TUESDAY, SEPTEMBER 24

Transcription

1 TUESDAY, SEPTEMBER 24

2 Tuesday, September 24 7:45 a.m. MiLB Charities Community Service Project Registration Opens 8:30 a.m. MiLB Charities Community Service Project Sponsored by Musco Sports Lighting Noon Noon Registration Opens Job Fair Opens 1:00 p.m. Welcome Luncheon Group Therapy 2:00 p.m. Sales & Marketing: How to Define Your Target Market and Recognize that it s a Moving Target Phil Wrye, Assistant General Manager, Bowie Baysox 2:00 p.m. Promotions: Promoting a Promotion Jen Borowski, Director of Promotions, Myrtle Beach Pelicans 2:00 p.m. Community & Media Relations: Beyond The Press Release: Using Public Relations & Social Media to Garner National Media Attention Mike Abramson, Vice President of Corporate Partnerships & Marketing, New Britain Rock Cats 3:00 p.m. Sales & Marketing: The Modern Sponsorship Strategy: Utilizing Analytics and Demographics to Drive Long-term and Large Sponsorship Relationships John Willi, President, Full Count Marketing 3:00 p.m. Promotions: If You Book Them, Will They Come? Which Touring Acts Drive Attendance and Why? Ben Hill, Writer, MiLB.com 3:00 p.m. Community & Media Relations: Getting Caught Doing Something Good: Outreach Programs that Bring Lots of Attention Scott Brown, General Manager, Charlotte Knights

3 4:00 p.m. Welcome Remarks and Introductions by Andy Milovich PRESENTATIONS 4:10 p.m. 29 Years of Selling Minor League Sports Greg Galiette, Senior Vice President of Marketing & Public Relations, Louisville Bats 4:30 p.m. Partnership Activation Lindsi Glass, Director of Partner Activation & Licensing, Churchill Downs Racetrack 4:50 p.m. Season Seat Members Benefits Program Amy Venuto, Sales Specialist & Team Consultant 5:10 p.m. Seeds of Change: How to Stay Current in Today s World of Technology Eric Edelstein, Chief Operating Officer and Executive VP, Reno Aces 5:30 p.m. How to Get as Much as Possible Out of an Old Park Brad Tammen, Vice President & General Manager, Nashville Sounds SOCIAL EVENT 6:30 p.m. Welcome Reception Sponsored by the Louisville Sports Commission and OC Sports

4 WEDNESDAY, SEPTEMBER 25

5 WEDNESDAY, SEPTEMBER 25 8:00 a.m. Registration Opens 8:00 a.m. Job Fair Opens 8:00 a.m. Trade Show Breakfast Presented by Baseball America 9:00 a.m. Welcome Remarks by Todd Parney Parnell & Around the Horn for Attendee Introductions and Best Promotional Ideas of :30 a.m. Trade Show Lunch Presented by Baseball America POWER SESSIONS 2:00 p.m. The Road Ahead: What s Next? Randy Mobley, President, International League (Moderator) Sam Bernabe, President and General Manager, Iowa Cubs Joe Finley, Owner, Lehigh Valley IronPigs, Trenton Thunder and Lakewood BlueClaws Chip Moore, Senior VP and Chief Financial Officer, Atlanta Braves Reid Ryan, President, Houston Astros 3:10 p.m. Ticket Trends Bill Guertin, Chief Enthusiasm Officer, The 800-Pound Gorilla (Moderator) Gordon Hirsch, Senior VP of Marketing, TicketReturn Mike Luteran, Senior Manager of Ticketing, Major League Baseball Advanced Media Andy Milovich, Vice President and General Manager, Myrtle Beach Pelicans Peter Wallace, Director of Ticket Sales and Service, Durham Bulls 4:20 p.m. Marketing Minor League Baseball: The Evolution of Project Brand Michael Hand, Chief Marketing Officer, Minor League Baseball (Moderator) Craig Brown, Co-Owner & President, Greenville Drive, Co-Owner, Salem Red Sox Tom Dickson, Owner, Lansing Lugnuts & Montgomery Biscuits Pat Filippone, President, Stockton Ports Chuck Greenberg, Owner, Myrtle Beach Pelicans and State College Spikes Ken Schnacke, President & General Manager, Columbus Clippers

6 SOCIAL EVENT 6:00 p.m. Cocktail Party & Silent Auction Sponsored by Musco Sports Lighting, TicketReturn and MiLB Charities

7 THURSDAY, SEPTEMBER 26

8 THURSDAY, SEPTEMBER 26 8:00 a.m. Registration Opens 8:00 a.m. Job Fair Opens 8:00 a.m. Trade Show Breakfast Presented by Brandt Sports Marketing 9:00 a.m. Welcome Remarks and Introductions by Gabe Sinicropi, Jr. & Golden Bobblehead Awards Finalist Presentations PRESENTATIONS 10:15 a.m. Turning Your Fan s Passions Into Profits Anne Jewell, Executive Director, Louisville Slugger Museum & Factory 10:35 a.m. Variable Ticket Pricing Tim Bawmann, Vice President & General Manager, Lowell Spinners Jon Boswell, Director of Media Relations, Lowell Spinners 10:55 a.m. Building Great Culture in Your Revenue Areas While Having Fun Kerry Bubolz, President of Business Operations, Cleveland Cavaliers 11:15 a.m. Customer Service: The Reds Way Initiative Craig Warman, Director of Client Services, Cincinatti Reds 11:35 a.m. Selling More Tickets: The Five Biggest Things that are Holding You Back, and What to Do About Them Bill Guertin, Chief Enthusiasm Officer, The 800-Pound Gorilla 11:55 a.m. I Came, I Saw, I Dressed Up as a Racing Food Product: News and Notes from Another Season on the Minor League Baseball Frontlines Ben Hill, Writer, MiLB.com 12:15 p.m. Trade Show Lunch Presented by Brandt Sports Marketing

9 GROUP THERAPY 2:00 p.m. Sales & Marketing: Cracking the Group Sales Code Stefani Rash, Director of Group Sales, Wilmington Blue Rocks 2:00 p.m. Promotions: Giveaways that Drive Attendance Kellye Semonich, Director of Promotions & In-Game Entertainment, Richmond Flying Squirrels 2:00 p.m. Community & Media Relations: Maximizing Youth Baseball Camps and Clinics Chris Almendarez, Senior VP and Assistant General Manager, Round Rock Express 2:00 p.m. Executive: Master Hiring Practices: From Recruiting, Interviewing and On-Boarding - What You Should Always Be Doing and Absolutely Not Be Doing Jeff Eiseman, President, Augusta GreenJackets Missy Martin, President and Founder, EndGame Consulting Resources 2:00 p.m. Stadium Operations: Breathing New Life into Your Old Park Jim Jarecki, Vice President, West Michigan Whitecaps 2:00 p.m. Licensing & Merchandising: Driving In-Game Store Traffic Jim Beck, Director of Merchandising, Wilmington Blue Rocks 2:55 p.m. Sales & Marketing: Growing Revenues in a Mature and Successful Business Model Chip Maxson, Senior VP of Business Operations, Sacramento River Cats 2:55 p.m. Promotions: Tailoring Pop Culture and Current Events to Your Promotional Needs Ben Hemmen, Director of Marketing & Promotions, Omaha Storm Chasers 2:55 p.m. Community & Media Relations: Essential Components for a Successful Charity Event Lindsey Roycroft, Director of Communty & Team Relations, Charlotte Knights 2:55 p.m. Executive: Project Brand: Where Do We Go From Here? Michael Hand, Chief Marketing Officer, Minor League Baseball

10 2:55 p.m. Stadium Operations: Maximize Your Stadium by Reducing Expenses and Creating New Events Dave Oster, President, Lake Elsinore Storm 2:55 p.m. Licensing & Merchandising: Using Group Sales to Drive Revenue Donna Kirby, Director of Promotions & Community Relations, Pensacola Blue Wahoos 3:50 p.m. Sales & Marketing: Increasing Sales with Integrated Payment and Mobile Loyalty Nerino Mayer, Executive Director of Business Development, Sterling Payment Industries 3:50 p.m. Promotions: How to Best Utilize Your Mascot in Your Organization, at Games and in the Community Dominic Latkovski, Co-Owner and Founder, BirdZerk! and ZOOperstars! 3:50 p.m. Community & Media Relations: Beyond The Press Release: Using Public Relations & Social Media to Garner National Media Attention Mary Marandi, Senior Manager of Corporate Communications, Minor League Baseball 3:50 p.m. Executive: Creating a Fan Experience to Rebuild Your Brand Joe Hart, President, South Bend Silver Hawks 3:50 p.m. Stadium Operations: Bringing Food and Beverage In-House Bill Shanahan, President, Mobile BayBears 3:50 p.m. Licensing & Merchandising: Crossbranding Retail Throughout Your Ballpark Chrysta Jorgensen, Director of Retail and Ticket Operations, Chattanooga Lookouts SOCIAL EVENT 5:30 p.m. Ballpark Outing at Louisville Slugger Field Presented by the Louisville Bats