- 1 - Builder Kit Submission Deadline: July 9 th

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1 - 1 - Builder Kit Submission Deadline: July 9 th

2 2014 SAM Awards of Distinction: Recipients and Sponsors Grand SAM Builder of the Year - Single Detached Home Fusion Homes Sponsored by: Waterloo Region Record Grand SAM Builder of the Year - Multi-Unit Home Cook Homes Limited Sponsored by: Waterloo Region Record Grand SAM Reurbanization Project Queensgate Developments, Victoria Common Sponsored by: IBI Group Grand SAM Built Green Eastforest Homes Ltd., Optimum Discovery Home Sponsored by: EnerQuality Most Outstanding Two Storey Design Single Detached Home up to 2,500 sq. ft. Eastforest Homes Ltd., Cottonwood Sponsored by: City of Kitchener Most Outstanding Two Storey Design Single Detached Home 2,501 sq. ft. to 3,500 sq. ft. Eastforest Homes Ltd., Versailles Sponsored by: Stantec Consulting Ltd. Most Outstanding Single Detached Home 3,501 sq. ft. and over Terra View Homes, Riverstone Sponsored by: GM Blue Plan Engineering Most Outstanding Low-Rise Multi-Unit Design Up to 2,000 sq. ft. Cook Homes Limited, The Winchester Park Sponsored by: Region of Waterloo Most Outstanding Low-Rise Multi-Unit Design 2,001 sq. ft. and over Cook Homes Ltd., The McCrae Park Sponsored by: MTE Consultants Inc. Most Outstanding Mid/High Rise Design 4 Storey and over Queensgate Developments, Victoria Common Sponsored by: The Real Estate Book Most Outstanding Kitchen In a home up to 2,000 sq. ft. Hawksview Homes Ltd., The Sandridge Sponsored by: City of Cambridge Most Outstanding Kitchen In a home 2,001 sq. ft. to 3,000 sq. ft. Eastforest Homes Ltd., Cottonwood Sponsored by: City of Waterloo, Building Division Most Outstanding Kitchen In a home 3,001 sq. ft. and over Terra View Homes, Riverstone Sponsored by: Alarmshield Inc. Most Outstanding Bathroom In a home up to 2,500 sq. ft. Cook Homes Limited, The Winchester Park Sponsored by: Delta Faucet Canada Most Outstanding Bathroom In a home 2,501 sq. ft. and over Hawksview Homes Ltd., The Ridgewater Sponsored by: Moen Canada Most Outstanding Indoor or Outdoor Living Space New or Renovated Slotegraaf Construction Inc., Backyard Relax Sponsored by: Dominion Lending Home Capital Solutions Inc. Most Outstanding Renovation or Conversion (Under $100,000) Slotegraaf Construction Inc., Urban Living Sponsored by: Waterloo Region Home Builders Association Most Outstanding Home Renovation or Conversion (Over $100,000) Schnarr Craftsmen Inc., Complete Home Makeover Sponsored by: Cambria Best Interior Decorating - Model Home/Suite (Under $30,000) Eastforest Homes Ltd., Ashburn Sponsored by: RBC Royal Bank Best Interior Decorating - Model Home/Suite (Over $30,000) Eastforest Homes Ltd., Cottonwood Sponsored by: Rogers Best New Homes Sales Office Queensgate Developments, Victoria Common Sponsored by: Coldwell Banker Peter Benninger Realty, Brokerage Best Colour Ad Hawksview Homes Ltd., Red Pen, Laundry Room Sponsored by: Homes Plus Magazine Best Website Fusion Homes, Sponsored by: GSP Group Inc. Best Advertising Campaign Queensgate Developments, Victoria Common Sponsored by: New Home & Condo Guide Best Project Signage Eastforest Homes Ltd., The Optimum Discovery Home Sponsored by: Direct Energy Best Project Logo Fusion Homes, Explorers Walk Sponsored by: Home Hardware Building Centre Best Project Sales Brochure Fusion Homes, Explorers Walk Sponsored by: Waterloo Region Home Builders Association Best Corporate Brochure Hawksview Homes Ltd. Sponsored by: Black, Shoemaker, Robinson & Donaldson Ltd. Best Corporate Logo Dunsire Developments Sponsored by: Activa Best E-Marketing Campaign Eastforest Homes Ltd., Carriage Lanes Sponsored by: Waterloo Region Home Builders Association

3 Waterloo Region Home Builders Association, in partnership with Waterloo Region Record, proudly presents the 20th Annual Sales and Marketing (SAM) Awards of Distinction recognizing the highest levels of achievement in the residential development and construction industry, while providing a showcase for associate members to illustrate their work. WRHBA members are among the most creative builders, renovators, designers, marketers, suppliers and salespeople in the region! TABLE OF CONTENTS 2014 SAM Awards of Distinction Recipients and Sponsors... 2 Eligibility of Submissions... 5 Entry Procedures and Checklist... 5 Entry Fee... 5 Photo Submission Specifications... 5 Judging Format... 5 Submission Deadline... 6 Promotion of SAM Awards of Distinction... 6 Final Notes Return of Entry Material... 6 Send Submissions to Awards Gala Entry Payment Form SINGLE DETACHED NEW HOME Key - 1 Most Outstanding Bungalow Design (Single Detached) NEW... 9 Key - 2 Most Outstanding Two Storey Design (Single Detached Home up to 2,500 ft 2 )... 9 Key - 3 Most Outstanding Two Storey Design (Single Detached Home 2,501 to 3,500 ft 2 )... 9 Key - 4 Most Outstanding Single Detached Design (3,501 ft 2 and over)... 9 MULTI-UNIT NEW HOME Key - 5 Most Outstanding Bungalow Design (Multi-Unit) NEW Key - 6 Most Outstanding Low Rise Multi-Unit Design - up to 2,000 ft 2 (3 Storey or less) Key - 7 Most Outstanding Low Rise Multi-Unit Design - 2,001 ft 2 and over (3 Storey or less) Key - 8 Most Outstanding Mid/High Rise Design (4 Storey and over)

4 ROOM DESIGN (NEW HOME OR RENOVATION) Key - 9 Most Outstanding Kitchen in a Home up to 2,000 ft Key - 10 Most Outstanding Kitchen in a Home 2,001 to 3,000 ft Key - 11 Most Outstanding Kitchen in a Home 3,001 ft 2 and over Key - 12 Most Outstanding Bathroom in a Home up to 2,500 ft Key - 13 Most Outstanding Bathroom in a Home 2,501 ft 2 and over Key - 14 Most Outstanding Indoor or Outdoor Living Space (New or Renovated) HOME RENOVATION Key - 15 Most Outstanding Home Renovation or Conversion (Under $100,000) Key - 16 Most Outstanding Home Renovation or Conversion (Over $100,000) ON-SITE SALES PRESENTATION CATEGORIES Key - 17 Best New Homes Sales Office Key - 18 Best Interior Decorating - Model Home/Suite (Under $30,000) Key - 19 Best Interior Decorating - Model Home/Suite (Over $30,000) COMPANY IMAGE & ADVERTISING 20 Best Colour Ad Best Corporate Logo Best Corporate Brochure Best Project Signage Best Project Logo Best Project Sales Brochure Best Website Best E-Marketing Campaign Best Advertising Campaign PARTNER AWARDS 29 Most Outstanding Industry Partner Sales Achievement Award GRAND SAM AWARDS Key - 31 Reurbanization Project (Residential) Key - 32 Built Green Key - 33 Builder of the Year - Single Detached Home Key - 34 Builder of the Year - Multi-Unit Home

5 ENTERING - it couldn t be easier! Eligibility of Submissions Any member since January 1, 2015 and in good standing with Waterloo Region Home Builders Association Projects must be located within Waterloo Region: Cities of Cambridge, Kitchener and Waterloo as well as the Townships of North Dumfries, Wellesley, Wilmot and Woolwich Entries must be constructed and opened for sale prior to July 9, 2015 Previous winning projects ARE NOT eligible to re-enter in the same category Previous projects deemed a finalist ARE eligible to re-enter the same category Acceptance of submissions received is at the discretion of WRHBA Entry Procedures and Checklist Accuracy of submitted materials is the responsibility of the applicant. NOTE: Information given on the entry form will be used exactly as submitted in the awards ceremony through production, presentation, award recognition pieces and in the media. Take extra care to ensure all spelling is correct before submitting each entry. Do not use UPPERCASE. WRHBA will not make any revisions to an entry once it has been submitted A separate entry form must accompany each entry - Photocopy additional entry forms as needed All supporting documents listed on the checklist are required Digital and electronic files may be submitted on one CD/USB but each entry must be saved in separate file folders (e.g. If you have two entries for Key-6 and one for category 20, you must have three folders, one for Key-6 entry A and one for Key-6 entry B and a third for category 20) The CD/USB must be clearly labeled with the Company Name Include electronic copy of current corporate logo for production Include electronic copy of current design credit corporate logo for production Include entry fees (cheque made payable to WRHBA) along with one Entry Payment form (Page 7-8) Entries not received in this manner cannot be accepted Entry Fee Entry fees are determined by the category entered; see individual entry forms and Entry Payment Form (Page 7-8) Fees are to be submitted in full by way of (one) cheque payable to the Waterloo Region Home Builders Association Include completed Entry Payment Form (Page 7-8) with payment Judging Format A three step process - ensuring entries are judged fairly, and timely One: Two: Three: Judging of all entries based on submission package received will take place at WRHBA s office Judges will narrow entries down to 3-5 finalists in each category (number of finalists in each category will not be disclosed) Judges will perform site visits or review virtual tours of finalists to determine final standing for each key category Final judging of key categories is conducted on-site. Entrants will be notified of viewing date. If the project is expected to be sold or occupied during this time, a virtual tour can be submitted at the time of entry. For further information call The 2015 SAM Awards of Distinction Judges are qualified individuals knowledgeable in the many disciplines of home construction and advertising. No judge may judge a category if his or her company or client has an entry in the category. Photo Submission Specifications Ensure both hard copy and digital photos meet the below criteria or they will not be accepted: All submissions must include both hard copy and digital photos (photo copies and printer paper images will not be accepted) Maximum number of allowable submitted images is 6 (8 for renovation categories) Renovation categories: A minimum of two before images are required (one vertical and one horizontal) All submissions must include a minimum of two portrait and two landscape (two vertical and two horizontal) Only high-quality.jpg files are accepted. Do not submit.doc,.pdf,.gif,.psd or other formats. Naming Photo Files: Please name the digital image files with your company name, model or renovation name and category number (renovation photos must also include B for before or A for after ) o i.e. WRHBA_The Associate_Key-15_1B o Company Name: WRHBA o Model Name: The Associate - 5 -

6 o Category entered: Key-15 o Photo Number/order: 1B (first before photo included) Hard copy photos submitted must be clearly labeled on the back of each photo with the information indicated above Submission Deadline All entries including payment and supporting documentation must be received by 12 p.m. on Thursday, July 9 th, 2015 The committee reserves the right to extend the deadline for a specific category and solicit additional entries in the event that there are less than 3 entries in a given category Promotion of SAM Awards of Distinction WRHBA Member companies and their affiliates must indicate the Year and the Award Category Title in which they won or were a finalist when advertising/promoting/etc. that they were a winner or a finalist. There are to be NO changes made to the NAME of the Award category. Correct: WRHBA 2015 GRAND SAM Builder of the Year Single Detached Home Incorrect: WRHBA SAM Awards Builder of the Year* *Incorrect as the year in which the award was won is not identified, nor was the full name of the award category used. Final Notes WRHBA reserves the right to disqualify incomplete submissions without notice or refund Acceptance of submissions received is at the discretion of WRHBA WRHBA reserves the right to realign categories due to volume of entries. If this process should take place, entrants will be notified If there are fewer than three entries in any category, WRHBA reserves the right to eliminate that category from the competition. Refunds will be given to those who have entered a cancelled category A representative from the builder must sign-off on the entry form for eligibility WRHBA reserves the right to take judges on-site Projects unavailable for on-site judging are disqualified unless a virtual tour is received by Thursday, July 9, 2015 WRHBA reserves all publishing rights to materials submitted All entrants agree to be bound by these rules Return of Entry Material All materials submitted become the sole property of WRHBA. WRHBA reserves the right to use any or all of these materials for promotion of the WRHBA SAM Awards of Distinction. Due to the volume of entries expected, WRHBA is unable to return any of the submitted material. Send Submissions to: Waterloo Region Home Builders Association Attention: Julie Burdett 725 Bridge Street West, Suite 1, Concourse Level Waterloo, ON N2V 2H1 Awards Gala The 20 th Annual SAM (Sales and Marketing) Awards of Distinction Ceremony will be held on November 5 th, 2015, Bingemans Marshall Hall, Kitchener, ON. You are encouraged to bring your team, clients and suppliers to make it a celebration for everyone! Contact Julie Burdett by ing: julie-burdett@wrhba.com or calling to register. TICKET PRICES Register BEFORE August 31, 2015 Register FROM September 1, 2015 to September 30, 2015 Register AFTER October 1, 2015 Corporate Table of Eight $800 $860 $925 Individual Ticket $115 $130 $

7 WRHBA 2015 SAM AWARDS OF DISTINCTION ENTRY PAYMENT FORM All entries must be submitted by: 12 p.m. on Thursday, July 9, 2015 No late payments or entries will be accepted. Payment is to be submitted in full by way of (one) cheque payable to the Waterloo Region Home Builders Association. Entrants must include this completed form with payment. Entry Pricing: Award Categories: $150 + $19.50 HST = $ per entry Company Name: Contact Name: Phone Number: Single Detached New Home Categories CAT. # CATEGORY NAME COST PER ENTRY Key - 1 Most Outstanding Bungalow Design (Single Detached) NEW $150 Key - 2 Most Outstanding Two Storey Design (Single Detached Home up to 2,500 ft 2 ) $150 Key - 3 Most Outstanding Two Storey Design (Single Detached Home 2,501 to 3,500 ft 2 ) $150 Key - 4 Most Outstanding Single Detached Design (3,501 ft 2 and over) $150 Multi-Unit New Home Categories CAT. # CATEGORY NAME COST PER ENTRY Key - 5 Most Outstanding Bungalow Design (Multi-Unit) NEW $150 Key - 6 Most Outstanding Low Rise Multi-Unit Design - up to 2,000 ft 2 (3 Storey or less) $150 Key - 7 Most Outstanding Low Rise Multi-Unit Design - 2,001 ft 2 and over (3 Storey or less) $150 Key - 8 Most Outstanding Mid/High Rise Design (4 Storey and over) $150 Room Design Categories (New Home or Renovation) CAT. # CATEGORY NAME COST PER ENTRY Key - 9- Most Outstanding Kitchen in a Home up to 2,000 ft 2 $150 Key - 10 Most Outstanding Kitchen in a Home 2,001 to 3,000 ft 2 $150 Key - 11 Most Outstanding Kitchen in a Home 3,001 ft 2 and over $150 Key - 12 Most Outstanding Bathroom in a Home up to 2,500 ft 2 $150 Key - 13 Most Outstanding Bathroom in a Home 2,501 ft 2 and over $150 Key - 14 Most Outstanding Indoor or Outdoor Living Space (New or Renovated) $150 Home Renovation Categories CAT. # CATEGORY NAME COST PER Key - 15 Key - 16 Most Outstanding Home Renovation or Conversion (Under $100,000) Most Outstanding Home Renovation or Conversion (Over $100,000) ENTRY $150 $150 # OF ENTRIES # OF ENTRIES # OF ENTRIES # OF ENTRIES SUBTOTAL SUBTOTAL SUBTOTAL SUBTOTAL - 7 -

8 On-Site Sales Presentation Categories CAT. # CATEGORY NAME COST PER ENTRY Key - 17 Best New Homes Sales Office $150 Key - 18 Best Interior Decorating Model Home/Suite (Under $30,000) $150 Key - 19 Best Interior Decorating Model Home/Suite (Over $30,000) $150 Company Image & Advertising Categories CAT. # CATEGORY NAME COST PER ENTRY 20 Best Colour Ad $ Best Corporate Logo $ Best Corporate Brochure $ Best Project Signage $ Best Project Logo $ Best Project Sales Brochure $ Best Website $ Best E-Marketing Campaign $ Best Advertising Campaign $150 Partner Award Categories CAT. # CATEGORY NAME COST PER ENTRY 29 Most Outstanding Industry Partner $40 30 Sales Achievement Award $150 GRAND SAM AWARDS CAT. # CATEGORY NAME COST PER ENTRY Key - 31 Reurbanization Project (Residential) $250 Key - 32 Built Green $250 Key - 33 Builder of the Year - Single Detached Home $250 Key - 34 Builder of the Year - Multi-Unit Home $250 # OF ENTRIES # OF ENTRIES # OF ENTRIES # OF ENTRIES SUBTOTAL SUBTOTAL SUBTOTAL SUBTOTAL PAYMENT INFORMATION CATEGORY # # OF ENTRIES COST PER ENTRY SUBTOTAL Award Categories (1-28, 30) $150 Award Category (29) $40 Award Categories (31-34) $250 Subtotal for all entries: 13% HST (# RT) GRAND TOTAL All entry payments must be submitted by 12 p.m. on Thursday, July 9, 2015 No late payments or entries will be accepted. Payment is to be submitted in full by way of (one) cheque payable to the Waterloo Region Home Builders Association. Entrants must include this completed form with payment. By entering WRHBA s SAM Awards of Distinction, all member companies and their affiliates agree to adhere to ALL of the rules contained within this entry kit. The rules are established to support fair and equitable marketing initiatives. Send Submissions to: Waterloo Region Home Builders Association Attention: Julie Burdett, Event & Marketing Coordinator 725 Bridge Street West, Suite 1 Concourse, Waterloo, ON, N2V 2H1 Tel: Fax: Julie-Burdett@wrhba.com - 8 -

9 SINGLE DETACHED NEW HOME ALL FIELDS MUST BE COMPLETED MUST ACCOMPANY EACH CATEGORY ENTERED Design Key - 1 Most Outstanding Bungalow Design (Single Detached) NEW Note: A bungalow with a loft may be entered if the loft space is only considered as bonus space to the overall floor plan. Bungalows with 2 or more bedrooms and a bathroom in the loft should be entered as a 2-storey home. Key - 2 Most Outstanding Two Storey Design (Single Detached Home up to 2,500 ft 2 ) Key - 3 Most Outstanding Two Storey Design (Single Detached Home 2,501 to 3,500 ft 2 ) Key - 4 Most Outstanding Single Detached Design (3,501 ft 2 and over) Judging Criteria: Overall exterior and interior appeal, use of building forms and materials, creative use of space, functionality of floor plan, and overall appeal to target market Category Number Category Title: Company Name: Submitted By: Phone Number: Project Name: Model Name: Date Project Opened for Sale: Square Footage of Unit(s) (or range): Project Address: Average Price of Unit(s): $ Target Market: X Signature of builder or builder s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety. By entering WRHBA SAM Awards, all member companies and their affiliates agree to adhere to ALL of the rules contained within this entry kit. The rules are established to support fair and equitable marketing initiatives. Questions? Contact Additional Entry Requirements: Submit a 300 word (max) narrative defining the target audience and articulating how and why this design was so successful in terms of sales success and/or customer satisfaction Submit a maximum of 6 photographs 5X7 Hardcopies and Digital J-PEG; 300 DPI on CD or USB Images must include a combination of: Interior and Exterior Vertical views (2 min) Interior and Exterior Landscape views (2 min) Electronic copy of current corporate logo Electronic copy of design credit company logo Provide a clean copy of marketing materials and floor plan (brochure inserts are acceptable) Agree to make entry available for on-site judging (if deemed a finalist) or provide a virtual tour Include fee of $150 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit Design Credits If a WRHBA agency or designer assisted your team with the design of your entry, be sure to list their names and firms on the Entry Form. They will be recognized at the Awards Ceremony. Design Credits to: - 9 -

10 MULTI-UNIT NEW HOME ALL FIELDS MUST BE COMPLETED MUST ACCOMPANY EACH CATEGORY ENTERED Innovate Key - 5 Key - 6 Key - 7 Key - 8 Most Outstanding Bungalow Design (Multi-Unit) NEW Most Outstanding Low Rise Multi-Unit Design Up to 2,000 ft 2 (3 storey or less) Most Outstanding Low Rise Multi-Unit Design 2,001 ft 2 and over (3 storey or less) Note: A single unit is judged, not the entire project. Each unit entered requires a separate form and fee. Most Outstanding Mid/High Rise Design (4 Storey and over) Must be 50% sold to qualify Note: A single unit is judged, not the entire project. Each unit entered requires a separate form and fee. Judging Criteria: Overall exterior and interior appeal, use of building forms and materials, creative use of space, functionality of floor plan, and overall appeal to target market Category Number Category Title: Company Name: Submitted By: Phone Number: Project Name: Model Name: Date Project Opened for Sale: Square Footage of Unit(s) (or range): Project Address: Average Price of Unit(s): $ Target Market: X Signature of builder or builder s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety. By entering WRHBA SAM Awards, all member companies and their affiliates agree to adhere to ALL of the rules contained within this entry kit. The rules are established to support fair and equitable marketing initiatives. Questions? Contact Additional Entry Requirements: Submit a 300 word (max) narrative defining the target audience and articulating how and why this design was so successful in terms of sales success and/or customer satisfaction Submit a maximum of 6 photographs 5X7 Hardcopies and Digital J-PEG; 300 DPI on CD or USB Images must include a combination of: Interior and Exterior Vertical views (2 min) Interior and Exterior Landscape views (2 min) Electronic copy of current corporate logo Electronic copy of design credit company logo Provide a clean copy of marketing materials and floor plan (brochure inserts are acceptable) Agree to make entry available for on-site judging (if deemed a finalist) or provide a virtual tour Include fee of $150 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit Design Credits If a WRHBA agency or designer assisted your team with the design of your entry, be sure to list their names and firms on the Entry Form. They will be recognized at the Awards Ceremony. Design Credits to:

11 ROOM DESIGN (NEW HOME or RENOVATION) ALL FIELDS MUST BE COMPLETED MUST ACCOMPANY EACH CATEGORY ENTERED Key - 9 Most Outstanding Kitchen in a Home up to 2,000 ft 2 Key - 10 Most Outstanding Kitchen in a Home 2,001 to 3,000 ft 2 Key - 11 Most Outstanding Kitchen in a Home 3,001 ft 2 and over Key - 12 Most Outstanding Bathroom in a Home up to 2,500 ft 2 Key - 13 Most Outstanding Bathroom in a Home 2,501 ft 2 and over Key - 14 Most Outstanding Indoor or Outdoor Living Space (New or Renovated) (For example: patio, garage, bedroom, mudroom, laundry room, etc., not a kitchen or bathroom) Create Judging Criteria: Overall appeal, innovative design/features, use of materials, creative use of space and functionality of floor plan Category Number Category Title: Company Name: Submitted By: Phone Number: Project Name: Model Name: Date Project Opened for Sale: Square Footage of Home (or range): Project Address: Average Price of Unit(s): $ X Signature of builder or builder s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety. By entering WRHBA SAM Awards, all member companies and their affiliates agree to adhere to ALL of the rules contained within this entry kit. The rules are established to support fair and equitable marketing initiatives. Questions? Contact Additional Entry Requirements: Submit a 300 word (maximum) narrative articulating how and why this design was so successful in terms of sales success and/or customer satisfaction Submit a maximum of 6 photographs 5X7 Hardcopies and Digital J-PEG; 300 DPI on CD or USB Images must include a combination of: Interior Vertical views (2 min) Interior Horizontal views (2 min) Electronic copy of current corporate logo Electronic copy of design credit company logo Provide a clean copy of marketing materials and floor plan (brochure inserts are acceptable) Agree to make entry available for on-site judging (if deemed a finalist) or provide a virtual tour Include fee of $150 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit Design Credits If a WRHBA agency or designer assisted your team with the design of your entry, be sure to list their names and firms on the Entry Form. They will be recognized at the Awards Ceremony. Design Credits to:

12 HOME RENOVATION Shine ALL FIELDS MUST BE COMPLETED MUST ACCOMPANY EACH CATEGORY ENTERED Key - 15 Most Outstanding Home Renovation or Conversion (Under $100,000) Key - 16 Most Outstanding Home Renovation or Conversion (Over $100,000) Judging Criteria: Overall appeal, use of materials, creative use of space and functionality of floor plan Category Number Category Title: Company Name: Submitted By: Phone Number: Project Name: Square Footage Before: Square Footage After: Actual Cost of Renovation: $ Project Address: X Signature of builder or builder s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety. Additional Entry Requirements: Submit a 300 word (maximum) narrative articulating how and why this design was so successful in terms of customer satisfaction Submit a maximum of 8 photographs 5X7 Hardcopies and Digital J-PEG; 300 DPI on CD or USB Images must include a combination of: Before and After - Vertical views (2 min) Before and After - Horizontal views (2 min) Tip: Before-and-after photos taken from the same vantage point is helpful to the judging process Electronic copy of current corporate logo Electronic copy of design credit company logo Provide clean copies of the floor plan, one before the renovation and one after the renovation (hand drawn sketches are acceptable) Check availability of homeowner to allow judges on-site (if deemed a finalist) to view project or provide a virtual tour Include fee of $150 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit By entering WRHBA SAM Awards, all member companies and their affiliates agree to adhere to ALL of the rules contained within this entry kit. The rules are established to support fair and equitable marketing initiatives. Questions? Contact Design Credits If a WRHBA agency or designer assisted your team with the design of your entry, be sure to list their names and firms on the Entry Form. They will be recognized at the Awards Ceremony. Design Credits to:

13 ON-SITE SALES PRESENTATION Pride ALL FIELDS MUST BE COMPLETED MUST ACCOMPANY EACH CATEGORY ENTERED Key - 17 Best New Homes Sales Office Judging Criteria: Visually convey sales information (layout of sales centre), communication of a marketing theme, and communication of project and/or builder image. Category Number 17 Category Title: Best New Homes Sales Office Company Name: Submitted By: Phone Number: Project Name: Date Project Opened for Sale: Sales Office Address: X Signature of builder or builder s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety. Additional Entry Requirements: On letterhead submit a 300 word (maximum) narrative articulating what makes this new home sales office so outstanding Submit a maximum of 6 photographs 5X7 Hardcopies and Digital J-PEG; 300 DPI on CD or USB Images must include a combination of: Interior and Exterior - Vertical views (2 min) Interior and Exterior - Horizontal views (2 min) Electronic copy of current corporate logo Electronic copy of design credit company logo Provide a clean copy of marketing materials and floor plan, (brochure inserts are acceptable) Agree to make entry available for on-site judging (if deemed a finalist) or provide a virtual tour Include fee of $150 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit By entering WRHBA SAM Awards, all member companies and their affiliates agree to adhere to ALL of the rules contained within this entry kit. The rules are established to support fair and equitable marketing initiatives. Questions? Contact Design Credits If a WRHBA agency or designer assisted your team with the design of your entry, be sure to list their names and firms on the Entry Form. They will be recognized at the Awards Ceremony. Design Credits to:

14 ON-SITE SALES PRESENTATION Design ALL FIELDS MUST BE COMPLETED MUST ACCOMPANY EACH CATEGORY ENTERED Key - 18 Best Interior Decorating - Model Home/Suite (Under $30,000) Key - 19 Best Interior Decorating - Model Home/Suite (Over $30,000) Judging Criteria: Use of finishes, furnishings, window treatments and accessories used to highlight features of the model home, in relation to the target market. All upgrades as shown are to be included in price. Category Number Category Title: Company Name: Submitted By: Phone Number: Project Name: Model Name: Date Project Opened for Sale: Total Dollars spent on Decorating: $ Cost of Upgrades: $ Project Address: X Signature of builder or builder s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety. By entering WRHBA SAM Awards, all member companies and their affiliates agree to adhere to ALL of the rules contained within this entry kit. The rules are established to support fair and equitable marketing initiatives. Questions? Contact Additional Entry Requirements: On letterhead submit a 300 word (maximum) narrative defining the target audience and articulating what makes this model home so outstanding Submit a maximum of 6 photographs 5X7 Hardcopies and Digital J-PEG; 300 DPI on CD or USB Images must include a combination of: Interior 2 Vertical views (2 min) Interior 2 Horizontal views (2 min) Electronic copy of current corporate logo Electronic copy of design credit company logo Agree to make entry available for on-site judging (if deemed a finalist) or provide a virtual tour Include fee of $150 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit Design Credits If a WRHBA agency or designer assisted your team with the design of your entry, be sure to list their names and firms on the Entry Form. They will be recognized at the Awards Ceremony. Design Credits to:

15 COMPANY IMAGE & ADVERTISING Quality ALL FIELDS MUST BE COMPLETED MUST ACCOMPANY EACH CATEGORY ENTERED 20 Best Colour Ad 21 Best Corporate Logo 22 Best Corporate Brochure Judging Criteria: Concept, copy, layout, overall design and execution to convey message to target market 23 Best Project Signage 24 Best Project Logo 25 Best Project Sales Brochure Judging Criteria: Concept, copy, layout, overall design and execution conveying information and/or theme to buyer Category Number Category Title: Company Name: Submitted By: Phone Number: Project Name (23-25): X Signature of builder or builder s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety. Design Credits If a WRHBA agency or designer assisted your team with the design of your entry, be sure to list their names and firms on the Entry Form. They will be recognized at the Awards Ceremony. Design Credits to: Additional Entry Requirements: Submit a 300 word (maximum) narrative defining the target audience and articulating how and why this design was so successful in terms of achieving its goals (branding in the marketplace, sales success and/or customer satisfaction, etc.) Electronic copy of current corporate logo Electronic copy of design credit company logo Digital J-PEG Images; 300 DPI on CD or USB In addition to the digital images, submit the following: One print out of Project Signage (23) Hardcopies illustrating three different project logo applications (24) Include fee of $150 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit By entering WRHBA SAM Awards, all member companies and their affiliates agree to adhere to ALL of the rules contained within this entry kit. The rules are established to support fair and equitable marketing initiatives. Questions? Contact

16 COMPANY IMAGE & ADVERTISING ALL FIELDS MUST BE COMPLETED MUST ACCOMPANY EACH CATEGORY ENTERED 26 Best Website Excellence Judging Criteria: Originality, creative use of the media, concept and execution of the presentation, information architecture (navigation), use of customer/trade portals (where applicable) 27 Best E-Marketing Campaign Judging Criteria: Originality, creative execution, must include two or more examples of reaching target electronically (including e-blast, e-direct, website, e-newsletter or , social media, etc.), overall concept and consistent execution of the creative campaign 28 Best Advertising Campaign Judging Criteria: Originality - must include three or more examples of reaching target audience (including, but not limited to, print, radio, TV, outdoor, website, e-marketing, signage, direct mail, social media, etc.), overall creative concept and consistent execution of the campaign across all submitted media. Category Number Category Title: Company Name: Submitted By: Phone Number: Web Address: X Signature of builder or builder s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety. By entering WRHBA SAM Awards, all member companies and their affiliates agree to adhere to ALL of the rules contained within this entry kit. The rules are established to support fair and equitable marketing initiatives. Questions? Contact Design Credits If a WRHBA agency or designer assisted your team with the design of your entry, be sure to list their names and firms on the Entry Form. They will be recognized at the Awards Ceremony. Design Credits to: Additional Entry Requirements: Submit a 300 word (maximum) narrative defining the target audience, objectives of the project and articulating how and why this project was so successful in terms of achieving its goals (branding, sales success and/or customer satisfaction, etc.) Website username and password (if applicable) Electronic copy of current corporate logo Electronic copy of design credit company logo Digital J-PEG Images; 300 DPI on CD or USB In addition to the digital images, submit the following: Hardcopy of electronic print screens showing homepage and one other view of website (26) Hardcopies of all e-media (27) One hardcopy of all print media and one electronic version of all broadcast media as required to judge complete campaign (28) Include fee of $150 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit

17 PARTNER AWARDS (Page 1 of 2) ALL FIELDS ON PAGES 17 & 18 MUST BE COMPLETED Distinction 29 Most Outstanding Industry Partner This self-nominating category is open to all WRHBA members, excluding builders and renovators. Members are to provide the name of 10 clients/companies; WRHBA will then provide each client/company an evaluation form; the overall winner will be determined by way of averaging the submitted evaluation forms. Judging Criteria: Customer service, new product/service trends, technical competence and price competitiveness Category Number 29 Category Title: Most Outstanding Industry Partner Company Name: Type of Business: Submitted By: Phone Number: Web Address: X Signature of Member or Member s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety. Additional Entry Requirements: Entry is complete when all boxes are and pages 17 and 18 are filled out Complete and submit entry form indicating 10 clients, contact information for each client/company Signature of entrant Agree to third party verification activities Electronic copy of current corporate logo Include fee of $40 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit Client/Company Name: 1 Contact Name: Phone Number: 2 Client/Company Name: Contact Name: Phone Number:

18 Client/Company Name: 3 Contact Name: Phone Number: Client/Company Name: 4 Contact Name: Phone Number: Client/Company Name: 5 Contact Name: Phone Number: 6 Client/Company Name: Contact Name: Phone Number: Client/Company Name: 7 Contact Name: Phone Number: Client/Company Name: 8 Contact Name: Phone Number: Client/Company Name: 9 Contact Name: Phone Number: 10 Client/Company Name: Contact Name: Phone Number:

19 PARTNER AWARDS Pride ALL FIELDS MUST BE COMPLETED 30 Sales Achievement Award The purpose of this award is to recognize outstanding sales achievements by salespersons Salespersons must be employed, retained or supervised by a member of WRHBA Individuals must have been responsible for sales totaling $1,000,000 or more in a given one-year period from July 1, 2014 to June 30, Salespersons may enter total dollar sales volume if they sold for multiple builders This certificate is for individual sales people/individual sales achievement in Waterloo Region Recognition of Sales Achievements will take place at the SAM Awards of Distinction Ceremony on Thursday November 5 th, 2015 at Bingemans Marshall Hall Accumulated company sales will not be accepted Entry Requirements: On company letterhead, indicate the following The WRHBA Member/representative who is submitting the names Complete contact information The dates indicating total sales List in three columns All salespeople eligible for Achievement Certificate (Name will appear on certificate EXACTLY as printed) address for all salespeople The total volume of sales generated by each salesperson between: July 1, 2014 to June 30, Include the following Enclose Acknowledgement that these are the individual sales of the nominated people Signature of WRHBA representative A fee of $150* per name plus HST cheque payable to Waterloo Region Home Builders Association Include completed Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit *Includes one dinner ticket to event, printing, and framing of certificate Send Submission to: Waterloo Region Home Builders Association Attn: Julie Burdett, Event & Marketing Coordinator 725 Bridge Street West, Suite 1, Waterloo, ON N2V 2H1 Questions? Please contact Julie Burdett, , or by to Julie-Burdett@wrhba.com

20 GRAND SAM AWARDS REURBANIZATION ALL FIELDS MUST BE COMPLETED GRAND SAM Key - 31 Reurbanization Project (Residential) Project must be under construction or built. Preference for project to be located within the Built Up Area 1 as indicated within the Region of Waterloo s Built Boundary 2. (See Map Enclosed page 21) Judging Criteria: Creative utilization of property and landscaping design, integration and compatibility with adjacent land uses. Bonus: Utilization of existing buildings / structures through adaptive re-use. Project that provides for historic or architecture preservation. Residential re-development of a former Brownfield site. Category Number 31 Category Title: Reurbanization Project (Residential) ENTRY FORMS must accompany EACH category entered, duplicate as needed Company Name: Submitted By: Company Phone Number: Date Project Opened for Sale: Project Name & Address: Square Footage of Unit(s) (or range): Average Price of Unit(s): $ X Signature of builder or builder s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety. Design Credits If a WRHBA agency or designer assisted your team with the design of your entry, be sure to list their names and firms on the Entry Form. They will be recognized at the Awards Ceremony. Design Credits to: Additional Entry Requirements: On letterhead submit a 300 word (maximum) narrative articulating how and why this design was so successful in terms of sales success and/or customer satisfaction Submit a maximum of 6 photographs 5X7 Hardcopies and Digital J-PEG; 300 DPI on CD or USB Images must include a combination of: Before and After - Vertical views (2 min) Before and After - Landscape views (2 min) Electronic copy of current corporate logo Electronic copy of design credit company logo Provide one clean copy of the site plan and unit plan (if applicable) Agree to make entry available for on-site judging (if deemed a finalist) or provide a virtual tour Include fee of $250 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit 1 Built Up Area All land within the Built Boundary 2 Built Boundary The limits of the developed urban areas as defined by the Minister of Public Infrastructure Renewal in accordance with Policy (in the Growth Plan for the Greater Golden Horseshoe, 2006) See map enclosed on page

21 GRAND SAM AWARDS REURBANIZATION GRAND SAM Waterloo Region Built Area (Lands within the built boundary as defined by the Province in 2006) Questions regarding this category should be directed to Julie Burdett, WRHBA Event and Marketing Coordinator by phone: or

22 GRAND SAM AWARDS BUILT GREEN (Page 1 of 2) ALL FIELDS MUST BE COMPLETED Key - 32 Built Green GRAND SAM This award recognizes the best environmental performance, through excellence in building design, construction and materials that together make an impressive green impact in a single built home, either custom or production built, that is energy efficient and healthy to live in. All entrants will be recognized. Judging Criteria: This award takes into account your Company s efforts, green specifications, energy efficiency, environmentally sensitive and community sensitive building designs and techniques. NOTE: Entrants must agree to any third party verification activities if requested. ENTRY FORMS must accompany EACH category entered, duplicate as needed Category Number 31 Category Title: Built Green 32 Company Name: Submitted By: Phone Number: Project Name: Model Name: Date Project Opened for Sale: Square Footage of Unit(s) (or range): Average Price of Unit(s): $ Project Address: Additional Entry Requirements: Submit a maximum of 6 photographs 5X7 Hardcopies & On a CD: J-PEG; 300 DPI Images must include a combination of: Interior and Exterior - Vertical views Interior and Exterior - Horizontal views Electronic copy of current corporate logo Provide pertinent back-up documentation (e.g. blower door testing) Agree to any third party verification activities if requested Include completed form on Page 23 Include fee of $250 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit X Signature of builder or builder s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety

23 GRAND SAM AWARDS Key 32 BUILT GREEN (Page 2 of 2) ALL FIELDS MUST BE COMPLETED GRAND SAM COMPANY Section: Are your homes certified?..yes or No Which Green Certification Program(s) are you using? Who is your Evaluator? Describe the various Green Specifications that your company offers in order to differentiate from a standard built home: Are these Green Specifications standard or do you sell each as an option? How many homes did you build in the past year? How many homes in the past year were built using your green specs? Model, Demonstration or Custom Built Home Section: Model Name: Model Address: What is your EnerGuide rating for this home? (Circle one below and provide supporting documentation) Under Over 85 What is your Blower Door Air Test Rest result for this home? (Circle one below and provide supporting documentation) 3 + over Under 1 Furnace Air Conditioning HRV Water Heater Drain Water Heat Recovery Brand: Model: Efficiency: Brand: Model: Efficiency: Brand: Model: Efficiency: Brand: Model: Efficiency: Brand: Model: Efficiency: Describe any additional Green Specs included in this home that make it greener than a standard built home:

24 GRAND SAM AWARDS BUILDER OF THE YEAR (Page 1 of 2) ALL FIELDS ON PAGES 24 & 25 MUST BE COMPLETED GRAND SAM Key - 33 Key - 34 Builder of the Year - Single Detached Home Builder of the Year - Multi-Unit Home Awards are bestowed upon the builder who combines the best overall New Home, Room Design, On-site Sales Presentation, Company Image and Advertising. Homes are to be constructed, open to the public, and available for sale prior to July 9 th, Judging Criteria: Entries will be judged on the combination of excellent product with outstanding advertising and promotion. Judges will grade the entries in various different categories and the cumulative total score will be used to determine the Builder of the Year. ENTRY FORMS must accompany EACH category entered, duplicate form as needed Category Number Category Title: Company Name: Submitted By: Phone Number: Name of Model(s): Date Opened for Sale: Address of model(s): X Signature of builder or builder s rep indicates that they have read the 2015 SAM Awards of Distinction Entry Kit and included forms in its entirety. Additional Entry Requirements: Submit a maximum of 6 photographs 5X7 Hardcopies and Digital J-PEG; 300 DPI on CD or USB Images must include a combination of: Interior and Exterior - Vertical views Interior and Exterior - Horizontal views Electronic copy of current corporate logo Electronic copy of design credit company logo Complete form on Page 25 Include fee of $250 per entry plus HST Cheque payable to Waterloo Region Home Builders Association Include Payment Entry Form (pg 7-8) I agree to adhere to all rules within this entry kit Design Credits If a WRHBA agency or designer assisted your team with the design of your entry, be sure to list their names and firms on the Entry Form. They will be recognized at the Awards Ceremony. Design Credits to:

25 BUILDER OF THE YEAR (CONTINUED- Page 2 of 2) ALL FIELDS ON PAGES 24 & 25 MUST BE COMPLETED GRAND SAM Key - 33 Key - 34 Builder of the Year Single Detached Home Builder of the Year Multi-Unit Home Builders of the Year can be based on entering a singular home (model) OR multiple homes (models); Builders of the Year are comprised of four components derived from entering one submission in each of the following four sub-categories. Note: selected components below must also be entered as individual submissions in their sub-categories in order to qualify for the Builder of the Year Award SUB-CATEGORIES: NEW HOME ROOM DESIGN ON-SITE SALES PRESENTATION COMPANY IMAGE & ADVERTISING Choose only one component from each of the four sub-categories: NEW HOME Key 1 Bungalow Design (Single Detached) - Model name: Key 2 Two Storey Design (Single Detached Home up to 2,500 ft 2 ) - Model name: Key 3 Two Storey Design (Single Detached Home 2,501-3,500 ft 2 ) - Model name: Key 4 Single Detached Design (Home 3,501 ft 2 and over) - Model name: Key 5 Bungalow Design (Multi-Unit) Model name: Key 6 Low Rise Multi-Unit Design (3 Storey or less, up to 2,000 ft 2 ) - Model name: Key 7 Low Rise Multi-Unit Design (3 Storey or less, 2,001 ft 2 and over) - Model name: Key 8 Mid/High Rise Design (4 Storey and over) - Model name: ROOM DESIGN Key 9 Kitchen in a Home up to 2,000 ft 2 - Model name: Key 10 Kitchen in a Home 2,001-3,000 ft 2 - Model name: Key 11 Kitchen in a Home 3,001 ft 2 and over - Model name: Key 12 Bathroom in a Home up to 2500 ft 2 - Model name: Key 13 Bathroom in a Home 2501 ft 2 and over - Model name: Key 14 Indoor or Outdoor Living Space - Model name: ON-SITE SALES PRESENTATION Key 17 New Homes Sales Office Address: Key 18 Interior Decorating - Model Home/Suite (under $30,000) - Model name: Key 19 Interior Decorating - Model Home/Suite (over $30,000) - Model name: COMPANY IMAGE & ADVERTISING Colour Ad: Logo (Corporate or Project): Brochure (Corporate or Project): Project Signage: Website: E-Marketing Campaign: Advertising Campaign: Note: If more than one selection from each of the four sub-categories is chosen, WRHBA reserves the right to reduce the selection to one per sub-category

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