SSSA 2014 Conference & Trade Show. Schedule of events. 10:30 am - 11:30 am Fall Protection Course Presented by Wallace, Welch & Willingham

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2 Schedule of events Friday 9/26/14 10:00 am Golf Tournament Registration Desk Opens 11:00 am Golf Tournament, shotgun start with lunch 5:30 pm Registration Desk Opens 6:00 pm - 8:00 pm Kickoff Reception Saturday 9/27/14 8:00 am Registration Desk Opens 8:00 am - 11:00 am Exhibitor Setup 9:00 am - 10:00 am Motivational Keynote Speaker Dan Reeves 10:30 am - 11:30 am Fall Protection Course Presented by Wallace, Welch & Willingham 10:30 am - 11:50 am How to Hire a Winner & Sales Compensation that Works presented by Dave Fellman 12:00 pm - 3:30 pm Trade show floor open, lunch, and SSSA Scholarship Program Silent Auction 3:30 pm - 4:30 pm Score big at our SSSA Scholarship Program Live Auction 4:30 pm Exhibitor Break Down 5:00 pm - 6:00 pm Networking Reception 6:00 pm - 7:30 pm Dinner & General Membership Meeting 7:30 pm - 11:30 pm TailgateParty - Don t sit on the sidelines! Join us for our tailgate party for football, dancing and games!

3 Facts at a Glance Host Hotel Sheraton Atlanta Hotel 165 Courtland Street NE Atlanta, GA Group rates $133 per night Rates good until 5:00 pm September 3, Subject to availability. Limited space available. Golf Tournament North Fulton Golf Course 216 West Wieuca Rd Atlanta, GA (404) For club rentals, contact pro shop to reserve. Boxed lunch included. Shotgun start at 11 am. Networking Opportunities SSSA will kickoff Friday night with a Reception starting at 6:00 pm. This is a great opportunity to meet and huddle up with colleagues in the sign industry. Handing off new ideas and sharing experiences will help you tackle challenges and provide insights. Be sure to show your spirit by wearing your favorite team s shirt to our Tailgate Party Saturday night starting at 7:30 pm. We ll have football streaming on the TV, a live DJ, dancing, and fun games. Educational Offerings Sales Management: How to Hire a Winner Sales Management: Compensation that Works Fall Protection Certificate Course

4 Motivational Keynote Speaker dan reeves Dan is an accomplished sports and motivational speaker. He will share stories from his playing and coaching career about Teamwork, leadership, keys to success, etc.. Over the years, Dan has spoken to many organizations across the country to rave reviews. Dan Reeves spent 23 years coaching for the Denver Broncos, New York Giants and Atlanta Falcons. He played or coached in a record nine Super Bowls five with the Dallas Cowboys, three with Denver and one with Atlanta. Prior to coaching, he also spent 16 years in the Cowboys organization five as a player, three as a player/coach and eight as an assistant coach. Reeves was born in Rome, Georgia in He attended the University of South Carolina, where he played quarterback from He was inducted into the school s Athletic Hall of Fame in In 1965, Reeves signed as a free agent with the Cowboys. Over eight seasons as an all-purpose back, Reeves amassed 1,990 rushing yards and 1,693 receiving yards. His best year came in 1966 when he scored 16 touchdowns, which tied him in the NFL that season for most touchdowns. Reeves finished his playing career as the Cowboys fifth all-time leading rusher. The Cowboys made the playoffs every year of Reeves playing career, reaching the Super Bowl twice and winning Super Bowl VI with a 24-3 victory over the Miami Dolphins. Reeves coaching career began when he joined the Dallas coaching staff in 1970, taking on a dual role as player/ coach for three seasons. He was a full-time offensive backfield coach in 1972 and spent 1973 in private business before rejoining the staff again as backfield coach in He accepted the job of offensive coordinator in In 1981, Reeves was named head coach of the Denver Broncos. During his 12-year tenure in Denver, Reeves guided the Broncos to six post-season appearances, including five divisional titles, three AFC championships and three Super Bowl appearances (Super Bowl XXI, XXII and XXIV). He was the only AFC coach in the decade of the 1980s to lead his team to consecutive Super Bowl berths. His overall record in Denver was In 1993, Reeves left Denver to become head coach of the New York Giants, where he served as head coach for four seasons and compiled a record. In his first season, he led the Giants to an 11 5 record and a berth in the playoffs, the best record ever for a Giants first-year coach. Reeves was named the 1993 Associated Press Coach of the Year after helping the Giants improve from a 6-10 record the year before. In 1997, Reeves was named head coach of the Falcons, where he coached for seven seasons and compiled a record of After going 7-9 his first season, Reeves led Atlanta to its greatest season in franchise history and was named NFL Coach of the Year in That year, the Falcons went 14 2 in route to winning its first NFC Championship and a berth in Super Bowl XXXIII, where they were defeated by the Broncos, In 23 seasons, Reeves overall coaching record was

5 educational seminars Sales Management; How to Hire a Winner and Compensation that Works. Sales Management: How to Hire a Winner... You ve decided that it s time to hire a salesperson, either to open new territory or to replace a salesperson who s leaving (or being discharged)! This can be an exciting time for a sign company, but it s also a dangerous time. You want to hire a top performer, not an underachiever who ll cost you time and money and never deliver a return on your investment. There s a lot more to hiring a winner than just running an ad in the paper or on monster.com. Learning Objectives How to profile the ideal candidate for your sales position The right questions to ask in the interview stage How to test for the most important success factors Sales Management: Compensation that Works... It s a sad fact that most sales compensation plans don t work very well. You want yours to motivate your salespeople to high performance, and it s sometimes hard to understand why the opportunity to earn more money doesn t do that. It turns out that the voice of the money often isn t clearly understood. This seminar is based on the principle that money talks, and it will show you how to make the money say what you want it to say, rewarding and reinforcing the performance you re looking for. Learning Objectives How to set your overall sales compensation budget How to use salary, commissions and bonuses to provide maximum motivational muscle How to add non-cash compensation to the mix Fall Protection The US Department of Labor (DOL) lists falls as one of the leading causes of traumatic occupational death, accounting for 8% of all occupational fatalities from trauma. Our 1-Hour OSHA Fall Protection Certificate Course provides you with the tools to identify fall hazards and decide how to best protect workers by reducing or eliminating fall hazards.

6 pricing and sponsor levels Complete Registration (Excluding Golf) Conference and Convention Registration (includes everything except golf) Member $115 a-la-carte Pricing Member Golf Tournament with lunch $85 Keynote Speaker $20 Educational Seminars (each) $20 Trade Show, Lunch, and Auctions $15 Dinner, Gen. Membership Meeting and Tailgate Party $75 Sponsor Levels Gold Sponsor - recognized; onsite signage, logo listing as sponsor plus full page ad in show program, newsletter, logo on website and listed as sponsor in show s. Silver Sponsor - recognized; onsite signage, logo listing as sponsor plus in show program, newsletter and s. Bronze Sponsor - recognized; onsite signage, listed as sponsor in program, newsletter and s. Coffee and Lunch Sponsor - recognized; onsite signage at registration/coffee station/lunch area on show floor, listed as sponsor in program, newsletter and s. And logo on website. Golf Hole Sponsor - recognized in signage on course Member $525 $375 $225 $750 $100 per hole

7 attendee registration form Company Address City State Zip Phone Complete Conference and Convention Registration (excluding Golf)... # attending x $115 = $ Please choose which Seminar you will be attending (select one): q Sales Management; How to Hire a Winner and Compensation That Works or q Fall Protection Certificate Course Golf Registration - Golf fee includes food. All golf team pairings will be selected randomly. NO REQUESTED PAIRINGS. Format of play is shotgun start, captain s choice... # of golfers x $85 = $ List golfers names,, (please attach list of additional golfers if needed) Keynote Speaker - Dan Reeves... # attending x $20 = $ Seminar - Sales Management; How to Hire a Winner & Compensation That Works... # attending x $20 = $ Fall Protection Certificate Course... # attending x $20 = $ Trade Show, Lunch, and Auctions... # attending x $15 = $ Dinner, General Membership Meeting and Tailgate Party... # attending x $75 = $ Sponsorships Gold Sponsor $525 Silver Sponsor $375 Bronze Sponsor $225 Coffee/Lunch Sponsor $750 Golf Hole Sponsor $100 per hole Sponsor Type $ Submit form and payment by mail (PO Box 2007, Flowery Branch, GA 30452), Fax (866) or ONLINE! Total Enclosed or Authorized to Charge $ Card Holders Name Card Type Card # Expiration CVV Number Billing Address for receipt