Regan Grafton. Ogilvy FCB EXECUTIVE CREATIVE DIRECTOR. Auckland, New Zealand. Executive Creative Director. Executive Creative Director
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1 Regan Grafton EXECUTIVE CREATIVE DIRECTOR Regan currently works as the Executive Creative Director at Ogilvy New Zealand. Previously, he worked as the ECD of FCB NZ and as the Creative Director at DDB New Zealand. Regan has been instrumental in many agency successes, and was a key part in winning Campaign Brief Creative Agency of the year 7 times for DDB. Most recently he has won FCB's first Campaign Brief Creative Agency of the year title. As well as numerous other industry number one titles including Young Guns Global Agency of the Year, Spikes Network of the Year, National Business Review Agency of the Year and multiple Ad Media Agency of the Year wins. On a personal level, Regan is currently ranked number six in the world (2014 Won Report), number one in NZ (Campaign Brief NZ ), has 35 Cannes lions to his name. Along with other countless international Grand prix, golds, silvers and bronzes from Cannes, One Show, D&AD, Clio, Andys, London international, NY festival, Australian Award, Spikes, Webbys, Caples, and the NZ Axis Awards. Whilst the quality of the creative product is paramount, Regan is also focused on effectiveness and business profitability. Regan has consistently contributed to revenue growth through maximising existing revenue streams as well delivering growth via new business wins. regan.grafton@gmail.com mobile home Experience Executive Creative Director Ogilvy Parnell, Sep Present Executive Creative Director FCB Apr Present
2 Creative Director DDB Mar Mar 2012 Art Director Y&R Auckland Mar Dec 2002 Art Director Creative Partnership Auckland Jan Mar 1999 Education Apr Present AUT Bachelor of Graphic Design AUT University Jan Dec 1997 First place Honours Certificate in Art and Design AUT University Auckland Feb Dec 1992 Axis Advertising School Auckland Jan Aug 1998 Awards
3 Awards Cannes : Gold : Paradise Hill : Print Cannes : Gold : Brothers in Arms : Media Cannes : Gold : Driving Dogs : Direct/Product and services - Charity Cannes : Gold : Secret Diary of a call girl : Radio/Publications Cannes : Gold : Secret Diary of a call girl : Radio/Best use Cannes : Gold : Coast Guard : Direct Cannes : Gold : Stienlager : Effectiveness Cannes : Gold : NZ Girl : Direct Cannes : Gold : NZ Girl : PR Cannes : Silver : Paradise Hill : Health Cannes : Silver : Unicef - Food Photos Save Lives : Mobile Cannes : Silver : Driving Dogs : Direct : Best use of digital marketing Cannes : Silver : Driving Dogs : PR/Charity Cannes : Silver : Driving dogs : Promo and activation Cannes : Silver : Driving dogs : Promo and activation - Charity Cannes : Silver : Driving dogs : Promo and activation - Guerrilla Cannes : Silver : Hutchwilco Secret fishing spots : Mobile - Integrated Cannes : Silver : Coast Guard : Direct Cannes : Silver : Sky TV : Radio Cannes : Bronze : Steinlager - Be the Artist - Film Cannes : Bronze : Sony Bottled Walkman - Media Cannes : Bronze : Sony Bottled Walkman - Design Cannes : Bronze : Sony Bottled Walkman - Design Cannes : Bronze : Unicef Food Photos Save Lives - Outdoor Cannes : Bronze : Driving dogs : PR - Integrated Cannes : Bronze : Driving dogs : Outdoor - Ambient Cannes : Bronze : Secret Diary of a call girl : Outdoor - Ambient - Live stunt Cannes : Bronze : Driving dogs : Outdoor : Cyber - Viral Cannes : Bronze : Hutchwilco Secret fishing spots : Promo activation Cannes : Bronze : Hutchwilco Secret fishing spots : Mobile apps Cannes : Bronze : Hutchwilco Secret fishing spots : Branded Content Cannes : Bronze : Stienlager : Promo Cannes : Bronze : NZ Girl : Direct Cannes : Bronze : Water Safety NZ : TVC Cannes : Bronze : Safety belts : TVC Cannes : Bronze : Art Sale : Ambient D&AD : Yellow pencil : UNICEF - Food photos : Mobile
4 D&AD : Yellow pencil : Call Girl : Radio D&AD : Silver nomination : Brother in arms - Bank job : Direct D&AD : Silver nomination : NZI - Devil's Chair : Animation D&AD : In book : Lion - Be the artist : TV D&AD : In book : Mini/SPCA : Direct D&AD : In book : Mini/SPCA : Integrated & Earned D&AD : In book : Mini/SPCA : Digital, Integrated D&AD : In book : Mini/SPCA : Branding, brand experience and event D&AD : In book : Safety belts : Outdoor D&AD : In book : Sky TV Fresh : Integrated D&AD : In book : Lotteries : Ambient Andy's : Gold : Secret Diary of a Call Girl : Radio Andy s : Gold : Domestic violence, Paradise Hill : Magazine Clio : Gold : Driving Dogs : Content and Contact Clio Gold - Driving Dogs : PR - Public Service Clio : Bronze : Driving Dogs : Direct mixed campaign Clio : Bronze : VW : Poster One Show : Gold : SPCA/Mini : Integrated branding, consumer campaign One Show Entertainment : Gold : Driving Dogs : Custom Content One Show Entertainment : Silver : Short form One Show : Silver : Call Girl : Radio One Show : Silver : Safety belts : Outdoor One Show : Bronze : Lotto Lucky Dog : TVC Adfest : Best in Show Lotus : Steinlager 'White Can' Adfest : Grande 360 Lotus : Coastguard : Direct Adfest : Grande 360 Lotus : Cadbury Moro Adfest : Best in show Lotus : NZ Girl Adfest : Silver : Coastguard Mayday : Print Award : Gold : Driving Dogs : Branded Content Award : Silver : Lotto Lucky Dog : TVC Award : Silver : Instant Kiwi Doug TVC Award : Silver : NZ Girl : Direct Award : Silver : NZ Girl : Ambient Award : Silver : Beach Babes : TVC Award : Bronze : Instant Kiwi Doug TVC Award : Bronze : NZ Girl Award : Bronze : NZ Girl
5 Spikes : Grande Prix : Driving dogs : PR Spikes : Gold : Driving Dogs : Live Event Spikes : Gold : Driving Dogs : PR Media relations Spikes : Gold : Driving Dogs : Digital Spikes : Gold : Driving Dogs : Outdoor Spikes : Gold : Driving Dogs : Branded Content Spikes : Gold : Call Girl : Radio Spikes : Silver : Call Girl : Radio Spikes : Silver : Call Girl : Radio Spikes : Bronze : Driving Dogs : Direct Spikes : Gold : SKYTV Rialto : Print Craft Spikes : Gold : Coast Guard : Digital Direct Spikes : Gold : Coast Guard : Charity Spikes : Gold : Coast Guard : Direct Campaign Spikes : Bronze : Coast Guard : Digital Spikes : Bronze : Coast Guard : Intergrated NY Festival : Gold : Driving Dogs : Viral Video NY Festival : Silver : Driving Dogs : Public service NY Festival : Bronze : Driving Dogs : Branded Content NY Festival : Bronze : Driving Dogs : Creative Marketing Effectiveness Axis : Grand Prix : SPCA/Mini : Direct/PR Axis : Grande Prix : Call Girl : Radio Axis : Grand Prix : NZ Girl Axis : Grand Axis : SPCA/Mini Axis : Grand Axis : NZ Girl Axis : Gold : SPCA/Mini : Direct Axis : Gold : SPCA/Mini : PR Axis : Gold : SPCA/Mini : Branded Content Axis : Gold : SPCA/Mini : Viral Axis : Gold : SPCA/Mini : Long Form Content Axis : Gold : Call Girl : Guerrilla Axis : Gold : Call Girl : Direct Axis : Gold : NZ Girl : PR/Experiential Axis : Gold : SPCA/Mini : Radio Axis : Gold : Coast Guard : Direct Axis : Silver : SPCA/Mini : Print craft Axis : Silver : Teach NZ : TV single Axis : Silver : Lotto Lucky Dog : TVC Axis : Silver : Sky Movies : Print Axis : Silver : NZ Girl Axis : Silver : Instant Kiwi : TVC Axis : Silver : SKY : TVC Axis : Silver : SKY : Ambient media Axis : Silver : SKY : Ambient media Axis : Silver : SKY : Ambient media Axis : Silver : Sky Movies : Ambient Axis : Silver : NZ Lotteries : None of the above Axis : Silver : Ambient
6 Axis : Silver : It s not OK : Paradise Hill : Magazine Axis : Bronze : Upstairs down stairs : Billboard Axis : Bronze : Darth Tater Axis : Bronze : ArtSale : Ambient Axis : Bronze : NZ Girl : Direct Axis : Bronze : Adult Channel : Poster Axis : Bronze : Benny Hill : Ambient Axis : Bronze : Tui : Multimedia Campaign Axis : Bronze : Outdoor Axis : Bronze : Radio Axis : Bronze : Radio Axis : Bronze : Radio Axis : Bronze : Radio Axis : Bronze : Beach Babes : TVC Axis : Bronze : It s not OK : Paradise Hill : Image RSVP : Gold : NZGirl RSVP : Gold : NZGirl RSVP : Silver : NZGirl RSVP : Special Honours : NZGirl RSVP : Gold : NZGirl RSVP : Gold : NZGirl RSVP : Silver : NZGirl RSVP : Special Honours : NZGirl Effectiveness Awards : Grande : Steinlager Effectiveness Awards : Best in Show : Steinlager Effectiveness Awards : Gold : Steinlager Effectiveness Awards : Gold : Steinlager Effectiveness Awards : Gold : Steinlager Effectiveness Awards : Gold : Child Cancer Effectiveness Awards : Best in show : McDonalds s Campaign Effectiveness Awards : Gold : McDonalds s Campaign Effectiveness Awards : Gold : McDonalds s Campaign Effectiveness Awards : Gold : McDonalds s Campaign PR Week Asia Awards : Driving Dogs : Winner of Campaign of the Year PR Week Asia Awards : Driving Dogs : Winner of Non Profit - Campaign of the Year PR Week Asia Awards : Driving Dogs : Winner of Promotional - Activity of the Year PR Week Asia Awards : Driving Dogs : Certificate of Excellence of Social Media Fairgo : Best ad of the year : Lotto Lucky Dog Personal Details
7 Regan Grafton Auckland, New Zealand References
8 DDB March To whom it may concern Regan Grafton It is a pleasure to provide a reference for Regan. We have worked together for a long time and have collaborated on several successful new business presentations over the past two years In an overall sense, Regan is always available and very approachable. He adds to those qualities with a calmness and thoughtfulness that equates to him being effective at finding solutions and getting good work done Just as I rate Regan highly, so too do his Clients and several have come to see him as much a friend as a work colleague Regan leaves DDB having played a large part in creating some of the country s best-loved and most effective work. During his time here he has risen to every challenge and along the way made us all look good We will miss Regan yet every one of us wish him every success at his next Agency. He that s sort of guy Yours sincerely Scott Wallace Group Business Director Regan Grafton regan.grafton@gmail.com mobile home
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