BLUEPRINTS FOR SOCIAL ENTREPRENEURSHIP PARTNERS:

Transcription

1 BLUEPRINTS FOR SOCIAL ENTREPRENEURSHIP PARTNERS:

2 Blueprints for Social Entrepreneurship 2nd edition November 2016 Hilfswerft ggmbh Damm 35a D Oldenburg Germany Tel: to the website Photo credits: construction plan: aurielaki / Shutterstock.com tablet: Sorapop Udomsri / Shutterstock.com compass: Olga Popova / Shutterstock.com (S. 17, 21, 23, 25, 27, 29)

3 Table of Contents Rough Sketch: Social Entrepreneurship... 4 Architects: Hilfswerft ggmbh... 8 Blueprints: Sphere of Influence and Activity Builders: Supporters and Advocates Clients: Select Clients and Partners Basic Design: Our Services 1. Services (for Companies) Impact-Optimisation Employer Branding Advanced Training Executive Programmes Events Social Entrepreneurship Camp (for Universities) Social Startup Pitch (for Multipliers) Social Entrepreneur Progamme (for Founders) Social Business Angel Programme (for Entrepreneurs and Management) Starter Blueprints for Home Use: Implementation Planning: Contact the Hilfswerft Team... 32

4 Rough Sketch: Social Entrepreneurship Social entrepreneurship is the synthesis of entrepreneurial methods and socio-ecological goals. Social entrepreneurship deals with the question of how one can solve the world s challenges (see image) with entrepreneurial means. Goals of social entrepreneurship: Solving social problems through products and services Self-sustaining financing based on a business model Profits realised benefit society - not shareholders Fair working conditions - high motivation 4 Hilfswerft Blueprints for Social Entrepreneurship

5 Global Sustainability Goals were adopted by the United Nations on 25 September Hilfswerft Blueprints for Social Entrepreneurship 5

6 Hilfswerft Social Business Matrix: Financial Returns and Social Benefits (Impact) ROI (+) Organisations generate high financial ROI at the expense of society / environment Organisations create social benefits, are able to finance themselves, and are not dependent upon donations Impact (-) Impact (+) Vulnerable organisations produce negative external effects, yet generate no financial returns Organisations generate many social benefits, for which there is limited willingness to fund ROI (-) Hilfswerft 6 Hilfswerft Blueprints for Social Entrepreneurship

7 Examples of Organisations and their Positions in the Hilfswerft Social Business Matrix ROI (+) Impact (-) Impact (+) ROI (-) Hilfswerft Hilfswerft Blueprints for Social Entrepreneurship 7

8 Architects: Hilfswerft ggmbh Hilfswerft is a German charitable organisation (GmbH) Founded: 2014 Locations: Oldenburg and Bremen (Germany) Stakeholders Sönke Burkert, Nils Dreyer, Carsten Lessmann (each 1/3 owners) Benefit to the public Due to its support of educational purposes and social engagement for the benefit of educational purposes, Hilfswerft GmbH is tax-exempt based upon the latest notice of exemption, as well as the appendix to the corporation tax assessment [Körperschaftsteuerbescheid] from the Oldenburg tax office, StNr. 64/220/20310 IV/255, dated 11 Dec 2014 in accordance with 5 Para. 1 No. 9 of the corporation tax law [Körperschaftsteuergesetzes] and 3 No. 6 of the Trade Tax Act [Gewerbesteuergesetz]. 8 Hilfswerft Blueprints for Social Entrepreneurship

9 The Hilfswerft Founders Team Nils Dreyer, Sönke Burkert, Carsten Lessmann (from left to right) Hilfswerft Blueprints for Social Entrepreneurship 9

10 Blueprints: Sphere of Influence and Activity Our sphere of influence Entrepreneurs & Management Social Entrepreneurs Universities & Students Companies & Organisations 10 Hilfswerft Blueprints for Social Entrepreneurship

11 Our Sphere of Activity We bring social entrepreneurship into universities. Students in Social Entrepreneurship Camps develop business models to solve our world s socio-ecological challenges. We assist companies and organisations in determining how they can increase their social yields. We provide practical training and education for founders in the social sector (i.e., social entre- and intrapreneurs). Our assistance is free of charge for the social startup. We build a network of experienced and socially dedicated entrepreneurs - our social business angels. They share their experience and knowledge in coaching and workshops. Hilfswerft Blueprints for Social Entrepreneurship 11

12 Builders: Supporters and Advocates Prof. Dr. Sabine Bohnet-Joschko Walcker Stiftung, Professor of Management and Innovation in Public Health, University of Witten/Herdecke Hilfswerft seeks to solve social problems with entrepreneurial approaches - that s something I believe is worth supporting. Michael Sommer Contributor, Deutscher Caritasverband e.v. The Hilfswerft team is building a bridge between charitable organisations and social entrepreneurs. This is a win-win for everyone involved. Dr. David Klett Director, Klett Lernen GmbH The event organised by Hilfswerft was run in a professional and goal-oriented manner. We will gladly support the good work of Hilfswerft. David Diallo Founder, Social Publish Verlag (enorm) The Hilfswerft events initially reach students and entrepreneurs. We then make the content available to a broad audience. Frank Kühne Foundation Director, Adalbert Raps Stiftung The cooperation with Hilfswerft was distinguished by a level of professionalism that we have seldom experienced. Brigitte Zypries Parliamentary State Secretary, BMWI I see great potential in the social startup pitch initiated by Hilfswerft. We at the BMWI [Federal Ministry of Economic Affairs and Energy] will further develop the format in collaboration with Hilfswerft. 12 Hilfswerft Blueprints for Social Entrepreneurship

13 Clients: Selected Clients and Partners Hilfswerft Blueprints for Social Entrepreneurship 13

14 For Companies: Impact Optimisation Benefits: We enable companies to generate social returns from available resources. Current status: Corporate Social Responsibility (CSR) in recent years has developed increasingly into a purely marketing and public relations tool. Companies who actually wish to make an impact in our society require new approaches. Our solution: Our impact optimisation is focussed on developing an individualised solution to integrate social entrepreneurship as a component in the company s DNA. Target group: Companies Services: Guided social innovation process Advanced training concepts Event concepts Consultation during implementation Expected results: Impact audit Development of project ideas Contact with leaders 14 Hilfswerft Blueprints for Social Entrepreneurship

15 Implementation: Impact Optimisation through Advanced Training with Local Initiatives Event format engagiert in Oberfranken, developed for Raps KG (Kulmbach). Hilfswerft Blueprints for Social Entrepreneurship 15

16 For Companies: Employer Branding Benefits: Companies position themselves as an attractive employer for students and graduates. Current status: When choosing a career, graduates are placing increasing value on non-monetary factors like purpose and ethics. In this regard, employer branding is uncharted territory for companies - with the end result that particularly dedicated applicants do not become the skilled workers of tomorrow. Our solution: Our attractive event formats give companies the opportunity to present themselves as an attractive and dedicated employer in a highquality environment as well as foster intensive communication with students. Target group: Companies Services: Content input as part of our events, e.g. lectures. Prominent placement of company names and logo Opportunity for presentation (dependent upon format, e.g., expo stand) Expected results: Contact with graduates New applicants Branding in an attractive environment 16 Hilfswerft Blueprints for Social Entrepreneurship

17 Implementation: Direct Contact with Students at our Events Our approach is based on interactive exchange between students and company representatives. Hilfswerft Blueprints for Social Entrepreneurship 17

18 For Companies: Advanced Training Benefits: Companies send their technical and management staff to educational events on issues like social entrepreneurship and social innovation. Participants also network with leaders in the branch. Current status: Training opportunities in the corporate social responsibility sector are often reactive. The individual, practical applicability of training options is often insufficient or cost-intensive. Target group: Companies Services: Identification of suitable training formats Collaboration, e.g., with Social Entrepreneurship Camps at universities Evaluation of ideas and development of pilot projects Our solution: We offer an innovative learning solution: together with student teams and external speakers, we advance charitable projects within the company through our Social Entrepreneurship Camps. Expected results: Stimulation of social entrepreneurship through student initiatives Contact with students and leaders in the branch Direct feedback 18 Hilfswerft Blueprints for Social Entrepreneurship

19 Implementation: Learning Together with Students Many companies utilise the Social Entrepreneurship Camps to develop charitable projects within the company. Hilfswerft Blueprints for Social Entrepreneurship 19

20 For Companies: Executive Programmes Benefits: Companies advance the social-reflexive skills in their most important management staff in executive programmes on the issue of social entrepreneurship. Current status: Social entrepreneurship is part of many companies vision - yet practical, everyday implementation is difficult, by comparison. Employees save their social causes for their free time. Target group: Companies Services: Implementation of social vision in concrete action recommendations Creation of an individual development plan Channeling social commitment Our solution: Executives are placed as coaches and speakers for social entrepreneurship. Besides staff development, social benefits are also created as a result. Expected results: Fostering motivation and loyalty amongst management staff Examination of new business models Strengthening social entrepreneurship 20 Hilfswerft Blueprints for Social Entrepreneurship

21 Implementation: Entrepreneur Engagement in the Training of New Social Entrepreneurs Entrepreneur Christian Dreyer shares his experiences with students. Hilfswerft Blueprints for Social Entrepreneurship 21

22 For Universities: Social Entrepreneurship Camps Benefits: Students obtain a practical introduction to social entrepreneurship and learn methods of business model development. Target group: Universities, foundations and business development entities (as organisers) Current status: The topic of social entrepreneurship is on the agenda of many universities, but for very few is it a component of the curriculum. Our solution: A Social Entrepreneurship Camp from Hilfswerft integrates practical application, alumni work, and social commitment in a high-quality seminar concept. Services: Concept / coordination Acquiring speakers Moderation and implementation Follow-up care Expected results: Networking Business models Public relations watch the video 22 Hilfswerft Blueprints for Social Entrepreneurship

23 Implementation: Social Entrepreneurship Camp at the University of Witten/Herdecke Students at the University of Witten/Herdecke work out business models for social change. Hilfswerft Blueprints for Social Entrepreneurship 23

24 For Multipliers: Social Startup Pitch Benefits: Founders of socially-oriented companies will be trained and educated and be brought together with collaborative partners and financial backers. Target group: Economic development entities, media and foundations (as organisers) Current status: Founders of innovative social business models often fail in the early phase due to a lack of access to resources that are critical for success (such as financing, reach, and staff). Our solution: We create networking opportunities between founders and established companies and multipliers through social startup pitches. Services: Concept and curating Procuring participants Addressing and selecting startups Moderation Expected results: Visible event format Public attention, public relations Networking 24 Hilfswerft Blueprints for Social Entrepreneurship

25 Implementation: Social Startup Pitch Berlin Patron and Parliamentary State Secretary Brigitte Zyprieshonours the winning team Schülerpaten Berlin. Hilfswerft Blueprints for Social Entrepreneurship 25

26 For Founders: Social Entrepreneur Programme Benefits: Coaching, networking and advanced training of socially-motivated founder personalities. Current status: Social entrepreneurship is founding for those at the advanced level. The social entrepreneur is confronted with many challenges, which they must first solve. This is not a rare phenomenon, and is very cost- and time-intensive. Our solution: As part of our social entrepreneur programme, we coach selected founders, connect them with relevant experts, and, as a result, increase the chances of success for their visions. Target group: Founders and social entrepreneurs Services: Coaching Providing contacts Process optimisation Transfer interim activities to video Expected results: Acceleration Professionalisation Improving the odds of success watch the video 26 Hilfswerft Blueprints for Social Entrepreneurship

27 Implementation: Social Entrepreneur Promotion The einhorn project we supported made it onto the TV show Die Höhle der Löwen [Shark Tank]. Hilfswerft Blueprints for Social Entrepreneurship 27

28 For Entrepreneurs and Management Staff: Social Business Angel Programme Benefits: Coordinated by us, entrepreneurs and management staff can utilise their experiences, contacts and knowledge in order to attain the maximal social effect. Current status: Entrepreneurs are often asked to support their visions with financial donations. In contrast, their much more important resources - their skills - are utilised much too seldom for social challenges. Our solution: With our Social Business Angel Programme, we enable goal-oriented, effective engagement for people who have exceptional skills, but have little time. Target group: Entrepreneurs and management staff Services: Provide mentors Goal-oriented engagement Networking with like-minded people Expected results: Staff development Contact with social entrepreneurs and like-minded people Personal creation of meaning, accepting social responsibility to the profiles 28 Hilfswerft Blueprints for Social Entrepreneurship

29 The Implementers: Social Business Angels at Hilfswerft Your photo could be here next! Hilfswerft Blueprints for Social Entrepreneurship 29

30 Hilfswerft in action: Curation of the Social Start-up Night at the Federal Ministry of Economic Affairs and Energy 30 Hilfswerft Blueprints for Social Entrepreneurship

31 Basic Blueprints for Home Use 1. Fold a piece of paper in 2. Fold the corners in 3. Fold the edges upwards. half. towards the middle. 4. Bend over corners & fold 5. Fold up both sides in the 6. Fold the lower corners them towards each other. middle. towards each other. 7. Carefully pull apart the 8. Complete! ends of the ship. Hilfswerft Blueprints for Social Entrepreneurship 31

32 For Implementation Planning: Your contact to the Hilfswerft team Sönke Burkert Contact for foundations Tel: Nils Dreyer Contact for companies Tel: Carsten Lessmann Contact for universities Tel: Janine Schröder Contact for events Tel: Hilfswerft Blueprints for Social Entrepreneurship

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