BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014

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Ada Arnold
5 years ago
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must be made by the user of the report. Cahaba Media Group, Inc.

: 205-212-9402 Fax: 205-212-9452 constructionbusinessowner.

that is of practical value to owners of construction companies.

accounting, finance, banking relationships, insurance, regulatory issues, human resources, bidding

This nonintegrated report contains data for each separate media channel as indicated in the Executive

No attempt has been made to identify or eliminate duplication that may exist across media channels.

SUMMARY Below are the average contacts per occurrence, including frequency per period reported Non-Paid

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Cahaba Media Group, Inc th Avenue South Suite 200 Birmingham, AL Tel.: Fax: constructionbusinessowner.com A different kind of construction magazine, fills a need for the kind of business management knowledge that is of practical value to owners of construction companies. Construction Business Owner provides articles that inform owners and managers on topics including sales, accounting, finance, banking relationships, insurance, regulatory issues, human resources, bidding strategies, equipment management and industry statistics. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This nonintegrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS MAGAZINE E-NEWSLETTER WEBSITE SOCIAL MEDIA 6 Issues in the period 40,186 average circulation 1 E-Newsletter in the period 24 total issued in the period 27,379 average per occurrence 18,154 average unique browsers 1,911 Twitter followers 1,136 Facebook likes 30,198 LinkedIn group members EXECUTIVE SUMMARY Below are the average contacts per occurrence, including frequency per period reported Non-Paid Paid Average MAGAZINE (6 issues in the period) 40, ,186 a. Print 32, ,565 b. Digital 7,621-7, Requested 7,327-7, Non-Requested E-NEWSLETTER a. CBO Alert - (24 issued in the period) 27,379-27,379 WEBSITE (Monthly Unique Browsers with 44,690 average Page Impressions) THE CRITERION SOCIAL BUSINESS MEDIA OWNER SOCIAL MEDIA 18,154-18,154 a. Twitter followers *1,911 - *1,911 b. Facebook likes *1,136 - *1,136 c. LinkedIn group members *30,198 - *30,198 *Social Media claims are a cumulative figure, not average.

2 MAGAZINE CHANNEL Official Publication of: None/Established: 2004/Issues Per Year: 12 FIELD SERVED serves the construction industry including: General Contractor -- non-residential, General Contractor -- residential, Highway and Street Construction, Water Sewer and Utility Construction, Heavy Construction, Concrete Work, Excavation Work, Wrecking and Demolition Work, Plumbing Contractors and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are Owner, President, Manager, Purchasing Agent, CFO/Controller and other titled and nontitled personnel. AVERAGE NON-QUALIFIED NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation Advertiser and Agency Allocated for Trade Shows and Conventions All Other 1 1, TOTAL 2, AVERAGE QUALIFIED BREAKOUT FOR THE PERIOD Qualified Qualified Non-Paid Qualified Paid QUALIFIED Copies Percent Copies Percent Copies Percent Individual 40, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales , , a. AVERAGE QUALIFIED BREAKOUT FOR THE PERIOD - PRINT Qualified Qualified Non-Paid Qualified Paid QUALIFIED Copies Percent Copies Percent Copies Percent Individual 32, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales , , b. AVERAGE QUALIFIED BREAKOUT FOR THE PERIOD - DIGITAL Qualified Qualified Non-Paid Qualified Paid QUALIFIED Copies Percent Copies Percent Copies Percent Individual 7, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales , , QUALIFIED BY ISSUES FOR PERIOD 2014 Issue Print Digital Qualified July 32,016 8,016 40,032 August 32,076 8,024 40,100 September 32,533 7,626 40,159 October 32,804 7,370 40,174 November 32,832 7,350 40,182 December 33,132 7,341 40,473 Construction Business Owner / December

3 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED FOR ISSUE OF NOVEMBER 2014 This issue is -% or 6 copies below the average of the other 5 issues reported in Paragraph 2. TITLE/FUNCTION BUSINESS/INDUSTRY TOTAL QUALIFIED OF PERCENT TOTAL Print Digital Owner President (Note 1) Manager (Note 2) CFO/ Controller Purchasing Agent GENERAL CONTRACTOR, NON-RESIDENTIAL 18, ,451 2,500 8,271 7,324 2, GENERAL CONTRACTOR, RESIDENTIAL 6, ,704 1,458 3,860 1, SUBTOTAL GENERAL CONTRACTOR, NON-RESIDENTIAL & RESIDENTIAL 25, ,155 3,958 12,131 8,709 3, HIGHWAY/STREET 3, , ,132 1,212 1, WATER/SEWER/UTILITY 2, , HEAVY 1, , SPECIAL TRADE 3, , , CONCRETE WORK EXCAVATION WORK WRECKING/DEMOLITION WORK SUBTOTAL HIGHWAY & HEAVY 12, ,086 2,311 5,150 3,887 2, PLUMBING CONTRACTORS 1, , OTHERS ALLIED TO THE FIELD , ,832 7,350 18,386 13,218 6, PERCENT Note 1: Presidents include CEO Note 2: Manager includes Directors, General Managers and Vice Presidents Other Titled and Non-Titled Personnel ADDITIONAL DATA ANNUAL SALES VOLUME BUSINESS/INDUSTRY TOTAL QUALIFIED PERCENT Less than $500,000 $500,001 - $1,000,000 $1,000,001 - $2,500,000 $2,500,001 $5,000,000 - $10,000,000 $5,000,001 - $10,000,001 $20,000,000 - $20,000,001 $50,000,000 - More than $50,000,001 GENERAL CONTRACTOR, NON-RESIDENTIAL 18, ,598 1,821 6,305 4,071 2,216 1,625 2 GENERAL CONTRACTOR, RESIDENTIAL 6, ,300 1,067 1, SUBTOTAL GENERAL CONTRACTOR, NON- RESIDENTIAL & RESIDENTIAL 25, ,898 2,888 7,353 4,581 2,362 2,239 2 HIGHWAY/STREET 3, WATER/SEWER/UTILITY 2, HEAVY 1, SPECIAL TRADE 3, , CONCRETE WORK EXCAVATION WORK WRECKING/DEMOLITION WORK SUBTOTAL HIGHWAY AND HEAVY 12, ,967 1,851 2,140 2,285 1,492 1,366 2 PLUMBING CONTRACTORS 1, OTHERS ALLIED TO THE FIELD , ,484 5,169 9,925 7,168 3,981 3,835 6 No Answer Construction Business Owner / December

4 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED FOR ISSUE OF NOVEMBER 2014 Qualified Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Qualified Percent I. Direct Request: 19,153 9,310-21,404 7,059 28, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): V. TOTAL Sources other than above (listed alphabetically): 11, , , Association rosters and directories Business directories Manufacturer s, distributor s, and wholesaler s lists *Other sources 11, , , VI. Single Copy Sales: ,872 9,310-32,832 7,350 40, PERCENT *See Additional Data 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED FOR ISSUE OF NOVEMBER 2014 MAILING ADDRESS Print Digital Qualified Percent Individuals by name and title and/or function 32,832 7,350 40, Individuals by name only Titles or functions only Company names only Multi-Copy Same Addressee copies Single Copy Sales ,832 7,350 40, AVERAGE ANNUAL AUDITED QUALIFIED AND CURRENT UNAUDITED STATEMENTS 6-Month Period Ended: Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim January - June 2012 July December 2012 January - June 2013 July December 2013 January - June 2014 July December 2014* Audit Average Qualified 40,050 40,050 40,050 40,050 40,050 40,186 Qualified Non-Paid 40,050 40,050 40,050 40,050 40,050 40,148 Print 37,550 35,050 33,567 32,050 32,052 32,527 Digital 2,500 5,000 6,483 8,000 7,998 7,621 Qualified Paid Print Digital Post Expire Copies included in Qualified Circulation **NC **NC **NC **NC **NC **NC Average Annual Order Price **NC **NC **NC **NC **NC **NC *NOTE: July - December 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. Construction Business Owner / December

5 GEOGRAPHICAL BREAKOUT OF QUALIFIED FOR ISSUE OF NOVEMBER 2014 State Print Digital Qualified Percent Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND 1, , New York 1, ,941 New Jersey ,018 Pennsylvania 1, ,767 MIDDLE ATLANTIC 3, , Ohio 1, ,525 Indiana Illinois 1, ,327 Michigan 1, ,230 Wisconsin ,006 EAST NO. CENTRAL 4,898 1,010 5, Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL 2, , Delaware Maryland Washington, DC Virginia ,177 West Virginia North Carolina 1, ,420 South Carolina Georgia ,229 Florida 1, ,490 SOUTH ATLANTIC 6,689 1,525 8, *See Additional Data State Print Digital Qualified Percent Kentucky Tennessee Alabama Mississippi EAST SO. CENTRAL 2, , Arkansas Louisiana Oklahoma Texas 2, ,837 WEST SO. CENTRAL 3, , Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN 2, , Alaska Washington Oregon California 3, ,319 Hawaii PACIFIC 4,828 1,101 5, UNITED STATES 32,815 7,227 40, U.S. Territories Canada Mexico Other International APO/FPO ,832 7,350 40, E-NEWSLETTER CHANNEL 2014 CBO Alert 2014 CBO Alert JULY OCTOBER July 3 24,967 October 2 28,182 July 10 24,920 October 9 28,084 July 17 24,892 October 16 27,999 July 24 24,757 October 23 27,998 July 31 24,719 October 30 27,969 AUGUST NOVEMBER August 7 28,697 November 6 27,891 August 14 28,684 November 13 26,976 August 21 28,535 November 20 27,766 August 28 28,554 DECEMBER SEPTEMBER December 4 27,688 September 4 28,476 December 11 27,681 September 11 28,360 December 18 26,837 September 18 28,273 AVERAGE: 27,379 September 25 28,194 CBO Alert E-Newsletter (24 issued in the period) Construction Business Owner / December

6 WEBSITE CHANNEL PAGE 2014 IMPRESSIONS USER SESSIONS UNIQUE BROWSERS UNIQUE BROWSER FREQUENCY PAGE DURATION USER SESSION DURATION July 48,185 28,578 24, :18 01:35 August 45,523 26,476 18, :21 01:42 September 42,780 24,318 16, :17 01:45 October 47,454 26,548 18, :11 01:44 November 44,889 24,808 17, :18 01:52 December 39,312 22,393 14, :19 01:46 AVERAGE: 44,690 25,520 18, :17 01:44 July December 2014 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit SOCIAL MEDIA CHANNEL Construction Business Owner Social Media Twitter followers Facebook likes LinkedIn group members &trk=myg_ugrp_ovr 2014 Beginning Balance 1, ,593 July 1,824 1,013 29,569 August 1,791 1,034 30,056 September 1,900 1,068 30,243 October 1,941 1,107 30,295 November 1,968 1,121 30,252 December 1,911 1,136 30,198 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. PARAGRAPH 3b: Other sources include 2 sources of circulation for quantities of 3,046 copies or 7.6% or 8,558 copies or 21.3%, including InfoUSA from InfoRefinery. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletters, Website and Social Media are not reported at the media owner s option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Lori Masaoay, Audience Development Manager Wally Evans, President (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed January 16, 2015 State Alabama County Birmingham Received by BPA Worldwide January 16, 2015 Type BJ ID Number C679B0D4 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2014 BPA Worldwide. All rights reserved. Construction Business Owner / December 2014

BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2017

Hanley Wood Media, Inc. One Thomas Circle NW Suite 600 Washington, DC 20005 Tel.: (202) 452-0800 Fax: (202) 785-1974 www.builderonline.com BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2017 No attempt