Study Group PowerPoint 2016

Transcription

1 Do not fear change Change Fear Study Group PowerPoint 2016 Provided by Creative Services

2 AGENDA Why #youarewelcomehere #youarewelcomehere Year 1 Impact and Statistics #youarewelcomehere Year 2 Questions /// Discussion

3 Why #youarewelcomehere #youarewelcomehere Year 1 Impact and Statistics #youarewelcomehere Year 2 Questions /// Discussion

4 Why Multiple factors drove creation of #youarewelcomehere Nationalism Safety Concerns (not Patriotism) (Rural vs. Urban) Immigration Campaign Fatigue (ongoing debate) Media Fatigue Ignorance (uninformed electors) 4

5 Starting a Movement Creation of #youarewelcomehere #I llridewithyou James Madison University Other Study Group Partners University of Vermont Roosevelt University Merrimack College Long Island University City College of New York 5

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7 #youarewelcomehere Year 1 Why #youarewelcomehere Impact and Statistics #youarewelcomehere Year 2 Questions /// Discussion

8 Growing #youarewelcomehere Temple University and NAFSA Jessica Sandberg, of Temple University, and NAFSA, lead the charge amongst other universities to promote use of #youarewelcomehere in photos, videos, and all social media platforms. 8

9 Explosion of Attention Universities /// Organizations /// Beyond Higher Education 200+ Universities Alfred State College Alfred University American University American Harbor College Arizona State University Arkansas Tech University Augustana University Bard College Bard College, The Levy Economics Institute Baruch College Bellevue College Bemidji State University Bexhill College Binghamton University Black Hills State University Boise State University Bourough of Manhattan Community College Boston Architectural College Boston University Bowling Green University Brandeis University Brandon College Brookdale Community College Brooklyn Law School Bryant University Buffalo State Cabrini University California State University, Long Beach (American Language Institute) California State University Northridge California State University Sacramento California State University San Diego California State University San Marcos Carnegie Mellon University Carson-Newman University Carroll UniversityCase Western Reserve University Central Michigan University Central Washington University Chadron State College Chatham University City College of New York City University of New York, Baruch College City University of New York, College of Staten Island City University of New York, Global City University of New York, School of Law City University of Seattle Chico State University Clayton State University Cleveland State University College of Lake County College of the Canyons College of William & Mary College of Wooster Colorado State University Columbia College Columbus State University Community Colleges of Spokane Concordia College Cottey College Delaware County Community College Diablo Valley College DePaul University D Youville College Drexel University Duke University, Sanford School Public Policy Duquesne University Earlham College East Carolina University Eastern Michigan University Eastern Mennonite University Edgewood College 9

10 Explosion of Attention Universities /// Organizations /// Beyond Higher Education 50+ Organizations Academic Assembly AIRC: American International Recruitment Council American English College American Homestay Network Amideast Bridge Education Group Campus Philly Culinary Institute EC English Educational Credential Evaluators, Inc EducationUSA Education USA, USEF Edwise International eship Global ELS ESL.com Fish Institute Fulbright France Generation Study Abroad Global Language Institute GoAbroad.com Homestay Community Hotcourses IDP Education IELTS USA IIE: Institute of International Education 10

11 Impact and Statistics Why #youarewelcomehere #youarewelcomehere Year 1 #youarewelcomehere Year 2 Questions /// Discussion

12 By the Numbers Reach of #youarewelcomehere since November ,000s 1,000s of Posts of Users More than 1,000,000 Reached 1,000,000s of Impressions 12

13 Global Heatmap Where is #youarewelcomehere being used 13

14 International Impact of #youarewelcomehere How students considering studying in the United States feel Anecdotal and Data around US study Nour Hewedak, Cairo Egypt /// James Madison University Ali Naqi, Pakistani & Bahraini /// Roosevelt University Data pertaining to international student destinations In-Market Impact (click) 14

15 #youarewelcomehere Year 2 Why #youarewelcomehere #youarewelcomehere Year 1 Impact and Statistics Questions /// Discussion

16 Going Global #youarewelcomehere being pushed into the markets Along with its sibling campaign from the UK, #weareinternational, striving to achieve Increased Awareness in Source Markets Use by Agents in Local Campaigns Resonance with Students /// Increased Organic Content Why does this campaign continue to be so important? Not the approval of the travel ban, but its perception Continued over-dramatization in media of safety concerns Free speech and Nationalism making a dangerous cocktail 16

17 Questions /// Discussion Why #youarewelcomehere #youarewelcomehere Year 1 Impact and Statistics #youarewelcomehere Year 2

18 What is your #youarewelcomehere story? How would you use #youarewelcomehere? Can we do more for students to CHANGE FEAR? 18

19 Thank you