Marine Corps Communit y Services MISSION STATEMENT

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3 Marine Corps Communit y Services MISSION STATEMENT MISSION Sustain an expeditionary force in readiness and promote retention by supporting the operating forces, Tenant Commands and the families of Camp Pendleton with responsive fitness and recreation programs; Marine and Family Program services; and business activities. We will stay focused on customer service while keeping a continued eye toward the future innovation and continuous process improvement. VISION Make a difference in the lives of our expeditionary force and families through comprehensive program delivery, a continued eye toward transformation, and a customer service culture that supports a positive Camp Pendleton experience. Through responsible stewardship, we will ensure the generation and reinvestment of both fiscal and human resources while applying sound business practices that yield value for our expeditionary force today and establishing a pathway for the future. VALUES We value our customers, our employees, the ethical relationship with our vendors/suppliers and our community. We encourage diversity and empowerment in our workforce, emphasize professional development and embrace the concept of process improvement.

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5 Table of Contents Marketing Plan Marine Corps Mission 2 Marine Corps Installations West (MCIWest) 2 MCCS Mission & Vision 6 MCCS Business/Performance Measures 8 Camp Pendleton Facts & Stats 10 Demographics (Marine Corps) 16 Demographics (Camp Pendleton) 30 Research 36 MCCS Doing Good Things 58 MCCS Schedule of Events 62 MCX Retail Exchange, Marine Marts and Fuel 76 Food, Leisure, Hospitality and Services 80 Semper Fit 86 Marine and Family Programs 88 Human Resources 94 Logistics 98 Review & Analysis Division 100 Base Organization 102 Marketing Strategies 104 Marketing Opportunities 108 Social Media 110 Website 112 Design and Information Technology 116 Business Development & Sales (BDS) Plan 119 IN STEP WITH YOU mccscp.com Marine Corps Community Services (MCCS) Marketing Division Bldg 1100 Camp Pendleton, CA (760) Download: mccscp.com/marketingplan Download BDS Plan: militaryroi.com

6 Marine Corps Mission Marine Corps Mission The Marine Corps has been America s expeditionary force in readiness since We are forward deployed to respond swiftly and aggressively in times of crisis. We are soldiers of the sea, providing forces and detachments to naval ships and shore operations. We are global leaders, developing expeditionary doctrine and innovations that set the example, and leading other countries' forces and agencies in multinational military operations. These unique capabilities make us "First to Fight" and our nation's first line of defense. Marine Corps Installations West Marine Corps Installations West (MCI West) was established as a Regional Headquarters in 2006 with Marine Corps Base Camp Pendleton, Marine Corps Logistics Base Barstow, and Marine Corps Air Stations Miramar, Yuma, and Camp Pendleton as subordinate installations. Three other California bases, Marine Corps Recruit Depot, the Marine Corps Combined Arms Training Center Twenty-nine Palms, and the Marine Corps Mountain Warfare Training Center at Bridgeport, are part of the service level training establishment, and they are assigned to the Marine Corps Training and Education Command and supported by MCI West. These eight bases and stations make up the Marine Corps Southwestern Range and Training Complex. This complex now contains more than 85% of the DoD Special Use Airspace and 67% of the USMC Live Fire ranges. In addition to the use of training areas and ranges at these installations, public and private lands are occasionally used to mitigate training land shortfalls or to meet specific training requirements. This allows Marine forces to conduct the full spectrum of operational missions, thereby maximizing mobility, communications, and the employment of a variety of advanced systems necessary for conducting of expeditionary operations. Marine Corps Base Camp Pendleton Since its establishment in 1942, Marine Corps Base (MCB) Camp Pendleton has occupied 125,000 acres of largely undeveloped land with more than 17 miles of coastline. Located in the northwestern corner of San Diego County, it is the only Marine Corps West Coast expeditionary/amphibious training center. Camp Pendleton is home to more than ten operational tenant commands including: I Marine Expeditionary Force (I MEF) 1st Marine Division (1stMARDIV) 1st Marine Logistics Group (1st MLG) The School of Infantry (West) Assault Amphibious Schools Battalion Marine Corps Special Operations Command (West) Marine Corps Tactical Systems Support Activity Assault Craft Unit Five (USN) Field Medical Training Battalion (USN) Naval Hospital Camp Pendleton (USN) Weapons Field Training Battalion (MCRD San Diego) 2

7 Marine Corps Mission Camp Pendleton is one of DOD s busiest training installations. The base s varied topography, combined with its amphibious training areas, inland training ranges and airspace, offers maximum flexibility for Marine Air Ground Task Forces and other service units that require a realistic combat training environment. Each year more than 40,000 active-duty and 26,000 reserve military personnel from all services use Camp Pendleton s many ranges and training facilities to sharpen their combat skills. Camp Pendleton s proximity to a variety of military units, including air elements and naval forces, allows for frequent and sustained training of this nature. The mild weather of the region provides an ideal training environment for amphibious, ground, aviation, and joint operations. In addition to being the home of I MEF, Marine Corps Base Camp Pendleton is the Corps premier amphibious training base. Within its 200 square miles are: 95 live fire ranges 38 training areas 5 training beaches 3 sea space areas 9 impact areas 13 urban training facilities 4 separate blocks of restricted airspace Camp Pendleton offers state-of-the-art facilities and technologies such as: Infantry Immersion Trainer Improvised Explosive Device (IED) Training Lanes Combat Convoy Simulator Tactical Video Capture System Live-Fire Convoy Course Combined Arms Raid Facility Close Air Support urban target sites Combat towns Industrial urban training facility Numerous smaller urban training sites 3 mccscp.com/marketingplan

8 Marine Corps Mission Camp Pendleton has an estimated daily population of approximately 70,000. This estimate includes the 40,000 service members assigned to units on base, the 4,000 civilian employees employed at various commands, military family members residing in base housing, and daily visitors, such as construction and service contactors, product vendors and delivery personnel, military family members who reside off-base, military retirees and their family members, as well as other guests and visitors. Camp Pendleton has more than eighteen barracks areas where single Marines live and work and over 7,000 family housing units; the base offers multiple retail and food services, as well as indoor and outdoor recreations. Camp Pendleton also operates its own water treatment facilities, landfill, and fire and police services. As part of a regional construction program, Camp Pendleton has more than 200 construction projects under way, totaling over $750 million dollars. These military construction projects include new facilities and infrastructure improvements, which include roads, modernized utilities, renewable energy, operations and training ranges, administrative, maintenance, warehousing, galley, retail, and troop housing. In December 2013 the new 500,000 square foot Naval Hospital, located near the main gate and commissary, was officially opened and began serving more than 150,000 Marines, family members, and retirees. 4

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10 MCCS Mission & Vision

11 MCCS Mission & Vision About Marine Corps Community Services (MCCS) Marine Corps Community Services (MCCS) programs are vital to mission accomplishment and form an integral part of the non-pay compensation system. These programs encourage positive individual values, personal development, and aid in recruitment and retention of personnel. The MCCS programs provide for the physical, cultural, service and social needs of Marines and other members of the Marine Corps family. They also provide community support systems that make Marine Corps bases/stations temporary hometowns for this mobile population. The MCCS Mission is to make significant lasting contributions to combat readiness through the personal and family readiness of our Marines and their families. MCCS maintains mission readiness and productivity through programs that promote the physical and mental well being of all members of the Marine Corps including active duty, reserve, retired, and civilian. MCCS is comprised of exchange activities, recreation programs and family services activities. The term MCCS includes all programs/activities under these areas unless stated otherwise. Since there are funding restrictions that apply through both policy and public law for certain programs/activities, a distinction must be made. There are those activities that are totally supported by appropriated funds (APF) and those that are authorized support from both APF and non-appropriated funds (NAF). Components of MCCS: include Marine and Family Programs, Semper Fit, Business Operations and Retail MCCS is a large, diverse organization within the Marine Corps whose sole mission is to enrich the lives of every Marine, Sailor and family member serving aboard the base. This involves more than 80 comprehensive programs. MCCS is comprised of two funds: Appropriated Funds (APF) - tax dollars directed by Congress to the specific MCCS level activity Non-Appropriated Funds (NAF) - profits that are derived from retail, services and recreational activities within each base or station level command Both are used to support MCCS activities and are divided into 3 categories: Categories A and B activities are funded with varying percentages of both NAF and APF dollars, while Category C activities are funded primarily with NAF dollars. Category A: Mission Sustaining Activities These are activities that are considered to be the most essential in meeting the objectives of the Marine Corps. Examples include: physical fitness facilities, libraries, Marine Corps Family Team Building (MCFTB) programs and unit level sports. These programs are almost entirely APF. Category B: Community Support These activities are closely related, in terms of supporting the military mission, to those in Category A. Examples include: auto skills, youth activities and outdoor recreation. They receive NAF generated revenues plus APF support. Category C: Revenue Generating These activities have resale business capability and can generate enough income to cover most, if not all, of their operating expenses. Examples include: exchanges, the golf course, movie theater, service stations, convenience stores and the marina. These activities operate almost solely on NAF monies. Patron Buying Power Without patron buying power, it becomes a challenge to set aside the necessary monies to build, buy or enhance programs, events or construction projects. For MCCS to be an effective and efficient entity in providing outstanding QOL programs for service members and their families, continued patronage is vital. 7 mccscp.com/marketingplan

12 MCCS Business 2016

13 MCCS Business 2016 Overall, the MCCS Retail Division experienced declining sales due to reduced Marine Corps end strength. The decline in sales of 5% compared to 2014 was met with a focus on gross margin, proper merchandise presentation, aggressive pricing strategies, and expense control. This focus ensured a level of profitability that continues to support all MCCS quality of life programs. Ultimately, the Retail Division s net operating profit in 2015 exceeded MCCS Retail Division has upgraded a number of locations in 2015 with new fixtures. This includes: Margarita Marine Mart, Chappo Marine Mart, Deluz Marine Mart, Wire Mountain Marine Mart, Del Mar Marine Mart, and Stuart Mesa Marine Mart. These changes have improved the appearance of the facilities and have enabled MCCS to better maximize selling space to offer the customers a better shopping experience. MCCS Retail Division finalized the construction and merchandising of the newly renovated Mainside Marine Mart. This facility (formerly known as the Country Store) now has brighter aisles, more services offerings, and hot food options that continue to support our Marines, Sailors, and their families. Pro Customs opened at the Pacific Views Marine Corps Exchange and offers patrons custom car care including window tinting, radio installation, and variety of other services. A Food and Service Pavilion was recently previewed at the Mainside Shopping Complex. Panda Express, Moe s Southwest Grill, Subway Cafe, Finest City Auto Registration, American Clipper Barber Shop, and an Information, Tickets, and Tours office are now open to serve patrons in one convenient location. In 2016, California Pizza Kitchen visited Lake O Neill and provided volunteers, resources, and equipment through a sponsorship agreement to refresh aesthetic elements and rejuvenate this tranquil retreat. The Bulldog Box Office will undergo a facility enhancement project to include replacement of seating throughout the facility, flooring, fire suppression systems, snack bar, and the exterior marquee. Enhancements will improve the quality of services and amenities that are provided to our community. San Onofre Beach s cottage replacement with the new Early California beach cottages is ongoing and a total of 11 cottages have been replaced. The San Onofre Beach s historic Beach Club renovation began in 2014 and will offer an interior meeting room and exterior patio that can accommodate various types of events such as meetings, private and social events. A ribbon cutting ceremony will be held in May 2016 to premiere this beautiful facility to our patrons. INDICATOR FY 2015 mccscp.com Page Views 4,100,000 mccscp.com Visitors 2,000,000 Social Media Combined Followers 180,000 MCX Retail & Fuel Transactions 6,816,300 Recreation Program Usage 3,228,782 Marine & Family Program Usage 455,675 9 mccscp.com/marketingplan

14 Camp Pendleton Facts & Stats

15 Camp Pendleton Facts & Stats Geographic Description Purchased in 1942 for $4.2M 125,000 Acres/Approx 200 Square Miles Note: Camp Pendleton is larger than the cities of Carlsbad/Del Mar/Encinitas/Escondido/Oceanside/San Marcos/Solana Beach & Vista combined (118,230 acres, 185 sq miles) 17.5 Miles of shoreline 100 Miles of paved roadways 500 Miles of unimproved roads 3,100 Buildings & structures with $9.8B Plant Value Facts & Figures 7 Base Entry Gates 18 Military Cantonment Areas 20 Family Housing Areas (7,550 total units) 5 On-Base Public Schools (2 Fallbrook/3 Oceanside) 1 Naval Hospital (plus 9 Branch Clinics Basewide) 11 Fire Stations 14 Chapels 14 Dining Facilities 12 Fitness Centers 1 Base Brig (Jail) (w/capacity for 300) 6 Child Care Centers (w/capacity for 1,100 plus children) 105 Certified Family Child Care Homes (w/average of 4 children each) 3 Marine Corps Exchange complexes (w/over 40 retail service stores) 18 Mini-Exchange Convenience Stores 6 Gas Stations/3 Car Wash Facilities/2 Auto Parts Store/2 Auto Skills Center 40+ Restaurants (McDonald s, Subway, Domino s, Wendy s, Coco s, The Coffee Bean & Tea Leaf, Johnny Rockets, Panda Express, Roberto s, Maui Wowi, Moe's Southwest Grill, Pizza Hut, Dunkin Donuts, Schlotzsky s, Sonic and Yogurtland) 2 Commissary Stores (grocery store services) 2 Landfills (disposing of 27,000 tons of waste per year + 12,000 tons of waste recycled annually) 2 Recreational Beaches & Lake O Neill (Fishing & Boating) 8 Single Marine Program Rec Centers Golf Course/Stables/Paintball Park/24-Lane Bowling Alley/3 Libraries Over 100,000 vehicles and 5,000 motorcycles registered on-base 11 mccscp.com/marketingplan

16 Camp Pendleton Facts & Stats Base Population 40,000 Marines 4,000 Naval Personnel 4,000 Civilian Employees (includes 1,750 civilian contract personnel) 17,000 Military Family Members living in on-base housing 1,000 Civilian non-dod tenant organizations 4,000 Retirees, family members (off-base), visitors Average Daily Population = 70,000 + Daily Visitors (Note: Daily Visitors include construction and service contractors; product vendors and delivery personnel; military family members who live in off-base residences; military retirees and their family members; and other miscellaneous base visitors/guests. It s estimated that on any given day, Camp Pendleton will have anywhere from 10,000-15,000 additional persons in these various categories aboard the base.) Principal Base Occupants 1st Marine Expeditionary Force (IMEF) Organizations Hqtrs Marine Corps Installations, West & Marine Corps Base Commands Other Marine Corps (Non-MEF) Tenant Units U.S. Navy Tenants & 1 U.S. Army Reserve Tenant Various Non-DoD Tenants MCIWest, MCB Campen & Other Non-Operating Forces (4,500 Marines) MCIWest Headquarters Marine Corps Base Units (H&S Battalion & Security Battalion) School of Infantry Assault Amphibian School Battalion Wounded Warrior Battalion Staff Noncommissioned Officer Academy Marine Corps Air Station (MCAS) Camp Pendleton Marine Corps Tactical Systems Support Activity (MCTSSA) Weapons Field Training Battalion (MCRD San Diego-Edson Range) Marine Corps Reserve Forces 1MEF Tenant Commands (33,500 Marines) 1st Marine Expeditionary Force (IMEF) Headquarters 1st Marine Division (1st MarDiv) 1st Marine Logistics Group (1st MLG) Marine Special Operations Command (MARSOC) Marine Aircraft Group 39 (MAG-39) 12

17 Camp Pendleton Facts & Stats Navy Tenants (4,000 Personnel) Assault Craft Unit 5 Naval Hospital Naval Dental Center Field Medical Service School Naval Expeditionary Medical Training Institute Naval Aviation Maintenance Training Detachment Naval Criminal Investigative Service Primary Base Camp Areas-18 Individual Areas Headquarters Area MCTSSA Las Flores Mainside B Area ACU-5 Las Pulgas MCAS Camp Pendleton Vado Del Rio Horno Naval Hospital Margarita San Onofre Edson Range Chappo San Mateo MASS-3 Del Mar Talega Base Utilities Potable Water Supply from 4 Underground Aquifers 2 Water Distribution Systems (w/400 miles of Water Mains) 9,100 acre-feet of potable water consumed/year Recycling 0.6 MGD (Million Gallons Per Day) for use at four on-base locations 20 Water Wells/38 Water Storage Reservoirs 2 Advanced Water Treatment Plants Recycling 0.6 MGD (9 million gals per day) for use at 4 on-base locations 8,000 Service Connections 20 Electric Substations/53 Sewage Lift Stations/487 Boilers 335 miles of Electrical Distribution lines/145 miles of Natural Gas lines On-Base Residents (Married & Single) 7,550 Units of family housing for married personnel to live on-base (Approx 70% of married service members live off-base) 29,000 Billeting spaces for single personnel to live on-base 13 mccscp.com/marketingplan

18 Camp Pendleton Facts & Stats Range & Training Facilities (For Amphibious, Ground & Aviation Training Activities) 3 Dedicated Impact Areas 82 Live Fire Training Ranges 52 Artillery Firing Areas 12 Mortar Firing Areas 32 Training & Maneuver Areas 12 Live Fire & Maneuver Areas 14 Urban Training Facilities 4 Amphibious Landing Beaches 830 Cubic Miles of Special Use Airspace Other Users of Our Ranges and Training Facilities Other Military Services Reserves & National Guard Federal, State & Local Law Enforcement Agencies (FBI, Sheriff, Police, SWAT) Foreign Military Services (Canada/Holland/Japan/India/New Zealand) Outleases and Easements to Non-DoD Tenants and Other Users California Department of Parks & Recreation San Diego Gas and Electric California Department of Transportation San Onofre Nuclear Generating Station (SONGS) 2,000 acres 940 acres 750 acres 400 acres Public Service & Utility Companies: SDG&E SoCal Edison SoCal Gas FAA T-Mobile/AT&T Cox Cable SBI Sprint/Nextel San Diego Pipeline Company MCI Verizon Pacific Marine Credit Union Fallbrook & Oceanside School Districts/NCTD RR & Commuter Rail Maintenance Facility/DHS Border Patrol Checkpoint/CHP Weigh Station 14

19 Camp Pendleton Facts & Stats Natural Resources Over 700 documented species of birds, fish, reptiles, amphibians & mammals A population of approximately 100 non-native Bison Over 800 documented species of plants 16 Federally-listed threatened or endangered species Four free-flowing river basins & flood plain areas Partnerships with Local Communities Base Reps appointed to seven local communities & Chambers of Commerce Base Reps appointed to four local School District Boards Base support of local High School School-To-Career programs Base participation in local Adopt a School programs 22 Camp Pendleton military units adopted by local communities Support of community events w/division Band, Color Guard, etc. 15 mccscp.com/marketingplan

20 Demographics

21 Demographics (Marine Corps) Maine Corps Snapshot The Marine Corps is the youngest, most junior, and least married of the four military services. 64% of Marines are 25 or younger 23% of Marines are not old enough to legally consume alcohol 38% of Marines are LCpl or below (other Services are between 18% - 23%) 45% of Marines are married (next closest is Navy at 52%) One Officer per 7.7 Marines (next closest is Navy with one Officer per 4.9 Sailors) Marine Corps families are younger than those of the other military services. The average age of Marine Spouses is 29.1 (next closest is Army at 31.4) Average age for a married Enlisted Marine 27.8 (average age is 30.3 years old for all other services) Average Age of a Marine at birth of first child is 24.3 years old MARINE CORPS ACTIVE DUTY DEMOGRAPHICS Active Duty 21,148 Officer 163,681 Enlisted 184,829 Total Married 14,824 Officer 68,254 Enlisted 83,078 Total Single Marines 101,751 Total Dual Military 7,751 Total Total Family Members 75,362 Spouses 99,578 Children 128 Parents 175,068 Total 17 mccscp.com/marketingplan

22 Demographics (Marine Corps) Marines and Family Members The Marine Corps is unique from the other services as there are more active duty personnel than family members. There are 184,829 active duty Marines and 175,068 family members: 75,362 spouses, 99,578 children, and 128 parents. 1 This close relationship, 49:51, is unique among the military Services. The active duty to family member ratios of the Army, Navy and Air Force are all approximately 40% Service members to 60% family members. Staff Non-Commissioned Officers (SNCOs) have by far the greatest number of family members of any ranking group. Family Members by Rank Grouping (Data Source: TFDW - Jun 2015) Marines and Family (Data Source: TFDW - Jun 2015) 80,000 60,000 40,000 20,000 0 Pvt/LCpl 13,655 NCO 53,650 SNCO 70,038 WO 5,991 Co Gde 13,996 FId Gde 17,593 General 145 When considering the number of active duty Marines and family members, the enlisted ranks account for approximately 84% of the combined population. The ratio of Enlisted Marine and family member to Officer Marine and family member is approximately 5.1: (Data source: TFDW Jun 2015). 18

23 Demographics (Marine Corps) Martial Status As of Jun 2015, 45% of Marines are married (41.7% of Enlisted Marines and 70.1% of Officers). 1 Percentages by Rank Percent Change Since June % of Junior Enlisted (Pvt-LCpl) 0.5% Increase 50.9% of NCOs (Cpl-Sgt) 1.8% Decrease 83.9% of SNCOs (SSgt-SgtMaj/MGySgt) No Change 88.9% of Warrant Officers (WO-CWO5) 0.4% Increase 56.3% of Company Grade Officers (2ndLt-Capt) 0.5% Decrease 90.4% of Field Grade Officers (Maj-Col) 0.2% Increase 95.1% of General Officers (BGen-Gen) 1.2% Decrease Of the four military services, the Marine Corps has the lowest percentage of married personnel. 2 Percent of Married Active Duty by Service Data Source: DMDC - June % 50% 30% 10% 0% Marine Corps 47% Navy 52% Army 60% Air Force 58% From 2000, the marital rates for the Marine Corps and Army have steadily increased until it peaked at 48.9% in The marital rate for the Marine Corps has decreased by 3.5% since (Data source: TFDW - Jun 2015) 2 (Data source: DMDC - Jun 2015) Percent of Married AD by Service Since 1992 Data Source: DMDC- Jun mccscp.com/marketingplan

24 Demographics (Marine Corps) The overall annual divorce rate for the Marine Corps was 2.6% for FY The divorce rate for female Marines peaked at 9.9% in 2010, and has decreased to 6.2%, the lowest rate in over 20 years The overall divorce rate of the Marine Corps is lowest of all branches, and the female divorce rate decreased significantly to the second lowest of all the services. 1 In FY2013, the divorce rate for Marines with a deployment history was 2.5%, compared to 2.7% for Marines with no deployment history. Since FY2004, there has been no large difference in the divorce rate for Marines with a deployment history and with no deployment history. 1 There was an average of 1.1 children involved in each divorce during FY ,070 single Marines have 7,535 dependent children (2.7% of all Marines). 2 The Marine Corps has 7,892 dual military families. 2 The average Marine family has 1.14 children. 2 For purposes of this fact sheet, the Marine family is defined as the number of married Marines with a child, the number of married Marines without a child, and the number of single Marines with a dependent child. The largest age group of children as categorized below is the School-Age group (defined as 6 to 12 years) with 43,003 children. 48% of Marine Corps children are 5 years of age or younger, compared to approximately 41% for the other Services. 3 1 (Data Source: DMDC FY2013). 2 (Data Source: TFDW - Jun 2015). 3 (Data Source: DMDC - Jun 2015). Number of Marine Corps Children (Data Source: DMDC - Jun 2015) 50,000 40,000 30,000 20,000 0 Infants 9,641 Pre-Toddlers 9,800 Toddlers 8,969 Preschool 16,071 School Age 43,003 Teen 15,970 Young Adult 3,566 Infants 0 to 12 mos Pre-toddlers 13 to 24 mos Toddlers 25 to 36 mos Preschool 4 & 5 yrs School-Age 6 to 12 yrs Teen 13 to 18 yrs Young Adult 19 yrs 20

25 Demographics (Marine Corps) Age The average age of a married Enlisted Marine is 27.8, lower than the other military services. 1,2 Of the four services, the Marine Corps has the youngest average age for spouses, The average age at which a Marine has his or her first child is Average Age of Married Enlisted Personnel Data Source: TFDW & DMDC June Marine Corps 27.8 Navy 30.8 Army 30.5 Air Force 30.5 Of the overall Marine population, 119,018 (63%) of all Marines are age 25 or younger, 42,957 (23%) of Marines are not old enough to legally consume alcohol, and 22,196 (12%) are teenagers. 1 1 (Data Source: TFDW - Jun 2015). 2 (Data Source: DMDC - Jun 2015). Average Age of Spouse Data Source: DMDC June Marine Corps 29.1 Navy 32.2 Army 31.5 Air Force 31.7 Average Age of at Birth of First Child Data Source: DMDC June Marine Corps 24.3 Navy 25.5 Army 26.5 Air Force mccscp.com/marketingplan

26 Demographics (Marine Corps) Service Trends The end strength of the active duty Marine Corps has increased since 2001 to 2009 by 18.6% (from 172,735 to 204,846). Since 2009 the end strength of the active duty Marine Corps has decreased by 9.8% (From 204,846 to 184,829). Over the same time period the Army has decreased by 10.9%, the Navy decreased by 1.0%, and the Air Force decreased by 6.5%. 1,2 The Marine Corps is easily the most junior of all the military Services. The Marine Corps has the highest percentage of members who hold the rank of Private, Private First Class, or Lance Corporal (38%) The Marine Corps also has the highest percentage of personnel married at rank E-3 or below. 1 Percent at Rank E-3 Below and Percent Married (Data Source: DMDC - June 2015). 50% 40% E-3 or Below E-3 or Below & Married 30% 20% 10% 0% 38% 6% 18% 4% 23% 5% 18% 4% Marine Corps Army Navy Air Force The Marine Corps has the highest Enlisted to Officer ratio of any of the four military Services. 1,2 Enlisted Members Per Officer (Data Source: DMDC - Jun 2015) Marine Corps 7.7 Navy 4.9 Army 4.1 Air Force (Data Source: TFDW - Jun 2015). 2 (Data Source: DMDC - Jun 2015). 22

27 Demographics (Marine Corps) Service Trends The total Active Duty force has served an average of 5.3 years, 58% of the total Active Duty force has served less than 4 years. 1 Years of Active Duty Data Source: TFDW June 2015 Officers have served 11 years on average, while 63% of all Enlisted personnel have served less than 4 years of active service. 1 1 (Data source: TFDW Jun 2015). Officer Years of Active Duty Data Source: TFDW June 2015 Enlisted Years of Active Duty Data Source: TFDW June mccscp.com/marketingplan

28 Demographics (Marine Corps) Between Jan and Jun 2015, 14,340 Marines had deployed to Operation Enduring Freedom. The Marines who were deployed had 12,456 dependent family members. 1 CY2004 CY2005 CY2006 CY2007 CY2008 CY2009 CY2010 CY2011 CY2012 CY2013 CY2014 CY2015 DEPLOYMENT HISTORY Number of Marines Deployed to OEF/OIF* Number of Dependent Family Members Active Duty 52,226 43,991 Activated Reservist 12,854 12,323 Active Duty 46,941 39,928 Activated Reservist 11,149 9,936 Active Duty 43,433 36,597 Activated Reservist 7,193 5,956 Active Duty 50,040 41,613 Activated Reservist 8,809 7,230 Active Duty 47,429 41,556 Activated Reservist 9,893 7,867 Active Duty 44,966 40,531 Activated Reservist 8,830 7,348 Active Duty 44,300 39,458 Activated Reservist 4,981 4,918 Active Duty 44,179 40,482 Activated Reservist 6,358 5,449 Active Duty 33,881 31,840 Activated Reservist 2,687 2,806 Active Duty 22,095 21,277 Activated Reservist 1,965 2,020 Active Duty 14,575 21,066 Activated Reservist Active Duty 12,722 10,549 Activated Reservist 1,618 1,907 * The annual figure double counts Marines (Dependent Family Members) who may have deployed twice within a calendar year. During June 2014, 6,039 (3.2%) Marines were deployed to Operation Enduring Freedom. 1 1 (Data Source: TFDW Jun 2014). 24

29 Gender, Ethnicity, Education The Marine Corps has the lowest percentage of female members of any the military services. 1 Percentage of Female Members 20.0% Demographics (Marine Corps) 15.0% 10.0% 5.0% 0.0% Marine Corps 7.7% Navy 18.0% Army 14.1% Air Force 19.1% Minority representation within the Marine Corps (as well as the other three military services) has increased since 1995 with the exception of African Americans. 2 The percentages of ethnic minorities are: Hispanic: 15.8% of the Marine Corps (9% in 1995) Black and African American: 10.3% of the Marine Corps (16% in 1995) American Indian, Alaskan Native, Asian, Pacific Islander, Orphans of By Race, Declined to Respond: 7.9% of the Marine Corps (4% in 1995) 1 (Data source: DMDC Jun 2015). 2( Data source: TFDW Jun 2015). Ethnic Demographics of the Marine Corps (Data source: DMDC Jun 2014). 25 mccscp.com/marketingplan

30 Demographics (Marine Corps) Approximately 100% of the Marine Corps hold at a minimum a High School degree or equivalent. 89% of Officers and 3% of Enlisted Marines hold Bachelor s degrees, Masters Degrees, or Doctorates. 1 1 (Data Source: TFDW Jun 2015). Marine Corps Officer Education Profile (Data Source: TFDW Jun 2015). Unknown education profiles omitted. Marine Corps Enlisted Education Profile (Data Source: TFDW Jun 2015). Unknown education profiles omitted. 26

31 Reserves Ready Reserves There are 108,845 Ready Reserve Marines. 1 Percentages by Ready Reserve type are: Selected Reserve (32.98%): Selected Marine Corps Reserves (SMCR) Individual Mobilization Augmentee (IMA) Active Reserve Marine (AR) Individual Ready Reserves (64.20%) Other Reserve Categories (2.82%): Initial Active Duty for Training Under Reserve Contract Selected Marine Corps Reserves There are 35,633 Selected Marine Corps Reserves, Individual Mobilization Augmentees, and Active Reserve Marines 1 The SMCR, IMA, and AR are comprised of 11.8% Officers and 88.2% Enlisted personnel. 1 Number of Selected Reserve Marines by Ranking Group 20,000 (Data Source: ODSE - Jun 2015). 15,000 Demographics (Marine Corps) 10,000 5,000 0 PVT-PCpl 16,842 NCO 12,789 SNCO 1,795 WO 252 Co Gde 1,668 Fld Gde 2,275 General 12 The overall average age for SMCR, IMA, AR is 26 (25 is the average age for Enlisted Marines while 37 is the average age for Officers). 1 Selected Marine Corps Reserves, Individual Mobilization Augmentees, and Active Reserve Marines NCOs have the greatest number of family members of any ranking group. 1 1 (Data Source: ODSE Jun 2015). Number of Dependents of Selected Reserve Marines by Ranking Group 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 PVT-PCpl 2,185 NCO 10,984 SNCO 4,404 WO 614 Co Gde 1,727 Fld Gde 5,526 General mccscp.com/marketingplan

32 Demographics (Marine Corps) (Data Source: ODSE - Jun 2015). As of December 2015, 30% of the total SMCR, IMA, and AR are married (25% of Enlisted Marines and 71% of Officers are married). Percentages by rank are: 7% of Junior Enlisted Marines (Pvt-LCpl) 39% of NCOs (Cpl-Sgt) 79% of SNCOs (SSgt-SgtMaj/MGySgt) 80% of Warrant Officers (WO-CWO5) 54% of Company Grade Officers (2ndLt-Capt) 85% of Field Grade Officers (Maj-Col) 75% of General Officer (BGen-Gen) Approximately 99% of the SMCR, IMA, and AR hold at a minimum a High School Degree or equivalent. 84% of Officers hold Bachelor s degrees, Masters Degrees, or Doctorates 1. Individual Ready Reserves There are 70,187 Individual Ready Reserves. 1 The Individual Ready Reserves are comprised of 4.3% Officers and 95.7% Enlisted personnel. 1 The overall average age for Individual Ready Reserve is 26 (26 for Enlisted Marines and 32 for Officers are the average ages). 1 Individual Ready Reserve NCOs have by far the greatest number of family members of any ranking group. 1 As of Jun 2014, 44% of Individual Ready Reserve are married (44% of Enlisted Marines and 47% of Officers are married). 1 Percentages by rank are: 72% of Junior Enlisted Marines (Pvt-LCpl) 43% of NCOs (Cpl-Sgt) 75% of SNCOs (SSgt-SgtMaj/MGySgt) 74% of Warrant Officers (WO-CWO5) 39% of Company Grade Officers (2ndLt-Capt) 72% of Field Grade Officers (Maj-Col) 99% of the Individual Ready Reserves hold at a minimum a High School Degree or equivalent. 94% of Officers hold Bachelor s degrees, Masters Degrees, or Doctorates. 1 Other Reserve Categories There are 3,025 Other Reservists. 1 These Other Reservists are comprised of all Enlisted personnel, rank LCpl and below. 1 The average age of these Other Reservists is Other Reservists have 133 family members. 1 As of June 2015, only 2% of the Other Reservists are married % of the Other Reservists hold at a minimum High School Degree or equivalent. 1 1 (Data Source: ODSE Jun 2015). 28

33 Demographics (Marine Corps) Marine Corps Base Population Officer Enlisted Total WEST MCLB Barstow MCAS Miramar 952 7,793 8,745 MCB Camp Pendleton 2,778 33,032 35,810 MCAGCC 29 Palms 779 9,371 10,150 MCAS Yuma 339 3,314 3,653 Bridgeport MCRD San Diego 289 1,619 1,908 MCB Hawaii 743 7,132 7,875 EAST MCLB Albany MCB Camp Allen 236 1,293 1,529 MCAS Beaufort 299 3,196 3,495 Blount Island Command MCAS Cherry Point 852 7,325 8,177 MCB Camp Lejeune 2,593 30,486 33,079 MCAS New River 746 5,924 6,670 HQBN HQTRS Henderson Hall ,415 MCB Quantico 2,347 4,237 6,584 MCRD Parris Island 191 1,343 1,534 Marine Barracks 8th & I ,024 MARFORRES, New Orleans 756 5,981 6,738 MCIWEST PACIFIC MCB Camp Butler 1,247 11,525 12,772 MCAS Iwakuni 205 2,197 2, mccscp.com/marketingplan

34 Demographics (Camp Pendleton) Camp Pendleton Daily Population Snapshot (Source: DEERS 1/09). DAILY BASE POPULATION Marines 40,000 Naval Personnel 4,000 Base Housing Family Members 17,000 Civilian Personnel 4,000 Civilian Workers (Non DoD) 1,000 Retirees, Family Members (Off Base), Vendors, Visitors 4,000 Total 70,000 Camp Pendleton Area Population PRIMARY BASE CAMP ACTIVE DUTY POPULATION-18 AREAS AREA OFFICER ENLISTED TOTAL 11/13/15/16/17/ ,196 4, & ,836 4, & ,206 2, ,142 2, & ,424 3, ,415 1, ,244 2, & ,683 2, ,231 4, & ,614 4, Naval Weapons Other TOTAL 2,774 32,724 35,498 30

35 Demographics (Camp Pendleton) Camp Pendleton within a 50 Mile Radius MCB CAMP PENDLETON (INCLUDES MCAS) Active Duty Percent Married Male Female Officer 2, % 92.9% 7.1% Enlisted 33, % 93.1% 6.9% Total 35, % 93% 7% ASIAN BLACK HISPANIC WHITE OTHER/UNKNOWN 3.8% 9.8% 18.9% 62.3% 5.1% AGE % 51.6% 15.4% 3.6% 0.1% MARINE CORPS RETIREES W/IN A 50 MARINE CORPS FAMILY MEMBERS W/IN A 50 MILE RADIUS MILE RADIUS 8,696 30,320 Number of Retirees Residing in Selected Counties Surrounding Camp Pendleton As of: July 2013 Source: Military Retired Pay File, DEERS Point-in-Time Extract Orange County Riverside County San Diego County ARMY NAVY SERVICE MARINE CORPS AIR FORCE DOD TOTAL COAST GUARD TOTAL Enlisted 969 1,480 1, , ,579 Officer , ,314 Unknown Retiree Total 1,662 2,376 1,924 1,729 7, ,893 Dependants 2,439 3,479 3,035 2,441 11, ,650 Total 4,101 5,858 4,959 4,170 19, ,546 Enlisted 1,474 4,351 2,606 2,807 11, ,357 Officer , ,764 Unknown Retiree Total 1,970 5,096 3,096 3,791 13, ,111 Dependants 3,010 9,040 5,742 5,207 22, ,227 Total 4,980 14,173 8,839 9,998 36, ,376 Enlisted 1,890 27,304 4,773 1,681 35, ,906 Officer 1,059 8,384 1,983 1,208 12, ,773 Unknown Retiree Total 2,949 35,688 6,756 2,889 48, ,679 Dependants 4,564 54,910 10,942 4,213 74, ,253 Total 7,513 90,702 17,700 7, ,017 1, ,038 TOTAL 16, ,733 31,498 20, ,095 1, ,617 Notes* The counts were based on the retirees reported correspondence address. Dependant counts are counts of dependants of Retirees where the dependant correspondence address is in the selected counties. Produced by the Defense Manpower Datacenter on 9/1/2014 DRS # mccscp.com/marketingplan

36 Demographics (Camp Pendleton) Vehicle Counts at Camp Pendleton Entry Gates GATE 6AM-8AM DAILY AVERAGE DAILY AVERAGE MONTHLY AVERAGE ANNUAL AVERAGE Main Gate 4,124 8, ,670 2,948,040 San Luis Rey 2,793 4, ,530 1,710,360 Las Pulgas 1,084 1,686 50, ,960 Fallbrook 2,252 3,207 96,210 1,154,520 San Onofre 1,147 2,493 74, ,480 Del Mar 846 1,315 39, ,400 Christianitos 1,032 3,207 96, ,920 TOTAL 13,278 23, ,390 8,392,680 (Source: PMO Traffic study 2012) Base Housing-Current Occupants with Dependents AREA TOTAL UNITS OCCUPANTS TOTAL DEPENDENTS (INCLUDING MILITARY SPOUSES) MILITARY SPOUSES GRAND TOTAL AVERAGE # OCCUPANTS De Luz , , Del Mar Forster Hills O Neill Heights O Neill E Pacific View San Luis Rey So. Mesa , , So. Mesa San Onofre , , San Onofre San Onofre , San Mateo Pt Serra Mesa , Santa Marg Stuart Mesa 1,498 1,437 2, , Stuart Mesa Wire Mtn 2 SE Wire Mtn , Wire Mtn , , Wire Mtn TOTALS: 7,547 7,212 15, , (Source: MCB Family Housing 10/2015) 32

37 Demographics (Camp Pendleton Region) Surrounding County Demographics/Military Economic Impact 2015 San Diego is home to the largest concentration of military in the world. Military bases include Marine Corps, U.S. Navy and Coast Guard. It is the eighth-largest city in the United States and second-largest in California. The largest sectors of San Diego's economy are defense/military, tourism, international trade, and research/ manufacturing, respectively. Defense and military related activities will remain San Diego's most important economic driver for San Diego County 2015 Approximately 109,000 Military, 175,000 family members, 24,000 DoD civilians, 236,000 veterans (which 20% live in Oceanside) An estimated total of 24.8 billion in direct spending related to defense was sent to San Diego County during fiscal year 2015, an amount equal to about $7,700 for each of the county's residents Defense-related activities and spending will generate an estimated $45 billion of gross regional product (GRP) for San Diego County in fiscal This represents 21.5 percent of the region's total GRP - an increase from last year's totals of $38.7 billion/20%, respectively. Income generated as a result of all of the direct and multiplier effects of military-linked spending will amount to an estimated $22.7 billion in fiscal year The military sector is responsible for about 328,000 or 22%, of the region's total jobs in 2015 after accounting for all of the ripple effects of defense spending - an increase from last year's 317,000 jobs. Wages to Marines, Sailors, and civilian defense workers $11.5 billion, Defense Contractors $9 billion, Retirees $4 billion Third-largest in the U.S. in terms of veteran residents 234,000, and the number one destination for veterans returning from Iraq and Afghanistan. Demographically, San Diego County veterans are younger, better educated, and earn higher incomes than national averages (both veteran and non-veteran), than their San Diego nonveteran counterparts. Surrounding County Population 2014 San Diego County 3.2 M Orange County 3.1 M Veterans 131,229 Riverside County 2.3 M Veterans 135,139 Total 8.6 M Veterans 234,211, 20% in Oceanside Surrounding City Population 2014 Oceanside 174,558 Escondido 150,243 Carlsbad 112,299 Vista 98,079 San Marcos 92,929 Encinitas 62,254 Fallbrook 30,534 San Clemente 65,326 Temecula 109,428 Murrieta 108,368 Menifee 85,182 Total 1,089,208 (Source: 7th annual SDMAC Military Economic Study, San Diego, 2015, US Census Bureau). 33 mccscp.com/marketingplan

38 Demographics Marine Corps Salary Range Insignia Title Abbreviation Pay Grade Monthly Salary Range Private PVT E-1 $1,546 Private First Class PFC E-2 $1,734 Lance Corporal LCpl E-3 $1,823 - $2,055 Corporal Cpl E-4 $2,019 - $2,451 Sergeant Sgt E-5 $2,202 - $3,125 Staff Sergeant SSgt E-6 $2,404 - $3,724 Gunnery Sergeant GySgt E-7 $2,780 - $4,367 Master Sergeant MSgt E-8 $3,999 - $4,996 First Sergeant 1stSgt E-8 $3,999 - $5,703 Master Gunnery Sergeant MGySgt E-9 $4,885 - $7,584 Sergeant Major SgtMaj E-9 $4,885 - $7,584 Warrant Officer 1 W1 W-1 $2,868 - $4,956 Chief Warrant Officer 2 W2 W-2 $3,267 - $5,453 Chief Warrant Officer 3 W3 W-3 $3,692 - $6,477 Chief Warrant Officer 4 W4 W-4 $4,043 - $7,531 Chief Warrant Officer 5 W5 W-5 $7,189 - $9,408 Second Lieutenant 2ndLt O-1 $2,934 - $3,692 First Lieutenant 1stLt O-2 $3,380 - $4,678 Captain Capt O-3 $3,914 - $6,365 Major Maj O-4 $4,449 - $7,430 Lieutenant Colonel LtCol O-5 $5,517 - $8,762 Colonel Col O-6 $6,186 - $10,952 Brigadier General BGen O-7 $8,264 - $12,347 Major General MajGen O-8 $9,946 - $14,338 Lieutenant General LtGen O-9 $14,056 - $17,436 General Gen O-10 $16,072 - $19,762 34

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40 Research

41 Research Research Methods MCCS Annual Assessment A comprehensive research study conducted annually to analyze and track target market perceptions of MCCS programs, services and facilities. Participants include active duty service members, family members and retirees. Research methods include: website survey, base housing survey and focus groups. MCCS Divisions are solicited for survey questions and a thorough report is provided to each Division at the conclusion of the study. (See pg 39) Focus Group A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. It is an interview, conducted by a trained moderator among a small group of respondents. The interview is conducted in an unstructured and natural way where respondents are free to give feedback. Available on request from any Division. Google Analytics Measures advertising Return on Investment (ROI), as well as tracks Flash, video and social networking sites and applications. All MCCS Divisions who maintain a presence on the mccscp.com website may request a custom report of activity on their specific webpage at no charge. HQMC Retail Associate Satisfaction Index (ASI)/Customer Satisfaction Index (CSI) HQMC Quantico conducts annual retail ASI/CSI surveys Marine Corps command-wide to measure associate and customer satisfaction levels. Measuring and improving satisfaction levels is a priority for MCCS. HQMC Quality of Life (QOL) Survey HQMC Quantico conducts Marine Corps command-wide surveys every 5 years to assess quality of life programs for Marines and their families. The 2012 survey results can be found on page 56. Interactive Evaluation (ICE) The ICE DoD web-based system for patron feedback is implemented into the mccscp.com website. The system allows DoD customers to quickly and easily provide feedback to service provider managers aboard the base. It gives leadership timely data on service quality and allows managers to benchmark the performance of their service providers against other organizations. The system is provided at no charge to all DoD organizations. Strategic Off-Site Conducted at the request of any MCCS Division by a professional facilitator. Recommended for any business in the infancy, growth or decline stage looking to develop a long-term plan built with solid business, marketing and personnel tactics. There is a fee for this service. 37 mccscp.com/marketingplan

42 Research - Annual Assessment SWOT Analysis A strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project or business. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Strengths: Characteristics of the business or team that give it an advantage over others in the industry Weaknesses: Characteristics that place the business at a disadvantage relative to others Opportunities: External chances to make greater sales or profits in the environment Threats: External elements in the environment that could cause trouble for the business Website Surveys Surveys are conducted on an as needed basis on the mccscp.com website. Data is compiled by the Marketing Division and provided to the Division Director. Ambassador Program The Ambassador Program consists of marketing savvy employees from each of the operating divisions. Ambassadors meet quarterly to discuss trends, best practices, branding, social media and customer service. 38

43 MCCS Annual Assessment 2015 Executive Summary The Marine Corps Community Services (MCCS) Annual Assessment researches and analyzes target market perceptions of MCCS Camp Pendleton programs and services. The methodology executed this year included participatory action research during Sep 10-Oct 9, The research included a 77 question survey plus a fill-in question for sponsorship recognition and close to 1,800 respondents participated through online access. Incentives included a $500 MCX Gift Card, a Knott s Berry Farm 4 ticket and overnight stay package, (2) $100 MCX Gift Cards, and Panda Express coupon. The objective of this assessment includes achieving new insights from Camp Pendleton program and facility patrons and a comparative analysis from prior research which determines trends, cultural changes and satisfaction levels. Please Note: Some answers may not total 100% due to multiple responses or no response Market Analysis Online survey conducted Sep 10-Oct 9, 2015, Marine Corps Base, Camp Pendleton Sample Size Online survey: 1,760 Respondent Profile Research- Annual Assessment RANK TOTAL PERCENTAGE E1-E % E6-E % % W1-W5 22 2% Retired 51 3% Spouse % Civ/DoD 109 6% Female 68% Married 84% Have children 68% Prefer to receive MCCS information via Social Media 55% Prefer to receive MCCS information via mccscp.com 52% AGE TOTAL PERCENTAGE % % % % % 39 mccscp.com/marketingplan

44 Research - Annual Assessment 1. How do you prefer to receive MCCS information? (Check all that apply) 2. How often do you eat lunch at on-base facilities? (Check all that apply) 3. Where do you prefer to eat lunch on-base? (Check all that apply) 4. What do you consider when selecting food options on-base? (Check all that apply) 5. What type of food options would you like to see at Mainside? (Check all that apply) 40

45 Research - Annual Assessment 6. Have you experienced eating at The Grill at Leatherneck Lanes? 7. If you answered yes, please rate your experience. 8. Have you utilized the catering services at Marine Memorial Golf Course? 9. Which base area do you dine most often? 10. Why do you recreate on-base? (Check all that apply) 41 mccscp.com/marketingplan

46 Research - Annual Assessment 11. Have you bowled at Leatherneck Lanes? 12. If you answered yes, please rate your experience. 13. Have you visited Del Mar Beach Resort? 14. If you answered yes, please rate your experience. 15. Have you visited San Onofre Beach? 16. If you answered yes, please rate your experience. 42

47 Research - Annual Assessment 17. Have you golfed at Marine Memorial Golf Course? 18. If you answered yes, please rate your experience. 19. What improvements at Marine Memorial Golf Course would increase your utilization of the facility? 20. Are you aware that Semper Fit Division Health Promotion offers free nutrition guidance, metabolic measurements, VO2 fitness assessments, body fat percentage measurements, tobacco cessation counseling and educational classes at Health Promotion Centers on-base? 21. Are you aware that Massage Therapy is offered on base? 22. A 5-Day HITT Level 1 Course (Active Duty Only) is currently offered. Would you be interested in a HITT Level 2 Course? 43 mccscp.com/marketingplan

48 Research - Annual Assessment 23. What six (6) intramural sports would you like to see as a one-day tournament? (Please select only six) 24. What four (4) intramural sports would you like to continue as a 10-week league? (Please select only four) 25. What (4) youth sports leagues would you like to see? (Please select only four) 44

49 Research - Annual Assessment 26. Please prioritize the following Recreation Facilities. (1 being most important, 5 being least important) 27. Please prioritize the following Recreation Programs. (1 being most important, 5 being least important) 28. Which Hard Corps Race Series events do you plan to participate in 2016? (Check all that apply) 29. Are you familiar with the Family Member Employment (FMEAP) Program and the support designed to assist family members with employment services? 45 mccscp.com/marketingplan

50 Research - Annual Assessment 30. Are you aware of the services provided by the Personal Financial Management (PFMP) Program such as budgeting and investing along with other financial classes? 31. Are you aware that spouses are encouraged to attend the Transition Readiness Seminar (TRS), the five-day workshop for Marines and Sailors transitioning out of the military? Or the Spouse Transition & Readiness Seminar (STARS)? 32. Are you aware that there is résumé, interviewing, and job search assistance offered through the Career and Personal Readiness Program? 33. In the past year, how often have you utilized one of the libraries aboard the Installation? 34. Are you aware of the various programs and services offered by the base library to include summer reading program, e-books, research assistance, periodicals, and Marine Reading List book availability? 35. Are you aware of the services offered at the Education Center? (Check all that apply) 46

51 Research - Annual Assessment 36. Do you utilize any of the following Family Care Programs? (Check all that apply) 37. Are you aware of the new online request for childcare process at Have you ever attended a CREDO (Chaplains Religious Enrichment Development Operation) retreat? 39. Have you attended a L.I.N.K.S. (Lifestyles, Insights, Networking, Knowledge and Skills) course while stationed aboard Camp Pendleton? 40. Have you attended a couple's DATE NIGHT workshop on base? 41. What is the most convenient location to attend relationship and family readiness workshops? 47 mccscp.com/marketingplan

52 Research - Annual Assessment 42. Are you aware of the Behavioral Health services offered on base? 43. If yes, which ones? (Check all that apply) 44. How do you know about special events aboard Camp Pendleton? (Check all that apply) 45. Is the Pacific Views Event Center your first choice for hosting social events? 46. Do you own a Recreational Vehicle (RV)? 47. If you own an RV, do you ever stay aboard Camp Pendleton? 48

53 Research - Annual Assessment 48. If you own an RV, where do you stay on Camp Pendleton? (Check all that apply) 49. Do you camp? 50. Are the MCCS Camp Pendleton Lodging facilities your first choice when hosting families or friends from out of town? 51. If you answered yes, please rate your experience. 52. What do you consider when selecting lodging options on-base? (Check all that apply) 53. How often do you use a vending machine aboard Camp Pendleton per month? 49 mccscp.com/marketingplan

54 Research - Annual Assessment 54. What do you purchase most frequently from on-base vending machines? 55. Do you use the Beauty Salon aboard Camp Pendleton? 56. If you use the Beauty Salon on-base, how often? 57. Do you utilize the Optical Shop at the Pacific Views MCX? 58. Are you aware of the mobile gaming unit available to rent for parties and special occasions? 59. Are you aware of the Street Fairs offered throughout the year at the Pacific Views MCX and Del Mar Beach Resort? 50

55 Research - Annual Assessment 60. What type of services would you like to see available aboard Camp Pendleton? (rank in order of importance) 61. Are you aware of the online travel booking system offered by Latitudes Travel? 62. Have you utilized (ITT) Information, Tickets & Tours or Latitudes Travel services? 63. If you answered yes, please rate your experience. 64. Is the MCX your first choice for furniture and major appliances? 65. If the MCX is not your first choice, where do you prefer to purchase appliances? (Please select all that apply) 51 mccscp.com/marketingplan

56 Research - Annual Assessment 66. Are you aware that MCCS Camp Pendleton has three military clothing store locations? 67. Do the Gas Station marquees effectively display gas prices and convenience store specials? 68. Are there additional products that should be offered at Pacific Views MCX? 69. Are you aware of the monthly beer sampling and wine pairing events at the Vineyard? 70. Are you aware the Vineyard La Sala Room Venue is available for rental to accommodate special events? 71. Are you aware of the sales events posted to 52

57 Research - Annual Assessment 72. Are you aware of the MCX merchandise protection plans? 73. Are you familiar with the following programs offered by the MCX? (Check all that apply) 74. Are you aware of job opportunities with MCCS Camp Pendleton? 75. Have you ever used the online job search on mccscp.com? 76. Are you familiar with the transition assistance program through MCCS Human Resources? 77. Are you familiar with the spousal preference program through MCCS Human Resources? 53 mccscp.com/marketingplan

58 Research - Annual Assessment Key Findings Food, Leisure, Hospitality and Services 1. Quality of food is most important when selecting on-base dining followed closely by price 2. Panda Express is preferred lunch choice on-base followed closely by Subway and Wendy s 3. Chipotle, Chili s, Buffalo Wild Wings and Starbucks are preferred off-base restaurants 4. Most respondents recreate on-base due to convenience and price 5. Prefer purchasing drinks through vending machines 6. Most are aware of the Street Fairs offered 7. For new services, most would prefer a home goods store or doggy daycare 8. High percentage take advantage of the ITT discounts and are aware of the online booking system 9. Most respondents did not know Pacific Views Event Center or Marine Memorial Golf Course hosted social events 10. Most respondents learn of special events through social media 11. Country music is still the preferred concert genre, followed by Hip Hop 12. Many host events at the beach, community centers and Lake O Neill 13. Most enjoy Del Mar Beach Resort, yet do not use the Marine Memorial Golf Course % have bowled at Leatherneck Lanes and rated their experience excellent 15. Most respondents don t own an RV, Del Mar Beach Resort is most often used for RV owners 16. Over 53% of respondents camp % chose the lodging on-base due to price and location 18. Majority of respondents do not utilize Beauty Shops 19. Most do not utilize the optical shop services at Pacific Views MCX 20. Many are not aware of the mobile gaming unit Business Operations - Retail 1. MCX Pacific Views meets shopping needs of 81% of respondents 2. MCX is not the first choice for appliance purchases due mainly to price and selection. Lowes, Home Depot, Amazon and Best Buy are preferred choices 3. Gas Station marquees are very effective 4. More than half of the respondents know there are three military clothing locations on-base 5. Desired items at the Marine Marts include clothing, health food choices, clothing, furniture, organic selections, baby items and more variety of snacks/beverages 6. Desired items at Pacific Views MCX include more craft supplies, MAC brand makeup, furniture, baby products and nail care products 7. 50% are aware of The Vineyard tasting and pairing events 8. 60% are aware and seek out the sale ads online 9. Most respondents are familiar with the Price Match Guarantee, Baby and Me and Super Star Student programs 10. Many suggested a larger gift card selection at the Mainside Marine Mart (Country Store) and most specifically Pacific Views MCX (currently not offered) 54

59 Research - Annual Assessment Semper Fit/Recreation 1. Most recreate due to convenience and price 44% are aware of the health promotion services offered 2. 68% were unaware of the massage therapy program 3. 20% utilize the High Intensity Tactical Training (HITT) training courses 4. Many prefer to run the World Famous Mud Run as their race of choice 5. Many prefer to recreate at the beaches and the fitness centers 6. Softball and soccer are the preferred 10-week league choices to continue for Commanding General s Cup 7. Obstacle Course Challenge, Active Duty Mud Run, 4-Person Volleyball, and Kick Ball are the top interests for the Commanding General s Cup 8. Soccer, Baseball, Basketball and Flag Football are the top four choices for Youth Sports 9. Fitness Centers, Beaches and Pools were prioritized as most important facilities 10. Group Exercise, HITT, Organized Youth Sports, Learn-to-Swim and Single Marine Program were prioritized highest for programs Marine and Family Programs 1. 50% are aware of Personal and Professional Development programs 2. Many are unaware of the new MilitaryChildcare.com website 3. Many do not attend Marine Corps Family Team Building workshops 4. Several are aware of Behavior Health and Family Advocacy Programs 5. 51% are familiar with the Transition Readiness Seminar (TRS) offerings for family members 6. Respondents reported awareness in the following programs: Family Member Employment, Personal Financial Management, Relocation, Information and Referral, Career and Personal Readiness programs 7. Majority of respondents are aware of the library offerings and services offered at the Education Center 8. Exceptional Family Member Program and Child Development Centers are high priorities for respondents 9. 74% had never attended a Chaplain's Religious Enrichment Development Operation (CREDO) retreat 10. The most convenient location to attend workshops and classes is near the Main Gate by the Commissary and Naval Hospital Human Resources (HR) 1. Majority of respondents are aware of the MCCS job opportunities aboard Camp Pendleton 2. Almost half have used the online job search 3. Half surveyed are aware of the transition assistance and spousal preference Business Development & Sales 4. Respondents recalled the following sponsors from events and programs: (Listed in order by most recalled) a. Ken Grody Ford e. Monster Energy b. USAA f. Red Bull c. First Command g. Penn State d. Pendleton Family Dental h. Toyota Summary MCCS customers continue to utilize social media (mainly Facebook) and mccscp.com as their primary choice for receiving information. Male subscribers to the MCCS Facebook page outpace females for the second time in six years. More than half of all traffic to mccscp.com comes via mobile devices. Satisfaction of MCCS Programs and Services remain at an all-time high as patrons easily and quickly find the information they re seeking and are familiar with what s offered. Convenience continues to be the driving force for patron utilization of programs and services which has not changed since the inception of the MCCS Annual Assessment in mccscp.com/marketingplan

60 Research - QOL Survey Marine Corps HQ Quality of Life (QoL) Study Results Key Points In 2012, DC M&RA sponsored the re-administration of the Marine Corps QoL study during September- October. QoL studies were previously conducted in 1993, 1998, 2002 and Surveys were administered by a HQMC Study Team or command representative on-site to Marines assigned to USMC Bases and Stations and via online to the remaining active duty Marine population (Marines not on Bases and Stations and Marine Corps Recruiting Command) and to spouses. Over 10,500 active duty and 3,074 spouse surveys were received and analyzed by Marine Corps Combat Development Command, Operations Analysis Division. These surveys measured Marines and spouses perceptions of, and satisfaction with, QoL in a variety of life areas (life domains). These domains include housing, compensation, healthcare, marriage, friendships, and children. While QoL findings were divided into three primary active duty respondent groups, the focus of this paper is on Base & Station Marines and spouses. Marine Corps QoL satisfaction has not decreased since the 2002 study and has significantly improved in some life domains despite the increase in operational tempo experienced by Marines over the last decade. The 2002 study had found an across-the-board decrease in QoL satisfaction of Marines, i.e., in each of the life domains, as well as with life overall in the Corps. While the 2007 QoL findings demonstrated increased satisfaction in more than half of the life domains, results of the 2012 QoL not only maintained the levels 2007, but surpassed levels in three domains. When Marines and spouses were asked to rank 11 items in terms of importance in contributing to overall QoL; pay and benefits, housing, and healthcare, had the top three mean ranks. Pay and Income Although satisfaction with overall financial situation has risen incrementally since 2002, both Marines and spouses were significantly more satisfied in 2012 with their overall financial situation. Additionally, Marines that experienced difficulty meeting monthly obligations has dropped from 28.8% to 16.8% since Housing Improvements made by the Marine Corps in constructing barracks and family housing are having a positive impact. There was a significant increase in Marines satisfaction with BEQ/BOQ, family housing on base, rented civilian housing, and other housing. Spouses however, were significantly less satisfied with military housing in civilian communities. Health The medical care benefit continues to have a strong positive impact on the retention intentions of Marines and spouses. Marine/family state of health and Marine/family medical care show the greatest potential for influencing intentions to remain on active duty for Base and Station Marines. Nearly three quarters of spouse respondents report medical care available to them has a positive to very positive effect on their desire to remain in the Marine Corps. 56

61 Research - QOL Survey Relationship with Children Marines were significantly more satisfied in 2012 with the overall relationship with their children. When Marines and spouses were asked to identify one critical childcare requirement, four requirements selected most frequently between the two populations were: occasional babysitting, hourly care, all day care for pre-school child, and before and after school care. Spouses experienced significantly higher satisfaction with aspects of qualifications of childcare providers, childcare availability, safety of childcare, and overall quality of childcare. Support programs Military community support programs and services with at least one-third of Marines report being satisfied to completely satisfied are: Library service; Voluntary Education; Counseling; Personal Financial Management; Transition Assistance; Chaplain Support; Unit, Personal and Family Readiness Program; New Parent Support Program; and Legal services. Spouses were significantly more satisfied with the Lifestyles, Insights, Networking, Knowledge and Skills (L.I.N.K.S.) Program; and significantly less satisfied with the Family Member Employment Assistance Program (FMEAP). Leisure Fitness, recreation, tickets/tours, and libraries/educational programs stand out as the most used activities for spouses living with their active duty Marine. Military Life Spouses were significantly less satisfied with aspects of military Separations specifically, predictability of spouse s departure, timeliness of unit information, accuracy of unit information, and overall deployment/separations. Job and Professional Development More than half of Marine respondents indicate some level of satisfaction with personal growth and development in their military job. Spouses were significantly less satisfied with aspects of job opportunities available to them, ease of getting hired, Marine Corps assistance in helping them find a job, cost of educational advancement, and overall employment situation. Career Intentions The E2-E3, E4-E5, and O1-O3 pay grade groups had significantly less desire to remain in the Marine Corps until eligible for retirement than other pay grade groups. More spouses selected Job/Career and Relocation as a desire to leave the Marine Corps rather than a desire to stay. Key Drivers to Overall Quality of Life Satisfaction Fitness of Spirit; Military Job; and Income & Standard of Living domains are key drivers of satisfaction with overall Marine QoL whereas Separations and Pay and Benefits domains are key drivers of satisfaction with overall spouse QoL. M&RA will continue to study these issues in detail in an effort to maintain Marine Corps QoL improvements. QoL findings will provide the Marine Corps with valuable information, which will be utilized to develop funding strategies and evolve programs and services to meet the current and future needs of Marines and their families. Source: Nancie Sullivan, Program Analyst, MFQ, (703) Prepared Apr 8, mccscp.com/marketingplan

62 MCCS Doing Good Things

63 MCCS Doing Good Things San Onofre Beach Quality of Life Program In March, a team of 725 volunteers from California Pizza Kitchen Inspired Acts, deployed to Camp Pendleton to work on community improvement projects. Volunteers spent the day working with Marines from the School of Infantry West on renovations and clean up at San Onofre Beach on the nothern end of the base. The effort was a way for members of the international pizza restaurant company to thank the military and their families as part of the company s Inspired Acts project. Volunteers overhauled Muscle Beach, replacing rusted workout equipment in the existing makeshift gym area with a new, eight station circuit training system. The theatre auditorium area was upgraded with a newly painted stage floor and decorated back wall along with new aluminum bench seating. Volunteers helped install landscaping, fencing, walkways, picnic furniture, a commercial grade outdoor grill and custom-made bar and playground upgrades around the outside of the San Onofre beach club. The group made improvements to the club s event center and registration areas, outfitting the space with more than 50 custom-made, solid wood tables, 200 chairs and a TV and sound system for multi-use throughout the building. USAA 101 Days of Summer From Memorial Day through Labor Day, the focus is on the 101 critical days of summer, recognized by the Department of Defense and the Marine Corps as one of the most hazardous times of the year. Summer is a time when people get complacent about safety. The program is an effort to keep service members safe, combat ready and strive to raise awareness of substance abuse, educate Marines and Sailors concerning the danger and consequences of illegal drug use, promote conscientious alcohol use and offer fun, healthy alternatives as another means of enjoyment. The program hosts a variety of unit competitions, giveaways, entertainment events, educational opportunities, barbecues and movie nights promoting unit cohesion. Camp Pendleton units compete to accumulate the most points by attending scheduled sporting events, monthly meetings, competitions and unit training functions. The unit that earns the most points is rewarded with respective unit funds. Twenty battalions with close to 15,000 active duty Marines and Sailors aboard Camp Pendleton participated. Single Marine Program (SMP) The mission of the Camp Pendleton SMP and Recreation Centers is to enhance quality of life for single service members by providing positive and rewarding outlets through recreation, community involvement, and dynamic facilities. The SMP was established to provide a forum for Marines to identify quality of life ideas and issues and recommend solutions. Activities and events are as varied as the single Marines the program serves, because it belongs to the Marines. In 2015, SMP and Recreation Centers offered over 617 events on and off Camp Pendleton. Over 25,000 Marines and Sailors participated in these events, along with 208,349 using the eight recreation centers. Ken Grody Ford 4th of July Beach Bash The Annual Ken Grody Ford July 4th Beach Bash continued to shine in There was a robust variety of food and beverage options, along with live bands, giveaways and a free family fun zone. Crowd estimates were in excess of 35,000 authorized military patrons, family members and guests. Cash prizes and giveaways were given throughout the event from the title sponsor, Ken Grody Ford. The crowd was captivated by the Tribute to Heroes video and thrilled by the closing fireworks display. 59 mccscp.com/marketingplan

64 MCCS Doing Good Things Website Giveaways MCCS Camp Pendleton continues the tradition of gift giving! Marines, Sailors and family members logged on to mccscp.com and registered to win daily gift certificates in December. Lincoln Military Housing has supported this promotion for the past six years with thousands of dollars worth of gift certificates. In 2015, more than 20,000 Marines, Sailors and family members logged on to try their luck at winning prizes. Trees for Troops On December 4, The Christmas SPIRIT Foundation and FedEx delivered 1,000 fresh Christmas Trees to Camp Pendleton. This is the eighth year Camp Pendleton Marines, Sailors and families have benefited, not only from free trees, but also the generosity displayed by the tree growers. The 2015 event boasted a holiday expo, which included; face painting, carnival games, free food & drink samples, crafts and Santa Claus and Mrs. Claus! USAA Commanding General s Cup The Intramural Sports Program (USAA Commanding General s Cup) provides active duty personnel stationed at Camp Pendleton, regardless of skill or experience, an opportunity to take part in a competitive unit sports program. This program helps promote combat readiness, Esprit de Corps, leadership, teamwork and loyalty. The program helps identify and enable athletes with exceptional skills to continue on to higher levels of competition. Sports promote democratic competitions emphasizing physical fitness and a balanced program. The USAA Commanding General s Cup consists of more than 23 Intramural Sporting Events including; Surfing, Combat Water Polo, Racquetball, Paintball, Golf, Trap and four Intramural Leagues (Tackle Football, Soccer, Softball, Basketball) and races from the MARSOC Hard Corps Race Series. Panda Express Serves Holiday Cheer To 1,000+ For the sixth year, Camp Pendleton Marines, Sailors and family members benefited from the generosity of Panda Express owners Eddie and Lani Wang on Christmas Day. Nearly 1,000 meals were provided at no charge to base residents. Twelve dedicated staff members volunteered to serve meals at the Pacific Plaza location. The Camp Pendleton community came in droves to enjoy their meal and showed their appreciation on the mccscp.com Facebook page. The Camp Pendleton community sincerely appreciate the kindness and giving spirit of the Panda Express organization improving the quality of lives for all base residents. 60

65 MCCS Doing Good Things Holiday Tree Lighting Marine Corps Community Services hosted the third annual Holiday tree-lighting ceremony at the Pacific Views Main Exchange, Nov. 21. The event culminated in the lighting of a NEW 50-foot Christmas tree, decorated with 30,000. twinkling lights. Not every Marine and Sailor gets the opportunity to go home for the holidays, said Mr. Anthony Cisneros, the deputy director of MCCS aboard Camp Pendleton. Here in Southern California, we don t have the snow, but we have the holiday songs and Christmas spirit that thousands of service members come here to enjoy that holiday spirit with their brother and sisters in arms. An estimated 8,000 service members and their families came together to celebrate the holiday season and enjoy several festivities such as a visit from Santa, holiday music, MCCS partnership vendors, raffle tickets giveaways and Christmas carolers. Every year, a child from a family stationed on Camp Pendleton is randomly chosen to flip the switch and light the Holiday Tree! Families enter online with the MCCS Facebook account. The event provides an opportunity for service members families to meet one another and engage in fellowship in the spirit of the holiday season. 61 mccscp.com/marketingplan

66 Schedule Of Events

67 Schedule of Events: Jan January 2016 Marine & Family Programs 4 Pre-Retirement 4, 11 TRS 4, 11, 18, 25 Managing Stress Mindfully Orientation 5, 19, 26 Résumé Workshop 5, 19, 26 Social Media Workshop 5, 12, 19 Triple P Positive Parenting Program (Teens) 5, 12, 19, 26 Core Strength: A Seeking Safety Group (Mainside) 5, 12, 19, 26 Core Strength: A Seeking Safety Group (SOI) 5, 12, 19, 26 FAP Century Anger Management (Mainside) 6 PREP 6, 13, 20, 27 Welcome Aboard Brief 6, 13, 20, 27 CCC Anger Management (Mainside) 6, 13, 20, 27 Coping with Work and Family Stress 7, 21, 28 Federal Hiring Process Workshop 7, 21, 28 Interview Workshop 7, 14, 21 Triple P Positive Parenting Program (0-12) 7, 14, 21, 28 CCC Anger Management (SOI) 7, 14, 21, 28 FAP Century Anger Management (SOI) 7, 14, 21, 28 Managing Stress Mindfully Group 8 5 Love Languages for Couples: DATE NIGHT 8 Introduction to Investing 8 Unit Sponsorship Coordinator Training 8, 15, 22, 29 Married and Loving It 11 Pre-Retirement 12 7 Habits of Highly Effective Military Families 12 Resume/Interview/Federal Hiring Workshop (San Onofre) 12 Spouse Transition Assistance Readiness Seminar (STARS) 12, 19, 26 Seaside Square Library Preschool Storytime 12 13, Prime for Life TRS Career Technical Track 14 EFMP Playgroup 14 Urinalysis Program Coordinator (UPC) training 14, 21, 28 South Mesa Library Preschool Storytime 15 Conquering Stress with Strength 15 Money Management 15, 22, 29 Mainside Library Preschool Storytime 19 Career Strategies - Part I 19 Security 101: Home and Cyber Safety 20 EFMP Meet & Greet 20 Prime for Life SBA Track L.I.N.K.S. for Spouses Habits of Highly Effective People-Signature Edition Career Strategies Part II 21 Industry Day: Technology 22 Credit Management & Your FICO Score 25 EFMP Talk & Walk 25 TRS 26 Ed Officer Brief 26 EFMP Power Hour 26 PRS 27 UTC Training Corporal Financial Fitness Course 28 MilSpouse Networking & Hiring Event 28 Plan My Move Shopping/MCX Sales Events 27-Feb 14 Sweetheart Gifts Recreation/Semper Fit 2 Polar Bear Plunge, DMBR 6 Nutrition SMP Monthly Meeting, TBD 9-10 Camp Pendleton Open Powerlifting Championships Basic Sailing Class 1 of 2 at the Marina HITT Course Level 1 27 CG s Cup 3 Point Shoot Out Challenge (53 Area Fitness Center) Basic Sailing Class 2of 2 at the Marina Dining/Events Single Marine Program Conference (Pacific Views Event Center) 63 mccscp.com/marketingplan

68 Schedule of Events: Feb February 2016 Marine & Family Programs 1 Business Pre-Retirement 1, 8, 22, 29 TRS 1, 8, 15, 22, 29 Managing Stress Mindfully Orientation 1 5 Substance Abuse Control Officer (SACO) Training 2, 9, 16, 23 Seaside Square Library Preschool Storytime 2, 9, 16, Triple P Positive Parenting Program (Teens) 2, 9, 16, 23 Core Strength: A Seeking Safety Group (Mainside) 2, 9, 16, 23 Core Strength: A Seeking Safety Group (SOI) 2, 9, 16, 23 FAP Century Anger Management (Mainside) 3 PREP 3 TRS Education Track 3, 10, 17, 24 Welcome Aboard Brief 3, 10, 17, 24 CCC Anger Management (Mainside) 3, 10, 17, 24 Coping with Work and Family Stress 4 Emergency Preparedness 4, 11, 18, 25 South Mesa Library Preschool Storytime 4, 11, 18 Triple P Positive Parenting Program (0-12) 4, 11, 18, 25 CCC Anger Management (SOI) 4, 11, 18, 25 FAP Century Anger Management (SOI) 4, 11, 18, 25 Managing Stress Mindfully Group 5, 12, 19, 26 Mainside Library Preschool Storytime 5, 19, 26 Résumé Workshop 5, 19, 26 Social Media Workshop 5, 12, 19, 26 Married and Loving It 7, 21, 28 Federal Hiring Process Workshop 7, 21, 28 Interview Workshop 8 Introduction to Investing 8 Pre-Retirement Seminar 8 Unit Sponsorship Coordinator Training 9 10, Prime for Life L.I.N.K.S. for Spouses 11 EFMP Playgroup 11 UPC Training 12 4 Lenses for Couples: DATE NIGHT 12 Résumé/Interview/Federal Hiring Workshop (San Onofre) 12 Spouse Transition Assistance Readiness Seminar (STARS) 15 Money Management 17 EFMP Meet & Greet 17 Prime for Life TRS SBA Track 18 Happiness Advantage 18 Quarterly SACO Meeting 19 Career Strategies - Part I 19 Conquering Stress with Strength 19 Officers Under Career Strategies Part II 21 Industry Day (Technology) 22 Credit Management & Your FICO Score 23 EFMP Power Hour 24 PRS 25 Capstone Training 25 Family Readiness Volunteer Training Choices to Extraordinary Productivity 27 L.I.N.K.S. for Couples Corporal Financial Fitness Course 28 MilSpouse Networking & Hiring Event 28 Plan My Move 29 EFMP Talk & Walk Shopping/MCX Sales Events President s Day Sale 13 Street Fair (Pacific Views MCX) 17-Mar 27 February Furniture Event Home Connection Sale Recreation/Semper Fit 3 Nutrition SMP Monthly Meeting, TBD 7 Super Bowling Event (Leatherneck Lanes) 9 Nutrition and Fitness for BCP 11 Valentine Survival Kits Through with Chew Week Intermediate Sailing Class 1 of 2 (Marina) 21 Pool Lifeguard Test (14 Pool) 24 CG s Cup Flag Football Tournament (11 Area Football Field) Intermediate Sailing Class 2 of 2 (Marina) 28 Pool Lifeguard Test, 14 Pool Dining/Events 12 Paint and Sip (La Casa at Del Mar Beach Resort) 64

69 Schedule of Events: Mar March 2016 Marine & Family Programs 1, 8, 15, 22, 29 Seaside Square Library Preschool Storytime 1, 8, 15 Triple P Positive Parenting Program (Teens) 1, 8, 15, 22, 29 Core Strength: A Seeking Safety Group (Mainside) 1, 8, 15, 22, 29 Core Strength: A Seeking Safety Group (SOI) 1, 8, 15, 22, 29 FAP Century Anger Management (Mainside) 2 PREP 2, 9, 16, 23, 30 Welcome Aboard Brief 2, 9, 16, 23, 30 CCC Anger Management (Mainside) 2, 9, 16, 23, 30 Coping with Work and Family Stress 3, 10, 17, 24, 31 South Mesa Library Preschool Storytime 3, 10, 17 Triple P Positive Parenting Program (0-12) 3, 10, 17, 24, 31 CCC Anger Management (SOI) 3, 10, 17, 24, 31 FAP Century Anger Management (SOI) 3, 10, 17, 24, 31 Managing Stress Mindfully Group 4, 11, 18, 25 Mainside Library Preschool Storytime 4, 11, 18, 25 Married and Loving It 5, 19, 26 Résumé Workshop 5, 19, 26 Social Media Workshop 7 Pre-Retirement 7, 14, 21, 28 TRS 7, 21, 28 Federal Hiring Process Workshop 7, 21, 28 Interview Workshop 7, 14, 21, 28 Managing Stress Mindfully Orientation 8 Introduction to Investing 8 Unit Sponsorship Coordinator Training 8 9, Prime for Life L.I.N.K.S. for Spouses 10 EFMP Playgroup 10 UPC Training 11 5 Love Languages for Couples: DATE NIGHT 12 Résumé/Interview/Federal Hiring Workshop (San Onofre) 12 Spouse Transition Assistance Readiness Seminar (STARS) 14 Pre-Retirement 15 Money Management Habits of Highly Effective People- Signature Edition EFMP Meet & Greet 16 Prime for Life TRS Career Technical Track 18 Conquering Stress with Strength 19 Career Strategies - Part I 21 Career Strategies Part II 21 Executive Transition Assistance Seminar (ETAS) 21 Industry Day (Technology) 22 Credit Management & Your FICO Score 23 SBA Track 24 Family Readiness Volunteer Training 25 Say What?!?: Interpersonal Communication Corporal Financial Fitness Course 28 EFMP Talk & Walk 28 MilSpouse Networking & Hiring Event 28 Plan My Move SACO Training 29 EFMP Power Hour 30 PRS 31 UTC Training Shopping/MCX Sales Events 5 Street Fair (Pacific Views MCX) (location subject to change) 2-27 Spring 2016 Preview (Designer Month) 2-15 March MCX Sale Munch Madness Sale Home Office 1 Sale Springtime Beauty Sale 30-Apr 12 Easter Sale April MCX Sale April Furniture Event Recreation/Semper Fit 2 Nutrition SMP Monthly Meeting, TBD 5 Bareboat Chartering Clinic (Marina) 6 Marine Corps Trials - Bike Race - Area 27 (Old Naval Hospital) 6 Pool Lifeguard Test (14 Pool) 6 Spinnaker Class (Marina) Basic Sailing Class 1 of 2 (Marina) 12 Youth Sports Spring Soccer League, Cheerleading, Basketball League and Start Smart Soccer Begins (Various Locations) 12 St. Patrick s Glow Ball Golf Event (Marine Memorial Golf Course at Leatherneck 9) HITT Course Level 1 19 Hell Fire Fat Tire Mtn Bike Race - Area 26 (Lake O Neill) 19 Basic Sailing Class 2 of 2 (Marina) 19 Multi-Vendor Demo Day (Marine Memorial Golf Course) 26 Ocean Lifeguard Test (14 Pool/DMBR) 28 Jr Lifeguard Prep Program (13 Pool/DMBR) 29 CG s Cup Softball League Begins (Various Softball Fields) 30 CG s Cup Racquetball Tournament (Paige Fieldhouse) Dining/Events 17 Mainside Food and Service Pavilion Grand Opening 27 Easter Brunch (Pacific Views Event Center) 65 mccscp.com/marketingplan

70 Schedule of Events: Apr April 2016 Marine & Family Programs 1 SACO Training 1, 8, 15, 22, 29 Mainside Library Preschool Storytime 1, 8, 15, 22, 29 Married and Loving It 1-30 Sexual Assault Awareness and Prevention Month 4 Pre-Retirement 4, 11, 18, 25 TRS 4, 11, 18, 25 Managing Stress Mindfully Orientation 5 7 Habits of Highly Effective Military Families 5, 12, 19, 26 Seaside Square Library Preschool Storytime 5, 19, 26 Résumé Workshop 5, 19, 26 Social Media Workshop 5, 12, 19 Triple P Positive Parenting Program (Teens) 5, 12, 19, 26 Core Strength: A Seeking Safety Group (Mainside) 5, 12, 19, 26 Core Strength: A Seeking Safety Group (SOI) 5, 12, 19, 26 FAP Century Anger Management (Mainside) 5 6, Prime for Life 16 6 PREP 6 TRS Education Track 6, 13, 20, 27 Welcome Aboard Brief 6, 13, 20, 27 CCC Anger Management (Mainside) 6, 13, 20, 27 Coping with Work and Family Stress 6-7 L.I.N.K.S. for Spouses 7 Family Readiness Volunteer Training 7 Urinalysis Program Coordinator Training 7, 14, 21, 28 South Mesa Library Preschool Storytime 7, 21, 28 Federal Hiring Process Workshop 7, 21, 28 Interview Workshop 7, 14, 21 Triple P Positive Parenting Program (0-12) 7, 14, 21, 28 CCC Anger Management (SOI) 7, 14, 21, 28 FAP Century Anger Management (SOI) 7, 14, 21, 28 Managing Stress Mindfully Group 8 4 Lenses for Couples: DATE NIGHT 8 Introduction to Investing 8 Unit Sponsorship Coordinator Training 11 Pre-Retirement 12 Résumé/Interview/Federal Hiring Workshop (San Onofre) 12 Spouse Transition Assistance Readiness Seminar (STARS) 13 Prime for Life EFMP Playgroup 15 Conquering Stress with Strength 15 Money Management 19 Career Strategies - Part I 20 EFMP Meet & Greet 20 TRS SBA Track 21 Career Strategies Part II 21 Family Readiness Volunteer Training 21 Industry Day (Technology) Choices to Extraordinary Productivity 22 Credit Management & Your FICO Score 25 EFMP Talk & Walk 26 EFMP Power Hour 27 PRS Corporal Financial Fitness Course 28 Capstone Training 28 MilSpouse Networking & Hiring Event 28 Plan My Move 29 Emergency Preparedness 30 L.I.N.K.S. for Spouses Shopping/MCX Sales Events 2 Street Fair (Pacific Views MCX) (location subject to change) April Fitness Sale/Storewide Glam O Rama Navy/Marine Corps Relief Society Coupon 27-May 8 Mother s Day & Fragrance Sale Recreation/Semper Fit 1-3 Intermediate Sailing Class 1 of 2 (Marina) 2 Bulldog Box Office Closure for Remodeling 3 Ocean Lifeguard Test (14 Pool/DMBR) 4 Jr Lifeguard Prep Program (13 Pool/DMBR) 5 Nutrition and Fitness for BCP 6 Nutrition SMP Monthly Meeting, TBD 9 Heartbreak Ridge Run (1/2 Marathon, 10K, 5K, 1K) - Area 43 (Las Pulgas) 9 Intermediate Sailing Class 2 of 2 (Marina) 10 Spinnaker Class (Marina) HITT Course Level Basic Sailing Class 1 of 2 (Marina) 23 Basic Sailing Class 2 of 2 (Marina) Dana Point Cruise (Marina) 20 CG s Cup Home Run Derby, Softball Field SMP National Day of Volunteer Service (Various Locations) 30 Advanced Sailing Class Start (Marina) 66

71 Schedule of Events: May May 2016 Marine & Family Programs 2 Pre-Retirement 2, 9, 16, 23 TRS 2, 9, 16, 23, 30 Managing Stress Mindfully Orientation 3 Seaside Square Library Preschool Storytime 3, 10, 17 Triple P Positive Parenting Program (Teens) 3, 10, 17, 24, 31 Core Strength: A Seeking Safety Group (Mainside) 3, 10, 17, 24, 31 Core Strength: A Seeking Safety Group (SOI) 3, 10, 17, 24, 31 FAP Century Anger Management (Mainside) 3 4, Prime for Life Habits of Highly Effective People- Signature Edition PREP 4 TRS Education Track 4, 11, 18, 25 Welcome Aboard Brief 4, 11, 18, 25 CCC Anger Management (Mainside) 4, 11, 18, 25 Coping with Work and Family Stress 5 South Mesa Library Preschool Storytime 5 UPC training 5, 19, 26 Résumé Workshop 5, 19, 26 Social Media Workshop 5, 12, 19 Triple P Positive Parenting Program (0-12) 5, 12, 19, 26 CCC Anger Management (SOI) 5, 12, 19, 26 FAP Century Anger Management (SOI) 5, 12, 19, 26 Managing Stress Mindfully Group 6 Family Readiness Volunteer Training 6 Mainside Library Preschool Storytime 6, 13, 20, 27 Married and Loving It 7, 21, 28 Federal Hiring Process Workshop 7, 21, 28 Interview Workshop 8 Introduction to Investing 8 Unit Sponsorship Coordinator Training 9 Business Pre-Retirement 9 13 SACO Training 11 TRS Career Technical Track 12 EFMP Playgroup 12 Happiness Advantage 12 Résumé/Interview/Federal Hiring Workshop (San Onofre) 12 Spouse Transition Assistance Readiness Seminar (STARS) 13 5 Love Languages for Couples: DATE NIGHT 13 Camp Pendleton Libraries Teen Summer Reading Volunteer Program Applications Due (Recruitment Begins April 25) 15 Money Management 17 Security 101: Home and Cyber Safety 18 EFMP Meet & Greet 18 TRS SBA Track L.I.N.K.S. for Spouses 19 Career Strategies - Part I 19 Quarterly SACO Meeting, 20 Conquering Stress with Strength 20 Officers Under Career Strategies Part II 21 Industry Day (Technology) 22 Credit Management & Your FICO Score 23 Camp Pendleton Libraries Teen Summer Reading Volunteer Program Orientation Mainside Library 24 Camp Pendleton Libraries Teen Summer Reading Volunteer Program Orientation Seaside Square Library 25 Prime for Life PRS 26 Camp Pendleton Libraries Teen Summer Reading Volunteer Program Orientation South Mesa Library 26 Family Readiness Volunteer Training 26 UTC Training Corporal Financial Fitness Course 28 Camp Pendleton Libraries Teen Summer Reading Volunteer Program Orientation Mainside Library 28 MilSpouse Networking & Hiring Event 28 Plan My Move 30 EFMP Talk & Walk 31 EFMP Power Hour Shopping/MCX Sales Events Sight & Sound Sale Vibe Sale 14 Street Fair (Pacific Views MCX) (location subject to change) Memorial Day Sale Slam Down Sale Recreation/Semper Fit 1 Advanced Sailing Class Continued (Marina) 4 Nutrition SMP Monthly Meeting, TBD 7-8 Advanced Sailing Class Continued (Marina) 9 CG s Cup Soccer League Begins, 11 Area Soccer Deck 9-13 HITT Course Level 1 10 CG s Cup Golf Academy Golf Tournament (Marine Memorial Golf Course) 12 Advanced Sailing Class (Finished) (Marina) 18 CG s Cup 4 Person HITT Challenge, 11 Area CFT Field 18 4 Person HITT Challenge (CG Cup/101 Days Event) Intermediate Sailing Class 1 of 2 (Marina) San Diego Mission Bay Cruise (Marina) 22 Jr Lifeguard Tryouts (13 Pool) 24 San Onofre Historic Beach House Opening 24 Group-X Challenge (101 Days Event) 28 Intermediate Sailing Class 2 of 2 (Marina) Recreation Swim Open (13 Pool) 29 Spinnaker Class (Marina) 29 Jr Lifeguard Tryouts (13 Pool) 30 Memorial Day Beach Event (Del Mar Beach Resort) 31 World No Tobacco Day Dining/Events 8 Mother s Day Brunch (Pacific Views Event Center) 67 mccscp.com/marketingplan

72 Schedule of Events: Jun June 2016 Marine & Family Programs 1 PREP 1, 8, 15, 22, 29 Welcome Aboard Brief 1, 8, 15, 22, 29 CCC Anger Management (Mainside) 1, 8, 15, 22, 29 Coping with Work and Family Stress 2, 9, 16, 23, 30 CCC Anger Management (SOI) 2, 9, 16, 23, 30 FAP Century Anger Management (SOI) 2, 9, 16, 23, 30 Managing Stress Mindfully Group Choices to Extraordinary Productivity 3 Money Management 3, 10, 17, 24 Married and Loving It 6 Camp Pendleton Libraries Summer Reading Program Begins 6 Pre-Retirement 6, 13, 20, 27 TRS 6, 13, 20, 27 Managing Stress Mindfully Orientation 7, 21, 28 Résumé Workshop 7, 21, 28 Social Media Workshop 7, 14, 21 Triple P Positive Parenting Program (Teens) 7, 14, 21, 28 Core Strength: A Seeking Safety Group (Mainside) 7, 14, 21, 28 Core Strength: A Seeking Safety Group (SOI) 7, 14, 21, 28 FAP Century Anger Management (Mainside) 7 8, Prime for Life 16 8 TRS Education Track 9 EFMP Playgroup 9 Family Readiness Volunteer Training 9 Plan My Move 9 UPC Training 9, 23, 30 Federal Hiring Process Workshop 9, 23, 30 Interview Workshop 9, 16, 23 Triple P Positive Parenting Program (0-12) 10 4 Lenses for Couples: DATE NIGHT 10 Introduction to Investing 10 Unit Sponsorship Coordinator Training 13 Pre-Retirement 14 Career Strategies Workshop Part I 14 Résumé/Interview/Federal Hiring Workshop (San Onofre) 15 EFMP Meet & Greet 15 Prime for Life Say What?!?: Interpersonal Communication 16 Career Strategies Workshop Part II 16 L.I.N.K.S. for Kids 17 Conquering Stress with Strength 17 Money Management 21 Emergency Preparedness 21 Youth Opportunity Day Resource & Hiring Event 22 TRS SBA Track Corporal Financial Fitness Course 23 MilSpouse Networking & Hiring Event 24 Credit Management & Your FICO Score 24 Plan My Move 27 EFMP Talk & Walk Command Financial Specialist Course 28 EFMP Power Hour 29 Industry Day (Energy) 29 PRS L.I.N.K.S. for Spouses 30 Capstone Training Shopping/MCX Sales Events E-Gift Shopping Pass 1-26 June Office Sale 8-19 Father s Day & Fragrance Sale 8-21 June Tactical Sale June Furniture Sale 22-Jul 5 June Fitness Sale 29-Jul 5 July 4th Star Spangled Sale Recreation/Semper Fit 1 Nutrition SMP Monthly Meeting, TBD 3 CG s Cup Mud Run Team Challenge (Lake O Neill) 3-5 Basic Sailing Class 1 of 2 (Marina) 4 Recreation Swim Opens (13 Pool) 4, 5 Marine Corps World Famous Mud Run Area 26 (Lake O Neill) 4-5 Marine Corps World Famous Mud Run/Filthy Fun Fest (Lake O Neil Peninsula) 4-9 Catalina Island Cruise (Marina) 5 Jr Lifeguard Tryouts (13 Pool) 6 Surf Camp (Del Mar Beach Resort) 8 Race Clinic (Marina) 9 Nutrition and Fitness for BCP 11 Basic Sailing Class 2 of 2 (Marina) 13 Surf Camp (Del Mar Beach Resort) Youth Sailing and Kayaking Class (Marina) 15 Learn to Swim, Session 1 (13 Pool) 15 CG s Cup Bag Toss Corn hole Tournament (Del Mar Beach Resort) 15 Summer small boat races (Marina) Return Lifeguard School (Del Mar Beach Resort) 18 Bareboat Charter Clinic (Marina) Dana Point Cruise (Marina) 20 Jr Lifeguard Program (Del Mar Beach Resort) 20 Surf Camp (Del Mar Beach Resort) HITT Course Level Youth Sailing and Kayaking Class (Marina) 22 Summer small boat races (Marina) CISM World Military Women s Basketball Championship, Paige Fieldhouse 27 Surf Camp (Del Mar Beach Resort) Days of Summer Soccer 29 Learn to Swim, Session 2 (13 Pool) 29 Summer small boat races (Marina) 30 Summer Nights (13 Pool) Dining/Events 4-5 World Famous Mud Run/Filthy Fun Fest (Lake O Neill Peninsula) 68

73 Schedule of Events: Jul July 2016 Marine & Family Programs 1 Command Financial Specialist Course 1 Money Management 1, 8, 15, 22, 29 Married and Loving It 5, 19, 26 Résumé Workshop 5, 19, 26 Social Media Workshop 5, 12, 19 Triple P Positive Parenting Program (Teens) 5, 12, 19, 26 Core Strength: A Seeking Safety Group (Mainside) 5, 12, 19, 26 Core Strength: A Seeking Safety Group (SOI) 5, 12, 19, 26 FAP Century Anger Management (Mainside) 6 PREP 6 UTC Training 6, 13, 20, 27 Welcome Aboard Brief 6, 13, 20, 27 CCC Anger Management (Mainside) 6, 13, 20, 27 Coping with Work and Family Stress 7, 21, 28 Federal Hiring Process Workshop 7, 21, 28 Interview Workshop 7, 14, 21 Triple P Positive Parenting Program (0-12) 7, 14, 21, 28 CCC Anger Management (SOI) 7, 14, 21, 28 FAP Century Anger Management (SOI) 7, 14, 21, 28 Managing Stress Mindfully Group 8 Introduction to Investing 11 Executive Transition Assistance Seminar (ETAS) 11, 18, 25 TRS 11, 18, 25 Managing Stress Mindfully Orientation 12 Career Strategies Workshop Part I 12 Résumé/Interview/Federal Hiring Workshop (San Onofre) 12 Unit Sponsorship Coordinator Training 12 13, Prime for Life TRS Education Track 14 Career Strategies Workshop Part II 14 EFMP Playgroup 14 Family Readiness Volunteer Training 14 UPC Training 15 Conquering Stress with Strength 15 Money Management 15 Plan My Move 16 Camp Pendleton Libraries End of Summer Reading Party 16 L.I.N.K.S. for Spouses 18 Pre-Retirement 20 EFMP Meet & Greet 20 Prime for Life Spouse Transition Assistance Readiness Seminar (STARS) 20 TRS Career Technical Track Corporal Financial Fitness Course Habits of Highly Effective People-Signature Edition Credit Management & Your FICO Score 25 EFMP Talk & Walk 26 EFMP Power Hour 27 L.I.N.K.S. for Kids 27 PRS 27 TRS SBA Track 28 7 Habits of Highly Effective Military Families 28 Family Readiness Volunteer Training 28 MilSpouse Networking & Hiring Event 29 5 Love Languages for Couples: DATE NIGHT 29 Plan My Move Shopping/MCX Sales Events 6-12 July MCX Sale Back to School Sale 27-Aug 9 August MCX Sale Back to School Sale Recreation/Semper Fit 5 Surf Camp (Reduced) (Del Mar Marina) 5-8 Youth Sailing and Kayaking Class (Del Mar Marina) 8-10 Intermediate Sailing Class 1 of 2 (Del Mar Marina) 6 Nutrition SMP Monthly Meeting, TBD 11 Surf Camp (Del Mar Beach Resort) Days of Summer 3 on 3 Basketball Youth Sailing and Kayaking Class (Del Mar Marina) 13 Learn to Swim, Session 3 (13 Pool) 13 Summer small boat races (Del Mar Marina) 16 Intermediate Sailing Class 2 of 2 (Del Mar Marina) 17 Spinnaker Class (Del Mar Marina) 18 Surf Camp (Del Mar Beach Resort) Days of Summer HITT Youth Sailing and Kayaking Class 20 Summer Small Boat Races (Del Mar Marina) Basic Sailing Class 1 of 2 (Del Mar Marina) 25 Surf Camp (Del Mar Beach Resort) 27 Learn to Swim, Private Lessons (13 Pool) 27 Summer small boat races (Del Mar Marina) 28 Summer Nights (13 Pool) 30 Basic Sailing Class 2 of 2 (Del Mar Marina) Dana Point Cruise (Del Mar Marina) Dining/Events 04 Camp Pendleton July 4th Beach Bash (Del Mar Beach Resort) 69 mccscp.com/marketingplan

74 Schedule of Events: Aug August 2016 Marine & Family Programs 1 Pre-Retirement Seminar 1, 8, 15, 22, 29 TRS 1, 8, 15, 22, 29 Managing Stress Mindfully Orientation 1 5 SACO Training 2 Unit Sponsorship Coordinator Training 2, 16, 23 Résumé Workshop 2, 16, 23 Social Media Workshop 2, 9, 16 Triple P Positive Parenting Program (Teens) 2, 9, 16, 23, 30 Core Strength: A Seeking Safety Group (Mainside) 2, 9, 16, 23, 30 Core Strength: A Seeking Safety Group (SOI) 2, 9, 16, 23, 30 FAP Century Anger Management (Mainside) 3 PREP 3 TRS Education Track 3, 10, 17, 24, 31 Welcome Aboard Brief 3, 10, 17, 24, 31 Coping with Work and Family Stress 3, 20, 17, 24, 31 CCC Anger Management (Mainside) 4, 18, 25 Federal Hiring Process Workshop 4, 18, 25 Interview Workshop 4, 11, 18 Triple P Positive Parenting Program (0-12) 4, 11, 18, 25 CCC Anger Management (SOI) 4, 11, 18, 25 FAP Century Anger Management (SOI) 4, 11, 18, 25 Managing Stress Mindfully Group 5 Money Management 5, 12, 19, 26 Married and Loving It 8 Pre-Retirement 9 Résumé/Interview/Federal Hiring Workshop (San Onofre) 9 10, Prime for Life L.I.N.K.S. for Spouses 11 EFMP Playgroup 11 Family Readiness Volunteer Training 11 UPC Training 12 Introduction to Investing 16 Career Strategies Workshop Part I 16 Security 101: Home and Cyber Safety 17 EFMP Meet & Greet 17 Industry Day (Operations/Logistics) 17 Prime for Life TRS SBA Track 18 Career Strategies Workshop Part II 18 Happiness Advantage 18 Quarterly SACO Meeting 19 Conquering Stress with Strength 19 Money Management 19 Officers Under PRS Corporal Financial Fitness Course 25 Capstone Training 25 Family Readiness Volunteer Training 26 4 Lenses for Couples: DATE NIGHT 26 Plan My Move 29 EFMP Talk & Walk Command Financial Specialist Course 30 EFMP Power Hour 30 Seaside Square Library Preschool Storytime Choices to Extraordinary Productivity Shopping/MCX Sales Events 3-16 August Furniture Sale 13 Street Fair (Pacific Views MCX) (location subject to change) 24-Sep 5 Labor Day Clearance & August Fitness Sale Recreation/Semper Fit 1 Surf Camp, DMBR 2 CG s Cup Basketball League Begins, Various Gyms 2-5 HITT Course Level Youth Advanced Sailing Class (Del Mar Marina) 3 Learn to Swim, Private Lessons (13 Pool) 3 Summer small boat races (Del Mar Marina) 4 SMP Monthly Meeting, TBD 6 Semper Tri, Devil Dog Duathlon and No Beach Out of Reach Run Area 31 (ACU5) 6 GPS Clinic (Del Mar Marina) 8 Surf Camp (DMBR) 9 Nutrition and Fitness for BCP 9-12 Youth Sailing and Kayaking Class (Del Mar Marina) 10 Nutrition Learn to Swim, Private Lessons (13 Pool) 10 CG s Cup 4 Person Beach Volleyball Tournament (DMBR) 10 Summer small boat races (Del Mar Marina) Intermediate Sailing Class 1 of 2 (Del Mar Marina) 14 Recreation Swim (13 Pool) 15 CG s Cup Tackle Football League Begins HITT Course Level 1 17 Summer Small Boat Races (Del Mar Marina) 20 Intermediate Sailing Class 2 of 2 (Del Mar Marina) 21 Spinnaker Class (Del Mar Marina) Days of Summer 3 on 3 Basketball 24 CG s Cup Surf Tournament (San Onofre Beach) 24 Summer small boat races (Del Mar Marina) Basic Sailing Class 1 of 2 (Del Mar Marina) Dana Point Cruise (Del Mar Marina) Days of Summer Dodgeball 31 Summer Small Boat Races (Del Mar Marina) Dining/Events 12 Information Tickets and Tours Adventure Expo (Pacific Plaza) 70

75 Schedule of Events: Sep September 2016 Marine & Family Programs 1, 8, 15, 22, 29 South Mesa Library Preschool Storytime 1, 8, 15, 22, 29 CCC Anger Management (SOI) 1, 8, 15, 22, 29 FAP Century Anger Management (SOI) 1, 8, 15, 22, 29 Managing Stress Mindfully Group 1-2 Command Financial Specialist Course 2 Money Management 2, 9, 16, 23, 30 Mainside Library Preschool Storytime 2, 9, 16, 23, 30 Married and Loving It 6, 13, 20, 27 Seaside Square Library Preschool Storytime 6, 20, 27 Résumé Workshop 6, 20, 27 Social Media Workshop 6, 13, 20 Triple P Positive Parenting Program (Teens) 6, 13, 20, 27 Core Strength: A Seeking Safety Group (Mainside) 6, 13, 20, 27 Core Strength: A Seeking Safety Group (SOI) 6, 13, 20, 27 FAP Century Anger Management (Mainside) 7 PREP 7 Say What?!? Interpersonal Communication 7 TRS Education Track 7, 12, 19, 26 PRS 7, 14, 21, 28 Welcome Aboard Brief 7, 14, 21, 28 CCC Anger Management (Mainside) 7, 14, 21, 28 Coping with Work and Family Stress 8 EFMP Playgroup 8 Family Readiness Volunteer Training 8, 22, 29 Federal Hiring Process Workshop 8, 22, 29 Interview Workshop 8, 15, 22 Triple P Positive Parenting Program (0-12) 9 5 Love Languages for Couples: DATE NIGHT 9 Base College Graduation 9 Introduction to Investing 9 UTC Training 12 Pre-Retirement 12, 19, 26 Managing Stress Mindfully Orientation 13 Career Strategies Workshop Part I 13 Résumé/Interview/Federal Hiring Workshop (San Onofre) 13 14, Prime for Life Hiring Our Heroes Transition Summit L.I.N.K.S. for Spouses 15 Career Strategies Workshop Part II 15 UPC Training 16 Conquering Stress with Strength 16 Money Management 16 Unit Sponsorship Coordinator Training 19 Business Spouse Transition Assistance Readiness Seminar (STARS) 21 EFMP Meet & Greet 21 Prime for Life TRS SBA Track Corporal Financial Fitness Course Habits of Highly Effective People-Signature Edition Family Readiness Volunteer Training 22 Plan My Move 23 Credit Management & Your FICO Score 26 EFMP Talk & Walk 27 EFMP Power Hour 29 MilSpouse Networking & Hiring Event 30 Emergency Preparedness Shopping/MCX Sales Events 7-20 Anniversary Sale 7-Oct 2 Fall 2016 Preview (Designer Month) Glam O Rama Fall Home Essentials 14-Oct 4 Fall Sight & Sound 17 Street Fair (Pacific Views MCX) (location subject to change) 18 Air Force Birthday Wish 28-Oct 11 October MCX Sale October Furniture Sale Recreation/Semper Fit 1 SMP Monthly Meeting, TBD 3 Basic Sailing Class 2 of 2 (Del Mar Marina) 5 Recreation Swim Ends (13 Pool) 7 CG s Cup Combat Water Polo Tournament (13 Area Pool) 7 CG s Cup Dive Competition (13 Area Pool) 7 Nutrition CG Cup Water Warrior Relay Challenge-Area 21 (DMBR) 9-11 Intermediate Sailing Class 1 of 2 (Del Mar Marina) 10 Water Warrior Amphibious Assault Area 21 (DMBR) Water Warrior Relay Challenge (DMBR) 10 11th Annual Kid s Fishing Derby (Lake O Neill & Del Mar Marina) 17 Intermediate Sailing Class 2 of 2 (Del Mar Marina) Catalina Island Cruise (Del Mar Marina) 18 Spinnaker Class (Del Mar Marina) 27 Youth Sports Fall Basketball League, Softball League, Soccer League and Start Smart Soccer Begin (Various Locations) 29 MCCS Golf Invitational tournament hosted (Marine Memorial Golf Course) Dining/Club Events 5 Labor Day Event (Del Mar Beach Resort) 71 mccscp.com/marketingplan

76 Schedule of Events: Oct October 2016 Marine & Family Programs 1 Camp Pendleton Libraries In-N-Out Fall Reading Program Begins 2 Money Management 2, 12, 19, 26 Welcome Aboard Brief 3 Pre-Retirement 3, 17, 24, 31 TRS 3, 10, 17, 24, 31 Managing Stress Mindfully Orientation 31 EFMP Talk & Walk 3 7 SACO Training 4, 11, 18, 25 Seaside Square Library Preschool Storytime 4, 11, 18 Triple P Positive Parenting Program (Teens) 4, 11, 18, 25 Core Strength: A Seeking Safety Group (Mainside) 4, 11, 18, 25 Core Strength: A Seeking Safety Group (SOI) 4, 11, 18, 25 FAP Century Anger Management (Mainside) 5 PREP 5 TRS Education Track 5, 12, 19, 26 CCC Anger Management (Mainside) 5, 12, 19, 26 Coping with Work and Family Stress Choices to Extraordinary Productivity 6, 13, 20, 27 South Mesa Library Preschool Storytime 6, 20, 27 Résumé Workshop 6, 20, 27 Social Media Workshop 6, 13, 20 Triple P Positive Parenting Program (0-12) 6, 13, 20, 27 CCC Anger Management (SOI) 6, 13, 20, 27 FAP Century Anger Management (SOI) 6, 13, 20, 27 Managing Stress Mindfully Group 7, 14, 21, 28 Mainside Library Preschool Storytime 7, 14, 21, 28 Married and Loving It 8, 22, 29 Federal Hiring Process Workshop 8, 22, 29 Interview Workshop 9 Introduction to Investing 11 7 Habits of Highly Effective Military Families 11 12, Prime for Life L.I.N.K.S. for Spouses 13 Career Strategies Workshop Part I 13 EFMP Playgroup 13 Family Readiness Volunteer Training 13 Résumé/Interview/Federal Hiring Workshop (San Onofre) 13 UPC Training 14 4 Lenses for Couples: DATE NIGHT Hiring Our Heroes Transition Summit 15 Career Strategies Workshop Part II 16 Money Management 16 Unit Sponsorship Coordinator Training 19 EFMP Meet & Greet 19 Prime for Life TRS SBA Track 20 Spouse Transition Assistance Readiness Seminar (STARS) 21 Conquering Stress with Strength Corporal Financial Fitness Course 22 Plan My Move 23 Credit Management & Your FICO Score 25 EFMP Power Hour 26 PRS 27 Capstone Training 27 Family Readiness Volunteer Training 29 MilSpouse Networking & Hiring Event Shopping/MCX Sales Events 1 Street Fair (Pacific Views MCX) (location subject to change) Tactical Event October MCX Sale 2 12-Nov 8 Holiday Gifts Sale 12-Dec 24 Holiday Fragrance Sale #1 13 Navy Birthday Wish 26-Nov 22 Toyland Recreation/Semper Fit 1 Tour de Camp Pendleton - Area 62 (San Mateo) 1-2 Advanced Sailing Class (Start) (Del Mar Marina) 1-2 Dana Point Cruise (Del Mar Marina) 4 Nutrition and Fitness for BCP 5 Nutrition CG s Cup Kick Ball Tournament (Softball Field & 14111) 6 SMP Monthly Meeting, TBD 8-9 Advanced Sailing Class (cont.) (Del Mar Marina) 13 Advanced Sailing Class (Finished) (Del Mar Marina) HITT Course Level Basic Sailing Class 1 of 2 (Del Mar Marina) 22 Pumpkin Plummet (13 Pool) San Diego-Mission Bay Cruise (Del Mar Marina) 29 Basic Sailing Class 2 of 2 (Del Mar Marina) 72

77 Schedule of Events: Nov November 2016 Marine & Family Programs 1, 15, 29 Résumé Workshop 1, 15, 29 Social Media Workshop 1, 8, 15, 22, 29 Seaside Square Library Preschool Storytime 1, 8, 15 Triple P Positive Parenting Program (Teens) 1, 8, 15, 22, 29 FAP Century Anger Management (Mainside) Habits of Highly Effective People- Signature Edition PREP 2 Spouse Transition Assistance Readiness Seminar (STARS) 2, 9, 16, 23, 30 Welcome Aboard Brief 2, 9, 16, 23, 30 Coping with Work and Family Stress 3, 10, 17 South Mesa Library Preschool Storytime 3, 17 Federal Hiring Process Workshop 3, 17 Interview Workshop 3, 10, 17 FAP Century Anger Management (SOI) 3, 10, 17 Triple P Positive Parenting Program (0-12) 4 5 Love Languages for Couples: DATE NIGHT 4 Money Management 4, 18 Mainside Library Preschool Storytime 4, 11, 18 Married and Loving It 4, 11, 18, 25 Core Strength: A Seeking Safety Group (Mainside) 4, 11, 18, 25 Core Strength: A Seeking Safety Group (SOI) 5, 12, 19, 26 CCC Anger Management (Mainside) 6, 13, 20, 27 CCC Anger Management (SOI) 6, 13, 20, 27 Managing Stress Mindfully Group 7, 14, 21, 28 Managing Stress Mindfully Orientation 8 Résumé/Interview/Federal Hiring Workshop (San Onofre) 8 TRS Education Track 8 Unit Sponsorship Coordinator Training 8 UTC Training 8 9, Prime for Life 16 9 PRS 10 EFMP Playgroup 12 Camp Pendleton Libraries In-N-Out Fall Reading Program Ends 14 Executive Transition Assistance Seminar (ETAS) 14, 28 TRS 15 Career Strategies Workshop Part I 16 EFMP Meet & Greet 16 Happiness Advantage L.I.N.K.S. for Spouses 17 Career Strategies Workshop Part II 17 Emergency Preparedness 17 Family Readiness Volunteer Training 17 SBA Track 17 TRS Career Technical Track 17 UPC Training 18 Conquering Stress with Strength 18 Money Management 18 Plan My Move 19 OUT Corporal Financial Fitness Course 28 EFMP Talk & Walk SACO Training 29 EFMP Power Hour Shopping/MCX Sales Events Veterans Day Sale Pre-Holiday Sale Holiday Countdown Sale Thanksgiving Sale Recreation/Semper Fit 1-4 HITT Course Level 2 2 CG s Cup MCMAP/ Team Grappling Tournament, (52 Area Fitness Center) 3 SMP Monthly Meeting, TBD 4-6 Intermediate Sailing Class 1 of 2 (Del Mar Marina) 9 Nutrition Tun Tavern Ten Virtual Run 12 Intermediate Sailing Class 2 of 2 (Del Mar Marina) 13 Spinnaker Class (Del Mar Marina) 17 Great American Smoke Out Basic Sailing Class 1 of 2 (Del Mar Marina) Dana Point Cruise (Del Mar Marina) 24 SMP Thanksgiving Celebrations (All SMPs except 24) 26 Basic Sailing Class 2 of 2 (Del Mar Marina) Dining/Events 19 Tree Lighting Celebration (Pacific Views MCX) 24 Thanksgiving Day Brunch (Pacific Views Event Center) 73 mccscp.com/marketingplan

78 Schedule of Events: Dec/Jan December 2016 Marine & Family Programs 1 Security 101: Home and Cyber Safety 1, 8, 15 South Mesa Library Preschool Storytime 1, 8, 22 Federal Hiring Process Workshop 1, 8, 22 Interview Workshop 1, 8, 15, 22 FAP Century Anger Management (SOI) 1, 8, 15, 22, 29 CCC Anger Management (SOI) 1, 8, 15, 22, 29 Managing Stress Mindfully Group 1-2 SACO Training 2 4 Lenses for Couples: DATE NIGHT 2 Money Management 2, 9, 16 Mainside Library Preschool Storytime 2, 9, 16 Married and Loving It 5 Pre-Retirement 5 PRS 5 UPC Training 5, 12 TRS 5, 12, 19, 26 Managing Stress Mindfully Orientation 6 Capstone Training 6, 13 Seaside Square Library Preschool Storytime 6, 20 Résumé Workshop 6, 20 Social Media Workshop 6, 13, 20 FAP Century Anger Management (Mainside) 6, 13, 20 Triple P Positive Parenting Program (Teens) 6, 13, 20, 27 Core Strength: A Seeking Safety Group (Mainside) 6, 13, 20, 27 Core Strength: A Seeking Safety Group (SOI) 6 7, Prime for Life 16 7 PREP 7 TRS Education Track 7, 14, 21, 28 Welcome Aboard Brief 7, 14, 21 Coping with Work and Family Stress 7, 14, 21, 28 CCC Anger Management (Mainside) Choices to Extraordinary Productivity 7-8 L.I.N.K.S. for Spouses 8 EFMP Playgroup 8 MilSpouse Networking & Hiring Event 8 Quarterly SACO Meeting, 8, 15, 22 Triple P Positive Parenting Program (0-12) 9 Introduction to Investing 9 Say What?!?: Interpersonal Communication 9 Unit Sponsorship Coordinator Training 13 Career Strategies Workshop Part I 13 Résumé/Interview/Federal Hiring Workshop (San Onofre) 14 Prime for Life Career Strategies Workshop Part II 15 Family Readiness Volunteer Training 15 Plan My Move 16 Conquering Stress with Strength 16 Money Management 17 L.I.N.K.S. for Kids 21 EFMP Meet & Greet 26 EFMP Talk & Walk 27 EFMP Power Hour Shopping/MCX Sales Events Perfect Gifts ONE BIG DAY Gourmet Gifts Sale Holiday Fragrance #2 Sale Customer Appreciation Sale Last Minute Gifts After Christmas Sale January Home & White Sale January Super Bowl Sale Recreation/Semper Fit 1 SMP Monthly Meeting, TBD 3 Frostbite Regatta (Del Mar Marina) 6 Nutrition and Fitness for BCP 7 Nutrition Youth Sports Winter Flag Football League and Cheerleading begin (11 Area Football Field) Dana Point Cruise - Parade of Lights (Del Mar Marina) Dining/Events 2 Trees for Troops (San Onofre Beach and Paige Fieldhouse) 3 Monarchs for Marines Free Holiday Lunch with Santa (Paige Fieldhouse) January 2017 Shopping/MCX Sales Events 26-Jan 6 MCX After Christmas Sale MCX Home & White Sale 20-Feb 3 MCX Big Game & Fitness Sale 74

79

80 MCX / Retail

81 Retail The Marine Corps Exchange (MCX) Camp Pendleton is the largest Retail Operation in the Marine Corps system. There are over 38 direct run locations aboard the base, ranging from small convenience stores and services to the Pacific Views Exchange (PVMCX) which offers a complete large-scale department store assortment. The Camp Pendleton MCX remains in step with the needs of Active Duty Military and their dependents stationed aboard the base by offering a full line of products and services from a variety of retail vendors, all designed to meet the needs of the discerning and informed patron. The revenues generated from these operations are returned to customers by financially supporting numerous MCCS quality of life activities. The overall mission of the Retail Division is to contribute to and support these programs for the entire military community. The MCX Value Programs Exchange Select, Price Match Guarantee, Our Cost is Your Cost, Baby and Me, and Super Star Students have all proven to be essential nonpaid benefits that patrons have come to rely on for savings, value and service. From rewarding students who perform well in school to price savings via generic alternatives in the merchandise assortment, the MCX has an entire compliment of Value Programs for authorized patrons in every demographic. The full details of the entire range of MCX Retail Value Programs can be viewed online and are provided at any MCX facility. One of the most exciting and well-received efforts that the MCX has undertaken in recent years which continues to impress our patrons is the I Can Do That program. This associate empowering effort allows front line associates the ability to resolve the vast majority of customer service issues right on the spot without delay. From price match questions to issues involving product or service quality, associates have been given the latitude to do what it takes to meet the expectations of customers. Problem resolution is a key component in the ultimate success of any business; the MCX has taken bold steps towards insuring customer satisfaction is front and center in all operational decisions. This important program was on full display in 2015 during the Black Friday Sales event in which the MCX not only advertised to match regular retail prices but also honored Door Busters and early morning specials. This combination of savings proved to be the winning formula for customers. The MCX is committed to using the Annual Associate Satisfaction and Customer Satisfaction (ASI/CSI) Surveys as key performance measures in determining how well the MCX is meeting the expectations of both patrons and associates. In addition to annual ASI/CSI Surveys, the Dress Blue Experience has been implemented in all MCX operations nationwide with the ultimate goal of providing each command with a just in time report card of how they rate against outside retailers. This evaluation metric and benchmark scorecard, which is set solidly against industry performance and delivery standards in customer service, will prove invaluable in the future as the MCX seeks to become Best In Class while delivering the ultimate shopping experience to each of its customers. 77 mccscp.com/marketingplan

82 Retail On the immediate horizon of the ever-changing world of MCX are many exciting initiatives, which will enhance the overall shopping experience aboard Camp Pendleton in 2016: 1. The remodeled County Store re-opened in the spring of 2016 and transformed the existing facility into a state-of-the-art hyper-marine Mart with expanded products and services to meet the needs of Mainside customers. 2. The groundbreaking of the new Fuel Stations/C-Store/Food Outlet in the 20 Area adjacent to the Pacific Views MCX will enhance accessibility for fueling and reduce congestion at the existing station, as well as provide a state-of-the-art beverage store. 3. The continuation of store resets for the San Onofre MCX and a number of Marine Marts will enhance the shopping experience for customers across all of Camp Pendleton. 4. GNC expansion at Pacific Views Exchange will add 260 feet of additional selling space to keep up with the demand of the growing Sports Nutrition Market. With the recently completed efforts, as well as upcoming initiatives, the future continues to look bright for the MCX and more importantly the patrons PATRON COUNT Daily Annually Fuel Stations 3,800 1,363,300 Fuel 6,900 2,500,000 Pacific Views MCX 2, ,000 Marine Marts 13,500 4,885,000 Mainside Marine Mart 1, ,000 Pacific Plaza ,000 San Onofre MCX ,000 Military Clothing Store ,500 TOTAL 29,671 9,500,800 What is NEW in 2016 Date Name of Event Location Mar 2016 New Marine Mart Grand Opening Mainside Spring 2016 Pacific Views GNC expansion Pacific Views MCX Summer 2016 Ground-breaking on new Fuel Station/Beverage Store 20 Area Year Round Store Remodels San Onofre MCX Horno Marine Mart San Mateo Marine Mart Las Flores Marine Mart 78

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84 Food, Leisure, Hospitality & Services

85 Food, Leisure, Hospitality & Services Food, Leisure, Hospitality, and Services (FLHS) strives to provide the most relevant facilities and activities to Camp Pendleton patrons, while maintaining a consistent Best in Class quality and service to patrons in all business components. The focus is to provide each patron with a positive interaction and a memorable experience on every facility. Profits are reinvested into Quality of Life Programs and maintain the MCCS standards of service while offering patrons the comforts of home through nationally branded concepts and an exceptional level of service that Marines, Sailors and their families deserve. FLHS is composed of four departments: Food & Entertainment, Leisure Services, Hospitality, and Services. Food & Entertainment remains the leader in providing distinguishable direct and indirect businesses that are recognized by our patrons and meet the population demand. Camp Pendleton is home to nationally branded food concepts including: Dunkin Donuts, Sonic Drive-In, Panda Express, McDonald s, Roberto s Very Mexican Grill, Coffee Bean & Tea Leaf, Domino s, Wendy s, Yogurtland, Ramone s Mexican BBQ, Moe's Southwest Grill, Subway, Schlotzsky s Deli, Cinnabon, Carvel Ice Cream, and Coco s Bakery and Restaurant. Patrons are also able to enjoy a large range of catering options from vendors like Claim Jumpers, DeMille s Italian Catering, Clambake OC, and Epic Eatz. Food & Entertainment also offers a full service travel agency at the Information, Tickets and Tours (ITT) and Leisure Travel offices, patrons can make all the necessary arrangements for planning the perfect getaway or purchase discounted tickets to sporting events and entertainment venues. Patrons also have the opportunity to enjoy the best kept secret of Camp Pendleton by visiting the 18-hole Marine Memorial Golf Course. Whether dining at Mulligan s Grill, hosting a private special event or playing a round of golf, patrons are sure to be left with a lasting impression of this beautiful course. Our Special Events team has experience in all facets of event planning from large outdoor concerts to intimate meet and greets. Camp Pendleton is known for hosting amazing events annually like the 4th of July Beach Bash, World Famous Mud Run and Filthy Fun Fest, the Holiday Tree Lighting Celebration, Trees for Troops and several big box office movie premiers with celebrity guests in attendance. Leisure Services offers an abundance of amenities to welcome and accommodate a variety of interests. Patrons can enjoy a movie at the Bulldog Box Office, rent a boat, stand up paddle board, kayak or take sailing lessons at the Del Mar Marina, enjoy horseback trail rides at Stepp Stables, or work on their marksmanship skills at the Skeet & Trap or Pistol Range. Recreation Checkout provides rentals for sporting and camping gear plus entertainment equipment including jump houses and inflatable games. Patrons can also maintain vehicles at the Auto Skills Center with assistance from knowledgeable mechanics; or camp, fish and play at the Lake O Neill Recreational Park. 81 mccscp.com/marketingplan

86 Food, Leisure, Hospitality & Services Hospitality encompasses a variety of operations that are guaranteed to leave a lasting impression on anyone visiting Camp Pendleton. The Inns of the Corps Ward Lodge underwent facility enhancements to update furnishings and fixtures throughout, providing a modern feel that welcomes each guest while still providing fast and friendly customer service. This facility now offers top level services and accommodations including a new breakfast room with a complimentary hot breakfast program and 18 pet friendly rooms for those traveling with furry family members. Ward Lodge has become the new place to stay for a family geta-way. MCCS prides itself in providing the perfect on-base lodging options for all our patrons needs. The Pacific Views Event Center offers six event spaces and catering options to accommodate any event. With recently installed artificial turf on the Pavilion overlooking the Pacific Ocean, patrons are able to host year round outdoor events. Whether it is a chic wedding, retirement ceremony, winter formal, casual business or social breakfast, an elegant sit-down dinner, formal conferences, meetings or training seminars, the Pacific Views Event Center is sure to satisfy any need. A state of the art audio visual system ensures that our patrons enjoy the most current technology with the ability to streamline their events and presentations. The Pacific Views Event Center rounds out the services it offers by catering events at any location aboard Camp Pendleton such as weddings on the beach, office parties, unit functions, and so much more! The Services team specializes in new business opportunities while promoting programs and activities that increase patronage by identifying trends that are in keeping with the needs of the customer while properly supporting MCCS needs and requirements. Some of the services that Camp Pendleton provides include full service Tailor Shops, Barber Shops, Optical with Optometry Services, a GameStop, car and truck rentals, dry cleaning, self-storage, a Paintball Park and basewide WiFi services. Services continue to expand and excel at bringing new technology to our Marines and Sailors by adding new in-house lenses fabrication at the Pacific Views Optical Shop. Customers can now get their custom eyewear and contact lenses the next business day making the Vision Center a one stop shop for all our patrons optical needs. Food, Leisure, Hospitality, and Services offers a diverse assembly of conveniences to fulfill patron s needs with the utmost regard to quality and customer service. Our team of creative innovators continues to look for exciting and new business endeavors that are sure to exceed our customer s expectations. 82

87 Food, Leisure, Hospitality & Services Achievements in 2015 Hospitality facilities that received the Food & Hospitality Excellence Award: Del Mar Beach Resort, Pacific Views Lodge, Pacific Views Event Center, Pub 1795, and the Devil Dog Snack Bar. Through another Sponsorship agreement, California Pizza Kitchen came back to Camp Pendleton to organize a larger humanitarian project at San Onofre Beach. This year, 700 volunteers focused on enhancements to Muscle Beach, the recently restored Beach Club, playgrounds, restrooms, and bathhouse. The Special Events department hosted the Leathernecks Comedy & Entertainment Tour shows featuring acts like Weezer and Trace Atkins. The World Famous Mud Run presented by First Command and Filthy Fun Fest was hosted in June with a variety of entertainment, activity zone, and VIP options for race participants and spectators. The Annual 4th of July Beach with Ken Grody Ford as the title Sponsor. Arnold Schwarzenegger premiered his movie Terminator: Genisys and signed autographs for the Marines, Sailors and family members of Camp Pendleton. Through a Sponsorship agreement, Dennis Walters performed his famous Golf Show at the Marine Memorial Golf Course and Jersey Mike s provided lunch for the Marines and Sailors in attendance. Sponsorship connected Mossy Nissan with Leatherneck Lanes and provided an evening of free bowling for Marines, Sailors, and their families. Sponsored by USAA, Information, Tickets, and Tours (ITT) hosted the annual Adventure Expo and provided free lunch, giveaways, attraction and travel experts, and fun for the whole family while providing Marines, Sailors, and their family members with more information about the services they offer. Special Events hosted the annual Trees for Troops event on Dec 4. Through Sponsorship, FedEx along with the Christmas Spirit Foundation gave away 800 trees to Marines, Sailors and their family members aboard Camp Pendleton. 83 mccscp.com/marketingplan

88 Food, Leisure, Hospitality & Services ANNUAL PATRON USAGE Marina 8,950 Auto Skills 19,564 Ward Lodging 35,186 Pacific Views Lodge 32,169 Bull Dog Box Office 25,233 Vending 25,550,000 Tailor Shop 70,000 Car Washes 48,000 Optical 1,800 San Onofre Beach 109,727 Stables 6,668 Indirect Food 2,600,000 Lake O Neill 247,600 Del Mar Beach 53,820 Recreational Shooting 6,650 Recreation Checkout 29,929 Leatherneck Lanes 4,050 The Grill (Leatherneck Lanes) 17,230 Marine Memorial Golf Course 33,828 Mulligan s (Golf Course) 27,260 Eagle s Landing (Golf Course) 17,215 Pacific Views Event Center 26,729 Information, Tickets and Tours 129,457 84

89 Food, Leisure, Hospitality & Services PATRON COUNT - SPECIAL EVENTS Leatherneck Comedy Tour/s 5,100 Tree Lighting Celebration 11,000 Trees for Troops 2,000 4th of July Beach Bash 27,000 MCCS Golf Invitationals 200 Dedication Ceremonies 250 Filthy Fun Fest 20,000 Monarch for Marines 200 Movie Premiers 4,500 Vendor Fairs 18,000 PATRON COUNT - PROFESSIONAL MILITARY EDUCATION Pacific Views Event Center 216 Recreational Shooting 7 Marine Memorial Golf Course mccscp.com/marketingplan

90 Semper Fit & Recreation

91 Semper Fit & Recreation MCCS Semper Fit Division provides a variety of leisure and recreational activities for the Marines, Sailors, families, retirees, DoD employees, and authorized patrons aboard Camp Pendleton. Semper Fit s extensive programs are designed to meet the needs of the large and diverse population of the installation while providing quality of life activities that promote healthy lifestyles and physical readiness which support combat readiness, retention, and camaraderie. Semper Fit is composed of Health, Fitness, OAR, Single Marine Program (SMP), Recreation Centers, Ocean and Pool Aquatics Programs, Athletics, and the Hard Corps Race Series. A staff of fitness and recreation professionals manages, leads, and executes all aspects of programming on behalf of the patron and, in some cases, may be supported by augmented active duty staff members. Semper Fit offers 13 state-of-the-art fitness centers with High Intensity Tactical Training centers, fitness and ocean and pool aquatics programs, competitive athletic scheduling and All Marine sports as well as Youth Sports programming. Semper Fit oversees eight SMP Recreation Centers with computer labs, video gaming centers, and music studio capabilities. SMP provides a number of special events (comedy tours, concerts, etc) and trips (Grand Canyon, Las Vegas, Magic Mountain) which single service members can take advantage of during their off-duty hours and weekends. Additionally, Semper Fit offers a competitive race series (Hard Corps Race Series ) comprised of seven world class events and two CG Cup events to include: Hell Fire Fat Tire (mountain bike race), Heartbreak Ridge Run, (½ Marathon, 10K, 5K and 1K Kid s Run), the Semper Tri, Devil Dog Duathlon and the No Beach Out of Reach Run, CG Cup Water Warrior Relay Challenge, Water Warrior Amphibious Assault (Stand Up Paddle board racing and various waterman events), the Tour de Camp Pendleton (multi-distance road bike ride) and the Tun Tavern Ten Virtual Run. Highlighting the series is the CG Cup Mud Run Team Challenge and the World Famous Mud Run (WFMR) just completing its 22nd year. A plank holder in the now popular obstacle racing circuit, the WFMR is more than just a multi-day mud run, as it includes a Kid s Mud Run and a post-race entertainment venue - the Filthy Fun Fest - which offers, music, food & drinks, a vendor village, the Mud Run Store, and more. SEMPER FIT FACILITY USAGE FY 2015 FY 2016 Forecast Total 4.7M 5M 87 mccscp.com/marketingplan

92 Marine and Family Programs

93 Marine and Family Programs Behavioral Health Branch Behavioral Health offers an integrated system of care that supports Marines, Sailors, and their families with a full spectrum of counseling care programs. Community Counseling Center A cornerstone of the integrated behavioral health network, the Community Counseling Center (CCC) is the newest addition to the Camp Pendleton Behavioral Health program cadre of licensed counseling professionals. At the CCC, Marines, Sailors, and their families can receive no-cost counseling for life challenges such as couple s communication issues, parent & child relationship problems, occupational issues, and grief counseling. Specialists at the CCC also provide care management to link clients to needed services such as financial and legal counseling on base, and other Marine & Family Programs services which can relieve stress and prevent problems from becoming out of control issues that can affect work and family life. Substance Abuse Counseling Center The Substance Abuse Counseling Center offers a continuum of substance abuse education, prevention, and outpatient treatment for active duty, family members, and retirees. Family Advocacy Program The Family Advocacy Program (FAP) offers educational programs, prevention programs, and counseling to children, teens, individuals, families, and couples experiencing domestic violence. Providing these services, FAP clients gain support in overcoming personal and professional challenges. FAP Victim Advocates operate 24/7 to provide assistance to victims of domestic violence at all times and under all circumstances. Prevention & Education The FAP has oversight of the highly qualified and experienced Prevention & Education (P&E) staff that provides classes and briefs on Anger Management, Domestic Violence, Child Abuse Prevention, Stress Reduction, Communication & Conflict Resolution, and other important life issues. These P&E classes are offered at key locations aboard Camp Pendleton and are available to active-duty service members and their spouses. P&E also provides on-site support to Military Commands by providing briefs on important topics such as Suicide Prevention, Stress Reduction, and Family Violence (child and spouse abuse). The New Parent Support Program The New Parent Support Program (NPSP) is comprised of a professional team of licensed clinical social workers, marriage and family therapists, and registered nurses who provide an intensive prevention and outreach program. NPSP offers in-home visits, parenting education classes, and information and referrals. NPSP services are available to active-duty personnel and family members who are expecting a child or who have children under the age of six. 89 mccscp.com/marketingplan

94 Marine and Family Programs Sexual Assault Prevention and Response The Sexual Assault Prevention and Response (SAPR) providers facilitate a coordinated response to assist victims of sexual assault. The SAPR program provides care for adult sexual assault victims and system accountability for all awareness, prevention, and response training. The SAPR program team coordinates medical treatment, emergency care, tracking of services provided to victims, and victim advocate support. The SAPR program operates in garrison as well as in the deployed environment. SAPR Victim Advocates provide emotional support, crisis intervention, liaison with commands and court proceedings, and provide support at medical appointments. The SAPR program victim advocates are available 24/7. Family Care Branch Family Care incorporates the Child Development Centers (CDCs), Youth and Teen Programs, Family Child Care, School Age Care (SAC), Families OverComing Under Stress (FOCUS), and the Exceptional Family Member Program (EFMP) at Camp Pendleton. Family Care maintains national accreditation for all CDCs and SAC programs. The CDC s offer full-time care that encourages the social, emotional, physical, intellectual, and cognitive growth of children ages six weeks to five years. The CDC s also offer hourly care based on space availability. Both SAC and Youth Programs offer services that encourage growth in individuals and good citizenship. FOCUS provides resiliency training for couples and families with children experiencing stress due to deployment and the unique military lifestyle. EFMP has expanded staff levels to facilitate significantly enhanced services to families to include funded respite care, educational workshops, support with school Individual Educational Plans, a resource library, and numerous other benefits. Commands receive additional support through the Family Care Branch as emergency care is arranged for service members experiencing severe challenges. All needs and requests are reviewed and considered on an individual basis. Family Readiness Branch The Family Readiness branch consists of four unique programs focused on providing interactive educational workshops. Additionally, the Volunteer and Skills Development Program is also resident within the Family Readiness Branch. Each program is designed to enhance the resilience and readiness of service members and their families. Classes are open to service members, spouses, significant others, kids, teens, parents, and extended family members. Evening and weekend classes are available. LifeSkills Emphasizing communication skills, relationship building, or personal growth, every workshop offers an open and highly interactive atmosphere where participants are in the driver s seat. Classes are geared toward every demographic, catering to those who are single or married. With curriculum designed by best-selling authors and highly acclaimed personal development groups, these workshops can generate results that impact every aspect of a participant s life. Additionally, the LifeSkills program partners with other Marine and Family Program branches, such as the Behavioral Health branch, to deliver Conquering Stress with Strength workshops on a monthly basis. 90

95 Marine and Family Programs Lifestyle Insight, Network, Knowledge, and Skills (L.I.N.K.S.) The ultimate goal of the L.I.N.K.S. program is to provide fun and engaging workshops that equip participants with the knowledge and tools they will need to navigate the military lifestyle. Offering five different sessions to meet the needs of each audience is the key to L.I.N.K.S. success. Whether you attend a session that is tailored for Marines, spouses/significant others, parents and extended family members, teens, or kids, you are guaranteed to walk away empowered, informed, and with some new friends, too. Readiness and Deployment Support Training Offering classes, workshops, and briefs that span a variety of readiness education and deployment support issues defines the role of this program. The Warrior Kids series provides support and encouragement to kids ages 5-12 throughout the entire deployment cycle (pre, mid, and return). The Warrior Teen workshop is geared toward teens ages 13-18, and focuses on the challenges that are unique to that age group when a parent deploys. The Strong Marine Couples reintegration workshop addresses the ups and downs of reuniting in a relaxed environment. Additionally, various deployment related classes are offered such as the return and reunion briefs. Family Readiness Program Training Centered primarily on the formal training required for the Unit, Personal and Family Readiness Program classes are available for family members interested in becoming more involved in their unit s program as a volunteer, and for active-duty members serving in a supporting role of their unit s program. Additionally, a workshop for the spouses of O-3/E-8s and above is held on a quarterly basis and offers participants a chance to learn from each other, share great ideas, and discover where they fit into their unit s program. Volunteer and Skills Development Program The Volunteer Coordinator identifies volunteer opportunities for spouses, service members, and youth both on and off the installation. The Volunteer Coordinator works with on- and off-base agencies to promote volunteer opportunities aboard the installation. One key focus of the program is to support spouses in gaining skill-building opportunities through volunteering, then translating that experience into work-related experience when applying for employment. The Coordinator also monitors hours for volunteers and works with the military for their Military Outstanding Volunteer Service Medal. Camp Pendleton hosts an annual Volunteer Recognition Ceremony to acknowledge all volunteers who support the installation. 91 mccscp.com/marketingplan

96 Marine and Family Programs Personal and Professional Development Branch (P&PD) Personal & Professional Development is comprised of four programs: Personal & Professional Development Transition, Personal & Professional Development Career & Personal Readiness, and Personal & Professional Development Education, and Personal & Professional Development Libraries. Education P&PD-E serves Marines, Sailors, and their families. Services include tuition assistance processing, military testing, the Department of Labor s United Services Military Apprenticeship Program programs, a four-week Military Academic Skills Program providing basic skills, veteran s benefits advising, on-base college coursework, educational counseling services to include assessment analysis, six on-site colleges or universities, and seven visiting schools of higher learning. Libraries Library services include books, e-books, audio books, magazines, dvds, internet access, wi-fi, copiers and fax machines, children s programs, research assistance, interlibrary loan with other installations, study carrels, special collections (e.g. Commandant s Reading List), Tutor.com, the only bookmobile Marine Corpswide, and the highest number of participants in a summer reading program throughout the Department of Defense. Transition Readiness Program (TRP) This program includes the Transition Readiness Seminar, a mandatory five day Transition workshop to prepare service members and their families for re-integration into their civilian career or education choice upon leaving active duty. Programs also include two Senior Pre-Retirement Seminars; an Officers Under Twenty Seminar for Junior Officers; the Personal Readiness Seminar which is mandatory training on the Marine for Life Cycle, resources and personal financial management for Marines within the first 90 days of joining their first permanent duty station, and the Job Skills Development Program which is designed to train and connect transitioning service members to immediate employment. On-site Department of Veterans Affairs services are available through TRP (filing of medical claims, medical record screening and benefits counseling). Career & Personal Readiness P&PD-C&PR services include the Family Member Employment Assistance Program, Personal Financial Management Program, Information and Referral/Relocation, and Marine & Family Career Centers. Annual Career and Education Expos are offered, showcasing over 100 local and national employers and educators. Family Member Employment Assistance Program (FMEAP) The FMEAP supports military spouses seeking to fulfill their employment, education, and career goals. Spouses receive one-on-one employment coaching, referrals to local area military friendly employers, and other career services. The FMEAP provides a Career Strategy Workshop for spouses on a bi-monthly basis. 92

97 Marine and Family Programs Personal Financial Management Program (PFMP) The PFMP provides financial education and counseling. One of the key focuses of PFMP is the Command Financial Specialist Train the Trainer course. It is vital that commands have a trained representative to help their service members with financial issues. The PFMP provides the following classes: Basic Money Management, Credit Management and Credit Score, Basic Investing, and Advanced Investing. Additional classes are available upon request: Home Buying, Car Buying, and the Thrift Savings Plan, which align with the annual Military Saves event. Information and Referral (I&R) I&R is the for information west of the Mississippi. I&R Specialists provide Marine & Family Program briefs as well as give an overview of what MCCS offers Marines and their families. I&R holds a Welcome Aboard Brief weekly at the Joint Reception Center to familiarize Marines, Sailors, and their families with resources available on the installation and in the local community. Marine & Family Career Centers The Marine & Family Career Centers offer job search classes, career coaching services, résumé assistance, mock interview assistance, internet job search support, etc. The Career Centers are open to active duty, military spouses, retirees, and civil service/non-appropriated fund employees. 93 mccscp.com/marketingplan

98 Human Resources

99 Human Resources MCCS understands that the key to success for all its businesses and programs depends on employees. MCCS Human Resources at Camp Pendleton is a full service office that not only assists management in the recruitment and hiring of employees, but also manages employee development programs, administers employee benefit opportunities, ensures that Equal Employment Opportunity laws are enforced and maintains a positive partnership with the Union (National Federation of Federal Employees Local 919). MCCS prides itself on its diverse workforce and is focused on providing all employees with a safe and fair work environment. Division Goal MCCS, which strives to be the Employer of Choice, will treat all individuals with respect, while identifying the right people that will add value to the MCCS Quality of Life programs in support of the military and their family members. Recruitment Campaign We make it our business to employ motivated individuals that will support America s Heroes. Workforce Demographics Average employee population is 2,000. Category of employees: Appropriated and Non-Appropriated Employees (approx. 75% regular and 25% flexible ). Regular category MCCS employees are eligible for a generous benefit program including: annual leave; sick leave; medical and dental insurance; long term care; life insurance; a retirement plan; a company match 401k program and a Flexible Savings Account. Staffing Office The Human Resources Staffing Office posted in excess of 300 job announcements in Receiving over 21,104 applications & resumes and processing an average of 70 new hires per month. Employee Turnover MCCS understands the cost of employee turnover. The turnover rate by division is reported to management once a year and in 2014, MCCS overall turnover rate was 43%. The turnover rate is within industry standards, or lower, when compared to similar businesses off base. In addition, with the number of active duty military and family members that comprise the MCCS workforce, it is a known cost of business that those employees will rotate away from the base causing an increase in turnover. Employee Development MCCS has a strong commitment to training, education and career development of its employees. The dedication to employee development is reflected in the MCCS University program, which encompasses approximately 110 classes and a generous tuition assistance program. 95 mccscp.com/marketingplan

100 Human Resources EEO/Labor MCCS supports the Commanding Officer s zero tolerance policy against any acts of discrimination. MCCS employees are covered under the negotiated agreement with the National Federation of Federal Employees (NFFE) Local 919. There is open communication and a positive relationship between NFFE and the organization. Recruitment Plan Human Resources utilizes all available recruitment opportunities to attract and retain a qualified and diverse workforce including: rotational banners at base entry gates; small recruitment banners rotated throughout base; attendance at career fairs on-base and in the local community; mccscp.com website vacancy notifications; social media and external job search engines. Human Resources Points of Contact Administration (760) Retail (760) Business Operations (760) Semper Fit (760) Marine & Family Programs Family Care (760) Family Readiness Officers & Behavioral Health (760) Worker s Compensation (760) EEO/Labor Relations (760) Employee Development (760) /

101 Human Resources Training Calendar Monthly MCCS 101 (NEO) Customer Service New Hire & Refresher Jan Annual Mandatory Classroom training (EEO, SAPR, POSH, PII. etc.) Multiple new classes offered throughout *List does not include some HQTRS sponsored classes, List does not include Semper Fit Health Promotions classes. Class dates TBD. *list does not include Marine and Family Program classes. Feb Annual Mandatory Classroom training (EEO, SAPR, POSH, PII, etc.) Adult CPR/1st Aid Mar 5 Choices of Productivity (new) Getting Outside the Box Are You Listening? The Change Element Apr Lead with Style Extended Disc (new) Behind the Scenes MCCS Managers Course Adult CPR/1st Aid May Time Management Performance Coaching (new) Would I Work for Me? Jun 5 Choices of Productivity (new) Lead with Style Are You Listening? Jul Extended Disc (new) The Change Element Adult CPR/1st Aid Aug Would I Work for Me? Performance Coaching The Balancing Act Sep Getting Outside the Box The Change Element MCCS Managers Course Adult CPR/1st Aid Oct Are You Listening? Time Management Behind the Scenes Nov Performance Coaching 5 Choices of Productivity (new) Adult CPR/1st Aid Dec Training Updates & Refreshers Jan 2017 Annual Mandatory Classroom training. (EEO, SAPR, POSH, PII, etc.) Multiple new classes offered throughout * List does not include some HQTRS sponsored classes. * List does not include Semper Fit Health Promotions classes. Class dates TBD. * List does not include Marine and Family Program classes. 97 mccscp.com/marketingplan

102 Logistics

103 Logistics MCCS Logistics provides a large spectrum of services for patrons, internally and externally. In addition, Logistics is the catalyst for the Regionalization Program, in which Project Management or Design/Build capabilities are rendered to the surrounding MCIWest Commands. Logistics is comprised of 75 employees in Maintenance, Construction, Project Management and Overhead. Logistics Division interacts with Public Works, Facilities Maintenance Division, Federal Supply Classification and other base components. Logistics is responsible for the maintenance and upkeep of all MCCS facilities and vehicle fleet. Logistics Division averages between budgeted/unbudgeted NAF and APF projects annually. Construction The Construction Section is responsible for new construction, renovation, and major remodeling projects for MCCS facilities. In 2015, this section had its busiest year on record; breaking ground in the transformation of the Mainside Country Store and Marine Mart conversion, more commonly known as the Mainside Reset. In addition, construction was completed on the TRS/Leatherneck Lanes bathroom renovations, the 22 Area Single Marine Program, the renovation of Bldg for a new Unit Event Center, the renovated Optical Shop at PV MCX. This team completed approximately $4.1M of local capital projects in response to the need of the company s business operations and mission requirements in support of Marines, Sailors, family members and retirees. The coming year looks to be an even bigger year for the MCCS Construction Team. Maintenance The Maintenance Section provides a myriad of services to over 484 MCCS facilities, GSA and MCCS-owned vehicle fleets, and special events. Services include, but not limited to, electrical, plumbing, metal fabrication, carpentry, communications, heavy equipment, landscaping, vehicle procurement and maintenance, and special event support. Furthermore, the maintenance team aids in the execution of construction projects and facility and equipment repairs. This team works diligently to ensure all efforts made in their daily duties are consistent with patron expectations and the MCCS Mission Statement. This section also provides vehicle support with a fleet size of over 200 government vehicles and communications support through AT&T with over 300 cellular phone and data card lines currently active. The Maintenance Team is in constant demand to support special events including the World Famous Mud Run, Filthy Fun Fest, 4th of July Beach Bash, Water Warrior Festival, Trees 4 Troops, and other MCCS productions. The Maintenance Section is projected to complete approximately 5,827 work orders and has supported 31 construction projects and 18 special events in mccscp.com/marketingplan

104 Review & Analysis Division

105 Review & Analysis Division The Review & Analysis Division (RAD) consists of three lines of operations: MCCS Coordinators (five fulltime employees), Asset Protection (four full-time employees and five flex-time employees) and Management Analysis and Control (two full-time employees). MCCS Coordinators MCCS Coordinators serve as a liaison to the Area Commander and staff of a geographic area of the installation under cognizance of the Director, RAD. The MCCS Coordinator also serves as a conduit through which the Commander and staff can gain knowledge of, and direct access to, the full spectrum of services offered by MCCS. Additionally, they manage the Bases' two Unit Event Centers. Asset Protection Asset Protection ensures that adequate internal controls are in place to safeguard MCCS assets. This program emphasis is prevention of internal and external losses due to fraud, theft and error through effective internal controls, training, and by investigating exceptions. Management Analysis and Control Management Analysis and Control audits and internal control oversight of MCCS facilities, manages the Commanding General Inspection Program requirements, provides services to units aboard Camp Pendleton and authorized patrons by processing all fundraising and facility use requests. RAD provides watch standers, facilitates emergency operation center information flow and provides overall coordination between external and internal divisions. In addition to the above responsibilities, RAD also leads: the internal Continuous Process Improvement Initiatives; Cash Verification Program; Fundraiser Authorizations; Facility Use Authorizations; Personally Identifiable Information Program; Composite Insurance Program; and provides general support to MCCS in all matters. 101 mccscp.com/marketingplan

106 Base Organizations

107 Pacific Plaza and San Onofre Commissaries The main commissary located at Pacific Plaza is strategically located with exposure for high traffic events. Various MCCS Divisions have planned events and cross-promotions at this location, along with the northern location of the San Onofre commissary. Fliers as bag stuffers and booth opportunities are available. Information: Pacific Plaza (760) ; San Onofre (760) Naval Hospital (NHCP) Naval Hospital Camp Pendleton is a new four story, 500,000 square foot medical treatment facility located near the main gate. The 42 bed facility is a medium size, teaching hospital that provides outpatient and inpatient care for active-duty service members, their family members, retirees and other eligible beneficiaries. Services available include: internal medicine; family medicine; pediatrics; ENT (Ears, Nose and Throat); cardiology; pulmonary; audiology; urology; optometry; ophthalmology; gynecology; gastroenterology; allergy; obstetric; dermatology; orthopedic; sports medicine; mental health; general surgery; nuclear medicine and emergency services. Emergency care is available at the hospital on a 24-hour basis. Contact Doug Allen, Public Affairs Officer at (760) or douglas.allen@med.navy.mil. (Source: Base Organizations Camp Pendleton Fire Department The Fire Department offers cross-promotional opportunities by attending and participating in MCCS events. Contact Chief Robert Johnson at (760) Camp Pendleton Recycling Program Leading the way among Marine Corps Recycling Programs, Camp Pendleton promotes environmental stewardship to meet Federal and State diversion mandates. Teamwork from Camp Pendleton leaders, residents, tenants, units and Commands are making important Navy & Marine Corps contributions, showing surrounding communities that Camp Pendleton cares about the environment. Recycling revenues contribute to MCCS and base programs. Contact: Charles Bradshaw at (760) , or charles.p.bradshaw@usmc.mil, CPrecycle.com Main Recycling Center-22 Area. Satellite Centers-13/52 areas. Notable Events: Jan-Mar Jan-Feb Nov 10 OWC Marine West Expo (Pacific Views Events Center) Marine Corps Birthday 103 mccscp.com/marketingplan

108 Marketing Strategies & Media

109 Marketing Strategies Reach Your 2016 MCCS Business & Marketing Goals WHO can help me reach my business and marketing goals in 2016? The Marketing Division at Camp Pendleton helps develop strategic and creative communication solutions to target customers and generate business revenue. Whether it s a single project or a full-service marketing campaign, an experienced Marketing Brand Manager will connect you to your patrons with powerful direct marketing support. WHAT can Marketing do for me? The mission of the Marketing Division is to help clients meet business objectives through integration of services that allow for seamless programming from one source. Marketing assists clients in exceeding sales objectives through innovative use of technology, advertising, research, sales management, promotion & ROI. WHEN do I need Marketing? The moment you realize you need to communicate with your target market! Research & Development is critical and should be the first thing you do. Test your product or service prior to investing time, labor and money! WHERE can I find strategies for developing Marketing Plans? Marketing Brand Specialists develop strategies along with MCCS Marketing Plan information, published annually, and containing strategic business and planning opportunities. HOW do I get started? Schedule a meeting with your Marketing team days before your event/promotion begins for promotional advertising and business/marketing planning. Branding Patron knowledge is core to the success of any business or entity. Marketing utilizes the following effective tools and processes: Strengths, Weaknesses, Opportunities Threats (S.W.O.T.) Analysis Focus Groups Performance Measures (ROI Results) Surveys: Exit, Door-to-Door, Online Customer Service Indexes (CSI) Product Life Cycle (Five Stages) 1. Development Stage: Brand/Product is the stage of design, research and production 2. Introduction Stage: Introduction into the market place. Advertising and Marketing campaigns launched 3. Growth Stage: Brand builds following amongst patrons. Cumulative marketing effects begin to show. Brand loyalty expands. Advertising must highlight characteristics and value of the product 4. Maturity Stage: Market share has peaked. Growth slows. Brand influence is at its height. Optimal positioning 5. Decline Stage: Brand awareness high. Sales declining. Weakening Competitiveness. Emergence of new products 105 mccscp.com/marketingplan

110 Marketing Strategies Marketing Strategies Performance based measures (ROI) Advertising Plans Marketing Plans Demographic Profile/Assessments Performance Measures Tracking Statistics Communication Plans Market Business Planning Develop advertising and promotional marketing plans on any scale applicable to your business needs through a 3-step process: Concept Research and Development to determine validation, if required Discuss and secure approval for your programs prior to initiation through Marketing prepare to discuss your budget, target market, your product/service mix, any information that provides uniqueness of your product or service Initiation Complete a Marketing Request Form or schedule an appointment with your Marketing Brand Specialist if your project is of complex nature. Download at mccscp.com/marketing Approval Work with Marketing on review and approval of information and elements developed and then move to production of approved items Sample Projects Advertising New/Existing Business Marketing Plans Promotional materials Banners Brochures Signage Marketing Social Networking (Facebook, Twitter, You Tube, Instagram, Flickr, Pinterest Visuals - Banners, posters, in-store signage (small and large formats) Fliers - Marketing has branded templates that can be utilized by clients for fliers Copywriting - Web copy, Social Networking speak, all marketing support materials Public Affairs Office (PAO) Liaison - A great tool to help promote special events, etc. Promotion Cross-synergistic efforts that promote various MCCS Divisions together Contests and giveaways (Ex: Facebook giveaway to build followers) 106

111 Marketing Strategies Resources Research Develop and facilitate focus groups and surveys to allow for fact finding, data collection and to define market parameters for business, SWOT Analysis and online surveys. Website Have a prominent well-designed page, which is critical to the success of your business. Electronic Marquee Use them in your advertising campaigns Design and Communication Graphically Pleasing Design - A team of highly skilled professional graphic designers will bring all of your marketing needs to life through illustration of graphics and skilled copywriting. Project Management How it all comes together Some projects may have specifications that require custom timelines. Project timelines are set based on advertising and/or marketing campaign start dates in order to create awareness for all scheduled programs. During the design phase, the Marketing Brand Specialist will have on-going dialogue with designers. Once an initial creative concept has been developed, the Marketing Brand Specialist will review with the client. Once creative concepts have been approved by the client and the Marketing Brand Specialist, production begins. During the initiation phase and if there is a requirement for print production, a vendor will be identified and contacted by Marketing to obtain a competitive quote, provide a timeline and secure print time. The Marketing Division is your full-fledged Advertising and Promotions Agency. If you can think it, we can do it! 107 mccscp.com/marketingplan

112 Marketing Opportunities

113 Marketing Opportunities mccscp.com Website The website has delivered an abundance of unique benefits to MCCS, including lower costs for promotional distribution, current information access and a larger global audience reach. The entrance into social networking sites such as Facebook, Twitter, Instagram, Pinterest and Google+ allow more interaction with patrons online in a transparent and open platform. Social Media Strategic messages promoting grand openings, special events, programs and services are broadcast on the largest MCCS Facebook page in the Marine Corps delivering exceptional results. For a more targeted approach, Twitter, Pinterest and Google+ may be utilized. Patrons can subscribe to advertising at mccscp.com. This opt-in, opt-out advertising is then sent directly to the subscriber. The open rate remains in-line with industry standards at 8%. Electronic Marquees Roadside curb exposure to patrons on-the-go with base marquees strategically located at high traffic areas. Messages are programmed weekly on a rotating basis and receive high visibility. The 11'x12' marquees at the Main Gate, San Luis Rey Gate and entrance to Fallbrook Naval Weapons Station have proven to be one of the most effective advertising mediums aboard the installation. Print Media Professionally designed, eye-catching print material is an effective method to reach patrons. Resources include posters, brochures, direct mail pieces, counter cards, table tents and banners. (Fee-based) Video An exciting method of marketing especially to a young audience. Create rich advertising opportunities with external video editing and compositing services for exposure online, the movie theater, DVDs, commercials and more. (Fee-based) Welcome Aboard Packets The Joint Reception Center (JRC) distributes weekly informational packets to Marines, Sailors and their families aboard Camp Pendleton. Distribution includes Welcome Aboard briefs, Pre-deployment briefs, Command Indoc s, Family Days, and JRC walk-ins. JOINT RECEPTION CENTER DISTRIBUTION Joint Reception Center Standard weekly packets Packets with additional materials and/or special events Annual packets (Welcome Aboard, Command Indoc s, Family Days & Walk-ins) # OF PACKETS ,500-3, mccscp.com/marketingplan

114 Social Media

115 Social Media MCCS Camp Pendleton's social media strategy in 2015 continued to have a major impact on the promotion of events and programs. As MCCS continues to pivot towards a more comprehensive digital marketing strategy overall, website, social, and digital platforms will continue to play a dominating factor in advertising and promoting MCCS programs and events. Facebook continues to dominate the social media platform market and currently has over 1.5 Billion users worldwide. The MCCS Facebook page experienced tremendous growth in 2015 reaching more than 108K Likes, a 35% increase. The Camp Pendleton MCCS Fan page continues to have one of the largest followings in the Marine Corps. MCCS is actively involved in many other Social Media platforms. As of January 2016, there are over 2,800 Twitter followers, over 225K YouTube video views and over 33.3M photos viewed on Flickr. The Marketing Division has continued its social media reach with successful integration of multiple other social media platforms including Instagram, Snapchat, and others Social Media was implemented to build connected relationships with existing and new patrons. The shift in consumer behavior has demanded that companies become more transparent and engage with their patrons and communities. By establishing a successful presence on many of the largest social media networks, MCCS continues to send the message to patrons that not only are we listening, but we re here to help. The focus in 2016 will be the continued growth and development of these platforms in order to market programs, activities, and events as well as continued engagement with the online community. Building promotional campaigns specifically around social media to engage the community with the MCCS brand allows a further extension of reach into patron lives on a daily basis. Social Media Stats as 1/1/16 Facebook: 175K fans across 55 Fan Pages. Over 108K Fans on Facebook main page a 35% increase in 2014 The 8th largest Facebook Fan page in the Marine Corps Traffic to website from Facebook rose 10% in 2015 Twitter Followers: 2,800+ YouTube: Over 225K videos viewed Flickr: Over 33.3M photos viewed 111 mccscp.com/marketingplan

116 mccscp.com Website

117 mccscp.com Website The mccscp.com website continues to lead the way Marine Corps wide in its 16th year as the primary destination for information on programs and events aboard Camp Pendleton. With more than 1.8M visitors and 4M pages served in 2015, the website has continued to grow by more than 20% annually in content and visitors served. Since the MCCS web re-design in 2014 focusing on mobile content delivery, more than 57% of mccscp.com web traffic comes from mobile devices. This strategy has helped increase visitors, and content consumption on mccscp.com. This key metric identifies that our customers are using mobile first as a way to get the information they are looking for. Social media platforms including Facebook, Twitter, Instagram and YouTube continue to be driving forces for content distribution to push users to utilize the website as their primary source for information. By creating creative and engaging content, MCCS is able to drive users to the website. More than 70K visits to mccscp.com were the result of content published on Social Media platforms. One major overhaul in 2016 will be changing the homepage layout to add more visual context to programs and events, giving users a much richer experience than just rotating web banners and headline news lists. Providing more opportunities to have patrons see a wider variety of the many ongoing and event driven opportunities Camp Pendleton has to offer. As always, a consistent focus is placed on making sure the mccscp.com website follows trends which stay in line with web standards and emerging technologies that focus on the core audience, the military and their families. WEBSTATS % CHANGE Page Views 3.4M 4.1M 20%+ Total Visits 1.6M 1.9M 20%+ Avg. Time On Site 2:48min 2:38min n/a 113 mccscp.com/marketingplan

118 mccscp.com Website UNIQUE VISITORS Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total % change from previous year ,327 88, , , , , ,287 95,431 73,475 78,632 77,466 72,001 1,157, % ,767 54,802 63,443 62, ,035 78, ,259 81,153 70,106 69,551 75,100 76, , % ,632 57,147 66,064 65,807 69,875 74,301 77,182 64,324 53,955 57,367 52,676 56, ,984 +6% ,526 55,162 57,737 60,248 70,877 74,682 75,050 67,763 58,471 59,767 63,615 63, , % ,663 43,347 51,256 50,344 55,051 65,415 59,902 54,127 45,827 51,267 53,216 48, , % VISITS Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total % change from previous year , , , , , , , , , , , ,369 1,967, % ,329 92, , , , , , , , , , ,988 1,636, % ,855 97, , , , , , ,519 94,662 96,798 91, ,118 1,430,512 +9% ,779 90,490 96, , , , , ,326 98, ,202 98, ,548 1,296, % ,612 74,471 90,271 88,017 96, , ,223 94,783 77,091 81,717 83,972 85,240 1,072, % PAGE VIEWS Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total % change from previous year , , , , , , , , , , , ,888 4,148, % , , , , , , , , , , , ,413 3,447, % , , , , , , , , , , , ,495 3,115,963-2% , , , , , , , , , , , ,267 3,194,924 +5% , , , , , , , , , , , ,877 3,030, % 114

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120 Design & Information Technology

121 Design & Information Technology The MCCS Marketing Design and IT team are innovative, skilled professionals that produce materials Marine Corps wide. The team strives to produce high quality, effective print and web design, processing projects from concept to completion from small scale campaigns to Marine Corps wide campaigns. In 2015, the design department completed over 1,600 projects, an increase of 39% over Capabilities Project Requests Pre-planning by program managers is crucial for the design and production of marketing materials. The department adheres to established timelines to meet deadlines and client needs. Electronic Design Websites, campaigns, presentations, video, DVD/CD-ROM and Adobe Acrobat PDF. Print Design Brochures, posters, direct mail pieces, calendars, logos, booklets and more. Signs and Banners Design and layout with outsourcing the production of signs and banners. Project Requests Requests are submitted to the department electronically via Marketing Brand Specialists. Projects are distributed and progress is tracked via an online project management system. Timelines A detailed breakdown of timelines associated with the design and production of typical projects is provided on the following page. Quality Control The department goal is to ensure clients receive quality products. Individual projects filter through proofing stages prior to final review and approval by the client. 117 mccscp.com/marketingplan

122 Design & Information Technology Project Requests Pre-planning is crucial for the design and production of marketing materials. The department adheres to established timelines to meet deadlines and client needs. Timelines for Graphic Design Projects PHASE ONE PRINTING QUOTE Quotes are completed and approved prior to submission of project request In-house printing quote Commercial printing/production quote 2 working days 5 working days PHASE TWO-GRAPHIC DESIGN REQUEST Initial submission to first proof First proof returned Final completion of design Total design time PHASE THREE PRINTING 10 working days 2 working days 3 working days 15 working days In-house printing Commercial printing Direct-mail printing and handling DIRECT-MAIL CIRCULATION PHASE Allow 10 days float time when using bulk mail. Note: Some projects may have specifications that require additional production time. To reference category support and timelines, go to mccscp.com/marketing Example Project Timelines Poster-Printed In-house Brochure-Printed Commercially Direct Mail Print Quote Design Print 5 working days 5-10 working days 12 working days Print Quote Design Print Print Quote Design Print & Mail Circulation 2 working days 5 working days 5 working days 10 working days 10 working days 10 working days 5 working days 10 working days 12 working days Total Time = 17 Production Days Total Time = 25 Production Days 10 working days Total Time = 37 Production Days 118

123 TIVATE. EXPLORE. ROI. DISCOVER. EXPLORE. P R. INVEST. ROI. MILITARY. ACTIVATE. MILITAR ATE. ADVERTISING. ROI. MILITARY. ADVERTISIN RTNERSHIP. ACTIVATE. ROI. DISCOVER. EXPLOR RY. ACTIVATE. ROI. EXPLORE. ROI. ADVERTISIN RTNERSHIP. DISCOVER. EXPLORE. PARTNER. IN I. MILITARY. ACTIVATE. INVEST.ROI. MILITARY. TE. EXPLORE. ROI. SPECIAL EVENTS. MILITARY TE. EST. DISCOVER. ROI. MILITARY. INVEST. ROI. EXPLORE. MILITARY. SPECIAL ACTIVATE. E ORE. ROI. SPECIAL EVENTS. MILITARY. ACTIVA TNER. INVEST. ROI. MILITARY. EXPLORE. COVER. PARTNER. INVEST. ROI. MILITARY. ACTIV. PLORE. DISCOVER. ROER. PARTNER. EXPLORE. PARTNER. INVEST. ROI. INVEST. MILIT ITARY. HIP. EXPLORE. SPECIAL EVENTS. INVEST. ROI. ROI. DISCOVER. MILITARY. PARTN EX ST. EST. ROI. ACTIVATE. MILITARY. ACTIVATE. EXPLORE. EXPLORE. SPECIAL ROPAR E VEST. MILITARY. ACTIVATE. EXPLORE. SPECIAL TISING. PARTNERSHIP. ACTIVATE. DISCO ENTS. ADVERTISING. PARTNERSHIP. ACTIVATE. TS. VER. ADVERTISING. PARTNER. INVEST. PARTNERSHIP. ROI. MILITARY. ACTIVA PLORE. MILITARY. ACTIVATE. EXPLORE. SPECIA ENTS. ADVERTISING. PARTNERSHIP. ACTIVATE. D BUSINESS DEVELOPMENT & SALES VER. MARINE PARTNER. CORPS COMMUNITY INVEST. ROI. SERVICES MILITARY. CAMP PENDLETON ACTIVATE ORE. ROI. PARTNER. INVEST. DISCOVER EXPL RTNER. INVEST. ROI. MILITARY. ACTIVATE. MI TIVATE. EXPLORE. SPECIAL EVENTS. ADVERTIS RTNERSHIP. ACTIVATE. DISCOVER. PARTNER. INV I. MILITARY. ACTIVATE. EXPLORE. ROI. PARTNER VEST. DISCOVER. EXPLORE. PARTNER. INVEST

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125 DISCOVER Business Development and Sales Know Your Military Market Demographics Facts and Stats How We Go to Market Experience: MCCS Video Library EXPLORE Advertising and Sponsorship Opportunities Retail Opportunities 11 ACTIVATE Meet your business objectives Advertising Policies Advertising Opportunities Digital Advertising Hospitality Sponsorship Partnership Opportunities Pendleton Races World Famous Mud Run Hard Corp Race Series July 4th Beach Bash Tree Lighting Celebration CONTACT Contact Us MilitaryROI.com 82

126 DISCOVER

127 R KNOW YOUR MILITARY MARKET OUR MISSION: We serve those that serve and who continue to change the world everyday. The Marine Corps has a long history and proud tradition that has existed since We follow the SemperFi spirit to create solutions that build enduring brand recognition and solid business partnerships. Delivering excellence is our mission as we explore and activate new strategies with our business partners. 220,000,000 (+) ANNUAL IMPRESSIONS Invest in partnership activities with Marine Corps Community Services (MCCS) Camp Pendleton. Reach over 70,000 Marines, Sailors, family members, retirees and civilian personnel daily. Influence over 37,000 Marine Corps family members, which 17,000 reside aboard base. Contribute to our nation s 911 Forces. MCCS Business Development and Sales Program (BDS) offers the largest range of military marketing services including: extensive media and advertising platforms, large scale events, promotions, customized strategic planning, test marketing and research, all in the effort to support successful business-to-business ROI. 5

128 DISCOVE KNOW YOUR MILITARY MARKET DEMOGRAPHICS The Marine Corps is the youngest, most junior and least married of the four military Services. The Marine Corps is unique from its sister services as there are more active duty personnel than family members. The largest military footprint in Southern California, Marine Corps Base Camp Pendleton is our nation s largest amphibious assault training base, home of First Marine Expeditionary Force, and home to the celebrated First Marine Division. Camp Pendleton demographics include: 70,000 Average Daily Population 42,000 Marine Corps Population 27,000 Retiree Population (The largest Retired Military Population in the Country) 37,000 Marine Corps Family Members 23,000 Base Housing Residents on base 29,000 Billeting spaces for single personnel 6,500 Civilian Workers 3,500 Civilian Employees and Contract Personnel 4,000 Navy Personnel 6

129 R THE FACTS MCCS offers business partners a proud tradition of excellence. Target your brand to America s most desirable consumer base: The Military. A consumer base that is brand loyal with guaranteed employment and disposable income. Camp Pendleton is located within the largest military market in the nation. 220,000(+) ANNUAL IMPRESSIONS Largest military retiree population in the U.S. Largest Amphibious base in the Marine Corps Geographically comprises of 200 square miles Larger than its surrounding cities of Carlsbad, Del Mar, Encinitas, Escondido, Oceanside, San Marcos, Solana Beach and Vista, combined 8,400,000 Camp Pendleton vehicles (5 Entry Gates) 7,200,000 (+) Marine Corps Exchange Shoppers (MCX) 19 Retail Outlets 8 Gas Stations 5,000,000 Fitness Center Visitors (13 Centers) 1,000,000 Del Mar Beach Resort Visitors 925,000 MCCS Website Visitors 500,000 San Onofre Beach Visitors 340,000 Lake O Neill Visitors 330,000 Leatherneck Lanes Bowling Center Visitors 300,000 Bulldog Box Office Movie Theater Visitors 235,000 Single Marine Program Centers Visitors (6 Centers) 100,000 Marine Memorial Golf Course Visitors 50,000 Pacific Views Event Center Visitors 50,000 (+) Lodging Facility Visitors (2 locations) 42,000 (+) Active Duty Military 37,000 Military Family Members 29,000 Billet Spaces on Base 27,000 Retired Military 23,000 Camp Pendleton Housing 7

130 DISCOVE HOW WE GO TO MARKET The process of doing business at MCCS is a mix of Collaboration, Communication, Research, Evaluation, Execution and back-end learning from best practices. Every Business protocol is qualified and quantified to ensure that the objectives for our Business Partners can be met in the most effective and successful manner. Mee:ngs/Communica:on Joint Planning/Execu:on Nego:a:ons Strategy Setting Partner Identification Optimization Evaluation Brand/Demographic Research Compe:tor Analysis Market Research Opportunity Evalua:on Proposal valua:on Agreement formula:on Objec:ve SeEng Internal/External communica:on Event Management Ad Campaign Launch Leveraging ac:vi:es Adver:sing Internal Marke:ng Integra:on w/other Divisions Post- Event Research Adver:sing/event evalua:ons Evalua:on vs Objec:ves Brand / Development Strategy 1 Your success is our succsess. 8

131 R EXPERIENCE MCCS VIDEOS Get to know your Military Market through imagery. View the MCCS Video Library with over 194k video views. Visit: youtube.com/mccscp, where you will find videos such as: DISCOVER. EXPLORE. ACTIVATE. Offering the largest range of military marketing business solutions. The Business Development & Sales Program and its team, work with you to support successful business objectives and brand strategies to engage YOUR military market and hit YOUR ROI CAMP PENDLETON WORLD FAMOUS MUD RUN VIDEO The one, the only, the original World Famous Mud Run. Catch the excitement. Experience the fun in this video CAMP PENDLETON WORLD FAMOUS MUD RUN Relive more muddy-fun in this video TRIBUTE TO HEROES JULY 4TH BEACH BASH Coined as America s largest military appreciation event, this daylong patriotic event takes place at Camp Pendleton s Del Mar Beach Resort. The Tribute to Heroes video honors America s Heroes TRIBUTE TO HEROES 4TH OF JULY BEACH BASH Esprit de Corps! Fireworks, music, sun, surf and patriotism in this video. DISCOVER. RELAX. EXPLORE. EXPERIENCE. Discover some of Camp Pendleton s most desired destination locations. Beautiful beaches and amazing new facilities, including: state-of-the-art LaCasa Event Center at Del Mar Beach Resort. Experience Camp Pendleton. mccscp.com WEBSTATS % CHANGE Page Views 3.1M 3.4M 4.1M 14%+ Total Visits 1.4M 1.6M 1.9M 22%+ SOCIAL MEDIA Facebook: Over 100k fans across 39 Fan Pages, 46% increase over 2014 Twitter: Flickr: Avg. Time On Site 2:59min 2:48min 2.38min n/a 2,600+ Followers 11M photos viewed 9

132 EXPLORE MCCS understands that businesses today must utilize a variety of marketing mediums in order to be successful. Even the largest of companies must reach beyond the traditional mass communications like television or radio and implement targeted alternative mediums. Unique expertise and military marketing experience; MCCS offers exciting solutions in advertising, marketing, consumer promotions and branding strategies to help clients successfully reach and motivate a desired demographic through traditional media, online channels and event marketing. Connect and educate the military market about your brand identity at Camp Pendleton. Packages are developed based on your needs to meet your business objectives. MCCS will show you how to engage the Military Market 10

133 RETAIL OPPORTUNITIES The MCCS Business Development & Sales (BDS) Program Retail Template is designed to bring your promotional campaign full circle by driving traffic to point of sale. This market-based program was created to layer over the business development strategies of our business partners with a retail component focused on driving foot traffic back to the point of sale. Other commercial sponsorship and advertising campaigns sometimes fail to fully connect the dots. The Business Development & Sales Program Retail Template provides connectivity to its existing retail vendors who become business partners, to bring 360 degree purposedriven campaigns for increased retail sales through business and brand development. RETAIL TEMPLATE Drive increased foot traffic to retail locations aboard Camp Pendleton. Integrate a framework of retail promotion and programming where appropriate. Participation is limited to existing retail partners, vendors or wholesalers whose products best fit with current retail and sponsorship programs through the BDS team. In-store Opportunities End cap displays Aisle displays TV monitor commercial spots Special Event Opportunities Storefront placement Parking lot placement designated area at PV MCX and Mainside MCX Tie in with marquee events (Mud Run, Race Series, Beach Bash) Promotional Opportunities Retail register tape messaging Gas station marquees Pump toppers Digital space co-branding 11

134 EXPLORE MARINE CORPS EXCHANGE Connect your brand to 7,200,000(+) shoppers annually through the Marine Corps Exchanges (MCX) aboard Camp Pendleton at Pacific Views (Maingate), Mainside and San Onofre Shopping Complexes, as well as, 16 Marine Marts (24/7 convenience stores) and 8 Gas Stations. Promote your brand where military personnel, family members and retirees shop everyday. ANNUAL VISITORS: 7,200,000(+) Sponsorship and Advertising Opportunities can include: Branded wraps on shopping carts Signage and branding at gasoline pumps MCX Homepage Website branding to over 1.3Million annual visitors Branded parking lot banners Branding on Electronic Marquees Branded wall wraps: Interior and Exterior (Mainside, San Onofre and Area Marine Marts ) Stand alone parking lot events Product sampling opportunities Pricing available upon request 12

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136 EXPLORE FITNESS CENTERS Show off your branded message to nearly 5,000,000 visitors annually. Thirteen Fitness Centers aboard Camp Pendleton are dedicated to promoting fitness and healthy lifestyles to our nation s most elite fighting force. Branding opportunities are available at one of the largest fitness centers in the Marine Corps, the Paige Fieldhouse. ANNUAL VISITORS: 5,000,000(+) Sponsorship and Advertising Opportunities can include: Branded building wraps: Interior/Exterior Product sampling/advertising displays: Interior/Exterior Fitness Center Homepage Website branding 11 x 12 billboard advertising Branding on Electronic Marquees Counter top display/free-standing signage On-site promotional opportunities during events Floor Mats Gymnasium Scoreboards Athletic field fence branding Product sampling 14 Pricing available upon request

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138 EXPLORE DEL MAR BEACH RESORT With over 1,000,000 visitors annually, Del Mar Beach Resort, located along the beautiful Southern California coastline, is the seaside playground for military personnel and families. The resort features accommodations ranging from beachfront villas to RV campgrounds and is one of the most desirable locations in Southern California. Resort customers will view your sponsorship-branded message as they experience a lifetime of memories. ANNUAL VISITORS: 1,000,000(+) Sponsorship and Advertising Opportunities include: Marketing to 62 guest villas / 117 RV park campsites Facility Homepage Website branding Inclusion within marketing materials distribution Branding on Electronic Marquees Product sampling and advertising displays (Lodging Interior/Exterior) Pricing available upon request 16

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140 EXPLORE SAN ONOFRE BEACH With over 500,000 visitors annually, San Onofre Beach offers premier surfing, a relaxed atmosphere and stunning views of the Pacific Ocean along the Southern California coastline. As presenting sponsor of San Onofre Beach, your brand will leverage the backdrop of this historical and popular surfing site. Become part of the experience that is Southern California beach life at its best. San Onofre Beach is open to the general public offering increased sponsorship opportunities. ANNUAL VISITORS: 500,000 Sponsorship and Advertising Opportunities include: Marketing to 38 guest cottages /118 RV park campsites / 325 tent campsites Facility Homepage Website branding Inclusion within marketing materials distribution Branding on Electronic Marquees Product sampling and advertising displays (Lodging Interior/Exterior) Pricing available upon request 18

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142 EXPLORE BULLDOG BOX OFFICE MOVIE THEATER The Camp Pendleton movie theater is an ideal opportunity to connect your brand with the lifestyle of 300,000(+) military personnel and family members. The theater serves both as a training and entertainment center. Promote with outdoor building graphics that display your brand identity to 1,700,000 vehicles annually. ANNUAL VISITORS: 300,000(+) Sponsorship and Advertising Opportunities include: Billboard exposure to 1.7 Million vehicles Branded wall wraps: Exterior On screen advertising prior to movie screenings Facility Homepage Website branding Inclusion within marketing materials distribution Branding on Electronic Marquees Countertop signage Branded Front Step wraps Product sampling and advertising displays (Interior/Exterior) Pricing available upon request 20

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144 EXPLORE LAKE O NEILL Lake O Neill is a destination for 340,000 visitors annually and the World Famous Mud Run that hosts 20,000 spectators and participants each June. Nestled in a scenic valley, the lake and peninsula offer fishing, boating, RV and tent camping, fitness training, and unit gatherings to military personnel, families and retirees. ANNUAL VISITORS: 340,000(+) Sponsorship and Advertising Opportunities include: Branded building wrap: Exterior Softball Fence advertising Branding in vehicle and pedestrian areas Facility Homepage Website branding Branded presence at military training events Product sampling opportunities Pricing available upon request 22

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146 EXPLORE SINGLE MARINE PROGRAM Proudly serving 235,000(+) visitors annually, the Single Marine Program (SMP) offers high profile visibility of year olds and includes eight centers at Camp Pendleton that focus on the enhancement of the quality of life for single military personnel by providing positive and rewarding outlets through recreation, community involvement and dynamic facilities. Reach this young targeted demographic through a presenting sponsorship. ANNUAL VISITORS: 235,000(+) Sponsorship and Advertising Opportunities include: Branded building wraps: Interior and Exterior Video and gaming monitor branding Signage or window clings Program Homepage Website branding Branding in SMP marketing materials Onsite product displays and sampling at hosted events Counter/table top branding displays Pricing available upon request 24

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148 EXPLORE MARINE MEMORIAL GOLF COURSE Nestled in Windmill Canyon, one of the most scenic valleys aboard Camp Pendleton, the Marine Memorial Golf Course offers the opportunity to connect through branding and sampling with over 100,000 active duty and retired military visitors including senior staff and General Officers. Open to the general public, the Golf Course hosts weddings, meetings, tournaments and other special events. ANNUAL VISITORS: 100,000(+) Sponsorship and Advertising Opportunities can include: Branded building wraps: Interior and Exterior Branding Scorecard and pencil advertising Facility Homepage Website branding Branded advertising at T-Marker locations In-house monitor advertising Counter/table top display Branded signage along two miles of scenic road leading to the golf course On-site displays during golf events Onsite product sampling Branded Golf cart wraps Product sampling/advertising displays (Interior/Exterior) 26 Pricing available upon request

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150 EXPLORE PACIFIC VIEWS EVENT CENTER Flagship of the Marine Corps worldwide, The Pacific Views Events Center hosts over 50,000 visitors annually for luncheons, military ceremonies, Command meetings, concerts, weddings, and Marine Corps Birthday Balls. With panoramic ocean views, Pacific Views Event Center features a Grand Ballroom, Iron Mike s All-Ranks Lounge, The O Officers Lounge, Conference Rooms and a special events Pavilion. Open to the general public for special events, reach all segments of your targeted market in the presenting sponsorship category. ANNUAL VISITORS: 50,000(+) Sponsorship and Advertising Opportunities include: Presenting Sponsor branding Branded incorporation with facility brandmarks and identity Signage opportunities Facility Homepage Website branding Facility marquee advertising Product sampling/advertising displays (Interior/Exterior) Pricing available upon request 28

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152 ACTIVATE 1. MCCS holds the right to review and approve all advertising prior to activation. 2. MCCS requires the following disclaimer statement to be printed on all advertising promotional materials: No Federal Endorsement Implied. 3. MCCS can accept any of the following file types when submitting artwork: a. Adobe Photoshop (.psd) b. Adobe Illustrator (.eps and.ai) c. Adobe Acrobat (.pdf) d. JPEG (.jpg) 4. Artwork resolution requirements: a. Actual Size: ppi 5. Large outdoor banners: a. Images no smaller than 100ppi 6. Logos submitted to MCCS must be EPS vector art with outlined fonts 7. All advertising printed or in digital form, must carry the MCCS Indicia brand mark to be positioned in the lower right corner White MCCS logo on any dark back ground 8. Use of MCCS logos must be strictly adhered to and as follows: Indicia Brand Mark to be included on all large format graphics placed in the lower right corner 30

153 E ADVERTISE WITH MCCS CAMP PENDLETON MCCS Camp Pendleton Phone Directory Publication: Annual Total Print Quantity: 15,000 Website Download: 25,000 OPPORTUNITIES Ad Ad Placement Ad Size Rate Full Page Inside Front Cover 4 W x 7.5 H $625 Full Page Inside Back Cover 4 W x 7.5 H $625 Full Page Inside (6 available spaces) 4 W x 7.5 H $500 Full Page Back Cover 4 W x 7.5 H $600 Bleed 1/8 Trim 1/8 Live Area 1/8 Full Page 4 w x 7.5 h Acceptable File Types: 300dpi resolution suggested with minimum 150dpi. Add a 1/8 live area margin and a 1/8 bleed on all sides. Samples not to scale. 31

154 ACTIVAT MCCS Camp Pendleton Event Calendar Publication: Quarterly Duration: Every 3-Months (Jan-Mar, Apr-Jun, Jul-Sep, Oct-Dec) Quantity: 30,000 (each publication) Distribution Locations: Military Housing and MCCS Facilities Website Download: 2,500 Ad Ad Placement Ad Size Rate Full Page (5 available) ROP (Run of Press) 5.5 W x 9 H $850 1/2 Page (1 available) Mailing Panel 4 W x 5.5 H $1,000 Bleed 1/8 Trim 1/8 Live Area 1/8 Bleed 1/8 Trim 1/8 Live Area 1/8 Half Page 5.5 w x 4.5 h Live Area w x 4.25 h Full Page 5.5 w x 9 h Live Area w x 8.75 h Samples not to scale. Acceptable File Types: 300dpi resolution suggested with minimum 150dpi. Add a 1/8 live area margin and a 1/8 bleed on all sides. 32 Please send all ads as either JPEG, TIFF, EPS or PDF file. (Outlined fonts and embedded images)

155 E Grandstand Wraps Rotation: Quarterly Location: Paige Fieldhouse Grandstands Medium: Single Banner Advertiser Provides Banner Duration Banner Size Rate 3-Months 24 W x 8 H $3,250 6-Months 24 W x 8 H $6,000 Grandstand Signage (5 Total Slots) Rotation: Quarterly Location: Paige Fieldhouse Grandstands Medium: Single Banner Advertiser Provides Banner Duration Banner Size Rate 3-Months 15 W x 3 H $1,500 6-Months 15 W x 3 H $2, W x 3 H Wrap Specs w/bleed w/bleed Art Size 15 W X 3 H with grommets on corners and every W x 8 H Banner Specs 24 2 w/bleed Art Size 24 W X 8 H with grommets on corners and every 24. w/bleed Samples not to scale. 33

156 ACTIVAT Athletic Field Fence Line Rotation: Quarterly Location: Softball Field Medium: Single Banner Advertiser Provides Banner Duration Banner Size Rate 3-Months 6 W x 4 H $1,000 6-Months 6 W x 4 H $1,800 YOUR AD HERE 6 W x 4 H Banner Specs 6 2 w/bleed w/bleed Samples not to scale. Art Size 6 W X 4 H with grommets on corners and every

157 E Large Format Billboards Rotation: Bi-Weekly Location: Pacific Views Main Gate (Base Entrance), San Luis Rey Gate, Fallbrook Gate and San Onofre Gate Medium: Single Banner Advertiser Provides Banner Duration Size Medium Rate 2-Weeks 12 W x 11 H Single Banner $765 1-Month 12 W x 11 H Single Banner $1,500 Banners provided to MCCS, per MCCS specifications w/bleed w/bleed YOUR AD HERE Art Size 11 W x 12 H with Grommets on corners and every 24. Acceptable File Types: jpeg, pdf, EPS, (Outlined fonts and embedded images) InDesign (packaged). File can be built at half size but ensure minimum resolution is 144 dpi at half the size. Include: 1 bleed with crop marks. Grommets on corner and every

158 ACTIVAT Standard Format Billboards Rotation: Bi-Weekly Location: Del Mar, San Mateo, San Onofre Medium: Single Banner Advertiser Provides Banner Duration Size Medium Rate 2-Weeks 120 W x 48 H Single Banner $300 1-Month 120 W x 48 H Single Banner $550 Banners provided to MCCS, per MCCS specifications. 121 w/bleed w/bleed YOUR AD HERE Art Size 120 W x 48 H with Grommets on corners and every 24. Acceptable File Types: jpeg, pdf, EPS, (Outlined fonts and embedded images) InDesign (packaged). File can be built at half size but ensure minimum resolution is 144 dpi at half the size. Include: 1 bleed with crop marks. Grommets on corner and every

159 E Poster Displays Distribution: Quarterly Advertiser Provides Poster Distribution Locations: Fitness Centers and Single Marine Centers Duration 12-Months 6-Months 3-Months Size 3 Display Locations $3,500 $2,000 $1, W x 28 H 6 Display Locations $6,500 $3,500 $2, W x 28 H 12 Display Locations $11,000 $6,500 $3, W x 28 H 22.5 w/bleed w/bleed Samples not to scale. Acceptable File Types: jpeg, pdf, EPS, (Outlined fonts and embedded images) InDesign (packaged). Minimum resolution is 225 dpi. Basewide Literature Displays Distribution: Monthly Quantity: 300/Month Advertiser Provides Literature Distribution Locations: Barber Shops, Fitness Centers, Single Marine Centers and Youth Centers 20 Total guaranteed placement locations Duration Ad Size Rate 3-Month 8.5 W x 11 H $1,350 6-Month 8.5 W x 11 H $2, Month 8.5 W x 11 H $4,500 37

160 ACTIVAT Movie Theater Advertising Rotation: Monthly and Quarterly DIGITAL ADVERTISING (Quarterly Advertising requires one asset per month) Run Times: Each commercial shows 175 times per month Display Time: Each commercial displays 30-Seconds Impressions: 300,000/Annually; 25,000/Month Duration Size Static HD Video 1-Month 2048px x 858px $450 $550 3-Month 2048px x 858px $1,100 $1,350 6-Month 2048px x 858px $2,000 $2, px YOUR AD HERE 858px 2048px W x 858px 72dpi. Video Dimensions 2048p x 858p Samples not to scale. 38

161 E Digital Marquees Rotation: Bi-Weekly One slot runs 6-Hours, 3-times per week 3 locations Advertiser Provides Assets in: JPEG, 72ppi Duration Size Rate 2-Weeks 192px x 176px $1,000 1-Month 192px x 176px $1, px YOUR AD HERE 176px Samples not to scale. 39

162 ACTIVAT mccscp.com Homepage Rotation: Bi-Weekly Annual Unique Visitors: 937,000 Annual Visits: 1,600,000 Annual Page Views: 3,400,000 Duration Medium Resolution & Size Rate 2-Week Web Tile 475px w x 267px 72dpi $250 2-Week Website Banner 2560px w x 400px 72dpi $450 Website Banner 2560px (including bleed) YOUR AD HERE Copy should remain in center 980pxW x 440pxH 400px YOUR AD HERE Web Tile 475px X 150px Red area cuts off when viewed on mobile devices. Images can run accross but copy should stay within the center. 2560px W x 400px 72dpi saved as png. Keep files under 150k whenever possible. PSD is preferred, but JPG, PNG 40

163 E Monthly enewsletter Distribution: Monthly to 9,500 Opt-In Website Subscribers Open Rate: 27% Duration Size Rate 1-Month 345px W x 149px H $ px YOUR AD HERE 149px 330px w x 149px 72dpi Leatherneck Lanes Video Monitors Rotation: Bi-Weekly Duration: 30sec Annual Visits: 330,000 Duration Size Resolution Rate 2-Week Digital Video Monitors 640px W x 480px H $ px YOUR AD HERE 1080px Duration: 30 seconds Medium Resolution & Size: gif or jpeg formats. 41

164 ACTIVAT VENDING ADVERTISING Advertising available in 3-month increments Pricing available upon request Signage production and installation not included in pricing VENDING FLEET EXPOSURE 26+ Camp Pendleton Housing Areas 5,000+ Total Monthly Miles Fleet covers 1,000 miles per month 42

165 E VENDING MACHINE EXPOSURE 700 Total Vending Machines (200 available for branded advertising) Gross Sales across all Vending Machines: $2.5M Annually 43

166 ACTIVAT HOSPITALITY SPONSORSHIP 44

167 EHospitality Sponsorship is a Value-in-Kind opportunity targeted specifically to the Hotel and Restaurant industry to showcase products and services utilizing a two-tiered approach: 1. Pre-Event Publicity: Event branding to participants and spectators at MCCS Marquee Events 2. On-Site: Attendee engagement through product sampling, test marketing, research or other types of marketing activities that may meet your business objectives. Get branded exposure through MCCS with the opportunity to create a unique hospitality experience utilizing your brand identity that can be enjoyed by marquee event attendees and participants. Branded levels of exposure can include: Social Medial Digital Media Print Media Blasts Collateral Materials On-site activations include the sponsorship of two on site footprints, which shall be fully branded and representative of sponsor identity in addition to an opportunity to Sell and Lead-Generate. Sponsorship recognition will be made through PA Announcements during the event: 1. Sponsor Hospitality Lounge area: 40 x 40 Footprint 20 x 40 Tent (Provided by MCCS) Sponsor provided installments to include: Sales Corner Food and beverage Furnishings 2. Vendor Village Display Space 10 x 10 Tent (Provided by Sponsor) Opportunity for Sponsor Branded Tent Public Address Mentions Onsite Signage Event Map Branding MCCS provides the footprint including the canopies, you provide the experience! $35,000 Value In-Kind Valued at $48,000 45

168 ACTIVAT EVENT PARTNERSHIP OPPORTUNITIES MARQUEE EVENTS 46

169 E I train. I race. I am 47

170 HELL FIRE FAT TIRE MILE MT. BIKE RACE MAR 9 HEARTBREAK RIDGE HALF MARATHON - 10K - 5K - 1K KIDS RUN APR 9 WORLD FAMOUS MUD RUN 6+, 3+, 1+ KIDS MUD RUN JUN 4&5 SEMPER TRI, DEVIL DOG DUATHLON AUG TRIATHLON - 500M SWIM, 30K BIKE & 5K RUN 6 DUATHLON - 2K BEACH RUN, 30K BIKE, 5K RUN WATER WARRIOR AMPHIBIOUS ASSAULT SURF CONTEST, STAND UP & PRONE PADDLE BOARD RACES, OPEN WATER SWIM, BEACH RUN, SEP 12 OC1/OC2 OUTRIGGER, SURF SKI RACES & SIGNATURE AMPHIBIOUS ASSAULT SUP RACES TOUR DE CAMP PENDLETON TOUJOURS FIDÉLE 100, 75, 50 & 25 MILE DISTANCES, PLUS 6 MILE FAMILY FUN RIDE AND THE MATEO MT. CHALLENGE OCT 3 TUN TAVERN TEN VIRTUAL RACE, 10K OR 10 MILE NOV 6-11 HARD CORPS RACES I TRAIN. I RACE. I AM 48

171 The Pendleton Hard Corps Race Series offers a variety of world class events including the one and only World Famous Mud Run, which inspired an entire industry to set the standard by which ALL mud runs are measured, as well as traditional events such as Heartbreak Ridge Run with a Half-Marathon, 10K, 5K and 1K Kids Run, Semper Tri, the Devil Dog Duathlon and the newly added No Beach Out Of Reach 7K. Additional events include: Hell Fire Fat Tire Mountain Bike Race, Water Warrior Amphibious Assault, the Tour de Camp Pendleton Bicycle Ride and Tun Tavern Ten Virtual 10K and 10 Mile Run. MARKETING EXPERIENCE Brand Awareness Product Sampling On-Site Signage Pre-Event Digital and Print Media Event Day Digital/Print Media RACE SERIES IMPRESSIONS TOTAL 3,200,000 MEDIA 1,600,000 ON-SITE 910,000 PRINT 460,000 WEBSITE 130,000 SOCIAL MEDIA: 75,000 DEMOGRAPHICS GENDER AVERAGE AGE MARRIED INCOME $75K+ COLLEGE GRADUATE 45% MALE 30 54% 74% 80% 55% FEMALE 28 62% 62% 78% PUBLICITY/ MEDIA Pre-Event Publicity Event Day Publicity Radio Publicity Social Media Web Interaction Event Promotions SPONSORSHIP OPPORTUNITIES Title Pendleton Races Sponsorship Presenting Sponsor Stage Sponsor Mud Pit Sponsor Combat Town Sponsor Tunnel Crawl Sponsor Cargo Net Sponsor Force Protection Combat Barrier Sponsor Shoe Sponsor Hydration Sponsor Automotive Sponsor Kids 1K Mud Run Sponsor 5K Mud Run Sponsor Supporting Sponsor 49 Exhibitor

172 PRESENTING SPONSOR ADVERTISING & PUBLICITY Event Naming Rights Presented By Website Branding Media Advertising Print Inclusion Blast Branding on Event Collateral Branding on Entry Forms Social Media Inclusion ON-SITE ACTIVATION Race Bib Branding Display Space: 10 x10 Tent, Tables and Chairs 3.1 MILLION IMPRESSIONS Public Address Mentions: 12 daily High Visibility Branding Event Map Branding HOSPITALITY Preferred Parking: 28 Total 50 Pricing available upon request.

173 STAGE SPONSOR ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Blast Branding on Event Collateral Social Media Inclusion ON-SITE ACTIVATION Stage Branding Display Space: 10 x10 Tent, Tables and Chairs Public Address Mentions: 9 daily High Visibility Branding 3 MILLION IMPRESSIONS Event Map Branding HOSPITALITY Preferred Parking: 16 Total Pricing available upon request. 51

174 MUD PIT SPONSOR ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Blast Branding on Event Collateral Social Media Inclusion ON-SITE ACTIVATION On-Stage Branding Display Space: Customized Product Placement and Signage at Mud Pit, Tables, Chairs Public Address Mentions: 9 daily 2.9 MILLION IMPRESSIONS High Visibility Branding Event Map Branding HOSPITALITY Preferred Parking: 16 Total 52 Pricing available upon request.

175 AUTOMOTIVE SPONSOR ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Blast Branding on Collateral Materials Social Media Inclusion VEHICLE VENUE DISPLAY OPPORTUNITIES Lake O Neill Entrance Shuttle Drop off Area Mud Run Course Mun Run Vendor Village 2.9 MILLION IMPRESSIONS ON-SITE ACTIVATION Public Address Mentions: 9 daily High Visibility Branding Pricing available upon request. Event Map Branding HOSPITALITY Preferred Parking: 12 Total 53

176 5K TITLE SPONSOR ADVERTISING & PUBLICITY Event Naming Rights Event Website Branding Media Advertising Print Inclusion Blast Branding on Collateral Materials Social Media Inclusion ON-SITE ACTIVATION Display Space: 10 X10 Tent, Tables and Chairs Public Address Mentions: 6 daily High Visibility Branding 2.9 MILLION IMPRESSIONS Event Map Branding On-Site Signage HOSPITALITY Preferred Parking: 12 Total 54 Pricing available upon request.

177 COMBAT TOWN SPONSOR ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Blast Branding on Collateral Materials Social Media Inclusion ON-SITE ACTIVATION Display Space: Customized Product Placement and Signage at Combat Town Public Address Mentions: 9 daily High Visibility Branding 2.9 MILLION IMPRESSIONS Event Map Branding HOSPITALITY Preferred Parking: 12 Total Pricing available upon request. 55

178 TUNNEL CRAWL SPONSOR ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Blast Branding on Collateral Materials Social Media Inclusion ON-SITE ACTIVATION Display Space: Customized Product Placement and Signage at Tunnel Crawls Public Address Mentions: 9 daily High Visibility Branding 2.9 MILLION IMPRESSIONS Event Map Branding HOSPITALITY Preferred Parking: 12 Total 56 Pricing available upon request.

179 CARGO NET SPONSOR ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Blast Branding on Collateral Materials Social Media Inclusion ON-SITE ACTIVATION Display Space: Customized Product Placement and Signage at Cargo Nets Public Address Mentions: 9 daily High Visibility Branding 2.9 MILLION IMPRESSIONS Event Map Branding HOSPITALITY Preferred Parking: 12 Total Pricing available upon request. 57

180 FORCE PROTECTION COMBAT BARRIER SPONSOR ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Blast Branding on Collateral Materials Social Media Inclusion ON-SITE ACTIVATION Display Space: Customized Product Placement and Signage at multiple Combat Barriers Public Address Mentions: 9 daily High Visibility Branding 2.9 MILLION IMPRESSIONS Event Map Branding HOSPITALITY Preferred Parking: 12 Total 58 Pricing available upon request.

181 SHOE SPONSOR ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Blast Branding on Collateral Materials Social Media Inclusion ON-SITE ACTIVATION Display Space: 10 x10 Tent Public Address Mentions: 6 daily High Visibility Branding Event Map Branding 2.8 MILLION IMPRESSIONS HOSPITALITY Preferred Parking: 15 Total Pricing available upon request. 59

182 HYDRATION SPONSOR ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Blast Branding on Collateral Materials Social Media Inclusion ON-SITE ACTIVATION Display Space: 10 x10 Public Address Mentions: 6 daily High Visibility Branding Event Map Branding 2.8 MILLION IMPRESSIONS Product Sampling HOSPITALITY Preferred Parking: 15 Total 60 Pricing available upon request.

183 1+MILE KIDS MUD RUN ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Blast Branding on Collateral Materials Social Media Inclusion ON-SITE ACTIVATION Display Space: 10 x10 Tent Public Address Mentions: 6 daily High Visibility Branding Event Map Branding 2.8 MILLION IMPRESSIONS HOSPITALITY Preferred Parking: 15 Total Pricing available upon request. 61

184 SUPPORTING SPONSOR ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Blast Branding on Collateral Materials ON-SITE ACTIVATION Display Space: 10 x10 Tent Public Address Mentions: 6 daily High Visibility Branding Event Map Branding 2.8 MILLION IMPRESSIONS HOSPITALITY Preferred Parking: 15 Total Pricing available upon request. 62

185 PAVILLION EXHIBITOR ADVERTISING & PUBLICITY Interaction with Event Attendees Mobile Marketing Product Sampling Lead Generation Key Location Display Space ON-SITE ACTIVATION Display Space: 10 x10 Tent Two Tables Two Chairs HOSPITALITY TARGET 56,000 CONSUMERS Preferred Parking: 2 Total Pricing available upon request. 63

186 I train. I race. I am Supporting Sponsor 1.8 Million Impressions HELL FIRE FAT TIRE MILE MT. BIKE RACE MAR 19 HEARTBREAK RIDGE HALF MARATHON - 10K - 5K - 1K KIDS RUN APR 9 SEMPER TRI, DEVIL DOG DUATHLON AUG TRIATHLON - 500M SWIM, 30K BIKE & 5K RUN 6 DUATHLON - 2K BEACH RUN, 30K BIKE, 5K RUN WATER WARRIOR AMPHIBIOUS ASSAULT SURF CONTEST, STAND UP & PRONE PADDLE BOARD RACES, OPEN WATER SWIM, BEACH RUN, OC1/OC2 OUTRIGGER, SURF SKI RACES & SIGNATURE AMPHIBIOUS ASSAULT SUP RACES SEP 17 Advertising & Publicity Event name branded with Presented by sponsor Website Branding Media Advertising Print Inclusion Direct Branding on Electronic Mediums Social Media TOUR DE CAMP PENDLETON TOUJOURS FIDÉLE 100, 75, 50 & 25 MILE DISTANCES, PLUS 6 MILE FAMILY FUN RIDE AND THE MATEO MT. CHALLENGE OCT 1 TUN TAVERN TEN VIRTUAL RACE, 10K OR 10 MILE On-Site Activation Branding On Race Bib Public Address Mentions: 10 Per Event Signage On-Site: Six 12 X3 Banners Event Map Branding Display Space 10 x 10 Hospitality Preferred Parking Passes NOV Pricing available upon request

187 Race Series Title Sponsorship Opportunities Hell Fire Fat Tire Mountain Bike Race Sponsor Heartbreak Ridge Off-Road Running Race Sponsor Featuring the Half Marathon, 10k, 5k, 1k Kid s Run Semper Tri, Devil Dog Duathlon Sponsor 500 Meter Swim Title Sponsor 30 Kilometer Bike Title Sponsor 5k Run Title Sponsor 1k Beach Run Title Sponsor Water Warrior Amphibious Assault Sponsor Amphibious Assault Elite AA Open Distance Race Harbor Swim Tour de Camp Pendleton Sponsor Toujours Fidèle 100 Mile Toujours Fidèle 75 Mile Toujours Fidèle 50 Mile Toujours Fidèle 25 Mile Toujours Fidèle 6 Mile Tun Tavern Ten Sponsor Virtual Race Pricing available upon request 65

188 Advertising + Sponsorship Opportunities Marine Corps Community Services Camp Pendleton 66

189 IMPRESSIONS TITLE SPONSOR 1,1 78,000 ENTERTAINMENT SPONSOR 1,020,000 FIREWORKS SPONSOR 985,000 SUN CARE SPONSOR 985,000 SUPPORTING SPONSOR 950,000 BEACH EXHIBITOR 40,000 Attendees 67

190 Reach 40k+ Marines & Family Members 1,178,000 Impressions Military Appreciation Event Advertisement Reach Social Media Web Interaction Event Promotions Marketing Experience BUILD BUSINESS, RELATIONSHIPS & LOYALTY CONSUMER ENGAGEMENT PRODUCT TESTING SAMPLING & SIGNAGE MOBILE MARKETING PRINT MEDIA B2C MARKET RESEARCH

191 Title Sponsor 1,178,000 Impressions Advertising & Publicity Event Name Branded with Sponsor Identity Website Branding with Link Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials Social Media Inclusion On-Site Activation Stage Branding Display Space 20 x20 Footprint Tables and Chairs Public Address Mentions: 10 Daily Signage On-site: Up to 8 (3 x12 ) Sponsor Provided Banners Sponsorship Inclusion in Branded Event Banners Product Category Exclusivity Hospitality Preferred Parking: 20 Vehicles Pricing available upon request 69

192 Fireworks Sponsor Advertising & Publicity Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials Social Media Inclusion 985,000 Impressions On-Site Activation Branding Association with Fireworks Display Display Space 10 x10 Tent Tables and Chairs Public Address Mentions: 5 Daily Signage On-site: Up to 5 (3 x12 ) Sponsor Provided Banners Event Map Branding Hospitality Preferred Parking: 5 Vehicles Pricing available upon request

193 Sun Care Sponsor Advertising & Publicity Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials Social Media Inclusion 985,000 Impressions On-Site Activation Display Space: Customized Product Placement and Signage Public Address Mentions: 5 Daily Signage On-site: Up to 5 (3 x12 ) Sponsor Provided Banners Event Map Branding Hospitality Preferred Parking: 5 Vehicles Pricing available upon request 71

194 Entertainment Sponsor Advertising & Publicity Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials Social Media Inclusion 1,020,000 Impressions On-Site Activation Display Space 10 x10 Tent Tables and Chairs Public Address Mentions: 5 Daily Signage On-site: Up to 5 (3 x12 ) Sponsor Provided Banners Event Map Branding Branding Association with Entertainment Features Hospitality Preferred Parking: 5 Vehicles Pricing available upon request

195 Supporting Sponsor Advertising & Publicity Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials 950,000 Impressions On-Site Activation Display Space 10 x10 Tent Tables and Chairs Public Address Mentions: 5 Daily Signage On-site: Up to 10 (3 x12 ) Sponsor Provided Banners Hospitality Preferred Parking: 5 Vehicles Pricing available upon request 73

196 Beach Exhibitor Exhibitor Benefits Interaction with Event Attendees Mobile Marketing Product Sampling Lead Generation Key Location Display Space On-Site Activation Display Space: 1 (10 x10 ) Tent Two Tables Two Chairs 40,000+ Attendees Pricing available upon request

197 Show Your Patriotism Military Appreciation Event 1,178,000 Impressions Military members and their families enjoy an explosive fireworks show, live bands, a video tribute, sun, surf, patriotism, Esprit de Corps and sponsor interaction all in one day at the 4th of July Beach Bash! Your engagement in Military Marketing programming Don t wait, Sponsorship Opportunities are Selling Fast! mccscp.com/beachbash.com 75

198 Advertising + Sponsorship Opportunities MARINE CORPS COMMUNITY SERVICES CAMP PENDLETON

199 An all around great experience for friends and family to kick-off the Winter Holiday Season 50 Foot Tree Lighting (Facebook promotion : A lucky Military child is selected to bring the holiday tree to life) Over 5,000 lights and 300 ornaments Military Family Appreciation Day Vendor Village Prize Giveaways and Product Sampling Holiday Tree Lighting Show! Holiday Carolers! And Santa! Wintery FUN and EXCITEMENT for the whole family Be part of the experience Pacific Views Marine Corps Exchange (MCX) Estimated Attendance: 9,000 Marines and their Family Members Promotional Campaign Begins November 1 77

200 DEMOGRAPHICS Reach over 9,000 Marines and their Family Members Nearly 800,000 Impressions Advertisement Reach Social Media Web Interaction Event Promotions Marketing Experience Build Business Relationships & Brand Loyalty Consumer Engagement Product Testing Sampling Branded Signage Mobile Marketing Print Media B2C Marketing Research

201 Title SPONSOR BENEFITS 800,000 Impressions ADVERTISING & PUBLICITY Website exposure in event promotions as Title Sponsor Logo inclusion in large electronic marquee promotions as Title Sponsor Sales and events webpage listing Title Sponsor branding opportunity in MCCS Calendar advertisement Title Sponsor branding opportunity in ON-SITE ACTIVATION Title Sponsor branding on exterior wall of Pacific Views MCX One 10 x20 display space with tent, table and chairs Public address mentions during event as Title Sponsor: -10 Branding on two 6 x6 banners as Title Sponsor Title Sponsor branding on event map Monthly MCCS Newsletter advertisement Holiday webpage listing as Title Sponsor Branding on event fliers as Title Sponsor Title Sponsor inclusion in three event related 6 H x 3 W standees Branding on three 3 H x 12 W banners as Title Sponsor Title Sponsor inclusion in theater on-screen advertising event promotional campaign Title Sponsor branding on 150 promotional posters Logo inclusion in pre-event publicity as Title Sponsor Opportunity for in-store promotional presence at multiple locations Three-week promotional window prior to event Social Media Inclusion Title SPONSOR INVESTMENT Pricing available upon request 79

202 Title SPONSOR BENEFITS 300,000 Impressions ADVERTISING & PUBLICITY Website exposure in event promotions Sales and event webpage listing Branding opportunity in MCCS Calendar advertisement Holiday webpage inclusion Branding on event fliers Logo inclusion in three event related 6 H x 3 W standees Branding on three 3 H x 12 W banners Logo inclusion in theater on-screen advertising event promotional campaign Branding on 150 promotional posters Branding inclusion in pre-event publicity ON-SITE ACTIVATION One 10 x10 display space with tent, table and chairs Public address mentions during event: 5 Branding on two 6 x6 banners Branding on event map Title SPONSOR INVESTMENT Pricing available upon request

203 EXHIBITOR INVESTMENT ON-SITE ACTIVATION One 10 x10 display space with tent, table and chairs Public address mention during event EXHIBITING SPONSOR CASH INVESTMENT OR VALUE IN-KIND FOOD SAMPLING Kick-Off the Holiday Season with Marine Corps Community Services Marine Corps Base, Camp Pendleton. 81

204 ACTIVAT CONTACT US Camp Pendleton is located within the largest military market in the nation Target America s most desirable and elite consumer base A Brand loyal demographic with higher than average rates of disposable income Invest in your brand identity through advertising and special events Tap into high frequency, highly trafficked on base facilities to customize and brand your awareness programs. Your opportunities are endless. 220 MILLION IMPRESSIONS ARE WAITING FOR YOU! ENGAGE YOUR MILITARY MARKET CONTACT US TODAY MILITARYROI.COM (760) MARINE CORPS COMMUNITY SERVICES MARINE CORPS BASE, CAMP PENDLETON

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206 TIVATE. EXPLORE. ROI. DISCOVER. EXPLORE. P R. INVEST. ROI. MILITARY. ACTIVATE. MILITAR ATE. ADVERTISING. ROI. MILITARY. ADVERTISIN RTNERSHIP. ACTIVATE. ROI. DISCOVER. EXPLOR RY. ACTIVATE. ROI. EXPLORE. ROI. ADVERTISIN RTNERSHIP. DISCOVER. EXPLORE. PARTNER. IN I. MILITARY. ACTIVATE. INVEST.ROI. MILITARY. TE. EXPLORE. ROI. SPECIAL EVENTS. MILITARY TE. EST. DISCOVER. ROI. MILITARY. INVEST. ROI. EXPLORE. MILITARY. SPECIAL ACTIVATE. E ORE. ROI. SPECIAL EVENTS. MILITARY. ACTIVA TNER. INVEST. ROI. MILITARY. EXPLORE. COVER. PARTNER. INVEST. ROI. MILITARY. ACTIV. PLORE. DISCOVER. ROER. PARTNER. EXPLORE. PARTNER. INVEST. ROI. INVEST. MILIT ITARY. HIP. EXPLORE. SPECIAL EVENTS. INVEST. ROI. ROI. DISCOVER. MILITARY. PARTN EX ST. EST. ROI. ACTIVATE. MILITARY. ACTIVATE. EXPLORE. EXPLORE. SPECIAL ROPAR E VEST. MILITARY. ACTIVATE. EXPLORE. SPECIAL TISING. PARTNERSHIP. ACTIVATE. DISCO ENTS. ADVERTISING. PARTNERSHIP. ACTIVATE. TS. VER. ADVERTISING. PARTNER. INVEST. PARTNERSHIP. ROI. MILITARY. ACTIVA PLORE. MILITARY. ACTIVATE. EXPLORE. SPECIA ENTS. ADVERTISING. PARTNERSHIP. ACTIVATE. D VER. PARTNER. INVEST. ROI. MILITARY. ACTIVATE ORE. ROI. PARTNER. INVEST. DISCOVER. EXPL RTNER. INVEST. ROI. MILITARY. ACTIVATE. MI TIVATE. EXPLORE. SPECIAL EVENTS. ADVERTIS RTNERSHIP. ACTIVATE. DISCOVER. PARTNER. INV I. MILITARY. ACTIVATE. EXPLORE. ROI. PARTNER VEST. DISCOVER. EXPLORE. PARTNER. INVEST

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