Board 9/8 First General Body Meeting 11/5 Skate Night for THON 1/15 Tough Mudder Fundraiser #2 3/2 Tough Mudder Fundraiser #3 9/11 Altria 3rd Annual BBQ 11/5/20 AMA Website Competition Due 1/16 Mens Hockey vs. Michigan Event 3/3 Google, Digital Marketing Dinner Series 9/15 Ingersoll Rand Game Day for THON 11/6 Sercy In-Store Event 1/20 Five Guys Fundraiser 3/4 PSMA Color Wars 9/15 TJX Dinner Series 11/7 Canning Weekend #2 1/21 Snow Tubing with PSMA 3/9-3/13 CCWRC Shelter Item Drive 9/16-18 Fall Career Days Begin 11/8 THON Pizza Night 1/22 Photoshop Tutorial #1 3/18 General Body Meeting 9/16 AT&T Dinner Series 11/9 Retail Internship Panel 1/25 Project Review Board 3/19-21 AMA International Collegiate Conference in New Orleans 9/17-18 BP Trading Simulation 11/10 Altria Consulting 1/26 Faculty Newsletter #1 3/21 PSMA Sales Competition 9/17 Fall PSMA Marketing Career Fair 11/11 Altria Sales Role-play Workshops 1/26 Alumnae Newsletter #1 3/23 Faculty Newsletter #1 9/17 J&J Interactive Marketing Compeition 11/ Days Til THON Event 1/27 Sercy In-Store Event 3/23 Alumnae Newsletter #1 9/20 J&J Olympics Benefitting THON 11/13 3v3 Basketball Tournament 1/28 Athlete Date Auction Benefiting THON 3/24 PLS Logistics Golf Outing 9/24 Division Meetings Begin 11/14 PSMA Winter Formal 1/28 Penny Wars Begin 9/24 PepsiCo Interviewing Workshop 11/15 Volunteer Event 1/29 Photoshop Tutorial #2 9/28 Hike Mt. Nittany with PSMA 11/16 Project Review Board 1/30 Womens Hockey Pink Zone Game Event 9/29 Unilever Information Session 11/17 Altria Consulting 11/18 PSMA Color Wars 11/19 General Body Meeting 11/20 Sercy In-Store Event 11/21 Faculty Newsletter #1 OCTOBER 11/22 Alumnae Newsletter #1 FEBRUARY APRIL DATE EVENT 11/23 DATE EVENT DATE EVENT 10/1 Altria Leadership Development Program 11/24 2/1-7 Philanthropy Week 4/6 Faculty Newsletter #1 10/4 Volunteer Event 11/25 EVENT 2/2-6 Smeal Honor Code Signing 4/6 Alumnae Newsletter #1 10/5 AMA Vitaminwater Case Compeition Team Begins 11/26 Philanthropy Challenge Begins 2/3 Retail Career Panel with Penn State Alumni 4/8 General Body Meeting 10/8 Apparel/Merchandise Project Begins 11/27 Canning Weekend #3 2/3 Philanthropy Involvement Fair 4/10 Performance Appraisals 10/8 Guest Speaker Nick Krall, Director of Baseball Sports Division 11/28 Tough Mudder Fundraiser #1 2/4 THON Fashion Show 4/12 Project Review Board 10/10 Lunch with Executives from Urban Outfitters 11/29 Sercy In-Store Event 2/4 Lee Hecht Harrison Career Preparation Session 4/19/201 T-Shirt Competition Due 10/11 AMA Regional Conference 11/30 Division Meeting Dinner Dates 2/4/2014 Marketing Strategy Competition Due 4/22 End of the Year Banquet 10/13 Ross Stores Retail Division 12/1 AMA Case Compeition for Vitaminwater Due 2/5 Marketing Strategy Competition Opens 4/26/201 Tough Mudder Event 10/13 TrendState Blog Launch 12/2 THON Partnership Event 2/5 Smeal Family Fued 10/15 State College Borough Project Begins 12/3 Faculty Newsletter #1 2/7 "Challenging the Presidents" Volunteer Event 10/17-19 Canning Weekend #1 12/22 Alumnae Newsletter #1 2/11 General Body Meeting 10/22 General Body Meeting 2/11 TJX Case Study Presentations 10/26 Scavenger Hunt with Women in Business 2/12 AMA EBSCO Marketing Scholar Award 10/27 Faculty Newsletter #1 2/12 Spring PSMA Marketing Career Fair 10/27 Alumnae Newsletter #1 2/17 Dodgeball Tournament 10/29 TEK Systems LinkedIn Workshop 2/18 Speaker Event: Toys R Us Executive Director of Sales & Allocation 10/29 Nordstrom Retail Division 2/18 TEK Systems Sales Competition Practice 2/18/201 Annual Report Due 2/20-22 THON Weekend 2/23 Faculty Newsletter #1 2/23 Alumnae Newsletter #1 2/25 Mr. & Mrs. Smeal Pageant

12 BUDGET Beginning Balance $46, Projected Revenues Projected Expenses University Park Allocation Committee (UPAC) - Travel $5, Attendance at AMA National Conference and Various Competitions $12, Chapter Dues (200 at $33.00 ) $6, Retail $2, Retail $2, PSMA apparel/merch sales $1, THON Partnership Event $30.00 THON Fashion Show $ Fashion and Lifestyle Blog $ Retail THON Partnership Event $ PSMA apparel/merch sales $1, Planning and Allocation Case Competition $ Store Tour: Transportation $ Photoshop Tutorials $60.00 THON Fashion Show $ Sports $3, Sports $2, THON Athlete Date Auction $2, THON Athlete Date Auction $2, v 3 Bball tournament $ v 3 Bball tournament $ Powderpuff Tournament $ Men's Hockey Project $40.00 College Gym Tracking App Project $50.00 Wounder Warrior Fundrasing Project $ Entertainment $2, Entertainment $3, Mr. & Mrs. Smeal Pageant Corporate Sponsorship $1, Mr. & Mrs. Smeal Pageant $1, Formal $1, Formal $1, Smeal Family Feud $ Smeal Family Feud $ Guys Fundraiser $15.00 THON Pizza Night $ Movin' On $ Consulting $1, Consulting $ Cold Stone $ Cold Stone $ Order Up $ Order Up $ Bagel Crust $ Bagel Crust $ Study Soup $ Study Soup $ Pink Zone $ Professional development $11, Professional development $9, Marketing Career Fair $11, AMA Regional Conference $1, Digital Marketing Week $ Marketing Career Fair $3, PSMA Sales Competition $1, PSMA Dinner Series $ Speaker Cushion Fund $1, AMA Regional Conference travel(other chapters) $ Communications $1, Communications $2, Student Planner Initiative $1, Philanthropy $15, Philanthropy $15, THON Funds Raised $15, THON Funds Donated $15, Ethics Week $ Thon Care Packages $ Total Projected Revenues $49, Total Projected Expenses $47, Projected Net Income $1, Projected Ending Balance $48,472.54